<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:googleplay="http://www.google.com/schemas/play-podcasts/1.0"><channel><title><![CDATA[Daily PR Brief]]></title><description><![CDATA[PR and Comms News]]></description><link>https://www.dailyprbrief.com</link><image><url>https://substackcdn.com/image/fetch/$s_!Dc2-!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F874ee17a-23c1-4ace-8773-d8edbd02bc15_500x500.png</url><title>Daily PR Brief</title><link>https://www.dailyprbrief.com</link></image><generator>Substack</generator><lastBuildDate>Sat, 01 Aug 2026 19:46:20 GMT</lastBuildDate><atom:link href="https://www.dailyprbrief.com/feed" rel="self" type="application/rss+xml"/><copyright><![CDATA[Daily PR Brief]]></copyright><language><![CDATA[en]]></language><webMaster><![CDATA[dailyprbrief@substack.com]]></webMaster><itunes:owner><itunes:email><![CDATA[dailyprbrief@substack.com]]></itunes:email><itunes:name><![CDATA[Daily PR Brief]]></itunes:name></itunes:owner><itunes:author><![CDATA[Daily PR Brief]]></itunes:author><googleplay:owner><![CDATA[dailyprbrief@substack.com]]></googleplay:owner><googleplay:email><![CDATA[dailyprbrief@substack.com]]></googleplay:email><googleplay:author><![CDATA[Daily PR Brief]]></googleplay:author><itunes:block><![CDATA[Yes]]></itunes:block><item><title><![CDATA[Happy Friday! Read your Daily PR Brief - July 31, 2026]]></title><description><![CDATA[What Alaska can teach us about public relations; Why Highlights has stayed relevant for 80 years; Why every PR campaign needs a 'second audience' strategy; and more!]]></description><link>https://www.dailyprbrief.com/p/fri073126</link><guid isPermaLink="false">https://www.dailyprbrief.com/p/fri073126</guid><dc:creator><![CDATA[Daily PR Brief]]></dc:creator><pubDate>Fri, 31 Jul 2026 16:39:28 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!sO0X!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fed7918de-a593-4bbd-8fb0-95eac12b817d_899x601.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" 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y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><div><hr></div><p><em>Daily PR Brief is free. If you find our curation valuable, please consider working with the team that puts it together.</em></p><p><em><a href="https://itkinfo.com/">ITK Information Services</a> - our team of analysts who create custom-curated daily media briefings for organizations of all sizes. Contact christophe@itkinfo.com for more details.</em></p><p><em><a href="https://reportmule.com/">Report Mule</a> - the software we use to automatically turn links into ready-to-deliver reports. Accounts start at $30/mo.</em></p><p><em><a href="https://www.medialistpro.com/">Media List Pro</a> - carefully researched media lists to make sure your next pitch goes to the right journalist and the right publication. $50/hr. </em></p><div><hr></div><p><strong>Read some of today's best PR and Comms industry news clips:<br><br><a href="https://hmapr.com/what-alaska-can-teach-us-about-public-relations/"><span>What Alaska Can Teach Us About Public Relations (HMA PR - July 30, 2026)</span></a><br><br><a href="https://www.prnewsonline.com/pr-roundup-iran-war-tops-reputational-risk-index-tony-romos-owi-crisis-and-hot-jimothy-summer/"><span>PR Roundup: Iran War Tops Reputational Risk Index, Tony Romo's OWI Crisis and Hot Jimothy Summer (PRNEWS - July 30, 2026)</span></a><br><br><a href="https://prsay.prsa.org/2026/07/30/beyond-press-releases-the-reputation-scorecard-as-a-strategic-communications-tool/"><span>Beyond Press Releases: The Reputation Scorecard as a Strategic Communications Tool (PRsay - July 30, 2026)</span></a><br><br><a href="https://www.prdaily.com/how-a-tech-executive-keeps-people-at-the-center-of-change/"><span>How a tech executive keeps people at the center of change (PR Daily - July 31, 2026)</span></a><br><br><a href="https://www.agilitypr.com/pr-news/content-media-relations/why-every-pr-campaign-needs-a-second-audience-strategy/"><span>Why every PR campaign needs a 'second audience' strategy (Agility PR Solutions - July 31, 2026)</span></a><br><br><a href="https://www.axiapr.com/blog/earned-media-referral-traffic-in-ga4-for-pr"><span>Measuring earned media referral traffic in GA4 for smarter PR (Axia Public Relations - July 31, 2026)</span></a><br><br><a href="https://www.commpro.biz/news/why-highlights-has-stayed-relevant-for-80-years-the-mr-magazine-interview"><span>Why Highlights Has Stayed Relevant for 80 Years &#8212; The Mr. Magazine Interview (CommPRO - July 31, 2026)</span></a><br><br><a href="https://influenceonline.co.uk/2026/07/31/10-phrases-that-should-probably-never-appear-in-your-crisis-communications"><span>10 phrases that should (probably) never appear in your crisis communications (Influence (UK) - July 31, 2026)</span></a><br><br><a href="https://www.forbes.com/councils/forbesagencycouncil/2026/07/31/how-to-adapt-content-for-ai-search-as-users-discover-it-in-new-ways/"><span>How To Adapt Content For AI Search As Users Discover It In New Ways (Forbes - July 31, 2026)</span></a><br><br><a href="https://www.provokemedia.com/latest/article/burson-study-finds-trust-in-ceos-remains-low"><span>Burson Study Finds Trust in CEOs Remains Low (PRovoke Media - July 30, 2026)</span></a><br><br><a href="https://thoughtleadershipleverage.com/building-a-leadership-framework-backed-by-data-benjamin-granger-728/https%3A//thoughtleadershipleverage.com/building-a-leadership-framework-backed-by-data-benjamin-granger-728/"><span>Building A Leadership Framework Backed By Data | Benjamin Granger | 728 (Thought Leadership Leverage - July 30, 2026) [PODCAST]</span></a></strong></p><div><hr></div><p><em><strong>Earn the eternal gratitude of anyone you know that might appreciate this free newsletter&#8230; forward it to them!</strong></em></p><div><hr></div><p><strong>Summary Section:</strong><br><br><em><strong><a href="https://hmapr.com/what-alaska-can-teach-us-about-public-relations/"><span>What Alaska Can Teach Us About Public Relations</span></a></strong></em><br><span>By Alison Bailin</span><br><span>HMA PR - July 30, 2026</span><br><span>Between the whales, glaciers and rain jackets, Alison Bailin found a few unexpected reminders about public relations during her latest trip to Alaska.</span><br><br><em><strong><a href="https://www.prnewsonline.com/pr-roundup-iran-war-tops-reputational-risk-index-tony-romos-owi-crisis-and-hot-jimothy-summer/"><span>PR Roundup: Iran War Tops Reputational Risk Index, Tony Romo&#8217;s OWI Crisis and Hot Jimothy Summer</span></a></strong></em><br><span>By Nicole Schuman</span><br><span>PRNEWS - July 30, 2026</span><br><span>PR roundup covers the latest Reputation Risk Index focusing on the Iran war, what Tony Romo&#8217;s OWI arrest crisis and CBS&#8217;s silence can teach brands about crisis response, and what a little raccoon named Jimothy is teaching brands about the value of showing up fast.</span><br><br><em><strong><a href="https://prsay.prsa.org/2026/07/30/beyond-press-releases-the-reputation-scorecard-as-a-strategic-communications-tool/"><span>Beyond Press Releases: The Reputation Scorecard as a Strategic Communications Tool</span></a></strong></em><br><span>By Ted Skinner</span><br><span>PRsay - July 30, 2026</span><br><span>Press releases measure the output of what you sent, not what landed. In a communications environment where audiences are spread across social media platforms, digital news outlets, podcasts, newsletters, and owned media, a single distribution report tells you almost nothing about whether your message actually moved the needle.</span><br><br><em><strong><a href="https://www.prdaily.com/how-a-tech-executive-keeps-people-at-the-center-of-change/"><span>How a tech executive keeps people at the center of change</span></a></strong></em><br><span>By Isis Simpson-Mersha</span><br><span>PR Daily - July 31, 2026</span><br><span>Jill Coffer is vice president of product and technology, people management and communications at EIS, a global insurance technology company. She recently shared lessons on AI adoption, innovation and organizational change at Ragan&#8217;s AI Communications Virtual Conference.</span><br><br><em><strong><a href="https://www.agilitypr.com/pr-news/content-media-relations/why-every-pr-campaign-needs-a-second-audience-strategy/"><span>Why every PR campaign needs a &#8216;second audience&#8217; strategy</span></a></strong></em><br><span>By Lucy-Jayne Love</span><br><span>Agility PR Solutions - July 31, 2026</span><br><span>Communications teams have carefully shaped messages for journalists, customers, investors, employees and other stakeholders, recognising that each audience influences how a brand is perceived. While this human-first approach remains essential, the communications landscape has evolved in ways that many organisations are only beginning to recognise.</span><br><br><em><strong><a href="https://www.axiapr.com/blog/earned-media-referral-traffic-in-ga4-for-pr"><span>Measuring earned media referral traffic in GA4 for smarter PR</span></a></strong></em><br><span>Axia Public Relations - July 31, 2026</span><br><span>Learn how to measure earned media referral traffic in GA4 and turn PR results into insights and impact with SEO for PR using cleaner reporting and tags.</span><br><br><em><strong><a href="https://www.commpro.biz/news/why-highlights-has-stayed-relevant-for-80-years-the-mr-magazine-interview"><span>Why Highlights Has Stayed Relevant for 80 Years &#8212; The Mr. Magazine Interview</span></a></strong></em><br><span>CommPRO - July 31, 2026</span><br><span>For eight decades, Highlights has demonstrated that purpose-driven publishing can thrive across generations, and in this exclusive conversation, CEO Kent S. Johnson discusses the enduring value of print, innovation, and creating meaningful experiences for children.</span><br><br><em><strong><a href="https://influenceonline.co.uk/2026/07/31/10-phrases-that-should-probably-never-appear-in-your-crisis-communications"><span>10 phrases that should (probably) never appear in your crisis communications</span></a></strong></em><br><span>By Joe MacIntyre</span><br><span>Influence (UK) - July 31, 2026</span><br><span>Crisis communications isn&#8217;t always about finding the perfect words. More often, it&#8217;s about avoiding the wrong ones.</span><br><br><em><strong><a href="https://www.forbes.com/councils/forbesagencycouncil/2026/07/31/how-to-adapt-content-for-ai-search-as-users-discover-it-in-new-ways/"><span>How To Adapt Content For AI Search As Users Discover It In New Ways</span></a></strong></em><br><span>By Forbes Agency Council</span><br><span>Forbes - July 31, 2026</span><br><span>AI search tools read pages, pull out the clearest answer and hand it to users without sending a click to the source&#8212;rendering some already &#8220;optimized&#8221; content invisible.</span><br><br><em><strong><a href="https://www.provokemedia.com/latest/article/burson-study-finds-trust-in-ceos-remains-low"><span>Burson Study Finds Trust in CEOs Remains Low</span></a></strong></em><br><span>By Diana Marszalek</span><br><span>PRovoke Media - July 30, 2026</span><br><span>A new Burson survey finds crisis response, workplace transparency and consistency influence corporate reputation amid broader institutional distrust.</span><br><br><em><strong><a href="https://thoughtleadershipleverage.com/building-a-leadership-framework-backed-by-data-benjamin-granger-728/https%3A//thoughtleadershipleverage.com/building-a-leadership-framework-backed-by-data-benjamin-granger-728/"><span>Building A Leadership Framework Backed By Data | Benjamin Granger | 728</span></a></strong></em><strong><a href="https://thoughtleadershipleverage.com/building-a-leadership-framework-backed-by-data-benjamin-granger-728/https%3A//thoughtleadershipleverage.com/building-a-leadership-framework-backed-by-data-benjamin-granger-728/"><span> [PODCAST]</span></a></strong><br><span>By Peter Winick</span><br><span>Thought Leadership Leverage - July 30, 2026</span><br><span>Dr. Benjamin Granger on turning organizational psychology research into a USA Today bestselling book. This episode explores the psychology behind bias, miscommunication, and incentive-driven data gaming, and why real change starts with harder conversations with ourselves.</span></p><div><hr></div><p><em>If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to <a href="mailto:christophe@itkinfo.com?subject=I%20found%20you%20through%20the%20DPB!">reach out</a>.</em></p><p><em>All reports made with the help of <a href="http://reportmule.com/">Report Mule</a>.</em></p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://www.dailyprbrief.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading the Daily PR Brief! 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Check out today's Daily PR Brief - July 30, 2026]]></title><description><![CDATA[PR Lessons from 'The Bear'; Investor relations is becoming AI relations; Cracker Barrel's CEO won the battle but lost the war; and more!]]></description><link>https://www.dailyprbrief.com/p/thu073026</link><guid isPermaLink="false">https://www.dailyprbrief.com/p/thu073026</guid><dc:creator><![CDATA[Daily PR Brief]]></dc:creator><pubDate>Thu, 30 Jul 2026 18:10:46 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!mxT6!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F4987815c-f37b-487c-8971-632824ecc31a_900x506.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" 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href="https://www.forbes.com/councils/forbesagencycouncil/2026/07/29/going-back-to-the-future-everything-old-in-pr-is-new-again/"><span>&#8203;</span></a><a href="https://www.prnewsonline.com/pr-lessons-from-the-bear/"><span>Yes, Chef: PR Lessons from 'The Bear' (PRNEWS - July 29, 2026)</span></a><br><br><a href="https://www.forbes.com/councils/forbescommunicationscouncil/2026/07/30/true-communication-leaders-cannot-outrun-the-supply-line-of-their-power/"><span>True Communication: Leaders Cannot Outrun The Supply Line Of Their Power (Forbes - July 30, 2026)</span></a><br><br><a href="https://www.odwyerpr.com/story/public/25111/2026-07-30/why-travel-publicists-are-listening-more-guessing-less-rise-reactive.html"><span>Why Travel Publicists are Listening More and Guessing Less: The Rise in Reactive PR (O'Dwyer's - July 30, 2026)</span></a><br><br><a href="https://www.prdaily.com/the-scoop-cracker-barrels-ceo-won-the-battle-but-lost-the-war/"><span>The Scoop: Cracker Barrel's CEO won the battle but lost the war (PR Daily - July 29, 2026)</span></a><br><br><a href="https://prsay.prsa.org/2026/07/29/surveys-find-americans-worried-about-ai-affordability-and-the-future/"><span>Surveys Find Americans Worried About AI, Affordability and the Future (PRsay - July 29, 2026)</span></a><br><br><a href="https://www.agilitypr.com/pr-news/content-media-relations/journalists-need-context-more-than-content-heres-why/"><span>Journalists need context more than content&#8212;here's why (Agility PR Solutions - July 28, 2026)</span></a><br><br><a href="https://www.axiapr.com/blog/pr-as-a-balance-sheet-asset"><span>PR as a balance-sheet asset: Build a CFO-friendly PR equity model (Axia Public Relations - July 30, 2026)</span></a><br><br><a href="https://www.commpro.biz/news/pr-masters-episode-107-ron-berkowitz-explains-why-the-best-agency-deals-arent-always-all-or-nothing"><span>PR Masters Episode #107: Ron Berkowitz on Growth, Legacy and Smarter Agency M&amp;A (CommPRO - July 30, 2026) [PODCAST]</span></a><br><br><a href="https://www.provokemedia.com/latest/article/edelman-global-president-coo-mainardo-de-nardis-leaves-executive-role"><span>Edelman Global President &amp; COO Mainardo de Nardis Leaves Executive Role (PRovoke Media - July 30, 2026)</span></a><br><br><a href="https://everything-pr.com/investor-relations-is-becoming-ai-relations"><span>Investor Relations Is Becoming AI Relations (Everything-PR - July 23, 2026)</span></a><br><br><a href="https://www.prdaily.com/ragan-announces-the-top-women-in-marketing-class-of-2026-honorees/"><span>Ragan announces the Top Women in Marketing Class of 2026 honorees (PR Daily - July 30, 2026)</span></a></strong></p><div><hr></div><p><em><strong>Earn the eternal gratitude of anyone you know that might appreciate this free newsletter&#8230; forward it to them!