<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:googleplay="http://www.google.com/schemas/play-podcasts/1.0"><channel><title><![CDATA[Daily PR Brief]]></title><description><![CDATA[PR and Comms News]]></description><link>https://www.dailyprbrief.com</link><image><url>https://substackcdn.com/image/fetch/$s_!Dc2-!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F874ee17a-23c1-4ace-8773-d8edbd02bc15_500x500.png</url><title>Daily PR Brief</title><link>https://www.dailyprbrief.com</link></image><generator>Substack</generator><lastBuildDate>Wed, 17 Jun 2026 17:41:48 GMT</lastBuildDate><atom:link href="https://www.dailyprbrief.com/feed" rel="self" type="application/rss+xml"/><copyright><![CDATA[Daily PR Brief]]></copyright><language><![CDATA[en]]></language><webMaster><![CDATA[dailyprbrief@substack.com]]></webMaster><itunes:owner><itunes:email><![CDATA[dailyprbrief@substack.com]]></itunes:email><itunes:name><![CDATA[Daily PR Brief]]></itunes:name></itunes:owner><itunes:author><![CDATA[Daily PR Brief]]></itunes:author><googleplay:owner><![CDATA[dailyprbrief@substack.com]]></googleplay:owner><googleplay:email><![CDATA[dailyprbrief@substack.com]]></googleplay:email><googleplay:author><![CDATA[Daily PR Brief]]></googleplay:author><itunes:block><![CDATA[Yes]]></itunes:block><item><title><![CDATA[Good day! Your Tuesday Daily PR Brief is here - June 16, 2026]]></title><description><![CDATA[Think like an architect; Building a tier-1 media map for new media; Multigenerational messaging in modern PR campaigns; and more!]]></description><link>https://www.dailyprbrief.com/p/tue061626</link><guid isPermaLink="false">https://www.dailyprbrief.com/p/tue061626</guid><dc:creator><![CDATA[Daily PR Brief]]></dc:creator><pubDate>Tue, 16 Jun 2026 15:39:17 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!V0Vr!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F917b1ed1-e300-4dfb-923a-50c3858dc3b8_900x630.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!V0Vr!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F917b1ed1-e300-4dfb-923a-50c3858dc3b8_900x630.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!V0Vr!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F917b1ed1-e300-4dfb-923a-50c3858dc3b8_900x630.jpeg 424w, https://substackcdn.com/image/fetch/$s_!V0Vr!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F917b1ed1-e300-4dfb-923a-50c3858dc3b8_900x630.jpeg 848w, https://substackcdn.com/image/fetch/$s_!V0Vr!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F917b1ed1-e300-4dfb-923a-50c3858dc3b8_900x630.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!V0Vr!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F917b1ed1-e300-4dfb-923a-50c3858dc3b8_900x630.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!V0Vr!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F917b1ed1-e300-4dfb-923a-50c3858dc3b8_900x630.jpeg" width="900" height="630" 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srcset="https://substackcdn.com/image/fetch/$s_!V0Vr!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F917b1ed1-e300-4dfb-923a-50c3858dc3b8_900x630.jpeg 424w, https://substackcdn.com/image/fetch/$s_!V0Vr!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F917b1ed1-e300-4dfb-923a-50c3858dc3b8_900x630.jpeg 848w, https://substackcdn.com/image/fetch/$s_!V0Vr!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F917b1ed1-e300-4dfb-923a-50c3858dc3b8_900x630.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!V0Vr!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F917b1ed1-e300-4dfb-923a-50c3858dc3b8_900x630.jpeg 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><div><hr></div><p><strong>Read some of today's best PR and Comms industry news clips:</strong></p><p><strong><a href="https://prsarahevans.substack.com/p/if-youre-not-thinking-like-an-architect">If you're not thinking like an architect, you've got about 6 months to get on board. (PR@ctical - June 15, 2026)</a><br><br><a href="https://www.ragan.com/a-sudden-federal-directive-makes-your-ai-playbook-vulnerable/">A sudden federal directive makes your AI playbook vulnerable (Ragan Communications - June 16, 2026)</a><br><br><a href="https://spinsucks.com/communication/pr-marketing-metrics-ai-visibility/">The 4 PR and Marketing Metrics that Matter for AI Visibility (Spin Sucks - June 16, 2026)</a><br><br><a href="https://www.prdaily.com/social-media-clipping-pr-disclosure-risks/">The Scoop: The rise of 'clipping' on social media (PR Daily - June 15, 2026)</a><br><br><a href="https://www.agilitypr.com/pr-news/pr-news-trends/bridging-the-gap-multigenerational-messaging-in-modern-pr-campaigns/">Bridging the gap: Multigenerational messaging in modern PR campaigns (Agility PR Solutions - June 16, 2026)</a><br><br><a href="https://www.axiapr.com/blog/inside-the-newsroom-media-relations-insights-on-top-of-pr">Inside the newsroom: Media relations insights | On Top of PR (Axia Public Relations - June 16, 2026) [VIDEO]</a><br><br><a href="https://www.commpro.biz/news/fintech-in-crisis-times-companies-should-stay-calm-but-not-stay-silent">Fintech in Crisis Times: Companies Should Stay Calm, but Not Stay Silent (CommPRO - June 15, 2026)</a><br><br><a href="https://culpwrit.com/2026/06/15/what-students-young-pros-need-to-know-future-of-pr-consulting/">What Students &amp; Young Pros Need to Know: Future of PR Consulting (Culpwrit - June 15, 2026)</a><br><br><a href="https://substack.einpresswire.com/p/why-former-journalist-lindsay-bennett">Why Former Journalist Lindsay Bennett Believes Earned Media Is Critical for AI Visibility (EIN Presswire - June 15, 2026)</a><br><br><a href="https://www.prdaily.com/building-a-tier-1-media-map-for-new-media/">Building a tier-1 media map for new media (PR Daily - June 15, 2026)</a><br><br><a href="https://www.provokemedia.com/long-reads/article/five-findings-from-and-reactions-to-deloitte-s-2026-corporate-affairs-report">Five Findings From&#8212;and Reactions To&#8212;Deloitte's 2026 Corporate Affairs Report (PRovoke Media - June 14, 2026)</a><br><br><a href="https://localjournalistindex.com/">Local Journalist Index 2026 | Muck Rack (Muck Rack - June 16, 2026)</a></strong></p><div><hr></div><p><em><strong>Forward this free newsletter to someone who should be in the loop!</strong></em></p><div><hr></div><p><strong>Summary Section:</strong><br><br><em><strong><a href="https://www.forbes.com/councils/forbesagencycouncil/2026/05/07/social-media-is-a-must-for-ceos-and-heres-why-it-matters/">&#8203;</a><a href="https://www.forbes.com/councils/forbesagencycouncil/2026/05/21/authenticity-is-the-new-credibility-why-rigid-talking-points-fail-in-modern-pr/">&#8203;</a><a href="https://prsarahevans.substack.com/p/if-youre-not-thinking-like-an-architect">If you're not thinking like an architect, you've got about 6 months to get on board.</a></strong></em><br>By Sarah Evans<br>PR@ctical - June 15, 2026<br>Our agency now has 9 AI developers on staff, and our entire team is learning to solve in new ways. Here's what that shift means for your role.<br><br><em><strong><a href="https://www.ragan.com/a-sudden-federal-directive-makes-your-ai-playbook-vulnerable/">A sudden federal directive makes your AI playbook vulnerable</a></strong></em><br>By Stephanie Nivinskus<br>Ragan Communications - June 16, 2026<br>Six weeks ago, I published an AI vendor risk playbook built around the scenarios comms teams should prepare for. A federal directive wasn't one of them. I'd never seen the US government order an AI company to suspend access to a tool.<br><br><em><strong><a href="https://spinsucks.com/communication/pr-marketing-metrics-ai-visibility/">The 4 PR and Marketing Metrics that Matter for AI Visibility</a></strong></em><br>By Gini Dietrich, Founder and CEO of Arment Dietrich<br>Spin Sucks - June 16, 2026<br>Gini Dietrich reveals the four metrics that matter for AI visibility in 2026&#8212;and why impressions, reach, and AVEs won't survive your next budget meeting.<br><br><em><strong><a href="https://www.prdaily.com/social-media-clipping-pr-disclosure-risks/">The Scoop: The rise of 'clipping' on social media</a></strong></em><br>By Allison Carter<br>PR Daily - June 15, 2026<br>The rise of 'clipping' on social media. Plus: Youth social media bans spread; NBC News touts stability; AI-linked layoffs fuel backlash.<br><br><em><strong><a href="https://www.agilitypr.com/pr-news/pr-news-trends/bridging-the-gap-multigenerational-messaging-in-modern-pr-campaigns/">Bridging the gap: Multigenerational messaging in modern PR campaigns</a></strong></em><br>By Catherine Schwartz<br>Agility PR Solutions - June 16, 2026<br>Multigenerational messaging means shaping one core story that works for different age groups&#8212;without losing what makes it matter. In modern public relations, you can't skip this.<br><br><em><strong><a href="https://www.axiapr.com/blog/inside-the-newsroom-media-relations-insights-on-top-of-pr">Inside the newsroom: Media relations insights | On Top of PR</a></strong></em><strong><a href="https://www.axiapr.com/blog/inside-the-newsroom-media-relations-insights-on-top-of-pr"> [VIDEO]</a></strong><br>Axia Public Relations - June 16, 2026<br>Former CNN producer Tiffany Anthony shares pitching, newsroom insights, and relationship-building strategies for media relations success.<br><br><em><strong><a href="https://www.commpro.biz/news/fintech-in-crisis-times-companies-should-stay-calm-but-not-stay-silent">Fintech in Crisis Times: Companies Should Stay Calm, but Not Stay Silent</a></strong></em><br>By Alina Sysoeva<br>CommPRO - June 15, 2026<br>In fast-moving financial and fintech markets, effective crisis communications often comes down to a simple but critical choice: stay silent and risk losing control of the narrative, or respond quickly, transparently, and strategically to preserve trust when it matters most.<br><br><em><strong><a href="https://culpwrit.com/2026/06/15/what-students-young-pros-need-to-know-future-of-pr-consulting/">What Students &amp; Young Pros Need to Know: Future of PR Consulting</a></strong></em><br>By Kevin Oates<br>Culpwrit - June 15, 2026<br>The recent announcement of Golin Ketchum marks another significant moment in the evolution of the communications industry.<br><br><em><strong><a href="https://substack.einpresswire.com/p/why-former-journalist-lindsay-bennett">Why Former Journalist Lindsay Bennett Believes Earned Media Is Critical for AI Visibility</a></strong></em><br>By Issac Morgan<br>EIN Presswire - June 15, 2026<br>Lindsay Bennett knows a thing or two about storytelling. What's difficult for some people in communications, she has figured out how to do: turn company announcements and product launches into compelling stories that lead to media coverage.<br><br><em><strong><a href="https://www.prdaily.com/building-a-tier-1-media-map-for-new-media/">Building a tier-1 media map for new media</a></strong></em><br>By Kate Dmytrenko<br>PR Daily - June 15, 2026<br>The media landscape is contracting and expanding at the same time. These two realities may seem contradictory but are actually connected.<br><br><em><strong><a href="https://www.provokemedia.com/long-reads/article/five-findings-from-and-reactions-to-deloitte-s-2026-corporate-affairs-report">Five Findings From&#8212;and Reactions To&#8212;Deloitte's 2026 Corporate Affairs Report</a></strong></em><br>By Paul Holmes<br>PRovoke Media - June 14, 2026<br>The report reveals a function operating in a radically different and unpredictable era, marked by geopolitical volatility, rapid AI advancement, and declining institutional trust.<br><br><em><strong><a href="https://localjournalistindex.com/">Local Journalist Index 2026 | Muck Rack</a></strong></em><br>Muck Rack - June 16, 2026<br>How does the collapse in the number of journalists affect the coverage that&#8217;s so important to local residents?</p><div><hr></div><p>If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to <a href="mailto:christophe@itkinfo.com?subject=I%20found%20you%20through%20the%20DPB!">reach out</a>.</p><p>All reports made with the help of <a href="http://reportmule.com/">Report Mule</a>.</p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://www.dailyprbrief.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading the Daily PR Brief! Subscribe for free to receive new posts and support our work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div>]]></content:encoded></item><item><title><![CDATA[Start your week with Monday's Daily PR Brief! - June 15, 2026]]></title><description><![CDATA[XBOX prepares for 'the battle ahead'; What Google's AI shift actually means for paid search; What journalists want in press release format in 2026; and more!]]></description><link>https://www.dailyprbrief.com/p/mon061526</link><guid isPermaLink="false">https://www.dailyprbrief.com/p/mon061526</guid><dc:creator><![CDATA[Daily PR Brief]]></dc:creator><pubDate>Mon, 15 Jun 2026 17:21:28 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!RiXo!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2db845dc-d13c-4068-a7a0-b6832e5a5fcb_857x676.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!RiXo!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2db845dc-d13c-4068-a7a0-b6832e5a5fcb_857x676.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!RiXo!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2db845dc-d13c-4068-a7a0-b6832e5a5fcb_857x676.jpeg 424w, https://substackcdn.com/image/fetch/$s_!RiXo!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2db845dc-d13c-4068-a7a0-b6832e5a5fcb_857x676.jpeg 848w, https://substackcdn.com/image/fetch/$s_!RiXo!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2db845dc-d13c-4068-a7a0-b6832e5a5fcb_857x676.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!RiXo!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2db845dc-d13c-4068-a7a0-b6832e5a5fcb_857x676.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!RiXo!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2db845dc-d13c-4068-a7a0-b6832e5a5fcb_857x676.jpeg" width="857" height="676" 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class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><div><hr></div><p><strong>Read some of today's best PR and Comms industry news clips:</strong></p><p><strong><a href="https://www.ragan.com/xbox-prepares-for-the-battle-ahead/">CCOs earn their moment in the sun; XBOX prepares for 'the battle ahead' (Ragan Communications - June 12, 2026)</a><br><br><a href="https://www.odwyerpr.com/story/public/24882/2026-06-12/visibility-is-crucial-for-ceos.html">Visibility is Crucial for CEOs (O'Dwyer's - June 12, 2026)</a><br><br><a href="https://www.agilitypr.com/pr-news/content-media-relations/press-release-format-breakdown-what-journalists-want-in-2026/">Press release format breakdown: What journalists want in 2026 (Agility PR Solutions - June 12, 2026)</a><br><br><a href="https://www.commpro.biz/news/prsa-ny-15-under-35-honorees-reflect-on-career-growth-mentorship-and-leadership-part-one">PRSA-NY 15 Under 35 Honorees Reflect on Career Growth, Mentorship and Leadership - Part One (CommPRO - June 14, 2026)</a><br><br><a href="https://www.finnpartners.com/news-insights/what-googles-ai-shift-actually-means-for-paid-search/">What Google's AI shift actually means for paid search (FINN Partners - June 15, 2026)</a><br><br><a href="https://www.prdaily.com/before-they-say-yes-what-communicators-owe-influencers-celebrities-and-spokespeople/">Before they say yes: What communicators owe influencers, celebrities and spokespeople (PR Daily - June 15, 2026)</a><br><br><a href="https://www.prmoment.com/opinion/pr-stunt-watch-vikings-sausage-rolls-and-six-packs">PR Stunt Watch: Vikings, sausage rolls and six packs (PRmoment (UK) - June 11, 2026)</a><br><br><a href="https://www.provokemedia.com/long-reads/article/leading-pr-agencies-score-high-marks-from-employees">Leading PR Agencies Score High Marks From Employees (PRovoke Media - June 15, 2026)</a><br><br><a href="https://www.forbes.com/councils/forbescommunicationscouncil/2026/06/15/why-ai-is-making-human-judgment-the-only-competitive-advantage-that-matters/">Why AI Is Making Human Judgment The Only Competitive Advantage That Matters (Forbes - June 15, 2026)</a><br><br><a href="https://everything-pr.com/reddit-for-technology-how-microsoft-nvidia-stripe-and-tesla-win-the-ai-citation-layer">Reddit for Technology: How Microsoft, Nvidia, Stripe, and Tesla Win the AI Citation Layer (Everything-PR - June 15, 2026)</a><br><br><a href="https://pracademy.co.uk/insights/the-wild-wild-west-of-geo/">The Wild Wild West of GEO (PR Academy (UK) - June 8, 2026)</a><br><br><a href="https://meredithandthemedia.substack.com/p/linkedin-introduces-creator-marketplace">LinkedIn Introduces Creator Marketplace (Meredith &amp; The Media - June 10, 2026)</a></strong></p><div><hr></div><p><em><strong>Forward this free newsletter to someone who should be in the loop!</strong></em></p><div><hr></div><p><strong>Summary Section:</strong><br><br><em><strong><a href="https://www.forbes.com/councils/forbesagencycouncil/2026/05/07/social-media-is-a-must-for-ceos-and-heres-why-it-matters/">&#8203;</a><a href="https://www.forbes.com/councils/forbesagencycouncil/2026/05/21/authenticity-is-the-new-credibility-why-rigid-talking-points-fail-in-modern-pr/">&#8203;</a><a href="https://www.ragan.com/xbox-prepares-for-the-battle-ahead/">CCOs earn their moment in the sun; XBOX prepares for 'the battle ahead'</a></strong></em><br>By Allison Carter<br>Ragan Communications - June 12, 2026<br>CCOs earn their moment in the sun; XBOX prepares for 'the battle ahead'. Plus: The internal fights at '60 Minutes' continue to spill into an external mess.<br><br><em><strong><a href="https://www.odwyerpr.com/story/public/24882/2026-06-12/visibility-is-crucial-for-ceos.html">Visibility is Crucial for CEOs</a></strong></em><br>By Steve Barnes<br>O'Dwyer's - June 12, 2026<br>CEOs are increasingly being expected to serve as the face of their organization, but the strategies used to implement that increased visibility vary, according to a new report from V2 Communications.<br><br><em><strong><a href="https://www.agilitypr.com/pr-news/content-media-relations/press-release-format-breakdown-what-journalists-want-in-2026/">Press release format breakdown: What journalists want in 2026</a></strong></em><br>By Jeremy Moser<br>Agility PR Solutions - June 12, 2026<br>In 2026, the gap between a press release that gets picked up and one that gets ignored comes down to a simple question.<br><br><em><strong><a href="https://www.commpro.biz/news/prsa-ny-15-under-35-honorees-reflect-on-career-growth-mentorship-and-leadership-part-one">PRSA-NY 15 Under 35 Honorees Reflect on Career Growth, Mentorship and Leadership - Part One</a></strong></em><br>CommPRO - June 14, 2026<br>As PRSA-NY launches the 2026 15 Under 35 Awards program, CommPRO is speaking with past honorees about what the recognition meant to them, how it influenced their careers, and the lessons they hope today's emerging communications professionals will carry forward.<br><br><em><strong><a href="https://www.finnpartners.com/news-insights/what-googles-ai-shift-actually-means-for-paid-search/">What Google's AI shift actually means for paid search</a></strong></em><br>By Charlotte Allen<br>FINN Partners - June 15, 2026<br>Google I/O and Google Marketing Live both ran in the same week this year, and together the two conferences made it pretty clear where search is headed. AI Mode is now where most of the activity is, and the way we buy is changing in response.<br><br><em><strong><a href="https://www.prdaily.com/before-they-say-yes-what-communicators-owe-influencers-celebrities-and-spokespeople/">Before they say yes: What communicators owe influencers, celebrities and spokespeople</a></strong></em><br>By Crystal Borde<br>PR Daily - June 15, 2026<br>Recent headlines involving artists withdrawing from the Freedom250 concert series after alleging they were not fully informed about the nature of their participation offer a reminder of a fundamental communications principle.<br><br><em><strong><a href="https://www.prmoment.com/opinion/pr-stunt-watch-vikings-sausage-rolls-and-six-packs">PR Stunt Watch: Vikings, sausage rolls and six packs</a></strong></em><br>By Amy Jones<br>PRmoment (UK) - June 11, 2026<br>I had aimed to avoid the F-word this week. Alas, it is impossible whilst approaching the global football event that I'm sure we're all briefed to our eyeballs about (I know we sell engines/flaxseed/teeth whitening strips, but how can we jump on the football event this summer?). So, here it is. A planned football-free Stunt Watch, which is in fact only one quarter not football or football event adjacent. I'm sorry! <br><br><em><strong><a href="https://www.provokemedia.com/long-reads/article/leading-pr-agencies-score-high-marks-from-employees">Leading PR Agencies Score High Marks From Employees</a></strong></em><br>By Paul Holmes<br>PRovoke Media - June 15, 2026<br>Economic headwinds, industry consolidation, layoffs, and the looming threat of job losses to artificial intelligence have taken their toll on morale in the North American public relations agency business over the past two years, but leading PR agencies still score high marks from their employees.<br><br><em><strong><a href="https://www.forbes.com/councils/forbescommunicationscouncil/2026/06/15/why-ai-is-making-human-judgment-the-only-competitive-advantage-that-matters/">Why AI Is Making Human Judgment The Only Competitive Advantage That Matters</a></strong></em><br>By Amrita Hemdev<br>Forbes - June 15, 2026<br>In a world where execution is increasingly free, clarity of mind becomes the most defensible asset a business can own.&#8203;&#8203;<br><br><em><strong><a href="https://everything-pr.com/reddit-for-technology-how-microsoft-nvidia-stripe-and-tesla-win-the-ai-citation-layer">Reddit for Technology: How Microsoft, Nvidia, Stripe, and Tesla Win the AI Citation Layer</a></strong></em><br>By Ronn Torossian, Founder of 5WPR<br>Everything-PR - June 15, 2026<br>Discover how Microsoft, Nvidia, Stripe, &amp; Tesla leverage Reddit to dominate AI citation share.<br><br><em><strong><a href="https://pracademy.co.uk/insights/the-wild-wild-west-of-geo/">The Wild Wild West of GEO</a></strong></em><br>By Ann Pilkington<br>PR Academy (UK) - June 8, 2026<br>GEO and PR. New AMEC Principles for measurement and top tips and advice from measurement specialist Paul Hender.<br><br><em><strong><a href="https://meredithandthemedia.substack.com/p/linkedin-introduces-creator-marketplace">LinkedIn Introduces Creator Marketplace</a></strong></em><br>By Meredith Klein<br>Meredith &amp; The Media - June 10, 2026<br>LinkedIn is launching Creator Marketplace, a new hub designed to help brands discover, evaluate, and partner with creators directly on LinkedIn.</p><div><hr></div><p>If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to <a href="mailto:christophe@itkinfo.com?subject=I%20found%20you%20through%20the%20DPB!">reach out</a>.</p><p>All reports made with the help of <a href="http://reportmule.com/">Report Mule</a>.</p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://www.dailyprbrief.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading the Daily PR Brief! Subscribe for free to receive new posts and support our work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div>]]></content:encoded></item><item><title><![CDATA[Happy Friday! Here is your Daily PR Brief - June 12, 2026]]></title><description><![CDATA[Amazon's AI leaderboard headache shows why adoption signals matter; When making things easier hurts brand loyalty; Communicators warn against 'automating judgment'; more!]]></description><link>https://www.dailyprbrief.com/p/fri061226</link><guid isPermaLink="false">https://www.dailyprbrief.com/p/fri061226</guid><dc:creator><![CDATA[Daily PR Brief]]></dc:creator><pubDate>Fri, 12 Jun 2026 17:15:15 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!7glx!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F65392e0d-d855-4aa9-bda1-8a0653ab5267_900x675.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" 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y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><div><hr></div><p><em>Daily PR Brief is free. If you find our curation valuable, please consider working with the team that puts it together.</em></p><p><em><a href="https://itkinfo.com/">ITK Information Services</a> - our team of analysts who create custom-curated daily media briefings for organizations of all sizes. Contact christophe@itkinfo.com for more details.</em></p><p><em><a href="https://reportmule.com/">Report Mule</a> - the software we use to automatically turn links into ready-to-deliver reports. Accounts start at $30/mo.</em></p><p><em><a href="https://www.medialistpro.com/">Media List Pro</a> - carefully researched media lists to make sure your next pitch goes to the right journalist and the right publication. $50/hr. </em></p><div><hr></div><p><strong>Read some of today's best PR and Comms industry news clips:<br><br><a href="https://www.ragan.com/amazon-ai-leaderboard-communications/">Amazon's AI leaderboard headache shows why adoption signals matter (Ragan Communications - June 11, 2026)</a><br><br><a href="https://www.prnewsonline.com/pr-roundup-when-culture-moves-brands-follow-lessons-from-kalshi-the-world-cup-and-toy-story-5/">PR Roundup: When Culture Moves, Brands Follow&#8212;Lessons from Kalshi, the World Cup and Toy Story 5 (PRNEWS - June 11, 2026)</a><br><br><a href="https://www.forbes.com/councils/forbescommunicationscouncil/2026/06/12/credibility-is-more-than-just-checking-the-facts/">Credibility Is More Than Just Checking The Facts (Forbes - June 12, 2026)</a><br><br><a href="https://fromallpoints.co.uk/blog/how-to-show-up-in-ai-tools-via-pr/">How to Show Up in AI Tools via PR Marketing (allpoints (UK) - June 10, 2026)</a><br><br><a href="https://www.agilitypr.com/pr-news/branding-reputation/the-convenience-trap-when-making-things-easier-hurts-brand-loyalty/">The convenience trap: When making things easier hurts brand loyalty (Agility PR Solutions - June 11, 2026)</a><br><br><a href="https://www.commpro.biz/news/communications-content-authentication-and-building-a-trust-stack-in-the-ai-age">Communications, Content Authentication, and Building a Trust Stack in the AI Age (CommPRO - June 11, 2026)</a><br><br><a href="https://www.finnpartners.com/news-insights/boom-scroll-june-2026-social-media-updates/">June Social Media Updates: How Search-First Strategies Are Dominating Social Media (FINN Partners - June 12, 2026)</a><br><br><a href="https://www.landispr.com/publicity/how-a-sea-lion-serenade-became-a-publicity-stunt-that-traveled-the-nation/">How a Sea Lion Serenade Became a Publicity Stunt That Traveled the Nation (Landis Communications - June 10, 2026)</a><br><br><a href="https://www.prdaily.com/the-scoop-prediction-markets-crack-down-on-partnerships-with-influencers-spreading-election-conspiracy-theories/">The Scoop: Prediction markets crack down on partnerships with influencers spreading election conspiracy theories (PR Daily - June 12, 2026)</a><br><br><a href="https://www.provokemedia.com/latest/article/communicators-warn-against-%27automating-judgment%27-after-starbucks-korea%27s-tank-day-crisis">Communicators Warn Against 'Automating Judgment' After Starbucks Korea's Tank Day Crisis (PRovoke Media - June 12, 2026)</a><br><br><a href="https://www.odwyerpr.com/story/public/24881/2026-06-12/pr-firm-news-walker-sands-acquires-revpartners.html">PR Firm News: Walker Sands Acquires RevPartners (O'Dwyer's - June 12, 2026)</a><br><br><a href="https://universitytimes.ie/2026/06/this-years-met-gala-was-a-masterclass-in-pr/">This year's Met Gala was a Masterclass in PR (The University Times (Ireland) - June 12, 2026)</a></strong></p><div><hr></div><p><em><strong>Share this newsletter with the PR teams, agencies, or comms pros you work with!</strong></em></p><div><hr></div><p><strong>Summary Section:</strong><br><br><em><strong><a href="https://www.ragan.com/amazon-ai-leaderboard-communications/">Amazon's AI leaderboard headache shows why adoption signals matter</a></strong></em><br>By Sean Devlin<br>Ragan Communications - June 11, 2026<br>Amazon put together a leaderboard so employees could track how they used AI compared to their peers, and it worked. But perhaps not in the way the tech giant anticipated.