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Read some of today's best PR and Comms industry news clips:

PR Roundup: The Devil Wears Prada 2's Brand Blitz, Meta's Data Center Transparency Play and a Disinformation Wake-Up Call for Communicators (PRNEWS - April 30, 2026)

How Nike put its foot in it (Media First (UK) - April 28, 2026)

GEO is making earned media hot again. But the media is melting down. (PR Daily - May 1, 2026)

6th Annual IPR-Leger Disinformation in Society Report - Institute for Public Relations (Institute for Public Relations - April 1, 2026)

How uncertainty is reshaping the role of public relations (PRmoment (UK) - April 30, 2026)

United CEO shares logic behind failed merger; Disney reinforces AI use through manager messaging (Ragan Communications - May 1, 2026)

Perspective: Reputation Is An Organizational Design Decision, Not A Communications Problem (PRovoke Media - April 30, 2026)

Doing Good Is Good PR (HMA PR - April 30, 2026)

FIFA World Cup Sponsors Need Defensive PR Tactics (CommPRO - May 1, 2026)

PR-led revenue war room: roles, triggers, and a 30/60/90-day playbook (Axia Public Relations - May 1, 2026)

The PR team's playbook for pitching a tech upgrade to leadership (Agility PR Solutions - May 1, 2026)

Crisis comms in the AI era: Strategies for a new reality (Muck Rack - May 1, 2026)

Know a PR or comms professional who tracks the industry? This newsletter is for them. Share it!

Summary Section:

PR Roundup: The Devil Wears Prada 2's Brand Blitz, Meta's Data Center Transparency Play and a Disinformation Wake-Up Call for Communicators
By Nicole Schuman
PRNEWS - April 30, 2026
From The Devil Wears Prada 2’s curated brand blitz to Meta's attempt at community goodwill, and a new national study from IPR shows Americans want PR pros to step up on disinformation, and most don't think they are.

How Nike put its foot in it
By Adam Fisher
Media First (UK) - April 28, 2026
Nike has been feeling the heat with plenty of social and mainstream media criticism. What went wrong and how has it managed the backlash.

GEO is making earned media hot again. But the media is melting down.
By Allison Carter
PR Daily - May 1, 2026
Media relations continues to be a critically important way to communicate with audiences in a less salesy way that can boost the overall perception of a brand. There's just one problem. That media everyone wants a piece of? It's in shambles.

6th Annual IPR-Leger Disinformation in Society Report - Institute for Public Relations
Institute for Public Relations - April 1, 2026
Leger, a polling and marketing research firm, with offices across North America conducted this online survey Feb 25, 2026 to March 13, 2026, with a representative sample of 2,007 Americans over the age of 18 to explore the prevalence of disinformation in the U.S., the parties most responsible for sharing disinformation, the level of trust the American public has in different information sources, and whose job it is to combat disinformation.

How uncertainty is reshaping the role of public relations
By Simon Maule, CEO at Luther Pendragon
PRmoment (UK) - April 30, 2026
Uncertainty has long been treated as an episodic challenge in business: a shock to be managed, a crisis to be navigated, or a temporary disruption before a return to stability. But, in 2026, that framing no longer holds.

United CEO shares logic behind failed merger; Disney reinforces AI use through manager messaging
By Sean Devlin
Ragan Communications - May 1, 2026
United CEO shares logic behind failed merger; Disney reinforces AI use through manager messaging. Plus, Fidelity tells employees in Boston it's time for RTO.

Perspective: Reputation Is An Organizational Design Decision, Not A Communications Problem
By Nathaniel Sillin, Senior Director of Global Corporate Communications and Public Affairs at Gilead Sc
PRovoke Media - April 30, 2026
Nathaniel Sillin writes that reputation cannot be managed through communications alone.

Doing Good Is Good PR
By Justin Liggin
HMA PR - April 30, 2026
Giving back does more than impact communities, it shapes how your organization is seen and remembered. Justin Liggin shares real local examples of giving in action and how intentional community relations can strengthen your PR efforts, create meaningful stories and build long-term credibility.

FIFA World Cup Sponsors Need Defensive PR Tactics
By Arthur Solomon
CommPRO - May 1, 2026
Mega sporting events, especially international ones, have long attracted protests. The FIFA World Cup will almost certainly be a focal point, and brands sponsoring the competition may also face scrutiny.

PR-led revenue war room: roles, triggers, and a 30/60/90-day playbook
Axia Public Relations - May 1, 2026
When you treat PR as a revenue and growth discipline, it becomes a control tower for the entire go-to-market strategy. It gives the C-suite and senior marketing leadership a unified view of how awareness, consideration, and pipeline health move together and impact revenue performance.

The PR team's playbook for pitching a tech upgrade to leadership
By Deza Drone
Agility PR Solutions - May 1, 2026
You already know your tech stack is a problem. The harder question is: how do you convince leadership to actually spend money fixing it? Most PR teams fail at this step. Not because the case isn't strong, but because they pitch it wrong.

Crisis comms in the AI era: Strategies for a new reality
By Kristen Dunleavy
Muck Rack - May 1, 2026
Speed has always been critical in a crisis. But in the age of generative AI, the rules are changing—and the stakes are higher than ever.

If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.

All reports made with the help of Report Mule.

Read some of today's best PR and Comms industry news clips:

Why Communications Leaders Need to Be in the Room (CommPRO - April 29, 2026)

How Marriott turns one internal announcement into a full comms campaign (Ragan Communications - April 30, 2026)

WPP, Omnicom Have Something in Common (O'Dwyer's - April 29, 2026)

New IPR and Leger Study Finds Gaps in Trust and Rising Expectations Signal Urgent Role for PR and Companies (Institute for Public Relations - April 1, 2026)

Beyond the Playbook: Building True Crisis Readiness (PRsay - April 29, 2026)

Marketing Isn't Communications: Why Confusing Them Can Hurt Strategy (Forbes - April 29, 2026)

The hidden gap between PR wins and real business growth (Agility PR Solutions - April 29, 2026)

Smart PR budgeting choices marketing leaders regret delaying until too late (Axia Public Relations - April 30, 2026)

3 PR trends from the upcoming World Cup (PR Daily - April 29, 2026)

Influencer Marketing Isn't a Tactic Anymore — It's the Core of Modern PR (Everything-PR - April 29, 2026)

Nestlé CCO Lisa Gibby to Receive Outstanding Individual Achievement SABRE (PRovoke Media - April 29, 2026)

Sorry, but your $20M raise isn't turning heads (The Colab Brief - April 28, 2026)

Know a PR or comms professional who tracks the industry? This newsletter is for them. Share it!

Summary Section:

Why Communications Leaders Need to Be in the Room
By Fay Shapiro
CommPRO - April 29, 2026
As AI reshapes how content is created, distributed, and interpreted, and as organizations rethink how they define value, structure teams, and manage risk, the role of communications has expanded in ways that are both strategic and immediate.

How Marriott turns one internal announcement into a full comms campaign
By Sean Devlin
Ragan Communications - April 30, 2026
You hit the send button on the big internal announcement. After weeks of work, iteration and polish, it's finally live. But too often, once it's in your audience's hands, nothing happens.

WPP, Omnicom Have Something in Common
By Kevin McCauley
O'Dwyer's - April 29, 2026
Two ships passing in the night. Beleaguered WPP and a buoyant Omnicom have something in common. It's 6.7 percent. WPP reported a 6.7 percent drop in Q1 revenues to $3.1B, while Omnicom enjoyed a 6.7 percent gain in its "core" revenues to $5.6B.

New IPR and Leger Study Finds Gaps in Trust and Rising Expectations Signal Urgent Role for PR and Companies
Institute for Public Relations - April 1, 2026
A new report from the Institute for Public Relations (IPR) and Leger reveals that while concerns about disinformation have hit record levels, Americans are increasingly looking to companies, brands, and communicators to play a larger role in addressing it.

Beyond the Playbook: Building True Crisis Readiness
By John Elsasser
PRsay - April 29, 2026
How should communicators rethink preparedness in this more ongoing, high-pressure environment?

Marketing Isn't Communications: Why Confusing Them Can Hurt Strategy
By Meghan Tisinger, Managing Director and Global Head of Practices of Leidar
Forbes - April 29, 2026
Marketing and communications are fundamentally different disciplines, and confusing the two often leaves organizations with plenty of promotion but very little strategy.

The hidden gap between PR wins and real business growth
By Kamran Khan
Agility PR Solutions - April 29, 2026
What looked like a winning campaign begins exposing a deeper problem — one standard reports don't capture. This is the hidden gap between PR wins and real business outcomes.

Smart PR budgeting choices marketing leaders regret delaying until too late
Axia Public Relations - April 30, 2026
The biggest regrets we hear from CMOs are usually not about the campaigns they funded but the strategic PR decisions they kept pushing off.

3 PR trends from the upcoming World Cup
By Paul Hiebert
PR Daily - April 29, 2026
More than just a competition between athletes, the FIFA World Cup is one of the few remaining occasions where brands can reach mass audiences with a single message.

Influencer Marketing Isn't a Tactic Anymore — It's the Core of Modern PR
Everything-PR - April 29, 2026
Today, influencer marketing is not a subset of PR—it is one of its most powerful forms. In many industries, it has become the primary engine of visibility, credibility, and conversion.

Nestlé CCO Lisa Gibby to Receive Outstanding Individual Achievement SABRE
By Paul Holmes
PRovoke Media - April 29, 2026
As deputy executive vice president and chief communications officer at Nestlé, Lisa Gibby holds one of the most high-profile, high-stress jobs in the global public relations business, and the grace and calm with which she has managed the past three years are the reason she deserves recognition with one of our SABRE Awards for Outstanding Individual Achievement.

Sorry, but your $20M raise isn't turning heads
The Colab Brief - April 28, 2026
Raising money ≠ guaranteed coverage. The number isn't the story—the narrative is. And if you're still mass pitching, you're already behind.

If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.

All reports made with the help of Report Mule.

Read some of today's best PR and Comms industry news clips:

When Speaking Loudly Backfires: The Risks of Assertive Messaging - Institute for Public Relations (Institute for Public Relations - April 22, 2026)

Avoid These Three Mistakes When Reaching Out to Journalists (PRNEWS - April 28, 2026)

When CrowdStrike failed, this communicator eased the chaos at Providence Health (PR Daily - April 28, 2026)

Why Reddit and Wikipedia Now Drive More Brand Discovery Than Most Owned Media (5W Public Relations - April 29, 2026)

The 'Yes' That Built A Decade: Walking Away From Corporate PR At 30 (Forbes - April 29, 2026)

How storytelling still drives the most effective PR campaigns in 2026 (Agility PR Solutions - April 28, 2026)

What your company can learn from investigative reporters (Axia Public Relations - April 29, 2026)

Graydon Carter on Storytelling, Instinct, and the Last Golden Age of Magazines (CommPRO - April 29, 2026)

Inside the Newsroom: The Story Matters — and So Does Where You Send It (EIN Presswire - April 7, 2026)

How Mount Sinai handled internal comms during a nursing strike (Ragan Communications - April 29, 2026)

Davos Communications Summit: AI, trust and human judgment (Muck Rack - April 29, 2026)

OMC's 'Core Operations' Post 6.7% Q1 Growth (O'Dwyer's - April 28, 2026)

Know a PR or comms professional who tracks the industry? This newsletter is for them. Share it!

Summary Section:

When Speaking Loudly Backfires: The Risks of Assertive Messaging - Institute for Public Relations
By Adah Shippen
Institute for Public Relations - April 22, 2026
In today's digital media environment, people no longer just read or watch news. They also share it with friends, family, and followers. For public relations professionals, this means that a single news story can influence a company's reputation within hours.

Avoid These Three Mistakes When Reaching Out to Journalists
By Matt Petteruto
PRNEWS - April 28, 2026
Successful PR and communications professionals understand the challenges journalists face and adapt their media outreach accordingly. However, some PR and comms pros continue to make critical mistakes that ultimately lead journalists to permanently block or place them on the dreaded "do not respond" list.

When CrowdStrike failed, this communicator eased the chaos at Providence Health
By Courtney Blackann
PR Daily - April 28, 2026
Melissa Tizon, CCO at Providence Health & Services, received a phone call at 11 p.m. She ignored it the first time. "I thought it was a butt dial," she said. "But then (they) called again, so I knew that I should probably pick this up." On the other end was a member of her IT team, calling from a grounded plane as a global outage tied to CrowdStrike and Microsoft systems disruptions began to ripple across industries.

