Read some of today's best PR and Comms industry news clips:

The Scoop: 3 major AI leaders all agree the tech needs to slow down — immediately (PR Daily - September 14, 2026)

18 Ways To Rethink Media Outreach In A Fragmented Landscape (Forbes - September 15, 2026)

Keeping Communications Credible After a Cyber Attack (O'Dwyer's - September 15, 2026)

AI on the Political Campaign Trail: Lessons for Communicators (PRsay - September 14, 2026)

Crisis Communication for Boards: A Handbook for Good Governance – Key Take-Aways from the Pre-Launch Preview Event (CIPR Crisis Comms Network - September 14, 2026)

Two Thirds Of Agencies Still Bill By The Hour For Work That No Longer Takes Hours (PR@ctical - September 14, 2026)

PRovoke Media Names 15 Global Agency of the Year Honorees (PRovoke Media - September 15, 2026)

Prospective B2B customers are reading your content on personal time (Sword and the Script - September 15, 2026)

AI Isn't Disrupting the PESO Model. It's Proving It. (Spin Sucks - September 15, 2026) [VIDEO]

The role of measurement in strategic comms: Why owning your reporting matters (Muck Rack - September 15, 2026)

Are your LinkedIn links costing you 60% of your reach? (Influence (UK) - September 11, 2026)

Who Owns The Influence: The Creator, The Community Or The Algorithm? (Forbes - September 15, 2026)

PR News: The Five Industry Signals Communications Leaders Should Watch This Week (Everything-PR - September 14, 2026)

Know a PR or comms professional who tracks the industry? This newsletter is for them. Share it!

Summary Section:

The Scoop: 3 major AI leaders all agree the tech needs to slow down — immediately
By Allison Carter
PR Daily - September 14, 2026
Three major AI leaders all agree the tech needs to slow down — immediately. Plus: Sydney Sweeney gets the controversy she wanted; Novo Nordisk rebrands with focus on culture.

18 Ways To Rethink Media Outreach In A Fragmented Landscape
By Forbes Communications Council
Forbes - September 15, 2026
Fragmentation is reshaping where people direct their attention and which sources they trust, meaning broad media lists or prestige placements alone may no longer work.

Keeping Communications Credible After a Cyber Attack
By Amelia Fogg, Jenny MacMichael
O’Dwyer’s - September 15, 2026
The organizations best positioned to maintain credibility in response to a cyberattack are those that are prepared to deploy a communications strategy in lockstep with, and in a complementary manner to, their other crisis procedures.

AI on the Political Campaign Trail: Lessons for Communicators
PRsay - September 14, 2026
“Some of the best innovations in the communications and PR industry have historically come from the campaign trail,” said Ray Day, APR. “When you’re operating at the speed of politics, you fail fast and succeed faster.”

Crisis Communication for Boards: A Handbook for Good Governance – Key Take-Aways from the Pre-Launch Preview Event
CIPR Crisis Comms Network - September 14, 2026
The pre-launch preview of Crisis Communication for Boards: A Handbook for Good Governance, brought together leading practitioners and governance experts to discuss one of the most pressing challenges facing modern organisations: how boards can better anticipate, prepare for, manage and recover from crises.

Two Thirds Of Agencies Still Bill By The Hour For Work That No Longer Takes Hours
By Sarah Evans
PR@ctical - September 14, 2026
What it costs to become a service as software company, and why agentic commerce is the reason you do it.

PRovoke Media Names 15 Global Agency of the Year Honorees
By Paul Holmes
PRovoke Media - September 15, 2026
The 15 firms will be presented with their awards during the Global SABRE Awards ceremony in Chicago on Monday, October 26. One will be named the Best PR Agency in the World for 2026.

Prospective B2B customers are reading your content on personal time
By Frank Strong, MA, MBA
Sword and the Script - September 15, 2026
Business executives read vendor content outside of work hours. At least some of them do. About one-third of respondents indicated they do industry reading on their personal time. What type of content are they reading on their personal time?

AI Isn’t Disrupting the PESO Model. It’s Proving It. [VIDEO]
By Gini Dietrich, Founder and CEO of Spin Sucks
Spin Sucks - September 15, 2026
Gini Dietrich takes you inside two new industry surveys claiming to rank the PESO Model for AI visibility—and shows why the data proves the model instead of disrupting it.

The role of measurement in strategic comms: Why owning your reporting matters
By Raina Lazarova
Muck Rack - September 15, 2026
Learn why measurement and evaluation should be part of strategic comms from the start, and how owning your reporting helps prove value and impact.

Are your LinkedIn links costing you 60% of your reach?
By Richard Stone
Influence (UK) - September 11, 2026
LinkedIn wants to keep users on its platform – and external links can now come at a price. So how should marketers adapt without sacrificing the traffic they need?

Who Owns The Influence: The Creator, The Community Or The Algorithm?
By Sergi Cerrato, CEO of MCR-Agency
Forbes - September 15, 2026
The question is not whether a creator has 30,000 followers or 300,000, but what the audience does when the creator speaks.

PR News: The Five Industry Signals Communications Leaders Should Watch This Week
Everything-PR - September 14, 2026
Five PR and communications signals to watch this week, including AI governance, publisher distribution, bot traffic, newsroom AI and communications leadership moves.

If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.

All reports made with the help of Report Mule.

Read some of today's best PR and Comms industry news clips:

The Lost Art of the Drop (O'Dwyer's - September 14, 2026)

Stop misusing these PR terms (PR Daily - September 10, 2026)

PRNEWS Unveils the 2027 Agency Elite Top 120 (PRNEWS - September 10, 2026)

How Consumers are Responding to Sustainability Messages (Institute for Public Relations - September 8, 2026)

Good and Bad PR: Pervy robots, The Grand Tour, more tax & NATS (PRmoment (UK) - September 10, 2026)

The US Open Mixed Doubles: Rethinking Narrative Control (Agility PR Solutions - September 11, 2026)

From Prediction to Recovery: Why the Crisis Lifecycle Matters to Boards (CIPR Crisis Comms Network - September 10, 2026)

Starbucks Korea: A Coffee Tumbler, an Uprising Anniversary, and a Police Raid — What Leaders Can Learn (CommPRO - September 14, 2026)

Headliners: Padilla's Julie Batliner (PRovoke Media - September 11, 2026)

New Lululemon boss sets tone in welcome note; Spellbook CEO mandates human writing in AI policy (Ragan Communications - September 11, 2026)

AI Didn't Kill The Founder Story—It Exposed Who Never Had One (Forbes - September 14, 2026)

Know a PR or comms professional who tracks the industry? This newsletter is for them. Share it!

Summary Section:

The Lost Art of the Drop
By Lori Rosen
O'Dwyer's - September 14, 2026
In an industry built on relationships, sometimes it seems we’re making it harder and harder to actually have them.

Stop misusing these PR terms
By Allison Carter
PR Daily - September 10, 2026
Few people in the PR industry can agree on the definitions of even basic terms, including "PR" itself. We asked the community on LinkedIn to chime in with their most mangled, misused and misunderstood terms in PR and comms.

PRNEWS Unveils the 2027 Agency Elite Top 120
PRNEWS - September 10, 2026
PRNEWS has announced the 2027 PRNEWS Agency Elite Top 120, the seventh annual list honoring the PR and communications industry's most innovative agencies.

How Consumers are Responding to Sustainability Messages
Institute for Public Relations - September 8, 2026
GlobeScan examined how consumers' sustainability attitudes and behaviors are shifting, including their trust in brand messaging, generational engagement, purchasing habits, and motivations around health.

Good and Bad PR: Pervy robots, The Grand Tour, more tax & NATS
By Andy Barr, Season One Communications
PRmoment (UK) - September 10, 2026
Heatwave, schmeatwave... the UK has done a factory reset, and returned to normal greying weather. The news agenda refuses to calm down though, and remains hot AF. Let's take a wander through the PR hits and misses of the week.

The US Open Mixed Doubles: Rethinking Narrative Control
By Michelle Neri and Karisse Decena
Agility PR Solutions - September 11, 2026
When organizations launch a new initiative, they often have a clear narrative in mind: the story they want to see reflected in the media and the message they want audiences to take away. But once that initiative enters the public conversation, the narrative is no longer entirely theirs to shape.

From Prediction to Recovery: Why the Crisis Lifecycle Matters to Boards
CIPR Crisis Comms Network - September 10, 2026
In a world of fast-moving risk, heightened scrutiny and narrowing room for error, boards need to understand the full lifecycle of crisis and why strategic communication is central not only to response but to risk management, preparedness and good governance.

Starbucks Korea: A Coffee Tumbler, an Uprising Anniversary, and a Police Raid — What Leaders Can Learn
By Linda Dunbar
CommPRO - September 14, 2026
A Starbucks Korea promotion that sparked outrage and a police investigation offers important lessons about leadership, cultural awareness, AI governance and the human judgment that still matters most.

Headliners: Padilla's Julie Batliner
By Diana Marszalek
PRovoke Media - September 11, 2026
In this week's conversation with a PR leader who has recently hit the PRovoke Media headlines, we speak to Julie Batliner, Padilla's new president.

New Lululemon boss sets tone in welcome note; Spellbook CEO mandates human writing in AI policy
By Sean Devlin
Ragan Communications - September 11, 2026
Greetings, comms pros! Let's take a look at a few news items from the last week and see what we can learn from them.

AI Didn't Kill The Founder Story—It Exposed Who Never Had One
By Rich Bornstein, Founder at Bornstein Media
Forbes - September 14, 2026
AI is extraordinarily good at finding what is already there, but the most valuable story is often hiding somewhere else.

If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.

All reports made with the help of Report Mule.

Daily PR Brief is free. If you find our curation valuable, please consider working with the team that puts it together.

ITK Information Services - our team of analysts who create custom-curated daily media briefings for organizations of all sizes. Contact christophe@itkinfo.com for more details.

Report Mule - the software we use to automatically turn links into ready-to-deliver reports. Accounts start at $30/mo.

Media List Pro - carefully researched media lists to make sure your next pitch goes to the right journalist and the right publication. $50/hr.

Read some of today's best PR and Comms industry news clips:

'The problem is the execution': The role of comms in the data center controversy (PR Daily - September 10, 2026)

Perspective: The Future of Truth Isn't What It Used to Be (PRovoke Media - September 10, 2026)

PR Stunt Watch: Hot dogs, actual dogs, and: is Killer AI actually killer PR? (PRmoment (UK) - September 10, 2026)

Branded Merchandise Shows Its Power (O'Dwyer's - September 11, 2026)

PR Roundup: Anthropic Researcher Sounds an Apocalyptic Alarm, Communicators Are Burned Out, and TEMPTATIONS Nails the Bodega Cat Moment (PRNEWS - September 10, 2026)

Americans See Gaps in Their News Knowledge (Institute for Public Relations - September 8, 2026)

What Your Marketing and Communications Measurement is Missing (Spin Sucks - September 10, 2026)

Why Is Curiosity an Important PR Skill? (HMA PR - September 9, 2026)

How to build a reputational risk radar your CEO can trust (Axia Public Relations - September 11, 2026)

Four Ways of Reining in Rogue AI (CommPRO - September 9, 2026)

Social Listening for Crisis Communications: What Should Trigger Escalation? (Everything-PR - September 11, 2026)

Product Pages Beat Reddit 6:1 in New AI Citation Study (CMO Mag - September 4, 2026)

Know someone who might like this wrapup of the latest in the PR/Comms industry? Please forward it to them!

Summary Section:

'The problem is the execution': The role of comms in the data center controversy
By Courtney Blackann
PR Daily - September 10, 2026
As companies race to build data centers, communities are asking tougher questions about the resources those facilities require and what the tradeoff is for residents.

Perspective: The Future of Truth Isn't What It Used to Be
By Jennifer Risi
PRovoke Media - September 10, 2026
The Sway Effect founder and president Jennifer Risi writes that the controversy surrounding The Future of Truth is a cautionary tale for communicators about the risks of surrendering accuracy and accountability to AI.