<br><br><em><strong><a href="https://www.prnewsonline.com/pr-roundup-when-culture-moves-brands-follow-lessons-from-kalshi-the-world-cup-and-toy-story-5/">PR Roundup: When Culture Moves, Brands Follow&#8212;Lessons from Kalshi, the World Cup and Toy Story 5</a></strong></em><br>By Nicole Schuman<br>PRNEWS - June 11, 2026<br>PR Roundup covers how communicators can interpret Kalshi's compliance move, which brands are actually breaking through the World Cup noise and why "Toy Story 5" is giving brands a nostalgia-fueled engagement boost ahead of its release date.<br><br><em><strong><a href="https://www.forbes.com/councils/forbescommunicationscouncil/2026/06/12/credibility-is-more-than-just-checking-the-facts/">Credibility Is More Than Just Checking The Facts</a></strong></em><br>By Jennifer Best, CMO for AmICredible<br>Forbes - June 12, 2026<br>To create and consume credible content, we need to first identify the elements of what makes something credible. &#8203;<br><br><em><strong><a href="https://fromallpoints.co.uk/blog/how-to-show-up-in-ai-tools-via-pr/">How to Show Up in AI Tools via PR Marketing</a></strong></em><br>By Megan Johnstone-Mackie<br>allpoints (UK) - June 10, 2026<br>Here we are again&#8230; yet another layer of marketing we need to wrap our heads around, because fundamentally, the way people find information is changing, and it's happening fast.<br><br><em><strong><a href="https://www.agilitypr.com/pr-news/branding-reputation/the-convenience-trap-when-making-things-easier-hurts-brand-loyalty/">The convenience trap: When making things easier hurts brand loyalty</a></strong></em><br>By Lucy-Jayne Love<br>Agility PR Solutions - June 11, 2026<br>Consumers now expect seamless digital journeys that save time and eliminate unnecessary effort. This shift has transformed convenience into one of the most powerful drivers of modern consumer behavior.<br><br><em><strong><a href="https://www.commpro.biz/news/communications-content-authentication-and-building-a-trust-stack-in-the-ai-age">Communications, Content Authentication, and Building a Trust Stack in the AI Age</a></strong></em><br>CommPRO - June 11, 2026<br>As AI reshapes how information is discovered and trusted, communications leaders are exploring how narrative authority and content authentication can work together to build credibility with both human audiences and intelligent systems.<br><br><em><strong><a href="https://www.finnpartners.com/news-insights/boom-scroll-june-2026-social-media-updates/">June Social Media Updates: How Search-First Strategies Are Dominating Social Media</a></strong></em><br>By Charlotte Allen<br>FINN Partners - June 12, 2026<br>The landscape of digital connection is undergoing a profound transformation as algorithmic networks reorganize how they source and structure consumer information.<br><br><em><strong><a href="https://www.landispr.com/publicity/how-a-sea-lion-serenade-became-a-publicity-stunt-that-traveled-the-nation/">How a Sea Lion Serenade Became a Publicity Stunt That Traveled the Nation</a></strong></em><br>By Makenzi Jordan Rodriguez<br>Landis Communications - June 10, 2026<br>If you've been to San Francisco, you understand it's a city full of personalities and iconic landmarks. And few are more beloved &#8211; or more photogenic &#8211; than the sea lions at Pier 39.<br><br><em><strong><a href="https://www.prdaily.com/the-scoop-prediction-markets-crack-down-on-partnerships-with-influencers-spreading-election-conspiracy-theories/">The Scoop: Prediction markets crack down on partnerships with influencers spreading election conspiracy theories</a></strong></em><br>By Paul Hiebert<br>PR Daily - June 12, 2026<br>Prediction markets crack down on partnerships with influencers spreading election conspiracy theories. Plus: Ben &amp; Jerry's co-founder accuses parent company of muzzling the brand's voice; Tom Brady's coconut water aims to go viral with a controversial name.<br><br><em><strong><a href="https://www.provokemedia.com/latest/article/communicators-warn-against-%27automating-judgment%27-after-starbucks-korea%27s-tank-day-crisis">Communicators Warn Against 'Automating Judgment' After Starbucks Korea's Tank Day Crisis</a></strong></em><br>By Camillia Dass<br>PRovoke Media - June 12, 2026<br>Starbucks Korea's AI-assisted campaign controversy was ultimately a human oversight failure, not a technology failure.<br><br><em><strong><a href="https://www.odwyerpr.com/story/public/24881/2026-06-12/pr-firm-news-walker-sands-acquires-revpartners.html">PR Firm News: Walker Sands Acquires RevPartners</a></strong></em><br>By Steve Barnes<br>O'Dwyer's - June 12, 2026<br>PR firm news from Walker Sands, FoodMix Marketing Communications and Dynasty Financial Partners.<br><br><em><strong><a href="https://universitytimes.ie/2026/06/this-years-met-gala-was-a-masterclass-in-pr/">This year's Met Gala was a Masterclass in PR</a></strong></em><br>By Helena Thiel<br>The University Times (Ireland) - June 12, 2026<br>In the midst of a cost-of-living crisis, a lavish ball headed by a billionaire couple would understandably be the last thing on people's minds. But 1.696 billion global video views and 108 million social engagements say otherwise.</p><div><hr></div><p><em>If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to <a href="mailto:christophe@itkinfo.com?subject=I%20found%20you%20through%20the%20DPB!">reach out</a>.</em></p><p><em>All reports made with the help of <a href="http://reportmule.com/">Report Mule</a>.</em></p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://www.dailyprbrief.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading the Daily PR Brief! Subscribe for free to receive new posts and support our work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div>]]></content:encoded></item><item><title><![CDATA[Greetings! Peruse your Thursday Daily PR Brief - June 11, 2026]]></title><description><![CDATA[The national tourism agency behind "There's Nothing Like Australia"; More can't-miss events for comms pros in 2026; What domain names signal to journalists; more!]]></description><link>https://www.dailyprbrief.com/p/thu061126</link><guid isPermaLink="false">https://www.dailyprbrief.com/p/thu061126</guid><dc:creator><![CDATA[Daily PR Brief]]></dc:creator><pubDate>Thu, 11 Jun 2026 17:47:29 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!mVim!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ffad2fa21-83fd-49f5-9ddb-2d5857fb4296_900x600.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" 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y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><div><hr></div><p><strong>Read some of today's best PR and Comms industry news clips:</strong></p><p><strong><a href="https://everything-pr.com/tourism-australia">Tourism Australia: The National Tourism Agency Behind "There's Nothing Like Australia" (Everything-PR - June 11, 2026)</a><br><br><a href="https://www.prdaily.com/the-scoop-the-american-diabetes-association-explains-removal-of-scientists-from-conference/">The Scoop: The American Diabetes Association explains removal of scientists from conference (PR Daily - June 10, 2026)</a><br><br><a href="https://www.prnewsonline.com/explainer-share-of-voice/">Explainer: Share of Voice (PRNEWS - June 10, 2026)</a><br><br><a href="https://instituteforpr.org/gallup-global-workplace-2026/">The State of the Global Workplace (Institute for Public Relations - June 9, 2026)</a><br><br><a href="https://prsay.prsa.org/2026/06/11/how-to-use-ai-to-better-connect-with-humans/">How to Use AI to Better Connect With Humans (PRsay - June 11, 2026)</a><br><br><a href="https://www.prmoment.com/opinion/stop-treating-reputation-as-a-pr-problem-its-a-strategy-problem">Stop treating reputation as a PR problem &#8211; it's a strategy problem (PRmoment (UK) - June 11, 2026)</a><br><br><a href="https://www.agilitypr.com/pr-news/content-media-relations/what-domain-names-signal-to-journalists-before-they-ever-read-your-pitch/">What domain names signal to journalists before they ever read your pitch (Agility PR Solutions - June 11, 2026)</a><br><br><a href="https://www.commpro.biz/news/tv-news-producers-need-pr-more-than-ever-and-the-numbers-prove-it">TV News Producers Need PR More Than Ever and the Numbers Prove It (CommPRO - June 11, 2026)</a><br><br><a href="https://substack.einpresswire.com/p/what-is-ai-search-optimization-and">What Is AI Search Optimization &#8212; and Why PR Professionals Can't Afford to Ignore It (EIN Presswire - June 10, 2026)</a><br><br><a href="https://muckrack.com/blog/second-half-of-2026-pr-events">10 more can't-miss events for comms pros in 2026 (Muck Rack - June 11, 2026)</a><br><br><a href="https://www.forbes.com/councils/forbescommunicationscouncil/2026/06/11/in-a-world-of-agents-and-ai-people-will-be-the-premium/">In A World Of Agents And AI, People Will Be The Premium (Forbes - June 11, 2026)</a><br><br><a href="https://www.provokemedia.com/latest/article/omnicom-pr-unveils-new-golin-ketchum-brand">Omnicom PR Unveils New Golin Ketchum Brand, Leadership Roles (PRovoke Media - June 10, 2026)</a></strong></p><div><hr></div><p><em><strong>Forward this free newsletter to someone who should be in the loop!</strong></em></p><div><hr></div><p><strong>Summary Section:</strong><br><br><em><strong><a href="https://www.forbes.com/councils/forbesagencycouncil/2026/05/07/social-media-is-a-must-for-ceos-and-heres-why-it-matters/">&#8203;</a><a href="https://www.forbes.com/councils/forbesagencycouncil/2026/05/21/authenticity-is-the-new-credibility-why-rigid-talking-points-fail-in-modern-pr/">&#8203;</a><a href="https://everything-pr.com/tourism-australia">Tourism Australia: The National Tourism Agency Behind "There's Nothing Like Australia"</a></strong></em><br>Everything-PR - June 11, 2026<br>Tourism Australia is the Australian Government's national tourism agency and one of the most-studied destination marketing operations globally.<br><br><em><strong><a href="https://www.prdaily.com/the-scoop-the-american-diabetes-association-explains-removal-of-scientists-from-conference/">The Scoop: The American Diabetes Association explains removal of scientists from conference</a></strong></em><br>By Courtney Blackann<br>PR Daily - June 10, 2026<br>The American Diabetes Association explains removal of scientists from conference. Plus: The internet is divided over HelloFresh's Pride post; Cracker Barrel earnings show promising signs of brand recovery.<br><br><em><strong><a href="https://www.prnewsonline.com/explainer-share-of-voice/">Explainer: Share of Voice</a></strong></em><br>By Nicole Schuman<br>PRNEWS - June 10, 2026<br>Even experienced PR professionals need a refresher on the basics from time to time, as well as insight about newer concepts. Today we review the definition of "share of voice."<br><br><em><strong><a href="https://instituteforpr.org/gallup-global-workplace-2026/">The State of the Global Workplace</a></strong></em><br>By Olivia K. Fajardo<br>Institute for Public Relations - June 9, 2026<br>Gallup examined employee engagement and emotional wellbeing across the globe. Findings emphasized the important role of managers in workplace performance and change readiness.<br><br><em><strong><a href="https://prsay.prsa.org/2026/06/11/how-to-use-ai-to-better-connect-with-humans/">How to Use AI to Better Connect With Humans</a></strong></em><br>By Ann Wylie<br>PRsay - June 11, 2026<br>Turns out, a robot can help you relate better to humans.<br><br><em><strong><a href="https://www.prmoment.com/opinion/stop-treating-reputation-as-a-pr-problem-its-a-strategy-problem">Stop treating reputation as a PR problem &#8211; it's a strategy problem</a></strong></em><br>By Kelly Pepworth, Managing Director at Speed Communications<br>PRmoment (UK) - June 11, 2026<br>There's a question I've been asked more times than I can count, usually after a crisis or reputational challenge has taken hold: "What do we do now?"<br><br><em><strong><a href="https://www.agilitypr.com/pr-news/content-media-relations/what-domain-names-signal-to-journalists-before-they-ever-read-your-pitch/">What domain names signal to journalists before they ever read your pitch</a></strong></em><br>By Elsie Oliver<br>Agility PR Solutions - June 11, 2026<br>Here we look at how securing a professional domain name is one of the easiest and most effective ways to show the press you mean business.<br><br><em><strong><a href="https://www.commpro.biz/news/tv-news-producers-need-pr-more-than-ever-and-the-numbers-prove-it">TV News Producers Need PR More Than Ever and the Numbers Prove It</a></strong></em><br>By Doug Simon<br>CommPRO - June 11, 2026<br>As AI discoverability and Generative Engine Optimization (GEO) reshape how information is found and cited, new research from D S Simon Media suggests that local TV news may be one of the most powerful and underutilized opportunities for brands to build visibility, credibility and lasting influence.<br><br><em><strong><a href="https://substack.einpresswire.com/p/what-is-ai-search-optimization-and">What Is AI Search Optimization &#8212; and Why PR Professionals Can't Afford to Ignore It</a></strong></em><br>By Cassie Clark<br>EIN Presswire - June 10, 2026<br>AI search is already changing how people discover brands, and this piece breaks down why Cassie Clark&#8217;s Freshness, Structure, and Authority model now determines who gets cited in AI&#8209;generated answers.<br><br><em><strong><a href="https://muckrack.com/blog/second-half-of-2026-pr-events">10 more can't-miss events for comms pros in 2026</a></strong></em><br>By David Tilove<br>Muck Rack - June 11, 2026<br>Muck Rack put together a list of the top upcoming PR and communications events, conferences and summits you should know about in the second half of 2026.<br><br><em><strong><a href="https://www.forbes.com/councils/forbescommunicationscouncil/2026/06/11/in-a-world-of-agents-and-ai-people-will-be-the-premium/">In A World Of Agents And AI, People Will Be The Premium</a></strong></em><br>By Michelle O'Connor<br>Forbes - June 11, 2026<br>The lower the floor drops on AI-generated content, the greater the premium on anything that feels genuinely made.<br><br><em><strong><a href="https://www.provokemedia.com/latest/article/omnicom-pr-unveils-new-golin-ketchum-brand">Omnicom PR Unveils New Golin Ketchum Brand, Leadership Roles</a></strong></em><br>By Paul Holmes<br>PRovoke Media - June 10, 2026<br>In the latest of a series of restructuring moves following the acquisition of Interpublic by Omnicom, which closed in November, Golin and Ketchum&#8212;which announced their merger in February&#8212;have completed their integration and rebranded as Golin Ketchum.</p><div><hr></div><p>If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to <a href="mailto:christophe@itkinfo.com?subject=I%20found%20you%20through%20the%20DPB!">reach out</a>.</p><p>All reports made with the help of <a href="http://reportmule.com/">Report Mule</a>.</p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://www.dailyprbrief.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading the Daily PR Brief! Subscribe for free to receive new posts and support our work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div>]]></content:encoded></item><item><title><![CDATA[Hi! Check out your Wednesday Daily PR Brief - June 10, 2026]]></title><description><![CDATA[How young PR pros can thrive in remote jobs; Every PR agency is going to Cannes with an AI story; Optimizing press releases for GEO and journalists; and more!]]></description><link>https://www.dailyprbrief.com/p/wed061026</link><guid isPermaLink="false">https://www.dailyprbrief.com/p/wed061026</guid><dc:creator><![CDATA[Daily PR Brief]]></dc:creator><pubDate>Wed, 10 Jun 2026 14:55:52 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!Ts6y!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F54b39aa9-463c-470c-9b9d-d16474695842_1248x832.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div><hr></div><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!Ts6y!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F54b39aa9-463c-470c-9b9d-d16474695842_1248x832.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!Ts6y!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F54b39aa9-463c-470c-9b9d-d16474695842_1248x832.jpeg 424w, https://substackcdn.com/image/fetch/$s_!Ts6y!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F54b39aa9-463c-470c-9b9d-d16474695842_1248x832.jpeg 848w, https://substackcdn.com/image/fetch/$s_!Ts6y!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F54b39aa9-463c-470c-9b9d-d16474695842_1248x832.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!Ts6y!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F54b39aa9-463c-470c-9b9d-d16474695842_1248x832.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!Ts6y!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F54b39aa9-463c-470c-9b9d-d16474695842_1248x832.jpeg" width="1248" height="832" 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class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><div><hr></div><p><strong>Read some of today's best PR and Comms industry news clips:</strong></p><p><strong><a href="https://culpwrit.com/2026/06/09/how-young-pr-pros-can-thrive-in-remote-jobs/">How Young PR Pros Can Thrive in Remote Jobs (Culpwrit - June 9, 2026)</a><br><br><a href="https://www.odwyerpr.com/story/public/24861/2026-06-09/most-important-communications-challenge-isnt-attention-its-understanding.html">The Most Important Communications Challenge Isn't Attention -- It's Understanding (O'Dwyer's - June 9, 2026)</a><br><br><a href="https://www.prdaily.com/optimizing-press-releases-for-geo-and-journalists-see-a-real-example/">Optimizing press releases for GEO and journalists: See a real example (PR Daily - June 10, 2026)</a><br><br><a href="https://www.prnewsonline.com/the-seasonal-pr-mistake-brands-make-every-year-and-how-to-avoid-it/">The Seasonal PR Mistake Brands Make Every Year (and How to Avoid It) (PRNEWS - June 9, 2026)</a><br><br><a href="https://www.agilitypr.com/pr-news/pr-news-trends/beyond-borders-in-2026-how-to-craft-pr-stories-that-actually-land-across-cultures-not-get-ignored/">Beyond borders in 2026: How to craft PR stories that actually land across cultures (not get ignored) (Agility PR Solutions - June 9, 2026)</a><br><br><a href="https://www.commpro.biz/news/ai-visibility-how-brands-show-up-in-ai-answers-and-why-geo-belongs-to-communications">AI Visibility: How Brands Show Up in AI Answers and Why GEO Belongs to Communications (CommPRO - June 10, 2026)</a><br><br><a href="https://groundfloormedia.com/blog/helpful-content-cited-in-ai-search/">The Content Hive: How Helpful Content Gets Cited in AI-Powered Search (GroundFloor Media - June 9, 2026)</a><br><br><a href="https://www.napierb2b.com/2026/06/ai-and-pr-the-future-of-media-engagement-with-iskren-lilov-muck-rack/">AI and PR: The Future of Media Engagement with Iskren Lilov, Muck Rack (Napier - June 10, 2026) [PODCAST]</a><br><br><a href="https://www.provokemedia.com/latest/podcast/article/cco-podcast-inova%27s-tracey-schroeder-on-healthcare-communications">CCO Podcast: Inova's Tracey Schroeder On Healthcare Communications (PRovoke Media - June 9, 2026)</a><br><br><a href="https://www.forbes.com/councils/forbescommunicationscouncil/2026/06/10/when-every-message-is-urgent-nothing-is-urgent/">When Every Message Is Urgent, Nothing Is Urgent (Forbes - June 10, 2026)</a><br><br><a href="https://everything-pr.com/every-pr-agency-cannes-ai-story">Every PR Agency Is Going To Cannes With An AI Story (Everything-PR - June 9, 2026)</a><br><br><a href="https://www.ragan.com/4-ways-communicators-can-keep-an-issue-from-becoming-a-crisis/">4 ways communicators can keep an issue from becoming a crisis (Ragan Communications - June 10, 2026)</a></strong></p><div><hr></div><p><em><strong>Forward this free newsletter to someone who should be in the loop!</strong></em></p><div><hr></div><p><strong>Summary Section:</strong><br><br><em><strong><a href="https://www.forbes.com/councils/forbesagencycouncil/2026/05/07/social-media-is-a-must-for-ceos-and-heres-why-it-matters/">&#8203;</a><a href="https://www.forbes.com/councils/forbesagencycouncil/2026/05/21/authenticity-is-the-new-credibility-why-rigid-talking-points-fail-in-modern-pr/">&#8203;</a><a href="https://culpwrit.com/2026/06/09/how-young-pr-pros-can-thrive-in-remote-jobs/">How Young PR Pros Can Thrive in Remote Jobs</a></strong></em><br>By Ron Culp<br>Culpwrit - June 9, 2026<br>Many of us have grown accustomed to work-from-home arrangements, with an occasional appearance in the office. But almost everyone &#8212; management and employees (and me)&#8211; realizes that young PR professionals are missing out on a lot of growth experiences, mentoring, and team building by not trekking into an office regularly.<br><br><em><strong><a href="https://www.odwyerpr.com/story/public/24861/2026-06-09/most-important-communications-challenge-isnt-attention-its-understanding.html">The Most Important Communications Challenge Isn't Attention -- It's Understanding</a></strong></em><br>By Aric Caplan, Founder &amp; Principal of Caplan Communications<br>O'Dwyer's - June 9, 2026<br>People often mistake visibility for success in communications. They see the headline, the interview, the op-ed, the viral post, or the policy outcome and assume that is the work. It isn't.<br><br><em><strong><a href="https://www.prdaily.com/optimizing-press-releases-for-geo-and-journalists-see-a-real-example/">Optimizing press releases for GEO and journalists: See a real example</a></strong></em><br>By Paul Hiebert<br>PR Daily - June 10, 2026<br>How The University of Texas MD Anderson Cancer Center restructured the way it presents information.<br><br><em><strong><a href="https://www.prnewsonline.com/the-seasonal-pr-mistake-brands-make-every-year-and-how-to-avoid-it/">The Seasonal PR Mistake Brands Make Every Year (and How to Avoid It)</a></strong></em><br>By Lindsey Bradshaw<br>PRNEWS - June 9, 2026<br>The brands that consistently secure seasonal coverage aren't always the biggest or best funded. They're the ones that understand a simple reality: Editorial calendars move much faster than consumer calendars.<br><br><em><strong><a href="https://www.agilitypr.com/pr-news/pr-news-trends/beyond-borders-in-2026-how-to-craft-pr-stories-that-actually-land-across-cultures-not-get-ignored/">Beyond borders in 2026: How to craft PR stories that actually land across cultures (not get ignored)</a></strong></em><br>By Maya Kirianova<br>Agility PR Solutions - June 9, 2026<br>The global marketplace doesn't just reward relevance. It punishes tone-deafness fast. If your PR plan for 2026 still assumes one story will resonate the same way everywhere, you're leaving attention on the table.<br><br><em><strong><a href="https://www.commpro.biz/news/ai-visibility-how-brands-show-up-in-ai-answers-and-why-geo-belongs-to-communications">AI Visibility: How Brands Show Up in AI Answers and Why GEO Belongs to Communications</a></strong></em><br>By John Croll<br>CommPRO - June 10, 2026<br>Getting your brand cited in ChatGPT isn't an SEO problem, it's a comms problem. John Croll explains that this is exactly the game communications was built to win.<br><br><em><strong><a href="https://groundfloormedia.com/blog/helpful-content-cited-in-ai-search/">The Content Hive: How Helpful Content Gets Cited in AI-Powered Search </a></strong></em><br>GroundFloor Media - June 9, 2026<br>AI search changed the rules. Content once built for traditional search now has to perform in completely different ways. If your content can't be cited, it won't be surfaced. The brands showing up in AI-generated results are the ones producing content that machines can verify and trust. <br><br><em><strong><a href="https://www.napierb2b.com/2026/06/ai-and-pr-the-future-of-media-engagement-with-iskren-lilov-muck-rack/">AI and PR: The Future of Media Engagement with Iskren Lilov, Muck Rack</a></strong></em><strong><a href="https://www.napierb2b.com/2026/06/ai-and-pr-the-future-of-media-engagement-with-iskren-lilov-muck-rack/"> [PODCAST]</a></strong><br>By Natasha Websdale<br>Napier - June 10, 2026<br>Understand the importance of AI visibility in PR with insights from Muck Rack's Global Marketing Manager Iskren Lilov.<br><br><em><strong><a href="https://www.provokemedia.com/latest/podcast/article/cco-podcast-inova%27s-tracey-schroeder-on-healthcare-communications">CCO Podcast: Inova's Tracey Schroeder On Healthcare Communications</a></strong></em><br>By Christine Haughney Dare-Bryan<br>PRovoke Media - June 9, 2026<br>The latest edition of our CCO Podcast series features a conversation with Tracey Schroeder, who leads communication for nonprofit healthcare provider Inova.<br><br><em><strong><a href="https://www.forbes.com/councils/forbescommunicationscouncil/2026/06/10/when-every-message-is-urgent-nothing-is-urgent/">When Every Message Is Urgent, Nothing Is Urgent</a></strong></em><br>By Michael Taylor, Chief Marketing Officer and Senior Consultant at Integral Analytics<br>Forbes - June 10, 2026<br>In high-consequence operational environments, the cost of communication overload becomes painfully visible.<br><br><em><strong><a href="https://everything-pr.com/every-pr-agency-cannes-ai-story">Every PR Agency Is Going To Cannes With An AI Story</a></strong></em><br>Everything-PR - June 9, 2026<br>Cannes Lions 2026 preview &#8212; the Croisette reshuffle, the PR Lions jury, the integrity overhaul, the new awards, and what every PR holdco and independent is bringing to the AI story.<br><br><em><strong><a href="https://www.ragan.com/4-ways-communicators-can-keep-an-issue-from-becoming-a-crisis/">4 ways communicators can keep an issue from becoming a crisis</a></strong></em><br>By Courtney Blackann<br>Ragan Communications - June 10, 2026<br>A lot of crises start with a missed warning sign, a weak explanation or a gap between what an organization says and does. Crisis starts before the blow up. So should your comms plan.</p><div><hr></div><p>If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to <a href="mailto:christophe@itkinfo.com?subject=I%20found%20you%20through%20the%20DPB!">reach out</a>.</p><p>All reports made with the help of <a href="http://reportmule.com/">Report Mule</a>.</p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://www.dailyprbrief.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading the Daily PR Brief! Subscribe for free to receive new posts and support our work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div>]]></content:encoded></item><item><title><![CDATA[Good Tuesday! Take a look at today's PR Brief - June 9, 2026]]></title><description><![CDATA[Time's EIC on AI, relationships and what makes a good pitch; How PR pros can prepare for income gaps between clients; What GEO means for PR; and more!]]></description><link>https://www.dailyprbrief.com/p/tue060926</link><guid isPermaLink="false">https://www.dailyprbrief.com/p/tue060926</guid><dc:creator><![CDATA[Daily PR Brief]]></dc:creator><pubDate>Tue, 09 Jun 2026 17:49:04 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!tTGB!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb88a9eaa-bbfd-4f60-9a81-b39982f12b4a_900x700.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!tTGB!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb88a9eaa-bbfd-4f60-9a81-b39982f12b4a_900x700.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!tTGB!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb88a9eaa-bbfd-4f60-9a81-b39982f12b4a_900x700.jpeg 424w, https://substackcdn.com/image/fetch/$s_!tTGB!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb88a9eaa-bbfd-4f60-9a81-b39982f12b4a_900x700.jpeg 848w, https://substackcdn.com/image/fetch/$s_!tTGB!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb88a9eaa-bbfd-4f60-9a81-b39982f12b4a_900x700.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!tTGB!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb88a9eaa-bbfd-4f60-9a81-b39982f12b4a_900x700.