</strong></em></p><div><hr></div><p><strong>Summary Section:</strong><br><br><em><strong><a href="https://www.forbes.com/councils/forbesagencycouncil/2026/07/29/going-back-to-the-future-everything-old-in-pr-is-new-again/"><span>&#8203;</span></a><a href="https://www.prnewsonline.com/pr-lessons-from-the-bear/"><span>Yes, Chef: PR Lessons from 'The Bear'</span></a></strong></em><br><span>By Abbie Sheridan</span><br><span>PRNEWS - July 29, 2026</span><br><span>As the beloved and flawed characters from the acclaimed show "The Bear" came together in the final season, many PR professionals perhaps felt a different tug at the heartstrings: a sense of familiarity between their working lives and those of the restaurant industry.</span><br><br><em><strong><a href="https://www.forbes.com/councils/forbescommunicationscouncil/2026/07/30/true-communication-leaders-cannot-outrun-the-supply-line-of-their-power/"><span>True Communication: Leaders Cannot Outrun The Supply Line Of Their Power</span></a></strong></em><br><span>By Majeed Javdani</span><br><span>Forbes - July 30, 2026</span><br><span>&#8203;There is an assumption embedded in many organizations that leadership begins at the top. In reality, the opposite is true. Every leader, whether they're in the business, government or nonprofit sector, depends on a supply line of power that originates with people.</span><br><br><em><strong><a href="https://www.odwyerpr.com/story/public/25111/2026-07-30/why-travel-publicists-are-listening-more-guessing-less-rise-reactive.html"><span>Why Travel Publicists are Listening More and Guessing Less: The Rise in Reactive PR</span></a></strong></em><br><span>By Lindsay Stein</span><br><span>O'Dwyer's - July 30, 2026</span><br><span>Reactive pitching isn't new. Travel publicists have always connected journalists with sources, responded to deadline-driven requests, and helped shape stories already in progress. What's changed is how visible those opportunities have become.</span><br><br><em><strong><a href="https://www.prdaily.com/the-scoop-cracker-barrels-ceo-won-the-battle-but-lost-the-war/"><span>The Scoop: Cracker Barrel's CEO won the battle but lost the war</span></a></strong></em><br><span>By Allison Carter</span><br><span>PR Daily - July 29, 2026</span><br><span>Cracker Barrel's CEO won the battle but lost the war. Plus: Rumors swirl about Taylor Farms-Trump connection; Meta's smart glasses privacy problem.</span><br><br><em><strong><a href="https://prsay.prsa.org/2026/07/29/surveys-find-americans-worried-about-ai-affordability-and-the-future/"><span>Surveys Find Americans Worried About AI, Affordability and the Future</span></a></strong></em><br><span>PRsay - July 29, 2026</span><br><span>More than five years after the coronavirus pandemic began, Americans remain anxious about a growing list of concerns, according to research from The Harris Poll and PRSA.</span><br><br><em><strong><a href="https://www.agilitypr.com/pr-news/content-media-relations/journalists-need-context-more-than-content-heres-why/"><span>Journalists need context more than content&#8212;here's why</span></a></strong></em><br><span>By Muhammad Fahis</span><br><span>Agility PR Solutions - July 28, 2026</span><br><span>In today's crowded media environment, simply creating polished content is no longer enough to stand out. Successful media relations depend on offering something that goes beyond well-written copy.</span><br><br><em><strong><a href="https://www.axiapr.com/blog/pr-as-a-balance-sheet-asset"><span>PR as a balance-sheet asset: Build a CFO-friendly PR equity model</span></a></strong></em><br><span>By Dana Whitfield</span><br><span>Axia Public Relations - July 30, 2026</span><br><span>Here, we will walk through how to turn PR services into a balance-sheet-style asset, how to build a simple capitalization and amortization logic, and how to track PR-driven brand authority over time with CFO-friendly metrics.</span><br><br><em><strong><a href="https://www.commpro.biz/news/pr-masters-episode-107-ron-berkowitz-explains-why-the-best-agency-deals-arent-always-all-or-nothing"><span>PR Masters Episode #107: Ron Berkowitz on Growth, Legacy and Smarter Agency M&amp;A</span></a></strong></em><strong><a href="https://www.commpro.biz/news/pr-masters-episode-107-ron-berkowitz-explains-why-the-best-agency-deals-arent-always-all-or-nothing"><span> [PODCAST]</span></a></strong><br><span>CommPRO - July 30, 2026</span><br><span>PR industry leader Ron Berkowitz joins host Rich Jachetti to reflect on building Berk Communications into one of the nation's top sports and entertainment agencies and why his innovative partnership with MikeWorldWide offers a fresh blueprint for agency acquisitions.</span><br><br><em><strong><a href="https://www.provokemedia.com/latest/article/edelman-global-president-coo-mainardo-de-nardis-leaves-executive-role"><span>Edelman Global President &amp; COO Mainardo de Nardis Leaves Executive Role</span></a></strong></em><br><span>By Diana Marszalek</span><br><span>PRovoke Media - July 30, 2026</span><br><span>Edelman global president and chief operating officer Mainardo de Nardis is leaving his full-time executive role at the firm after serving for about 10 months, marking the second senior leadership departure announced by the independent communications firm this summer.</span><br><br><em><strong><a href="https://everything-pr.com/investor-relations-is-becoming-ai-relations"><span>Investor Relations Is Becoming AI Relations</span></a></strong></em><br><span>By Kyle Porter</span><br><span>Everything-PR - July 23, 2026</span><br><span>Two-thirds of retail microcap investors researched inside an AI engine before opening the 10-K. Kyle Porter on why IR is becoming AI relations.</span><br><br><em><strong><a href="https://www.prdaily.com/ragan-announces-the-top-women-in-marketing-class-of-2026-honorees/"><span>Ragan announces the Top Women in Marketing Class of 2026 honorees</span></a></strong></em><br><span>PR Daily - July 30, 2026</span><br><span>Ragan is proud to introduce the Top Women in Marketing Class of 2026, an exceptional group of leaders whose creativity, strategic vision and commitment to their craft are moving the marketing industry forward.</span></p><div><hr></div><p>If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to <a href="mailto:christophe@itkinfo.com?subject=I%20found%20you%20through%20the%20DPB!">reach out</a>.</p><p>All reports made with the help of <a href="http://reportmule.com/">Report Mule</a>.</p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://www.dailyprbrief.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading the Daily PR Brief! Subscribe for free to receive new posts and support our work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div>]]></content:encoded></item><item><title><![CDATA[Hi! Take a look at your Wednesday Daily PR Brief - July 29, 2026]]></title><description><![CDATA[&#8203;Going back to the future (in PR); Media placements Greyhound used to change the conversation around bus travel; PR strategies that survive algorithm changes; more!]]></description><link>https://www.dailyprbrief.com/p/wed072926</link><guid isPermaLink="false">https://www.dailyprbrief.com/p/wed072926</guid><dc:creator><![CDATA[Daily PR Brief]]></dc:creator><pubDate>Wed, 29 Jul 2026 17:22:11 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!_MIc!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7bee9360-c66f-4f30-bdd8-985ca41dcc3b_900x685.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" 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y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><div><hr></div><p><strong>Read some of today's best PR and Comms industry news clips:</strong></p><p><strong><a href="https://www.forbes.com/councils/forbesagencycouncil/2026/07/29/going-back-to-the-future-everything-old-in-pr-is-new-again/"><span>&#8203;Going Back To The Future: Everything Old (In PR) Is New Again (Forbes - July 29, 2026)</span></a><br><br><a href="https://www.fastcompany.com/91580290/shift-your-pr-strategy-for-the-changed-media-landscape"><span>Shift your PR strategy for the changed media landscape (Fast Company - July 29, 2026)</span></a><br><br><a href="https://www.inc.com/michael-kaye/everyones-obsessed-with-ai-search-smart-companies-are-starting-with-pr-instead/91380989"><span>Everyone's Obsessed With AI Search. Smart Companies Are Starting With PR Instead (Inc. Magazine - July 29, 2026)</span></a><br><br><a href="https://www.prdaily.com/5-types-of-media-placements-greyhound-used-to-change-the-conversation-around-bus-travel/"><span>5 types of media placements Greyhound used to change the conversation around bus travel (PR Daily - July 29, 2026)</span></a><br><br><a href="https://www.prnewsonline.com/what-is-a-leak/"><span>Explainer: What is a Leak? (PRNEWS - July 28, 2026)</span></a><br><br><a href="https://instituteforpr.org/is-passion-at-work-a-leadership-imperative/"><span>Is Passion at Work a Leadership Imperative? (Institute for Public Relations - July 28, 2026)</span></a><br><br><a href="https://www.cision.com/resources/articles/how-pr-pros-can-connect-with-journalists/"><span>How PR Professionals Can Connect with Journalists (Cision - July 28, 2026)</span></a><br><br><a href="https://www.agilitypr.com/pr-news/pr-news-trends/7-pr-strategies-that-survive-algorithm-changes/"><span>7 PR strategies that survive algorithm changes (Agility PR Solutions - July 28, 2026)</span></a><br><br><a href="https://www.axiapr.com/blog/trade-media-as-the-fastest-path-to-national-coverage"><span>Trade media as the fastest path to national coverage (Axia Public Relations - July 29, 2026)</span></a><br><br><a href="https://www.ragan.com/employee-comms-leadership-video/"><span>How Merck uses message maps to strengthen leadership videos (Ragan Communications - July 29, 2026)</span></a><br><br><a href="https://www.provokemedia.com/latest/article/omnicom-reports-%24679.1m-in-q2-pr-revenue"><span>Omnicom Reports $679.1M In Q2 PR Revenue (PRovoke Media - July 28, 2026)</span></a><br><br><a href="https://muckrack.com/blog/state-of-pr-2026-webinar-recap"><span>PR pros from DHL, ESPN and Lenovo break down Muck Rack&#8217;s State of PR 2026 (Muck Rack - July 29, 2026)</span></a></strong></p><div><hr></div><p><em><strong>Earn the eternal gratitude of anyone you know that might appreciate this free newsletter&#8230; forward it to them!</strong></em></p><div><hr></div><p><strong>Summary Section:</strong><br><br><em><strong><a href="https://www.forbes.com/councils/forbesagencycouncil/2026/07/29/going-back-to-the-future-everything-old-in-pr-is-new-again/"><span>&#8203;Going Back To The Future: Everything Old (In PR) Is New Again</span></a></strong></em><br><span>By Kristi Piehl, Founder + CEO of Media Minefield</span><br><span>Forbes - July 29, 2026</span><br><span>The work we've always done&#8212;building credibility, creating meaningful connections and shaping public perception&#8212;is now directly influencing how brands appear in AI-powered search results. In a world where AI is changing how people discover and trust information, PR has never been more important.&#8203;</span><br><br><em><strong><a href="https://www.fastcompany.com/91580290/shift-your-pr-strategy-for-the-changed-media-landscape"><span>Shift your PR strategy for the changed media landscape</span></a></strong></em><br><span>By Lizzy Harris</span><br><span>Fast Company - July 29, 2026</span><br><span>The playbook has fundamentally changed. But most PR agencies? They're still running the same routes that worked ten years ago. Here's the compounded strategy that replaces the old playbook.</span><br><br><em><strong><a href="https://www.inc.com/michael-kaye/everyones-obsessed-with-ai-search-smart-companies-are-starting-with-pr-instead/91380989"><span>Everyone's Obsessed With AI Search. Smart Companies Are Starting With PR Instead</span></a></strong></em><br><span>By Michael Kaye</span><br><span>Inc. Magazine - July 29, 2026</span><br><span>Companies are pouring resources into learning how to optimize for ChatGPT, Claude, Gemini, and Perplexity, among others, and many of those organizations have assigned the work to digital marketing teams. That makes sense, but only up to a point.</span><br><br><em><strong><a href="https://www.prdaily.com/5-types-of-media-placements-greyhound-used-to-change-the-conversation-around-bus-travel/"><span>5 types of media placements Greyhound used to change the conversation around bus travel</span></a></strong></em><br><span>By Paul Hiebert</span><br><span>PR Daily - July 29, 2026</span><br><span>When Karina Frayter joined Greyhound in June 2024, the company's communications function wasn't in a great place. How the comms team went from reactive to proactive.</span><br><br><em><strong><a href="https://www.prnewsonline.com/what-is-a-leak/"><span>Explainer: What is a Leak?</span></a></strong></em><br><span>By Nicole Schuman</span><br><span>PRNEWS - July 28, 2026</span><br><span>Even experienced PR professionals need a refresher on the basics from time to time, as well as insights about newer concepts. Today we review the definition of a "leak."</span><br><br><em><strong><a href="https://instituteforpr.org/is-passion-at-work-a-leadership-imperative/"><span>Is Passion at Work a Leadership Imperative?</span></a></strong></em><br><span>By Rita Men, Professor and Director of Internal Communication Research Hub at the University of Florida</span><br><span>Institute for Public Relations - July 28, 2026</span><br><span>As organizations grapple with quiet quitting, hybrid work, AI disruption, and shifting employee expectations, the question is no longer whether passion matters. The real question is: How can organizations cultivate passion in a healthy, meaningful, and sustainable way? To explore this question, my team at the Internal Communication Research Hub (including Drs. Renee Mitson, Sunny Qin, and April Yue) conducted a series of studies on workplace passion.