PR Stunt Watch: Hot dogs, actual dogs, and: is Killer AI actually killer PR?
By Greg Double, Creative Director at Burson
PRmoment (UK) - September 10, 2026
Hot dogs cause more food-related, choking deaths than any other food in the world. Dogs kill 25,000-30,000 people a year, and AI, well, AI could kill us all. But, rather than just objects of human destruction, they are all subjects of this week’s Stunt Watch.

Branded Merchandise Shows Its Power
By Steve Barnes
O'Dwyer's - September 11, 2026
Americans spent more than $174 billion on branded merchandise in 2025, according to a newly released study from Promotional Products Association International.

PR Roundup: Anthropic Researcher Sounds an Apocalyptic Alarm, Communicators Are Burned Out, and TEMPTATIONS Nails the Bodega Cat Moment
By Nicole Schuman
PRNEWS - September 10, 2026
PR roundup covers what happens when Anthropic employees publicly confirm its risks, new research showing that communicators are increasingly burned out and eyeing the door, and how TEMPTATIONS turned the beloved “bodega cat” into a textbook experiential PR campaign.

Americans See Gaps in Their News Knowledge
Institute for Public Relations - September 8, 2026
Pew Research Center examined Americans’ knowledge of major news topics and the importance they place on staying informed.

What Your Marketing and Communications Measurement is Missing
By Travis Claytor
Spin Sucks - September 10, 2026
Marketing and communications measurement has a value problem. We've gotten better at collecting data and connecting efforts to business outcomes, but we still tend to define value too narrowly, either by what's easiest to measure or by what happens at the very end of the journey.

Why Is Curiosity an Important PR Skill?
By Abbie Fink
HMA PR - September 9, 2026
Yes, writing, media relations and strategic thinking are all very important skills for public relations, but have you thought about curiosity?

How to build a reputational risk radar your CEO can trust
Axia Public Relations - September 11, 2026
Build a 30-day dashboard for social media and reputation management with social listening, SERP monitoring, KPIs, alert thresholds, and exec reporting cadence.

Four Ways of Reining in Rogue AI
By Dr. David Hagenbuch
CommPRO - September 9, 2026
CommPRO contributor David Hagenbuch examines troubling examples of autonomous AI behavior and argues that stronger values, guardrails and human oversight are becoming increasingly critical.

Social Listening for Crisis Communications: What Should Trigger Escalation?
Everything-PR - September 11, 2026
A spike in negative mentions is not automatically a crisis. A single credible safety allegation can be.

Product Pages Beat Reddit 6:1 in New AI Citation Study
By Hannah Whitfield
CMO Mag - September 4, 2026
A Ten Speed study of 7,387 AI citation appearances finds product pages earn nearly six times more B2B mentions than Reddit, with brand-owned content capturing 88.3% of everything ChatGPT, Perplexity, Claude and Gemini cite.

If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.

All reports made with the help of Report Mule.

Read some of today's best PR and Comms industry news clips:

One North Star: How Fender's CCO Connects Communications Across Every Audience (PRNEWS - September 9, 2026)

The Comms Job Market Is Brutal Right Now. Here's How to Stand Out. (EIN Presswire - September 10, 2026)

20 Ways AI Can Transform Comms Workflows Beyond Content Creation (Forbes - September 9, 2026)

2026 Employee Engagement in Communications Report (Institute for Public Relations - August 30, 2026)

Trust and Reputation Drive Brand Influence, But Are You Measuring What Matters? (PRGN - September 10, 2026)

The PR follow-up problem: When persistence becomes noise (Agility PR Solutions - August 29, 2026)

Rethinking social media and reputation management for CMOs (Axia Public Relations - September 10, 2026)

PRMuseum Welcomes Six Industry Leaders to Its Board (CommPRO - September 9, 2026)

The New Rules Of Crisis Comms In The Age Of AI (Forbes - September 10, 2026)

When Should a Brand Move From Crisis Response to Reputation Repair? (Everything-PR - September 9, 2026)

September Social Media Updates: Platforms Trade Reach for Trust (FINN Partners - September 10, 2026)

Two-Thirds of Top 300 PR Agencies Grew in 2025 (PRovoke Media - September 10, 2026)

Know a PR or comms professional who tracks the industry? This newsletter is for them. Share it!

Summary Section:

One North Star: How Fender's CCO Connects Communications Across Every Audience
By Andrew Byrd
PRNEWS - September 9, 2026
Christina Stejskal has returned to Fender as Chief Communications Officer, where she leads the company's global communications organization.

The Comms Job Market Is Brutal Right Now. Here's How to Stand Out.
By Johnna Muscente
EIN Presswire - September 10, 2026
No one wants to say it publicly because LinkedIn has become one enormous piece of professional performance art, but the communications job market is brutal right now. Not "a little slow." Not "more competitive than usual." Brutal.

20 Ways AI Can Transform Comms Workflows Beyond Content Creation
By Forbes Communications Council
Forbes - September 9, 2026
Below, Forbes Communications Council members discuss where AI can create the most value beyond content creation and how they gain back time where they need it most.

2026 Employee Engagement in Communications Report
By Olivia Fajardo
Institute for Public Relations - August 30, 2026
This report provides actionable insights on topics such as overall engagement and burnout, satisfaction with organizational resources and supervised support, and preferred and current workplace arrangements.

Trust and Reputation Drive Brand Influence, But Are You Measuring What Matters?
By Abbie S. Fink
PRGN - September 10, 2026
Trust and reputation shape brand influence, but the right metrics to measure brand influence may vary from company to company.

The PR follow-up problem: When persistence becomes noise
By Kamran Khan
Agility PR Solutions - August 29, 2026
Following up is one of the most routine parts of public relations. A pitch is sent, the inbox stays quiet, and a few days later, another email goes out. Then perhaps another. But there is a point where persistence stops improving the odds of coverage and starts creating a different problem—noise.

Rethinking social media and reputation management for CMOs
By Dana Whitfield
Axia Public Relations - September 10, 2026
Learn how CMOs can strengthen social media and reputation management with proactive monitoring, earned media, and crisis-ready communication plans.

PRMuseum Welcomes Six Industry Leaders to Its Board
CommPRO - September 9, 2026
Six respected industry leaders are joining the Museum of Public Relations Board, bringing experience that reflects just how much the profession continues to evolve.

The New Rules Of Crisis Comms In The Age Of AI
By Kristi Piehl, Founder + CEO of Media Minefield
Forbes - September 10, 2026
The race to “get it right” and decrease disruption and negative business impact requires new rules and an updated playbook. ​

When Should a Brand Move From Crisis Response to Reputation Repair?
Everything-PR - September 9, 2026
When an operational emergency is contained, brands still face a lingering reputation challenge. This article outlines key signals indicating when a brand should transition from immediate crisis response to long-term reputation repair, addressing how past events continue to impact public perception and search results.

September Social Media Updates: Platforms Trade Reach for Trust
By Emily Kemp, Justin Buchbinder
FINN Partners - September 10, 2026
LinkedIn ranks comments by relevance, TikTok licenses Disney IP, and Meta settles teen safety claims for $18B. Get the top social news for Sept 2026.

Two-Thirds of Top 300 PR Agencies Grew in 2025
By Paul Holmes
PRovoke Media - September 10, 2026
The global public relations agency business grew by between 5 and 6% in 2025, despite difficult conditions—and revenue per employee surpassed $200k for the first time.

If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.

All reports made with the help of Report Mule.

Read some of today's best PR and Comms industry news clips:

Companies Keep Turning CEOs Into Thought Leaders. Research Says They're Not Always the Best Spokespeople (Inc. Magazine - September 5, 2026)

The Scoop: Influencers draw the ire of tennis' most prestigious competition (PR Daily - September 9, 2026)

New IPR Study with The Grossman Group Finds Rising Burnout Among Highly Engaged Communicators (Institute for Public Relations - September 8, 2026)

AI Agents Are the New Gatekeepers (Spin Sucks - September 8, 2026) [VIDEO]

PR's earned media moment: Why AI is fuelling optimism, not fear (PRmoment (UK) - September 3, 2026)

What PR management's style has in common with Dolly Parton's style—and what PR can learn (Agility PR Solutions - September 8, 2026)

Fred Garcia on AI, Human Judgment and Why Communication Must Rethink Its Value (CommPRO - September 8, 2026)

Q & A: Why Extracurricular Activities Matter for a Future Career in PR or Journalism (Culpwrit - September 8, 2026)

Why Claude's New Watermark Shouldn't Scare You (GroundFloor Media - September 8, 2026)

Canada Trade Fight Has Brands Navigating A New Wave Of National Pride (PRovoke Media - September 8, 2026)

Marketing (and PR's) obligation to the business if they want credibility (Sword and the Script - September 8, 2026)

A tough leadership message can fail when it tries to do too much (Ragan Communications - September 9, 2026)

Know a PR or comms professional who tracks the industry? This newsletter is for them. Share it!

Summary Section:

Companies Keep Turning CEOs Into Thought Leaders. Research Says They're Not Always the Best Spokespeople
By Michael Kaye
Inc. Magazine - September 5, 2026
Executives can articulate a company's strategy, explain where the business is headed, and establish authority in an industry. But they aren't always the only people audiences want to hear from.

The Scoop: Influencers draw the ire of tennis' most prestigious competition
By Allison Carter
PR Daily - September 9, 2026
Influencers made a splash at the U.S. Open. But not in a good way. Plus: Elizabeth Holmes documentary succeeded in silence; '60 Minutes' tries to reclaim the narrative.

New IPR Study with The Grossman Group Finds Rising Burnout Among Highly Engaged Communicators
Institute for Public Relations - September 8, 2026
A new report from the Institute for Public Relations (IPR), in partnership with The Grossman Group, finds that communicators remain highly engaged in their work despite rising burnout.

AI Agents Are the New Gatekeepers [VIDEO]
By Gini Dietrich, Founder and CEO of Spin Sucks
Spin Sucks - September 8, 2026
Gini Dietrich takes you inside the rise of AI agents as the new gatekeepers—and why, this time, no budget on earth can buy your brand's way in.

PR's earned media moment: Why AI is fuelling optimism, not fear
By Tom Hall
PRmoment (UK) - September 3, 2026
AI uncertainty and economic instability had many bracing for the worst… yet industry forecasters are reporting a strong period for PR. This leads to the question: is optimism warranted or premature?

What PR management's style has in common with Dolly Parton's style—and what PR can learn
By Arthur Solomon
Agility PR Solutions - September 8, 2026
What PR management's style has in common with Dolly Parton's style—and what PR can learn.

Fred Garcia on AI, Human Judgment and Why Communication Must Rethink Its Value
By Fay Shapiro
CommPRO - September 8, 2026
Fred Garcia goes deeper on leadership, mentorship and the responsibility communicators have to help shape the next generation of our profession.

Q & A: Why Extracurricular Activities Matter for a Future Career in PR or Journalism
Culpwrit - September 8, 2026
I just began my freshman year of college. My parents told me to concentrate on studying and not get involved in sorority rush or other student activities this first year. But I attended a campus-wide student activities fair last week and met students who said joining PRSSA or SDX would be an easy way to get involved on campus without taking too much of my time.

Why Claude's New Watermark Shouldn't Scare You
By Anna Petr
GroundFloor Media - September 8, 2026
The new rules of AI content creation are confusing. GroundFloor Media walks through what the Claude watermark actually does and what this means for you.

Canada Trade Fight Has Brands Navigating A New Wave Of National Pride
By Diana Marszalek
PRovoke Media - September 8, 2026
As tensions with the US escalate, communications leaders say brands should resist picking sides and avoid opportunistic “maple-washing.”

Marketing (and PR's) obligation to the business if they want credibility
By Frank Strong, MA, MBA
Sword and the Script - September 8, 2026
80%-plus of CEO polled say marketing would have more credibility if they spoke the language of business and demonstrated a stronger commercial understanding.

A tough leadership message can fail when it tries to do too much
By Sean Devlin
Ragan Communications - September 9, 2026
A difficult update gets harder to process when employees have to untangle several messages at once. Before it goes out, communicators need to be clear about what employees should understand and where they can respond.

If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.

All reports made with the help of Report Mule.