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!tTGB!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb88a9eaa-bbfd-4f60-9a81-b39982f12b4a_900x700.jpeg" width="900" height="700" 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srcset="https://substackcdn.com/image/fetch/$s_!tTGB!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb88a9eaa-bbfd-4f60-9a81-b39982f12b4a_900x700.jpeg 424w, https://substackcdn.com/image/fetch/$s_!tTGB!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb88a9eaa-bbfd-4f60-9a81-b39982f12b4a_900x700.jpeg 848w, https://substackcdn.com/image/fetch/$s_!tTGB!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb88a9eaa-bbfd-4f60-9a81-b39982f12b4a_900x700.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!tTGB!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb88a9eaa-bbfd-4f60-9a81-b39982f12b4a_900x700.jpeg 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><div><hr></div><p><strong>Read some of today's best PR and Comms industry news clips:</strong></p><p><strong><a href="https://www.under30ceo.com/thought-leadership-about-listening/">7 reasons thought leadership is more about listening than talking (Under30CEO - June 2, 2026)</a><br><br><a href="https://www.prdaily.com/times-editor-in-chief-on-ai-relationships-and-what-makes-a-good-pitch/">Time's editor-in-chief on AI, relationships and what makes a good pitch (PR Daily - June 8, 2026)</a><br><br><a href="https://prsay.prsa.org/2026/06/08/how-communicators-can-use-ai-responsibly/">How Communicators Can Use AI Responsibly (PRsay - June 8, 2026)</a><br><br><a href="https://spinsucks.com/communication/pr-measurement-problem/">Your Measurement Problem isn't Really a Measurement Problem (Spin Sucks - June 9, 2026) [VIDEO]</a><br><br><a href="https://www.forbes.com/councils/forbescommunicationscouncil/2026/06/09/20-ways-pr-leaders-can-keep-brand-perception-grounded-in-reality/">20 Ways PR Leaders Can Keep Brand Perception Grounded In Reality (Forbes - June 9, 2026)</a><br><br><a href="https://www.axios.com/2026/06/02/corporate-pivot-consumer-feedback-comms">Don't hide corporate pivots (Axios - June 2, 2026)</a><br><br><a href="https://www.agilitypr.com/pr-news/pr-skills-profession/how-pr-professionals-can-prepare-for-income-gaps-between-clients/">How PR professionals can prepare for income gaps between clients (Agility PR Solutions - June 9, 2026)</a><br><br><a href="https://www.axiapr.com/blog/the-best-argument-for-pr-surprisingly-its-ai-on-top-of-pr">The best argument for PR? Surprisingly, it's AI | On Top of PR (Axia Public Relations - June 9, 2026) [VIDEO]</a><br><br><a href="https://www.commpro.biz/news/what-does-geo-mean-for-pr">What Does GEO Mean for PR? (CommPRO - June 9, 2026)</a><br><br><a href="https://www.provokemedia.com/latest/article/culture-watch-retroviral%27s-mike-sharman-on-human-craft">Culture Watch: Retroviral's Mike Sharman On Human Craft (PRovoke Media - June 7, 2026)</a><br><br><a href="https://www.ragan.com/so-youre-the-first-communications-hire-here-are-5-things-to-do-right-away/">So you're the first communications hire. Here are 5 things to do right away (Ragan Communications - June 9, 2026)</a><br><br><a href="https://everything-pr.com/robinhood-snacks-how-a-daily-newsletter-built-the-ipo">Robinhood Snacks: How a Daily Newsletter Built the IPO (Everything-PR - June 9, 2026)</a></strong></p><div><hr></div><p><em><strong>Forward this free newsletter to someone who should be in the loop!</strong></em></p><div><hr></div><p><strong>Summary Section:</strong><br><br><em><strong><a href="https://www.forbes.com/councils/forbesagencycouncil/2026/05/07/social-media-is-a-must-for-ceos-and-heres-why-it-matters/">&#8203;</a><a href="https://www.forbes.com/councils/forbesagencycouncil/2026/05/21/authenticity-is-the-new-credibility-why-rigid-talking-points-fail-in-modern-pr/">&#8203;</a><a href="https://www.under30ceo.com/thought-leadership-about-listening/">7 reasons thought leadership is more about listening than talking</a></strong></em><br>By Tim Worstell<br>Under30CEO - June 2, 2026<br>Here are the seven reasons the strongest thought leadership is more about listening first and speaking second.<br><br><em><strong><a href="https://www.prdaily.com/times-editor-in-chief-on-ai-relationships-and-what-makes-a-good-pitch/">Time's editor-in-chief on AI, relationships and what makes a good pitch</a></strong></em><br>By Courtney Blackann<br>PR Daily - June 8, 2026<br>During Ragan's PR Daily Conference, Time Editor-in-Chief Sam Jacobs said that AI is reshaping media distribution, but human connections remain one of journalism's &#8211; and PR's &#8211; most valuable assets.<br><br><em><strong><a href="https://prsay.prsa.org/2026/06/08/how-communicators-can-use-ai-responsibly/">How Communicators Can Use AI Responsibly</a></strong></em><br>PRsay - June 8, 2026<br>AI is both "the opportunity of our time" and a growing source of public concern, said Ray Day, APR, during PRSA's June 8 installment of "AI Pulse." For communicators, the challenge is learning how to use the technology responsibly while helping organizations navigate its risks.<br><br><em><strong><a href="https://spinsucks.com/communication/pr-measurement-problem/">Your Measurement Problem isn't Really a Measurement Problem</a></strong></em><strong><a href="https://spinsucks.com/communication/pr-measurement-problem/"> [VIDEO]</a></strong><br>By Gini Dietrich, Founder and CEO of Arment Dietrich<br>Spin Sucks - June 9, 2026<br>Gini Dietrich explains why enterprise readiness is a system question, not a measurement question&#8212;and how to win the budget conversation<br><br><em><strong><a href="https://www.forbes.com/councils/forbescommunicationscouncil/2026/06/09/20-ways-pr-leaders-can-keep-brand-perception-grounded-in-reality/">20 Ways PR Leaders Can Keep Brand Perception Grounded In Reality</a></strong></em><br>By Forbes Communications Council<br>Forbes - June 9, 2026<br>When perception management drifts too far from reality, credibility and trust can deteriorate with employees, customers, investors and the media alike. Below, 20 Forbes Communications Council members share their top strategies for keeping brand perception truthful and grounded in reality.<br><br><em><strong><a href="https://www.axios.com/2026/06/02/corporate-pivot-consumer-feedback-comms">Don't hide corporate pivots</a></strong></em><br>By Christine Wang<br>Axios - June 2, 2026<br>The survey findings suggest companies should resist the temptation to follow shifting political winds or quietly renege on previous public commitments.<br><br><em><strong><a href="https://www.agilitypr.com/pr-news/pr-skills-profession/how-pr-professionals-can-prepare-for-income-gaps-between-clients/">How PR professionals can prepare for income gaps between clients</a></strong></em><br>By Jay Jangid<br>Agility PR Solutions - June 9, 2026<br>Surviving these dry spells without panicking or taking on low-paying, stressful clients requires a deliberate, proactive financial defense strategy long before your current contract ends.<br><br><em><strong><a href="https://www.axiapr.com/blog/the-best-argument-for-pr-surprisingly-its-ai-on-top-of-pr">The best argument for PR? Surprisingly, it's AI | On Top of PR</a></strong></em><strong><a href="https://www.axiapr.com/blog/the-best-argument-for-pr-surprisingly-its-ai-on-top-of-pr"> [VIDEO]</a></strong><br>Axia Public Relations - June 9, 2026<br>In this solocast, On Top of PR host Jason Mudd explains why earned media now drives visibility in ChatGPT, Gemini, Claude, and AI search. <br><br><em><strong><a href="https://www.commpro.biz/news/what-does-geo-mean-for-pr">What Does GEO Mean for PR?</a></strong></em><br>By Fay Shapiro<br>CommPRO - June 9, 2026<br>As AI increasingly becomes the first stop for information discovery, leading communications executives explain why Generative Engine Optimization (GEO) is emerging as one of the most important forces shaping the future of PR, reputation and brand visibility.<br><br><em><strong><a href="https://www.provokemedia.com/latest/article/culture-watch-retroviral%27s-mike-sharman-on-human-craft">Culture Watch: Retroviral's Mike Sharman On Human Craft</a></strong></em><br>By Maja Pawinska Sims<br>PRovoke Media - June 7, 2026<br>The pace of the news cycle means it's easy to miss the cultural moments shaping how audiences think, behave and engage. Culture Watch is PRovoke Media's series exploring what's cutting through right now, and what it means for communicators. In this edition, we speak to Mike Sharman, chief creative officer of Retroviral in South Africa.<br><br><em><strong><a href="https://www.ragan.com/so-youre-the-first-communications-hire-here-are-5-things-to-do-right-away/">So you're the first communications hire. Here are 5 things to do right away</a></strong></em><br>By Paul Hiebert<br>Ragan Communications - June 9, 2026<br>Being a company's first in-house communications hire can be overwhelming. There's no playbook to follow, no predecessor to learn from, no clear path forward.<br><br><em><strong><a href="https://everything-pr.com/robinhood-snacks-how-a-daily-newsletter-built-the-ipo">Robinhood Snacks: How a Daily Newsletter Built the IPO</a></strong></em><br>Everything-PR - June 9, 2026<br>Most fintech content marketing reads like a compliance review of a personal finance textbook. Robinhood read like a group chat with a smart friend. The difference is the entire case study.</p><div><hr></div><p>If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to <a href="mailto:christophe@itkinfo.com?subject=I%20found%20you%20through%20the%20DPB!">reach out</a>.</p><p>All reports made with the help of <a href="http://reportmule.com/">Report Mule</a>.</p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://www.dailyprbrief.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading the Daily PR Brief! 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It's a great time to read your Daily PR Brief - June 8, 2026]]></title><description><![CDATA[The "Mumumelon" campaign and Lululemon's climate challenge brand crisis; The end of the old agency order; Thought leadership loses ground; and more!]]></description><link>https://www.dailyprbrief.com/p/mon060826</link><guid isPermaLink="false">https://www.dailyprbrief.com/p/mon060826</guid><dc:creator><![CDATA[Daily PR Brief]]></dc:creator><pubDate>Mon, 08 Jun 2026 18:53:41 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!TgdT!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F983e7cad-55ee-44c0-a195-3dd2f5f905d3_900x633.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" 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class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><div><hr></div><p><strong>Read some of today's best PR and Comms industry news clips:</strong></p><p><strong><a href="https://www.forbes.com/councils/forbesagencycouncil/2026/05/21/authenticity-is-the-new-credibility-why-rigid-talking-points-fail-in-modern-pr/">&#8203;</a><a href="https://www.odwyerpr.com/story/public/24853/2026-06-08/end-old-agency-order.html">The End of the Old Agency Order (O'Dwyer's - June 8, 2026)</a><br><br><a href="https://www.ragan.com/how-to-elevate-the-people-behind-the-work-in-brand-storytelling/">How to elevate the people behind the work in brand storytelling (Ragan Communications - June 3, 2026)</a><br><br><a href="https://www.prnewsonline.com/ask-a-journalist-jason-spells-of-espn-on-why-networking-is-so-important/">Ask a Journalist: Jason Spells of ESPN on Why Networking Is So Important (PRNEWS - June 3, 2026)</a><br><br><a href="https://www.agilitypr.com/pr-news/pr-news-trends/pr-lessons-from-the-approaching-fifa-world-cup-tournament-for-sports-marketers-and-pr-practitioners/">PR lessons from the approaching FIFA World Cup tournament for sports marketers and PR practitioners (Agility PR Solutions - June 7, 2026)</a><br><br><a href="https://ciprcrisiscommsnetwork.com/when-parody-becomes-protest-the-mumumelon-campaign-and-lululemons-climate-challenge-brand-crisis/">When Parody Becomes Protest: The "Mumumelon" Campaign and Lululemon's Climate Challenge brand crisis (CIPR Crisis Comms Network - June 7, 2026)</a><br><br><a href="https://www.commpro.biz/news/the-ceo-as-personality-playbook-what-elon-and-spacex-taught-the-rest-of-us">The CEO-as-Personality Playbook: What Elon and SpaceX Taught the Rest of Us (CommPRO - June 8, 2026)</a><br><br><a href="https://www.prdaily.com/top-takeaways-from-the-pr-daily-conference-2026/">Top takeaways from the PR Daily Conference 2026 (PR Daily - June 8, 2026)</a><br><br><a href="https://www.provokemedia.com/latest/article/innovator-25-pr%27s-leading-innovators-in-the-americas-2026">Innovator 25: PR's Leading Innovators In The Americas, 2026 (PRovoke Media - June 8, 2026)</a><br><br><a href="https://muckrack.com/blog/how-to-pitch-profiles">How to pitch profiles: Expert advice from two feature journalists (Muck Rack - June 5, 2026)</a><br><br><a href="https://substack.einpresswire.com/p/5-pr-ai-in-comms-conferences-you">5 PR, AI in Comms Conferences You May Want to Attend in 2026 in the United States (EIN Presswire - June 8, 2026)</a><br><br><a href="https://www.mi-3.com.au/02-06-2026/thought-leadership-loses-ground-meltwater-study-finds-ai-prefers-buyer-guides">Thought leadership loses ground: Meltwater study finds AI prefers buyer guides, comparisons and practitioner expertise (Mi3 - June 2, 2026)</a></strong></p><div><hr></div><p><em><strong>Forward this free newsletter to someone who should be in the loop!</strong></em></p><div><hr></div><p><strong>Summary Section:</strong><br><br><em><strong><a href="https://www.forbes.com/councils/forbesagencycouncil/2026/05/07/social-media-is-a-must-for-ceos-and-heres-why-it-matters/">&#8203;</a><a href="https://www.forbes.com/councils/forbesagencycouncil/2026/05/21/authenticity-is-the-new-credibility-why-rigid-talking-points-fail-in-modern-pr/">&#8203;</a><a href="https://www.odwyerpr.com/story/public/24853/2026-06-08/end-old-agency-order.html">The End of the Old Agency Order</a></strong></em><br>By Dave Samson<br>O'Dwyer's - June 8, 2026<br>If you were building a communications firm today, you wouldn't build Weber. You wouldn't build Fleishman. You wouldn't build Burson.<br><br><em><strong><a href="https://www.ragan.com/how-to-elevate-the-people-behind-the-work-in-brand-storytelling/">How to elevate the people behind the work in brand storytelling</a></strong></em><br>By Sean Devlin<br>Ragan Communications - June 3, 2026<br>Audiences can spot a staged brand message from a mile away. That's why some of the most effective brand storytelling starts with the employees who know the company from the inside.<br><br><em><strong><a href="https://www.prnewsonline.com/ask-a-journalist-jason-spells-of-espn-on-why-networking-is-so-important/">Ask a Journalist: Jason Spells of ESPN on Why Networking Is So Important</a></strong></em><br>By Ariane Lovell<br>PRNEWS - June 3, 2026<br>Jason Spells, an ESPN on-air personality who&#8217;s been in the game for years, offers first-hand insights into what has changed in media and what still moves the needle.<br><br><em><strong><a href="https://www.agilitypr.com/pr-news/pr-news-trends/pr-lessons-from-the-approaching-fifa-world-cup-tournament-for-sports-marketers-and-pr-practitioners/">PR lessons from the approaching FIFA World Cup tournament for sports marketers and PR practitioners</a></strong></em><br>By Arthur Solomon<br>Agility PR Solutions - June 7, 2026<br>A valuable reminder for sports marketers and PR practitioners: the sporting event that will dominate the world&#8217;s sports coverage from June 11 to July 19 is the FIFA World Cup soccer tournament. Here are important takeaways for PR.<br><br><em><strong><a href="https://ciprcrisiscommsnetwork.com/when-parody-becomes-protest-the-mumumelon-campaign-and-lululemons-climate-challenge-brand-crisis/">When Parody Becomes Protest: The "Mumumelon" Campaign and Lululemon's Climate Challenge brand crisis</a></strong></em><br>CIPR Crisis Comms Network - June 7, 2026<br>In an era where brands are increasingly defined by their environmental credentials, activism is evolving in equally creative ways. One of the most striking recent examples is the &#8220;Mumumelon&#8221; campaign by Actions Speak Louder&#8212;a satirical but pointed critique of Lululemon and its approach to climate responsibility. A brand crisis caught the imagination globally and is a warning consumers require proof of environmental credentials.<br><br><em><strong><a href="https://www.commpro.biz/news/the-ceo-as-personality-playbook-what-elon-and-spacex-taught-the-rest-of-us">The CEO-as-Personality Playbook: What Elon and SpaceX Taught the Rest of Us</a></strong></em><br>By Curtis Sparrer, Principal at Bospar<br>CommPRO - June 8, 2026<br>Curtis Sparrer, principal at Bospar, examines how Elon Musk and SpaceX transformed founder visibility into a strategic communications advantage, and why companies seeking to emulate that approach must ensure their narrative is backed by real credibility and results.<br><br><em><strong><a href="https://www.prdaily.com/top-takeaways-from-the-pr-daily-conference-2026/">Top takeaways from the PR Daily Conference 2026</a></strong></em><br>By Allison Carter<br>PR Daily - June 8, 2026<br>Communicators gathered in Brooklyn, New York, last week to learn from dozens of speakers wrestling with the unique challenges of this moment. From journalists to agency professionals to in-house practitioners, a few themes emerged across their panels and presentations.<br><br><em><strong><a href="https://www.provokemedia.com/latest/article/innovator-25-pr%27s-leading-innovators-in-the-americas-2026">Innovator 25: PR's Leading Innovators In The Americas, 2026</a></strong></em><br>By Maja Pawinska Sims<br>PRovoke Media - June 8, 2026<br>Now in its 13th edition, the Innovator 25 recognises individuals who are challenging conventions, embracing emerging technologies and finding new ways to deliver business impact in an increasingly complex communications landscape.<br><br><em><strong><a href="https://muckrack.com/blog/how-to-pitch-profiles">How to pitch profiles: Expert advice from two feature journalists</a></strong></em><br>By Jessica Lawlor<br>Muck Rack - June 5, 2026<br>We checked in with two journalists with extensive profile writing experience to learn about what they look for in a profile subject and their tips and best practices for communicators looking to work with journalists on profile pieces.<br><br><em><strong><a href="https://substack.einpresswire.com/p/5-pr-ai-in-comms-conferences-you">5 PR, AI in Comms Conferences You May Want to Attend in 2026 in the United States</a></strong></em><br>By Issac Morgan<br>EIN Presswire - June 8, 2026<br>The industry is shifting fast, and communicators and marketing professionals are eyeing a slew of national conferences in 2026 designed to help them stay ahead of the paradigm shift.<br><br><em><strong><a href="https://www.mi-3.com.au/02-06-2026/thought-leadership-loses-ground-meltwater-study-finds-ai-prefers-buyer-guides">Thought leadership loses ground: Meltwater study finds AI prefers buyer guides, comparisons and practitioner expertise</a></strong></em><br>By Andrew Birmingham<br>Mi3 - June 2, 2026<br>Research analysing 9.5 million AI citations suggests that large language models often place greater weight on the expertise of individuals than the communications output of the organisations they represent. The shift is subtle but potentially profound.</p><div><hr></div><p>If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to <a href="mailto:christophe@itkinfo.com?subject=I%20found%20you%20through%20the%20DPB!">reach out</a>.</p><p>All reports made with the help of <a href="http://reportmule.com/">Report Mule</a>.</p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://www.dailyprbrief.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading the Daily PR Brief! 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Happy weekend! - June 5, 2026]]></title><description><![CDATA[&#8203;'60 Minutes' lead explains Pelley firing to staff; Understanding the three categories of online chatter; Starbucks Korea's Tank Day firestorm; and more!]]></description><link>https://www.dailyprbrief.com/p/fri060526</link><guid isPermaLink="false">https://www.dailyprbrief.com/p/fri060526</guid><dc:creator><![CDATA[Daily PR Brief]]></dc:creator><pubDate>Fri, 05 Jun 2026 18:51:31 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!9edd!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F92bf6225-f418-4b62-bf9c-80635fdf5c69_800x450.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" 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If you find our curation valuable, please consider working with the team that puts it together.</em></p><p><em><a href="https://itkinfo.com/">ITK Information Services</a> - our team of analysts who create custom-curated daily media briefings for organizations of all sizes. Contact christophe@itkinfo.com for more details.</em></p><p><em><a href="https://reportmule.com/">Report Mule</a> - the software we use to automatically turn links into ready-to-deliver reports. Accounts start at $30/mo.</em></p><p><em><a href="https://www.medialistpro.com/">Media List Pro</a> - carefully researched media lists to make sure your next pitch goes to the right journalist and the right publication. $50/hr. </em></p><div><hr></div><p><strong>Read some of today's best PR and Comms industry news clips:<br><br><a href="https://www.forbes.com/councils/forbesbusinesscouncil/2026/05/29/hollywood-and-global-collaboration-what-it-means-for-pr-leaders/">&#8203;</a><a href="https://www.ragan.com/the-week-in-comms-cbs-meta-teradata/">'60 Minutes' lead explains Pelley firing to staff; Meta rolls back employee tracking (Ragan Communications - June 5, 2026)</a><br><br><a href="https://instituteforpr.org/the-employee-the-organizations-greatest-asset/">The Employee: The Organization's Greatest Asset (Institute for Public Relations - May 28, 2026)</a><br><br><a href="https://prsay.prsa.org/2026/06/04/pride-2026-do-you-actually-know-this-audience/">Pride 2026: Do You Actually Know This Audience? (PRsay - June 4, 2026)</a><br><br><a href="https://www.prmoment.com/opinion/pr-stunt-watch-the-football-takeover">PR Stunt Watch: The football takeover (PRmoment (UK) - June 4, 2026)</a><br><br><a href="https://www.axiapr.com/blog/how-to-integrate-pr-and-marketing-workflows">How to integrate PR and marketing workflows without losing brand voice (Axia Public Relations - June 5, 2026)</a><br><br><a href="https://www.commpro.biz/news/kelli-parsons-chief-executive-officer-avoq-a-capitol-communicator-profile">Kelli Parsons, Chief Executive Officer, Avoq &#8212; A Capitol Communicator Profile (CommPRO - June 4, 2026)</a><br><br><a href="https://hmapr.com/csom-leadership-is-about-the-people-around-you/">CSOM &#8211; Leadership Is About the People Around You (HMA PR - June 4, 2026)</a><br><br><a href="https://www.prdaily.com/understanding-the-3-categories-of-online-chatter/">Understanding the 3 categories of online chatter (PR Daily - June 4, 2026)</a><br><br><a href="https://www.provokemedia.com/long-reads/article/starbucks-korea%27s-tank-day-firestorm-did-speed-outrun-common-sense">Starbucks Korea's Tank Day Firestorm: Did Speed Outrun Common Sense? (PRovoke Media - June 5, 2026)</a><br><br><a href="https://www.forbes.com/councils/forbescommunicationscouncil/2026/06/05/the-rise-of-wisdom-transfer-why-communication-must-evolve-in-the-age-of-ai/">The Rise Of Wisdom Transfer: Why Communication Must Evolve In The Age Of AI (Forbes - June 5, 2026)</a><br><br><a href="https://www.meltwater.com/en/blog/crisis-comms-meltwater-summit">8 Lessons on Crisis Comms from Meltwater Summit 2026 (Meltwater - June 5, 2026)</a><br><br><a href="https://www.prnewsonline.com/pr-roundup-no-comment-gets-called-out-amazon-resets-the-retail-calendar-the-pope-appoints-a-new-head-of-comms-and-dolly-hits-the-road/">PR Roundup: "No Comment" Gets Called Out, Amazon Resets the Retail Calendar, the Pope Appoints a New Head of Comms, and Dolly Hits the Road (PRNEWS - June 4, 2026)</a></strong></p><div><hr></div><p><em><strong>Know a PR, comms, or marketing pro tracking industry moves? This free newsletter belongs in their inbox. Please share!</strong></em></p><div><hr></div><p><strong>Summary Section:</strong><br><br><em><strong><a href="https://www.ragan.com/the-week-in-comms-cbs-meta-teradata/">'60 Minutes' lead explains Pelley firing to staff; Meta rolls back employee tracking</a></strong></em><br>By Sean Devlin<br>Ragan Communications - June 5, 2026<br>'60 Minutes' lead explains Pelley firing to staff; Meta rolls back employee tracking. Plus, Teradata's CEO says some employees aren't getting raises because of AI.<br><br><em><strong><a href="https://instituteforpr.org/the-employee-the-organizations-greatest-asset/">The Employee: The Organization's Greatest Asset</a></strong></em><br>By Dr. Laura L. Lemon, University of Alabama - Department of Advertising and Public Relations<br>Institute for Public Relations - May 28, 2026<br>I recently had a conversation with up-and-coming scholars who are interested in internal communication and employee engagement. They too are motivated to create more equitable and meaningful workplaces because of their lived experiences.<br><br><em><strong><a href="https://prsay.prsa.org/2026/06/04/pride-2026-do-you-actually-know-this-audience/">Pride 2026: Do You Actually Know This Audience?</a></strong></em><br>By Andrea Gils Monz&#243;n<br>PRsay - June 4, 2026<br>Every June, communications teams scramble. Logos get &#8220;rainbow-fied,&#8221; social calendars get stuffed with LGBTQIA focused content, and press releases go out with phrases like &#8220;we stand with&#8221; and &#8220;we celebrate,&#8221; but nobody stops to ask the most basic question. Do you actually know this audience?<br><br><em><strong><a href="https://www.prmoment.com/opinion/pr-stunt-watch-the-football-takeover">PR Stunt Watch: The football takeover</a></strong></em><br>By Kim Allain, Creative Director at Pitch<br>PRmoment (UK) - June 4, 2026<br>With the English football season drawing to a close, and the World Cup kicking off across America, it felt only right that this week's Stunt Watch got a football takeover.<br><br><em><strong><a href="https://www.axiapr.com/blog/how-to-integrate-pr-and-marketing-workflows">How to integrate PR and marketing workflows without losing brand voice</a></strong></em><br>Axia Public Relations - June 5, 2026<br>Learn to align briefs, editorial calendars, and campaign sprints with shared SLAs at a PR and marketing agency while protecting brand voice.<br><br><em><strong><a href="https://www.commpro.biz/news/kelli-parsons-chief-executive-officer-avoq-a-capitol-communicator-profile">Kelli Parsons, Chief Executive Officer, Avoq &#8212; A Capitol Communicator Profile</a></strong></em><br>By Debra Silimeo<br>CommPRO - June 4, 2026<br>As CEO of Avoq, Kelli Parsons is helping redefine the intersection of public affairs, strategic communications and stakeholder engagement at a time when influence, reputation and policy are more interconnected than ever.<br><br><em><strong><a href="https://hmapr.com/csom-leadership-is-about-the-people-around-you/">CSOM &#8211; Leadership Is About the People Around You</a></strong></em><br>By Abbie Fink<br>HMA PR - June 4, 2026<br>Awards are meaningful, but the relationships built along the way matter most. In a new Copper State of Mind episode, Abbie Fink reflects on recent recognitions and shares lessons she has learned about leadership, trust and bringing others with you.<br><br><em><strong><a href="https://www.prdaily.com/understanding-the-3-categories-of-online-chatter/">Understanding the 3 categories of online chatter</a></strong></em><br>By Paul Hiebert<br>PR Daily - June 4, 2026<br>In the modern media environment, a single online rumor can snowball into a crisis that's influential enough to damage years of brand credibility. At the same time, no PR team has the energy or resources to respond to every negative thing someone online says about their company.