</span><br><br><em><strong><a href="https://www.cision.com/resources/articles/how-pr-pros-can-connect-with-journalists/"><span>How PR Professionals Can Connect with Journalists</span></a></strong></em><br><span>By Bianca Parvu</span><br><span>Cision - July 28, 2026</span><br><span>Cision's 2026 State of the Media Report reveals how PR pros can build better partnerships with journalists, before and after pitching.</span><br><br><em><strong><a href="https://www.agilitypr.com/pr-news/pr-news-trends/7-pr-strategies-that-survive-algorithm-changes/"><span>7 PR strategies that survive algorithm changes</span></a></strong></em><br><span>By Lucy-Jayne Love</span><br><span>Agility PR Solutions - July 28, 2026</span><br><span>While algorithms will continue to evolve, trust, authority, and consistency remain qualities that neither search engines nor social platforms can replace, making them the foundation of resilient public relations.</span><br><br><em><strong><a href="https://www.axiapr.com/blog/trade-media-as-the-fastest-path-to-national-coverage"><span>Trade media as the fastest path to national coverage</span></a></strong></em><br><span>By Lindsey Chastain</span><br><span>Axia Public Relations - July 29, 2026</span><br><span>Big headlines don't always start big. Often, a national story traces back to a small, credible mention in a trade outlet that covers the industry every day.</span><br><br><em><strong><a href="https://www.ragan.com/employee-comms-leadership-video/"><span>How Merck uses message maps to strengthen leadership videos</span></a></strong></em><br><span>By Sean Devlin</span><br><span>Ragan Communications - July 29, 2026</span><br><span>Employees decide in seconds whether watching a video with their leaders is worth their time. After they hit play, they'll want to quickly hear how the message affects them and if any part of it helps them understand the larger business more. Craig Thomason, director of global employee and executive communications at Merck, thinks that communicators can improve those odds by giving leaders a clear path through the message while also giving them the freedom to sound like themselves.</span><br><br><em><strong><a href="https://www.provokemedia.com/latest/article/omnicom-reports-%24679.1m-in-q2-pr-revenue"><span>Omnicom Reports $679.1M In Q2 PR Revenue</span></a></strong></em><br><span>By Diana Marszalek</span><br><span>PRovoke Media - July 28, 2026</span><br><span>PR accounted for 11.3% of Omnicom's core operations revenue in the company's second full quarter following the completion of its merger with IPG.</span><br><br><em><strong><a href="https://muckrack.com/blog/state-of-pr-2026-webinar-recap"><span>PR pros from DHL, ESPN and Lenovo break down Muck Rack&#8217;s State of PR 2026</span></a></strong></em><br><span>By Kristen Dunleavy</span><br><span>Muck Rack - July 29, 2026</span><br><span>Muck Rack&#8217;s VP of Communications Linda Zebian hosted a live panel discussion with: Glennah Ivey-Walker, VP of Communications, DHL; Kevin Ota, Senior Director of Communications, ESPN; and Michelle Badrian, Senior External Communications Manager, Lenovo. Keep reading for four major highlights from the webinar.</span></p><div><hr></div><p>If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to <a href="mailto:christophe@itkinfo.com?subject=I%20found%20you%20through%20the%20DPB!">reach out</a>.</p><p>All reports made with the help of <a href="http://reportmule.com/">Report Mule</a>.</p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://www.dailyprbrief.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading the Daily PR Brief! Subscribe for free to receive new posts and support our work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div>]]></content:encoded></item><item><title><![CDATA[Good day! Your Tuesday Daily PR Brief awaits - July 28, 2026]]></title><description><![CDATA[The 2026 FIFA World Cup offers an interesting lesson for communicators; Defend your marketing budget in language the CFO speaks; The company page is dead; and more!]]></description><link>https://www.dailyprbrief.com/p/tue072826</link><guid isPermaLink="false">https://www.dailyprbrief.com/p/tue072826</guid><dc:creator><![CDATA[Daily PR Brief]]></dc:creator><pubDate>Tue, 28 Jul 2026 17:52:37 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!OyTV!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6c60e4ae-e8a5-413d-92e6-e3a16df46080_900x643.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" 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y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><div><hr></div><p><strong>Read some of today's best PR and Comms industry news clips:</strong></p><p><strong><a href="https://muckrack.com/blog/fifa-world-cup-fan-experience-data"><span>The FIFA World Cup fan experience: What the data revealed (Muck Rack - July 28, 2026)</span></a><br><br><a href="https://www.ragan.com/internal-comms-employees-question-message/"><span>The five questions internal comms pros need to ask before they hit send on a message (Ragan Communications - July 28, 2026)</span></a><br><br><a href="https://www.prnewsonline.com/when-bad-coverage-goes-viral/"><span>Complaining About Bad Coverage Is the Surest Way to Amplify It (PRNEWS - July 27, 2026)</span></a><br><br><a href="https://spinsucks.com/communication/defend-marketing-budget/"><span>How to Defend Your Marketing Budget in Language the CFO Actually Speaks (Spin Sucks - July 28, 2026)</span></a><br><br><a href="https://www.agilitypr.com/pr-news/branding-reputation/the-company-page-is-dead-long-live-the-expert/"><span>The company page is dead. Long live the expert. (Agility PR Solutions - July 27, 2026)</span></a><br><br><a href="https://www.finnpartners.com/news-insights/agentic-ai-is-here-your-accountability-story-isnt/"><span>Agentic AI is here. Your accountability story isn't. (FINN Partners - July 28, 2026)</span></a><br><br><a href="https://hmapr.com/csom-culture-is-what-people-experience/"><span>CSOM &#8211; Culture Is What People Experience (HMA PR - July 27, 2026) [PODCAST]</span></a><br><br><a href="https://www.commpro.biz/news/what-the-2026-big-apple-awards-shortlist-tells-us-about-communications-today"><span>What the 2026 Big Apple Awards Shortlist Tells Us About Communications Today (CommPRO - July 28, 2026)</span></a><br><br><a href="https://www.prdaily.com/social-media-updates-and-new-features-to-know-this-week-51/"><span>Social media updates and new features to know this week (PR Daily - July 28, 2026)</span></a><br><br><a href="https://prsarahevans.substack.com/p/openai-will-now-sell-anyone-an-ad"><span>OpenAI Will Now Sell Anyone an Ad Next to the Answer. The Answer Itself Isn't for Sale. PR Already Owns It. (PR@ctical - July 27, 2026)</span></a><br><br><a href="https://www.provokemedia.com/long-reads/article/perspective-pr%27s-ai-governance-gap-starts-at-home"><span>Perspective: PR's AI Governance Gap Starts at Home (PRovoke Media - July 28, 2026)</span></a><br><br><a href="https://www.mediafirst.co.uk/blog/the-pitch-perfect-formula-journalists-wish-you-knew"><span>The pitch-perfect formula journalists wish you knew (Media First (UK) - July 28, 2026)</span></a></strong></p><div><hr></div><p><em><strong>Earn the eternal gratitude of anyone you know that might appreciate this free newsletter&#8230; forward it to them!</strong></em></p><div><hr></div><p><strong>Summary Section:</strong><br><br><em><strong><a href="https://muckrack.com/blog/fifa-world-cup-fan-experience-data"><span>The FIFA World Cup fan experience: What the data revealed</span></a></strong></em><br><span>By Iskren Lilov</span><br><span>Muck Rack - July 28, 2026</span><br><span>Explore what AI and earned media revealed about the FIFA World Cup fan experience and discover what communications teams can learn from the findings.</span><br><br><em><strong><a href="https://www.ragan.com/internal-comms-employees-question-message/"><span>The five questions internal comms pros need to ask before they hit send on a message</span></a></strong></em><br><span>By Marissa Luznar Doyle</span><br><span>Ragan Communications - July 28, 2026</span><br><span>"Can you send this out?" is one of the most common requests internal communicators receive. Sometimes an email is the right next step. But often, it is only the visible piece of a larger communication need.</span><br><br><em><strong><a href="https://www.prnewsonline.com/when-bad-coverage-goes-viral/"><span>Complaining About Bad Coverage Is the Surest Way to Amplify It</span></a></strong></em><br><span>By Nathan Burchfiel</span><br><span>PRNEWS - July 27, 2026</span><br><span>The most reliable way to draw more attention to bad media coverage is to complain about it publicly.</span><br><br><em><strong><a href="https://spinsucks.com/communication/defend-marketing-budget/"><span>How to Defend Your Marketing Budget in Language the CFO Actually Speaks</span></a></strong></em><br><span>By Gini Dietrich</span><br><span>Spin Sucks - July 28, 2026</span><br><span>Gartner predicts that more than 40% of CMOs who push for bigger brand budgets this year will lose influence with the C-suite&#8212;not because the money isn't needed, but because they can't connect the ask to what the business runs on. </span><br><br><em><strong><a href="https://www.agilitypr.com/pr-news/branding-reputation/the-company-page-is-dead-long-live-the-expert/"><span>The company page is dead. Long live the expert.</span></a></strong></em><br><span>By Richard Stone</span><br><span>Agility PR Solutions - July 27, 2026</span><br><span>LinkedIn's 2026 algorithm update handed even more power to individual member pages and further reduced the traction of corporate broadcasts. Here, Richard Stone, founder of automation PR agency Stone Junction, explains what the collapse in company page reach means for brands and how to restructure before the gap widens further.</span><br><br><em><strong><a href="https://www.finnpartners.com/news-insights/agentic-ai-is-here-your-accountability-story-isnt/"><span>Agentic AI is here. Your accountability story isn't.</span></a></strong></em><br><span>By Daniel Odonnell</span><br><span>FINN Partners - July 28, 2026</span><br><span>When an autonomous system acts on its own, enterprise buyers, regulators and analysts care about two things: "What is it allowed to do?" and then "Who takes the blame when it goes wrong?"</span><br><br><em><strong><a href="https://hmapr.com/csom-culture-is-what-people-experience/"><span>CSOM &#8211; Culture Is What People Experience</span></a></strong></em><strong><a href="https://hmapr.com/csom-culture-is-what-people-experience/"><span> [PODCAST]</span></a></strong><br><span>By Abbie Fink</span><br><span>HMA PR - July 27, 2026</span><br><span>True company culture is both an identity and a set of shared practices shaped by daily actions, stories and genuine interactions. Inspired by her recent cruise vacation, Abbie Fink discusses what culture in action looks like.</span><br><br><em><strong><a href="https://www.commpro.biz/news/what-the-2026-big-apple-awards-shortlist-tells-us-about-communications-today"><span>What the 2026 Big Apple Awards Shortlist Tells Us About Communications Today</span></a></strong></em><br><span>By CommPRO</span><br><span>CommPRO - July 28, 2026</span><br><span>The 2026 PRSA-NY Big Apple Awards shortlist showcases the campaigns, agencies, and organizations whose work is setting a new standard for excellence across the communications profession.</span><br><br><em><strong><a href="https://www.prdaily.com/social-media-updates-and-new-features-to-know-this-week-51/"><span>Social media updates and new features to know this week</span></a></strong></em><br><span>By Allison Carter</span><br><span>PR Daily - July 28, 2026</span><br><span>Looking for the broadest reach in social media? You're still looking at the Meta family of apps, according to data from Social Media Today.</span><br><br><em><strong><a href="https://prsarahevans.substack.com/p/openai-will-now-sell-anyone-an-ad"><span>OpenAI Will Now Sell Anyone an Ad Next to the Answer. The Answer Itself Isn't for Sale. PR Already Owns It.</span></a></strong></em><br><span>By Sarah Evans</span><br><span>PR@ctical - July 27, 2026</span><br><span>OpenAI will take anyone's money to stand beside the conversation. They can't sell what gets said in it.</span><br><br><em><strong><a href="https://www.provokemedia.com/long-reads/article/perspective-pr%27s-ai-governance-gap-starts-at-home"><span>Perspective: PR's AI Governance Gap Starts at Home</span></a></strong></em><br><span>By Callum Haney</span><br><span>PRovoke Media - July 28, 2026</span><br><span>Callum Haney writes that as communications professionals counsel clients on responsible AI use, many organizations still lack the internal guardrails needed to govern their own use of the technology.</span><br><br><em><strong><a href="https://www.mediafirst.co.uk/blog/the-pitch-perfect-formula-journalists-wish-you-knew"><span>The pitch-perfect formula journalists wish you knew</span></a></strong></em><br><span>By Iain Wallace</span><br><span>Media First (UK) - July 28, 2026</span><br><span>In our experience, the problem is rarely the writing. It is usually the thinking that happens before anyone starts typing.</span></p><div><hr></div><p>If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to <a href="mailto:christophe@itkinfo.com?subject=I%20found%20you%20through%20the%20DPB!">reach out</a>.</p><p>All reports made with the help of <a href="http://reportmule.com/">Report Mule</a>.</p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://www.dailyprbrief.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading the Daily PR Brief! Subscribe for free to receive new posts and support our work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div>]]></content:encoded></item><item><title><![CDATA[Stay informed with your Monday Daily PR Brief! - July 27, 2026]]></title><description><![CDATA[Meta bans harassment content made with smart glasses; What one million AI searches tell us about media relations; more!]]></description><link>https://www.dailyprbrief.com/p/mon072726</link><guid isPermaLink="false">https://www.dailyprbrief.com/p/mon072726</guid><dc:creator><![CDATA[Daily PR Brief]]></dc:creator><pubDate>Mon, 27 Jul 2026 17:29:23 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!7A4f!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F263c2906-de13-41bf-b3ca-113587d4c303_900x675.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!7A4f!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F263c2906-de13-41bf-b3ca-113587d4c303_900x675.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!7A4f!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F263c2906-de13-41bf-b3ca-113587d4c303_900x675.jpeg 424w, https://substackcdn.com/image/fetch/$s_!7A4f!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F263c2906-de13-41bf-b3ca-113587d4c303_900x675.jpeg 848w, https://substackcdn.com/image/fetch/$s_!7A4f!