Read some of today's best PR and Comms industry news clips:

Who Approved This?: The Galliano Question Nobody Asked Early Enough (O'Dwyer's - September 4, 2026)

AI-written pitches are hurting PR and media is saying it out loud (PR Daily - September 8, 2026)

MCP Explained: What It Is And Why It Matters For PR Teams (Agility PR Solutions - September 5, 2026)

Does Public Relations Need a New Name? (CommPRO - September 7, 2026)

Ragan reveals finalists for second annual Zenith Awards (Ragan Communications - September 8, 2026)

What B2B Content Maturity Looks Like in the AI Era (Walker Sands - September 4, 2026)

Ambition needs access: the barriers holding back Africa's young communicators (Influence (UK) - August 24, 2026)

​Embracing The 3 P's Of Messaging (Forbes - September 8, 2026)

Perplexity for PR: The Complete 2026 Practitioner Guide (Everything-PR - September 8, 2026)

When AI Becomes The Audience: What AEO Means For PR (PRovoke Media - September 8, 2026)

12 Years Ago, Bill Cosby's PR Team Made One of the Worst Social Media Decisions Ever (VICE - September 7, 2026)

Why CEOs Need Executive Thought Leadership (Otter PR - September 7, 2026)

The Anatomy of an Apology (Under Embargo - September 7, 2026)

Know a PR or comms professional who tracks the industry? This newsletter is for them. Share it!

Summary Section:

Who Approved This?: The Galliano Question Nobody Asked Early Enough
By Austin Holmes, President of Publicity For Good & Signal Raptor
O'Dwyer's - September 4, 2026
I believe in second chances. I don't think anybody's past should be a life sentence, and I've built a career around helping people and brands move forward—not stay stuck in whatever mistake put them on the front page. But you probably don't hand someone the opportunity to prove they've changed on one of the biggest stages in the world without putting a lot of thought into it first. And that's what happened with the Met.

AI-written pitches are hurting PR and media is saying it out loud
By Roger Johnson
PR Daily - September 8, 2026
Members of the media are known for having overstuffed and underread inboxes. AI has made that worse. Much worse.

MCP Explained: What It Is And Why It Matters For PR Teams
By Osama Saeed
Agility PR Solutions - September 5, 2026
AI answer engines source information online and base their results on what's available in search. That may lead to inaccurate results and misinformation. Although AI-generated responses are increasingly accurate as models evolve, hallucinations and accuracy errors persist. That is the gap MCP closes.

Does Public Relations Need a New Name?
By Tom Madden
CommPRO - September 7, 2026
Tom Madden asks whether the name public relations still fits a profession being reshaped by AI, technology and an entirely new communication landscape.

Ragan reveals finalists for second annual Zenith Awards
Ragan Communications - September 8, 2026
Ragan created the Zenith Awards to celebrate the people, teams and organizations rising to that challenge, and today the organization is announcing the finalists for its second annual class.

What B2B Content Maturity Looks Like in the AI Era
By Tim Morral
Walker Sands - September 4, 2026
AI is changing the goalpost for content maturity. See how B2B enterprise leaders are responding and why authority, insights, systems and measurement matter more than ever.

Ambition needs access: the barriers holding back Africa's young communicators
By Adedoyin Jaiyesimi
Influence (UK) - August 24, 2026
New CIPR-sponsored research reveals a global PR industry unintentionally shutting out Africa's youngest talent through structural barriers.

​Embracing The 3 P's Of Messaging
By Jodi Amendola, EVP of Platform Growth at Supreme Group
Forbes - September 8, 2026
Companies that get the 3 P's right are better positioned to break through the noise and build lasting relationships in an increasingly crowded market.​​

Perplexity for PR: The Complete 2026 Practitioner Guide
Everything-PR - September 8, 2026
How PR teams use Perplexity for reporter briefs, fact-checking, and competitive monitoring in 2026, with query patterns and tiers.

When AI Becomes The Audience: What AEO Means For PR
By Camillia Dass
PRovoke Media - September 8, 2026
For years, communications teams have been told they need to understand SEO. Now, there is another acronym rapidly entering the industry's vocabulary: AEO.

12 Years Ago, Bill Cosby's PR Team Made One of the Worst Social Media Decisions Ever
By Tony Alpsen
VICE - September 7, 2026
The embattled comedian decided to launch a meme generator on his website as multiple accusations were beginning to resurface. As any reasonable person would expect, this whole thing backfired spectacularly.

Why CEOs Need Executive Thought Leadership
Otter PR - September 7, 2026
Executive thought leadership helps CEOs build trust, influence buyers, attract talent, strengthen reputation, and give their company a credible human voice.

The Anatomy of an Apology
By Johnna Muscente
Under Embargo - September 7, 2026
There are few sentences in corporate communications more dangerous than: "We sincerely apologize to anyone who may have been offended."

If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.

All reports made with the help of Report Mule.

Daily PR Brief will be taking the Labor Day holiday and will be back on Tuesday!

Daily PR Brief is free. If you find our curation valuable, please consider working with the team that puts it together.

ITK Information Services - our team of analysts who create custom-curated daily media briefings for organizations of all sizes. Contact christophe@itkinfo.com for more details.

Report Mule - the software we use to automatically turn links into ready-to-deliver reports. Accounts start at $30/mo.

Media List Pro - carefully researched media lists to make sure your next pitch goes to the right journalist and the right publication. $50/hr.

Read some of today's best PR and Comms industry news clips:

How to Build a PR Package Creators Want to Unbox (Backstage - September 3, 2026)

Uber CEO cites need for 'simpler' company in layoff memo; Tim Cook says goodbye to Apple employees (Ragan Communications - September 4, 2026)

PR Roundup: MapQuest's Unlikely Comeback, USPS Navigates a Public Information Crisis, and New Research Says Corporate Credibility Is at a Breaking Point (PRNEWS - September 3, 2026)

PR Stunt Watch: Low-flying planes, flirting billboards and a very expensive bar of soap (PRmoment (UK) - September 3, 2026)

Turn earned media into lasting organic growth: An SEO implementation guide (Axia Public Relations - September 4, 2026)

Human-Centric Content Wins on LinkedIn (CommPRO - September 3, 2026)

The Questions That Stay With You (HMA PR - September 3, 2026)

Breaking down complex topics for journalists (PR Daily - September 3, 2026)

Edelman and Its Clients to Receive Four Global SABRE Awards (PRovoke Media - September 4, 2026)

Optimising PR for AI citation is the new keyword stuffing (Influence (UK) - September 4, 2026)

The 72-Hour Window in Crisis Communications (Everything-PR - September 3, 2026)

The Produce Industry has a PR Problem (The Packer - September 3, 2026)

Know someone who might like this wrapup of the latest in the PR/Comms industry? Please forward it to them!

Summary Section:

How to Build a PR Package Creators Want to Unbox
By Rex Provost
Backstage - September 3, 2026
Learn what goes inside a creator PR package, why brands send them, and how to make yours worth filming.

Uber CEO cites need for 'simpler' company in layoff memo; Tim Cook says goodbye to Apple employees
By Sean Devlin
Ragan Communications - September 4, 2026
Greetings, comms pros! Let's take a look at a few news stories from the last week and see what we can learn from them. Uber CEO cites need for 'simpler' company in layoff memo; Tim Cook says goodbye to Apple employees. Plus, Meta tells employees AI use won't be part of their performance reviews after all.

PR Roundup: MapQuest's Unlikely Comeback, USPS Navigates a Public Information Crisis, and New Research Says Corporate Credibility Is at a Breaking Point
By Nicole Schuman
PRNEWS - September 3, 2026
PR roundup covers how MapQuest won a map-naming controversy, what the USPS mail-in voting statement reveals about communicating clearly in chaos, and new research shows corporate credibility eroding fastest among the educated, affluent audiences.

PR Stunt Watch: Low-flying planes, flirting billboards and a very expensive bar of soap
By James Gordon-MacIntosh, Co-Founder at Hope & Glory
PRmoment (UK) - September 3, 2026
This week's offering features two planes, a couple of billboards having a flirt, some rather dramatic storage and a million dollars' worth of encouragement to take an interest in soap. Oh. And an Eiffel Tower.

Turn earned media into lasting organic growth: An SEO implementation guide
Axia Public Relations - September 4, 2026
Every media hit needs to build authority, support organic visibility, and move people toward revenue. That only happens when public relations, SEO, and your website stack work from one playbook.

Human-Centric Content Wins on LinkedIn
By Bill Davies
CommPRO - September 3, 2026
CommPRO contributor Bill Davies examines LinkedIn's pushback against "AI slop" and why the real challenge for communicators isn't whether to use AI, but how to use it without losing the human voice.

The Questions That Stay With You
By Abbie Fink
HMA PR - September 3, 2026
Inspired by her recent read, Yesteryear, Abbie S. Fink reflects on the questions the book raised about how we build our lives online and the lessons communicators can take from it about authenticity and the responsibility that comes with shaping how others see the world.

Breaking down complex topics for journalists
By Courtney Blackann
PR Daily - September 3, 2026
A media portal shows how making credible experts and clear information easy to find can help reporters get tough stories right.

Edelman and Its Clients to Receive Four Global SABRE Awards
PRovoke Media - September 4, 2026
The top 40 campaigns from around the world include work conducted by 28 different agencies from 20 different markets.

Optimising PR for AI citation is the new keyword stuffing
By Harry Kerry-Grant
Influence (UK) - September 4, 2026
We have spent years telling clients to sound clearer and more human. Now, in the rush to appear in AI-generated answers, there's a risk we move in the opposite direction.

The 72-Hour Window in Crisis Communications
Everything-PR - September 3, 2026
The 72-Hour Window is the critical first three days of a reputation crisis, when the permanent AI citation record forms. What a brand says, what it does, and what silence allows others to say unchallenged during those three days shapes how AI engines describe the event for years afterward, not just how the news cycle covers it that week.

The Produce Industry has a PR Problem
By Ruth Villalonga
The Packer - September 3, 2026
The industry has spent decades perfecting how to grow and ship a commodity and almost no time building a brand around it, says guest columnist Ruth Villalonga of Villa Communications, who offers advice on what produce can do to fix that.

If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.

All reports made with the help of Report Mule.

Read some of today's best PR and Comms industry news clips:

Bring more of the leader into leadership storytelling (Ragan Communications - September 2, 2026)

The Key to Optimizing AI Search Visibility? Credible Data and Research (O'Dwyer's - September 2, 2026)

AI Data Centers Must Go Beyond Sustainability Claims to Win Back Their License to Operate (PRNEWS - September 2, 2026)

The Training Worth Your Time in the AI Visibility Era (Spin Sucks - September 3, 2026)

An open letter to CEOs: If your communications team disappeared tomorrow, what would the business lose? (PRmoment (UK) - August 27, 2026)

Six Leaders Who Show Us What Communication Leadership Really Means (CommPRO - September 3, 2026)

frankly… Episode 97: Community Is an Output, Not an Input (Franco - September 2, 2026) [PODCAST]

Why your thought leadership keeps failing (PR Daily - September 3, 2026)

Growing Entry-Level Agency Talent Into Leaders In An AI-Enabled World (Forbes - September 2, 2026)

Reputation Debt: How Crises Compound Over Time (Everything-PR - September 3, 2026)

Businesses and PR lessons learned from Callaway and Good Good Golf (CBS News - September 2, 2026) [VIDEO]

Know a PR or comms professional who tracks the industry? This newsletter is for them. Share it!

Summary Section:

Bring more of the leader into leadership storytelling
By Sean Devlin
Ragan Communications - September 2, 2026
Jenny Westfall, director of enterprise communications at Brunswick, told Ragan that communicators can create space for more of a leader's personality to come through when shaping their stories.

The Key to Optimizing AI Search Visibility? Credible Data and Research
By Nathan Richter
O'Dwyer's - September 2, 2026
Proprietary opinion research is one of the most effective ways PR teams can strengthen brand visibility in AI search because LLMs prioritize original insights supported by hard data over recycled information.

AI Data Centers Must Go Beyond Sustainability Claims to Win Back Their License to Operate
By Lisa Ann Pinkerton, CEO of Technica Communications
PRNEWS - September 2, 2026
The next phase of AI data center communications begins with asking people to trust that these facilities are more efficient or sustainable.