Why Reddit and Wikipedia Now Drive More Brand Discovery Than Most Owned Media
5W Public Relations - April 29, 2026
AI answers rely on a few key platforms. Wikipedia, Reddit, and LinkedIn dominate citations—brands must adapt.

The 'Yes' That Built A Decade: Walking Away From Corporate PR At 30
By Rachel Gerber Kule, Founder, Managing Partner, Pursuit PR
Forbes - April 29, 2026
In October of 2017, I officially announced Pursuit's market position with a video, something I considered a bold move at the time. At 30, I made the conscious decision to walk away from the corporate PR world entirely—without a single active contract.

How storytelling still drives the most effective PR campaigns in 2026
By Ethan Rome
Agility PR Solutions - April 28, 2026
Public relations has evolved fast over the past decade. New tools, faster distribution channels, and AI-assisted workflows have changed how messages are created and shared. Yet one thing has stayed remarkably consistent. The campaigns that actually land, resonate, and get remembered are still built on strong storytelling.

What your company can learn from investigative reporters
By Lindsey Chastain
Axia Public Relations - April 29, 2026
Understanding how investigative journalists work can help your company spot risks, evaluate media opportunities more effectively, and anticipate questions that may catch your expert off guard.

Graydon Carter on Storytelling, Instinct, and the Last Golden Age of Magazines
CommPRO - April 29, 2026
In a candid That Said conversation, Graydon Carter shares what today's communicators can learn from building influence through storytelling, instinct, and a clear editorial point of view.

Inside the Newsroom: The Story Matters — and So Does Where You Send It
By Issac Morgan
EIN Presswire - April 7, 2026
You and your PR team may think the story you're pitching is a no‑brainer for grabbing a journalist's attention, and often it is. But in today's fast‑moving PR industry and crowded media landscape, you still have to make the case in a way that shows it's truly newsworthy and aimed at the right outlet.

How Mount Sinai handled internal comms during a nursing strike
By Sean Devlin
Ragan Communications - April 29, 2026
When thousands of nurses walked off the job across New York City, Mount Sinai Health System had to quickly adjust how it delivered care to its patients and how it communicated strike-related changes to employees across the system.

Davos Communications Summit: AI, trust and human judgment
By Iskren Lilov
Muck Rack - April 29, 2026
Discover key insights from Davos Communications Summit 2026 on trust, AI and human judgment, and how communicators are adapting.

OMC's 'Core Operations' Post 6.7% Q1 Growth
By Kevin McCauley and Jon Gingerich
O'Dwyer's - April 28, 2026
Omnicom CEO John Wren reports Q1 revenues from "core operations" rose 6.7 percent to $5.6M, driven in part by a 3.9 percent boost in organic growth. The company defines core operations as excluding businesses that have been sold or are up for sale.

If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.

All reports made with the help of Report Mule.

Read some of today's best PR and Comms industry news clips:

The Scoop: The cheap all-you-can-eat AI buffet may be coming to an end (PR Daily - April 27, 2026)

Read you later: Data study shows delay between gated content download and consumption (Sword and the Script - April 28, 2026)

Forget AI. 'Deck Talk' is the Greatest Enemy of Thought Leadership (PRNEWS - April 27, 2026)

S&T Live Recap: What's Your Career Plan, and How Do You Measure Its Progress? (PRsay - April 27, 2026) [VIDEO]

The Four Signals: How to Engineer a Brand to Be Cited Inside AI Answers (5W Public Relations - April 28, 2026)

Inside Lena Dunham's Substack press tour (On Substack - April 23, 2026)

Why niche B2C brands are PR's most underserved clients—and how to fix that (Agility PR Solutions - April 28, 2026)

Stop asking for pitches | On Top of PR (Axia Public Relations - April 28, 2026) [PODCAST]

AI Is Reshaping Investor Relations Expectations in Real Time (CommPRO - April 28, 2026)

It Wasn't Pretty (Culpwrit - April 25, 2026)

Inside the Newsroom: Give Reporters What They Need to Do Their Jobs (EIN Presswire - April 21, 2026)

No…This – April 2026 (FINN Partners - April 27, 2026)

Know a PR or comms professional who tracks the industry? This newsletter is for them. Share it!

Summary Section:

The Scoop: The cheap all-you-can-eat AI buffet may be coming to an end
By Allison Carter
PR Daily - April 27, 2026
The cheap all-you-can-eat AI buffet may be coming to an end. Plus: Misinformation swirls around White House Correspondents' dinner shooting; Adidas makes hay of marathon record smash.

Read you later: Data study shows delay between gated content download and consumption
By Frank Strong, MA, MBA
Sword and the Script - April 28, 2026
Marketing faces a lot of pressure to demonstrate results. Accordingly, the benefit of gating content is the production of a signal to measure. As a result, marketing philosophies about gated content often split into two camps: gate everything or gate nothing.

Forget AI. 'Deck Talk' is the Greatest Enemy of Thought Leadership
By Kiri Jewell
PRNEWS - April 27, 2026
The more that thought leadership becomes solely a tool of self-promotion, the less vital it becomes.

S&T Live Recap: What's Your Career Plan, and How Do You Measure Its Progress? [VIDEO]
PRsay - April 27, 2026
When Cheryl Procter-Rogers, APR, Fellow PRSA, asks professional communicators about their career plans, she too often hears, “I don’t have one.”

The Four Signals: How to Engineer a Brand to Be Cited Inside AI Answers
By Mark
5W Public Relations - April 28, 2026
Learn the four signals AI uses to decide which brands get cited in ChatGPT, Google AI, and Perplexity answers.

Inside Lena Dunham's Substack press tour
By Arielle Swedback
On Substack - April 23, 2026
Lena Dunham and her social strategist on coming back online, her new memoir Famesick, and embarking on a Substack book tour.

Why niche B2C brands are PR's most underserved clients—and how to fix that
By Sofiko Saltkhutsishvili
Agility PR Solutions - April 28, 2026
Most niche B2C businesses never unlock the full power of earned media. Here’s how PR professionals can build trust-first strategies that compound over time — and why this segment is the industry’s biggest untapped opportunity.

Stop asking for pitches | On Top of PR [PODCAST]
Axia Public Relations - April 28, 2026
In this episode, Brand Revolt's Camden Bernatz joins host Jason Mudd to discuss why traditional agency pitches often fail, how clients can build better partnerships, and why diagnosis must come before solutions.

AI Is Reshaping Investor Relations Expectations in Real Time
CommPRO - April 28, 2026
As AI accelerates the pace of corporate communication, Investor Relations is being redefined by new expectations around real-time insight, data integrity, and trust.

It Wasn't Pretty
By Abby Lovett
Culpwrit - April 25, 2026
I know many Culpwrit readers are in the early stages of their careers, so I want to start this guest post with a story about how I got my start.

Inside the Newsroom: Give Reporters What They Need to Do Their Jobs
By Issac Morgan
EIN Presswire - April 21, 2026
John Pacenti, an Emmy‑winning investigative journalist who has covered South Florida for more than three decades, said the relationship between a PR representative and a reporter works best when both sides understand what the reporter needs: facts and access.

No…This – April 2026
By Daniel Odonnell
FINN Partners - April 27, 2026
Get the latest in marcom shifts: AI 'slop' vs. human judgment, TikTok's search lead, media transparency, and new viral strategies for Instagram & LinkedIn.

If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.

All reports made with the help of Report Mule.

Read some of today's best PR and Comms industry news clips:

My op-ed was flagged as AI. It wasn't. (PR Daily - April 27, 2026)

World Cup PR Is Tough. Look Beyond Sports Writers (CommPRO - April 27, 2026)

Stunt Watch: A Lego World Cup, Paternity leave and Heinz's Mr 57 (PRmoment (UK) - April 23, 2026)

AI For Agency Work: When To Use It, And When Not To (Forbes - April 27, 2026)

Why your media training isn't sticking: PR teams need microlearning, not one-off prep sessions (Agility PR Solutions - April 27, 2026)

What is the public relations code of ethics? (Axia Public Relations - April 25, 2026)

2026 Customer Engagement: Marketing Was Built for a Different Customer (Iterable - April 23, 2026)

Heard on the Streets: Inside the Ethics of AI in PR with David Olajide of Curzon PR (EIN Presswire - April 15, 2026) [PODCAST]

PRovoke Media Names the Best Agencies in the Middle East and Africa (PRovoke Media - April 26, 2026)

Why you want more disagreement in the workplace (Ragan Communications - April 27, 2026)

Crisis management: a guide for comms teams (Muck Rack - April 27, 2026)

Five Things That AI Will Change and Five Things It Won't Change in the Comms Industry (O'Dwyer's - April 24, 2026)

What Is Thought Leadership? The PR Professional's Complete Guide (Everything-PR - April 26, 2026)

Know a PR or comms professional who tracks the industry? This newsletter is for them. Share it!

Summary Section:

My op-ed was flagged as AI. It wasn't.
By Jennifer Farr, Senior Account Director, PR at Earnscliffe
PR Daily - April 27, 2026
The editor explained the piece had been flagged by an AI detection tool and couldn't be considered for publishing. The problem is, it wasn't written with AI.

World Cup PR Is Tough. Look Beyond Sports Writers
By Arthur Solomon
CommPRO - April 27, 2026
As brands gear up for the World Cup, this piece explores a smarter approach to earned media by looking beyond traditional sports coverage to reach broader, more receptive audiences.

Stunt Watch: A Lego World Cup, Paternity leave and Heinz's Mr 57
By Kim Allain, Creative Director at Pitch Marketing Group
PRmoment (UK) - April 23, 2026
It's been a minute since I've dropped a proper Stunt Watch… and honestly, rude of culture to keep moving at pace without me. But, I'm back – and there's a clear theme this week: brands that understand the assignment versus brands that are this close but not quite sticking the landing.

AI For Agency Work: When To Use It, And When Not To
By Kelly Samuel
Forbes - April 27, 2026
​As an agency owner who actively uses AI, I've found tons of ways to use it to improve my workflows.

Why your media training isn't sticking: PR teams need microlearning, not one-off prep sessions
By Elsie Oliver
Agility PR Solutions - April 27, 2026
A lot of media training feels productive in the room and disappointing everywhere else.

What is the public relations code of ethics?
By Marjorie Comer
Axia Public Relations - April 25, 2026
Discover the code of ethics that guides public relations practitioners in this blog post from an expert PR firm.

2026 Customer Engagement: Marketing Was Built for a Different Customer
By Manasi.Patel
Iterable - April 23, 2026
Consumers are becoming more strategic and marketing is falling behind. Explore the data behind the gap and what teams must do differently.

Heard on the Streets: Inside the Ethics of AI in PR with David Olajide of Curzon PR [PODCAST]
By Issac Morgan
EIN Presswire - April 15, 2026
Many people in public relations are embracing artificial intelligence in their work, from using ChatGPT to draft client content and press releases to managing social media and emails. But there's a caveat, says David Olajide, senior marketing manager at Curzon PR. The Nigerian native supports AI use in the communications industry but stresses the importance of using it ethically.

PRovoke Media Names the Best Agencies in the Middle East and Africa
PRovoke Media - April 26, 2026
Three of the 15 Middle East agencies and two of the 11 African firms will be named as Agencies of the Year at our 2026 EMEA SABRE Awards dinner.

Why you want more disagreement in the workplace
By Sean Devlin
Ragan Communications - April 27, 2026
A big part of an internal communicator's job is embracing and encouraging two-way dialogue. But what's not talked about as much is how to handle disagreements.

Crisis management: a guide for comms teams
By Iskren Lilov, Global Marketing Manager, Muck Rack
Muck Rack - April 27, 2026
Effective crisis management isn't just about reacting quickly. It's about having the right systems in place to monitor conversations, understand sentiment, and make informed decisions in real time. Here's how media intelligence strengthens every phase of crisis response.

Five Things That AI Will Change and Five Things It Won't Change in the Comms Industry
By RJ Bardsley, Partner and Co-CEO of Wireside Communications
O'Dwyer's - April 24, 2026
AI will change most industries, but given the uniquely human nature of comms, it will affect our field a little differently than others.

What Is Thought Leadership? The PR Professional's Complete Guide
Everything-PR - April 26, 2026
Thought leadership is one of the most overused phrases in communications — and one of the most underachieved strategies. This guide defines what genuine thought leadership is, what separates it from content marketing dressed up in the name, and how to build it in a way that creates real business value.

If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.