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F263c2906-de13-41bf-b3ca-113587d4c303_900x675.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!7A4f!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F263c2906-de13-41bf-b3ca-113587d4c303_900x675.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!7A4f!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F263c2906-de13-41bf-b3ca-113587d4c303_900x675.jpeg" width="900" height="675" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/263c2906-de13-41bf-b3ca-113587d4c303_900x675.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:675,&quot;width&quot;:900,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:160546,&quot;alt&quot;:&quot;CCadio, CC BY 4.0 <https://creativecommons.org/licenses/by/4.0>, via Wikimedia Commons&quot;,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://www.dailyprbrief.com/i/208712123?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F263c2906-de13-41bf-b3ca-113587d4c303_900x675.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="CCadio, CC BY 4.0 <https://creativecommons.org/licenses/by/4.0>, via Wikimedia Commons" title="CCadio, CC BY 4.0 <https://creativecommons.org/licenses/by/4.0>, via Wikimedia Commons" srcset="https://substackcdn.com/image/fetch/$s_!7A4f!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F263c2906-de13-41bf-b3ca-113587d4c303_900x675.jpeg 424w, https://substackcdn.com/image/fetch/$s_!7A4f!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F263c2906-de13-41bf-b3ca-113587d4c303_900x675.jpeg 848w, https://substackcdn.com/image/fetch/$s_!7A4f!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F263c2906-de13-41bf-b3ca-113587d4c303_900x675.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!7A4f!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F263c2906-de13-41bf-b3ca-113587d4c303_900x675.jpeg 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><div><hr></div><p><strong>Read some of today's best PR and Comms industry news clips:</strong></p><p><strong><a href="https://www.odwyerpr.com/story/public/25088/2026-07-27/travel-pr-has-new-destination-answer-box.html"><span>Travel PR Has a New Destination: The Answer Box (O'Dwyer's - July 27, 2026)</span></a><br><br><a href="https://www.prdaily.com/the-scoop-meta-bans-harassment-content-made-with-smart-glasses/"><span>The Scoop: Meta bans harassment content made with smart glasses (PR Daily - July 24, 2026)</span></a><br><br><a href="https://www.prnewsonline.com/energy-companies-in-crisis-are-abandoning-reactive-communications/"><span>Why Energy Companies Are Abandoning Reactive Communications During the Iran Crisis (PRNEWS - July 23, 2026)</span></a><br><br><a href="https://www.wildfirepr.com/blog/what-one-million-ai-searches-tell-us-about-media-relations"><span>What one million AI searches tell us about media relations (Wildfire PR - July 24, 2026)</span></a><br><br><a href="https://meredithandthemedia.substack.com/p/an-interview-mark-stenberg-adweek"><span>An Interview: Mark Stenberg, Adweek (Meredith &amp; The Media - July 27, 2026)</span></a><br><br><a href="https://www.agilitypr.com/pr-news/crisis-comms-media-monitoring/ai-crisis-scenarios-what-pr-teams-actually-need-ready-before-the-next-fake-drops/"><span>AI crisis scenarios: What PR teams actually need ready before the next fake drops (Agility PR Solutions - July 27, 2026)</span></a><br><br><a href="https://www.forbes.com/councils/forbesagencycouncil/2026/07/27/beyond-standard-social-media-tactics-how-to-build-a-brand-community/"><span>Beyond Standard Social Media Tactics: How To Build A Brand Community (Forbes - July 27, 2026)</span></a><br><br><a href="https://franco.com/blog/podcast/frankly-episode-95-heres-what-makes-a-great-communicator-in-2026/"><span>frankly&#8230; Episode 95: Here's What Makes a Great Communicator in 2026 (Franco - July 24, 2026) [PODCAST]</span></a><br><br><a href="https://www.provokemedia.com/latest/article/global-women-in-pr-launches-2026-annual-index-survey"><span>Global Women in PR Launches 2026 Annual Index Survey (PRovoke Media - July 27, 2026)</span></a><br><br><a href="https://influenceonline.co.uk/2026/07/24/why-curiosity-is-one-of-the-most-valuable-skills-in-pr"><span>Why curiosity is one of the most valuable skills in PR (Influence (UK) - July 24, 2026)</span></a><br><br><a href="https://amecorg.com/2026/07/rethinking-pr-measurement-in-the-age-of-generative-ai-amec-insights/"><span>Rethinking PR Measurement in the Age of Generative AI (AMEC - July 21, 2026)</span></a><br><br><a href="https://pressgazette.co.uk/news/journalist-response-platform-plays-whack-a-mole-against-ai-deluge-of-pr-content/"><span>Journalist response platform plays 'whack-a-mole' against AI deluge of PR content (Press Gazette (UK) - July 27, 2026)</span></a></strong></p><div><hr></div><p><em><strong>Earn the eternal gratitude of anyone you know that might appreciate this free newsletter&#8230; forward it to them!</strong></em></p><div><hr></div><p><strong>Summary Section:</strong><br><br><em><strong><a href="https://www.odwyerpr.com/story/public/25088/2026-07-27/travel-pr-has-new-destination-answer-box.html"><span>Travel PR Has a New Destination: The Answer Box</span></a></strong></em><br><span>By Lauren Mackiel</span><br><span>O'Dwyer's - July 27, 2026</span><br><span>People are no longer beginning every trip with an online search or travel magazine. They begin with a prompt on generative platforms.</span><br><br><em><strong><a href="https://www.prdaily.com/the-scoop-meta-bans-harassment-content-made-with-smart-glasses/"><span>The Scoop: Meta bans harassment content made with smart glasses</span></a></strong></em><br><span>By Paul Hiebert</span><br><span>PR Daily - July 24, 2026</span><br><span>Meta bans harassment content made with smart glasses. Plus: Taco Bell takes a multi-pronged approach to cyclospora outbreak; Sony's latest investment sends a clear message.</span><br><br><em><strong><a href="https://www.prnewsonline.com/energy-companies-in-crisis-are-abandoning-reactive-communications/"><span>Why Energy Companies Are Abandoning Reactive Communications During the Iran Crisis</span></a></strong></em><br><span>By Sinthu Satchi</span><br><span>PRNEWS - July 23, 2026</span><br><span>For energy companies, communicating responsibly when every statement carries financial and reputational consequences is a challenge.</span><br><br><em><strong><a href="https://www.wildfirepr.com/blog/what-one-million-ai-searches-tell-us-about-media-relations"><span>What one million AI searches tell us about media relations</span></a></strong></em><br><span>By Alex Warren</span><br><span>Wildfire PR - July 24, 2026</span><br><span>If anyone still thinks AI search will reduce the importance of earned media, the data tells a very different story.</span><br><br><em><strong><a href="https://meredithandthemedia.substack.com/p/an-interview-mark-stenberg-adweek"><span>An Interview: Mark Stenberg, Adweek</span></a></strong></em><br><span>By Meredith Klein</span><br><span>Meredith &amp; The Media - July 27, 2026</span><br><span>This week, I sat down with Mark Stenberg, senior media reporter at Adweek.</span><br><br><em><strong><a href="https://www.agilitypr.com/pr-news/crisis-comms-media-monitoring/ai-crisis-scenarios-what-pr-teams-actually-need-ready-before-the-next-fake-drops/"><span>AI crisis scenarios: What PR teams actually need ready before the next fake drops</span></a></strong></em><br><span>By Catherine Schwartz</span><br><span>Agility PR Solutions - July 27, 2026</span><br><span>The first time you deal with a convincing fake of your own executive, you learn something uncomfortable: the question isn't whether it's real. You know it isn't real. The question is how you prove that to eleven thousand people who already shared it, a reporter who's on deadline in forty minutes, and a board member who's calling because his neighbor sent him the clip.</span><br><br><em><strong><a href="https://www.forbes.com/councils/forbesagencycouncil/2026/07/27/beyond-standard-social-media-tactics-how-to-build-a-brand-community/"><span>Beyond Standard Social Media Tactics: How To Build A Brand Community</span></a></strong></em><br><span>By Forbes Agency Council</span><br><span>Forbes - July 27, 2026</span><br><span>Here, members of Forbes Agency Council share approaches that can help brands connect with audiences and build real communities, without relying on an algorithm to do the work.</span><br><br><em><strong><a href="https://franco.com/blog/podcast/frankly-episode-95-heres-what-makes-a-great-communicator-in-2026/"><span>frankly&#8230; Episode 95: Here's What Makes a Great Communicator in 2026</span></a></strong></em><strong><a href="https://franco.com/blog/podcast/frankly-episode-95-heres-what-makes-a-great-communicator-in-2026/"><span> [PODCAST]</span></a></strong><br><span>By Ashley Ortiz</span><br><span>Franco - July 24, 2026</span><br><span>Dan and Rachel explore AI, communication skills, personal branding and why curiosity keeps great communicators ahead in 2026.</span><br><br><em><strong><a href="https://www.provokemedia.com/latest/article/global-women-in-pr-launches-2026-annual-index-survey"><span>Global Women in PR Launches 2026 Annual Index Survey</span></a></strong></em><br><span>By Maja Pawinska Sims</span><br><span>PRovoke Media - July 27, 2026</span><br><span>Women working across PR and communications worldwide are invited to take part in the industry's annual benchmark study, which this year includes new questions on the impact of AI.</span><br><br><em><strong><a href="https://influenceonline.co.uk/2026/07/24/why-curiosity-is-one-of-the-most-valuable-skills-in-pr"><span>Why curiosity is one of the most valuable skills in PR</span></a></strong></em><br><span>By Stewart Argo</span><br><span>Influence (UK) - July 24, 2026</span><br><span>Professional qualifications matter, but the best communications advisers never stop learning. Looking beyond PR can help you ask better questions, spot opportunities, and give better advice.</span><br><br><em><strong><a href="https://amecorg.com/2026/07/rethinking-pr-measurement-in-the-age-of-generative-ai-amec-insights/"><span>Rethinking PR Measurement in the Age of Generative AI</span></a></strong></em><br><span>By Julie Wilkinson</span><br><span>AMEC - July 21, 2026</span><br><span>For decades, PR measurement has wrestled with the challenge of how to quantify influence in a fragmented media landscape. Today, that challenge has fundamentally changed in nature.</span><br><br><em><strong><a href="https://pressgazette.co.uk/news/journalist-response-platform-plays-whack-a-mole-against-ai-deluge-of-pr-content/"><span>Journalist response platform plays 'whack-a-mole' against AI deluge of PR content</span></a></strong></em><br><span>By Rob Waugh</span><br><span>Press Gazette (UK) - July 27, 2026</span><br><span>US-based journalist response platform Qwoted has banned hundreds of PR agencies, executives and 'experts' who either appear not to exist, use AI to write or opine on areas outside their expertise. CEO of Qwoted Dan Simon said fake AI-generated content is booming and weeding it out is complicated.</span></p><div><hr></div><p>If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to <a href="mailto:christophe@itkinfo.com?subject=I%20found%20you%20through%20the%20DPB!">reach out</a>.</p><p>All reports made with the help of <a href="http://reportmule.com/">Report Mule</a>.</p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://www.dailyprbrief.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading the Daily PR Brief! Subscribe for free to receive new posts and support our work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div>]]></content:encoded></item><item><title><![CDATA[It's Friday! Read your Daily PR Brief - July 24, 2026]]></title><description><![CDATA[What Reddit smartwatch threads say about consumer trust; Favorite PR moments of the 2026 FIFA World Cup; Communicators on what Taylor Farms should do now; more!]]></description><link>https://www.dailyprbrief.com/p/fri072426</link><guid isPermaLink="false">https://www.dailyprbrief.com/p/fri072426</guid><dc:creator><![CDATA[Daily PR Brief]]></dc:creator><pubDate>Fri, 24 Jul 2026 17:39:24 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!yQDF!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0acb745b-2ead-477b-bdf2-36304378e454_900x506.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!yQDF!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0acb745b-2ead-477b-bdf2-36304378e454_900x506.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!yQDF!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0acb745b-2ead-477b-bdf2-36304378e454_900x506.jpeg 424w, https://substackcdn.com/image/fetch/$s_!yQDF!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0acb745b-2ead-477b-bdf2-36304378e454_900x506.jpeg 848w, https://substackcdn.com/image/fetch/$s_!yQDF!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0acb745b-2ead-477b-bdf2-36304378e454_900x506.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!yQDF!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0acb745b-2ead-477b-bdf2-36304378e454_900x506.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!yQDF!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0acb745b-2ead-477b-bdf2-36304378e454_900x506.jpeg" width="900" height="506" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/0acb745b-2ead-477b-bdf2-36304378e454_900x506.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:506,&quot;width&quot;:900,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:87522,&quot;alt&quot;:&quot;MIKI Yoshihito, CC BY 2.0 <https://creativecommons.org/licenses/by/2.0>, via Wikimedia Commons&quot;,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://www.dailyprbrief.com/i/208360521?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0acb745b-2ead-477b-bdf2-36304378e454_900x506.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="MIKI Yoshihito, CC BY 2.0 <https://creativecommons.org/licenses/by/2.0>, via Wikimedia Commons" title="MIKI Yoshihito, CC BY 2.0 <https://creativecommons.org/licenses/by/2.0>, via Wikimedia Commons" srcset="https://substackcdn.com/image/fetch/$s_!yQDF!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0acb745b-2ead-477b-bdf2-36304378e454_900x506.jpeg 424w, https://substackcdn.com/image/fetch/$s_!yQDF!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0acb745b-2ead-477b-bdf2-36304378e454_900x506.jpeg 848w, https://substackcdn.com/image/fetch/$s_!yQDF!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0acb745b-2ead-477b-bdf2-36304378e454_900x506.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!yQDF!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0acb745b-2ead-477b-bdf2-36304378e454_900x506.jpeg 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><div><hr></div><p><em>Daily PR Brief is free. If you find our curation valuable, please consider working with the team that puts it together.