<br><br><em><strong><a href="https://www.provokemedia.com/long-reads/article/starbucks-korea%27s-tank-day-firestorm-did-speed-outrun-common-sense">Starbucks Korea's Tank Day Firestorm: Did Speed Outrun Common Sense?</a></strong></em><br>By Camillia Dass<br>PRovoke Media - June 5, 2026<br>"Stop letting isolated creative agencies or far-off global HQs make the final call on local context. Your local PR and corporate affairs teams must have absolute veto power the second they smell smoke."<br><br><em><strong><a href="https://www.forbes.com/councils/forbescommunicationscouncil/2026/06/05/the-rise-of-wisdom-transfer-why-communication-must-evolve-in-the-age-of-ai/">The Rise Of Wisdom Transfer: Why Communication Must Evolve In The Age Of AI</a></strong></em><br>By Majeed Javdani, Board Member of Mercator Group<br>Forbes - June 5, 2026<br>When everyone can access procedural understanding on demand, communication must evolve beyond knowledge transfer alone.<br><br><em><strong><a href="https://www.meltwater.com/en/blog/crisis-comms-meltwater-summit">8 Lessons on Crisis Comms from Meltwater Summit 2026</a></strong></em><br>By Lance Concannon<br>Meltwater - June 5, 2026<br>Discover 8 key crisis communications lessons from Meltwater Summit 2026, including AI-driven threats, trust-building, narrative attacks, and more.<br><br><em><strong><a href="https://www.prnewsonline.com/pr-roundup-no-comment-gets-called-out-amazon-resets-the-retail-calendar-the-pope-appoints-a-new-head-of-comms-and-dolly-hits-the-road/">PR Roundup: "No Comment" Gets Called Out, Amazon Resets the Retail Calendar, the Pope Appoints a New Head of Comms, and Dolly Hits the Road</a></strong></em><br>By Nicole Schuman<br>PRNEWS - June 4, 2026<br>PR Roundup features Amazon's Prime Day move, "no comment" doing more harm than good, Pope Leo XIV's historic hire, and Dolly Parton's foray into the American highway.</p><div><hr></div><p><em>If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to <a href="mailto:christophe@itkinfo.com?subject=I%20found%20you%20through%20the%20DPB!">reach out</a>.</em></p><p><em>All reports made with the help of <a href="http://reportmule.com/">Report Mule</a>.</em></p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://www.dailyprbrief.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading the Daily PR Brief! Subscribe for free to receive new posts and support our work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div>]]></content:encoded></item><item><title><![CDATA[Great Thursday to all! Read today's Daily PR Brief - June 4, 2026]]></title><description><![CDATA[The credibility problem with 'no comment'; '60 Minutes' wages war of leaks as new EP, existing staff clash; Burnout is threatening workplace performance; and more!]]></description><link>https://www.dailyprbrief.com/p/thu060426</link><guid isPermaLink="false">https://www.dailyprbrief.com/p/thu060426</guid><dc:creator><![CDATA[Daily PR Brief]]></dc:creator><pubDate>Thu, 04 Jun 2026 17:59:17 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!SFbF!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbadb1f53-f8f7-4f53-aeb5-454a506d94f4_900x604.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!SFbF!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbadb1f53-f8f7-4f53-aeb5-454a506d94f4_900x604.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!SFbF!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbadb1f53-f8f7-4f53-aeb5-454a506d94f4_900x604.jpeg 424w, https://substackcdn.com/image/fetch/$s_!SFbF!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbadb1f53-f8f7-4f53-aeb5-454a506d94f4_900x604.jpeg 848w, https://substackcdn.com/image/fetch/$s_!SFbF!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbadb1f53-f8f7-4f53-aeb5-454a506d94f4_900x604.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!SFbF!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbadb1f53-f8f7-4f53-aeb5-454a506d94f4_900x604.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!SFbF!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbadb1f53-f8f7-4f53-aeb5-454a506d94f4_900x604.jpeg" width="900" height="604" 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srcset="https://substackcdn.com/image/fetch/$s_!SFbF!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbadb1f53-f8f7-4f53-aeb5-454a506d94f4_900x604.jpeg 424w, https://substackcdn.com/image/fetch/$s_!SFbF!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbadb1f53-f8f7-4f53-aeb5-454a506d94f4_900x604.jpeg 848w, https://substackcdn.com/image/fetch/$s_!SFbF!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbadb1f53-f8f7-4f53-aeb5-454a506d94f4_900x604.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!SFbF!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fbadb1f53-f8f7-4f53-aeb5-454a506d94f4_900x604.jpeg 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><div><hr></div><p><strong>Read some of today's best PR and Comms industry news clips:</strong></p><p><strong><a href="https://www.forbes.com/councils/forbesagencycouncil/2026/05/21/authenticity-is-the-new-credibility-why-rigid-talking-points-fail-in-modern-pr/">&#8203;</a><a href="https://prsay.prsa.org/2026/06/03/the-credibility-problem-with-no-comment/">The Credibility Problem With 'No Comment' (PRsay - June 3, 2026)</a><br><br><a href="https://www.odwyerpr.com/story/public/24843/2026-06-03/how-communication-became-americas-greatest-source-power.html">How Communication Became America's Greatest Source of Power (O'Dwyer's - June 3, 2026)</a><br><br><a href="https://www.prdaily.com/the-scoop-60-minutes-wages-war-of-leaks-as-new-ep-existing-staff-clash/">The Scoop: '60 Minutes' wages war of leaks as new EP, existing staff clash (PR Daily - June 3, 2026)</a><br><br><a href="https://www.prnewsonline.com/five-questions-with-michelle-ciciyasvili-keeping-betches-relevant-with-media-relations-patience/">Five Questions With Michelle Ciciyasvili: Keeping Betches Relevant With Media Relations Patience (PRNEWS - June 3, 2026) [VIDEO]</a><br><br><a href="https://instituteforpr.org/burnout-threatening-performance/">Burnout is Threatening Workplace Performance - Institute for Public Relations (Institute for Public Relations - June 2, 2026)</a><br><br><a href="https://www.cision.com/resources/articles/5-things-journalists-wish-pr-pros-knew/">5 Things Journalists Wish PR Professionals Knew (Cision - May 19, 2026)</a><br><br><a href="https://spinsucks.com/communication/how-to-build-brand-trust/">The Real Reason Organizations Struggle to Build Brand Trust (Spin Sucks - June 4, 2026)</a><br><br><a href="https://www.axiapr.com/blog/quiet-revenue-engine-pr-plays">Quiet revenue engine: 6 PR plays that create demand without clicks (Axia Public Relations - June 4, 2026)</a><br><br><a href="https://www.commpro.biz/news/ai-didnt-come-for-your-job-it-came-for-your-excuses">AI Didn't Come for Your Job. It Came for Your Excuses. (CommPRO - June 3, 2026)</a><br><br><a href="https://www.provokemedia.com/latest/article/pope-leo-xiv-appoints-first-lay-woman-to-lead-vatican-communications">Pope Leo XIV Appoints First Lay Woman to Lead Vatican Communications (PRovoke Media - June 2, 2026)</a><br><br><a href="https://www.forbes.com/councils/forbescommunicationscouncil/2026/06/03/17-ways-pr-leaders-can-build-credibility-in-online-communities/https%3A//www.forbes.com/councils/forbescommunicationscouncil/2026/06/03/17-ways-pr-leaders-can-build-credibility-in-onli">17 Ways PR Leaders Can Build Credibility In Online Communities (Forbes - June 3, 2026)</a><br><br><a href="https://www.ragan.com/announcing-ragans-2026-csr-awards-finalists/">Announcing Ragan's 2026 CSR Awards finalists (Ragan Communications - June 2, 2026)</a></strong></p><div><hr></div><p><em><strong>Forward this free newsletter to someone who should be in the loop!</strong></em></p><div><hr></div><p><strong>Summary Section:</strong><br><br><em><strong><a href="https://www.forbes.com/councils/forbesagencycouncil/2026/05/07/social-media-is-a-must-for-ceos-and-heres-why-it-matters/">&#8203;</a><a href="https://www.forbes.com/councils/forbesagencycouncil/2026/05/21/authenticity-is-the-new-credibility-why-rigid-talking-points-fail-in-modern-pr/">&#8203;</a><a href="https://prsay.prsa.org/2026/06/03/the-credibility-problem-with-no-comment/">The Credibility Problem With 'No Comment'</a></strong></em><br>PRsay - June 3, 2026<br>Nine in 10 reporters surveyed said they've received a "no comment" response in the last three years, as politicians, government officials, and other public figures have become less willing to engage with reporters.<br><br><em><strong><a href="https://www.odwyerpr.com/story/public/24843/2026-06-03/how-communication-became-americas-greatest-source-power.html">How Communication Became America's Greatest Source of Power</a></strong></em><br>By Richard Torrenzano<br>O'Dwyer's - June 3, 2026<br>Today, a single social media post can move billions of dollars, influence elections and reshape public opinion within minutes. Long before America became a military or economic power, America became a messaging power.<br><br><em><strong><a href="https://www.prdaily.com/the-scoop-60-minutes-wages-war-of-leaks-as-new-ep-existing-staff-clash/">The Scoop: '60 Minutes' wages war of leaks as new EP, existing staff clash</a></strong></em><br>By Allison Carter and Courtney Blackann<br>PR Daily - June 3, 2026<br>'60 Minutes' wages war of leaks as new EP, existing staff clash. Plus: Brands take smaller role in Pride; Uber puts limits on AI use due to cost; T-Mobile seeks to become a lifestyle brand.<br><br><em><strong><a href="https://www.prnewsonline.com/five-questions-with-michelle-ciciyasvili-keeping-betches-relevant-with-media-relations-patience/">Five Questions With Michelle Ciciyasvili: Keeping Betches Relevant With Media Relations Patience</a></strong></em><strong><a href="https://www.prnewsonline.com/five-questions-with-michelle-ciciyasvili-keeping-betches-relevant-with-media-relations-patience/"> [VIDEO]</a></strong><br>By Nicole Schuman<br>PRNEWS - June 3, 2026<br>In this episode of our "Five Questions With..." Michelle Ciciyasvili, Senior Director of Communications at Betches Media, (the multiplatform destination targeting millennial and Gen Z women) shares insights on strategy, leadership and life beyond the office.<br><br><em><strong><a href="https://instituteforpr.org/burnout-threatening-performance/">Burnout is Threatening Workplace Performance - Institute for Public Relations</a></strong></em><br>Institute for Public Relations - June 2, 2026<br>Eagle Hill Consulting examined the prevalence and organizational impact of employee burnout among U.S. workers, highlighting implications for performance and retention.<br><br><em><strong><a href="https://www.cision.com/resources/articles/5-things-journalists-wish-pr-pros-knew/">5 Things Journalists Wish PR Professionals Knew</a></strong></em><br>By About Bianca Parvu<br>Cision - May 19, 2026<br>Find out what journalists want PR pros to know about PR outreach. Check out their responses for the 2026 State of the Media Report and get practical tips.<br><br><em><strong><a href="https://spinsucks.com/communication/how-to-build-brand-trust/">The Real Reason Organizations Struggle to Build Brand Trust </a></strong></em><br>By Travis Claytor<br>Spin Sucks - June 4, 2026<br>Brand trust isn&#8217;t built through endless content. Travis Claytor explains how emotionally connected, integrated marketing will set you apart.<br><br><em><strong><a href="https://www.axiapr.com/blog/quiet-revenue-engine-pr-plays">Quiet revenue engine: 6 PR plays that create demand without clicks</a></strong></em><br>Axia Public Relations - June 4, 2026<br>As budgets tighten and CFOs ask harder questions, senior marketing leaders need a clear way to show how brand, story, and reputation connect to pipeline, ACV, expansion, and revenue.<br><br><em><strong><a href="https://www.commpro.biz/news/ai-didnt-come-for-your-job-it-came-for-your-excuses">AI Didn't Come for Your Job. It Came for Your Excuses.</a></strong></em><br>By Aaron Kwittken<br>CommPRO - June 3, 2026<br>As AI reshapes how work gets discovered, evaluated and executed, success increasingly belongs to professionals who adapt, learn and create value beyond what automation alone can deliver.<br><br><em><strong><a href="https://www.provokemedia.com/latest/article/pope-leo-xiv-appoints-first-lay-woman-to-lead-vatican-communications">Pope Leo XIV Appoints First Lay Woman to Lead Vatican Communications</a></strong></em><br>By Paul Holmes<br>PRovoke Media - June 2, 2026<br>Pope Leo XIV has appointed Dr. Maria Montserrat Alvarado, currently president and chief operating officer of Catholic media company EWTN News, as prefect of the dicastery for communication.<br><br><em><strong><a href="https://www.forbes.com/councils/forbescommunicationscouncil/2026/06/03/17-ways-pr-leaders-can-build-credibility-in-online-communities/https%3A//www.forbes.com/councils/forbescommunicationscouncil/2026/06/03/17-ways-pr-leaders-can-build-credibility-in-onli">17 Ways PR Leaders Can Build Credibility In Online Communities</a></strong></em><br>By Forbes Communications Council<br>Forbes - June 3, 2026<br>Online communities now shape public narratives in real time, often adding context, criticism and interpretation long before an official response is prepared.<br><br><em><strong><a href="https://www.ragan.com/announcing-ragans-2026-csr-awards-finalists/">Announcing Ragan's 2026 CSR Awards finalists</a></strong></em><br>Ragan Communications - June 2, 2026<br>This year's finalists stood out for their innovation, measurable impact and commitment to making a difference. From ambitious ESG programs and community partnerships to employee engagement initiatives and purpose-led storytelling, these organizations are setting a high standard for excellence in CSR communications.</p><div><hr></div><p>If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to <a href="mailto:christophe@itkinfo.com?subject=I%20found%20you%20through%20the%20DPB!">reach out</a>.</p><p>All reports made with the help of <a href="http://reportmule.com/">Report Mule</a>.</p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://www.dailyprbrief.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading the Daily PR Brief! Subscribe for free to receive new posts and support our work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div>]]></content:encoded></item><item><title><![CDATA[Hi! Wednesday's Daily PR Brief is here - June 3, 2026]]></title><description><![CDATA[Jolie-Pitt divorce 8-year celebrity PR case study; Lessons in public affairs from the CIA; How to answer "tell me about yourself"; and more!]]></description><link>https://www.dailyprbrief.com/p/wed060326</link><guid isPermaLink="false">https://www.dailyprbrief.com/p/wed060326</guid><dc:creator><![CDATA[Daily PR Brief]]></dc:creator><pubDate>Wed, 03 Jun 2026 19:01:00 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!HItR!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb345a760-6cfa-475a-9332-ac815147f9a5_800x595.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!HItR!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb345a760-6cfa-475a-9332-ac815147f9a5_800x595.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!HItR!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb345a760-6cfa-475a-9332-ac815147f9a5_800x595.jpeg 424w, https://substackcdn.com/image/fetch/$s_!HItR!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb345a760-6cfa-475a-9332-ac815147f9a5_800x595.jpeg 848w, https://substackcdn.com/image/fetch/$s_!HItR!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb345a760-6cfa-475a-9332-ac815147f9a5_800x595.jpeg 1272w, 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y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><div><hr></div><p><strong>Read some of today's best PR and Comms industry news clips:</strong></p><p><strong><a href="https://www.forbes.com/councils/forbesagencycouncil/2026/05/21/authenticity-is-the-new-credibility-why-rigid-talking-points-fail-in-modern-pr/">&#8203;</a><a href="https://everything-pr.com/jolie-pitt-pr-team">The Jolie-Pitt Divorce: An 8-Year Celebrity PR Case Study (Everything-PR - June 2, 2026)</a><br><br><a href="https://www.prdaily.com/from-the-shadows-to-the-spotlight-lessons-in-public-affairs-from-the-cia/">From the shadows to the spotlight: Lessons in public affairs from the CIA (PR Daily - June 3, 2026)</a><br><br><a href="https://www.prnewsonline.com/the-new-pr-measurement-stack-what-comms-leaders-should-track-when-the-audience-is-behind-ai/">The New PR Measurement Stack: What Comms Leaders Should Track When the Audience Is Behind AI (PRNEWS - June 2, 2026)</a><br><br><a href="https://instituteforpr.org/writing-comms-ai-policy-2026/">Writing a Communication AI Policy: Three Considerations for PR Pros (Institute for Public Relations - June 2, 2026)</a><br><br><a href="https://www.forbes.com/councils/forbesagencycouncil/2026/06/02/how-to-improve-public-speaking-for-thought-leadership-and-trust/">&#8203;How To Improve Public Speaking For Thought Leadership&#8212;And Trust (Forbes - June 2, 2026)</a><br><br><a href="https://www.agilitypr.com/pr-news/content-media-relations/why-expertise-is-the-only-sustainable-content-strategy-and-how-to-do-it-right-examples/">Why expertise is the only sustainable content strategy &#8212; and how to do it right (+examples) (Agility PR Solutions - June 3, 2026)</a><br><br><a href="https://www.axiapr.com/blog/smart-ceos-know-pr-is-risk-management">Smart CEOs know PR is risk management (Axia Public Relations - June 1, 2026)</a><br><br><a href="https://www.commpro.biz/news/how-to-answer-tell-me-about-yourself-and-advance-your-career">How to Answer "Tell Me About Yourself" and Advance Your Career (CommPRO - June 1, 2026)</a><br><br><a href="https://www.provokemedia.com/latest/podcast/article/cco-podcast-aflac-s-ines-gutzmer-says-creativity-is-crucial-to-change-behavior">CCO Podcast: Aflac's Ines Gutzmer Says Creativity is Crucial to Change Behavior (PRovoke Media - June 2, 2026) [PODCAST]</a><br><br><a href="https://spinsucks.com/communication/visibility-gap-operating-system-problem/">The Visibility Gap: Two Halves, One Operating System Problem (Spin Sucks - June 2, 2026) [VIDEO]</a><br><br><a href="https://www.mediafirst.co.uk/blog/from-saints-to-sinners-the-crisis-lessons-we-spied-from-a-remarkable-scandal">From Saints to Sinners: The crisis lessons we spied from a remarkable scandal (Media First (UK) - June 2, 2026)</a><br><br><a href="https://substack.einpresswire.com/p/ai-is-reshaping-journalism-and-pr">AI Is Reshaping Journalism and PR: Francesco Marconi on Surviving 'Machine Consumption' (EIN Presswire - June 3, 2026)</a></strong></p><div><hr></div><p><em><strong>Forward this free newsletter to someone who should be in the loop!</strong></em></p><div><hr></div><p><strong>Summary Section:</strong><br><br><em><strong><a href="https://www.forbes.com/councils/forbesagencycouncil/2026/05/07/social-media-is-a-must-for-ceos-and-heres-why-it-matters/">&#8203;</a><a href="https://www.forbes.com/councils/forbesagencycouncil/2026/05/21/authenticity-is-the-new-credibility-why-rigid-talking-points-fail-in-modern-pr/">&#8203;</a><a href="https://everything-pr.com/jolie-pitt-pr-team">The Jolie-Pitt Divorce: An 8-Year Celebrity PR Case Study</a></strong></em><br>Everything-PR - June 2, 2026<br>The Angelina Jolie&#8211;Brad Pitt divorce ran from the September 2016 filing to the December 2024 settlement. Eight years of separate PR camps, weaponized legal filings, and strategic silence. The case study and the five lessons.<br><br><em><strong><a href="https://www.prdaily.com/from-the-shadows-to-the-spotlight-lessons-in-public-affairs-from-the-cia/">From the shadows to the spotlight: Lessons in public affairs from the CIA</a></strong></em><br>By Meredith Cavan<br>PR Daily - June 3, 2026<br>What the deputy director of public affairs at the Central Intelligence Agency learned about storytelling amid secrets.<br><br><em><strong><a href="https://www.prnewsonline.com/the-new-pr-measurement-stack-what-comms-leaders-should-track-when-the-audience-is-behind-ai/">The New PR Measurement Stack: What Comms Leaders Should Track When the Audience Is Behind AI</a></strong></em><br>By Matt Caiola, CEO of 5WPR<br>PRNEWS - June 2, 2026<br>The traditional PR measurement dashboard needs to sit alongside a second, AI-native layer that answers a different question: when someone asks a generative engine about our category, are we in the answer?<br><br><em><strong><a href="https://instituteforpr.org/writing-comms-ai-policy-2026/">Writing a Communication AI Policy: Three Considerations for PR Pros</a></strong></em><br>Institute for Public Relations - June 2, 2026<br>Public relations practitioners are in a unique professional space regarding AI policies as they are both high-level adapters of AI and also well positioned to communicate complex standards and procedures to larger publics.<br><br><em><strong><a href="https://www.forbes.com/councils/forbesagencycouncil/2026/06/02/how-to-improve-public-speaking-for-thought-leadership-and-trust/">&#8203;How To Improve Public Speaking For Thought Leadership&#8212;And Trust</a></strong></em><br>By Nancy Marshall, The PR Maven<br>Forbes - June 2, 2026<br>The more people know, like and trust you as a public speaker, the more they will trust your company and seek out your services.<br><br><em><strong><a href="https://www.agilitypr.com/pr-news/content-media-relations/why-expertise-is-the-only-sustainable-content-strategy-and-how-to-do-it-right-examples/">Why expertise is the only sustainable content strategy &#8212; and how to do it right (+examples)</a></strong></em><br>By Natasha Lane<br>Agility PR Solutions - June 3, 2026<br>You have to always prioritize quality when producing posts, which can be quite the challenge &#8212; especially if you're aiming for a high publishing volume. And the fact is, most businesses are going for volume over quality.<br><br><em><strong><a href="https://www.axiapr.com/blog/smart-ceos-know-pr-is-risk-management">Smart CEOs know PR is risk management</a></strong></em><br>By Jason Mudd<br>Axia Public Relations - June 1, 2026<br>Learn about Harley-Davidson's confused branding messaging, Starbucks Korea's controversial promotion, and more!<br><br><em><strong><a href="https://www.commpro.biz/news/how-to-answer-tell-me-about-yourself-and-advance-your-career">How to Answer "Tell Me About Yourself" and Advance Your Career</a></strong></em><br>By Carol Kinsey Goman, Ph.D.<br>CommPRO - June 1, 2026<br>Leadership presence often comes down to how effectively you communicate your value. Executive coach Carol Kinsey Goman explains why your answer to one simple question can shape career opportunities.<br><br><em><strong><a href="https://www.provokemedia.com/latest/podcast/article/cco-podcast-aflac-s-ines-gutzmer-says-creativity-is-crucial-to-change-behavior">CCO Podcast: Aflac's Ines Gutzmer Says Creativity is Crucial to Change Behavior</a></strong></em><strong><a href="https://www.provokemedia.com/latest/podcast/article/cco-podcast-aflac-s-ines-gutzmer-says-creativity-is-crucial-to-change-behavior"> [PODCAST]</a></strong><br>By Paul Holmes<br>PRovoke Media - June 2, 2026<br>The latest edition of our CCO Podcast series features a conversation with Ines Rodriguez Gutzmer, senior vice president and chief communications officer at Aflac.<br><br><em><strong><a href="https://spinsucks.com/communication/visibility-gap-operating-system-problem/">The Visibility Gap: Two Halves, One Operating System Problem</a></strong></em><strong><a href="https://spinsucks.com/communication/visibility-gap-operating-system-problem/"> [VIDEO]</a></strong><br>By Gini Dietrich<br>Spin Sucks - June 2, 2026<br>Google's I/O announcement made AI search official. But there's a second visibility gap nobody's naming. Gini Dietrich helps you close both.<br><br><em><strong><a href="https://www.mediafirst.co.uk/blog/from-saints-to-sinners-the-crisis-lessons-we-spied-from-a-remarkable-scandal">From Saints to Sinners: The crisis lessons we spied from a remarkable scandal</a></strong></em><br>By Adam Fisher<br>Media First (UK) - June 2, 2026<br>Southampton Football Club has dominated the news cycle with the 'spygate' scandal. What crisis lessons can you learn from how it has been handled?<br><br><em><strong><a href="https://substack.einpresswire.com/p/ai-is-reshaping-journalism-and-pr">AI Is Reshaping Journalism and PR: Francesco Marconi on Surviving 'Machine Consumption'</a></strong></em><br>By Issac Morgan<br>EIN Presswire - June 3, 2026<br>Francesco Marconi, an early AI newsroom pioneer, explains how artificial intelligence is transforming journalism and PR.</p><div><hr></div><p>If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to <a href="mailto:christophe@itkinfo.com?subject=I%20found%20you%20through%20the%20DPB!">reach out</a>.</p><p>All reports made with the help of <a href="http://reportmule.com/">Report Mule</a>.</p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://www.dailyprbrief.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading the Daily PR Brief! Subscribe for free to receive new posts and support our work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div>]]></content:encoded></item><item><title><![CDATA[Catch up with your Tuesday Daily PR Brief! - June 2, 2026]]></title><description><![CDATA[The legacy-brand case study Prince's estate has built; Important PR lesson about sports sponsorships; Professional speaker secrets; and more!]]></description><link>https://www.dailyprbrief.com/p/tue060226</link><guid isPermaLink="false">https://www.dailyprbrief.com/p/tue060226</guid><dc:creator><![CDATA[Daily PR Brief]]></dc:creator><pubDate>Tue, 02 Jun 2026 14:57:29 GMT</pubDate><enclosure 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Commons" title="penner, CC BY-SA 3.0 <https://creativecommons.org/licenses/by-sa/3.0>, via Wikimedia Commons" srcset="https://substackcdn.com/image/fetch/$s_!wJal!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F198c6ec7-7659-49e7-9943-8d3a4c2cea6c_900x675.jpeg 424w, https://substackcdn.com/image/fetch/$s_!wJal!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F198c6ec7-7659-49e7-9943-8d3a4c2cea6c_900x675.jpeg 848w, https://substackcdn.com/image/fetch/$s_!wJal!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F198c6ec7-7659-49e7-9943-8d3a4c2cea6c_900x675.jpeg 1272w, 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11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><div><hr></div><p><strong>Read some of today's best PR and Comms industry news clips:</strong></p><p><strong><a href="https://www.forbes.com/councils/forbesagencycouncil/2026/05/21/authenticity-is-the-new-credibility-why-rigid-talking-points-fail-in-modern-pr/">&#8203;</a><a href="https://www.forbes.com/councils/forbesagencycouncil/2026/06/02/is-it-time-to-change-the-r-in-pr/">Is It Time To Change The 'R' In PR? (Forbes - June 2, 2026)</a><br><br><a href="https://everything-pr.com/prince-brand-legacy-pr">Prince: The Legacy Brand Architecture (Everything-PR - April 25, 2016)</a><br><br><a href="https://www.nbcsports.com/nfl/profootballtalk/rumor-mill/news/cowboys-pr-staff-wins-rozelle-award">Cowboys PR staff wins Rozelle Award (NBC Sports - June 1, 2026)</a><br><br><a href="https://www.prdaily.com/what-the-fifa-world-cup-taught-me-about-communications-when-the-whole-world-is-watching/">What the FIFA World Cup taught me about communications when the whole world is watching (PR Daily - June 1, 2026)</a><br><br><a href="https://www.agilitypr.com/pr-news/seo-website/from-press-release-to-powerhouse-link-why-digital-pr-now-must-have-a-backlink-strategy/">From press release to powerhouse link: Why digital PR now must have a backlink strategy (Agility PR Solutions - June 2, 2026)</a><br><br><a href="https://www.axiapr.com/blog/professional-speaker-secrets-with-matt-mosich-on-top-of-pr">Professional speaker secrets with Matt Mosich | On Top of PR (Axia Public Relations - June 2, 2026) [PODCAST]</a><br><br><a href="https://www.commpro.biz/news/the-important-pr-lesson-about-sports-sponsorships-is-that-things-change">The Important PR Lesson About Sports Sponsorships Is That Things Change (CommPRO - June 1, 2026)</a><br><br><a href="https://www.finnpartners.com/news-insights/can-brands-still-be-authorities-in-a-world-of-democratized-expertise/">Can Brands Still Be Authorities In A World Of Democratized Expertise? (FINN Partners - June 1, 2026)</a><br><br><a href="https://hmapr.com/why-media-training-isnt-just-for-the-person-holding-the-mic/">Why Media Training Isn't Just for the Person Holding the Mic (HMA PR - June 1, 2026)</a><br><br><a href="https://www.provokemedia.com/latest/article/edelman-creates-global-chief-creator-officer-role">Edelman Creates Global Chief Creator Officer Role (PRovoke Media - June 2, 2026)</a><br><br><a href="https://www.swordandthescript.com/2026/06/public-relations-problem-ai/">A seed to fix the growing public relations problem for AI companies (Sword and the Scriptv - June 2, 2026)</a><br><br><a href="https://www.forbes.com/councils/forbescommunicationscouncil/2026/06/02/in-the-ai-era-communication-is-shifting-from-distribution-to-interpretation/">In The AI Era, Communication Is Shifting From Distribution To Interpretation (Forbes - June 2, 2026)</a></strong></p><div><hr></div><p><em><strong>Forward this free newsletter to someone who should be in the loop!