The Training Worth Your Time in the AI Visibility Era
By Melissa Wickes
Spin Sucks - September 3, 2026
Not all online trainings are created equal. Melissa Wickes outlines the AI visibility and tool courses that marketers and communicators should consider.

An open letter to CEOs: If your communications team disappeared tomorrow, what would the business lose?
By Yulia Zhulii, Head of PR at NovaPay
PRmoment (UK) - August 27, 2026
Perhaps the business could manage without it. The interesting question is not what would happen tomorrow. It is what would happen next.

Six Leaders Who Show Us What Communication Leadership Really Means
By Fay Shapiro
CommPRO - September 3, 2026
There are people in our business who build impressive careers, and then there are people who, along the way, help shape the business itself. They mentor people, challenge conventional thinking, open doors, counsel leaders through difficult moments and, sometimes without even realizing it, influence how the rest of us think about what we do.

frankly… Episode 97: Community Is an Output, Not an Input [PODCAST]
By Ashley Ortiz
Franco - September 2, 2026
Dan and Rachel explore how community, strong brand experiences and business alignment shape effective consumer marketing with Ali Weiss.

Why your thought leadership keeps failing
By Allison Carter
PR Daily - September 3, 2026
So many executives now want to be thought leaders — to be recognized in their field for their expertise and insight. There's just one problem. Few are bold enough to truly stake a claim and say something meaningful.

Growing Entry-Level Agency Talent Into Leaders In An AI-Enabled World
By Forbes Agency Council
Forbes - September 2, 2026
How can entry-level talent build the judgment needed to lead with AI taking over some of the work that helps them master the basics at the beginning of their careers? Here, members of Forbes Agency Council share strategies to foster next-gen leadership in a hybrid, AI-enabled workplace.

Reputation Debt: How Crises Compound Over Time
Everything-PR - September 3, 2026
Reputation Debt rarely comes from one bad decision. It compounds from a pattern.

Businesses and PR lessons learned from Callaway and Good Good Golf [VIDEO]
CBS News - September 2, 2026
Businesses and PR lessons learned from Callaway and Good Good Golf. The founder of Green Dot Communications, Darice Nagy, is here to weigh in.

If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.

All reports made with the help of Report Mule.

Read some of today's best PR and Comms industry news clips:

How To Tell A Real Publication From A Content Farm Before You Pitch (Forbes - September 2, 2026)

MGM Resorts comms leader on the real reason change communications fail (Ragan Communications - September 2, 2026)

The Power of Causing a Crisis: What Meta's Payout Can Teach About Advocacy Communications (PRNEWS - September 1, 2026)

How Do U.S. Teens Perceive News Media and Journalism? (Institute for Public Relations - September 1, 2026)

PR Stunt Watch: Dolly Parton's playbook, a great Fall & Irn-Bru (PRmoment (UK) - August 27, 2026)

How long does it take to land speaking engagements? (Axia Public Relations - September 2, 2026)

How We Gave a Client More KPIs and Gave Ourselves Less Responsibility (CommPRO - September 2, 2026)

The Scoop: Amazon pushes back on FTC claims in detailed blog (PR Daily - September 2, 2026)

3 types of LinkedIn posts communicators should try this week (Muck Rack - September 2, 2026)

10 ways to extend the life (and benefits) of your PR campaigns (Browser Media - September 2, 2026)

The Pitch Gap: Why PR Teams Are Pitching Beats That No Longer Exist (Everything-PR - September 1, 2026)

Know a PR or comms professional who tracks the industry? This newsletter is for them. Share it!

Summary Section:

How To Tell A Real Publication From A Content Farm Before You Pitch
By Boris Dzhingarov, Founder of ESBO Ltd
Forbes - September 2, 2026
The good news is that these sites are easy to unmask, and none of the checks require special tools.

MGM Resorts comms leader on the real reason change communications fail
By Isis Simpson-Mersha
Ragan Communications - September 2, 2026
Lauren Stephens spent her first year of college on a pre-med track, her last year of college planning weddings, and the year after that learning food and beverage operations at MGM Resorts International in Las Vegas. None of it was supposed to add up to a career in communications. And yet, more than a decade later, that's exactly where she's landed.

The Power of Causing a Crisis: What Meta's Payout Can Teach About Advocacy Communications
By Shira Fine
PRNEWS - September 1, 2026
Advocacy campaigns can often take on companies many times their size, like Meta, throwing them into crisis. Sustained-pressure communications runs on a different logic than defense.

How Do U.S. Teens Perceive News Media and Journalism?
Institute for Public Relations - September 1, 2026
The News Literacy Project examined U.S. teens’ distrust in news media, including their current attitudes toward news and their perceptions of journalism practices.

PR Stunt Watch: Dolly Parton's playbook, a great Fall & Irn-Bru
By Hannah Jackson, Creative Director at Pangolin
PRmoment (UK) - August 27, 2026
I can't talk about this week without honouring our country music queen, Dolly Parton. She was a musical genius, philanthropist, and feminist icon. We can all learn a lot from Dolly, and that includes brands.

How long does it take to land speaking engagements?
By Robert Howard
Axia Public Relations - September 2, 2026
See the real timeline, the odds behind a call for proposals, and the rehearsal it takes to land — and keep landing — speaking engagements.

How We Gave a Client More KPIs and Gave Ourselves Less Responsibility
By Dustin Siggins
CommPRO - September 2, 2026
The KPIs clients ask for aren't always the ones that matter, and better measurement can show how public relations contributes to real business value.

The Scoop: Amazon pushes back on FTC claims in detailed blog
By Courtney Blackann
PR Daily - September 2, 2026
Amazon pushes back on FTC claims in detailed blog. Plus: Jersey Mike's looks for favor with Gen Z; Saturday Evening Post shuts down print operation.

3 types of LinkedIn posts communicators should try this week
By Jessica Lawlor
Muck Rack - September 2, 2026
LinkedIn expert Meredith Farley explains why LinkedIn is having such a moment in the PR space and how communicators can leverage the platform to increase brand awareness and reputation.

10 ways to extend the life (and benefits) of your PR campaigns
By Kerry Sheahan
Browser Media - September 2, 2026
The campaign launched. The coverage is rolling in. The links have been counted, and the report has been written. And then everyone moves on to the next campaign. But when you've put that much time and effort into a campaign, you want to get as much out of it as possible.

The Pitch Gap: Why PR Teams Are Pitching Beats That No Longer Exist
Everything-PR - September 1, 2026
The newsroom contraction eliminated entire desks and beats. Most PR teams haven't adjusted.

If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.

All reports made with the help of Report Mule.

Read some of today's best PR and Comms industry news clips:

​The Scoop: Pabst Blue Ribbon offers 'no questions asked' deal for stolen beer (PR Daily - August 31, 2026)

Smart Brands Turn Publicity Stunts into Memorable Stories (Inc. Magazine - August 13, 2026)

How Early Experience Shapes Communications Careers (PRsay - September 1, 2026)

The CCO's Top Priorities For 2027 (Forbes - September 1, 2026)

AI Is Using Your Press Release (The Colab Brief - September 1, 2026)

Why business acumen is critical for PR professionals today | On Top of PR (Axia Public Relations - September 1, 2026) [PODCAST]

Fred Garcia on What It Really Takes to Become a Trusted Advisor (CommPRO - September 1, 2026)

Heard on the Streets: Journalist Simon Owens on the Fight for Attention in Modern Media (EIN Presswire - September 1, 2026) [VIDEO]

The Modern Comms Person Is a Builder, an Architect, and a Reflection Expert (PR@ctical - August 31, 2026)

AI Promised Efficiency. Now Communicators Have to Clean Up the Mess. (PRNEWS - August 31, 2026)

Weber Shandwick and Its Clients Lead Latin America SABRE Winners (PRovoke Media - September 1, 2026)

4 ways to get more from AI writing and editing, without losing your voice (Ragan Communications - September 1, 2026)

Know a PR or comms professional who tracks the industry? This newsletter is for them. Share it!

Summary Section:

The Scoop: Pabst Blue Ribbon offers 'no questions asked' deal for stolen beer
By Allison Carter
PR Daily - August 31, 2026
Pabst Blue Ribbon offers 'no questions asked' deal for stolen beer. Plus: Instagram changes how it labels AI-generated influencers; using tariff refunds as PR.

Smart Brands Turn Publicity Stunts into Memorable Stories
By Ronica Cleary
Inc. Magazine - August 13, 2026
When you hear the phrase "publicity stunt," chances are it doesn't spark confidence or positive feelings. It often conjures memories of brands desperately grasping for attention. Yet the best publicity stunts aren't gimmicks at all.

How Early Experience Shapes Communications Careers
PRsay - September 1, 2026
For new professionals looking to start communications careers, early experience goes a long way.

The CCO's Top Priorities For 2027
By Bob Pearson, Chair, Pearson Advisory Group
Forbes - September 1, 2026
AI gives us unprecedented power to communicate wider, faster and cheaper. That doesn't mean we should.

AI Is Using Your Press Release
By Ash + Lizzy
The Colab Brief - September 1, 2026
Remember when everyone poured one out for the dead press release? Gone but not forgotten. RIP. Except plot twist: the press release has risen from the dead. And apparently, the robots are fans.

Why business acumen is critical for PR professionals today | On Top of PR [PODCAST]
By Jason Mudd
Axia Public Relations - September 1, 2026
In this episode, Ron Culp joins host Jason Mudd to discuss why business acumen now outweighs writing skills in PR hiring, the three stages of a corporate PR career, and five practical ways to build business acumen at any career stage.

Fred Garcia on What It Really Takes to Become a Trusted Advisor
By Fay Shapiro
CommPRO - September 1, 2026
In the first of a two-part CommPRO conversation, Helio Fred Garcia reflects on his 43-year relationship with James E. Lukaszewski, the lessons behind Influencing Leaders and why real influence has far less to do with getting a seat at the table than with becoming someone a leader trusts when the stakes are high.

Heard on the Streets: Journalist Simon Owens on the Fight for Attention in Modern Media [VIDEO]
By Issac Morgan
EIN Presswire - September 1, 2026
"Attention is harder to capture than ever, even though distribution has never been easier," journalist and content marketing expert Simon Owens tells us in the third episode of our Heard on the Streets video podcast.

The Modern Comms Person Is a Builder, an Architect, and a Reflection Expert
By Sarah Evans
PR@ctical - August 31, 2026
Every strategic instinct we have still holds but we now need to incorporate it into EVERYTHING: know the audience, know the intent, get the story in front of the right person.

AI Promised Efficiency. Now Communicators Have to Clean Up the Mess.
By Nicole Yelland
PRNEWS - August 31, 2026
The AI correction phase is a moment for communicators, but only if the industry stops treating it like a siloed IT initiative happening somewhere else in the building.

Weber Shandwick and Its Clients Lead Latin America SABRE Winners
By Paul Holmes
PRovoke Media - September 1, 2026
Weber Shandwick and its clients will receive five trophies—more than any other agency—at our Latin American SABRE Awards ceremony, which takes place in Sao Paulo, Brazil on October 21, in partnership with the Brazilian public relations trade association ABRACOM.

4 ways to get more from AI writing and editing, without losing your voice
By Lorra M. Brown
Ragan Communications - September 1, 2026
At Ragan's AI Communications Virtual Conference, I talked about using AI as a co-writer, editor and strategic partner. Here's how to turn that into a practical workflow.

If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.

All reports made with the help of Report Mule.

Read some of today's best PR and Comms industry news clips:

​Sculpting PR Campaigns to Make Them Impactful! (CommPRO - August 31, 2026)

Media Relations in the Age of GEO: On Record PR (JD Supra - August 31, 2026) [VIDEO]

The rise of the chief integrator: Communications' new power center (PR Daily - August 31, 2026)

What Amgen's MrBeast Partnership Shows About Communicating Complex Issues (PRNEWS - August 27, 2026)

Good and Bad PR: Dolly forever, Prince Harry (again), Callaway sinks & Meta rises (PRmoment (UK) - August 27, 2026)

Why Event Marketing Is Becoming A Growth Strategy, Not A Brand Exercise (Forbes - August 31, 2026)

In This Issue: AI Visibility Is About to Shift Overnight (So, Now You're a Journalist - August 28, 2026)

PR has a measurement problem: How brands can connect earned media to business outcomes without reducing PR to clicks (Agility PR Solutions - August 28, 2026)

When does market entry become a reputation strategy? (FINN Partners - August 30, 2026)

Rhinestones, Reputation and Really Good PR (HMA PR - August 28, 2026)

Keeping cool when everything's on fire: Producer Marta Ravin's lessons from her celebrity-filled TV career (Ragan Communications - August 28, 2026)

ChatGPT for Public Relations: The Complete 2026 Guide (Everything-PR - August 30, 2026)

Know a PR or comms professional who tracks the industry? This newsletter is for them. Share it!