</em></p><p><em><a href="https://itkinfo.com/">ITK Information Services</a> - our team of analysts who create custom-curated daily media briefings for organizations of all sizes. Contact christophe@itkinfo.com for more details.</em></p><p><em><a href="https://reportmule.com/">Report Mule</a> - the software we use to automatically turn links into ready-to-deliver reports. Accounts start at $30/mo.</em></p><p><em><a href="https://www.medialistpro.com/">Media List Pro</a> - carefully researched media lists to make sure your next pitch goes to the right journalist and the right publication. $50/hr. </em></p><div><hr></div><p><strong>Read some of today's best PR and Comms industry news clips:<br><br><a href="https://www.meltwater.com/en/blog/smartwatch-reddit-consumer-insights"><span>What Reddit Smartwatch Threads Say About Consumer Trust (Meltwater - July 24, 2026)</span></a><br><br><a href="https://www.prdaily.com/be-the-cco-communicators-on-what-taylor-farms-should-do-now/"><span>Be the CCO: Communicators on what Taylor Farms should do now (PR Daily - July 23, 2026)</span></a><br><br><a href="https://www.prnewsonline.com/olive-garden-political-gen-z-kraft-heinz-disney/"><span>PR Roundup: Olive Garden's Accidental Politics, Gen Z's New Rules of Fandom and Why Kraft Heinz Is Betting on Disney Magic (PRNEWS - July 23, 2026)</span></a><br><br><a href="https://www.agilitypr.com/pr-news/agility-news-reports/what-the-data-tells-us-about-ai-visibility-in-2026/"><span>What the Data Tells Us About AI Visibility in 2026 (Agility PR Solutions - July 23, 2026)</span></a><br><br><a href="https://www.axiapr.com/blog/marketing-leaders-reconsider-reputation-management"><span>Marketing leaders are reframing reputation management as a revenue strategy (Axia Public Relations - July 24, 2026)</span></a><br><br><a href="https://www.commpro.biz/news/fifa-and-the-ioc-are-living-in-a-dream-world-often-its-a-nightmare"><span>FIFA And The IOC Are Living In A Dream World; Often It's A Nightmare (CommPRO - July 24, 2026)</span></a><br><br><a href="https://substack.einpresswire.com/p/beyond-geo-why-share-of-model-is"><span>Beyond GEO: Why Share Of Model Is The Metric That Matters Next (EIN Presswire - July 23, 2026)</span></a><br><br><a href="https://www.landispr.com/pr-campaign/our-favorite-pr-moments-of-the-2026-fifa-world-cup/"><span>Our Favorite PR Moments of the 2026 FIFA World Cup (Landis Communications - July 23, 2026)</span></a><br><br><a href="https://www.provokemedia.com/latest/article/19-asia-pacific-innovation-sabre-winners-announced"><span>18 Asia-Pacific Innovation SABRE Winners Announced (PRovoke Media - July 24, 2026)</span></a><br><br><a href="https://www.hoffman.com/blog/tech-has-an-opinion-crisis/"><span>Tech Has an Opinion Crisis. Influence Belongs to the Brands with Something to Say | What's Up In Tech PR (The Hoffman Agency - July 22, 2026)</span></a><br><br><a href="https://www.ragan.com/the-week-in-comms-espn-monday-jargon/"><span>ESPN informs on-air talent of job cuts during broadcasts; Monday.com says company will 'simplify' work amid layoffs (Ragan Communications - July 24, 2026)</span></a><br><br><a href="https://prgn.com/prgn-presents-podcasts/why-local-knowledge-is-still-a-pr-agencys-biggest-advantage/"><span>Why Local Knowledge Is Still a PR Agency's Biggest Advantage (PRGN - July 24, 2026)</span></a></strong></p><div><hr></div><p><em><strong>Earn the eternal gratitude of anyone you know that might appreciate this free newsletter&#8230; forward it to them!</strong></em></p><div><hr></div><p><strong>Summary Section:</strong><br><br><em><strong><a href="https://www.meltwater.com/en/blog/smartwatch-reddit-consumer-insights"><span>What Reddit Smartwatch Threads Say About Consumer Trust</span></a></strong></em><br><span>By Anna Amarotti and Lance Concannon</span><br><span>Meltwater - July 24, 2026</span><br><span>Meltwater analyzed more than 500K smartwatch mentions on Reddit to uncover what drives trust, and how marketers can uncover insights.</span><br><br><em><strong><a href="https://www.prdaily.com/be-the-cco-communicators-on-what-taylor-farms-should-do-now/"><span>Be the CCO: Communicators on what Taylor Farms should do now</span></a></strong></em><br><span>By Allison Carter</span><br><span>PR Daily - July 23, 2026</span><br><span>It's your turn to be the CCO. What do you do about the cyclospora lettuce disaster?</span><br><br><em><strong><a href="https://www.prnewsonline.com/olive-garden-political-gen-z-kraft-heinz-disney/"><span>PR Roundup: Olive Garden's Accidental Politics, Gen Z's New Rules of Fandom and Why Kraft Heinz Is Betting on Disney Magic</span></a></strong></em><br><span>By Nicole Schuman</span><br><span>PRNEWS - July 23, 2026</span><br><span>PR roundup covers an Olive Garden pasta promotion becomes a political flashpoint, new research on how Gen Z is rewriting the path to sports fandom and why the Kraft Heinz and Disney alliance is one of the best brand partnerships.</span><br><br><em><strong><a href="https://www.agilitypr.com/pr-news/agility-news-reports/what-the-data-tells-us-about-ai-visibility-in-2026/"><span>What the Data Tells Us About AI Visibility in 2026</span></a></strong></em><br><span>By Osama Saeed</span><br><span>Agility PR Solutions - July 23, 2026</span><br><span>For our 2026 research report, Closing the AI Visibility Gap, Agility PR Solutions analyzed 24,480 prompt-and-answer pairs across ChatGPT, Perplexity, Gemini, and Claude, capturing 183,004 brand mentions and 177,487 citations across 48 industries.</span><br><br><em><strong><a href="https://www.axiapr.com/blog/marketing-leaders-reconsider-reputation-management"><span>Marketing leaders are reframing reputation management as a revenue strategy</span></a></strong></em><br><span>Axia Public Relations - July 24, 2026</span><br><span>Discover why marketers are revamping reputation management in public relations to safeguard credibility, strengthen authority, and drive growth.</span><br><br><em><strong><a href="https://www.commpro.biz/news/fifa-and-the-ioc-are-living-in-a-dream-world-often-its-a-nightmare"><span>FIFA And The IOC Are Living In A Dream World; Often It's A Nightmare</span></a></strong></em><br><span>By Arthur Solomon</span><br><span>CommPRO - July 24, 2026</span><br><span>The Olympics and the World Cup promise to unite the world, but history suggests global sporting events often become flashpoints for politics, protest, and reputation risk.</span><br><br><em><strong><a href="https://substack.einpresswire.com/p/beyond-geo-why-share-of-model-is"><span>Beyond GEO: Why Share Of Model Is The Metric That Matters Next</span></a></strong></em><br><span>By Jeremy Fields</span><br><span>EIN Presswire - July 23, 2026</span><br><span>Originally published by the Forbes Communications Council, this article was written by Jeremy Fields, vice president of corporate development at Newsmatics, which owns EIN Presswire.</span><br><br><em><strong><a href="https://www.landispr.com/pr-campaign/our-favorite-pr-moments-of-the-2026-fifa-world-cup/"><span>Our Favorite PR Moments of the 2026 FIFA World Cup</span></a></strong></em><br><span>By info@landispr.com</span><br><span>Landis Communications - July 23, 2026</span><br><span>The 2026 FIFA World Cup gave us major upsets, breakout stars, packed watch parties, memorable brand campaigns and more memes than anyone could reasonably keep track of. From a PR perspective, here are a few of the moments that stood out to us.</span><br><br><em><strong><a href="https://www.provokemedia.com/latest/article/19-asia-pacific-innovation-sabre-winners-announced"><span>18 Asia-Pacific Innovation SABRE Winners Announced</span></a></strong></em><br><span>PRovoke Media - July 24, 2026</span><br><span>Three leading global public relations networks&#8212;Burson, Edelman and Weber Shandwick&#8212;have won two 2026 Asia-Pacific Innovation SABRE Awards.</span><br><br><em><strong><a href="https://www.hoffman.com/blog/tech-has-an-opinion-crisis/"><span>Tech Has an Opinion Crisis. Influence Belongs to the Brands with Something to Say | What's Up In Tech PR</span></a></strong></em><br><span>By Ariana Tooker</span><br><span>The Hoffman Agency - July 22, 2026</span><br><span>Tech brands are drowning in sameness: 'innovative,' 'secure,' 'scalable.' Discover why a genuine point of view is what actually drives influence and impact.</span><br><br><em><strong><a href="https://www.ragan.com/the-week-in-comms-espn-monday-jargon/"><span>ESPN informs on-air talent of job cuts during broadcasts; Monday.com says company will 'simplify' work amid layoffs</span></a></strong></em><br><span>By Sean Devlin</span><br><span>Ragan Communications - July 24, 2026</span><br><span>ESPN informs on-air talent of job cuts during broadcasts; Monday.com says company will 'simplify' work amid layoffs. Plus, a new study reveals intergenerational gaps in work jargon.</span><br><br><em><strong><a href="https://prgn.com/prgn-presents-podcasts/why-local-knowledge-is-still-a-pr-agencys-biggest-advantage/"><span>Why Local Knowledge Is Still a PR Agency's Biggest Advantage</span></a></strong></em><br><span>By Natalie Ghidotti</span><br><span>PRGN - July 24, 2026</span><br><span>Learn how local knowledge, strong relationships, and community understanding help PR agencies create powerful strategies with global impact.</span></p><div><hr></div><p><em>If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to <a href="mailto:christophe@itkinfo.com?subject=I%20found%20you%20through%20the%20DPB!">reach out</a>.</em></p><p><em>All reports made with the help of <a href="http://reportmule.com/">Report Mule</a>.</em></p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://www.dailyprbrief.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading the Daily PR Brief! Subscribe for free to receive new posts and support our work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div>]]></content:encoded></item><item><title><![CDATA[Hello! Your Thursday Daily PR Brief is here - July 23, 2026]]></title><description><![CDATA[Hyperscaler PR's impact on clean energy efforts; Lessons from jumping on a stupid meme way too late; Things publicists would like to tell their journalist friends; more!]]></description><link>https://www.dailyprbrief.com/p/thu072326</link><guid isPermaLink="false">https://www.dailyprbrief.com/p/thu072326</guid><dc:creator><![CDATA[Daily PR Brief]]></dc:creator><pubDate>Thu, 23 Jul 2026 17:38:49 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!l3rd!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0d831946-3028-424a-8609-f5001607865c_900x506.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" 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class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><div><hr></div><p><strong>Read some of today's best PR and Comms industry news clips:</strong></p><p><strong><a href="https://www.prnewsonline.com/what-publicists-wish-journalists-knew/"><span>Three Things Publicists Would Like to Tell Their Journalist Friends (PRNEWS - July 21, 2026)</span></a><br><br><a href="https://instituteforpr.org/when-do-employees-speak-up/"><span>When Do Employees Speak Up? (Institute for Public Relations - July 21, 2026)</span></a><br><br><a href="https://www.prdaily.com/3-lessons-from-jumping-on-a-stupid-meme-way-too-late/"><span>3 lessons from jumping on a stupid meme way too late (PR Daily - July 22, 2026)</span></a><br><br><a href="https://www.agilitypr.com/pr-news/pr-tech-ai/ai-search-is-rewriting-the-rules-of-visibility-and-pr-is-either-leading-or-lagging/"><span>AI search is rewriting the rules of visibility&#8212;and PR is either leading or lagging (Agility PR Solutions - July 22, 2026)</span></a><br><br><a href="https://www.axiapr.com/blog/reframing-social-media-on-linkedin"><span>Reframing social media management on LinkedIn as a PR growth engine (Axia Public Relations - July 23, 2026)</span></a><br><br><a href="https://www.commpro.biz/news/your-comms-team-doesnt-need-an-ai-god-it-needs-these-five-roles"><span>Your Comms Team Doesn't Need an AI God. It Needs These Five Roles (CommPRO - July 23, 2026)</span></a><br><br><a href="https://www.fischtankpr.com/blog/hyperscaler-pr/"><span>Hyperscaler PR: The Impact on Clean Energy Efforts (FischTank PR - July 23, 2026)</span></a><br><br><a href="https://everything-pr.com/tech-regulation-communications-the-2026-playbook"><span>Tech Regulation Communications: The 2026 Playbook (Everything-PR - July 22, 2026)</span></a><br><br><a href="https://www.ragan.com/ragan-ask-the-board-episode-1-ai/"><span>WATCH: Comms leaders share their most valuable AI uses (Ragan Communications - July 23, 2026) [VIDEO]</span></a><br><br><a href="https://meredithandthemedia.substack.com/p/an-interview-amanda-silberling-techcrunch"><span>An Interview: Amanda Silberling, TechCrunch (Meredith &amp; The Media - July 20, 2026)</span></a><br><br><a href="https://contentmarketinginstitute.com/strategy-planning/marketers-rethink-thought-leadership"><span>The New Rules of Thought Leadership (Content Marketing Institute - July 9, 2026) [VIDEO]</span></a></strong></p><div><hr></div><p><em><strong>Earn the eternal gratitude of anyone you know that might appreciate this free newsletter&#8230; forward it to them!</strong></em></p><div><hr></div><p><strong>Summary Section:</strong><br><br><em><strong><a href="https://www.prnewsonline.com/what-publicists-wish-journalists-knew/"><span>Three Things Publicists Would Like to Tell Their Journalist Friends</span></a></strong></em><br><span>By Jasmin Hartmeier</span><br><span>PRNEWS - July 21, 2026</span><br><span>What are the most common tropes publicists wish reporters knew about communications jobs?</span><br><br><em><strong><a href="https://instituteforpr.org/when-do-employees-speak-up/"><span>When Do Employees Speak Up?</span></a></strong></em><br><span>By Katie (Haejung) Kim, Ph.D.</span><br><span>Institute for Public Relations - July 21, 2026</span><br><span>Most of us would agree that colleagues play a crucial role at work. They are not just collaborators; they are key sources of information, interpretation, and emotional support. Yet, surprisingly, we know relatively little about how everyday conversations with coworkers influence employees' willingness to speak up and their engagement at work.</span><br><br><em><strong><a href="https://www.prdaily.com/3-lessons-from-jumping-on-a-stupid-meme-way-too-late/"><span>3 lessons from jumping on a stupid meme way too late</span></a></strong></em><br><span>By Paul Hiebert</span><br><span>PR Daily - July 22, 2026</span><br><span>Perdue Foods knew it was cringe. They admit it in the first line of the press release announcing the product.</span><br><br><em><strong><a href="https://www.agilitypr.com/pr-news/pr-tech-ai/ai-search-is-rewriting-the-rules-of-visibility-and-pr-is-either-leading-or-lagging/"><span>AI search is rewriting the rules of visibility&#8212;and PR is either leading or lagging</span></a></strong></em><br><span>By Nicole Penn, CEO of EGC Group, Founder of Suade Performance PR</span><br><span>Agility PR Solutions - July 22, 2026</span><br><span>AI search is now a top priority for every brand. But it should be an even bigger priority for PR and communications firms.