All reports made with the help of Report Mule.

Daily PR Brief is free. If you find our curation valuable, please consider working with the team that puts it together.

ITK Information Services - our team of analysts who create custom-curated daily media briefings for organizations of all sizes. Contact christophe@itkinfo.com for more details.

Report Mule - the software we use to automatically turn links into ready-to-deliver reports. Accounts start at $30/mo.

Media List Pro - carefully researched media lists to make sure your next pitch goes to the right journalist and the right publication. $50/hr.

Read some of today's best PR and Comms industry news clips:

PR Roundup: Benefits on the Chopping Block, Apple's New Era and Health Information Overload (PRNEWS - April 23, 2026)

What is Shaping the Public Relations Industry in 2026? (Institute for Public Relations - April 21, 2026)

Good and Bad PR: Apple's new CEO, McDonald's draws a line and Blue Peter badge for the King (PRmoment (UK) - April 23, 2026)

Audit hidden PR spend: Quantify risk of cutting analyst relations, retainers, and visibility (Axia Public Relations - April 24, 2026)

Karla Ray turned an 'unprompted job loss' into a media coaching powerhouse (EIN Presswire - April 23, 2026)

How smarter sports sponsorships power year-round PR (Agility PR Solutions - April 24, 2026)

The Neo PR Perspective: What's Reshaping Modern PR and Communications, and How? (Neo PR - April 23, 2026)

How HR Tech PR Innovates the Workplace (FischTank PR - April 24, 2026)

The Scoop: Nike, Meta and Microsoft detail top priorities as they slash jobs, offer early retirement (PR Daily - April 24, 2026)

Headliners: Spectrum Science's Lisa Talbot (PRovoke Media - April 24, 2026)

Vibe coding for PR: Best practices and ideas (Muck Rack - April 24, 2026)

Share this newsletter with the PR teams, agencies, or comms pros you work with!

Summary Section:

PR Roundup: Benefits on the Chopping Block, Apple's New Era and Health Information Overload
By Nicole Schuman
PRNEWS - April 23, 2026
PR Roundup examines the reputational risks of rolling back employee benefits at Zoom and Deloitte, Tim Cook's departure from Apple after 15 years and what Edelman's latest Trust Barometer reveals about the state of health information.

What is Shaping the Public Relations Industry in 2026?
Institute for Public Relations - April 21, 2026
Meltwater and We. Communications examined how PR and communications teams are operating in a high-demand environment, balancing growing expectations with evolving tools and internal challenges.

Good and Bad PR: Apple's new CEO, McDonald's draws a line and Blue Peter badge for the King
By Andy Barr, Season One Communications
PRmoment (UK) - April 23, 2026
Did this week herald the start of our summer heatwave? How is that for a classic British small talk intro... Enough of that, let's look at the media hits and misses from the last seven days.

Audit hidden PR spend: Quantify risk of cutting analyst relations, retainers, and visibility
Axia Public Relations - April 24, 2026
When you treat PR as a strategic function instead of scattered line items, you can audit hidden dependencies, measure downside risk, and move spend into programs that support clear KPIs and revenue growth.

Karla Ray turned an 'unprompted job loss' into a media coaching powerhouse
By Issac Morgan
EIN Presswire - April 23, 2026
Some people learn to speak on camera. Karla Ray lived it. Her firm, Unprompted Strategies, which she doesn't label as strictly public relations, gives clients an edge by focusing on a part of communications many overlook: telling stories both on‑camera and off.

How smarter sports sponsorships power year-round PR
By Ombir Sharma
Agility PR Solutions - April 24, 2026
Today’s Sports sponsorships are no longer just logo placement and a handful of hospitality tickets. For modern PR and communications teams, the real value lies in turning these partnerships into engines for continuous storytelling rather than relying on a single high-profile moment.

The Neo PR Perspective: What's Reshaping Modern PR and Communications, and How?
By Amelia Hemmings
Neo PR - April 23, 2026
Discover how AI, audience expectations and search are reshaping modern PR, and why a clear, strategic approach is essential to turn visibility into meaningful impact.

How HR Tech PR Innovates the Workplace
By Abby Collins and Candace Guthrie
FischTank PR - April 24, 2026
Whether it’s how technology is being used in HR, how it’s innovating HR or how AI is being used in this field, effective PR ensures that innovation is communicated clearly, fostering transparency, adoption, and stronger workplace relationships.

The Scoop: Nike, Meta and Microsoft detail top priorities as they slash jobs, offer early retirement
By Courtney Blackann
PR Daily - April 24, 2026
Nike, Meta and Microsoft detail top priorities as they slash jobs, offer early retirement. Plus: Quince is under fire for copyright infringement in social ads; Microsoft explains new direction for Xbox.

Headliners: Spectrum Science's Lisa Talbot
By Diana Marszalek
PRovoke Media - April 24, 2026
In this week's conversation with a PR leader who has recently hit the PRovoke Media headlines, we speak to Lisa Talbot, who joined Spectrum Science to lead the firm's PR and communications business.

Vibe coding for PR: Best practices and ideas
By Kristen Dunleavy
Muck Rack - April 24, 2026
Learn vibe coding for PR to build tools, automate media outreach and improve pr analytics workflows with Generative Engine Optimization (GEO).

If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.

All reports made with the help of Report Mule.

Read some of today's best PR and Comms industry news clips:

What communicators can learn from Apple's CEO transition announcement (PR Daily - April 23, 2026)

The Masters: A Case Study In Brand Discipline, Loyalty And Fan Engagement (Forbes - April 23, 2026)

Starbucks Sent Real Assistants to 'The Devil Wears Prada 2' Premiere—in Costume (Inc. Magazine - April 22, 2026)

Silent CEOs are leaving money on the table (Axios - April 23, 2026)

What Will it Take for Communications Leaders to Succeed by 2030? (Institute for Public Relations - April 21, 2026)

The Finish Line Illusion: Why Market Leaders Lose When They Think They're Winning (Spin Sucks - April 23, 2026)

Why Your Brand's Social Presence Is a PR Asset in the AI Era (Cision Media Research - April 20, 2026)

Healthcare PR Firms Suffer 1.6% Decline in '25 (O'Dwyer's - April 22, 2026)

Why journalists prefer data-backed stories in the age of information overload (Agility PR Solutions - April 21, 2026)

Revenue leaders underestimate PR's impact on web and media (Axia Public Relations - April 23, 2026)

Content Authentication Gathering Momentum in Communications and Media (CommPRO - April 23, 2026)

Share this newsletter with the PR teams, agencies, or comms pros you work with!

Summary Section:

What communicators can learn from Apple's CEO transition announcement
By Allison Carter
PR Daily - April 23, 2026
The announcement that long-time Apple CEO Tim Cook would step aside wasn't a shock, exactly. But the exact timing was a well-kept secret until the company posted a press release Tuesday announcing Cook would step back into the role of executive chairman in September, while John Ternus, senior vice president of hardware engineering and heir apparent, would take over the top spot.

The Masters: A Case Study In Brand Discipline, Loyalty And Fan Engagement
By Julio Cesar Gomez, Sr. Director of Brand Marketing at JPBranding Group
Forbes - April 23, 2026
While most global sporting events chase scale through more content, more sponsors and more digital noise, Augusta National has built something far more valuable: a brand rooted in discipline, scarcity and intentional experience design.

Starbucks Sent Real Assistants to 'The Devil Wears Prada 2' Premiere—in Costume
By Annabel Burba
Inc. Magazine - April 22, 2026
On Monday, Starbucks sent three assistants and one intern to attend the New York City premiere of The Devil Wears Prada 2 decked out in green cupholder costumes. The marketing stunt sparked praise, jokes, and backlash online.

Silent CEOs are leaving money on the table
By Eleanor Hawkins
Axios - April 23, 2026
Fortune 500 companies with CEOs who communicate consistently and effectively average 2-3x the returns of their peers.

What Will it Take for Communications Leaders to Succeed by 2030?
By Adah Shippen
Institute for Public Relations - April 21, 2026
Zeno Group examined how communications will evolve through 2030 as AI and shifting skill demands reshape leadership success.

The Finish Line Illusion: Why Market Leaders Lose When They Think They're Winning
By Julie Murphy
Spin Sucks - April 23, 2026
The LA Marathon teaches a valuable lesson: an early lead doesn’t guarantee a win. Julie Murphy explores how the finish line illusion applies to communications.

Why Your Brand's Social Presence Is a PR Asset in the AI Era
By Simon Reynolds
Cision Media Research - April 20, 2026
Public relations teams have long relied on social media to distribute messages, tap into community discussion, and manage reputation for brands. Now, there's an important new aspect of social to consider thanks to AI.

Healthcare PR Firms Suffer 1.6% Decline in '25
By Kevin McCauley
O'Dwyer's - April 22, 2026
Economic uncertainty, rising costs and a challenging political environment hit the healthcare PR sector hard in 2025 as the top 50 firms combined for a 1.6 percent decline in fee income to $757,393,014, according to O'Dwyer's ranking of healthcare public relations firms for 2026.

Why journalists prefer data-backed stories in the age of information overload
By Lucy-Jayne Love
Agility PR Solutions - April 21, 2026
Data-driven insights let journalists confirm claims, enhance narratives, and deliver information that feels authoritative and trustworthy. As a result, data-backed storytelling in modern journalism has become a critical factor in determining which pitches gain media attention and which are ignored.

Revenue leaders underestimate PR's impact on web and media
Axia Public Relations - April 23, 2026
Many revenue leaders miss how PR influences web media performance, shaping credibility, search visibility, and pipeline through strategic coverage.

Content Authentication Gathering Momentum in Communications and Media
By Simon Erskine Locke
CommPRO - April 23, 2026
As global convenings from The Page Society to The New York Times and the International Press Telecommunications Council signal a clear shift, content authentication is rapidly emerging as a critical foundation for trust, ethics, and accountability in communications and media.

If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.

All reports made with the help of Report Mule.

Read some of today's best PR and Comms industry news clips:

Earth Day and the New Standard for Sustainability Communication (CommPRO - April 22, 2026)

The key to leadership buy-in: Talk about comms as an investment (Ragan Communications - April 22, 2026)

When Does Corporate News Go Viral? (Institute for Public Relations - April 21, 2026)

Burson's potential sale isn't about the future of PR — it's about WPP's (PRmoment (UK) - April 15, 2026) [PODCAST]

Journalists don't want AI-generated commentary (and what to give them instead) (Axia Public Relations - April 22, 2026)

Why earned media is the new AI SEO—and what that means for PR teams in 2026 (Agility PR Solutions - April 22, 2026)

Inside the Newsroom: Give Reporters What They Need to Do Their Jobs (EIN Presswire - April 21, 2026)

10 SXSW 2026 Takeaways Every Brand Leader Needs to Know Right Now (GroundFloor Media - April 21, 2026)

The Scoop: Nike admits misstep, replaces running ad after Boston Marathon backlash (PR Daily - April 22, 2026)

PRovoke Media Names 20 Firms as Best Agencies to Work For in North America (PRovoke Media - April 22, 2026)

Words and phrases that are harming your media interviews (Media First (UK) - April 21, 2026)

Five Questions With Janice Kapner: Why Agility, Honesty and Alignment Are the Cornerstones of Modern Communications (PRNEWS - April 21, 2026) [VIDEO]

Share this newsletter with the PR teams, agencies, or comms pros you work with!

Summary Section:

Earth Day and the New Standard for Sustainability Communication
By Fay Shapiro
CommPRO - April 22, 2026
As sustainability moves from messaging to measurable impact, communicators are redefining how brands build trust, credibility and relevance in a far more scrutinized Earth Day landscape.

The key to leadership buy-in: Talk about comms as an investment
By Sean Devlin
Ragan Communications - April 22, 2026
During a preconference workshop at Ragan's Employee Communications and Culture Conference in Boston this week, Mari Considine, chief brand and marketing officer at Acenda Integrated Health, shared how internal communicators can learn the ins and outs of business functions and then translate them into digestible messaging.

When Does Corporate News Go Viral?
By Chang-Won Choi, Ph.D.
Institute for Public Relations - April 21, 2026
Scholarship has long been divided on what actually makes corporate news go viral. While some research suggests that people are more likely to share positive news, other studies find that negative news spreads faster. We conducted a two-part research project that looked beyond the simple "good vs. bad" news binary.

Burson's potential sale isn't about the future of PR — it's about WPP's [PODCAST]
By Ben Smith
PRmoment (UK) - April 15, 2026
Welcome to the PRmoment podcast and on the show today we’re chatting to Jim Donaldson about the news that WPP might sell Burson.