Summary Section:

Sculpting PR Campaigns to Make Them Impactful!
By Tom Madden
CommPRO - August 31, 2026
Public relations firms create much more than publicity, as valuable as that is. In fact, you could call many publicists artful sculptors.

Media Relations in the Age of GEO: On Record PR [VIDEO]
JD Supra - August 31, 2026
AI search is changing how law firms, lawyers, and their expertise are discovered. Jennifer Simpson Carr is joined by Furia Rubel colleagues Leslie Richards, Sarah Larson, and Becky Bergman to discuss what generative engine optimization (GEO) means for earned media, thought leadership, and reporter relationships. They explore why firms need a more focused, consistent, and trusted communications ecosystem to strengthen visibility as search continues to evolve.

The rise of the chief integrator: Communications' new power center
By Ben Kalevitch, Managing Director of United Minds
PR Daily - August 31, 2026
Communications functions have spent years talking about integration. What they haven't done is invest in the people responsible for making it happen. Across Fortune 500 organizations, a new class of leaders is emerging, part chief of staff, part strategist, part futurist, part transformation executive.

What Amgen's MrBeast Partnership Shows About Communicating Complex Issues
By Andrew Byrd
PRNEWS - August 27, 2026
Susie Tappouni from Amgen and Sue Schwartz from Stand Up To Cancer discuss how their organizations collaborated with Mr. Beast on a campaign.

Good and Bad PR: Dolly forever, Prince Harry (again), Callaway sinks & Meta rises
By Andy Barr, Season One Communications
PRmoment (UK) - August 27, 2026
What a week we have had in the media. Sadly, we lost Dolly Parton, but we re-found Harry and Meghan. Let's take a goosey gander through the media landscape from the past seven days.

Why Event Marketing Is Becoming A Growth Strategy, Not A Brand Exercise
By Sabine Leveiller, Marketing Vice President, Europe at VistaPrint
Forbes - August 31, 2026
Rather than treating events as isolated marketing moments, many founders are integrating them into a much wider customer journey.

In This Issue: AI Visibility Is About to Shift Overnight
By Amanda Green
So, Now You're a Journalist - August 28, 2026
AI visibility is about to shift overnight. PLUS: Proof that installing newsroom operations inside companies leads to revenue, how Dolly inspired us as storytellers, and three big questions.

PR has a measurement problem: How brands can connect earned media to business outcomes without reducing PR to clicks
By Catherine Schwartz
Agility PR Solutions - August 28, 2026
Digital public relations (PR) has never been more visible and more accountable. Brand stories travel across social feeds, newsletters, podcasts, and search results in minutes. That speed is a gift. It's also a measurement headache.

When does market entry become a reputation strategy?
By Daniel Odonnell
FINN Partners - August 30, 2026
APAC market entry now depends on reputation, trust and local context. Learn how health companies can build credibility before launch across Asia-Pacific.

Rhinestones, Reputation and Really Good PR
By Abbie Fink
HMA PR - August 28, 2026
Dolly Parton knew exactly who she was, what she wanted to say and when not to take the bait. Abbie S. Fink reflects on the communications lessons behind a brand that was unmistakably Dolly and what business leaders can learn from the way she lived her message.

Keeping cool when everything's on fire: Producer Marta Ravin's lessons from her celebrity-filled TV career
By Rachel Salis-Silverman
Ragan Communications - August 28, 2026
Something will always go wrong. But that doesn't mean you have to yell about it.

ChatGPT for Public Relations: The Complete 2026 Guide
Everything-PR - August 30, 2026
How PR teams use ChatGPT for drafting, pitching, research, and campaigns in 2026, plus prompts, model tiers, Custom GPTs, and risks.

If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.

All reports made with the help of Report Mule.

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Read some of today's best PR and Comms industry news clips:

How Brands Went From Firing Employees For Content To Paying Them For It (Forbes - August 28, 2026)

China is secretly fueling America's data center rage (Axios - August 28, 2026)

Good Good CEO responds to video backlash; Disney rolls out early retirement program ahead of 'broader changes' (Ragan Communications - August 28, 2026)

PR Roundup: Lovesac Learns a Viral Lesson, a Billionaire's AI Op-Ed Sparks a Bigger Debate, and Consumers Are Spending Smarter (PRNEWS - August 27, 2026)

Losing the dressing room: Communications lessons from FIFA's World Cup sell-off saga (PRmoment (UK) - August 27, 2026)

What prediction markets are teaching PR pros about AI visibility (Agility PR Solutions - August 28, 2026)

Some advice from a not-so-traditional intern (HMA PR - August 27, 2026)

Be the CCO: What communicators think Neutrogena should do next (PR Daily - August 27, 2026)

An Interview: Linda Kenyon, National Public Radio (Meredith & The Media - August 24, 2026)

EP811: Dr. Ken Keis - Building Your Thought Leadership (The Thought Leader Revolution Podcast - August 28, 2026) [PODCAST]

When AI Visibility Changes, Ask What Actually Moved (CommPRO - August 28, 2026)

Earn the eternal gratitude of anyone you know that might appreciate this free newsletter… forward it to them!

Summary Section:

How Brands Went From Firing Employees For Content To Paying Them For It
By Keith Bendes, Chief Strategy Officer at Linqia
Forbes - August 28, 2026
The day-to-day reality of running an employee-generated content program touches real retail floors, real customers and real inventory.

China is secretly fueling America's data center rage
By Josephine Walker
Axios - August 28, 2026
The U.S. and China are racing to build the world's most advanced AI systems — and it appears Chinese propaganda has infiltrated American circles with the hope of slowing the U.S. down.

Good Good CEO responds to video backlash; Disney rolls out early retirement program ahead of 'broader changes'
By Sean Devlin
Ragan Communications - August 28, 2026
Good Good CEO responds to video backlash; Disney rolls out early retirement program ahead of 'broader changes'; Plus, a report on how workers are responding to comms tools that don't work.

PR Roundup: Lovesac Learns a Viral Lesson, a Billionaire's AI Op-Ed Sparks a Bigger Debate, and Consumers Are Spending Smarter
By Nicole Schuman
PRNEWS - August 27, 2026
PR roundup covers what Lovesac's viral complaint response teaches brands about the difference between clapping back and listening, why a billionaire's AI-written Wall Street Journal op-ed is raising questions every comms pro advising executives should be asking now and what new consumer data says about how Americans are spending—and what they expect from brands—in an uncertain economy.

Losing the dressing room: Communications lessons from FIFA's World Cup sell-off saga
By Matthew Gilleard, Associate Director at Infinite
PRmoment (UK) - August 27, 2026
In football, when players no longer believe in the manager's vision, they are said to have "lost the dressing room". He might not be on the touchline, but on the back of the recent world cup sell-off controversy, Gianni Infantino has certainly had a taste of what so many leaders in football have experienced.

What prediction markets are teaching PR pros about AI visibility
By Ronn Torossian, Founder & Chairman of 5W AI Communications
Agility PR Solutions - August 28, 2026
Kalshi and Polymarket moved more money in July 2026 than legal U.S. sportsbooks took in bets that month, according to a Pew Research Center analysis cited by CBS Sports. That is a big number for a category most PR professionals still file under "fintech curiosity" rather than "client risk."

Some advice from a not-so-traditional intern
By Neda Tavassoli
HMA PR - August 27, 2026
My initial graduate degree in public relations was 16 years old… archaic by public relations standards. So, at the beginning of 2026, I found myself in a room full of 20-somethings, fine-tuning my writing skills and learning the tools of digital marketing.

Be the CCO: What communicators think Neutrogena should do next
By Allison Carter
PR Daily - August 27, 2026
Professional communicators weighed in on what to do now in the wake of the Hayden Panettiere controversy.

An Interview: Linda Kenyon, National Public Radio
By Meredith Klein
Meredith & The Media - August 24, 2026
This week, I sat down with Linda Kenyon, anchor and reporter at National Public Radio.

EP811: Dr. Ken Keis - Building Your Thought Leadership [PODCAST]
By Chris Rodd
The Thought Leader Revolution Podcast - August 28, 2026
What comes through in this conversation is something rarer than a success story: a framework for how thought leaders actually build themselves.

When AI Visibility Changes, Ask What Actually Moved
By Johna Burke
CommPRO - August 28, 2026
As organizations rush to measure visibility across LLMs and AI-powered search, communication leaders risk mistaking changes in the data for changes in reputation or impact.

If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.

All reports made with the help of Report Mule.

Read some of today's best PR and Comms industry news clips:

​What Dolly Parton Taught Us About Trust, Authenticity and the Power of Being Yourself (CommPRO - August 26, 2026)

Meta settles social media addiction case with California, other states for $16.7 billion (CNBC - August 26, 2026)

AI search is PR for machines (AdNews (AU) - August 27, 2026)

How The Hershey Company overhauled its communications function around the work (Ragan Communications - August 27, 2026)

Five Questions With Jon Arons: What a Year of Food Recalls Has Taught Giant Food About Crisis Communications and Community (PRNEWS - August 26, 2026)

Leading With Your Heart and Your Head (PRsay - August 24, 2026)

Target faces renewed backlash after selling a Halloween costume with 'minstrel show features' (PBS News - August 26, 2026)

Why media relationships matter for long-term brand growth (Agility PR Solutions - August 26, 2026)

How to score PR agencies through a risk and revenue lens (Axia Public Relations - August 27, 2026)

The Scoop: Callaway eventually owns its role for approving ad criticized for violence against women (PR Daily - August 26, 2026)

How Do Agency Pros Get The Best Out Of AI? 18 Valuable Prompts (Forbes - August 27, 2026)

Know a PR or comms professional who tracks the industry? This newsletter is for them. Share it!

Summary Section:

​What Dolly Parton Taught Us About Trust, Authenticity and the Power of Being Yourself
By Fay Shapiro
CommPRO - August 26, 2026
CommPRO asked leading communication executives to reflect on the lessons Dolly Parton leaves us about authenticity, trust, leadership and the enduring power of knowing exactly who you are.

Meta settles social media addiction case with California, other states for $16.7 billion
By Jonathan Vanian
CNBC - August 26, 2026
Meta and a coalition of state attorneys general have settled a major federal case centering on allegations that the social media giant misrepresented the extent of child mental health harms caused by apps like Facebook and Instagram.

AI search is PR for machines
By Eaon Pritchard
AdNews (AU) - August 27, 2026
Eaon Pritchard says that just like how Public Relations manages how organisations are understood by people, ‘Machine Relations’ asks how they will be understood by AI.

How The Hershey Company overhauled its communications function around the work
By Sean Devlin
Ragan Communications - August 27, 2026
Starting in 2025, The Hershey Company overhauled its communications function, eliminating silos between the organization’s internal and external comms functions in favor of a more integrated process that seeks the right person for the right project or initiative.

Five Questions With Jon Arons: What a Year of Food Recalls Has Taught Giant Food About Crisis Communications and Community
By Nicole Schuman
PRNEWS - August 26, 2026
Jon Arons, Communications and Community Relations Manager at Giant Food, oversees PR and community relations for one of the Mid-Atlantic’s most beloved grocery chains. In this episode of “Five Questions With...” he breaks down what it actually looks like to manage communications for a retailer that serves millions of families across 162 stores.

Leading With Your Heart and Your Head
PRsay - August 24, 2026
Exceptional leaders distinguish themselves through distinctly human qualities such as empathy, listening and gratitude, David Grossman, APR, Fellow PRSA, said during PRSA’s Aug. 24 Member Mondays livestream.