</span><br><br><em><strong><a href="https://www.axiapr.com/blog/reframing-social-media-on-linkedin"><span>Reframing social media management on LinkedIn as a PR growth engine</span></a></strong></em><br><span>Axia Public Relations - July 23, 2026</span><br><span>Social media management for LinkedIn should not sit in the same bucket as basic posting or community updates. For senior marketing leaders, it is a lever for growth, brand power, and revenue, especially when it is led by PR, not just by a content calendar.</span><br><br><em><strong><a href="https://www.commpro.biz/news/your-comms-team-doesnt-need-an-ai-god-it-needs-these-five-roles"><span>Your Comms Team Doesn't Need an AI God. It Needs These Five Roles</span></a></strong></em><br><span>By Aaron Kwittken, Global Head of Intelligence and Engagement at FGS Global</span><br><span>CommPRO - July 23, 2026</span><br><span>Aaron Kwittken argues that AI won't simply make communications teams smaller. It will redefine who gets hired, what skills matter most, and why human judgment will become the profession's greatest competitive advantage.</span><br><br><em><strong><a href="https://www.fischtankpr.com/blog/hyperscaler-pr/"><span>Hyperscaler PR: The Impact on Clean Energy Efforts</span></a></strong></em><br><span>By Alexa Topolski and Julia Kindig</span><br><span>FischTank PR - July 23, 2026</span><br><span>Fueled by AI, hyperscalers are significantly impacting GDP and job growth, while also putting strain on the electrical grid and impacting clean energy efforts. Read more about hyperscaler PR and news updates. </span><br><br><em><strong><a href="https://everything-pr.com/tech-regulation-communications-the-2026-playbook"><span>Tech Regulation Communications: The 2026 Playbook</span></a></strong></em><br><span>Everything-PR - July 22, 2026</span><br><span>Five years ago, the tech-regulation conversation was Lina Khan, the Facebook Papers, and a legislative package moving through Congress. Every one of those variables has now resolved &#8212; mostly against the tech companies, in ways that reshape what a communications function needs to be able to do.</span><br><br><em><strong><a href="https://www.ragan.com/ragan-ask-the-board-episode-1-ai/"><span>WATCH: Comms leaders share their most valuable AI uses</span></a></strong></em><strong><a href="https://www.ragan.com/ragan-ask-the-board-episode-1-ai/"><span> [VIDEO]</span></a></strong><br><span>By Sean Devlin</span><br><span>Ragan Communications - July 23, 2026</span><br><span>As part of a new video series here at Ragan, we asked members of Ragan's Advisory Board a collection of communications leaders from industries and some of the most influential organizations around about their takes on the most pressing comms topics of today. To begin the series, we asked three members about what they think the most valuable uses of AI are for communicators.</span><br><br><em><strong><a href="https://meredithandthemedia.substack.com/p/an-interview-amanda-silberling-techcrunch"><span>An Interview: Amanda Silberling, TechCrunch</span></a></strong></em><br><span>By Meredith Klein</span><br><span>Meredith &amp; The Media - July 20, 2026</span><br><span>This week, I sat down with Amanda Silberling, senior writer at TechCrunch.</span><br><br><em><strong><a href="https://contentmarketinginstitute.com/strategy-planning/marketers-rethink-thought-leadership"><span>The New Rules of Thought Leadership</span></a></strong></em><strong><a href="https://contentmarketinginstitute.com/strategy-planning/marketers-rethink-thought-leadership"><span> [VIDEO]</span></a></strong><br><span>Content Marketing Institute - July 9, 2026</span><br><span>Influencers may dominate social media, but thought leadership still has its place. Yet, that place isn't the same as it was just a few years ago.</span></p><div><hr></div><p>If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to <a href="mailto:christophe@itkinfo.com?subject=I%20found%20you%20through%20the%20DPB!">reach out</a>.</p><p>All reports made with the help of <a href="http://reportmule.com/">Report Mule</a>.</p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://www.dailyprbrief.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading the Daily PR Brief! Subscribe for free to receive new posts and support our work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div>]]></content:encoded></item><item><title><![CDATA[Behold your Wednesday Daily PR Brief! - July 22, 2026]]></title><description><![CDATA[Do you need different PR strategies for ChatGPT, Claude and Gemini? The courage to keep negative reviews; Olive Garden stays quiet as its pasta pass enters politics; more!]]></description><link>https://www.dailyprbrief.com/p/wed072226</link><guid isPermaLink="false">https://www.dailyprbrief.com/p/wed072226</guid><dc:creator><![CDATA[Daily PR Brief]]></dc:creator><pubDate>Wed, 22 Jul 2026 18:29:03 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!WheG!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff3691e04-b243-44bc-ac78-4a59f5eef481_900x604.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!WheG!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff3691e04-b243-44bc-ac78-4a59f5eef481_900x604.jpeg" data-component-name="Image2ToDOM"><div 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src="https://substackcdn.com/image/fetch/$s_!WheG!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff3691e04-b243-44bc-ac78-4a59f5eef481_900x604.jpeg" width="900" height="604" 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stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><div><hr></div><p><strong>Read some of today's best PR and Comms industry news clips:</strong></p><p><strong><a href="https://www.forbes.com/councils/forbescommunicationscouncil/2026/07/21/20-media-outreach-lessons-comms-pros-learned-the-hard-way/"><span>20 Media Outreach Lessons Comms Pros Learned The Hard Way (Forbes - July 21, 2026)</span></a><br><br><a href="https://www.prdaily.com/the-scoop-olive-garden-stays-quiet-as-its-pasta-pass-enters-politics/"><span>The Scoop: Olive Garden stays quiet as its pasta pass enters politics (PR Daily - July 22, 2026)</span></a><br><br><a href="https://instituteforpr.org/which-social-platforms-are-americans-using-most/"><span>Which Social Platforms Are Americans Using Most? - Institute for Public Relations (Institute for Public Relations - July 21, 2026)</span></a><br><br><a href="https://prsay.prsa.org/2026/07/22/icon-2026-preview-tyler-gillum-discusses-the-importance-of-betting-on-yourself/"><span>ICON 2026 Preview: Tyler Gillum Discusses the Importance of Betting on Yourself (PRsay - July 22, 2026)</span></a><br><br><a href="https://spinsucks.com/communication/peso-model-diagnostic-hubspot/"><span>The PESO Model Diagnostic: How HubSpot Turned Owned Media Into a Moat (Spin Sucks - July 21, 2026) [VIDEO]</span></a><br><br><a href="https://everything-pr.com/wpp-approves-11-1-million-for-cindy-rose-despite-25-percent-shareholder-revolt"><span>WPP Approves &#163;11.1 Million for Cindy Rose &#8212; Despite 25 Percent Shareholder Revolt (Everything-PR - July 22, 2026)</span></a><br><br><a href="https://www.agilitypr.com/pr-news/crisis-comms-media-monitoring/crisis-management-in-public-relations-what-actually-holds-up-under-pressure/"><span>Crisis management in public relations: What actually holds up under pressure (Agility PR Solutions - July 19, 2026)</span></a><br><br><a href="https://www.axiapr.com/blog/bylines-still-matter-for-building-industry-authority"><span>Bylines still matter for building industry authority (Axia Public Relations - July 22, 2026)</span></a><br><br><a href="https://muckrack.com/blog/different-pr-strategies-for-llms"><span>Do you need different PR strategies for ChatGPT, Claude and Gemini? (Muck Rack - July 22, 2026)</span></a><br><br><a href="https://www.commpro.biz/news/the-courage-to-keep-negative-reviews-why-authenticity-defeats-perfection-every-time"><span>The Courage to Keep Negative Reviews: Why Authenticity Defeats Perfection Every Time (CommPRO - July 20, 2026)</span></a><br><br><a href="https://www.provokemedia.com/latest/article/weber-shandwick-names-three-senior-leaders-as-transition-continues"><span>Weber Shandwick Names Three Senior Leaders As Transition Continues (PRovoke Media - July 22, 2026)</span></a><br><br><a href="https://www.ragan.com/from-beyonce-to-the-un-how-a-citi-svp-leads-with-range/"><span>From Beyonc&#233; to the UN: How a Citi SVP leads with range (Ragan Communications - July 22, 2026)</span></a></strong></p><div><hr></div><p><em><strong>Earn the eternal gratitude of anyone you know that might appreciate this free newsletter&#8230; forward it to them!</strong></em></p><div><hr></div><p><strong>Summary Section:</strong><br><br><em><strong><a href="https://www.forbes.com/councils/forbescommunicationscouncil/2026/07/21/20-media-outreach-lessons-comms-pros-learned-the-hard-way/"><span>20 Media Outreach Lessons Comms Pros Learned The Hard Way</span></a></strong></em><br><span>By Forbes Agency Council</span><br><span>Forbes - July 21, 2026</span><br><span>Forbes Communications Council members share the biggest mistakes they've made in this area, what they've learned as a result and how those insights continue to drive their approach today.</span><br><br><em><strong><a href="https://www.prdaily.com/the-scoop-olive-garden-stays-quiet-as-its-pasta-pass-enters-politics/"><span>The Scoop: Olive Garden stays quiet as its pasta pass enters politics</span></a></strong></em><br><span>By Courtney Blackann</span><br><span>PR Daily - July 22, 2026</span><br><span>Olive Garden stays quiet as its pasta pass enters politics. Plus: Substack CEO explains AI-detection tool; publishers think about cutting Google off.</span><br><br><em><strong><a href="https://instituteforpr.org/which-social-platforms-are-americans-using-most/"><span>Which Social Platforms Are Americans Using Most? - Institute for Public Relations</span></a></strong></em><br><span>By Carrie Li</span><br><span>Institute for Public Relations - July 21, 2026</span><br><span>Pew Research Center examined which social media platforms U.S. adults use and how often they use them.</span><br><br><em><strong><a href="https://prsay.prsa.org/2026/07/22/icon-2026-preview-tyler-gillum-discusses-the-importance-of-betting-on-yourself/"><span>ICON 2026 Preview: Tyler Gillum Discusses the Importance of Betting on Yourself</span></a></strong></em><br><span>By John Elsasser</span><br><span>PRsay - July 22, 2026</span><br><span>The Savannah Bananas have transformed a fan-first version of baseball into one of the hottest tickets in sports. Known as Banana Ball, the game blends fast-paced action with showmanship, fan participation, and plenty of theatrics, from dancing players to bright yellow baseballs stitched with navy-blue laces. Since becoming head coach in 2018, Tyler Gillum has helped fuel that rise.</span><br><br><em><strong><a href="https://spinsucks.com/communication/peso-model-diagnostic-hubspot/"><span>The PESO Model Diagnostic: How HubSpot Turned Owned Media Into a Moat</span></a></strong></em><strong><a href="https://spinsucks.com/communication/peso-model-diagnostic-hubspot/"><span> [VIDEO]</span></a></strong><br><span>By Gini Dietrich</span><br><span>Spin Sucks - July 21, 2026</span><br><span>The conversation we should have been having was NOT whether HubSpot was dying; it was why it didn't&#8212;and what that tells you about the difference between owned media as a traffic engine and owned media as a moat.</span><br><br><em><strong><a href="https://everything-pr.com/wpp-approves-11-1-million-for-cindy-rose-despite-25-percent-shareholder-revolt"><span>WPP Approves &#163;11.1 Million for Cindy Rose &#8212; Despite 25 Percent Shareholder Revolt</span></a></strong></em><br><span>Everything-PR - July 22, 2026</span><br><span>WPP shareholders approved &#163;11.1M for CEO Cindy Rose at the May 8, 2026 AGM despite ISS and Glass Lewis recommending rejection. 24.16% voted against &#8212; the largest holdco pay revolt of the cycle.</span><br><br><em><strong><a href="https://www.agilitypr.com/pr-news/crisis-comms-media-monitoring/crisis-management-in-public-relations-what-actually-holds-up-under-pressure/"><span>Crisis management in public relations: What actually holds up under pressure</span></a></strong></em><br><span>By Catherine Schwartz</span><br><span>Agility PR Solutions - July 19, 2026</span><br><span>Most PR advice is written for calm days. Calm days don't need advice. The real test of a communications function is the week nobody planned for.</span><br><br><em><strong><a href="https://www.axiapr.com/blog/bylines-still-matter-for-building-industry-authority"><span>Bylines still matter for building industry authority</span></a></strong></em><br><span>By Lindsey Chastain</span><br><span>Axia Public Relations - July 22, 2026</span><br><span>When an executive offers a clear, informed perspective in a respected outlet, it signals credibility to reporters and industry peers. And unlike reactive PR, bylines give your team the space to define the narrative on your own terms.</span><br><br><em><strong><a href="https://muckrack.com/blog/different-pr-strategies-for-llms"><span>Do you need different PR strategies for ChatGPT, Claude and Gemini?</span></a></strong></em><br><span>By Kristen Dunleavy</span><br><span>Muck Rack - July 22, 2026</span><br><span>Each LLM system does not behave the same way. Here's what communicators need to know about how ChatGPT, Claude and Gemini cite sources to help impact your generative engine optimization strategy.</span><br><br><em><strong><a href="https://www.commpro.biz/news/the-courage-to-keep-negative-reviews-why-authenticity-defeats-perfection-every-time"><span>The Courage to Keep Negative Reviews: Why Authenticity Defeats Perfection Every Time</span></a></strong></em><br><span>By Michael Levine</span><br><span>CommPRO - July 20, 2026</span><br><span>Michael Levine argues that in an age of AI-generated perfection, authenticity and transparency have become a brand's greatest competitive advantages.</span><br><br><em><strong><a href="https://www.provokemedia.com/latest/article/weber-shandwick-names-three-senior-leaders-as-transition-continues"><span>Weber Shandwick Names Three Senior Leaders As Transition Continues</span></a></strong></em><br><span>By Diana Marszalek</span><br><span>PRovoke Media - July 22, 2026</span><br><span>Weber Shandwick has announced three senior leadership appointments as incoming CEO Karen Pugliese prepares to take over the firm's top job in September.</span><br><br><em><strong><a href="https://www.ragan.com/from-beyonce-to-the-un-how-a-citi-svp-leads-with-range/"><span>From Beyonc&#233; to the UN: How a Citi SVP leads with range</span></a></strong></em><br><span>By Isis Simpson-Mersha</span><br><span>Ragan Communications - July 22, 2026</span><br><span>Sabrina Natasha Browne of Citi shares how embracing her multidimensionality strengthened her work, sharpened her point of view and helped her show up fully in every room.