Journalists don't want AI-generated commentary (and what to give them instead)
By Lindsey Chastain
Axia Public Relations - April 22, 2026
See why journalists want real commentary from industry professionals instead of AI-generated content when they ask for their comments.

Why earned media is the new AI SEO—and what that means for PR teams in 2026
By Tanny Nguyen
Agility PR Solutions - April 22, 2026
ChatGPT, Gemini, Perplexity, and Claude have become the first stop for millions of buyers and decision-makers. And here's what makes this a pivotal moment for public relations: these AI platforms aren't rewarding whoever optimized hardest. They're rewarding whoever earned the most trust.

Inside the Newsroom: Give Reporters What They Need to Do Their Jobs
By Issac Morgan
EIN Presswire - April 21, 2026
John Pacenti, an Emmy‑winning investigative journalist who has covered South Florida for more than three decades, said the relationship between a PR representative and a reporter works best when both sides understand what the reporter needs: facts and access. That expectation starts with the press release.

10 SXSW 2026 Takeaways Every Brand Leader Needs to Know Right Now
GroundFloor Media - April 21, 2026
Artificial intelligence didn’t just dominate SXSW 2026; it reframed nearly every conversation about marketing, search, content and trust.

The Scoop: Nike admits misstep, replaces running ad after Boston Marathon backlash
By Courtney Blackann
PR Daily - April 22, 2026
Nike admits misstep, replaces running ad after Boston Marathon backlash. Plus: Incoming Apple CEO leans on connection to Steve Jobs; Trump tells companies they'll be 'remembered' for not taking tariff refunds.

PRovoke Media Names 20 Firms as Best Agencies to Work For in North America
PRovoke Media - April 22, 2026
Twenty North American firms of all sizes and specialties have been named as PRovoke Media's Best Agencies to Work For in North America for 2026, based on a survey of agency employees that generated almost 2,000 responses.

Words and phrases that are harming your media interviews
By Adam Fisher
Media First (UK) - April 21, 2026
Think you know the words and phrases to avoid in media interviews? Here are some new ones that are creeping in and should be avoided.

Five Questions With Janice Kapner: Why Agility, Honesty and Alignment Are the Cornerstones of Modern Communications [VIDEO]
By Nicole Schuman
PRNEWS - April 21, 2026
Our guest is Janice Kapner, CEO and Founder of Kapner Perspectives Group. Drawing on years of experience, including her former role as Chief Communications and Corporate Responsibility Officer at T-Mobile, Kapner discusses how to build trust and navigate change in today's fast-paced environment.

If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.

All reports made with the help of Report Mule.

Read some of today's best PR and Comms industry news clips:

Why the Most Viral Brand Posts All Have 1 Thing in Common (It's Not the Algorithm) (Inc. - April 21, 2026)

The Scoop: When to call in the CEO (PR Daily - April 20, 2026)

PRNEWS Unveils the 2026 Top Women in PR & Communications (PRNEWS - April 21, 2026)

Visibility Engineering is the New Playbook for Earned Media (Spin Sucks - April 21, 2026)

An Open Letter to CMOs on PR RFPs (Ishmael's Corner - The Hoffman Agency - April 21, 2026)

How to make AI-assisted writing that appeals to human readers (Ragan Communications - April 21, 2026)

Top 5 ways PR teams can protect brand reputation (Agility PR Solutions - April 20, 2026)

How top brands influence behavior with psychology | On Top of PR (Axia Public Relations - April 21, 2026) [PODCAST]

What's Changing in PR Right Now — Insights from Heddy DeMaria (CommPRO - April 21, 2026)

Web Layouts and Content Strategies That Keep People Reading (EIN Presswire - April 20, 2026)

Your Buyers Are Using AI to Pick Vendors. LinkedIn Is Where It Gets Its Answers. (PR@ctical - April 20, 2026)

Should media relations follow-up on PR pitches? Here's what the data says (Sword and the Script - April 21, 2026)

Share this newsletter with the PR teams, agencies, or comms pros you work with!

Summary Section:

Why the Most Viral Brand Posts All Have 1 Thing in Common (It's Not the Algorithm)
By Annabel Burba
Inc. - April 21, 2026
What makes a social media post go viral? Founders and social teams can learn a lesson from these viral posts.

The Scoop: When to call in the CEO
By Allison Carter
PR Daily - April 20, 2026
When we see CEOs appear heavily in commercials, media and social media. Plus: An employee's LEGO brainchild makes international waves; the question of gas prices.

PRNEWS Unveils the 2026 Top Women in PR & Communications
By Jessica Dombrowski
PRNEWS - April 21, 2026
This year's honorees represent a dynamic cross-section of talent spanning agencies, brands, nonprofits and independent consultancies.

Visibility Engineering is the New Playbook for Earned Media
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - April 21, 2026
Visibility engineering turns earned and owned media into compounding credibility so your expertise is clear, trusted, and surfaced again and again.

An Open Letter to CMOs on PR RFPs
By Lou Hoffman
Ishmael's Corner - The Hoffman Agency - April 21, 2026
Dear CMOs, Let me help with the basics, since I know this PR thing might be kind of new to you.

How to make AI-assisted writing that appeals to human readers
By Paul Hiebert
Ragan Communications - April 21, 2026
Including specific prompts you can use today.

Top 5 ways PR teams can protect brand reputation
By Catherine Schwartz
Agility PR Solutions - April 20, 2026
Reputation has become the foundation that supports trust and loyalty. Here are five ways PR teams can protect brand reputation.

How top brands influence behavior with psychology | On Top of PR [PODCAST]
Axia Public Relations - April 21, 2026
n this episode, Richard Shotton, founder of Astroten joins host Jason Mudd to discuss the behavioral science behind some of the world's most successful brands and how to apply those principles in marketing and PR.

What's Changing in PR Right Now — Insights from Heddy DeMaria
By Fay Shapiro
CommPRO - April 21, 2026
CommPRO spoke with Heddy DeMaria, Chief Insights and Strategy Officer at HUNTER, to unpack the real shifts redefining how public relations is practiced, measured and valued right now.

Web Layouts and Content Strategies That Keep People Reading
By Evan Kropp, Ph.D.
EIN Presswire - April 20, 2026
A page has to create momentum. It needs a clear path, visible priorities, and content that feels easy to move through.

Your Buyers Are Using AI to Pick Vendors. LinkedIn Is Where It Gets Its Answers.
By Sarah Evans
PR@ctical - April 20, 2026
SEMrush found LinkedIn is one of the top-cited sources across ChatGPT, Google AI Mode, and Perplexity. ChatGPT just became an ad platform and Anthropic wiped 7% off Figma's stock in an afternoon.

Should media relations follow-up on PR pitches? Here's what the data says
By Frank Strong, MA, MBA
Sword and the Script - April 21, 2026
Surveys of reporters consistently show that a majority say one follow-up, a few days later, is okay, but being too aggressive will get you blacklisted.

If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.

All reports made with the help of Report Mule.

Read some of today's best PR and Comms industry news clips:

Beyond the laugh: National humor month and the power of curious teams (Agility PR Solutions - April 20, 2026)

ITNTW: THE 2026 BELIEBER MASTERCLASS (InsideOut Public Relations - April 20, 2026)

How AI Is Changing How Health Stories Are Found (O'Dwyer's - April 20, 2026) [VIDEO]

The Scoop: Live Nation vows to keep fighting after antitrust ruling (PR Daily - April 17, 2026)

3 steps to build a message framework to navigate any complex change (Ragan Communications - April 20, 2026)

We Analyzed the SaaS Content Marketing Landscape. The Results Are Uncomfortable. (5W Public Relations Firm - April 19, 2026)

Soft Skills Are Back … And May Be Here To Stay! (Forbes - April 20, 2026)

Good and Bad PR: A bad week for Lidl, Club Tropicana and Ticketmaster (PRmoment (UK) - April 16, 2026)

Shareholder Activism Moves to a Year Round Reality as Campaigns Grow More Strategic and Relentless (CommPRO - April 20, 2026)

Culture Watch: The Romans' Lucy Hart on Pinterest and "Touching Grass" (PRovoke Media - April 17, 2026)

From SEO To AI Visibility: Why Communication Strategy Matters More Than Ever (Forbes - April 20, 2026)

Friday Media Lunch Series With Fortune x PR Newswire (Meredith & The Media - April 20, 2026)

Share this newsletter with the PR teams, agencies, or comms pros you work with — they’ll get value fast!

Summary Section:

​Beyond the laugh: National humor month and the power of curious teams
By Peppercomm's Laughing Matters Council
Agility PR Solutions - April 20, 2026
April marks National Humor Month, an annual reminder that laughter is not just a release valve but more importantly, a bridge.

ITNTW: THE 2026 BELIEBER MASTERCLASS
InsideOut Public Relations - April 20, 2026
Over the last two weekends, the global icon turned the California desert into a collaborative PR playground, proving that the most powerful move isn't just taking the stage, but, more importantly, knowing how to take full control of the narrative.

How AI Is Changing How Health Stories Are Found [VIDEO]
By Josh Moed
O'Dwyer's - April 20, 2026
In a recent conversation about the evolving media landscape, Doug Simon, CEO of D S Simon Media, spoke with Campbell O'Connor, Group Director, Media & Engagement at Real Chemistry, about how AI is influencing media relations and healthcare communications.

The Scoop: Live Nation vows to keep fighting after antitrust ruling
By Paul Hiebert
PR Daily - April 17, 2026
Live Nation vows to keep fighting after antitrust ruling, Plus: Drive-through chatbots arrive at Dairy Queen; Yale blames itself for the growing mistrust in higher education.

3 steps to build a message framework to navigate any complex change
By Sean Devlin
Ragan Communications - April 20, 2026
When major changes happen in an organization, employees won't wait to start reacting. If the situation isn't properly and thoroughly communicated, they'll fill the gaps themselves, often with worst-case scenario assumptions.

We Analyzed the SaaS Content Marketing Landscape. The Results Are Uncomfortable.
5W Public Relations Firm - April 19, 2026
The SaaS content marketing numbers do not add up. They have not added up for a while, and the industry has largely looked away. We decided to look directly at them instead.

Soft Skills Are Back … And May Be Here To Stay!
By Lis Anderson, Founder and Director at AMBITIOUS
Forbes - April 20, 2026
With AI taking over hard skills like communication, agencies more than ever need to emphasize soft skills.

Good and Bad PR: A bad week for Lidl, Club Tropicana and Ticketmaster
By Andy Barr, Season One Communications
PRmoment (UK) - April 16, 2026
April is racing by and the news agenda shows neither any signs of slowing down nor moving away from coverage of America's regime change plans for Iran. Let's have a look at the stories of the week that caught my eye.

Shareholder Activism Moves to a Year Round Reality as Campaigns Grow More Strategic and Relentless
CommPRO - April 20, 2026
CommPRO reached out to Dan Scorpio,Senior Managing Director | M&A and Activism, Strategic Communications at FTI Consulting, for his perspective on how shareholder activism is evolving as we enter Q2.

Culture Watch: The Romans' Lucy Hart on Pinterest and "Touching Grass"
By Maja Pawinska Sims
PRovoke Media - April 17, 2026
Culture Watch is PRovoke Media’s series exploring what’s cutting through right now, and what it means for communicators. Today, we speak to Lucy Hart, executive strategy director at multi-award-winning agency The Romans.

From SEO To AI Visibility: Why Communication Strategy Matters More Than Ever
By Jessica Wong, Founder & CEO of Valux Digital
Forbes - April 20, 2026
More people are turning to AI platforms to ask questions, research decisions and compare options.

Friday Media Lunch Series With Fortune x PR Newswire
By Meredith Klein
Meredith & The Media - April 20, 2026
This past Friday, Amanda Coffee and I hosted our monthly “Friday Media Lunch Series,” an intimate gathering of leading communications professionals, co-hosted with top media and business partners.

If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.

All reports made with the help of Report Mule.