Target faces renewed backlash after selling a Halloween costume with ‘minstrel show features’
By Nancy Jiang
PBS News - August 26, 2026
Retailer Target pulled a children’s Halloween costume from its shelves Monday after widespread social media backlash, apologizing for selling a garment critics said evoked racist minstrel caricatures. This incident comes as Target’s sales are rebounding after previous controversies and a rollback of diversity efforts.

Why media relationships matter for long-term brand growth
By Sohaib Khan
Agility PR Solutions - August 26, 2026
Unlike one-off publicity efforts, strong media connections can continue creating value long after a single story has been published.

How to score PR agencies through a risk and revenue lens
By Dana Whitfield
Axia Public Relations - August 27, 2026
Learn how a public relations company can hedge revenue risk by scoring crisis readiness, reputation resilience, and search plus AI visibility defense.

The Scoop: Callaway eventually owns its role for approving ad criticized for violence against women
By Courtney Blackann
PR Daily - August 26, 2026
Callaway eventually owns its role for approving ad criticized for violence against women. Plus: Target apologizes for racist Halloween costume; TikTok launches Substack.

How Do Agency Pros Get The Best Out Of AI? 18 Valuable Prompts
By Forbes Agency Council
Forbes - August 27, 2026
Beyond telling LLMs what to produce, the strongest prompts shape AI’s approach to problems, surface uncertainty and create useful friction to improve the work.

If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.

All reports made with the help of Report Mule.

Read some of today's best PR and Comms industry news clips:

​Neutrogena botched Hayden Panettiere backlash response: PR pros (Business Insider - August 26, 2026)

Reddit's citation drop is a warning to diversify your GEO strategy (PR Daily - August 26, 2026)

Everyone wants the thought leadership, not the thinking (IT Brief Asia - August 25, 2026)

Beyond a Seat at the Table: Women in PR Define the Next Chapter of Equality (PRsay - August 25, 2026)

The LinkedIn link tax: Why sharing your blog is costing you 60 percent of your audience (Agility PR Solutions - August 26, 2026)

What Should Messaging Be for Burgeoning AI Centers? (CommPRO - August 26, 2026)

Press Releases in the AI Era: How You Can Build Search Visibility and Brand Authority (EIN Presswire - August 17, 2026)

What Actually Makes Health Influencers Persuasive (Institute for Public Relations - August 25, 2026)

The Trevor Project's approach to leadership comms in sensitive moments (Ragan Communications - August 26, 2026)

Which campaigns and creatives do PR professionals most admire? (Influence (UK) - August 21, 2026)

​Small Business Is Comms' New Greenfield; It Won't Stay That Way For Long (Forbes - August 26, 2026)

Nigeria Set To Sell Its Story To The World Through 2026 World PR Forum (Independent Newspaper Nigeria - August 26, 2026)

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Summary Section:

​Neutrogena botched Hayden Panettiere backlash response: PR pros
By Lara O'Reilly
Business Insider - August 26, 2026
PR pros said Neutrogena responded too late, took too little responsibility, and scored an own goal by disabling comments on its Instagram statement.

Reddit's citation drop is a warning to diversify your GEO strategy
By Stephanie Nivinskus
PR Daily - August 26, 2026
Five checks reveal whether your AI visibility depends too heavily on any single source.

Everyone wants the thought leadership, not the thinking
By Jarieul Wong
IT Brief Asia - August 25, 2026
Everyone wants to be a thought leader. Few people want to do the uncomfortable part: actually having a thought.

Beyond a Seat at the Table: Women in PR Define the Next Chapter of Equality
PRsay - August 25, 2026
Every year on Aug. 26, Women’s Equality Day gives us an opportunity to recognize the progress women have made and reflect on where we go from here. For those of us in public relations and communications, the day carries particular significance.

The LinkedIn link tax: Why sharing your blog is costing you 60 percent of your audience
By Richard Stone
Agility PR Solutions - August 26, 2026
Putting money in a parking meter is no guarantee you won't get a ticket. LinkedIn's 2026 algorithm update runs on the same logic.

What Should Messaging Be for Burgeoning AI Centers?
By Dominic Calabrese
CommPRO - August 26, 2026
As AI data centers expand across the country, Dominic Calabrese examines the growing community concerns and why honest, transparent communication must be part of the conversation.

Press Releases in the AI Era: How You Can Build Search Visibility and Brand Authority
By Issac Morgan
EIN Presswire - August 17, 2026
Press releases have evolved from attracting only media and the public to helping brands get their content into AI systems.

What Actually Makes Health Influencers Persuasive
By Carrie Li
Institute for Public Relations - August 25, 2026
According to the Edelman Trust Institute, trust in healthcare companies, government leaders, and journalists has declined in recent years. However, a 2026 Gallup report found that Americans continue to view healthcare providers as highly honest and ethical. Nurses and medical doctors ranked first and third, respectively, among the 21 professions Gallup measured.

The Trevor Project's approach to leadership comms in sensitive moments
By Sean Devlin
Ragan Communications - August 26, 2026
At The Trevor Project, when a major social issue or news story affects the organization, the comms team and leadership ask themselves a simple starting question: Who's most directly affected by this? Once that's established, they ask: Who needs to hear from our leaders first?

Which campaigns and creatives do PR professionals most admire?
Influence (UK) - August 21, 2026
From Lego and Heineken to Larry David and Clare Balding, we asked a dozen PR professionals about their favourite recent PR and advertising campaigns, and to pick a standout creative person who inspires them.

​Small Business Is Comms' New Greenfield; It Won't Stay That Way For Long
By Michelle O'Connor, Founder of The Digital Future, Co-Founder of Converge Labs
Forbes - August 26, 2026
AI is making professional communications more accessible to small businesses, creating a new opportunity for comms leaders to deliver strategic earned-media expertise at scale.

Nigeria Set To Sell Its Story To The World Through 2026 World PR Forum
By Isaac Asabor
Independent Newspaper Nigeria - August 26, 2026
When roughly 3,000 delegates from 126 countries converge in Abuja from November 15 to 21, 2026, for the Global Alliance World Public Relations Forum, Nigeria will be hosting far more than a professional gathering. For one week, the country will stand before a global audience of communication experts, business leaders, policymakers and diplomats, a rare chance to present its story on its own terms rather than let it be shaped elsewhere.

If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.

All reports made with the help of Report Mule.

Read some of today's best PR and Comms industry news clips:

​The New Definition of Earned Media in the AI Era (PRsay - August 24, 2026)

Social media updates and new features to know this week (PR Daily - August 25, 2026)

Podcast Guesting Is a Core PR Strategy. Here's How to Get Your Client Booked. (PRNEWS - August 24, 2026)

Why Tomorrow's CEOs May Come From Public Relations (PRSA - August 4, 2026)

AI Visibility Starts With Trust—and You Can't AI Your Way Out of a Trust Problem (Spin Sucks - August 25, 2026) [VIDEO]

Why B2B Thought Leadership Needs a Market Narrative, Not a Content Calendar (Logistics Viewpoints - August 18, 2026)

AI gives recommendations, not search results: How PR now owns discoverability (Agility PR Solutions - August 25, 2026)

The Talking Point Is Dead. What Comes Next? (CommPRO - August 25, 2026)

"You've Been Doing AI Visibility for Months. Where Are the Leads?" Here's the Answer (PR@ctical - August 24, 2026)

16 Smart Ways To Use AI To Make A Company Blog More Engaging (Forbes - August 25, 2026)

Survey: Marketing and comms sees AI visibility as significant but is still navigating how to improve it (Sword and the Script - August 25, 2026)

AI can synthesize your data. It can't tell you what matters. | On Top of PR (Axia Public Relations - August 25, 2026) [PODCAST]

Know a PR or comms professional who tracks the industry? This newsletter is for them. Share it!

Summary Section:

​The New Definition of Earned Media in the AI Era
By Stacy Stusynski
PRsay - August 24, 2026
For decades, the industry defined earned media as one thing: a journalist chose to cover a story someone pitched. No payment, no guarantee, just the credibility of a third party deciding your story was worth telling. That definition hasn't disappeared, but it's no longer complete.

Social media updates and new features to know this week
By Courtney Blackann
PR Daily - August 25, 2026
Including LinkedIn, YouTube, Instagram and more. Welcome to a new week of updates.

Podcast Guesting Is a Core PR Strategy. Here's How to Get Your Client Booked.
By Anuj Agarwal
PRNEWS - August 24, 2026
Podcast listeners don't trust guests. They trust the hosts who invite the guests. That distinction is why most podcast outreach fails.

Why Tomorrow's CEOs May Come From Public Relations
By Diane Schwartz, CEO of Ragan
PRSA - August 4, 2026
As AI reshapes organizations, communicators who strengthen their business acumen, leadership and strategic influence will be well positioned to become tomorrow’s CEOs.

AI Visibility Starts With Trust—and You Can't AI Your Way Out of a Trust Problem [VIDEO]
By Gini Dietrich, Founder and CEO of Spin Sucks
Spin Sucks - August 25, 2026
Gini Dietrich on why AI visibility tools can't fix a trust problem—trust is a supply chain with stations you cannot skip, and here's the floor plan.

Why B2B Thought Leadership Needs a Market Narrative, Not a Content Calendar
By Jim Frazer & LV Staff
Logistics Viewpoints - August 18, 2026
Content calendars are useful for managing production. They help teams organize deadlines, contributors, publication dates, and channels, but they are operational tools rather than strategic ones. They do not answer the more important questions: What does the company want to be known for?

AI gives recommendations, not search results: How PR now owns discoverability
By Salam Beasan
Agility PR Solutions - August 25, 2026
A growing share of consumers no longer type a query into a search bar and scroll through 10 blue links. Instead, they ask an AI assistant a question and act on its recommendations. Without additional prompting, the assistant doesn't present every option. It picks one, or a short list, and vouches for it. That shift changes the purpose of PR.

The Talking Point Is Dead. What Comes Next?
By Michael Levine
CommPRO - August 25, 2026
A sharp look at why polished talking points are losing their power and why today's audiences increasingly value leaders who sound human, credible and unmistakably themselves.

"You've Been Doing AI Visibility for Months. Where Are the Leads?" Here's the Answer
By Sarah Evans
PR@ctical - August 24, 2026
The question I’m getting most right now, from prospects and active clients is essentially this: “I’ve been doing AI visibility. Why am I not seeing an increase in sales or leads?”

16 Smart Ways To Use AI To Make A Company Blog More Engaging
By Forbes Communications Council
Forbes - August 25, 2026
Forbes Communications Council members share smart and creative ways companies can use AI to create more relevant and engaging blog experiences that keep readers coming back for more.

Survey: Marketing and comms sees AI visibility as significant but is still navigating how to improve it
By Alex Austin Vollor
Sword and the Script - August 25, 2026
63% of marketing and comm pros surveyed say business leaders are asking about AI visibility, but in an odd twist, a plurality of respondents are leaning on marketing operations (17%) and paid media (35%) to influence it.

AI can synthesize your data. It can't tell you what matters. | On Top of PR [PODCAST]
By Jason Mudd
Axia Public Relations - August 25, 2026
Jessica Barber Scott discusses measuring PR outcomes and impact and where AI can't replace human judgment.

If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.

All reports made with the help of Report Mule.

Read some of today's best PR and Comms industry news clips:

​Paramount & AGs Settlement Meeting Monday More Show Than Substance As Cable Channel Sell-Offs & Curbing Ellison's Power Put On The Table (Deadline - August 24, 2026)

Bizwomen Leadership Council: The unexpected value of connecting people who work apart (New York Business Journal - August 24, 2026)

'Not what Neutrogena stands for': Beauty brand issues statement after death of Hayden Panettiere (PR Daily - August 21, 2026)

AI Ethics Begins Inside the Organization - Institute for Public Relations (Institute for Public Relations - August 20, 2026)

PR Stunt Watch: Newds, Chicken Wine, silent 'Spoons and an enormous bag (PRmoment (UK) - August 20, 2026)

When everyone has access to AI, original thinking becomes the real PR advantage (Agility PR Solutions - August 21, 2026)

Op-Ed: Why Communicators Should Keep Their Critics Close (CommPRO - August 22, 2026)

Why B2B Tech PR Needs to Stop Chasing Vanity Metrics (Napier - August 21, 2026)

Corporate America's Costly Trust Problem (PRovoke Media - August 20, 2026)

How internal comms can write 'what we heard' recaps for employee surveys (Ragan Communications - August 24, 2026)

The LinkedIn company page is dead. Long live the expert (Influence (UK) - July 31, 2026)

​Stop Measuring Everything: What Actually Predicts Growth (Forbes - August 24, 2026)

Know a PR or comms professional who tracks the industry? This newsletter is for them. Share it!