</strong></em></p><div><hr></div><p><strong>Summary Section:</strong><br><br><em><strong><a href="https://www.forbes.com/councils/forbesagencycouncil/2026/05/07/social-media-is-a-must-for-ceos-and-heres-why-it-matters/">&#8203;</a><a href="https://www.forbes.com/councils/forbesagencycouncil/2026/05/21/authenticity-is-the-new-credibility-why-rigid-talking-points-fail-in-modern-pr/">&#8203;</a><a href="https://www.forbes.com/councils/forbesagencycouncil/2026/06/02/is-it-time-to-change-the-r-in-pr/">Is It Time To Change The 'R' In PR?</a></strong></em><br>By Kristi Piehl, Founder + CEO of Media Minefield<br>Forbes - June 2, 2026<br>I founded my public relations agency in 2010. Fifteen years ago, the "R" in PR could've stood for "reaction." Brands and leaders considered the public reaction to their campaign, message, service or product. &#8203;The problem with the current "R" is that consumers and technology have drastically changed, and traditional thinking and practices are no longer effective.<br><br><em><strong><a href="https://everything-pr.com/prince-brand-legacy-pr">Prince: The Legacy Brand Architecture</a></strong></em><br>Everything-PR - April 25, 2016<br>Prince Rogers Nelson died on April 21, 2016, at Paisley Park. He was 57. The ten-year estate-and-legacy-brand architecture that has emerged since is one of the most-studied posthumous celebrity-brand case studies of the modern era.<br><br><em><strong><a href="https://www.nbcsports.com/nfl/profootballtalk/rumor-mill/news/cowboys-pr-staff-wins-rozelle-award">Cowboys PR staff wins Rozelle Award</a></strong></em><br>By Charean Williams<br>NBC Sports - June 1, 2026<br>The Cowboys public relations staff, lauded for overall professionalism with reporters who cover the franchise, were selected as the 2026 Pete Rozelle Award winner by the Professional Football Writers of America.<br><br><em><strong><a href="https://www.prdaily.com/what-the-fifa-world-cup-taught-me-about-communications-when-the-whole-world-is-watching/">What the FIFA World Cup taught me about communications when the whole world is watching</a></strong></em><br>By Daniel Radwan<br>PR Daily - June 1, 2026<br>In the summer of 2018, I landed in Russia with a press pass, a contact list and the kind of confidence that comes from not yet knowing what you don't know. I was there for the FIFA World Cup, working on behalf of a major sports and entertainment broadcaster.<br><br><em><strong><a href="https://www.agilitypr.com/pr-news/seo-website/from-press-release-to-powerhouse-link-why-digital-pr-now-must-have-a-backlink-strategy/">From press release to powerhouse link: Why digital PR now must have a backlink strategy</a></strong></em><br>By Neha Arora<br>Agility PR Solutions - June 2, 2026<br>You land a mention in Forbes. The team celebrates. The screenshot goes in the deck. Two weeks later, you check the analytics &#8212; and you got 11 visits.<br><br><em><strong><a href="https://www.axiapr.com/blog/professional-speaker-secrets-with-matt-mosich-on-top-of-pr">Professional speaker secrets with Matt Mosich | On Top of PR</a></strong></em><strong><a href="https://www.axiapr.com/blog/professional-speaker-secrets-with-matt-mosich-on-top-of-pr"> [PODCAST]</a></strong><br>Axia Public Relations - June 2, 2026<br>Learn what professional speakers know that aspiring speakers don't, from storytelling and stage presence to preparation and mindset.<br><br><em><strong><a href="https://www.commpro.biz/news/the-important-pr-lesson-about-sports-sponsorships-is-that-things-change">The Important PR Lesson About Sports Sponsorships Is That Things Change</a></strong></em><br>By Arthur Solomon<br>CommPRO - June 1, 2026<br>As brands look for the next big opportunity in sports marketing, veteran PR executive Arthur Solomon reflects on how soccer and the Olympics evolved from niche properties into sponsorship powerhouses.<br><br><em><strong><a href="https://www.finnpartners.com/news-insights/can-brands-still-be-authorities-in-a-world-of-democratized-expertise/">Can Brands Still Be Authorities In A World Of Democratized Expertise?</a></strong></em><br>By Kyle Farnham<br>FINN Partners - June 1, 2026<br>Brand authority is eroding as expertise is democratized. Fighting for this recognition is more essential than ever for brands seeking a competitive advantage.<br><br><em><strong><a href="https://hmapr.com/why-media-training-isnt-just-for-the-person-holding-the-mic/">Why Media Training Isn't Just for the Person Holding the Mic</a></strong></em><br>By Alison Bailin<br>HMA PR - June 1, 2026<br>Think media training is only for a spokesperson? The skills you learn can make you a better presenter, networker, leader and communicator. Alison Bailin explains why media training benefits far more than just those talking to reporters in this blog post.<br><br><em><strong><a href="https://www.provokemedia.com/latest/article/edelman-creates-global-chief-creator-officer-role">Edelman Creates Global Chief Creator Officer Role</a></strong></em><br>By Diana Marszalek<br>PRovoke Media - June 2, 2026<br>Edelman has named Deloitte Digital's Kenny Gold as its first global chief creator officer, a newly created role that signals the firm's continued expansion of its creator marketing capabilities.<br><br><em><strong><a href="https://www.swordandthescript.com/2026/06/public-relations-problem-ai/">A seed to fix the growing public relations problem for AI companies</a></strong></em><br>By Frank Strong, MA, MBA<br>Sword and the Scriptv - June 2, 2026<br>It's clear that public sentiment is turning on artificial intelligence (AI). Those numbers will grow without active engagement.<br><br><em><strong><a href="https://www.forbes.com/councils/forbescommunicationscouncil/2026/06/02/in-the-ai-era-communication-is-shifting-from-distribution-to-interpretation/">In The AI Era, Communication Is Shifting From Distribution To Interpretation</a></strong></em><br>By Jessica Wong, Founder &amp; CEO of Valux Digital<br>Forbes - June 2, 2026<br>AI-generated interpretation is influencing how people research companies, evaluate expertise and form opinions before direct engagement even begins.</p><div><hr></div><p>If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to <a href="mailto:christophe@itkinfo.com?subject=I%20found%20you%20through%20the%20DPB!">reach out</a>.</p><p>All reports made with the help of <a href="http://reportmule.com/">Report Mule</a>.</p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://www.dailyprbrief.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading the Daily PR Brief! Subscribe for free to receive new posts and support our work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div>]]></content:encoded></item><item><title><![CDATA[It's a new week and month! Here's your Daily PR Brief - June 1, 2026]]></title><description><![CDATA[Patagonia's legal fight with a drag queen becomes a PR nightmare; How communicators can learn to productively say no; ChatGPT is writing your reputation; more!]]></description><link>https://www.dailyprbrief.com/p/mon060126</link><guid isPermaLink="false">https://www.dailyprbrief.com/p/mon060126</guid><dc:creator><![CDATA[Daily PR Brief]]></dc:creator><pubDate>Mon, 01 Jun 2026 18:02:49 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!EaKg!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa9e407a1-4ae7-466b-a821-2424df2409de_900x600.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" 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stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><div><hr></div><p><strong>Read some of today's best PR and Comms industry news clips:</strong></p><p><strong><a href="https://www.forbes.com/councils/forbesagencycouncil/2026/05/21/authenticity-is-the-new-credibility-why-rigid-talking-points-fail-in-modern-pr/">&#8203;</a><a href="https://prsay.prsa.org/2026/06/01/world-cup-2026-brings-communications-challenges-and-opportunities-panel-says/">World Cup 2026 Brings Communications Challenges and Opportunities, Panel Says (PRsay - June 1, 2026)</a><br><br><a href="https://www.forbes.com/councils/forbesagencycouncil/2026/06/01/ai-is-altering-consumer-expectations-quicker-than-companies-can-adapt/">&#8203;AI Is Altering Consumer Expectations Quicker Than Companies Can Adapt (Forbes - June 1, 2026)</a><br><br><a href="https://www.prdaily.com/patagonias-legal-fight-with-a-drag-queen-becomes-a-pr-nightmare/">The Scoop: Patagonia's legal fight with a drag queen becomes a PR nightmare (PR Daily - June 1, 2026)</a><br><br><a href="https://www.ragan.com/internal-communications-how-to-say-no-requests/">How communicators can learn to productively say no to requests (Ragan Communications - June 1, 2026)</a><br><br><a href="https://www.agilitypr.com/pr-news/pr-tech-ai/the-new-crisis-isnt-a-wsj-hit-its-a-chatgpt-answer/">The new crisis isn't a WSJ hit&#8212;it's a ChatGPT answer (Agility PR Solutions - June 1, 2026)</a><br><br><a href="https://www.commpro.biz/news/patrice-tanaka-on-purpose-driven-leadership-joy-and-aanhpi-representation-in-communications">Patrice Tanaka on Purpose-Driven Leadership, Joy and AANHPI Representation in Communications (CommPRO - May 30, 2026) [VIDEO]</a><br><br><a href="https://prsarahevans.substack.com/p/ai-traffic-converts-44x-higher-than">AI Traffic Converts 4.4x Higher Than Google. It's under 1% of Your Visits. (PR@ctical - June 1, 2026)</a><br><br><a href="https://www.provokemedia.com/latest/article/headliners-omnicom-pr-canada%27s-greg-power">Headliners: Omnicom PR Canada's Greg Power (PRovoke Media - May 29, 2026)</a><br><br><a href="https://culpwrit.com/2026/06/01/how-to-handle-a-negative-performance-review/">How to Handle a Negative Performance Review (Culpwrit - June 1, 2026)</a><br><br><a href="https://muckrack.com/blog/redefining-measurement-in-age-of-ai">Experts from Golin, Shell, Pan Macmillan and European Central Bank on how to track influence inside AI answers (Muck Rack - June 1, 2026)</a><br><br><a href="https://everything-pr.com/how-ai-tools-decide-what-to-say-about-your-brand-and-why-an-unwatched-answer-is">ChatGPT Is Writing Your Reputation. You Didn't Get a Vote. (Everything-PR - May 29, 2026)</a></strong></p><div><hr></div><p><em><strong>Forward this free newsletter to someone who should be in the loop!</strong></em></p><div><hr></div><p><strong>Summary Section:</strong><br><br><em><strong><a href="https://www.forbes.com/councils/forbesagencycouncil/2026/05/07/social-media-is-a-must-for-ceos-and-heres-why-it-matters/">&#8203;</a><a href="https://www.forbes.com/councils/forbesagencycouncil/2026/05/21/authenticity-is-the-new-credibility-why-rigid-talking-points-fail-in-modern-pr/">&#8203;</a><a href="https://prsay.prsa.org/2026/06/01/world-cup-2026-brings-communications-challenges-and-opportunities-panel-says/">World Cup 2026 Brings Communications Challenges and Opportunities, Panel Says</a></strong></em><br>PRsay - June 1, 2026<br>The last time a World Cup soccer tournament was held in the U.S. was in 1994. Thirty-two years later, the 2026 FIFA World Cup will take place June 11&#8211;July 19 in Canada, Mexico and the United States, with the final game set for New York New Jersey Stadium.<br><br><em><strong><a href="https://www.forbes.com/councils/forbesagencycouncil/2026/06/01/ai-is-altering-consumer-expectations-quicker-than-companies-can-adapt/">&#8203;AI Is Altering Consumer Expectations Quicker Than Companies Can Adapt</a></strong></em><br>By Dr. Bin Tang, Founder &amp; CEO of Noah Digital,<br>Forbes - June 1, 2026<br>We now want more individualized experiences, quicker service and ongoing innovation. But companies are finding it difficult to meet these constantly changing demands.<br><br><em><strong><a href="https://www.prdaily.com/patagonias-legal-fight-with-a-drag-queen-becomes-a-pr-nightmare/">The Scoop: Patagonia's legal fight with a drag queen becomes a PR nightmare</a></strong></em><br>By Allison Carter<br>PR Daily - June 1, 2026<br>Patagonia's legal fight with a drag queen becomes a PR nightmare. Plus: DuckDuckGo makes search play based on choice; what happens when you neglect top-of-funnel.<br><br><em><strong><a href="https://www.ragan.com/internal-communications-how-to-say-no-requests/">How communicators can learn to productively say no to requests</a></strong></em><br>By Sean Devlin<br>Ragan Communications - June 1, 2026<br>Some requests are more urgent than others, and in many instances, they're closely aligned with one leader's priorities but not entirely aligned with what employees need to hear at that moment. Communicators need to know how to say no in a way that reframes the request and keeps the work moving.<br><br><em><strong><a href="https://www.agilitypr.com/pr-news/pr-tech-ai/the-new-crisis-isnt-a-wsj-hit-its-a-chatgpt-answer/">The new crisis isn't a WSJ hit&#8212;it's a ChatGPT answer</a></strong></em><br>By Ronn Torossian, Founder of 5WPR<br>Agility PR Solutions - June 1, 2026<br>A reporter calls. You respond. You negotiate the quote. You hold the line. You survive the cycle. That playbook is forty years old. It is not the crisis we now manage.<br><br><em><strong><a href="https://www.commpro.biz/news/patrice-tanaka-on-purpose-driven-leadership-joy-and-aanhpi-representation-in-communications">Patrice Tanaka on Purpose-Driven Leadership, Joy and AANHPI Representation in Communications</a></strong></em><strong><a href="https://www.commpro.biz/news/patrice-tanaka-on-purpose-driven-leadership-joy-and-aanhpi-representation-in-communications"> [VIDEO]</a></strong><br>By Claire Tsai<br>CommPRO - May 30, 2026<br>In the spirit of Asian American, Native Hawaiian and Pacific Islander (AANHPI) Heritage Month, I sat down with Patrice Tanaka, Founder and Chief Joy Officer of Joyful Planet and a serial public relations entrepreneur, to talk about what it really means to live and lead with purpose as an AANHPI communicator and advocate.<br><br><em><strong><a href="https://prsarahevans.substack.com/p/ai-traffic-converts-44x-higher-than">AI Traffic Converts 4.4x Higher Than Google. It's under 1% of Your Visits.</a></strong></em><br>By Sarah Evans<br>PR@ctical - June 1, 2026<br>The highest-intent visitors you can get are arriving through a channel you can't see, and it's the early edge of a bigger shift: AI is about to do the buying, not just the recommending.<br><br><em><strong><a href="https://www.provokemedia.com/latest/article/headliners-omnicom-pr-canada%27s-greg-power">Headliners: Omnicom PR Canada's Greg Power</a></strong></em><br>By Diana Marszalek<br>PRovoke Media - May 29, 2026<br>In this week's conversation with a PR leader who has recently hit the PRovoke Media headlines, we speak to Greg Power, Omnicom PR's new Canada leader.<br><br><em><strong><a href="https://culpwrit.com/2026/06/01/how-to-handle-a-negative-performance-review/">How to Handle a Negative Performance Review</a></strong></em><br>By Ron Culp<br>Culpwrit - June 1, 2026<br>Around this time every year, I hear from students and recent graduates about how they love or hate their internships or first full-time PR jobs. Thankfully, most are loving their jobs and work teams during those first six proving-yourself months. But a lot of others have a hard time handling any critical feedback.<br><br><em><strong><a href="https://muckrack.com/blog/redefining-measurement-in-age-of-ai">Experts from Golin, Shell, Pan Macmillan and European Central Bank on how to track influence inside AI answers</a></strong></em><br>By Kristen Dunleavy<br>Muck Rack - June 1, 2026<br>Leaders from Golin, Shell, Pan Macmillan and European Central Bank joined together at Muck Rack's Generative Pulse Summit UK to outline what forward-looking teams are benchmarking and how to track influence inside AI answers.<br><br><em><strong><a href="https://everything-pr.com/how-ai-tools-decide-what-to-say-about-your-brand-and-why-an-unwatched-answer-is">ChatGPT Is Writing Your Reputation. You Didn't Get a Vote.</a></strong></em><br>Everything-PR - May 29, 2026<br>When someone asks an AI tool about your company, it returns a confident, composed answer &#8212; and that answer shapes a decision: a purchase, an investment, a hire. Most brands do not know how the answer is built, or what it currently says. Both gaps are now reputation risks.</p><div><hr></div><p>If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to <a href="mailto:christophe@itkinfo.com?subject=I%20found%20you%20through%20the%20DPB!">reach out</a>.</p><p>All reports made with the help of <a href="http://reportmule.com/">Report Mule</a>.</p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://www.dailyprbrief.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading the Daily PR Brief! Subscribe for free to receive new posts and support our work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div>]]></content:encoded></item><item><title><![CDATA[It's Friday! Here's your Daily PR Brief - May 29, 2026]]></title><description><![CDATA[&#8203;Hollywood and global collaboration, what it means for PR leaders; Cloudflare CEO says company doesn't need 'measurers'; Best Tech PR campaigns of 2026; more!]]></description><link>https://www.dailyprbrief.com/p/fri052926</link><guid isPermaLink="false">https://www.dailyprbrief.com/p/fri052926</guid><dc:creator><![CDATA[Daily PR Brief]]></dc:creator><pubDate>Fri, 29 May 2026 17:01:39 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!XdqT!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd2ee0795-8bdf-4073-a8e0-d37d4c91d54d_900x675.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" 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y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><div><hr></div><p><em>Daily PR Brief is free. If you find our curation valuable, please consider working with the team that puts it together.</em></p><p><em><a href="https://itkinfo.com/">ITK Information Services</a> - our team of analysts who create custom-curated daily media briefings for organizations of all sizes. Contact christophe@itkinfo.com for more details.</em></p><p><em><a href="https://reportmule.com/">Report Mule</a> - the software we use to automatically turn links into ready-to-deliver reports. Accounts start at $30/mo.</em></p><p><em><a href="https://www.medialistpro.com/">Media List Pro</a> - carefully researched media lists to make sure your next pitch goes to the right journalist and the right publication. $50/hr. </em></p><div><hr></div><p><strong>Read some of today's best PR and Comms industry news clips:<br><br><a href="https://www.forbes.com/councils/forbesbusinesscouncil/2026/05/29/hollywood-and-global-collaboration-what-it-means-for-pr-leaders/">&#8203;Hollywood And Global Collaboration: What It Means For PR Leaders (Forbes - May 29, 2026)</a><br><br><a href="https://www.ragan.com/the-week-in-comms-cloudflare-wix-clickup/">Cloudflare CEO says company doesn't need 'measurers'; Wix chief says job cuts are directly due to AI (Ragan Communications - May 29, 2026)</a><br><br><a href="https://www.prnewsonline.com/pr-roundup-when-ai-fakes-the-experts-livestreamers-beat-the-algorithm-and-swatch-breaks-the-internet/">PR Roundup: When AI Fakes the Experts, Livestreamers Beat the Algorithm, and Swatch Breaks the Internet (PRNEWS - May 28, 2026)</a><br><br><a href="https://spinsucks.com/communication/microlearning-faster-adult-learning/">What is Microlearning? How Bite-Sized Lessons Help Adults Learn Faster (Spin Sucks - May 28, 2026)</a><br><br><a href="https://prsay.prsa.org/2026/05/29/st-live-recap-making-values-work-when-it-matters-most/">S&amp;T Live Recap: Culture, Crisis Comms and Operationalizing Organizational Values (PRsay - May 29, 2026)</a><br><br><a href="https://www.prmoment.com/good-bad-pr/good-and-bad-pr-james-watts-second-act-patagonia-drags-artist-bps-crude-mess-ferrari-stalls-and-metallica-shines">Good and Bad PR: James Watt's second act, Patagonia drags artist, Ferrari and Metallica (PRmoment (UK) - May 28, 2026)</a><br><br><a href="https://www.agilitypr.com/pr-news/pr-skills-profession/the-hidden-communication-problem-slowing-down-modern-businesses/">The hidden communication problem slowing down modern businesses (Agility PR Solutions - May 29, 2026)</a><br><br><a href="https://substack.einpresswire.com/p/inside-the-newsroom-what-journalists">Inside the Newsroom: What Journalists Really Look for in Press Releases (EIN Presswire - May 28, 2026)</a><br><br><a href="https://franco.com/blog/nonprofit/frankly-episode-92-numbers-are-important-but-stories-are-what-move-people/">frankly&#8230; Episode 92: Numbers Are Important, but Stories Are What Move People (Franco - May 28, 2026) [PODCAST]</a><br><br><a href="https://neopr.co.uk/geo-seo-and-the-role-of-modern-pr-insights-from-our-client-joloda-hydraroll/">GEO, SEO and the Role of Modern PR: Insights from our Client Joloda Hydraroll (Neo PR - May 28, 2026)</a><br><br><a href="https://www.provokemedia.com/latest/article/pr-ai-update-why-ai%27s-biggest-opportunity-isn%27t-content-creation">PR AI Update: Why AI's Biggest Opportunity isn't Content Creation (PRovoke Media - May 29, 2026)</a><br><br><a href="https://www.prdaily.com/momentum-over-moments-holding-pr-events-that-are-built-for-the-long-game/">Momentum over moments: Holding PR events that are built for the long game (PR Daily - May 28, 2026)</a><br><br><a href="https://www.forbes.com/councils/forbescommunicationscouncil/2026/05/29/what-startups-can-learn-from-legacy-businesses-about-communication/">What Startups Can Learn From Legacy Businesses About Communication (Forbes - May 29, 2026)</a><br><br><a href="https://everything-pr.com/the-20-best-technology-pr-campaigns-of-2026-the-new-playbook">The 20 Best Technology PR Campaigns of 2026 &#8212; The New Playbook (Everything-PR - May 26, 2026)</a></strong></p><div><hr></div><p><em><strong>Know a PR, comms, or marketing pro tracking industry moves? This free newsletter belongs in their inbox. Please share!</strong></em></p><div><hr></div><p><strong>Summary Section:</strong><br><br><em><strong><a href="https://www.forbes.com/councils/forbesbusinesscouncil/2026/05/29/hollywood-and-global-collaboration-what-it-means-for-pr-leaders/">&#8203;Hollywood And Global Collaboration: What It Means For PR Leaders</a></strong></em><br>By Becca Brazil, Founder of Only 1 Media PR<br>Forbes - May 29, 2026<br>Hollywood has long been seen as the center of the entertainment industry. But from what I&#8217;ve experienced recently, that model is expanding. From film festivals to private industry events, I&#8217;ve watched creators, producers and investors from different countries move beyond networking and start building together.<br><br><em><strong><a href="https://www.ragan.com/the-week-in-comms-cloudflare-wix-clickup/">Cloudflare CEO says company doesn&#8217;t need &#8216;measurers&#8217;; Wix chief says job cuts are directly due to AI</a></strong></em><br>By Sean Devlin<br>Ragan Communications - May 29, 2026<br>This week, we&#8217;ve got three layoff comms-related stories with CEOs laying out their reasoning for the staff reductions. One news item talks about a CEO commenting on employees he feels AI is making obsolete, while another affirms the value of a human approach despite automation-related job cuts. In all of our stories this week, we&#8217;ll analyze how leaders are talking about AI and what internal communicators can take away from their approaches.<br><br><em><strong><a href="https://www.prnewsonline.com/pr-roundup-when-ai-fakes-the-experts-livestreamers-beat-the-algorithm-and-swatch-breaks-the-internet/">PR Roundup: When AI Fakes the Experts, Livestreamers Beat the Algorithm, and Swatch Breaks the Internet</a></strong></em><br>By Nicole Schuman<br>PRNEWS - May 28, 2026<br>This week&#8217;s PR Roundup features fake AI-generated academic journals impersonating real professors, Twitch outpacing TikTok and Instagram in producing top-ranked creators and the viral Swatch x Audemars Piguet collaboration that sent shoppers into a frenzy.<br><br><em><strong><a href="https://spinsucks.com/communication/microlearning-faster-adult-learning/">What is Microlearning? How Bite-Sized Lessons Help Adults Learn Faster</a></strong></em><br>By Shelly Verkamp<br>Spin Sucks - May 28, 2026<br>Adult learners now want their training in 90-second bites, not 40-minute modules. This month I trace microlearning from Encyclopedia Britannica to Cliff Notes to TikTok, and share how we&#8217;ve rebuilt our PESO Model Certification around the same principles.<br><br><em><strong><a href="https://prsay.prsa.org/2026/05/29/st-live-recap-making-values-work-when-it-matters-most/">S&amp;T Live Recap: Culture, Crisis Comms and Operationalizing Organizational Values</a></strong></em><br>PRsay - May 29, 2026<br>Jon Goldberg, founder and chief reputation architect of Reputation Architects Inc., a crisis communications firm, was PRSA&#8217;s guest on May 28 for Strategies &amp; Tactics Live. During a crisis, companies often default to financial logic, rather than making decisions based on the organization&#8217;s values, Goldberg said.<br><br><em><strong><a href="https://www.prmoment.com/good-bad-pr/good-and-bad-pr-james-watts-second-act-patagonia-drags-artist-bps-crude-mess-ferrari-stalls-and-metallica-shines">Good and Bad PR: James Watt&#8217;s second act, Patagonia drags artist, Ferrari and Metallica</a></strong></em><br>By Andy Barr, Season One Communications<br>PRmoment (UK) - May 28, 2026<br>No time for small talk, it&#8217;s been a manic week in the media, let&#8217;s just crack on.<br><br><em><strong><a href="https://www.agilitypr.com/pr-news/pr-skills-profession/the-hidden-communication-problem-slowing-down-modern-businesses/">The hidden communication problem slowing down modern businesses</a></strong></em><br>By Deza Drone<br>Agility PR Solutions - May 29, 2026<br>When companies talk about productivity problems, the conversation usually focuses on tools, staffing, or processes. But many operational slowdowns come from something less obvious: fragmented communication between teams and systems.<br><br><em><strong><a href="https://substack.einpresswire.com/p/inside-the-newsroom-what-journalists">Inside the Newsroom: What Journalists Really Look for in Press Releases</a></strong></em><br>By Issac Morgan<br>EIN Presswire - May 28, 2026<br>Editors and reporters share tips on getting media coverage and what makes them read and reference a press release in a busy inbox<br><br><em><strong><a href="https://franco.com/blog/nonprofit/frankly-episode-92-numbers-are-important-but-stories-are-what-move-people/">frankly&#8230; Episode 92: Numbers Are Important, but Stories Are What Move People</a></strong></em><strong><a href="https://franco.com/blog/nonprofit/frankly-episode-92-numbers-are-important-but-stories-are-what-move-people/"> [PODCAST]</a></strong><br>By Nina Scarpelli<br>Franco - May 28, 2026<br>Dan is joined by Tracy Wolf for a chat with Laure LeBlanc about philanthropy and Alternatives For Girls.