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Read some of today's best PR and Comms industry news clips:

Inside United Airlines' 'Mean Girls Day' campaign and the pivot that made it work (PR Daily - April 16, 2026)

Why Mission-Driven Companies Get the Headlines (Inc. - April 16, 2026)

8 Cringey Brand Fails on Social Media (business.com - November 29, 2022)

PR Roundup: Creators Get Certified, Bieb-chella Buzz and Philanthropy's Trust Problem (PRNEWS - April 16, 2026)

Employee Engagement Continues to Slide (PRsay - April 17, 2026)

When Leaders Disagree: How To Align Messaging Without Losing Clarity (Forbes - April 16, 2026)

Only 2% of Consumers Buy From an AI-Recommended Brand Without Checking It First (Idea Grove - April 15, 2026)

How brands can avoid the Super Bowl And Olympics trap during America's birthday celebration (Agility PR Solutions - April 14, 2026)

Marketing leaders overlook PR's role in revenue forecasting (Axia Public Relations - April 17, 2026)

Dog Sledding Lessons for Stronger Leadership and Communication (CommPRO - April 17, 2026)

PR AI Update: New Tools Are Changing How PR Plans, Measures And Understands Audiences (PRovoke Media - April 14, 2026)

Snap Inc. CEO chalks up layoffs to AI advances; New Disney chief emphasizes openness in job cut memo (Ragan Communications - April 17, 2026)

Know someone who might like this wrapup of the latest in the PR/Comms industry? Please forward it to them!

Summary Section:

Inside United Airlines' 'Mean Girls Day' campaign and the pivot that made it work
By Courtney Blackann
PR Daily - April 16, 2026
When United Airlines' social team built a campaign around Oct. 3, better known online as "Mean Girls Day," the entire campaign was approved and ready to launch. "But then this little artist known as Taylor Swift announced she was releasing new music that same day," said Lauren Eiden, social media manager at United.

Why Mission-Driven Companies Get the Headlines
By Ronica Cleary
Inc. - April 16, 2026
Business success alone isn't news. Story and purpose are what get media coverage.

8 Cringey Brand Fails on Social Media
By Julie Thompson
business.com - November 29, 2022
Learn from eight cringey social media brand fails and discover practical tips to avoid costly mistakes, protect your reputation and improve your marketing strategy.

PR Roundup: Creators Get Certified, Bieb-chella Buzz and Philanthropy's Trust Problem
By Nicole Schuman
PRNEWS - April 16, 2026
This week’s PR Roundup looks at a new credentialing push to professionalize influencer marketing, Justin Bieber stealing the Coachella conversation and troubling new data for philanthropy's reputation.

Employee Engagement Continues to Slide
PRsay - April 17, 2026
After peaking at 23% in 2022 and 2023, employee engagement has declined to 20% in 2025, according to Gallup research.

When Leaders Disagree: How To Align Messaging Without Losing Clarity
By Forbes Communications Council
Forbes - April 16, 2026
The goal isn't to force consensus for its own sake, but to create alignment around what truly matters to the business and its audience. To that end, 20 Forbes Communications Council members offer practical ways to navigate alignment while keeping your message sharp and effective.

Only 2% of Consumers Buy From an AI-Recommended Brand Without Checking It First
By Jarrett Rush
Idea Grove - April 15, 2026
A growing industry of consultants, agencies, and optimization specialists now exists for one purpose: making sure that when someone asks ChatGPT or Google Gemini for a product recommendation, their client's name shows up. But what happens after the recommendation?

How brands can avoid the Super Bowl And Olympics trap during America's birthday celebration
By Arthur Solomon
Agility PR Solutions - April 14, 2026
For marketers and PR people, in some ways the 250th birthday of the United States will be similar to the Super Bowl and Olympics. There will be so many promotions that it will be difficult for one to stand out from the clutter.

Marketing leaders overlook PR's role in revenue forecasting
Axia Public Relations - April 17, 2026
When PR services are treated as a fuzzy add-on, you miss clear, predictable impact on demand, conversion, and long-term revenue health.

Dog Sledding Lessons for Stronger Leadership and Communication
By Rhonda Sciarra
CommPRO - April 17, 2026
In this piece, dog sledding offers a powerful lens on how communicators can lead with clarity, resilience and trust in high pressure environments.

PR AI Update: New Tools Are Changing How PR Plans, Measures And Understands Audiences
By Evan Zimmer
PRovoke Media - April 14, 2026
A new wave of tools shows how AI is reshaping how campaigns are planned, audiences are analyzed and results are measured.

Snap Inc. CEO chalks up layoffs to AI advances; New Disney chief emphasizes openness in job cut memo
By Sean Devlin
Ragan Communications - April 17, 2026
Snap Inc. CEO chalks up layoffs to AI advances; New Disney chief emphasizes openness in job cut memo. Plus, Deloitte says it is 'modernizing' its benefits by cutting some of them.

If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.

All reports made with the help of Report Mule.

Read some of today's best PR and Comms industry news clips:

AI backlash grows as industry splits on how to tell its story (Axios - April 16, 2026)

Lego Tops RepTrak Rankings As Reputation Shifts To Stakeholders (PRovoke Media - April 16, 2026)

The most overrated PR trends today (PR Daily - April 16, 2026)

CASE STUDY: How Siemens Integrates Generative AI in the Workplace (Institute for Public Relations - April 14, 2026)

Why Brands Need a Strategy for Continuous Discovery (Spin Sucks - April 16, 2026)

M&A In The PR And Media Industry: From Roll-Ups To Realism (Forbes - April 16, 2026)

How AI Is Influencing TV News Coverage (O'Dwyer's - April 16, 2026)

Executive Media Training: What Great Spokespeople Do Differently (Caliber - April 15, 2026)

Why 'Trainwreck: The Poop Cruise' didn't sink the cruise industry – a PR perspective (CIPR Crisis Comms Network - April 15, 2026)

frankly… Episode 89: Empathy is Not a Weakness (Franco - April 15, 2026) [PODCAST]

When the bots buy the media? (The Colab Brief - April 14, 2026)

AI tools for PR teams: friend or foe? Here's why they're valuable assets that enhance efficiency and creativity (Agility PR Solutions - April 15, 2026)

Share this newsletter with the PR teams, agencies, or comms pros you work with — they’ll get value fast!

Summary Section:

​AI backlash grows as industry splits on how to tell its story
By Eleanor Hawkins
Axios - April 16, 2026
The narrative around AI — and those who are viewed as controlling it — has reached a crescendo.

Lego Tops RepTrak Rankings As Reputation Shifts To Stakeholders
By Diana Marszalek
PRovoke Media - April 16, 2026
Lego has once again ranked as the world's most reputable company, extending its run at No. 1 since 2023, as this year's Global RepTrak 100 highlights a broader shift in how corporate reputation is built and who controls it.

The most overrated PR trends today
By Allison Carter
PR Daily - April 16, 2026
Communicators sound off on the here today, gone tomorrow fads of the moment. PR is as susceptible to the trend cycle as any other industry.

CASE STUDY: How Siemens Integrates Generative AI in the Workplace
By Jose Machado, Global Head of Communications Channels, Analytics, and AI at Siemens AG
Institute for Public Relations - April 14, 2026
Siemens is reshaping how a global communications function operates by embedding generative AI directly into daily workflows. What began as a long-term investment in data and analytics has evolved into an intentional and people-centric AI program.

Why Brands Need a Strategy for Continuous Discovery
By Travis Claytor
Spin Sucks - April 16, 2026
Audiences form opinions before they’re “ready.” Travis Claytor explains why continuous discovery, not campaigns, drives trust, visibility, and decisions.

M&A In The PR And Media Industry: From Roll-Ups To Realism
By Simon Corbett, Founder and CEO of The Jargon Group
Forbes - April 16, 2026
Mergers and acquisitions have long been part of the PR and media industry's growth playbook, but the nature of deals—and the motivations behind them—are changing.

How AI Is Influencing TV News Coverage
By Doug Simon
O'Dwyer's - April 16, 2026
Newsrooms and TV producers are increasingly incorporating AI into their work. Unfortunately, most brands haven't caught up.

Executive Media Training: What Great Spokespeople Do Differently
By Eliana Pietras
Caliber - April 15, 2026
Executives are increasingly expected to be the face of the brand. Media training helps them communicate clearly, avoid missteps and show up with confidence.

Why 'Trainwreck: The Poop Cruise' didn't sink the cruise industry – a PR perspective
By Lorraine Bryant
CIPR Crisis Comms Network - April 15, 2026
Netflix didn’t just revisit the Carnival Triumph incident with Trainwreck: The Poop Cruise – it tested something far more interesting. Whether one of the most infamous moments in modern cruising could still dent an entire industry, more than a decade on.

frankly… Episode 89: Empathy is Not a Weakness [PODCAST]
Franco - April 15, 2026
Dan is joined by Nikki Little for a conversation with Vijay Iyer on why empathy is a powerful strength in today's workplace.

When the bots buy the media?
The Colab Brief - April 14, 2026
If you haven't heard, OpenAI purchased TPBN (Technology Business Programming Network) earlier this month. And that's gotten our brains all in a twist because this is no small purchase—and we don't mean the price tag. It could have some big implications.

AI tools for PR teams: friend or foe? Here's why they're valuable assets that enhance efficiency and creativity
By Muhammad Fahis
Agility PR Solutions - April 15, 2026
From AI-powered chatbots handling routine media inquiries to sophisticated content generators drafting press releases, AI is transforming how PR teams operate. This shift raises a critical question for modern communicators: are AI tools a threat to the human element of PR, or are they valuable assets that enhance efficiency and creativity?

If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.

All reports made with the help of Report Mule.

Read some of today's best PR and Comms industry news clips:

DoorDash's White House Stunt Backfired. Then Its PR Guy Made Everything Worse (Inc. - April 15, 2026)

X Has a Free Speech Problem—and I'm Living It (O'Dwyer's - April 15, 2026)

Six internal comms trends every communicator should know in 2026 (PR Daily - April 14, 2026)

Networking Redefined: How PR Students (and Others) Can Break Through (PRNEWS - April 14, 2026)

What is Shaping the Future of Media and Journalism in 2026? (Institute for Public Relations - April 14, 2026)

The Steady Voice: Leading Communications When a Crisis Hits (PRsay - April 15, 2026)

The Tang effect is real, sort of (Persuasion Applied - April 13, 2026)

AI-powered media outreach: Rethinking how PR connects with journalists (Agility PR Solutions - April 14, 2026)

When coverage goes sideways: How to request a correction without burning the bridge (Axia Public Relations - April 15, 2026)

Webinars Emerge as a Source for AI Citations in 2026 (CommPRO - April 15, 2026)

Heard on the Streets: Inside the Ethics of AI in PR with David Olajide of Curzon PR (EIN Presswire - April 15, 2026) [VIDEO]

Human vs AI-Generated Content: Why the Difference Still Matters in B2B Marketing (Napier B2B - April 8, 2026)

PRovoke Media Names Three Finalists for North America's New Agency of the Year (PRovoke Media - April 14, 2026)

Why your message isn't landing, according to American Planning Association CCO (Ragan Communications - April 15, 2026)

Share this newsletter with the PR teams, agencies, or comms pros you work with — they’ll get value fast!

Summary Section:

​DoorDash’s White House Stunt Backfired. Then Its PR Guy Made Everything Worse
By Jason Aten
Inc. - April 15, 2026
There’s a very simple rule in crisis communications. In fact, it’s so basic, it barely qualifies as advice: don’t make yourself the story. DoorDash’s head of public affairs, Julian Crowley, apparently missed that one.

X Has a Free Speech Problem—and I’m Living It
By Paul Oestreicher
O’Dwyer’s - April 15, 2026
X recently suspended my account for “violating our rules against inauthentic behaviors.” That was the entirety of the explanation. X cited no specific post, identified no pattern of misconduct and offered no definition of what, precisely, it considered inauthentic about my activity.

Six internal comms trends every communicator should know in 2026
By Mayela Hernandez
PR Daily - April 14, 2026
If you’ve been working on your internal comms strategy, you’ve probably already felt it — internal communicators are stretching in every direction. Here are six trends shaping internal comms in 2026!

Networking Redefined: How PR Students (and Others) Can Break Through
By Monique Kelley
PRNEWS - April 14, 2026
Most people do not network on an ongoing basis, let alone college students who are not sure what the word networking means.

What is Shaping the Future of Media and Journalism in 2026?
By Adah Shippen
Institute for Public Relations - April 14, 2026
Reuters Institute examined how media leaders are navigating declining confidence, AI disruption, and evolving product strategies shaping the future of journalism.

The Steady Voice: Leading Communications When a Crisis Hits
By Ronnika A. McFall, MBA, APR
PRsay - April 15, 2026
In the nonprofit sector, a crisis is never just a reputational challenge. It can threaten public trust, destabilize internal teams, disrupt fundraising, and ultimately divert attention from the mission itself. That is why strong crisis leadership matters so much, and why this work requires real expertise.