</span></p><div><hr></div><p>If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to <a href="mailto:christophe@itkinfo.com?subject=I%20found%20you%20through%20the%20DPB!">reach out</a>.</p><p>All reports made with the help of <a href="http://reportmule.com/">Report Mule</a>.</p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://www.dailyprbrief.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading the Daily PR Brief! Subscribe for free to receive new posts and support our work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div>]]></content:encoded></item><item><title><![CDATA[Great Tuesday to you! Here's your Daily PR Brief - July 21, 2026]]></title><description><![CDATA[Outdated assumptions about PR; Why paywalled media coverage still matters; The one thing AI can never do; and more!]]></description><link>https://www.dailyprbrief.com/p/tue072126</link><guid isPermaLink="false">https://www.dailyprbrief.com/p/tue072126</guid><dc:creator><![CDATA[Daily PR Brief]]></dc:creator><pubDate>Tue, 21 Jul 2026 16:59:28 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!zqL8!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F70afd727-6cfd-438e-b35c-db7a5366fae5_640x491.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!zqL8!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F70afd727-6cfd-438e-b35c-db7a5366fae5_640x491.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!zqL8!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F70afd727-6cfd-438e-b35c-db7a5366fae5_640x491.jpeg 424w, https://substackcdn.com/image/fetch/$s_!zqL8!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F70afd727-6cfd-438e-b35c-db7a5366fae5_640x491.jpeg 848w, https://substackcdn.com/image/fetch/$s_!zqL8!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F70afd727-6cfd-438e-b35c-db7a5366fae5_640x491.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!zqL8!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F70afd727-6cfd-438e-b35c-db7a5366fae5_640x491.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!zqL8!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F70afd727-6cfd-438e-b35c-db7a5366fae5_640x491.jpeg" width="640" height="491" 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srcset="https://substackcdn.com/image/fetch/$s_!zqL8!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F70afd727-6cfd-438e-b35c-db7a5366fae5_640x491.jpeg 424w, https://substackcdn.com/image/fetch/$s_!zqL8!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F70afd727-6cfd-438e-b35c-db7a5366fae5_640x491.jpeg 848w, https://substackcdn.com/image/fetch/$s_!zqL8!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F70afd727-6cfd-438e-b35c-db7a5366fae5_640x491.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!zqL8!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F70afd727-6cfd-438e-b35c-db7a5366fae5_640x491.jpeg 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a><figcaption class="image-caption">Six Wirths&#8217; Circus elephants, a Shetland pony, and attendants cross Sydney Harbour Bridge for PR - April 1932</figcaption></figure></div><div><hr></div><p><strong>Read some of today's best PR and Comms industry news clips:</strong></p><p><strong><a href="https://www.inc.com/ronica-cleary/5-outdated-assumptions-about-pr/91374272"><span>5 Outdated Assumptions About PR (Inc. Magazine - July 16, 2026)</span></a><br><br><a href="https://www.odwyerpr.com/story/public/25057/2026-07-20/ai-needs-pr-support-thrive.html"><span>AI Needs PR Support to Thrive (O'Dwyer's - July 20, 2026)</span></a><br><br><a href="https://www.prdaily.com/how-visit-philadelphia-turned-3000-voicemails-into-2-million-impressions/"><span>How Visit Philadelphia turned 3,000 voicemails into 2 million impressions (PR Daily - July 21, 2026)</span></a><br><br><a href="https://www.prnewsonline.com/podcast-show-notes-for-geo/"><span>Why Podcast Show Notes Win at GEO and Earned Media (PRNEWS - July 20, 2026)</span></a><br><br><a href="https://www.commpro.biz/news/no-lead-too-big-no-guard-too-small-notable-leadership-lessons-from-the-2026-new-york-knicks"><span>No Lead Too Big, No Guard Too Small, Notable Leadership Lessons from the 2026 New York Knicks (CommPRO - July 21, 2026)</span></a><br><br><a href="https://www.forbes.com/councils/forbesagencycouncil/2026/07/21/gen-alpha-isnt-consuming-culture-theyre-co-creating-it/"><span>&#8203;Gen Alpha Isn't Consuming Culture&#8212;They're Co-Creating It (Forbes - July 21, 2026)</span></a><br><br><a href="https://www.prdaily.com/why-paywalled-media-coverage-still-matters-and-how-to-maximize-it/"><span>Why paywalled media coverage still matters &#8212; and how to maximize it (PR Daily - July 20, 2026)</span></a><br><br><a href="https://www.agilitypr.com/pr-news/social-media-influencer-marketing/the-dark-pattern-hidden-inside-authentic-influencer-pr/"><span>The dark pattern hidden inside "authentic" influencer PR (Agility PR Solutions - July 21, 2026)</span></a><br><br><a href="https://prsarahevans.substack.com/p/your-customer-sees-you-26-times-before"><span>Your Customer Sees You 26 Times Before They Buy. Sales Gets Credit for the Last 4. PR Touched the First 22. (PR@ctical - July 20, 2026)</span></a><br><br><a href="https://www.provokemedia.com/latest/article/edelman-receives-23-asia-pacific-sabre-awards-nominations"><span>Edelman Receives 23 Asia-Pacific SABRE Awards Nominations (PRovoke Media - July 21, 2026)</span></a><br><br><a href="https://www.thecolabbrief.com/p/the-one-thing-ai-can-never-do"><span>The One Thing AI Can Never Do (The Colab Brief - July 21, 2026)</span></a><br><br><a href="https://www.ragan.com/honeywells-playbook-for-communicating-a-corporate-breakup/"><span>Honeywell's playbook for communicating a corporate breakup to employees (Ragan Communications - July 21, 2026)</span></a></strong></p><div><hr></div><p><em><strong>Earn the eternal gratitude of anyone you know that might appreciate this free newsletter&#8230; forward it to them!</strong></em></p><div><hr></div><p><strong>Summary Section:</strong><br><br><em><strong><a href="https://www.inc.com/ronica-cleary/5-outdated-assumptions-about-pr/91374272"><span>5 Outdated Assumptions About PR</span></a></strong></em><br><span>By Ronica Cleary</span><br><span>Inc. Magazine - July 16, 2026</span><br><span>The media landscape has rapidly changed over the past five years, and it's practically unrecognizable compared to 15 years ago.</span><br><br><em><strong><a href="https://www.odwyerpr.com/story/public/25057/2026-07-20/ai-needs-pr-support-thrive.html"><span>AI Needs PR Support to Thrive</span></a></strong></em><br><span>By Steve Barnes</span><br><span>O'Dwyer's - July 20, 2026</span><br><span>Strong communications make a big difference, but very few companies are delivering AI communications that can take them to the top level.</span><br><br><em><strong><a href="https://www.prdaily.com/how-visit-philadelphia-turned-3000-voicemails-into-2-million-impressions/"><span>How Visit Philadelphia turned 3,000 voicemails into 2 million impressions</span></a></strong></em><br><span>By Courtney Blackann</span><br><span>PR Daily - July 21, 2026</span><br><span>When the Philadelphia Eagles snagged a trip to the 2025 Super Bowl, Visit Philadelphia gave fans a phone, a number to dial and a directive: Leave a message for the team.</span><br><br><em><strong><a href="https://www.prnewsonline.com/podcast-show-notes-for-geo/"><span>Why Podcast Show Notes Win at GEO and Earned Media</span></a></strong></em><br><span>By Anuj Agarwal</span><br><span>PRNEWS - July 20, 2026</span><br><span>Most teams treat podcast show notes as a chore. Used well, they teach an audience something real and leave a permanent AI answers citation for your spokesperson.</span><br><br><em><strong><a href="https://www.commpro.biz/news/no-lead-too-big-no-guard-too-small-notable-leadership-lessons-from-the-2026-new-york-knicks"><span>No Lead Too Big, No Guard Too Small, Notable Leadership Lessons from the 2026 New York Knicks</span></a></strong></em><br><span>By Claire Tsai</span><br><span>CommPRO - July 21, 2026</span><br><span>The New York Knicks' championship run offers communications leaders a powerful reminder that winning cultures are built on trust, sacrifice, empowerment, and preparation long before the spotlight arrives.</span><br><br><em><strong><a href="https://www.forbes.com/councils/forbesagencycouncil/2026/07/21/gen-alpha-isnt-consuming-culture-theyre-co-creating-it/"><span>&#8203;Gen Alpha Isn't Consuming Culture&#8212;They're Co-Creating It</span></a></strong></em><br><span>By Kelly Samuel</span><br><span>Forbes - July 21, 2026</span><br><span>For years, marketers have talked about generations through the lens of consumption: what they buy, what they wear and what they value. But I think Gen Alpha is going to force companies to rethink the entire framework because they don&#8217;t really behave like consumers in the traditional sense at all. They behave more like participants. &#8203;</span><br><br><em><strong><a href="https://www.prdaily.com/why-paywalled-media-coverage-still-matters-and-how-to-maximize-it/"><span>Why paywalled media coverage still matters &#8212; and how to maximize it</span></a></strong></em><br><span>By Dustin Siggins</span><br><span>PR Daily - July 20, 2026</span><br><span>Here are five reasons I'm standing by paywalled media &#8212; three drawing from indispensable PR principles and two to help us find our footing amid the coming relationships between paywalls and AI.</span><br><br><em><strong><a href="https://www.agilitypr.com/pr-news/social-media-influencer-marketing/the-dark-pattern-hidden-inside-authentic-influencer-pr/"><span>The dark pattern hidden inside "authentic" influencer PR</span></a></strong></em><br><span>By Nahla Davies</span><br><span>Agility PR Solutions - July 21, 2026</span><br><span>UX designers have a name for design choices that steer people against their own interests. Dark patterns. The pre-ticked box, the cancellation flow buried four menus deep. Influencer marketing has built its own version, and the interface being manipulated isn't a checkout page. It's trust in a person.</span><br><br><em><strong><a href="https://prsarahevans.substack.com/p/your-customer-sees-you-26-times-before"><span>Your Customer Sees You 26 Times Before They Buy. Sales Gets Credit for the Last 4. PR Touched the First 22.</span></a></strong></em><br><span>By Sarah Evans</span><br><span>PR@ctical - July 20, 2026</span><br><span>Most of those touches happen in AI answers, podcasts, and threads you can't tag. This week: how to read the prompts driving them.</span><br><br><em><strong><a href="https://www.provokemedia.com/latest/article/edelman-receives-23-asia-pacific-sabre-awards-nominations"><span>Edelman Receives 23 Asia-Pacific SABRE Awards Nominations</span></a></strong></em><br><span>PRovoke Media - July 21, 2026</span><br><span>Edelman and its clients have been nominated for 23 Asia-Pacific SABRE Awards, more than any other agency. In all, 275 campaigns received nominations after a lengthy judging process involving a jury of more than 35 industry leaders from across the region.</span><br><br><em><strong><a href="https://www.thecolabbrief.com/p/the-one-thing-ai-can-never-do"><span>The One Thing AI Can Never Do</span></a></strong></em><br><span>The Colab Brief - July 21, 2026</span><br><span>A founder quote over a dreamy stock image, probably one with clouds. A 14-slide thought leadership carousel about &#8220;The Future of X.&#8221; A proper LinkedIn post ending in a suspicious amount of em dashes and the phrase &#8220;here&#8217;s what I learned.&#8221; (AI is already messing with creativity&#8230;they gotta take our em dashes too?!?) The internet isn&#8217;t short on content. It&#8217;s short on proof there&#8217;s a person on the other side.</span><br><br><em><strong><a href="https://www.ragan.com/honeywells-playbook-for-communicating-a-corporate-breakup/"><span>Honeywell's playbook for communicating a corporate breakup to employees</span></a></strong></em><br><span>By Paul Hiebert</span><br><span>Ragan Communications - July 21, 2026</span><br><span>Over the past two years, industrial giant Honeywell has split into three independent companies: Honeywell Technologies, Honeywell Aerospace and Solstice Advanced Materials. Stacey Jones, senior vice president and chief communicator at Honeywell Technologies, led the brand and communications strategy, planning and deployment from start to finish, answering questions and addressing concerns throughout.</span></p><div><hr></div><p>If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to <a href="mailto:christophe@itkinfo.com?subject=I%20found%20you%20through%20the%20DPB!">reach out</a>.</p><p>All reports made with the help of <a href="http://reportmule.com/">Report Mule</a>.</p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://www.dailyprbrief.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading the Daily PR Brief! Subscribe for free to receive new posts and support our work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div>]]></content:encoded></item><item><title><![CDATA[Howdy! Please enjoy Monday's Daily PR Brief - July 20, 2026]]></title><description><![CDATA[The PR power of FIFA's halftime show; A mid-year review of internal communications; The hidden cost of constant visibility; and more!]]></description><link>https://www.dailyprbrief.com/p/mon072026</link><guid isPermaLink="false">https://www.dailyprbrief.com/p/mon072026</guid><dc:creator><![CDATA[Daily PR Brief]]></dc:creator><pubDate>Mon, 20 Jul 2026 18:48:40 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!elyI!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd48faecb-6d5a-4deb-801b-b26be8d0ef27_900x546.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!elyI!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd48faecb-6d5a-4deb-801b-b26be8d0ef27_900x546.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!elyI!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd48faecb-6d5a-4deb-801b-b26be8d0ef27_900x546.jpeg 424w, https://substackcdn.com/image/fetch/$s_!elyI!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd48faecb-6d5a-4deb-801b-b26be8d0ef27_900x546.jpeg 848w, https://substackcdn.com/image/fetch/$s_!elyI!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd48faecb-6d5a-4deb-801b-b26be8d0ef27_900x546.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!elyI!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd48faecb-6d5a-4deb-801b-b26be8d0ef27_900x546.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!elyI!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd48faecb-6d5a-4deb-801b-b26be8d0ef27_900x546.jpeg" width="900" height="546" 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srcset="https://substackcdn.com/image/fetch/$s_!elyI!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd48faecb-6d5a-4deb-801b-b26be8d0ef27_900x546.jpeg 424w, https://substackcdn.com/image/fetch/$s_!elyI!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd48faecb-6d5a-4deb-801b-b26be8d0ef27_900x546.jpeg 848w, https://substackcdn.com/image/fetch/$s_!elyI!