Summary Section:

​Paramount & AGs Settlement Meeting Monday More Show Than Substance As Cable Channel Sell-Offs & Curbing Ellison's Power Put On The Table
Deadline - August 24, 2026
A meeting Monday between Paramount brass and state Attorneys General over sussing out settlement talks between the parties in David Ellison‘s contested $111 billion acquisition of Warner Bros Discovery has turned into a “game of PR chicken,” an industry insider says.

Bizwomen Leadership Council: The unexpected value of connecting people who work apart
New York Business Journal - August 24, 2026
The most impactful business connections are not always the most obvious ones. Members of the Bizwomen Leadership Council share how bringing different people and perspectives together changed the course of their work.

'Not what Neutrogena stands for': Beauty brand issues statement after death of Hayden Panettiere
By Allison Carter
PR Daily - August 21, 2026
'Not what Neutrogena stands for': Beauty brand issues statement after death of Hayden Panettiere. Plus: Google rolls out Preferred Sources to help with traffic declines; how to bulid a profitable social media platform without selling.

AI Ethics Begins Inside the Organization - Institute for Public Relations
By Ishola N. Ayodele
Institute for Public Relations - August 20, 2026
According to the Global Alliance for Public Relations and Communication Management (2025), 91% of organizations worldwide now permit the use of AI in communication. Yet only 39% have implemented a responsible framework to govern its use (Wadds, 2025). This gap has significant implications for the profession.

PR Stunt Watch: Newds, Chicken Wine, silent 'Spoons and an enormous bag
By James Gordon-MacIntosh, co-founder at Hope & Glory
PRmoment (UK) - August 20, 2026
I am new to the world of Stunt Watch, so I thought that the most obvious way to make an impression was to include an OnlyFans-adjacent campaign to kick things off. It seemed the obvious first impression I wanted to make.

When everyone has access to AI, original thinking becomes the real PR advantage
By Lucy-Jayne Love
Agility PR Solutions - August 21, 2026
As AI becomes part of almost every team's workflow, another problem is emerging: sameness.

Op-Ed: Why Communicators Should Keep Their Critics Close
By Tom Madden
CommPRO - August 22, 2026
A provocative look at why communicators should resist shutting out their toughest critics and instead recognize the value of keeping dialogue, relationships and trust alive.

Why B2B Tech PR Needs to Stop Chasing Vanity Metrics
By David Cunningham
Napier - August 21, 2026
Understand the importance of measuring metrics in B2B tech PR to evaluate impact rather than just activity.

Corporate America's Costly Trust Problem
By Diana Marszalek
PRovoke Media - August 20, 2026
Research from Marathon Strategies shows companies are getting slammed with record numbers of massive jury awards amid growing public skepticism of big business.

How internal comms can write 'what we heard' recaps for employee surveys
By Sean Devlin
Ragan Communications - August 24, 2026
After taking the time to participate in a survey, employees might wonder whether their answers will actually be acknowledged and acted upon. A strong "what we heard" recap is one of the first chances communicators have to answer that question.

The LinkedIn company page is dead. Long live the expert
By Richard Stone
Influence (UK) - July 31, 2026
LinkedIn's latest algorithm changes have further reduced the reach of company pages while rewarding content from individuals. Brands need to rethink their strategy and realise why subject matter experts have become their most valuable asset.

​Stop Measuring Everything: What Actually Predicts Growth
By Mary Kyriakidi, Global Thought Leader at Kantar
Forbes - August 24, 2026
Here is the advice I would actually give to any marketing or communications leader: Stop treating every metric as if it does the same job.

If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.

All reports made with the help of Report Mule.

Read some of today's best PR and Comms industry news clips:

Disney Is Rethinking The Rules Of Fandom. Should Communicators Do The Same? (PRovoke Media - August 20, 2026)

4 tips to build a thought leadership strategy that reaches the right audience (Ragan Communications - August 21, 2026)

PR Roundup: Lucky Charms Wins RushTok, AI Search Rewards Relevance Over Scale, and eos Shows What Community Engagement Looks Like (PRNEWS - August 20, 2026)

The Algorithm Has No Culture (Institute for Public Relations - August 20, 2026)

PRSA Launches ICON 2026 Creator Collective to Bring New Voices to Conference Storytelling (PRSA - August 20, 2026)

Good and Bad PR: Dogs rethink being man's best friend, Wetherspoons, Trainline & Meta (PRmoment (UK) - August 20, 2026)

Conversation Visibility: The New Competitive Advantage in an AI-Driven World (PRGN - August 20, 2026)

When every brand sounds the same: How original thinking is becoming PR's biggest competitive advantage (Agility PR Solutions - August 20, 2026)

Andy Polansky Is Opening Doors for the Next Generation of Communications Leaders (CommPRO - August 20, 2026)

CSOM – AI Can Help Us Do the Work. It Shouldn't Help Us Pretend To Be Someone We're Not. (HMA PR - August 20, 2026) [PODCAST]

How Focus Brands' marketing SVP gives global ideas local flavor (PR Daily - August 21, 2026)

Digital PR strategy for AI search: A guide for PR teams (Muck Rack - August 21, 2026)

Fake Forbes sites raise questions for guaranteed PR (ContentGrip - August 21, 2026)

Know someone who might like this wrap-up of the latest in the PR/Comms industry? Please forward it to them!

Summary Section:

How To Become A Storyteller: Early-Career Lessons From Agency Leaders
By Forbes Agency Council
Forbes - August 14, 2026
With audiences more selective than ever, the ability to find the human stakes in any business' story has become an invaluable—some might say essential—agency skill.

The Scoop: People are mocking Instagram's new logo. The platform is inviting opinions anyway.
By Courtney Blackann
PR Daily - August 14, 2026
People are mocking Instagram's new logo. The platform is inviting opinions anyway. Plus: Redditors are increasingly annoyed with promotional brand posts; Gen Z is taking action against brands using AI.

PR Roundup: Claude's Watermark Debate, the Say-Do Gap Is Killing Culture, and a Giant Hairball Rolls Through NYC
By Nicole Schuman
PRNEWS - August 13, 2026
PR roundup covers what Anthropic's new AI watermarking feature means for communicators navigating transparency questions, new research confirming that leadership behavior—not messaging—is the real driver of workplace culture, and how a car-sized hairball rolling through New York City streets became one of the more memorable PR stunts of the summer.

Does AI Adoption Improve Employee Engagement?
Institute for Public Relations - August 11, 2026
Organizations are investing heavily in AI adoption to improve employee productivity and efficiency, but Gallup's latest findings suggest that access alone does not improve or weaken the employee experience.

PR Stunt Watch: A hairy experience, free electricity from Octopus Energy, GWR & Greggs
By Amy Jones, Executive Creative Director at Clarion
PRmoment (UK) - August 13, 2026
Join us, as we rollercoaster though a giant hairball, circle a little library, fly past a slightly convoluted energy story, touch on a BIG issue, and then close the column with a satisfying pastry finish.

The five math errors that quietly break PR reports
By Rachel Whitford
Agility PR Solutions - August 14, 2026
Five arithmetic errors account for most of what I send back when I review a monthly or quarterly report. None of them require statistics. All of them survive review because the math is easy enough that nobody checks it, and because the wrong version almost always flatters the campaign.

How to prevent channel conflict between PR, marketing, and sales
By Dana Whitfield
Axia Public Relations - August 14, 2026
Learn how a PR and marketing agency can set decision rights, SLAs, and handoff metrics to reduce channel conflict and accelerate revenue growth.

AI, M&A and the New Disinformation Threat Landscape
By Simon Erskine Locke & Peter Duda
CommPRO - August 14, 2026
AI has changed the M&A and financial communications landscape with the ability to scale disinformation, manipulate markets and drive fraud. M&A and financial communications professionals are on the front lines and need to take steps to protect content, detect misinformation, correct the record to manage AI-driven crises.

Five important words for creating news for PR and SEO
By Ali Cort
Browser Media - August 14, 2026
Five important words for creating news for PR and SEO purposes, when you think you have no news.

The Journalist AI Adoption Study 2026: What Newsrooms Are Using, What PR Teams Need to Know
Everything-PR - August 14, 2026
68% of journalists at top-100 U.S. newsrooms now use AI tools in their reporting workflow. 41% use AI for pre-interview research. 29% use AI to identify sources. And 0% of the PR industry's pitch strategies have adjusted for any of it.

The PepsiCo comms leader's formula for becoming a trusted adviser
By Isis Simpson-Mersha
Ragan Communications - August 13, 2026
Rebekah Metts-Childers leads global employee communications at PepsiCo, focused on strengthening internal culture and corporate reputation.

If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.

All reports made with the help of Report Mule.

Read some of today's best PR and Comms industry news clips:

​Why PR Is Becoming a Revenue Driver (Inc. - August 19, 2026)

EY's Rachel Lloyd says PR's growing C-suite influence is only the beginning (The Drum - August 20, 2026)

The Scoop: Neutrogena faces boycott calls after Hayden Panettiere claims resurface (PR Daily - August 19, 2026)

Your Company Grew Overnight. Your Founder's Media Skills Didn't. (PRNEWS - August 18, 2026)

19 Common Challenges Comms Teams Face When Planning Internal Conferences (Forbes - August 19, 2026)

PR teams often optimise for the launch, not the life of the campaign—here's why that happens (Agility PR Solutions - August 20, 2026)

Mr. Magazine Interview: Laura LeBleu Is Giving Gen X a Magazine of Its Own (CommPRO - August 19, 2026)

Streaming is the media world's latest tremor (FINN Partners - August 19, 2026)

Perspective: In the AI Era, Relevance is a Communications Outcome (PRovoke Media - August 19, 2026)

WATCH: Members of the Ragan Advisory Board discuss comms perspectives, skills and superpowers - Ragan Communications (Ragan Communications - August 20, 2026) [VIDEO]

Understanding media intelligence: How to turn data into meaningful insights (Muck Rack - August 20, 2026)

Marques Brownlee (MKBHD): The Tech Reviewer Who Built a Media Company — and the Reputation Crisis That Followed (Everything-PR - August 20, 2026)

Know someone who might like this wrapup of the latest in the PR/Comms industry? Please forward it to them!

Summary Section:

Why PR Is Becoming a Revenue Driver
By Emily Reynolds
Inc. - August 19, 2026
Public relations used to be judged by familiar signals: headline volume, share of voice, event buzz, and whether a spokesperson landed the right interview at the right time. Those markers still matter. But they no longer tell the full story.

EY's Rachel Lloyd says PR's growing C-suite influence is only the beginning
By Mel Henson
The Drum - August 20, 2026
The Drum Awards Festival PR jury president explains how AI, executive visibility and the creator economy are reshaping communications – and what she will be looking for in this year's winning work.

The Scoop: Neutrogena faces boycott calls after Hayden Panettiere claims resurface
By Courtney Blackann
PR Daily - August 19, 2026
Neutrogena faces boycott calls after Hayden Panettiere claims resurface. Plus: A news publication is taking phone-in pitches only; Nestle adapts for GLP-1 customers.

Your Company Grew Overnight. Your Founder's Media Skills Didn't.
By Katie Suiters
PRNEWS - August 18, 2026
The skills that makes a leader magnetic in a boardroom are not always the media skills that makes them credible on camera.

19 Common Challenges Comms Teams Face When Planning Internal Conferences
By Forbes Communications Council
Forbes - August 19, 2026
Anticipating the challenges that can arise before and during the conference can help teams address them early and keep the event on track.