The Tang effect is real, sort of
By Cheryl Williams
Persuasion Applied - April 13, 2026
A floating jar of Nutella, a cereal brand in space, and how to manufacture authority without a single astronaut.

AI-powered media outreach: Rethinking how PR connects with journalists
By Sohaib Khan
Agility PR Solutions - April 14, 2026
For modern PR teams, understanding AI-driven media outreach for PR is no longer optional. Those who fail to adapt risk sending generic pitches that are ignored, wasting valuable resources and missing opportunities to build meaningful journalist relationships. Smart tips here.

When coverage goes sideways: How to request a correction without burning the bridge
By Lindsey Chastain
Axia Public Relations - April 15, 2026
A quote gets trimmed a little too much, and the meaning isn’t as clear or completely changes. A statistic is printed incorrectly. A headline lands in a way that makes you wince. You feel pressure to get it changed ASAP. Before reaching out to the media outlet, slow down.

Webinars Emerge as a Source for AI Citations in 2026
By Sabrina Geoorge
CommPRO - April 15, 2026
As AI reshapes how content is discovered and cited, this article explores how webinars can serve as a more authoritative and structured source for communications teams.

Heard on the Streets: Inside the Ethics of AI in PR with David Olajide of Curzon PR [VIDEO]
By Issac Morgan
EIN Presswire - April 15, 2026
David Olajide, senior marketing manager at Curzon PR stresses the importance of using AI ethically. He breaks down what responsible AI use looks like and discusses reputation management, a core service at the London-based firm where he works.

Human vs AI-Generated Content: Why the Difference Still Matters in B2B Marketing
By David Cunningham
Napier B2B - April 8, 2026
While the technology has changed fast, the fundamentals of effective B2B marketing haven’t. And that’s why the difference between human- and AI-generated content still matters, perhaps more than ever.

PRovoke Media Names Three Finalists for North America’s New Agency of the Year
PRovoke Media - April 14, 2026
Three public relations firms have been nominated for PRovoke Media’s New Agency of the Year in North America, with the winner to be announced at our 2026 North American SABRE Awards ceremony, which takes place at Cipriani 42nd Street in New York on May 5.

Why your message isn’t landing, according to American Planning Association CCO
By Isis Simpson-Mersha
Ragan Communications - April 15, 2026
Kate Meyer of the American Planning Association shares why starting with your audience makes every message stronger and every story clearer.

If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.

All reports made with the help of Report Mule.

Read some of today's best PR and Comms industry news clips:

The CEO whisperer: How comms leaders become the most trusted voice in the room (PR Daily - April 13, 2026)

How PR Teams Are Using AI Synthetic Focus Groups to Research, Test Messages and Creative Ideas (PRNEWS - April 13, 2026)

AI Lets Communicators Measure Emotions, but Gen Z Interest Is Cooling (PRsay - April 13, 2026)

Tim Cook All-In with Building the Apple Brand Through Public Relations (Ishmael's Corner - The Hoffman Agency - April 13, 2026)

Trust is back on the agenda and PR is perfectly placed to lead (PRmoment (UK) - April 9, 2026)

Stop pitching journalists like it's 2019: The new rules of media relations nobody wants to admit (Agility PR Solutions - April 13, 2026)

Ageism in the workplace | On Top of PR (Axia Public Relations - April 14, 2026) [PODCAST]

Storytelling Jobs Are Booming. But Where Are the Stories That Actually Stick? (CommPRO - April 14, 2026)

How to effectively measure mis- and disinformation (Muck Rack - April 13, 2026)

Brand survival in the age of AI: Hold the line on what's worth protecting (FINN Partners - April 13, 2026)

Greenhushing PR: Why Companies Stay Silent on Sustainability (FischTank PR - April 13, 2026)

Too Many Signals: How Curated Authenticity Cuts Through The Noise (Forbes - April 14, 2026)

PRovoke Media Names The 12 Best Public Relations Agencies in Canada (PRovoke Media - April 12, 2026)

Share this newsletter with the PR teams, agencies, or comms pros you work with — they’ll get value fast!

Summary Section:

​The CEO whisperer: How comms leaders become the most trusted voice in the room
By Mary Olson-Menzel and Michelle Powers
PR Daily - April 13, 2026
Today's most effective communications leaders are trusted advisors to CEOs, the C-suite and boards, helping to plan and strategize amidst complexity, anticipate reaction and ensure that every decision aligns with the organization's voice, values and vision. In other words, they become the CEO whisperer. In other words, they become the CEO whisperer.

How PR Teams Are Using AI Synthetic Focus Groups to Research, Test Messages and Creative Ideas
By Nicole Schuman
PRNEWS - April 13, 2026
Discover how AI synthetic focus groups can transform your market research. We explore building personas, querying AI and refining ideas for compelling content and news stories.

AI Lets Communicators Measure Emotions, but Gen Z Interest Is Cooling
PRsay - April 13, 2026
PR professionals are using AI to spark and research content ideas, write or edit press releases and other texts, and generate images. But just 28% are using AI to measure the impact of their work, according to Muck Rack surveys. And contrary to what might be assumed, young communicators are not necessarily eager to use AI in their work.

Tim Cook All-In with Building the Apple Brand Through Public Relations
By Lou Hoffman
Ishmael's Corner - The Hoffman Agency - April 13, 2026
In honor of Apple's 50th anniversary, I decided to dust off my favorite Apple post. This proved to be a time-intensive exercise. I had no idea that I had written so much about Apple over the years. Ultimately, I landed on this post from 2018 that stepped back and looked at Apple's use of public relations for brand building under Tim Cook.

Trust is back on the agenda and PR is perfectly placed to lead
By Lorraine Emmett, Managing Director of EC-PR
PRmoment (UK) - April 9, 2026
This edition explores Forrester's 2026 Predictions: B2B Marketing, Sales and Product report, based on research across B2B marketing, sales and product leaders – examining how trust, human expertise and the adoption of generative AI are reshaping B2B marketing priorities, and the implications for PR and communications.

Stop pitching journalists like it's 2019: The new rules of media relations nobody wants to admit
By Nahla Davies
Agility PR Solutions - April 13, 2026
The rules of media relations have shifted significantly, and if your outreach still looks the same as it did five years ago, that's probably the most honest explanation for why the replies stopped coming.

Ageism in the workplace | On Top of PR [PODCAST]
Axia Public Relations - April 14, 2026
AARP expert Carly Roszkowski explores ageism in the workplace, its effects on job seekers over 50, hiring bias, and strategies for multigenerational teams.

Storytelling Jobs Are Booming. But Where Are the Stories That Actually Stick?
By Barbara Jacobs
CommPRO - April 14, 2026
A surge in demand for storytelling roles across communications is reshaping the industry, even as truly memorable brand stories remain surprisingly rare.

How to effectively measure mis- and disinformation
By Marina Grudeva
Muck Rack - April 13, 2026
In PR and communications, the risk isn't only encountering false information, it's failing to detect and address it early. With the volume of content circulating online, achieving cut-through and maintaining attention is difficult.

Brand survival in the age of AI: Hold the line on what's worth protecting
By Charlotte Allen
FINN Partners - April 13, 2026
A study found that over 20% of YouTube videos shown to new users are AI-generated, low-quality and designed to farm views. Reconciling the discord between what AI users say they want and what people are being served should force brands to get real with themselves.

Greenhushing PR: Why Companies Stay Silent on Sustainability
By Abby Collins and Candace Guthrie
FischTank PR - April 13, 2026
While sustainability programs endure, fewer organizations are talking about it publicly. To understand greenhushing PR and greenhouses sustainability efforts must continue to accelerate to make sure consumer trust is sustained.

Too Many Signals: How Curated Authenticity Cuts Through The Noise
By Nataly Kelly, CMO at Zappi
Forbes - April 14, 2026
Brands that overshare in the name of authenticity often find themselves in the same place: real, but random.

PRovoke Media Names The 12 Best Public Relations Agencies in Canada
PRovoke Media - April 12, 2026
PRovoke Media has published its 2026 list of The 12 Best Agencies in Canada, a definitive survey of the best public relations firms. The announcement follows our earlier list of The 100 Best Agencies in the United States and is part of our Best Agencies in North America research.

If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.

All reports made with the help of Report Mule.

Read some of today's best PR and Comms industry news clips:

What Tax Day Reveals About Trust, Clarity and the Role of Communicators (CommPRO - April 13, 2026)

The New Firms on the Block (O'Dwyer's - April 10, 2026)

4 ways Airstream turns employee questions into engaging internal content (Ragan Communications - April 13, 2026)

Launching a New Apparel Line or Collection: A PR Playbook (5W Public Relations Firm - April 11, 2026)

Good and Bad PR: Stolen Kit Kats, Uber's sunbed, sacked Waitrose worker and NASA & Nutella (PRmoment (UK) - April 9, 2026)

How to plan accessible PR for awareness weeks (Agility PR Solutions - April 13, 2026)

April Social Media Updates: The Creator-Led Conversion Revolution (FINN Partners - April 10, 2026)

The Scoop: Airlines explain the reason for higher baggage fees (PR Daily - April 10, 2026)

WPP Explores Sale Of PR Arm, Report Says (PRovoke Media - April 10, 2026)

Survey of reporters: 9 in 10 journalists say they delete these PR pitches (Sword and the Script - April 13, 2026)

How to effectively measure mis- and disinformation (Muck Rack - April 13, 2026)

Communicator spotlight: Michaela Balderston of Lead Edge Capital (Axios - April 9, 2026)

Why Marketing Storytelling Must Shift From Message To Meaning (Forbes - April 13, 2026)

Share this newsletter with the PR teams, agencies, or comms pros you work with — they’ll get value fast!

Summary Section:

​What Tax Day Reveals About Trust, Clarity and the Role of Communicators
By Fay Shapiro
CommPRO - April 13, 2026
As Tax Day coverage floods the media, it offers a real-time look at how trust is built, lost and earned in a moment when people are actively looking for clarity.

The New Firms on the Block
By Steve Barnes
O'Dwyer's - April 10, 2026
This year, the O'Dwyer's rankings for top PR firms took a jump from 133 to 140 entries — a number that includes 20 firms that were not in the rankings last year.

4 ways Airstream turns employee questions into engaging internal content
By Sean Devlin
Ragan Communications - April 13, 2026
When Airstream pushed to get a new product to market faster than it usually would, the team hit its deadline. But while leadership knew the situation was a one-off, employees saw it differently, fearing it was a sign of things to come.

Launching a New Apparel Line or Collection: A PR Playbook
5W Public Relations Firm - April 11, 2026
I've watched too many talented designers pour their souls into beautiful collections only to see launch day fizzle because they treated PR as an afterthought.

Good and Bad PR: Stolen Kit Kats, Uber's sunbed, sacked Waitrose worker and NASA & Nutella
By Andy Barr, Season One Communications
PRmoment (UK) - April 9, 2026
We had a week off but I am back now. The time away coincided with missing all of the April Fools stories. I am not too sad about that if I am honest.

How to plan accessible PR for awareness weeks
By Jessica Perkins
Agility PR Solutions - April 13, 2026
Planning PR for an awareness week can feel like a sprint, and it’s easy to realize too late that your message isn’t connecting or your content isn’t truly accessible.

April Social Media Updates: The Creator-Led Conversion Revolution
By Justin Buchbinder, Emily Kemp
FINN Partners - April 10, 2026
The theme of April is clear: platforms are handing the keys to the kingdom to individual experts and creators rather than faceless brands. This is the Boom Scroll, your essential digest of the platform shifts and intelligence that will define your strategy this month, direct from FINN's global social media team.

The Scoop: Airlines explain the reason for higher baggage fees
By Paul Hiebert
PR Daily - April 10, 2026
The Scoop: Airlines explain the reason for higher baggage fees. Plus: The power of talking politics; the NFL under fire.

WPP Explores Sale Of PR Arm, Report Says
By Diana Marszalek
PRovoke Media - April 10, 2026
The Times reports Goldman Sachs is evaluating options for Burson as part of CEO Cindy Rose's restructuring plan.

Survey of reporters: 9 in 10 journalists say they delete these PR pitches
By Frank Strong, MA, MBA
Sword and the Script - April 13, 2026
It takes time to build familiarity and prove your relevance in media relations; no response isn’t the same thing as “not interested,” it’s more like a “not right now.”