<br><br><em><strong><a href="https://neopr.co.uk/geo-seo-and-the-role-of-modern-pr-insights-from-our-client-joloda-hydraroll/">GEO, SEO and the Role of Modern PR: Insights from our Client Joloda Hydraroll</a></strong></em><br>Neo PR - May 28, 2026<br>Gary Warner, Marketing Manager at Joloda Hydraroll, has worked with Neo PR for more than four years. In this Q&amp;A, he explains why PR is so important to Joloda Hydraroll&#8217;s digital marketing strategy and how it is evolving in response to AI visibility and zero-click search.<br><br><em><strong><a href="https://www.provokemedia.com/latest/article/pr-ai-update-why-ai%27s-biggest-opportunity-isn%27t-content-creation">PR AI Update: Why AI&#8217;s Biggest Opportunity isn&#8217;t Content Creation</a></strong></em><br>By Evan Zimmer<br>PRovoke Media - May 29, 2026<br>As new tools emerge, some communicators are exploring how AI can help them understand reputation, stakeholder dynamics and emerging risks rather than simply generate more content.<br><br><em><strong><a href="https://www.prdaily.com/momentum-over-moments-holding-pr-events-that-are-built-for-the-long-game/">Momentum over moments: Holding PR events that are built for the long game</a></strong></em><br>By Madison Broach<br>PR Daily - May 28, 2026<br>A six-figure event budget can vanish into a single night of aesthetics with no RO without the proper preparation.<br><br><em><strong><a href="https://www.forbes.com/councils/forbescommunicationscouncil/2026/05/29/what-startups-can-learn-from-legacy-businesses-about-communication/">What Startups Can Learn From Legacy Businesses About Communication</a></strong></em><br>By Tamsin Gable, Head of PR at Municorn<br>Forbes - May 29, 2026<br>Leaders shouldn&#8217;t wait for a security breach to rethink communication security; start asking the hard questions today.<br><br><em><strong><a href="https://everything-pr.com/the-20-best-technology-pr-campaigns-of-2026-the-new-playbook">The 20 Best Technology PR Campaigns of 2026 &#8212; The New Playbook</a></strong></em><br>Everything-PR - May 26, 2026<br>If the greatest campaigns of all time built categories, the best technology PR campaigns of 2026 are doing something more nuanced: They are building trust in an era of skepticism.</p><div><hr></div><p><em>If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to <a href="mailto:christophe@itkinfo.com?subject=I%20found%20you%20through%20the%20DPB!">reach out</a>.</em></p><p><em>All reports made with the help of <a href="http://reportmule.com/">Report Mule</a>.</em></p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://www.dailyprbrief.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading the Daily PR Brief! Subscribe for free to receive new posts and support our work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div>]]></content:encoded></item><item><title><![CDATA[Good Thursday! Peruse today's Daily PR Brief - May 28, 2026]]></title><description><![CDATA[Ferrari tries to message electric car as market value plunges; How Anthropic turned Claude into a consumer brand; How to engage journalists on social media; more!]]></description><link>https://www.dailyprbrief.com/p/thu052826</link><guid isPermaLink="false">https://www.dailyprbrief.com/p/thu052826</guid><dc:creator><![CDATA[Daily PR Brief]]></dc:creator><pubDate>Thu, 28 May 2026 17:13:49 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!iD8y!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3553f2d7-0404-4280-b968-e5b577c8597d_900x637.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!iD8y!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3553f2d7-0404-4280-b968-e5b577c8597d_900x637.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!iD8y!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3553f2d7-0404-4280-b968-e5b577c8597d_900x637.jpeg 424w, https://substackcdn.com/image/fetch/$s_!iD8y!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3553f2d7-0404-4280-b968-e5b577c8597d_900x637.jpeg 848w, https://substackcdn.com/image/fetch/$s_!iD8y!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3553f2d7-0404-4280-b968-e5b577c8597d_900x637.jpeg 1272w, 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Commons&quot;,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://www.dailyprbrief.com/i/199623936?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3553f2d7-0404-4280-b968-e5b577c8597d_900x637.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="Doug Fawley, CC BY 3.0 <https://creativecommons.org/licenses/by/3.0>, via Wikimedia Commons" title="Doug Fawley, CC BY 3.0 <https://creativecommons.org/licenses/by/3.0>, via Wikimedia Commons" srcset="https://substackcdn.com/image/fetch/$s_!iD8y!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3553f2d7-0404-4280-b968-e5b577c8597d_900x637.jpeg 424w, 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y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><div><hr></div><p><strong>Read some of today's best PR and Comms industry news clips:</strong></p><p><strong><a href="https://www.forbes.com/councils/forbesagencycouncil/2026/05/21/authenticity-is-the-new-credibility-why-rigid-talking-points-fail-in-modern-pr/">&#8203;</a><a href="https://www.prdaily.com/the-scoop-ferrari-tries-to-message-electric-car-as-market-value-plunges-5-billion/">The Scoop: Ferrari tries to message electric car as market value plunges $5 billion (PR Daily - May 27, 2026)</a><br><br><a href="https://www.prnewsonline.com/what-gwyneth-paltrow-taught-a-room-full-of-pr-pros/">What Gwyneth Paltrow Taught a Room Full of PR Pros (PRNEWS - May 27, 2026)</a><br><br><a href="https://www.meltwater.com/en/blog/ai-search-visibility-march-april-2026">Earned Media, YouTube, and LinkedIn Are Reshaping AI Visibility (Meltwater - May 28, 2026)</a><br><br><a href="https://instituteforpr.org/pew-americans-torn-news/">Why Americans Feel Torn About the News (Institute for Public Relations - May 26, 2026)</a><br><br><a href="https://www.cision.com/resources/articles/how-to-engage-journalists-social-media/">How to Engage with Journalists on Social Media: Data-Backed Best Practices (Cision - May 28, 2026)</a><br><br><a href="https://www.agilitypr.com/pr-news/marketing-news/why-referral-marketing-should-be-part-of-every-modern-pr-strategy/">Why referral marketing should be part of every modern PR strategy (Agility PR Solutions - May 28, 2026)</a><br><br><a href="https://www.commpro.biz/news/ai-reputation-and-the-new-rules-of-trust">AI, Reputation and the New Rules of Trust (CommPRO - May 27, 2026)</a><br><br><a href="https://www.provokemedia.com/latest/article/perspective-your-corporate-communications-function-is-doing-the-right-things-in-the-wrong-order">Perspective: Your Corporate Communications Function is Doing the Right Things in the Wrong Order (PRovoke Media - May 27, 2026)</a><br><br><a href="https://www.ragan.com/manager-comms-meeting-framework-update/">3 ways comms pros can help managers structure the perfect 15-minute meeting (Ragan Communications - May 28, 2026)</a><br><br><a href="https://www.mediafirst.co.uk/blog/what-the-mafs-case-reveals-about-crisis-comms-readiness">What the MAFS case reveals about crisis comms readiness (Media First (UK) - May 28, 2026)</a><br><br><a href="https://everything-pr.com/how-anthropic-turned-claude-into-a-consumer-brand">How Anthropic Turned Claude Into a Consumer Brand (Everything-PR - May 28, 2026)</a><br><br><a href="https://www.forbes.com/councils/forbesagencycouncil/2026/05/28/visibility-via-pr-in-the-geo-era-how-to-make-media-pitches-stand-out/">Visibility Via PR In The GEO Era: How To Make Media Pitches Stand Out (Forbes - May 28, 2026)</a></strong></p><div><hr></div><p><em><strong>Forward this free newsletter to someone who should be in the loop!</strong></em></p><div><hr></div><p><strong>Summary Section:</strong><br><br><em><strong><a href="https://www.forbes.com/councils/forbesagencycouncil/2026/05/07/social-media-is-a-must-for-ceos-and-heres-why-it-matters/">&#8203;</a><a href="https://www.forbes.com/councils/forbesagencycouncil/2026/05/21/authenticity-is-the-new-credibility-why-rigid-talking-points-fail-in-modern-pr/">&#8203;</a><a href="https://www.prdaily.com/the-scoop-ferrari-tries-to-message-electric-car-as-market-value-plunges-5-billion/">The Scoop: Ferrari tries to message electric car as market value plunges $5 billion</a></strong></em><br>By Paul Hiebert<br>PR Daily - May 27, 2026<br>Ferrari tries to message electric car as market value plunges $5 billion. Plus: BP ousts chairman while proclaiming stability; Spencer Pratt's campaign for LA mayor has new media twists.<br><br><em><strong><a href="https://www.prnewsonline.com/what-gwyneth-paltrow-taught-a-room-full-of-pr-pros/">What Gwyneth Paltrow Taught a Room Full of PR Pros</a></strong></em><br>By Nicole Schuman<br>PRNEWS - May 27, 2026<br>At the 2026 Meltwater Summit, Alexandra Bjertn&#230;s, Chief Strategy Officer at Meltwater, sat down with PRNEWS to reflect on the summit's marquee moment&#8212;an on-stage conversation with Founder and CEO of Goop and actress Gwyneth Paltrow&#8212;and what it revealed about brand building, integrity and the future of PR.<br><br><em><strong><a href="https://www.meltwater.com/en/blog/ai-search-visibility-march-april-2026">Earned Media, YouTube, and LinkedIn Are Reshaping AI Visibility</a></strong></em><br>By Nathaniel Pallen<br>Meltwater - May 28, 2026<br>Our April 2026 analysis of 5.35M AI citations reveals how LLMs trust different sources, and what brands must do to improve visibility in generative search.<br><br><em><strong><a href="https://instituteforpr.org/pew-americans-torn-news/">Why Americans Feel Torn About the News</a></strong></em><br>Institute for Public Relations - May 26, 2026<br>Pew Research Center examined how Americans think about, consume, avoid, and evaluate news. Researchers also explored the tension between people&#8217;s belief that staying informed is important for democracy and their growing feelings of fatigue and distrust toward news.<br><br><em><strong><a href="https://www.cision.com/resources/articles/how-to-engage-journalists-social-media/">How to Engage with Journalists on Social Media: Data-Backed Best Practices</a></strong></em><br>By Bianca Parvu<br>Cision - May 28, 2026<br>Find out on which platforms journalists are spending their time, how they&#8217;re using them, and the means for getting their attention &#8211; all backed by data.<br><br><em><strong><a href="https://www.agilitypr.com/pr-news/marketing-news/why-referral-marketing-should-be-part-of-every-modern-pr-strategy/">Why referral marketing should be part of every modern PR strategy</a></strong></em><br>By Olivia Poarch<br>Agility PR Solutions - May 28, 2026<br>That's where referral marketing comes in. In this blog, we will understand the importance of referral marketing in modern PR strategies and how brands are using it for targeted campaigns.<br><br><em><strong><a href="https://www.commpro.biz/news/ai-reputation-and-the-new-rules-of-trust">AI, Reputation and the New Rules of Trust</a></strong></em><br>CommPRO - May 27, 2026<br>As AI rapidly reshapes reputation, visibility and public trust, CommPRO's May 20 Virtual Town Hall brought together leading communications and AI experts to explore how organizations can remain credible, discoverable and authoritative in the age of generative AI.<br><br><em><strong><a href="https://www.provokemedia.com/latest/article/perspective-your-corporate-communications-function-is-doing-the-right-things-in-the-wrong-order">Perspective: Your Corporate Communications Function is Doing the Right Things in the Wrong Order</a></strong></em><br>By Craig Carroll<br>PRovoke Media - May 27, 2026<br>Craig Carroll addresses why more data, tools, and talent rarely make corporate communications more strategic.<br><br><em><strong><a href="https://www.ragan.com/manager-comms-meeting-framework-update/">3 ways comms pros can help managers structure the perfect 15-minute meeting</a></strong></em><br>By Sean Devlin<br>Ragan Communications - May 28, 2026<br>When a manager gets promoted into a role, it's usually because they're good at what they do. But that doesn't necessarily mean they'll have the chops to fulfill their new role cascading information to their team.<br><br><em><strong><a href="https://www.mediafirst.co.uk/blog/what-the-mafs-case-reveals-about-crisis-comms-readiness">What the MAFS case reveals about crisis comms readiness</a></strong></em><br>By Adam Fisher<br>Media First (UK) - May 28, 2026<br>We have all seen the shocking stories about Married at First Sight. The popular reality programme - commonly referred to as MAFS - has been firmly in the spotlight following a BBC Panorama investigation. What crisis communication lessons can you learn from it?<br><br><em><strong><a href="https://everything-pr.com/how-anthropic-turned-claude-into-a-consumer-brand">How Anthropic Turned Claude Into a Consumer Brand</a></strong></em><br>Everything-PR - May 28, 2026<br>For two years, Claude was the AI that professionals respected and consumers didn't ask for by name. The tool you'd recommend in a Slack thread, then watch a friend open ChatGPT anyway. That gap &#8212; between respect and demand &#8212; is the gap every brand dies in. In 2026, Anthropic closed it.<br><br><em><strong><a href="https://www.forbes.com/councils/forbesagencycouncil/2026/05/28/visibility-via-pr-in-the-geo-era-how-to-make-media-pitches-stand-out/">Visibility Via PR In The GEO Era: How To Make Media Pitches Stand Out</a></strong></em><br>By Forbes Agency Council<br>Forbes - May 28, 2026<br>With the shift to GEO making earned media more essential to being found, agencies and comms teams are revisiting what makes a pitch worth opening in the first place.</p><div><hr></div><p>If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to <a href="mailto:christophe@itkinfo.com?subject=I%20found%20you%20through%20the%20DPB!">reach out</a>.</p><p>All reports made with the help of <a href="http://reportmule.com/">Report Mule</a>.</p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://www.dailyprbrief.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading the Daily PR Brief! Subscribe for free to receive new posts and support our work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div>]]></content:encoded></item><item><title><![CDATA[Mid-week insights and news in your Wednesday Daily PR Brief - May 27, 2026]]></title><description><![CDATA[Qualities companies want in their next Chief Communications Officer; How to teach yourself judgment; Human-centered transparency; and more!]]></description><link>https://www.dailyprbrief.com/p/wed052726</link><guid isPermaLink="false">https://www.dailyprbrief.com/p/wed052726</guid><dc:creator><![CDATA[Daily PR Brief]]></dc:creator><pubDate>Wed, 27 May 2026 18:02:33 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!0G0I!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8ccc114b-74e9-4179-b87e-8dec55814145_900x604.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!0G0I!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8ccc114b-74e9-4179-b87e-8dec55814145_900x604.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!0G0I!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8ccc114b-74e9-4179-b87e-8dec55814145_900x604.jpeg 424w, https://substackcdn.com/image/fetch/$s_!0G0I!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8ccc114b-74e9-4179-b87e-8dec55814145_900x604.jpeg 848w, https://substackcdn.com/image/fetch/$s_!0G0I!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8ccc114b-74e9-4179-b87e-8dec55814145_900x604.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!0G0I!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8ccc114b-74e9-4179-b87e-8dec55814145_900x604.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!0G0I!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8ccc114b-74e9-4179-b87e-8dec55814145_900x604.jpeg" width="900" height="604" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/8ccc114b-74e9-4179-b87e-8dec55814145_900x604.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:604,&quot;width&quot;:900,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:152675,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://www.dailyprbrief.com/i/199494483?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8ccc114b-74e9-4179-b87e-8dec55814145_900x604.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!0G0I!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8ccc114b-74e9-4179-b87e-8dec55814145_900x604.jpeg 424w, https://substackcdn.com/image/fetch/$s_!0G0I!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8ccc114b-74e9-4179-b87e-8dec55814145_900x604.jpeg 848w, https://substackcdn.com/image/fetch/$s_!0G0I!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8ccc114b-74e9-4179-b87e-8dec55814145_900x604.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!0G0I!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8ccc114b-74e9-4179-b87e-8dec55814145_900x604.jpeg 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><div><hr></div><p><strong>Read some of today's best PR and Comms industry news clips:</strong></p><p><strong><a href="https://www.forbes.com/councils/forbesagencycouncil/2026/05/21/authenticity-is-the-new-credibility-why-rigid-talking-points-fail-in-modern-pr/">&#8203;</a><a href="https://www.ragan.com/the-3-qualities-companies-want-in-their-next-chief-communications-officer/">The 3 qualities companies want in their next chief communications officer (Ragan Communications - May 26, 2026)</a><br><br><a href="https://www.forbes.com/councils/forbescommunicationscouncil/2026/05/27/human-centered-transparency-earning-trust-in-ai-powered-communications/">&#8203;Human-Centered Transparency: Earning Trust In AI-Powered Communications (Forbes - May 27, 2026)</a><br><br><a href="https://instituteforpr.org/updated-crisis-communications-report-w-timothy-coombs/">IPR Publishes Updated Crisis Communications Report by Leading Crisis Expert Dr. W. Timothy Coombs (Institute for Public Relations - May 4, 2026)</a><br><br><a href="https://prsay.prsa.org/2026/05/27/how-to-teach-yourself-judgment-on-purpose/">How to Teach Yourself Judgment, On Purpose (PRsay - May 27, 2026)</a><br><br><a href="https://www.prmoment.com/good-bad-pr/good-and-bad-pr-tunnocks-ai-lords-pork-pie-way-and-swatch">Good and Bad PR: Tunnock's, AI Lords, Pork Pie Way and Swatch (PRmoment (UK) - May 21, 2026)</a><br><br><a href="https://everything-pr.com/why-the-smartest-startup-ceos-become-industry-authorities-before-their-competito">Why the Smartest Startup CEOs Become Industry Authorities Before Their Competitors (Everything-PR - May 25, 2026)</a><br><br><a href="https://www.agilitypr.com/pr-news/social-media-influencer-marketing/why-instagram-views-matter-more-than-followers-for-brand-partnerships-in-2026/">Why Instagram views matter more than followers for brand partnerships in 2026 (Agility PR Solutions - May 27, 2026)</a><br><br><a href="https://www.commpro.biz/news/what-id-tell-every-new-communications-graduate-right-now">What I'd Tell Every New Communications Graduate Right Now (CommPRO - May 27, 2026)</a><br><br><a href="https://www.prdaily.com/social-media-updates-and-new-features-to-know-this-week-43/">Social media updates and new features to know this week (PR Daily - May 26, 2026)</a><br><br><a href="https://www.swordandthescript.com/2026/05/ai-third-party-validation/">Does AI visibility provide PR with third-party validation? (Sword and the Script - May 26, 2026)</a><br><br><a href="https://influenceonline.co.uk/2026/05/22/understanding-digital-pr-from-a-puzzled-marketing-students-perspective">Understanding digital PR from a puzzled marketing student's perspective (Influence (UK) - May 22, 2026)</a></strong></p><div><hr></div><p><em><strong>Forward this free newsletter to someone who should be in the loop!</strong></em></p><div><hr></div><p><strong>Summary Section:</strong><br><br><em><strong><a href="https://www.forbes.com/councils/forbesagencycouncil/2026/05/07/social-media-is-a-must-for-ceos-and-heres-why-it-matters/">&#8203;</a><a href="https://www.forbes.com/councils/forbesagencycouncil/2026/05/21/authenticity-is-the-new-credibility-why-rigid-talking-points-fail-in-modern-pr/">&#8203;</a><a href="https://www.ragan.com/the-3-qualities-companies-want-in-their-next-chief-communications-officer/">The 3 qualities companies want in their next chief communications officer</a></strong></em><br>By Paul Hiebert<br>Ragan Communications - May 26, 2026<br>As CCOs gain more prominence and influence with the chief executive, the characteristics companies are looking for in their top communicator are also evolving. Peter McDermott, who leads Korn Ferry's corporate affairs practice, lists the three qualities companies are looking for in their next chief communications officer.<br><br><em><strong><a href="https://www.forbes.com/councils/forbescommunicationscouncil/2026/05/27/human-centered-transparency-earning-trust-in-ai-powered-communications/">&#8203;Human-Centered Transparency: Earning Trust In AI-Powered Communications</a></strong></em><br>By Leeron Walter, VP Marketing at Teramind<br>Forbes - May 27, 2026<br>The world is getting more automated by the minute, but genuine human connection is still the most valuable thing a brand can offer.&#8203;<br><br><em><strong><a href="https://instituteforpr.org/updated-crisis-communications-report-w-timothy-coombs/">IPR Publishes Updated Crisis Communications Report by Leading Crisis Expert Dr. W. Timothy Coombs</a></strong></em><br>Institute for Public Relations - May 4, 2026<br>The Institute for Public Relations has published an updated version of one of its most widely accessed research reports by leading crisis expert Dr. W. Timothy Coombs. "Reexamining Crisis Communication" has been revised with best practices, research, and frameworks to help communicators apply decades of academic research to today's increasingly complex crisis landscape.<br><br><em><strong><a href="https://prsay.prsa.org/2026/05/27/how-to-teach-yourself-judgment-on-purpose/">How to Teach Yourself Judgment, On Purpose</a></strong></em><br>By David J. Chamberlin<br>PRsay - May 27, 2026<br>The instincts that protect a business haven&#8217;t become obsolete; they&#8217;ve become harder to develop. Which raises the practical question early-career professionals keep asking me: if no one is going to hand you judgment, how do you build it yourself?<br><br><em><strong><a href="https://www.prmoment.com/good-bad-pr/good-and-bad-pr-tunnocks-ai-lords-pork-pie-way-and-swatch">Good and Bad PR: Tunnock's, AI Lords, Pork Pie Way and Swatch</a></strong></em><br>By Andy Barr, Season One Communications<br>PRmoment (UK) - May 21, 2026<br>Welcome to this week's increasingly prestigious rundown: your one-stop shop for highlights and lowlights of the week in this glorious profession of PR!<br><br><em><strong><a href="https://everything-pr.com/why-the-smartest-startup-ceos-become-industry-authorities-before-their-competito">Why the Smartest Startup CEOs Become Industry Authorities Before Their Competitors</a></strong></em><br>By Kevin Mercuri<br>Everything-PR - May 25, 2026<br>Investors, journalists, customers, and conference organizers do not simply follow products&#8212;they follow leaders with compelling ideas, bold perspectives, and visible expertise.<br><br><em><strong><a href="https://www.agilitypr.com/pr-news/social-media-influencer-marketing/why-instagram-views-matter-more-than-followers-for-brand-partnerships-in-2026/">Why Instagram views matter more than followers for brand partnerships in 2026</a></strong></em><br>By Emily Ahearn<br>Agility PR Solutions - May 27, 2026<br>What if everything you knew about influencer marketing was already outdated?<br><br><em><strong><a href="https://www.commpro.biz/news/what-id-tell-every-new-communications-graduate-right-now">What I'd Tell Every New Communications Graduate Right Now</a></strong></em><br>By Tiffany Guarnaccia<br>CommPRO - May 27, 2026<br>The communications workforce you are entering looks nothing like the one I walked into. The tools are different. The media landscape is fragmented in ways that demand real strategic thinking at every turn. AI is reshaping how stories get found, not just how they get told. And yet, the fundamentals have never mattered more.<br><br><em><strong><a href="https://www.prdaily.com/social-media-updates-and-new-features-to-know-this-week-43/">Social media updates and new features to know this week</a></strong></em><br>By Courtney Blackann<br>PR Daily - May 26, 2026<br>Welcome to a new week of updates. LinkedIn says it's going to start reducing the reach of AI-generated posts, comments and engagement bait in users' feeds; X says unverified accounts are now limited to 50 original posts and 200 replies per day; and more.<br><br><em><strong><a href="https://www.swordandthescript.com/2026/05/ai-third-party-validation/">Does AI visibility provide PR with third-party validation?</a></strong></em><br>By Frank Strong, MA, MBA<br>Sword and the Script - May 26, 2026<br>Voice interfaces are normalizing AI as an arbiter of truth in everyday conversations, and introducing a human behavioral change with significant implications for credibility and third-party validation.<br><br><em><strong><a href="https://influenceonline.co.uk/2026/05/22/understanding-digital-pr-from-a-puzzled-marketing-students-perspective">Understanding digital PR from a puzzled marketing student's perspective</a></strong></em><br>By Irene Ekong<br>Influence (UK) - May 22, 2026<br>Content strategies, paid media and SEO are tools used by digital marketers and digital PR professionals. Are we doing enough to demonstrate the differences between the two roles?</p><div><hr></div><p>If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to <a href="mailto:christophe@itkinfo.com?subject=I%20found%20you%20through%20the%20DPB!">reach out</a>.</p><p>All reports made with the help of <a href="http://reportmule.com/">Report Mule</a>.</p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://www.dailyprbrief.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading the Daily PR Brief! Subscribe for free to receive new posts and support our work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div>]]></content:encoded></item><item><title><![CDATA[Hello! Check out Tuesday's Daily PR Brief - May 26, 2026]]></title><description><![CDATA[The SPY Museum's storytelling and engagement; Why the PR industry should embrace those who 'think differently'; AI and bad data; and more!]]></description><link>https://www.dailyprbrief.com/p/tue052626</link><guid isPermaLink="false">https://www.dailyprbrief.com/p/tue052626</guid><dc:creator><![CDATA[Daily PR Brief]]></dc:creator><pubDate>Tue, 26 May 2026 19:05:17 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!Ybwg!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fceadb8ec-6a0f-476a-ae5c-1ec2539a63c2_900x675.