PR teams often optimise for the launch, not the life of the campaign—here's why that happens
By Muhammad Fahis
Agility PR Solutions - August 20, 2026
A PR campaign can look like an undeniable success when it first launches. Journalists pick up the story, social channels begin circulating it, website traffic rises, and a stream of headlines gives the entire team a visible reason to celebrate. For a moment, the campaign appears to be doing exactly what it was designed to do.

Mr. Magazine Interview: Laura LeBleu Is Giving Gen X a Magazine of Its Own
CommPRO - August 19, 2026
In his latest Mr. Magazine interview, Samir Husni talks with Geezer founder and editor-in-chief Laura LeBleu about creating a magazine for Gen X, her commitment to print in an increasingly digital world and her vision for building Geezer into a larger community.

Streaming is the media world's latest tremor
By Daniel Odonnell
FINN Partners - August 19, 2026
Streaming is reshaping TV advertising as CTV buying expands, linear and streaming converge, and AI pushes media toward outcome-based proof.

Perspective: In the AI Era, Relevance is a Communications Outcome
By Margot Edelman
PRovoke Media - August 19, 2026
Margot Edelman writes that as AI raises new questions about companies' relevance and value, communicators have a critical role in making sure market perception keeps pace with reality.

WATCH: Members of the Ragan Advisory Board discuss comms perspectives, skills and superpowers - Ragan Communications [VIDEO]
By Sean Devlin
Ragan Communications - August 20, 2026
The best communicators build their own mix of instincts and strengths over time. Hearing how others approach the work can provide a perspective on how they approach their jobs.

Understanding media intelligence: How to turn data into meaningful insights
By Kristen Dunleavy
Muck Rack - August 20, 2026
Communications teams have no shortage of data. From earned media to emerging metrics like AI visibility, the challenge is turning data into meaningful insights that influence business decisions. Muck Rack’s Director of Insight & Consultancy Prathima Ramesh and VP of communications Linda Zebian came together for a fireside chat exploring what modern media intelligence reporting should look like today.

Marques Brownlee (MKBHD): The Tech Reviewer Who Built a Media Company — and the Reputation Crisis That Followed
By Ronn Torossian
Everything-PR - August 20, 2026
MKBHD, Marques Brownlee, built a tech review media empire. Learn about his company, his influence, and the reputation crisis from his Panels app.

If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.

All reports made with the help of Report Mule.

Read some of today's best PR and Comms industry news clips:

​The Lost Art of the Thank-You Note (Landis Communications - August 18, 2026)

AI Can't Tell You Which PR Firm to Trust (O'Dwyer's - August 17, 2026)

The workplace case for taking eye health seriously (Ragan Communications - August 17, 2026)

AI Recycled a Dead Promotion and Sent Customers to a Client's Doors (PRNEWS - August 17, 2026)

Trust isn't claimed, it's engineered—a lesson PR pros can borrow from product design (Agility PR Solutions - August 17, 2026)

Meet the 15 Rising Communications Leaders in PRSA-NY's 2026 Class (CommPRO - August 18, 2026)

Data Center PR: The Ever-Changing Impact (FischTank PR - August 17, 2026)

Is Anyone Outside Your Company Listening? (The Colab Brief - August 18, 2026)

Mastercard's Barkha Patel to Receive Outstanding Individual Achievement SABRE (PRovoke Media - August 17, 2026)

The Scoop: Disney, Epic Games collab on 'story that doesn't have to end when you leave the park' (PR Daily - August 17, 2026)

AI Will Transform PR — We're Just Doing It Badly So Far (The AI Journal - August 18, 2026)

How Americans Are Using and Questioning AI (Institute for Public Relations - August 18, 2026)

An Interview: Kimi Yoshino, The Washington Post (Meredith & The Media - August 17, 2026)

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Summary Section:

​The Lost Art of the Thank-You Note
By Makenzi Jordan Rodriguez
Landis Communications - August 18, 2026
Relationships are built through many small interactions over time. The next time a reporter interviews your client, send the thank-you.

AI Can't Tell You Which PR Firm to Trust
By Larry Smalheiser
O'Dwyer's - August 17, 2026
Finding a strategic communications agency has never been easier. Choosing the right one may be harder than ever.

The workplace case for taking eye health seriously
By Jonathan Ormsby
Ragan Communications - August 17, 2026
Workers who spend hours staring at their computer screens can wind up with burning, itching or watery eyes.

AI Recycled a Dead Promotion and Sent Customers to a Client's Doors
By Kristen Kauffman
PRNEWS - August 17, 2026
A restaurant ran a Teacher Appreciation and Nurses Week promotion in 2025 which included free food. In 2026, the client chose not to repeat it. AI did not get the memo.

Trust isn't claimed, it's engineered—a lesson PR pros can borrow from product design
By Desmond Thomas
Agility PR Solutions - August 17, 2026
In an era where skepticism toward brand messaging runs high, the professionals who win aren't the ones with the most confident copy — they're the ones who can show their audience a system, not just a statement.

Meet the 15 Rising Communications Leaders in PRSA-NY's 2026 Class
By Fay Shapiro
CommPRO - August 18, 2026
Meet the 15 rising communications leaders named to PRSA-NY's 15 Under 35 Class for 2026 and the fresh thinking, leadership and energy they're bringing to our industry.

Data Center PR: The Ever-Changing Impact
By Alexa Topolski and Julia Kindig
FischTank PR - August 17, 2026
With backlash from communities on data center construction to moratoriums being enacted upon in data center heavy area “goldmines,” Data Center PR can assist in effectively educating communities about the projects and help avoid controversies surrounding the rapidly expanding construction.

Is Anyone Outside Your Company Listening?
The Colab Brief - August 18, 2026
We've gotten very good at making sure an announcement is accurate, on-brand, legally sound, and approved. We're much less good at making sure it's interesting.

Mastercard's Barkha Patel to Receive Outstanding Individual Achievement SABRE
By Paul Holmes
PRovoke Media - August 17, 2026
In her role as head of communications for Mastercard, Barkha Patel oversees communications strategies for all the company's business units, as well as its DEI and ESG commitments.

The Scoop: Disney, Epic Games collab on 'story that doesn't have to end when you leave the park'
By Courtney Blackann
PR Daily - August 17, 2026
Disney, Epic Games collab on 'story that doesn't have to end when you leave the park'. Plus: Crocs brings mascot to life with new miniseries; skeptics wary of Meta's AI vision.

AI Will Transform PR — We're Just Doing It Badly So Far
The AI Journal - August 18, 2026
A good part of my week is spent opening documents that are, on the surface, perfectly respectable — fine structure, clean grammar. But the whole thing has that college-report sheen so beloved by AI and so often mistaken for competence. There's no pulse, no real point of view behind the words.

How Americans Are Using and Questioning AI
Institute for Public Relations - August 18, 2026
Pew Research Center examined how U.S. adults use and view AI, including chatbots, smart devices, AI search summaries, and the perceived impact of AI on society.

An Interview: Kimi Yoshino, The Washington Post
By Meredith Klein
Meredith & The Media - August 17, 2026
This week, I sat down with Kimi Yoshino, managing editor at The Washington Post.

If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.

All reports made with the help of Report Mule.

Read some of today's best PR and Comms industry news clips:

​A Kennywood Park Publicity Stunt Still Wows Local Enthusiasts, 45 Years to the Day and Date (The GA-Zette - August 16, 2026)

The 84% myth: Why the PR industry's AI numbers are wrong (PR Daily - August 17, 2026)

2026 PRNEWS Platinum Awards Finalists Announced (PRNEWS - August 17, 2026)

Structure Your Way to AI Citations (PRsay - August 17, 2026)

Good and Bad PR: Landing on Mars, Thames Water, Harry Potter fanatics & a total eclipse of the PR heart (PRmoment (UK) - August 13, 2026)

How PR Helps Brands Stay Credible As AI Reshapes Discovery (Forbes - August 17, 2026)

AI didn't make thought leadership generic—it exposed that it already was (Agility PR Solutions - August 14, 2026)

Bill Buff, CEO & Senior Partner, Stratacomm — A Capitol Communicator Profile (CommPRO - August 17, 2026)

PR Newswire's Jeff Hicks On Why Brands Must Shift From Searchable To Citable (PRovoke Media - August 14, 2026) [PODCAST]

Press Releases in the AI Era: How You Can Build Search Visibility and Brand Authority (EIN Presswire - August 17, 2026)

Thought Leadership on LinkedIn: Your 2026 B2B Playbook (Radka Group - August 13, 2026)

GEO forces new PR and marketing ownership debates (ContentGrip - August 14, 2026)

Know someone who might like this wrapup of the latest in the PR/Comms industry? Please forward it to them!

Summary Section:

​A Kennywood Park Publicity Stunt Still Wows Local Enthusiasts, 45 Years to the Day and Date
The GA-Zette - August 16, 2026
A few days ago, on August 14, 2026, Pittsburgh historic enthusiasts were likely reminiscing about a hot day of August 14, 1981, when a 3,000 pound Clark Bar was delivered to a waiting crowd of thousands at Kennywood Park in West Mifflin, PA.

The 84% myth: Why the PR industry's AI numbers are wrong
By David Clare, Director and Head of Fusion at Fire on the Hill
PR Daily - August 17, 2026
If we want brands to trust our guidance on AI visibility, the data behind it needs to meet the standard we set for everyone else.

2026 PRNEWS Platinum Awards Finalists Announced
By Jessica Dombrowski
PRNEWS - August 17, 2026
For nearly 30 years, the Platinum Awards have recognized the campaigns, agencies and in-house teams setting the standard for influence, reputation and results. This year's finalists were selected from a highly competitive field spanning every discipline in the profession, from media relations and brand strategy to public affairs, digital communications and experiential campaigns.

Structure Your Way to AI Citations
By John Elsasser
PRsay - August 17, 2026
If you want to get cited, give AI a map — clear headings and organized sections — so it can find exactly what it needs. Here are three ways to structure content AI will cite.

Good and Bad PR: Landing on Mars, Thames Water, Harry Potter fanatics & a total eclipse of the PR heart
By Andy Barr, Season One Communications
PRmoment (UK) - August 13, 2026
Despite the 476th heatwave of the year, I have kept my ear to the media-ground to find the best and worst of the PR world from the past seven days. Let's get about it.

How PR Helps Brands Stay Credible As AI Reshapes Discovery
By Amy Packard Berry
Forbes - August 17, 2026
​In an AI-centered marketing world, PR stops being reputation insurance and starts shaping the source material that machines pick up and eventually surface to your target audiences.

AI didn't make thought leadership generic—it exposed that it already was
By Linda Rosenblum
Agility PR Solutions - August 14, 2026
Thought leadership is entering a new era, where both journalists and public relations professionals are navigating the reality that AI has fundamentally changed how ideas are created and shared.

Bill Buff, CEO & Senior Partner, Stratacomm — A Capitol Communicator Profile
By Debra Silimeo
CommPRO - August 17, 2026
"You're either winning or you're learning." It's a motto Bill Buff has carried from Little League coaching experience to the C-suite as CEO of Stratacomm. And at the end of the day, he says the business of communication comes down to something very human: relationships.

PR Newswire's Jeff Hicks On Why Brands Must Shift From Searchable To Citable [PODCAST]
By Camillia Dass
PRovoke Media - August 14, 2026
Ahead of the PRovoke Media Asia-Pacific Summit in Singapore, PR Newswire chief product and technology officer Jeff Hicks speaks to us about how AI is reshaping brand discovery, why being searchable is no longer enough, and what communicators must do to become trusted sources that AI platforms choose to cite.

Press Releases in the AI Era: How You Can Build Search Visibility and Brand Authority
By Issac Morgan
EIN Presswire - August 17, 2026
Press releases have evolved from attracting only media and the public to helping brands get their content into AI systems.

Thought Leadership on LinkedIn: Your 2026 B2B Playbook
Radka Group - August 13, 2026
Master thought leadership on LinkedIn by sharing unique insights that solve your audience's challenges. Discover actionable tips for 2026.

GEO forces new PR and marketing ownership debates
By Lena Marlowe
ContentGrip - August 14, 2026
One strategic observation: When answers replace links, the “ranking” conversation becomes a credibility conversation.

If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.

All reports made with the help of Report Mule.