How to effectively measure mis- and disinformation
By Marina Grudeva
Muck Rack - April 13, 2026
In PR and communications, the risk isn't only encountering false information, it's failing to detect and address it early. With the volume of content circulating online, achieving cut-through and maintaining attention is difficult.

Communicator spotlight: Michaela Balderston of Lead Edge Capital
By Eleanor Hawkins
Axios - April 9, 2026
As chief communications officer of Lead Edge Capital, Michaela Balderston helps the growth equity firm differentiate itself in the eyes of investors and founders.

Why Marketing Storytelling Must Shift From Message To Meaning
By Maria Alonso
Forbes - April 13, 2026
I used to think great marketing was about telling the right story. After years of working across nonprofits, healthcare brands and regional campaigns, however, I've come to believe it is about something different: whether people see themselves in a campaign.

If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.

All reports made with the help of Report Mule.

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Read some of today's best PR and Comms industry news clips:

Sony Pictures Entertainment frames layoffs as a reset; ProPublica union conducts 24-hour strike over AI (Ragan Communications - April 10, 2026)

CEO thought leadership can drive $367M in value (Axios - April 9, 2026)

Age Influences Workplace AI Exposure (O'Dwyer's - April 10, 2026)

A landmark ruling is reshaping social media. Communicators should pay attention. (PR Daily - April 9, 2026)

PRovoke Media Names The 100 Best Agencies in the United States (PRovoke Media - April 10, 2026)

Stunt Watch: From crowning the "Crown Jewels" to movie nostalgia, Nutella goes astronomical and IKEA provides step-count savings (PRmoment (UK) - April 9, 2026)

9 PR analytics metrics that actually show the ROI of your campaigns (Agility PR Solutions - April 10, 2026)

Revenue leaders are underusing PR in marketing and communication plans (Axia Public Relations - April 10, 2026)

PR Roundup: McDonald's CEO's McNugget Meltdown, YouTube Dominates Influence and Nutella Goes to Space (PRNEWS - April 9, 2026)

Two comms experts and a journalist explore Muck Rack's State of Journalism 2026 (Muck Rack - April 9, 2026)

How Social Media Managers Can Play A Strategic Role In The Customer Journey (Forbes - April 10, 2026)

The Credibility Gap — How Meta, Netflix, and Shopify Show What Investment PR Gets Right (and Wrong) (Everything PR News - April 10, 2026)

Know someone who might like this wrapup of the latest in the PR/Comms industry? Please forward it to them!

Summary Section:

Sony Pictures Entertainment frames layoffs as a reset; ProPublica union conducts 24-hour strike over AI
By Sean Devlin
Ragan Communications - April 10, 2026
Let's take a look at a few news stories from the last week and see what we can learn from them: Sony Pictures Entertainment frames layoffs as a reset; ProPublica union conducts 24-hour strike over AI; Plus, a study about RTO and employee perception.

CEO thought leadership can drive $367M in value
By Eleanor Hawkins
Axios - April 9, 2026
High-quality CEO thought leadership can drive an average of $367 million in shareholder value in a single week, according to a new study by Cardinal40. This is something communicators have long believed but haven't been able to prove.

Age Influences Workplace AI Exposure
By Jon Gingerich
O'Dwyer's - April 10, 2026
It's probably not surprising to hear that a person's willingness to adopt artificial-intelligence technology generally correlates with their age. But according to a report released by the Institute for Public Relations, younger employees are also far more likely to receive AI guidance and training in the workplace.

A landmark ruling is reshaping social media. Communicators should pay attention.
By Courtney Blackann
PR Daily - April 9, 2026
A recent court decision holding social media platforms accountable for addictive models could mark a turning point for the industry as well as for the communicators who rely on it.

PRovoke Media Names The 100 Best Agencies in the United States
PRovoke Media - April 10, 2026
PRovoke Media has published its 2026 list of The 100 Best Agencies in the United States, a definitive survey of the best public relations firms in the world's largest PR market.

Stunt Watch: From crowning the "Crown Jewels" to movie nostalgia, Nutella goes astronomical and IKEA provides step-count savings
By Lee Sanders, Associate Director at Frank
PRmoment (UK) - April 9, 2026
The unveiling of the ‘crown jewels’; Meryl Streep and Anna Wintour broke the internet; Houston, we have Nutella; IKEA Saudi's "Step-by-Step".

9 PR analytics metrics that actually show the ROI of your campaigns
By Richa Gupta
Agility PR Solutions - April 10, 2026
Talk to anyone who's worked in PR long enough, and at some point the conversation turns to the same sore spot: nobody believes the numbers actually mean something.

Revenue leaders are underusing PR in marketing and communication plans
Axia Public Relations - April 10, 2026
Revenue leaders say they want more pipeline, better win rates, and stronger pricing power. Yet when they build marketing and communication plans, PR often sits on the sideline as a nice extra instead of a core driver of growth.

PR Roundup: McDonald's CEO's McNugget Meltdown, YouTube Dominates Influence and Nutella Goes to Space
By Nicole Schuman
PRNEWS - April 9, 2026
PR Roundup features the McDonald's CEO who can't seem to catch a social media break, a new report revealing which brands are most influential, and a jar of Nutella spread that accidentally became the most talked-about brand in the universe.

Two comms experts and a journalist explore Muck Rack's State of Journalism 2026
By Kristen Dunleavy
Muck Rack - April 9, 2026
Muck Rack’s VP of communications Linda Zebian hosted a live panel discussion with: Tara Lambropoulos, head of global corporate communications, Wayfair; Michael Kaye, head of E&E brand & communications, Match Group; and Meredith Klein, journalist, Meredith and the Media. Keep reading for four major highlights from the webinar.

How Social Media Managers Can Play A Strategic Role In The Customer Journey
By Susan Ganeshan, CMO at Emplifi
Forbes - April 10, 2026
Not long ago, the role of a social media manager was relatively straightforward: Develop content, publish posts, monitor comments and keep the brand active online. Today, that description barely scratches the surface.

The Credibility Gap — How Meta, Netflix, and Shopify Show What Investment PR Gets Right (and Wrong)
By EPR Staff
Everything PR News - April 10, 2026
The difference between a company that is trusted and one that is doubted often comes down not to what it reports, but to how it communicates. Few companies illustrate this dynamic more vividly than Meta, Netflix, and Shopify.

If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.

All reports made with the help of Report Mule.

Read some of today's best PR and Comms industry news clips:

A Jar of Nutella Went to Space. The Brand's Response Is a Stellar Marketing Lesson (Inc. - April 8, 2026)

Stop 'Networking' and Start Showing Up Usefully (Under Embargo - April 3, 2026)

How to use storytelling to stand out in a content-saturated world (Ragan Communications - April 8, 2026)

What Ethical Communication Looks Like in Practice (PRsay - April 8, 2026)

AI Runs the System. You Run the Strategy. (Spin Sucks - April 9, 2026)

Why Your Personal Story Is Your Most Powerful Branding Asset (5W Public Relations - April 8, 2026)

​Leadership Makes ESG Real: The Communication Bridge From Strategy To Execution (Forbes - April 9, 2026)

The Scoop: McDonald's CEO humanizes himself in new video interview (PR Daily - April 8, 2026)

All in on image: How PR and smart marketing made online casinos mainstream (Agility PR Solutions - April 9, 2026)

Media pages that actually help reporters (and drive coverage) (Axia Public Relations - April 8, 2026)

Hiring Hesitation Is Becoming a Communications Story In A Shifting Job market (CommPRO - April 8, 2026)

An Interview: Brian Sozzi, Yahoo Finance (Meredith & The Media - August 18, 2025)

Help spread the word! Anyone in your network who’d like this PR/Comms update? Please forward it!

Summary Section:

​A Jar of Nutella Went to Space. The Brand's Response Is a Stellar Marketing Lesson
By Annabel Burba
Inc. - April 8, 2026
The company's senior VP of spreads said the 'phones lit up' after Nutella appeared in the Orion capsule.

Stop 'Networking' and Start Showing Up Usefully
By Johnna Muscente
Under Embargo - April 3, 2026
Networking is the worst. Consider this permission to stop.

How to use storytelling to stand out in a content-saturated world
By Isis Simpson-Mersha
Ragan Communications - April 8, 2026
Laura Mansfield is a brand journalist with a passion for storytelling. A senior vice president of public relations at Tombras, Mansfield leads public relations for regional, national and global clients.

What Ethical Communication Looks Like in Practice
By Crystal Borde
PRsay - April 8, 2026
Ethics in communications is often treated as a principle — something we learn, reference and revisit when needed. In reality, it’s something we practice. Daily. Often under pressure. And rarely with perfect clarity.

AI Runs the System. You Run the Strategy.
By Shelly Verkamp
Spin Sucks - April 9, 2026
AI can scale your PESO Model strategy, but it can’t replace judgment. Shelly Verkamp explains where AI adds value and where human insight is irreplaceable.

Why Your Personal Story Is Your Most Powerful Branding Asset
5W Public Relations - April 8, 2026
Learn how your personal story becomes your most powerful branding asset. Discover strategies to build founder-led narratives, craft authentic messaging, and position your brand for premium pricing through storytelling.

​Leadership Makes ESG Real: The Communication Bridge From Strategy To Execution
By Michelle Wicmandy
Forbes - April 9, 2026
​Many companies have sustainability strategies. Far fewer have management systems capable of delivering them.

The Scoop: McDonald's CEO humanizes himself in new video interview
By Courtney Blackann
PR Daily - April 8, 2026
McDonald's CEO Chris Kempczinski is seeking redemption — and not taking himself too seriously — in a new interview where he talks about that viral Big Arch video, McDonald's customers and how the company sources food.

All in on image: How PR and smart marketing made online casinos mainstream
By Ombir Sharma
Agility PR Solutions - April 9, 2026
Back in the early days, online casinos felt like the Wild West. Now? Totally different landscape. Here’s why it comes down to smart PR and marketing. And if you’re into tech or the rise of AI in communications, the full story is even better.

Media pages that actually help reporters (and drive coverage)
By Lindsey Chastain
Axia Public Relations - April 8, 2026
Learn how to make press pages for your company that give news reporters what they're looking for when they're interested in your firm's story.

Hiring Hesitation Is Becoming a Communications Story In A Shifting Job market
CommPRO - April 8, 2026
New data from The Conference Board points to something communications leaders should be paying attention to right now: the job market is still holding, but hiring is starting to slow.

An Interview: Brian Sozzi, Yahoo Finance
By Meredith Klein
Meredith & The Media - August 18, 2025
This week, I sat down with Brian Sozzi, executive editor and host of Opening Bid at Yahoo Finance.

If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.

All reports made with the help of Report Mule.

Read some of today's best PR and Comms industry news clips:

​PR Firms Post 3.8% Increase in '25 Income (O'Dwyer's - April 6, 2026)

The Myth Of 'Overnight Success': Why Real PR Momentum Takes Time (Forbes - April 8, 2026)

Starbucks CEO Brian Niccol says the most underrated leadership skill is listening more and talking less (Fast Company - April 7, 2026) [VIDEO]

MIT study challenges AI job apocalypse narrative (Axios - April 2, 2026)

Why X (formerly Twitter) Remains the Ultimate Public Affairs Radar (PRNEWS - April 6, 2026)

The Scoop: Pepsi drops sponsorship of UK music fest after Ye added as headliner (PR Daily - April 6, 2026)

When Courage Helps, and When it Hurts: The Social Dynamics of Courageous Allyship at Work - Institute for (Institute for Public Relations - April 7, 2026)

5 Takeaways From Transform Conference 2026 (Walker Sands - April 7, 2026)

The keys to communicating culture clearly (Ragan Communications - April 8, 2026)

How AI Changed The Rules Of Credible Communication And What To Do About It (Forbes - April 8, 2026)

The Death of Corporate Credibility: How Brands Keep Getting Communication Wrong (Everything PR News - April 5, 2026)

Why embedded AI is the future of PR | On Top of PR (Axia Public Relations - April 7, 2026) [VIDEO]

Help spread the word! Anyone in your network who’d like this PR/Comms update? Please forward it!

Summary Section:

​PR Firms Post 3.8% Increase in '25 Income
By Kevin McCauley
O'Dwyer's - April 6, 2026
Public relations firms recorded a 3.8 percent increase in combined 2025 fee income to $4.8B, according to the 140 independent PR firms ranked by O'Dwyer's.