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" 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stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><div><hr></div><p><strong>Read some of today's best PR and Comms industry news clips:</strong></p><p><strong><a href="https://www.forbes.com/councils/forbesagencycouncil/2026/05/21/authenticity-is-the-new-credibility-why-rigid-talking-points-fail-in-modern-pr/">&#8203;</a><a href="https://www.commpro.biz/news/your-voice-is-a-key-part-of-your-communications-career-strategy">Your Voice Is a Key Part of Your Communications Career Strategy (CommPRO - May 26, 2026)</a><br><br><a href="https://prsay.prsa.org/2026/05/22/more-from-the-spy-museums-aliza-bran-on-storytelling-and-engagement/">More From the SPY Museum's Aliza Bran on Storytelling and Engagement (PRsay - May 22, 2026)</a><br><br><a href="https://www.prmoment.com/opinion/pr-stunt-watch-john-lewis-hits-the-net-paddy-power-issues-a-public-health-warning-this-serves-up-steak-and-carling-black-label-is-back">PR Stunt Watch: John Lewis scores, Paddy Power's health warning on Arsenal, THIS steak and Carling Black Label is back (PRmoment (UK) - May 21, 2026)</a><br><br><a href="https://www.agilitypr.com/pr-news/pr-tech-ai/the-media-list-is-wrong-the-ai-engines-just-proved-it/">The media list is wrong. The AI engines just proved it. (Agility PR Solutions - May 26, 2026)</a><br><br><a href="https://www.axiapr.com/blog/from-newsroom-to-pr-journalists-making-the-switch-on-top-of-pr">From newsroom to PR: Journalists making the switch (Axia Public Relations - May 26, 2026) [VIDEO]</a><br><br><a href="https://muckrack.com/blog/geo-leaders-in-pr">PR pros leading the way on GEO: Who to follow and what you'll learn from them (Muck Rack - May 26, 2026)</a><br><br><a href="https://culpwrit.com/2026/05/26/6-things-you-can-do-to-turn-internships-into-ft-jobs/">6 Things You Can Do to Turn Internships into FT Jobs (Culpwrit - May 26, 2026)</a><br><br><a href="https://www.mediafirst.co.uk/blog/the-ai-comment-that-became-a-serious-pr-headache">The AI strategy and comms comment turned PR headache (Media First (UK) - May 26, 2026)</a><br><br><a href="https://substack.einpresswire.com/p/may-ein-essentials-how-gen-z-is-using">May EIN Essentials: How Gen Z is Using PR and What Journalists Want in 2026 (EIN Presswire - May 26, 2026)</a><br><br><a href="https://influenceonline.co.uk/2026/05/22/why-the-pr-industry-should-embrace-those-who-think-differently">Why the PR industry should embrace those who 'think differently' (Influence (UK) - May 22, 2026)</a><br><br><a href="https://www.provokemedia.com/long-reads/article/boys-to-men-five-pr-campaigns-seeking-to-address-the-masculinity-crisis">Boys to Men: Five PR Campaigns Seeking to Address the Masculinity Crisis (PRovoke Media - May 24, 2026)</a><br><br><a href="https://www.forbes.com/councils/forbescommunicationscouncil/2026/05/26/ai-and-bad-data-why-businesses-need-to-go-back-to-basics/">AI And Bad Data: Why Businesses Need To Go Back To Basics (Forbes - May 26, 2026)</a><br><br><a href="https://everything-pr.com/how-to-build-long-term-relationships-through-b2b-pr">How to build long-term relationships through B2B PR (Everything-PR - May 25, 2026)</a></strong></p><div><hr></div><p><em><strong>Forward this free newsletter to someone who should be in the loop!</strong></em></p><div><hr></div><p><strong>Summary Section:</strong><br><br><em><strong><a href="https://www.forbes.com/councils/forbesagencycouncil/2026/05/07/social-media-is-a-must-for-ceos-and-heres-why-it-matters/">&#8203;</a><a href="https://www.forbes.com/councils/forbesagencycouncil/2026/05/21/authenticity-is-the-new-credibility-why-rigid-talking-points-fail-in-modern-pr/">&#8203;</a><a href="https://www.commpro.biz/news/your-voice-is-a-key-part-of-your-communications-career-strategy">Your Voice Is a Key Part of Your Communications Career Strategy</a></strong></em><br>By Moon Kim &amp; Lauren Arthur<br>CommPRO - May 26, 2026<br>As a new generation enters the communications industry at a moment of rapid AI-driven change, leaders at M Booth are sharing candid advice on curiosity, personal voice, media literacy and the human skills that still matter most.<br><br><em><strong><a href="https://prsay.prsa.org/2026/05/22/more-from-the-spy-museums-aliza-bran-on-storytelling-and-engagement/">More From the SPY Museum's Aliza Bran on Storytelling and Engagement</a></strong></em><br>By Amy Jacques<br>PRsay - May 22, 2026<br>During PRSA&#8217;s ICON 2025 in Washington, D.C., Strategies &amp; Tactics spoke with PRSA member Aliza Bran, director of media relations at the International Spy Museum. As we enter the summer travel season, here are a few additional insights from Bran on connecting with diverse audiences,<br><br><em><strong><a href="https://www.prmoment.com/opinion/pr-stunt-watch-john-lewis-hits-the-net-paddy-power-issues-a-public-health-warning-this-serves-up-steak-and-carling-black-label-is-back">PR Stunt Watch: John Lewis scores, Paddy Power's health warning on Arsenal, THIS steak and Carling Black Label is back</a></strong></em><br>By Lee Sanders, Associate Director at Frank<br>PRmoment (UK) - May 21, 2026<br>Here is your weekly round up of the very best PR stunts our lauded committee of PR creatives has spotted. This week's PR stunt chief correspondent is Frank's Lee Sanders.<br><br><em><strong><a href="https://www.agilitypr.com/pr-news/pr-tech-ai/the-media-list-is-wrong-the-ai-engines-just-proved-it/">The media list is wrong. The AI engines just proved it.</a></strong></em><br>By Ronn Torossian, Founder of 5WPR<br>Agility PR Solutions - May 26, 2026<br>The PR industry's operating system is the media list. Every account team runs one. Every measurement framework anchors to placements earned inside it. The list is wrong.<br><br><em><strong><a href="https://www.axiapr.com/blog/from-newsroom-to-pr-journalists-making-the-switch-on-top-of-pr">From newsroom to PR: Journalists making the switch</a></strong></em><strong><a href="https://www.axiapr.com/blog/from-newsroom-to-pr-journalists-making-the-switch-on-top-of-pr"> [VIDEO]</a></strong><br>Axia Public Relations - May 26, 2026<br>Former CNN producer Tiffany Anthony and Jason Mudd discuss how journalists can successfully pivot into public relations roles.<br><br><em><strong><a href="https://muckrack.com/blog/geo-leaders-in-pr">PR pros leading the way on GEO: Who to follow and what you'll learn from them</a></strong></em><br>By Jenny Griesdorn<br>Muck Rack - May 26, 2026<br>A growing group of PR and comms pros have emerged as generative engine optimization thought leaders online. Here are a few to follow and learn from.<br><br><em><strong><a href="https://culpwrit.com/2026/05/26/6-things-you-can-do-to-turn-internships-into-ft-jobs/">6 Things You Can Do to Turn Internships into FT Jobs</a></strong></em><br>By Ron Culp<br>Culpwrit - May 26, 2026<br>Over the past 17 years, this blog has provided lots of internship advice. This year, I&#8217;m updating what I&#8217;ve heard from recruiters and hiring managers about what they expect from their interns in 2026.<br><br><em><strong><a href="https://www.mediafirst.co.uk/blog/the-ai-comment-that-became-a-serious-pr-headache">The AI strategy and comms comment turned PR headache</a></strong></em><br>By Adam Fisher<br>Media First (UK) - May 26, 2026<br>Standard Chartered has been making plenty of headlines because of a careless comment. What communication lessons can you learn from it?<br><br><em><strong><a href="https://substack.einpresswire.com/p/may-ein-essentials-how-gen-z-is-using">May EIN Essentials: How Gen Z is Using PR and What Journalists Want in 2026</a></strong></em><br>By Issac Morgan<br>EIN Presswire - May 26, 2026<br>In the May edition of EIN Essentials, young PR leaders weigh in on how Gen Z is using artificial intelligence in their work, and a marketing expert shares her journey from working in corporate America handling social media and branding to building her own firm that now helps thousands of creatives.<br><br><em><strong><a href="https://influenceonline.co.uk/2026/05/22/why-the-pr-industry-should-embrace-those-who-think-differently">Why the PR industry should embrace those who 'think differently'</a></strong></em><br>By James Gordon-MacIntosh<br>Influence (UK) - May 22, 2026<br>A group of neurodivergent public relations and comms practitioners explore how neurodivergence can unlock creativity, challenge sameness, and strengthen agencies in the age of AI.<br><br><em><strong><a href="https://www.provokemedia.com/long-reads/article/boys-to-men-five-pr-campaigns-seeking-to-address-the-masculinity-crisis">Boys to Men: Five PR Campaigns Seeking to Address the Masculinity Crisis</a></strong></em><br>By Paul Holmes<br>PRovoke Media - May 24, 2026<br>Five standout campaigns from our EMEA region SABRE Awards help to redefine what masculinity means in an era of toxic online discourse.<br><br><em><strong><a href="https://www.forbes.com/councils/forbescommunicationscouncil/2026/05/26/ai-and-bad-data-why-businesses-need-to-go-back-to-basics/">AI And Bad Data: Why Businesses Need To Go Back To Basics</a></strong></em><br>By Kevan Savage, Partner and Marketing Practice Leader at Alexander Group<br>Forbes - May 26, 2026<br>Without data integrity and maturity, AI won&#8217;t help anything. It will just deliver a bad result faster.<br><br><em><strong><a href="https://everything-pr.com/how-to-build-long-term-relationships-through-b2b-pr">How to build long-term relationships through B2B PR</a></strong></em><br>Everything-PR - May 25, 2026<br>Building strong connections with journalists and key media outlets forms the foundation of successful B2B PR. When you create direct lines of communication with media professionals, you gain opportunities to share your company's story and build credibility in your industry.</p><div><hr></div><p>If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to <a href="mailto:christophe@itkinfo.com?subject=I%20found%20you%20through%20the%20DPB!">reach out</a>.</p><p>All reports made with the help of <a href="http://reportmule.com/">Report Mule</a>.</p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://www.dailyprbrief.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading the Daily PR Brief! Subscribe for free to receive new posts and support our work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div>]]></content:encoded></item><item><title><![CDATA[Here's Friday's Daily PR Brief! Have a great weekend - May 22, 2026]]></title><description><![CDATA[Ohio State's unconventional storytelling move; Companies sound alarm as consumer sentiment plunges; Tips for making environmental PR more impactful; more!]]></description><link>https://www.dailyprbrief.com/p/fri052226</link><guid isPermaLink="false">https://www.dailyprbrief.com/p/fri052226</guid><dc:creator><![CDATA[Daily PR Brief]]></dc:creator><pubDate>Fri, 22 May 2026 17:19:07 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!seA7!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd3004553-2311-4990-8d7c-1cf0c2f42bfd_900x641.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!seA7!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd3004553-2311-4990-8d7c-1cf0c2f42bfd_900x641.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!seA7!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd3004553-2311-4990-8d7c-1cf0c2f42bfd_900x641.jpeg 424w, https://substackcdn.com/image/fetch/$s_!seA7!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd3004553-2311-4990-8d7c-1cf0c2f42bfd_900x641.jpeg 848w, https://substackcdn.com/image/fetch/$s_!seA7!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd3004553-2311-4990-8d7c-1cf0c2f42bfd_900x641.jpeg 1272w, 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If you find our curation valuable, please consider working with the team that puts it together.</em></p><p><em><a href="https://itkinfo.com/">ITK Information Services</a> - our team of analysts who create custom-curated daily media briefings for organizations of all sizes. Contact christophe@itkinfo.com for more details.</em></p><p><em><a href="https://reportmule.com/">Report Mule</a> - the software we use to automatically turn links into ready-to-deliver reports. Accounts start at $30/mo.</em></p><p><em><a href="https://www.medialistpro.com/">Media List Pro</a> - carefully researched media lists to make sure your next pitch goes to the right journalist and the right publication. $50/hr. </em></p><div><hr></div><p><strong>Read some of today's best PR and Comms industry news clips:<br><br><a href="https://www.ragan.com/brand-storytelling-ohio-state-wexner-hidlay/">The unconventional storytelling move that helped Ohio State expand brand storytelling beyond football (Ragan Communications - May 20, 2026)</a><br><br><a href="https://www.prnewsonline.com/havas-prs-ceo-dara-bush-on-why-earned-media-is-having-its-biggest-glow-up-yet/">Havas PR's CEO Dara Bush on Why Earned Media Is Having Its Biggest Glow Up Yet (PRNEWS - May 20, 2026) [VIDEO]</a><br><br><a href="https://instituteforpr.org/the-smart-framework-responding-to-public-outrage/">The SMART Framework: Responding to Public Outrage (Institute for Public Relations - May 13, 2026)</a><br><br><a href="https://www.odwyerpr.com/story/public/24759/2026-05-22/2026-not-just-another-evolution-year-public-relations.html">2026: Not Just Another Evolution Year in Public Relations (O'Dwyer's - May 22, 2026)</a><br><br><a href="https://www.agilitypr.com/pr-news/branding-reputation/esg-storytelling-communicating-your-impact-a-modern-pr-guide-for-2026/">ESG storytelling&#8212;communicating your impact: A modern PR guide for 2026 (Agility PR Solutions - May 21, 2026)</a><br><br><a href="https://www.axiapr.com/blog/close-the-pr-to-marketing-kpi-gap">Close the PR-to-marketing KPI gap with a shared measurement framework (Axia Public Relations - May 22, 2026)</a><br><br><a href="https://www.commpro.biz/news/rene-s-edelman-to-2026-communicationsgraduates-build-trusted-networks-stay-open">Ren&#233;e S. Edelman to 2026 Communications Graduates: Stay Open to New Opportunities and Build a Circle of People You Trust (CommPRO - May 20, 2026)</a><br><br><a href="https://hmapr.com/why-communications-teams-need-a-seat-at-the-table-in-ai-decisions/">Why Communications Teams Need a Seat at the Table in AI Decisions (HMA PR - May 21, 2026)</a><br><br><a href="https://www.landispr.com/environmental-pr/eight-tips-for-making-environmental-pr-more-impactful/">Eight Tips for Making Environmental PR More Impactful (Landis Communications - May 21, 2026)</a><br><br><a href="https://www.provokemedia.com/latest/article/the-real-unreal-from-icelandair-wins-platinum-at-emea-sabres">"The Real Unreal" from Icelandair Wins Platinum at EMEA SABREs (PRovoke Media - May 22, 2026)</a><br><br><a href="https://www.prdaily.com/the-scoop-companies-sound-the-alarm-as-consumer-sentiment-plunges-to-new-low/">The Scoop: Companies sound the alarm as consumer sentiment plunges to new low (PR Daily - May 22, 2026)</a><br><br><a href="https://muckrack.com/blog/reputation-in-the-answer-engine-era">Governing reputation in the answer engine era with experts from Edelman, Burson and the New York Times (Muck Rack - May 22, 2026)</a><br><br><a href="https://www.forbes.com/councils/forbescommunicationscouncil/2026/05/22/truth-under-pressure-ethical-communication-is-the-new-infrastructure-of-trust/">Truth Under Pressure: Ethical Communication Is The New Infrastructure Of Trust (Forbes - May 22, 2026)</a></strong></p><div><hr></div><p><em><strong>Know a PR, comms, or marketing pro tracking industry moves? This free newsletter belongs in their inbox. Please share!</strong></em></p><div><hr></div><p><strong>Summary Section:</strong><br><br><em><strong><a href="https://www.ragan.com/brand-storytelling-ohio-state-wexner-hidlay/">The unconventional storytelling move that helped Ohio State expand brand storytelling beyond football</a></strong></em><br>By Sean Devlin<br>Ragan Communications - May 20, 2026<br>Skip Hidlay, former chief communications and marketing officer at Ohio State University Wexner Medical Center and current managing principal at W. Clair Communications, faced a major challenge when he was tasked with leading a branding overhaul for Ohio State's health system's websites.<br><br><em><strong><a href="https://www.prnewsonline.com/havas-prs-ceo-dara-bush-on-why-earned-media-is-having-its-biggest-glow-up-yet/">Havas PR's CEO Dara Bush on Why Earned Media Is Having Its Biggest Glow Up Yet</a></strong></em><strong><a href="https://www.prnewsonline.com/havas-prs-ceo-dara-bush-on-why-earned-media-is-having-its-biggest-glow-up-yet/"> [VIDEO]</a></strong><br>By Nicole Schuman<br>PRNEWS - May 20, 2026<br>At the 2026 Meltwater Summit, Dara Busch, CEO of Havas PR, sat down with PRNEWS to discussed the evolving PR industry and the work her agency is doing across earned media, experiential, social and influencer programs.<br><br><em><strong><a href="https://instituteforpr.org/the-smart-framework-responding-to-public-outrage/">The SMART Framework: Responding to Public Outrage</a></strong></em><br>Institute for Public Relations - May 13, 2026<br>The SMART Framework which was recently presented at IPR's "Bridge" Conference, offers a strategic framework for responding to public outrage. The key being to take emotion out of the equation &#8211; a hard thing to do when the pressure to say or do something is coming from everywhere all at once.<br><br><em><strong><a href="https://www.odwyerpr.com/story/public/24759/2026-05-22/2026-not-just-another-evolution-year-public-relations.html">2026: Not Just Another Evolution Year in Public Relations</a></strong></em><br>By Amanda Munroe, Senior VP and agency lead SHIFT Communications<br>O'Dwyer's - May 22, 2026<br>Today's digital media landscape has reshaped influence and information discovery, which requires PR programs to adapt by changing their approach to perception and brand visibility.<br><br><em><strong><a href="https://www.agilitypr.com/pr-news/branding-reputation/esg-storytelling-communicating-your-impact-a-modern-pr-guide-for-2026/">ESG storytelling&#8212;communicating your impact: A modern PR guide for 2026</a></strong></em><br>By Catherine Schwartz<br>Agility PR Solutions - May 21, 2026<br>Most ESG reports fail for the same reason: they read like obligations instead of evidence. Long PDFs with generic promises. A wall of metrics with no explanation of what actually changed, what was difficult, or why anyone outside the company should care. That is where storytelling matters.<br><br><em><strong><a href="https://www.axiapr.com/blog/close-the-pr-to-marketing-kpi-gap">Close the PR-to-marketing KPI gap with a shared measurement framework</a></strong></em><br>Axia Public Relations - May 22, 2026<br>Learn a shared framework to align teams, map KPIs, and set SLAs so your PR and marketing agency can prove pipeline impact and ROI.<br><br><em><strong><a href="https://www.commpro.biz/news/rene-s-edelman-to-2026-communicationsgraduates-build-trusted-networks-stay-open">Ren&#233;e S. Edelman to 2026 Communications Graduates: Stay Open to New Opportunities and Build a Circle of People You Trust</a></strong></em><br>By Ren&#233;e S. Edelman<br>CommPRO - May 20, 2026<br>Ren&#233;e S. Edelman reflects on the role of curiosity, trusted mentors, lifelong learning and serendipity in building a successful communications career during a period of rapid technological change.<br><br><em><strong><a href="https://hmapr.com/why-communications-teams-need-a-seat-at-the-table-in-ai-decisions/">Why Communications Teams Need a Seat at the Table in AI Decisions</a></strong></em><br>By Abbie Fink<br>HMA PR - May 21, 2026<br>The rapid rise of AI is creating new efficiencies as well as new risks around authenticity, trust and governance. Informed by global findings from PRGN&#8217;s 2026 Influence Insights survey, Abbie Fink discusses why communications strategists need a seat at the table to help guide AI adoption from the start.<br><br><em><strong><a href="https://www.landispr.com/environmental-pr/eight-tips-for-making-environmental-pr-more-impactful/">Eight Tips for Making Environmental PR More Impactful</a></strong></em><br>By Makenzi Jordan Rodriguez<br>Landis Communications - May 21, 2026<br>Read the latest from Landis on Eight Tips for Making Environmental PR More Impactful<br><br><em><strong><a href="https://www.provokemedia.com/latest/article/the-real-unreal-from-icelandair-wins-platinum-at-emea-sabres">"The Real Unreal" from Icelandair Wins Platinum at EMEA SABREs</a></strong></em><br>By Paul Holmes<br>PRovoke Media - May 22, 2026<br>"The Real Unreal," a campaign that challenged the growing influence of AI-generated images in the travel and tourism sector, took home Platinum at our EMEA region SABRE Awards dinner.<br><br><em><strong><a href="https://www.prdaily.com/the-scoop-companies-sound-the-alarm-as-consumer-sentiment-plunges-to-new-low/">The Scoop: Companies sound the alarm as consumer sentiment plunges to new low</a></strong></em><br>By Paul Hiebert<br>PR Daily - May 22, 2026<br>Companies sound the alarm as consumer sentiment plunges to new low. Plus: California Gov. Newsom signals he's serious about protecting workers from AI; the messages boosting brand reputation.<br><br><em><strong><a href="https://muckrack.com/blog/reputation-in-the-answer-engine-era">Governing reputation in the answer engine era with experts from Edelman, Burson and the New York Times</a></strong></em><br>By Kristen Dunleavy<br>Muck Rack - May 22, 2026<br>During Muck Rack&#8217;s first-ever Generative Pulse Summit UK, communicators came together for a day of education and networking about all things Generative Engine Optimization (GEO).<br><br><em><strong><a href="https://www.forbes.com/councils/forbescommunicationscouncil/2026/05/22/truth-under-pressure-ethical-communication-is-the-new-infrastructure-of-trust/">Truth Under Pressure: Ethical Communication Is The New Infrastructure Of Trust</a></strong></em><br>By Tatevik Simonyan<br>Forbes - May 22, 2026<br>In this landscape of disruption, communication has evolved from a supporting function into a strategic infrastructure.</p><div><hr></div><p><em>If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to <a href="mailto:christophe@itkinfo.com?subject=I%20found%20you%20through%20the%20DPB!">reach out</a>.</em></p><p><em>All reports made with the help of <a href="http://reportmule.com/">Report Mule</a>.</em></p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://www.dailyprbrief.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading the Daily PR Brief! Subscribe for free to receive new posts and support our work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div>]]></content:encoded></item><item><title><![CDATA[Please enjoy your Thursday Daily PR Brief - May 21, 2026]]></title><description><![CDATA[The Mount Everest mindset every crisis communicator needs; LinkedIn thought leadership; &#8203;Authenticity is the new credibility; and more!]]></description><link>https://www.dailyprbrief.com/p/please-enjoy-your-thursday-daily</link><guid isPermaLink="false">https://www.dailyprbrief.com/p/please-enjoy-your-thursday-daily</guid><dc:creator><![CDATA[Daily PR Brief]]></dc:creator><pubDate>Thu, 21 May 2026 18:02:27 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!_gkz!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3ff32dc0-353e-45d5-97d3-10adcd873a31_900x598.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!_gkz!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3ff32dc0-353e-45d5-97d3-10adcd873a31_900x598.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!_gkz!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3ff32dc0-353e-45d5-97d3-10adcd873a31_900x598.jpeg 424w, https://substackcdn.com/image/fetch/$s_!_gkz!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3ff32dc0-353e-45d5-97d3-10adcd873a31_900x598.jpeg 848w, https://substackcdn.com/image/fetch/$s_!_gkz!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3ff32dc0-353e-45d5-97d3-10adcd873a31_900x598.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!_gkz!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3ff32dc0-353e-45d5-97d3-10adcd873a31_900x598.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!_gkz!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3ff32dc0-353e-45d5-97d3-10adcd873a31_900x598.jpeg" width="900" height="598" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/3ff32dc0-353e-45d5-97d3-10adcd873a31_900x598.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:598,&quot;width&quot;:900,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:226914,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://www.dailyprbrief.com/i/198741435?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3ff32dc0-353e-45d5-97d3-10adcd873a31_900x598.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!_gkz!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3ff32dc0-353e-45d5-97d3-10adcd873a31_900x598.jpeg 424w, https://substackcdn.com/image/fetch/$s_!_gkz!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3ff32dc0-353e-45d5-97d3-10adcd873a31_900x598.jpeg 848w, https://substackcdn.com/image/fetch/$s_!_gkz!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3ff32dc0-353e-45d5-97d3-10adcd873a31_900x598.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!_gkz!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F3ff32dc0-353e-45d5-97d3-10adcd873a31_900x598.jpeg 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><div><hr></div><p><strong>Read some of today's best PR and Comms industry news clips:</strong></p><p><strong><a href="https://www.forbes.com/councils/forbesagencycouncil/2026/05/21/authenticity-is-the-new-credibility-why-rigid-talking-points-fail-in-modern-pr/">&#8203;Authenticity Is The New Credibility: Why Rigid Talking Points Fail In Modern PR (Forbes - May 21, 2026)</a><br><br><a href="https://www.prdaily.com/you-landed-the-media-hit-the-headline-isnt-what-you-expected-now-what/">You landed the media hit. The headline isn't what you expected. Now what? (PR Daily - May 21, 2026)</a><br><br><a href="https://www.prnewsonline.com/the-crisis-threat-hiding-in-plain-sight-your-ai-chat-history/">The Crisis Threat Hiding in Plain Sight: Your AI Chat History (PRNEWS - May 20, 2026)</a><br><br><a href="https://instituteforpr.org/ipr-page-announce-winners-2026-case-study-competition/">IPR and Page Announce Winners of 2026 Case Study Competition: University of Oregon Students Win First Place (Institute for Public Relations - May 1, 2026)</a><br><br><a href="https://prsay.prsa.org/2026/05/20/judgment-early-careers-and-the-age-of-ai/">Judgment, Early Careers and the Age of AI (PRsay - May 20, 2026)</a><br><br><a href="https://www.prmoment.com/opinion/are-reddit-and-substack-the-most-overrated-pr-channels-right-now">Are Reddit and Substack the most overrated PR channels right now? (PRmoment (UK) - May 21, 2026)</a><br><br><a href="https://www.agilitypr.com/pr-news/pr-tech-ai/rag-against-the-machine-what-is-rag-and-how-does-it-impact-pr-and-marketing/">RAG against the machine: What is RAG and how does it impact PR and marketing (Agility PR Solutions - May 21, 2026)</a><br><br><a href="https://www.axiapr.com/blog/missed-revenue-signals-when-pr-is-treated-as-a-tactic">Align PR with revenue: Run this 90-day diagnostic (Axia Public Relations - May 21, 2026)</a><br><br><a href="https://www.commpro.biz/news/industry-leaders-share-advice-for-communications-graduates-entering-the-workforce">Industry Leaders Share Advice for Communications Graduates Entering the Workforce (CommPRO - May 21, 2026)</a><br><br><a href="https://substack.einpresswire.com/p/the-future-of-media-relations-is">The Future of Media Relations Is Not Media, It's Influence (EIN Presswire - May 20, 2026)</a><br><br><a href="https://www.ragan.com/the-mount-everest-mindset-every-crisis-communicator-needs/">The Mount Everest mindset every crisis communicator needs (Ragan Communications - May 20, 2026)</a><br><br><a href="https://everything-pr.com/linkedin-thought-leadership-a-2026-playbook">LinkedIn Thought Leadership: A 2026 Playbook (Everything-PR - May 21, 2026)</a></strong></p><div><hr></div><p><em><strong>Forward this free newsletter to someone who should be in the loop!</strong></em></p><div><hr></div><p><strong>Summary Section:</strong><br><br><em><strong><a href="https://www.forbes.com/councils/forbesagencycouncil/2026/05/07/social-media-is-a-must-for-ceos-and-heres-why-it-matters/">&#8203;</a><a href="https://www.forbes.com/councils/forbesagencycouncil/2026/05/21/authenticity-is-the-new-credibility-why-rigid-talking-points-fail-in-modern-pr/">&#8203;Authenticity Is The New Credibility: Why Rigid Talking Points Fail In Modern PR</a></strong></em><br>By Chintan Shah<br>Forbes - May 21, 2026<br>Credibility is no longer earned through perfection. It&#8217;s earned through authenticity.<br><br><em><strong><a href="https://www.prdaily.com/you-landed-the-media-hit-the-headline-isnt-what-you-expected-now-what/">You landed the media hit. The headline isn't what you expected. Now what?</a></strong></em><br>By Courtney Blackann<br>PR Daily - May 21, 2026<br>It's a familiar moment in PR. The coverage is solid and the quotes are accurate, but the way the headline is framed doesn't land the way the executive team hoped. What happens next can shape both your organization's credibility and your relationship with the journalist.<br><br><em><strong><a href="https://www.prnewsonline.com/the-crisis-threat-hiding-in-plain-sight-your-ai-chat-history/">The Crisis Threat Hiding in Plain Sight: Your AI Chat History</a></strong></em><br>By Gregg Feistman, Professor of Practice, Public Relations, at Temple University<br>PRNEWS - May 20, 2026<br>Now senior leaders&#8217; own conversations with an LLM could be used to argue guilt or innocence. Now not only have lawyers been put on alert, but so should communication professionals.<br><br><em><strong><a href="https://instituteforpr.org/ipr-page-announce-winners-2026-case-study-competition/">IPR and Page Announce Winners of 2026 Case Study Competition: University of Oregon Students Win First Place</a></strong></em><br>Institute for Public Relations - May 1, 2026<br>The Institute for Public Relations (IPR) and Page have announced the winners of the IPR + Page Case Study Competition, recognizing three University of Oregon students for their analysis of the 2025 conflict between Harvard University and the Trump Administration analyzing the broader social and political pressures on American higher education as well as the financial, reputational, and stakeholder implications.<br><br><em><strong><a href="https://prsay.prsa.org/2026/05/20/judgment-early-careers-and-the-age-of-ai/">Judgment, Early Careers and the Age of AI</a></strong></em><br>By David J. Chamberlin<br>PRsay - May 20, 2026<br>If judgment used to be learned accidentally, it now has to be developed deliberately.<br><br><em><strong><a href="https://www.prmoment.com/opinion/are-reddit-and-substack-the-most-overrated-pr-channels-right-now">Are Reddit and Substack the most overrated PR channels right now?</a></strong></em><br>By Evgenia Zaslavskaya, founder of ZECOMMS Agency<br>PRmoment (UK) - May 21, 2026<br>Every few years, PR professionals fall in love with a new "must-use" channel. Right now, two platforms are enjoying that status: Reddit and Substack.<br><br><em><strong><a href="https://www.agilitypr.com/pr-news/pr-tech-ai/rag-against-the-machine-what-is-rag-and-how-does-it-impact-pr-and-marketing/">RAG against the machine: What is RAG and how does it impact PR and marketing</a></strong></em><br>By Richard Stone<br>Agility PR Solutions - May 21, 2026<br>I recently attended a seminar presented by the venerable Andrew Bruce Smith. In it, he used that phrase, &#8216;retrieval augmented generation (RAG)&#8217;. I immediately asked myself why a term that is really about programming an AI had found its way into a PR seminar, but there are some very good reasons why that&#8217;s exactly where I recently attended a seminar presented by the venerable Andrew Bruce Smith.<br><br><em><strong><a href="https://www.axiapr.com/blog/missed-revenue-signals-when-pr-is-treated-as-a-tactic">Align PR with revenue: Run this 90-day diagnostic</a></strong></em><br>Axia Public Relations - May 21, 2026<br>Use this 90-day diagnostic to spot missed revenue signals and align PR with pipeline, finance, and demand gen with a public relations agency lens.<br><br><em><strong><a href="https://www.commpro.biz/news/industry-leaders-share-advice-for-communications-graduates-entering-the-workforce">Industry Leaders Share Advice for Communications Graduates Entering the Workforce</a></strong></em><br>By Fay Shapiro<br>CommPRO - May 21, 2026<br>As the Class of 2026 enters one of the most rapidly evolving communications landscapes in decades, CommPRO is gathering advice and perspective from industry leaders on how young professionals can build meaningful, resilient careers in the age of AI.<br><br><em><strong><a href="https://substack.einpresswire.com/p/the-future-of-media-relations-is">The Future of Media Relations Is Not Media, It's Influence</a></strong></em><br>By David Olajide<br>EIN Presswire - May 20, 2026<br>Nearly 15,000 media jobs were eliminated in 2024 alone. The reporters who remain are stretched thin, covering more ground with fewer resources. For organizations that have built their communications strategies around media access, this is a structural shift, and most have yet to reckon with what it actually means.<br><br><em><strong><a href="https://www.ragan.com/the-mount-everest-mindset-every-crisis-communicator-needs/">The Mount Everest mindset every crisis communicator needs</a></strong></em><br>By Isis Simpson-Mersha<br>Ragan Communications - May 20, 2026<br>The strongest crisis teams build response plans before the pressure hits, according to Tim Gilman of Oshkosh Corporation.<br><br><em><strong><a href="https://everything-pr.com/linkedin-thought-leadership-a-2026-playbook">LinkedIn Thought Leadership: A 2026 Playbook</a></strong></em><br>Everything-PR - May 21, 2026<br>LinkedIn is no longer an adjacent channel. For most B2B brands, executive presence on the platform is now central infrastructure for both reputation and demand generation.</p><div><hr></div><p>If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to <a href="mailto:christophe@itkinfo.com?subject=I%20found%20you%20through%20the%20DPB!">reach out</a>.</p><p>All reports made with the help of <a href="http://reportmule.com/">Report Mule</a>.</p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://www.dailyprbrief.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading the Daily PR Brief! Subscribe for free to receive new posts and support our work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div>]]></content:encoded></item><item><title><![CDATA[Hi! Your Wednesday Daily PR Brief has arrived - May 20, 2026]]></title><description><![CDATA[What 'Survivor' reveals about executive communication under pressure; PR as the engine of discovery; AI slop is the internet's most boring buffet; and more!]]></description><link>https://www.dailyprbrief.com/p/wed052026</link><guid isPermaLink="false">https://www.dailyprbrief.com/p/wed052026</guid><dc:creator><![CDATA[Daily PR Brief]]></dc:creator><pubDate>Wed, 20 May 2026 16:05:19 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!D06f!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7ad34907-ed2e-402e-9daa-499c79185e6e_900x470.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!D06f!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7ad34907-ed2e-402e-9daa-499c79185e6e_900x470.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!D06f!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7ad34907-ed2e-402e-9daa-499c79185e6e_900x470.jpeg 424w, https://substackcdn.com/image/fetch/$s_!D06f!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7ad34907-ed2e-402e-9daa-499c79185e6e_900x470.jpeg 848w, https://substackcdn.com/image/fetch/$s_!D06f!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7ad34907-ed2e-402e-9daa-499c79185e6e_900x470.jpeg 1272w, 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srcset="https://substackcdn.com/image/fetch/$s_!D06f!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7ad34907-ed2e-402e-9daa-499c79185e6e_900x470.jpeg 424w, https://substackcdn.com/image/fetch/$s_!D06f!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7ad34907-ed2e-402e-9daa-499c79185e6e_900x470.jpeg 848w, https://substackcdn.com/image/fetch/$s_!D06f!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7ad34907-ed2e-402e-9daa-499c79185e6e_900x470.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!D06f!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7ad34907-ed2e-402e-9daa-499c79185e6e_900x470.jpeg 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><div><hr></div><p><strong>Read some of today's best PR and Comms industry news clips:</strong></p><p><strong><a href="https://www.provokemedia.com/latest/article/people-no-longer-accept-corporate-robots-why-crisis-comms-is-becoming-a-battle-of-vibes-values-and-trust">'People No Longer Accept Corporate Robots': Why Crisis Comms Is Becoming A Battle Of Vibes, Values And Trust (PRovoke Media - May 19, 2026)</a><br><br><a href="https://www.prnewsonline.com/what-survivor-reveals-about-executive-communication-under-pressure/">What 'Survivor' Reveals About Executive Communication Under Pressure (PRNEWS - May 19, 2026)</a><br><br><a href="https://www.odwyerpr.com/story/public/24756/2026-05-20/from-seo-geo-pr-as-engine-discovery.html">From SEO to GEO: PR As the Engine of Discovery (O'Dwyer's - May 20, 2026)</a><br><br><a href="https://instituteforpr.org/content-factory-strat-partner/">From Content Factory to Strategic Partner: How Generative AI Will Impact Communication Consultancies (Institute for Public Relations - May 19, 2026)</a><br><br><a href="https://www.forbes.com/councils/forbesagencycouncil/2026/05/20/how-to-leverage-organic-brand-feuds-and-partnerships-on-social-media/">How To Leverage Organic Brand Feuds And Partnerships On Social Media (Forbes - May 20, 2026)</a><br><br><a href="https://muckrack.com/blog/raina-lazarova-reelected-amec-chair">Raina Lazarova re-elected as AMEC chair: What's next for communication measurement (Muck Rack - May 19, 2026)</a><br><br><a href="https://influenceonline.co.uk/2026/05/15/sweet-nostalgia-is-pr-and-marketing-not-so-secret-weapon">Sweet nostalgia is PR and marketing's not-so-secret weapon (Influence (UK) - May 15, 2026)</a><br><br><a href="https://www.thecolabbrief.com/p/ai-slop-the-internet-s-most-boring-buffet">AI Slop: The internet's most boring buffet (The Colab Brief - May 12, 2026)</a><br><br><a href="https://www.agilitypr.com/pr-news/pr-news-trends/tariff-talk-how-brands-communicate-price-hikes-without-burning-trust/">Tariff talk: How brands communicate price hikes without burning trust (Agility PR Solutions - May 18, 2026)</a><br><br><a href="https://www.axiapr.com/blog/its-not-who-you-know-its-what-you-know-and-how-well-you-present-it">It's not who you know, it's what you know (and how well you present it) (Axia Public Relations - May 20, 2026)</a><br><br><a href="https://www.finnpartners.com/news-insights/loved-by-people-and-algos-too-5-content-types-to-build-authenticity-and-visibility/">Loved by people and algos, too: 5 content types to build authenticity and visibility (FINN Partners - May 19, 2026)</a><br><br><a href="https://www.forbes.com/councils/forbescommunicationscouncil/2026/05/20/top-leader-communication-strategies-in-the-age-of-organizational-change/">Top Leader Communication Strategies In The Age Of Organizational Change (Forbes - May 20, 2026)</a></strong></p><div><hr></div><p><em><strong>Forward this free newsletter to someone who should be in the loop!</strong></em></p><div><hr></div><p><strong>Summary Section:</strong><br><br><em><strong><a href="https://www.forbes.com/councils/forbesagencycouncil/2026/05/07/social-media-is-a-must-for-ceos-and-heres-why-it-matters/">&#8203;</a><a href="https://www.provokemedia.com/latest/article/people-no-longer-accept-corporate-robots-why-crisis-comms-is-becoming-a-battle-of-vibes-values-and-trust">'People No Longer Accept Corporate Robots': Why Crisis Comms Is Becoming A Battle Of Vibes, Values And Trust</a></strong></em><br>By Maja Pawinska Sims<br>PRovoke Media - May 19, 2026<br>Senior comms and public affairs leaders at a roundtable hosted by Bully Pulpit International in London discussed how their roles are evolving in an era of permacrisis.<br><br><em><strong><a href="https://www.prnewsonline.com/what-survivor-reveals-about-executive-communication-under-pressure/">What 'Survivor' Reveals About Executive Communication Under Pressure</a></strong></em><br>By Chris Colton<br>PRNEWS - May 19, 2026<br>Strip away the torches, Buffs and meager rations, and "Survivor" reveals itself as a case study in high-stakes communication.<br><br><em><strong><a href="https://www.odwyerpr.com/story/public/24756/2026-05-20/from-seo-geo-pr-as-engine-discovery.html">From SEO to GEO: PR As the Engine of Discovery</a></strong></em><br>By Shannon Coyne and Deja Preuitt<br>O'Dwyer's - May 20, 2026<br>Today, digital PR sits at the intersection of earned media, social and search (SEO + GEO), creating a reality where discovery is no longer linear, shaped by a dynamic mix of content, credibility and conversation.<br><br><em><strong><a href="https://instituteforpr.org/content-factory-strat-partner/">From Content Factory to Strategic Partner: How Generative AI Will Impact Communication Consultancies</a></strong></em><br>By Olivia K. Fajardo<br>Institute for Public Relations - May 19, 2026<br>Across research on algorithmic reconstruction, internal communication, gig labor, gendered leadership, and employer branding, one through-line emerges clearly: AI is not a neutral tool; it is a communicative infrastructure. And as such, it has profound implications for how organizations build (or erode) trust.<br><br><em><strong><a href="https://www.forbes.com/councils/forbesagencycouncil/2026/05/20/how-to-leverage-organic-brand-feuds-and-partnerships-on-social-media/">How To Leverage Organic Brand Feuds And Partnerships On Social Media</a></strong></em><br>By Forbes Agency Council<br>Forbes - May 20, 2026<br>When viral moments involving other brands happen, social teams must respond quickly and in real time while still protecting their brand&#8217;s voice and reputation.<br><br><em><strong><a href="https://muckrack.com/blog/raina-lazarova-reelected-amec-chair">Raina Lazarova re-elected as AMEC chair: What's next for communication measurement</a></strong></em><br>By Linda Zebian<br>Muck Rack - May 19, 2026<br>Raina Lazarova has been re-elected as AMEC chair. She shares what's next for communication measurement, from AI-driven insights to evolving industry standards.<br><br><em><strong><a href="https://influenceonline.co.uk/2026/05/15/sweet-nostalgia-is-pr-and-marketing-not-so-secret-weapon">Sweet nostalgia is PR and marketing's not-so-secret weapon</a></strong></em><br>By Barney Packer<br>Influence (UK) - May 15, 2026<br>As we dive deeper into the world of AI, the marketing landscape is shifting in a wonderfully imperfect way. While polished, AI-generated content was once the gold standard, audiences are now pushing back against that synthetic perfection.<br><br><em><strong><a href="https://www.thecolabbrief.com/p/ai-slop-the-internet-s-most-boring-buffet">AI Slop: The internet's most boring buffet</a></strong></em><br>The Colab Brief - May 12, 2026<br>AI-generated "slop" is making eeeeverything start to sound the same. Being human is now a legitimate strategy. Go figure.<br><br><em><strong><a href="https://www.agilitypr.com/pr-news/pr-news-trends/tariff-talk-how-brands-communicate-price-hikes-without-burning-trust/">Tariff talk: How brands communicate price hikes without burning trust</a></strong></em><br>By Waqas Yaqoob<br>Agility PR Solutions - May 18, 2026<br>Trade volatility is now a permanent fixture of brand messaging, and silence is the most expensive option on the menu.<br><br><em><strong><a href="https://www.axiapr.com/blog/its-not-who-you-know-its-what-you-know-and-how-well-you-present-it">It's not who you know, it's what you know (and how well you present it)</a></strong></em><br>By Janet Della-Denunzio<br>Axia Public Relations - May 20, 2026<br>Discover why what you're ptiching and how you're doing it is more important than the amount of journalists you can pitch to.<br><br><em><strong><a href="https://www.finnpartners.com/news-insights/loved-by-people-and-algos-too-5-content-types-to-build-authenticity-and-visibility/">Loved by people and algos, too: 5 content types to build authenticity and visibility</a></strong></em><br>By Jill Davis<br>FINN Partners - May 19, 2026<br>As people tire of low-value summaries or slop, some are hunting for something more. They want content that's authentic, original, human, and high quality. They want a good story and a point of view.<br><br><em><strong><a href="https://www.forbes.com/councils/forbescommunicationscouncil/2026/05/20/top-leader-communication-strategies-in-the-age-of-organizational-change/">Top Leader Communication Strategies In The Age Of Organizational Change</a></strong></em><br>By Christina Wood<br>Forbes - May 20, 2026<br>With so much uncertainty, leaders must navigate organizational transformation by leading with wisdom, transparency and compassion.</p><div><hr></div><p>If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to <a href="mailto:christophe@itkinfo.com?subject=I%20found%20you%20through%20the%20DPB!">reach out</a>.</p><p>All reports made with the help of <a href="http://reportmule.com/">Report Mule</a>.</p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://www.dailyprbrief.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading the Daily PR Brief! Subscribe for free to receive new posts and support our work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div>]]></content:encoded></item><item><title><![CDATA[Take a look at your Tuesday Daily PR Brief - May 19, 2026]]></title><description><![CDATA[YouTube tops global media influence ranking; Garage band PR vs. orchestra PR; Hinge's storytelling guide for comms alignment; and more!]]></description><link>https://www.dailyprbrief.com/p/tue051926</link><guid isPermaLink="false">https://www.dailyprbrief.com/p/tue051926</guid><dc:creator><![CDATA[Daily PR Brief]]></dc:creator><pubDate>Tue, 19 May 2026 17:07:50 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!yOX0!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F049d2836-9981-4393-81cf-7b95ca3f7689_900x600.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!yOX0!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F049d2836-9981-4393-81cf-7b95ca3f7689_900x600.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!yOX0!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F049d2836-9981-4393-81cf-7b95ca3f7689_900x600.jpeg 424w, https://substackcdn.com/image/fetch/$s_!yOX0!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F049d2836-9981-4393-81cf-7b95ca3f7689_900x600.jpeg 848w, https://substackcdn.com/image/fetch/$s_!yOX0!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F049d2836-9981-4393-81cf-7b95ca3f7689_900x600.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!yOX0!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F049d2836-9981-4393-81cf-7b95ca3f7689_900x600.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!yOX0!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F049d2836-9981-4393-81cf-7b95ca3f7689_900x600.jpeg" width="900" height="600" 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stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><div><hr></div><p><strong>Read some of today's best PR and Comms industry news clips:</strong></p><p><strong><a href="https://www.forbes.com/councils/forbesagencycouncil/2026/05/07/social-media-is-a-must-for-ceos-and-heres-why-it-matters/">&#8203;</a><a href="https://www.forbes.com/councils/forbescommunicationscouncil/2026/05/18/20-roles-that-will-define-high-performing-communications-teams-in-the-ai-era/">20 Roles That Will Define High-Performing Communications Teams In The AI Era (Forbes - May 18, 2026)</a><br><br><a href="https://www.odwyerpr.com/story/public/24752/2026-05-19/garage-band-pr-vs-orchestra-pr.html">Garage Band PR vs. Orchestra PR (O'Dwyer's - May 19, 2026)</a><br><br><a href="https://www.prdaily.com/hinges-storytelling-guide-for-comms-alignment/">Hinge's storytelling guide for comms alignment (PR Daily - May 19, 2026)</a><br><br><a href="https://www.prnewsonline.com/linkedin-data-reveals-the-5-skills-redefining-communications-in-the-ai-age/">LinkedIn Data Reveals the 5 Skills Redefining Communications in the AI Age (PRNEWS - May 18, 2026)</a><br><br><a href="https://www.prmoment.com/pr-research/youtube-tops-global-media-influence-ranking-with-all-top-10-now-tech">Report: YouTube tops global media influence ranking with all top 10 now tech (PRmoment (UK) - May 14, 2026)</a><br><br><a href="https://www.agilitypr.com/pr-news/social-media-influencer-marketing/how-tiktok-boosts-your-brand-visibility-from-content-strategy-to-follower-growth/">How TikTok boosts your brand visibility: From content strategy to follower growth (Agility PR Solutions - May 19, 2026)</a><br><br><a href="https://www.axiapr.com/blog/modern-media-relations-with-ai-on-top-of-pr">Modern media relations with AI (Axia Public Relations - May 19, 2026) [PODCAST]</a><br><br><a href="https://www.commpro.biz/news/ai-is-becoming-a-key-trusted-advisor">AI Is Becoming a Key Trusted Advisor (CommPRO - May 17, 2026)</a><br><br><a href="https://www.finnpartners.com/news-insights/truth-does-not-ask-to-be-trusted/">Truth Does Not Ask to Be Trusted (FINN Partners - May 18, 2026)</a><br><br><a href="https://groundfloormedia.com/blog/advocacy-communications-101-six-steps-to-amplify-your-legislative-efforts/">Advocacy Communications 101: Six Steps to Amplify Your Legislative Efforts (GroundFloor Media - May 18, 2026)</a><br><br><a href="https://www.provokemedia.com/latest/article/perspective-america%27s-diversity-contradiction-runs-through-communications">Perspective: America's Diversity Contradiction Runs Through Communications (PRovoke Media - May 19, 2026)</a><br><br><a href="https://www.swordandthescript.com/2026/05/interview-small-audience/">Should PR accept an interview with a publication that has a small audience? (Sword and the Script - May 19, 2026)</a><br><br><a href="https://www.mediafirst.co.uk/blog/ai-has-updated-its-reading-list-and-what-it-means-for-you">AI has updated its reading list (and what it means for you) (Media First (UK) - May 19, 2026)</a></strong></p><div><hr></div><p><em><strong>Forward this free newsletter to someone who should be in the loop!</strong></em></p><div><hr></div><p><strong>Summary Section:</strong><br><br><em><strong><a href="https://www.forbes.com/councils/forbesagencycouncil/2026/05/07/social-media-is-a-must-for-ceos-and-heres-why-it-matters/">&#8203;</a><a href="https://www.forbes.com/councils/forbescommunicationscouncil/2026/05/18/20-roles-that-will-define-high-performing-communications-teams-in-the-ai-era/">20 Roles That Will Define High-Performing Communications Teams In The AI Era</a></strong></em><br>By Forbes Communications Council<br>Forbes - May 18, 2026<br>Here, Forbes Communications Council members share the emerging skills and hybrid roles they believe will shape the next generation of high-performing communications organizations.<br><br><em><strong><a href="https://www.odwyerpr.com/story/public/24752/2026-05-19/garage-band-pr-vs-orchestra-pr.html">Garage Band PR vs. Orchestra PR</a></strong></em><br>By Ian Christopher McCaleb, Maria Stagliano<br>O'Dwyer's - May 19, 2026<br>Large PR firms sell scale, structure and consistency. Boutique firms sell customization, agility and accountability. Both offer benefits depending on the task at hand, but most clients who pay for the former still expect the results of the latter and, when they don't see those results, it often leaves a bad taste in their mouths when considering future work with PR firms.<br><br><em><strong><a href="https://www.prdaily.com/hinges-storytelling-guide-for-comms-alignment/">Hinge's storytelling guide for comms alignment</a></strong></em><br>By Courtney Blackann<br>PR Daily - May 19, 2026<br>Not all communications teams agree internally on what a good story actually is. This is becoming a larger operational problem for brands trying to build their reputation across social channels, executive communications, partnerships and AI-driven search, said Hinge Senior Director of Global Communications Jarryd Boyd.<br><br><em><strong><a href="https://www.prnewsonline.com/linkedin-data-reveals-the-5-skills-redefining-communications-in-the-ai-age/">LinkedIn Data Reveals the 5 Skills Redefining Communications in the AI Age</a></strong></em><br>By Nicole Leverich<br>PRNEWS - May 18, 2026<br>On LinkedIn, job postings that mention &#8220;storyteller&#8221; have doubled over the last year. AI isn't just changing how people work&#8212;it's rewriting what communicators are expected to be.<br><br><em><strong><a href="https://www.prmoment.com/pr-research/youtube-tops-global-media-influence-ranking-with-all-top-10-now-tech">Report: YouTube tops global media influence ranking with all top 10 now tech</a></strong></em><br>By Jennifer Roberts, Chief Marketing Officer at Onclusive<br>PRmoment (UK) - May 14, 2026<br>The study analyses how effectively brands shape public perception across both social and mainstream media, measuring their ability to generate coverage, drive conversation, and influence narrative at scale.<br><br><em><strong><a href="https://www.agilitypr.com/pr-news/social-media-influencer-marketing/how-tiktok-boosts-your-brand-visibility-from-content-strategy-to-follower-growth/">How TikTok boosts your brand visibility: From content strategy to follower growth</a></strong></em><br>By Leif Larsen<br>Agility PR Solutions - May 19, 2026<br>Social media platforms have long been effective tools for communicators, but TikTok has unique benefits. Here are five tips for leveraging TikTok trends to boost your PR campaigns.<br><br><em><strong><a href="https://www.axiapr.com/blog/modern-media-relations-with-ai-on-top-of-pr">Modern media relations with AI</a></strong></em><strong><a href="https://www.axiapr.com/blog/modern-media-relations-with-ai-on-top-of-pr"> [PODCAST]</a></strong><br>Axia Public Relations - May 19, 2026<br>Qwoted&#8217;s Shelby Bridges joins Jason Mudd to share data-backed insights on AI-powered pitching, journalist deadlines, and smarter media relations.<br><br><em><strong><a href="https://www.commpro.biz/news/ai-is-becoming-a-key-trusted-advisor">AI Is Becoming a Key Trusted Advisor</a></strong></em><br>By Sam Michelson<br>CommPRO - May 17, 2026<br>As AI shifts discovery from search results to narrative-driven conversations, communicators are beginning to rethink what reputation, relevance and recommendation really mean in the answer economy.<br><br><em><strong><a href="https://www.finnpartners.com/news-insights/truth-does-not-ask-to-be-trusted/">Truth Does Not Ask to Be Trusted</a></strong></em><br>By Gil Bashe<br>FINN Partners - May 18, 2026<br>Richard Nixon once offered one of the most revealing statements in modern public life: &#8220;I was not lying. I said things that later on seemed to be untrue.&#8221;<br><br><em><strong><a href="https://groundfloormedia.com/blog/advocacy-communications-101-six-steps-to-amplify-your-legislative-efforts/">Advocacy Communications 101: Six Steps to Amplify Your Legislative Efforts</a></strong></em><br>GroundFloor Media - May 18, 2026<br>When your lobby team and communications team work together, the result is a synchronized strategy that's far more powerful than either approach alone.<br><br><em><strong><a href="https://www.provokemedia.com/latest/article/perspective-america%27s-diversity-contradiction-runs-through-communications">Perspective: America's Diversity Contradiction Runs Through Communications</a></strong></em><br>By Carmella Glover<br>PRovoke Media - May 19, 2026<br>Carmela Glover of the Diversity Action Alliance writes that America&#8217;s support for diversity often fades when inclusion reaches leadership, power and decision-making roles &#8212; a contradiction the communications industry reflects in its own executive ranks.<br><br><em><strong><a href="https://www.swordandthescript.com/2026/05/interview-small-audience/">Should PR accept an interview with a publication that has a small audience?</a></strong></em><br>By Frank Strong, MA, MBA<br>Sword and the Script - May 19, 2026<br>This is an age-old question in media relations: Should you take an interview with a publication that has a small audience?<br><br><em><strong><a href="https://www.mediafirst.co.uk/blog/ai-has-updated-its-reading-list-and-what-it-means-for-you">AI has updated its reading list (and what it means for you)</a></strong></em><br>By Adam Fisher<br>Media First (UK) - May 19, 2026<br>Where does AI source the information it provides in its answers? And how can you feature in those responses? Read this article to find the answers.</p><div><hr></div><p>If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to <a href="mailto:christophe@itkinfo.com?subject=I%20found%20you%20through%20the%20DPB!">reach out</a>.</p><p>All reports made with the help of <a href="http://reportmule.com/">Report Mule</a>.</p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://www.dailyprbrief.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading the Daily PR Brief! 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