The Myth Of 'Overnight Success': Why Real PR Momentum Takes Time
By Heather Kelly, CEO of Next PR
Forbes - April 8, 2026
There's something about the magic of an "overnight success" that captivates us all. The idea that it takes just one big break to turn an unknown into a sensation is tantalizing. That's why so many businesses expect overnight success from PR campaigns.

Starbucks CEO Brian Niccol says the most underrated leadership skill is listening more and talking less [VIDEO]
Fast Company - April 7, 2026
Effective leadership isn't just about giving orders—it's about truly hearing your team. Starbucks CEO Brian Niccol believes that listening more and talking less is the most underrated skill a leader can have.

MIT study challenges AI job apocalypse narrative
By Eleanor Hawkins
Axios - April 2, 2026
AI is going to change the way people work, but it's not going to replace them en masse, according to new research from MIT's Computer Science and Artificial Intelligence Laboratory.

Why X (formerly Twitter) Remains the Ultimate Public Affairs Radar
By Ari Neugeboren
PRNEWS - April 6, 2026
Social platform X is still ‘upstream’ for the news that communicators need to know, flag and contextualize for relevant clients and principals. But implementing certain best practices and personalizing use of the site to specific clients and workflows is optimal.

The Scoop: Pepsi drops sponsorship of UK music fest after Ye added as headliner
By Allison Carter
PR Daily - April 6, 2026
Pepsi drops sponsorship of UK music fest after Ye added as headliner. Plus: Jamie Dimon releases his annual shareholder letter; OpenAI buys popular online talk show.

When Courage Helps, and When it Hurts: The Social Dynamics of Courageous Allyship at Work - Institute for
By Christian Thoroughgood, Ph.D.
Institute for Public Relations - April 7, 2026
New research shows that when allies fail to pair courage with humility, their actions can unintentionally undermine marginalized employees’ sense of being seen as capable and self-reliant.

5 Takeaways From Transform Conference 2026
By Rachel Goodwill
Walker Sands - April 7, 2026
Five takeaways from Transform Conference 2026 on AI, HR operations and why strong processes matter more than new technology.

The keys to communicating culture clearly
By Sean Devlin
Ragan Communications - April 8, 2026
When communicators put together culture-based messaging, it needs to make an organization's work experience feel real and accessible.

How AI Changed The Rules Of Credible Communication And What To Do About It
By Christina Mendel
Forbes - April 8, 2026
Those who design AI persuasion systems understand exactly how they work, while those affected by them remain largely unaware. This describes the current operating environment for every communications professional.

The Death of Corporate Credibility: How Brands Keep Getting Communication Wrong
Everything PR News - April 5, 2026
Every tone-deaf campaign, every evasive press release, every contradictory executive statement chips away at a fragile foundation: trust. And in the past two years, some of the world’s biggest brands have accelerated that erosion through a series of communication failures that reveal a deeper problem—not just poor execution, but flawed thinking.

Why embedded AI is the future of PR | On Top of PR [VIDEO]
Axia Public Relations - April 7, 2026
Muck Rack CEO Greg Galant reveals how embedded AI is revolutionizing PR — accurate, agile, and fully connected.

If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.

All reports made with the help of Report Mule.

Read some of today's best PR and Comms industry news clips:

​Public Relations Counselors Wanted: AI Need Not Apply (O'Dwyer's - April 6, 2026)

PR Roundup: A KitKat Heist, United Responds and the Opinions of 900 Journalists (PRNEWS - April 2, 2026)

How to Write a Good Subhead: 5 Ways to Make the Most of This Essential Page Element (PRsay - April 6, 2026)

AI is here to stay, but it may not be the comms productivity engine we were promised (Ragan Communications - April 6, 2026)

19 Ways To Make ESG And Corporate Responsibility Messaging More Credible (Forbes - April 6, 2026)

Why brands should lean into corporate character, not obsess about corporate brand (PRmoment (UK) - March 31, 2026)

How Parenting Brands Turn Data Into Press Coverage That Moves the Needle (5W Public Relations - April 6, 2026)

Measuring PR ROI: Advanced attribution models for earned media and brand visibility (Agility PR Solutions - April 6, 2026)

Sam Michelson on How AI Is Quietly Rewriting Reputation (CommPRO - April 6, 2026)

frankly… Episode 88: For Journalists, Thought Leadership is the Job (Franco - April 2, 2026) [PODCAST]

Your PR program is producing episodes. It should be building a franchise. (PR Daily - April 6, 2026)

This PR Life: MA Family's Yury Molodtsov (PRovoke Media - April 3, 2026)

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Summary Section:

​Public Relations Counselors Wanted: AI Need Not Apply
By Fraser P. Seitel
O'Dwyer's - April 6, 2026
From the C-Suite to the state house to the Oval Office, officials everywhere are flailing lately in the absence of sound public relations advice.

PR Roundup: A KitKat Heist, United Responds and the Opinions of 900 Journalists
By Nicole Schuman
PRNEWS - April 2, 2026
It's been a week where a stolen truck full of KitKats became a brand-response masterclass, United Airlines turned government dysfunction into a customer feature, and Muck Rack dropped the data every PR pro needs to bookmark.

How to Write a Good Subhead: 5 Ways to Make the Most of This Essential Page Element
By Ann Wylie
PRsay - April 6, 2026
What if I told you there was a magic wand that kept readers reading and skimmers scanning — even after their attention begins to wane? Friends, there is such a tool, and it’s called a subhead.

AI is here to stay, but it may not be the comms productivity engine we were promised
Ragan Communications - April 6, 2026
Communicators are finding that AI is not a cure-all. Ragan's 2026 Communications Benchmark Report reveals a complex, nuanced picture of AI use among communicators today, among other hot-button topics in the industry.

19 Ways To Make ESG And Corporate Responsibility Messaging More Credible
By Forbes Communications Council
Forbes - April 6, 2026
The most credible ESG messaging acknowledges complexity while demonstrating steady progress over time.

Why brands should lean into corporate character, not obsess about corporate brand
By Chris Clarke, Managing Partner at Fire on the Hill
PRmoment (UK) - March 31, 2026
The discipline of corporate reputation is entering a new phase. In a more volatile and polarised environment, organisations are judged primarily on how they behave, not just how they communicate.

How Parenting Brands Turn Data Into Press Coverage That Moves the Needle
5W Public Relations - April 6, 2026
Learn how parenting brands use data-driven storytelling to boost press coverage from 10% to 45% placement rates and turn media mentions into measurable sales.

Measuring PR ROI: Advanced attribution models for earned media and brand visibility
By Catherine Schwartz
Agility PR Solutions - April 6, 2026
Everyone wants proof that PR works, but the path from coverage to revenue rarely runs in a straight line.

Sam Michelson on How AI Is Quietly Rewriting Reputation
By Fay Shapiro
CommPRO - April 6, 2026
In a conversation that cuts through the noise, Sam Michelson explains how AI is quietly reshaping reputation and why communications leaders need to rethink who's really telling their story.

frankly… Episode 88: For Journalists, Thought Leadership is the Job [PODCAST]
By Nina Scarpelli
Franco - April 2, 2026
Dan chats with Brent Snavely and Jamie Butters on how the automotive media landscape is evolving amid digital shifts and audience habits.

Your PR program is producing episodes. It should be building a franchise.
By Doyle Albee
PR Daily - April 6, 2026
Most PR programs treat every placement as its own event. In an era where AI is building authority profiles from your organization's entire body of work, that assumption is now dangerous.

This PR Life: MA Family's Yury Molodtsov
By Camillia Dass
PRovoke Media - April 3, 2026
This PR Life is a series by PRovoke Media where we profile people in and around comms and find out more about what they do and what makes them tick. Today, we are chatting with Yury Molodtsov, partner and chief operating officer at MA Family. The agency helps tech founders and CEOs build momentum through the media.

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Read some of today's best PR and Comms industry news clips:

What ABC's Bachelorette Cancellation Teaches Us About Crisis Communications (Franco - April 2, 2026)

The Scoop: Iran threatens American tech giants with attack; most remain silent (PR Daily - April 1, 2026)

PRNEWS Unveils 2026 Purpose & Impact Award Winners (PRNEWS - April 2, 2026)

OpenAI acquires tech talk show TBPN (Axios - April 2, 2026)

AI Visibility for Law Firms: The PR + Website Framework (JD Supra - April 3, 2026)

The Antidote to Brain Rot (Spin Sucks - April 2, 2026)

Executive Visibility Strategies That Win (5W Public Relations - April 2, 2026)

Own the AI Narrative: Introducing Visibility Intelligence (Agility PR Solutions - April 2, 2026)

Reputation management for AI search: monitoring and response framework (Axia Public Relations - April 3, 2026)

AI Is Changing How Software Companies Communicate Their Value (CommPRO - April 1, 2026)

Designing Campaigns That Do More Than Raise Awareness (EIN Presswire - April 2, 2026)

Agency Leaders Podcast: BPI's Andrew Bleeker & Jo-Ann Robertson (PRovoke Media - April 2, 2026) [PODCAST]

How communicators can get the most out of qualitative feedback (Ragan Communications - April 1, 2026)

Know someone who might like this wrapup of the latest in the PR/Comms industry? Please forward it to them!

Summary Section:

What ABC's Bachelorette Cancellation Teaches Us About Crisis Communications
By Alexis Schuchert
Franco - April 2, 2026
Explore what ABC's Bachelorette cancellation reveals about risk assessment, timing and narrative control when the stakes are this high.

The Scoop: Iran threatens American tech giants with attack; most remain silent
By Allison Carter
PR Daily - April 1, 2026
Iran threatens American tech giants with attack; most remain silent. Plus: Air Canada CEO announces retirement over French language controversy; Bluesky users revolt over AI.

PRNEWS Unveils 2026 Purpose & Impact Award Winners
PRNEWS - April 2, 2026
PRNEWS has unveiled the winners of the 2026 PRNEWS Purpose & Impact Awards, which recognize the organizations, teams and communicators redefining public relations through purpose-driven leadership and measurable social impact.

OpenAI acquires tech talk show TBPN
By Kerry Flynn
Axios - April 2, 2026
The deal underscores OpenAI's effort to not just release AI tools but also shape the public conversation on AI.

AI Visibility for Law Firms: The PR + Website Framework
By Robert Algeri + Kenneth Gary
JD Supra - April 3, 2026
This article is a joint effort from two disciplines that legal marketers tend to manage separately: public relations and website strategy. Though distinct and designed to achieve different objectives, we argue that the best AI visibility results are achieved when your website and PR efforts work together.

The Antidote to Brain Rot
By Melissa Wickes
Spin Sucks - April 2, 2026
If your attention span feels shot, you’re not alone. Melissa Wickes explores the latest research about learning as an antidote to brain rot and mental clutter.

Executive Visibility Strategies That Win
5W Public Relations - April 2, 2026
Learn executive visibility strategies that drive commercial value through LinkedIn optimization, speaking opportunities, ghostwriting and ROI measurement techniques.

Own the AI Narrative: Introducing Visibility Intelligence
By Diane Vuignier
Agility PR Solutions - April 2, 2026
As search preferences change and we enter a new phase beyond traditional search engine optimization, AI answer engines like ChatGPT, Claude, and Gemini are taking charge as the main gatekeepers of brand reputation. This creates a significant challenge for PR and marketing teams.

Reputation management for AI search: monitoring and response framework
Axia Public Relations - April 3, 2026
Learn a practical framework for reputation management in public relations across AI search results, citations, knowledge panels, reviews, and corrections.

AI Is Changing How Software Companies Communicate Their Value
By Bill Davies
CommPRO - April 1, 2026
As AI becomes table stakes across the tech industry, the real challenge for software companies is not adoption, but clearly communicating the value it actually delivers.

Designing Campaigns That Do More Than Raise Awareness
By Evan Kropp, Ph.D.
EIN Presswire - April 2, 2026
People drawn to creating public interest communication campaigns must hold their campaigns to different standards than those used to manage, for example, the release of a new product or raising brand awareness.

Agency Leaders Podcast: BPI's Andrew Bleeker & Jo-Ann Robertson [PODCAST]
By Maja Pawinska Sims
PRovoke Media - April 2, 2026
Bully Pulpit International's founder and CEO, and the public affairs firm's new president of Europe and Transatlantic growth join the podcast.

How communicators can get the most out of qualitative feedback
By Mike Prokopeak
Ragan Communications - April 1, 2026
Most communicators know that qualitative feedback matters. The challenge is scale. They haven't had the tools to use it effectively … until now.

If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.

All reports made with the help of Report Mule.