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd48faecb-6d5a-4deb-801b-b26be8d0ef27_900x546.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!elyI!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd48faecb-6d5a-4deb-801b-b26be8d0ef27_900x546.jpeg 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><div><hr></div><p><strong>Read some of today's best PR and Comms industry news clips:</strong></p><p><strong><a href="https://insideoutpr.com.au/blog/the-world-is-watching-the-pr-power-of-fifas-halftime-show/"><span>The World is Watching: The PR Power of FIFA's Halftime Show (InsideOut Public Relations (Australia) - July 20, 2026)</span></a><br><br><a href="https://www.ragan.com/the-week-in-comms-volkswagen-instagram-ai/"><span>Volkswagen leaders get blunt about company's outlook; Instagram chief shares what qualities he wants in employees (Ragan Communications - July 17, 2026)</span></a><br><br><a href="https://instituteforpr.org/ai-answers-audiences-click/"><span>When AI Answers Before Audiences Click - Institute for Public Relations (Institute for Public Relations - July 14, 2026)</span></a><br><br><a href="https://www.cision.com/resources/articles/how-to-pitch-sports-entertainment-reporters/"><span>What Sports &amp; Entertainment Reporters Actually Want From Your PR Pitch (Cision - July 17, 2026)</span></a><br><br><a href="https://prsay.prsa.org/2026/07/20/measuring-what-matters-qa-with-amec-chair-raina-lazarova/"><span>Measuring What Matters: Q&amp;A With AMEC Chair Raina Lazarova (PRsay - July 20, 2026) [VIDEO]</span></a><br><br><a href="https://www.prmoment.com/podcasts/pr-pitch-hacks-red-flags-and-a-new-way-of-pitching"><span>PR Pitch Hacks, Red Flags and a New Way of Pitching (PRmoment (UK) - July 16, 2026) [PODCAST]</span></a><br><br><a href="https://www.agilitypr.com/pr-news/branding-reputation/is-your-brand-over-communicating-the-hidden-cost-of-constant-visibility/"><span>Is your brand over-communicating? The hidden cost of constant visibility (Agility PR Solutions - July 19, 2026)</span></a><br><br><a href="https://www.commpro.biz/news/what-communications-leaders-need-to-know-about-advertising-on-chatgpt"><span>What Communications Leaders Need to Know About Advertising on ChatGPT (CommPRO - July 18, 2026)</span></a><br><br><a href="https://www.prdaily.com/internal-communications-in-2026-a-mid-year-review/"><span>Internal communications in 2026: A mid-year review (PR Daily - July 20, 2026)</span></a><br><br><a href="https://www.prnewsonline.com/wildfire-crisis-twitter-20-geo/"><span>PR Roundup: Wildfire Season Tests Crisis Readiness, Twitter Turns 20, and Nearly 1 in 3 PR Teams Have No One Owning GEO (PRNEWS - July 16, 2026)</span></a><br><br><a href="https://www.forbes.com/councils/forbescommunicationscouncil/2026/07/20/20-common-social-media-mistakes-new-marketers-make-and-how-to-avoid-them/"><span>20 Common Social Media Mistakes New Marketers Make And How To Avoid Them (Forbes - July 20, 2026)</span></a></strong></p><div><hr></div><p><em><strong>If you work with PR teams, agencies, founders, or comms pros, forward them this free newsletter &#8212; they&#8217;ll thank you.</strong></em></p><div><hr></div><p><strong>Summary Section:</strong><br><br><em><strong><a href="https://insideoutpr.com.au/blog/the-world-is-watching-the-pr-power-of-fifas-halftime-show/"><span>The World is Watching: The PR Power of FIFA's Halftime Show</span></a></strong></em><br><span>InsideOut Public Relations (Australia) - July 20, 2026</span><br><span>This week, the 2026 FIFA World Cup Final marked a significant moment in sports history, beginning the tradition of a FIFA halftime show.</span><br><br><em><strong><a href="https://www.ragan.com/the-week-in-comms-volkswagen-instagram-ai/"><span>Volkswagen leaders get blunt about company's outlook; Instagram chief shares what qualities he wants in employees</span></a></strong></em><br><span>By Sean Devlin</span><br><span>Ragan Communications - July 17, 2026</span><br><span>Volkswagen leaders get blunt about company's outlook; Instagram chief shares what qualities he wants in employees. Plus, how does AI-assisted writing affect employee comms?</span><br><br><em><strong><a href="https://instituteforpr.org/ai-answers-audiences-click/"><span>When AI Answers Before Audiences Click - Institute for Public Relations</span></a></strong></em><br><span>By Carrie Li</span><br><span>Institute for Public Relations - July 14, 2026</span><br><span>As AI-generated answers become the first impression for many organizations, communicators face a practical question: When stakeholders ask about your organization, does the AI-generated answer reflect accurate, current, and credible information?</span><br><br><em><strong><a href="https://www.cision.com/resources/articles/how-to-pitch-sports-entertainment-reporters/"><span>What Sports &amp; Entertainment Reporters Actually Want From Your PR Pitch</span></a></strong></em><br><span>By About Bianca Parvu</span><br><span>Cision - July 17, 2026</span><br><span>Major events like the World Cup give PR teams an opening to pitch sports and entertainment reporters, provided there's a relevant news angle or link to the story. But that window doesn't have to be tied to a single tournament or season. The 2026 State of the Media Report offers year-round insights for gaining favor with journalists in these industries. So what are the secrets behind successful pitching?</span><br><br><em><strong><a href="https://prsay.prsa.org/2026/07/20/measuring-what-matters-qa-with-amec-chair-raina-lazarova/"><span>Measuring What Matters: Q&amp;A With AMEC Chair Raina Lazarova</span></a></strong></em><strong><a href="https://prsay.prsa.org/2026/07/20/measuring-what-matters-qa-with-amec-chair-raina-lazarova/"><span> [VIDEO]</span></a></strong><br><span>By John Elsasser</span><br><span>PRsay - July 20, 2026</span><br><span>As AI reshapes how organizations measure communications, Raina Lazarova, Muck Rack's VP of global insights is helping lead the profession's shift away from vanity metrics and toward proving real business impact. In this conversation with PRsay, she discusses the opportunities and risks AI presents, why communicators must connect their work to organizational outcomes, and what the future of measurement and evaluation looks like.</span><br><br><em><strong><a href="https://www.prmoment.com/podcasts/pr-pitch-hacks-red-flags-and-a-new-way-of-pitching"><span>PR Pitch Hacks, Red Flags and a New Way of Pitching</span></a></strong></em><strong><a href="https://www.prmoment.com/podcasts/pr-pitch-hacks-red-flags-and-a-new-way-of-pitching"><span> [PODCAST]</span></a></strong><br><span>PRmoment (UK) - July 16, 2026</span><br><span>The episode of the PRmoment Podcast titled "PR Pitch Hacks" features host Ben Smith in conversation with agency Hannah Sharratt of Axe &amp; Saw, exploring how PR pitching currently works and how it should evolve.</span><br><br><em><strong><a href="https://www.agilitypr.com/pr-news/branding-reputation/is-your-brand-over-communicating-the-hidden-cost-of-constant-visibility/"><span>Is your brand over-communicating? The hidden cost of constant visibility</span></a></strong></em><br><span>By Sohaib Khan</span><br><span>Agility PR Solutions - July 19, 2026</span><br><span>The problem is not that brands are speaking too much. It is that too much communication often reduces the perceived value of what is being said.</span><br><br><em><strong><a href="https://www.commpro.biz/news/what-communications-leaders-need-to-know-about-advertising-on-chatgpt"><span>What Communications Leaders Need to Know About Advertising on ChatGPT</span></a></strong></em><br><span>By Carie Jones</span><br><span>CommPRO - July 18, 2026</span><br><span>As ChatGPT introduces advertising, communications and marketing leaders have a new channel to understand, evaluate, and thoughtfully incorporate into their media strategies.</span><br><br><em><strong><a href="https://www.prdaily.com/internal-communications-in-2026-a-mid-year-review/"><span>Internal communications in 2026: A mid-year review</span></a></strong></em><br><span>By Michael DesRochers</span><br><span>PR Daily - July 20, 2026</span><br><span>We're halfway through 2026, making this the perfect time for internal communicators to pause and assess what's changed, what challenges persist and where to focus for the remainder of the year.</span><br><br><em><strong><a href="https://www.prnewsonline.com/wildfire-crisis-twitter-20-geo/"><span>PR Roundup: Wildfire Season Tests Crisis Readiness, Twitter Turns 20, and Nearly 1 in 3 PR Teams Have No One Owning GEO</span></a></strong></em><br><span>By Nicole Schuman</span><br><span>PRNEWS - July 16, 2026</span><br><span>Roundup covers what the Canadian wildfire smoke crisis means for communicators navigating real-time emergencies, how Twitter's 20-year legacy changed communications, and why GEO is becoming one of the most important&#8212;and least-owned&#8212;priorities in PR.</span><br><br><em><strong><a href="https://www.forbes.com/councils/forbescommunicationscouncil/2026/07/20/20-common-social-media-mistakes-new-marketers-make-and-how-to-avoid-them/"><span>20 Common Social Media Mistakes New Marketers Make And How To Avoid Them</span></a></strong></em><br><span>By Forbes Communications Council</span><br><span>Forbes - July 20, 2026</span><br><span>For marketers who are just getting started, it's easy to focus on creativity while overlooking the fundamentals that drive engagement and business results.</span></p><div><hr></div><p>If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to <a href="mailto:christophe@itkinfo.com?subject=I%20found%20you%20through%20the%20DPB!">reach out</a>.</p><p>All reports made with the help of <a href="http://reportmule.com/">Report Mule</a>.</p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://www.dailyprbrief.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading the Daily PR Brief! 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Check out your Daily PR Brief - July 17, 2026]]></title><description><![CDATA[Tinder's rebrand goes deeper than just adopting a new voice; Why PR people should not rely on one source for information; The thought leadership listening problem; and more!]]></description><link>https://www.dailyprbrief.com/p/fri071726</link><guid isPermaLink="false">https://www.dailyprbrief.com/p/fri071726</guid><dc:creator><![CDATA[Daily PR Brief]]></dc:creator><pubDate>Fri, 17 Jul 2026 18:06:04 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!0Su9!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fb7231f3c-337b-4cca-8121-c084f4a31e3f_900x600.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" 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stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><div><hr></div><p><em>Daily PR Brief is free. If you find our curation valuable, please consider working with the team that puts it together.</em></p><p><em><a href="https://itkinfo.com/">ITK Information Services</a> - our team of analysts who create custom-curated daily media briefings for organizations of all sizes. Contact christophe@itkinfo.com for more details.</em></p><p><em><a href="https://reportmule.com/">Report Mule</a> - the software we use to automatically turn links into ready-to-deliver reports. Accounts start at $30/mo.</em></p><p><em><a href="https://www.medialistpro.com/">Media List Pro</a> - carefully researched media lists to make sure your next pitch goes to the right journalist and the right publication. $50/hr. </em></p><div><hr></div><p><strong>Read some of today's best PR and Comms industry news clips:<br><br><a href="https://www.prdaily.com/the-scoop-tinders-rebrand-goes-deeper-than-just-adopting-a-new-voice/"><span>The Scoop: Tinder's rebrand goes deeper than just adopting a new voice (PR Daily - July 17, 2026)</span></a><br><br><a href="https://www.prnewsonline.com/winners-announced-the-2026-prnews-experiential-event-pr-awards/"><span>Winners Announced: The 2026 PRNEWS Experiential &amp; Event PR Awards (PRNEWS - July 16, 2026)</span></a><br><br><a href="https://instituteforpr.org/comms-ai-builders-demarrais/"><span>Why Communicators Should Become AI Builders (Institute for Public Relations - July 14, 2026)</span></a><br><br><a href="https://www.cision.com/resources/articles/ai-in-journalism/"><span>AI in Journalism: New Survey Shows Journalists Use AI More but Distrust It in PR Pitches (Cision - July 15, 2026)</span></a><br><br><a href="https://www.linkedin.com/pulse/thought-leadership-listening-problem-anthony-marshall-ytrnc"><span>The thought leadership listening problem (LinkedIn Pulse - July 11, 2026)</span></a><br><br><a href="https://www.agilitypr.com/pr-news/pr-news-trends/why-pr-people-should-not-rely-on-one-source-for-information-when-crafting-programs/"><span>Why PR people should not rely on one source for information when crafting programs (Agility PR Solutions - July 15, 2026)</span></a><br><br><a href="https://www.commpro.biz/news/what-mikeworldwides-new-chief-intelligence-officer-says-about-the-future-of-communications"><span>What MikeWorldWide's New Chief Intelligence Officer Says About the Future of Communications (CommPRO - July 16, 2026)</span></a><br><br><a href="https://www.forbes.com/councils/forbesagencycouncil/2026/07/17/its-time-to-update-your-comms-plan-to-meet-the-new-media-landscape/"><span>It's Time To Update Your Comms Plan To Meet The New Media Landscape (Forbes - July 17, 2026)</span></a><br><br><a href="https://hmapr.com/csom-how-sports-fundraising-has-evolved-from-candles-candy-and-calendars/"><span>CSOM &#8211; How Sports Fundraising Has Evolved From Candles, Candy, and Calendars (HMA PR - July 16, 2026) [PODCAST]</span></a><br><br><a href="https://everything-pr.com/top-cpg-pr-agencies-2026-the-everything-pr-index"><span>Top CPG PR Agencies 2026 &#8212; The Everything-PR Index (Everything-PR - July 17, 2026)</span></a><br><br><a href="https://underembargo.substack.com/p/you-want-to-work-in-pr-read-this"><span>You Want to Work in PR? Read This First. (Under Embargo - July 12, 2026)</span></a><br><br><a href="https://www.provokemedia.com/latest/article/headliners-burson%27s-gemma-hudson"><span>Headliners: Burson's Gemma Hudson (PRovoke Media - July 17, 2026)</span></a></strong></p><div><hr></div><p><em><strong>Know a PR or comms professional who tracks the industry? This newsletter is for them. Share it!</strong></em></p><div><hr></div><p><strong>Summary Section:</strong><br><br><em><strong><a href="https://www.prdaily.com/the-scoop-tinders-rebrand-goes-deeper-than-just-adopting-a-new-voice/"><span>The Scoop: Tinder's rebrand goes deeper than just adopting a new voice</span></a></strong></em><br><span>By Paul Hiebert</span><br><span>PR Daily - July 17, 2026</span><br><span>Tinder's rebrand goes deeper than just adopting a new voice. Plus: Brand lessons from the World Cup; why communicators shouldn't shy away from hedging.</span><br><br><em><strong><a href="https://www.prnewsonline.com/winners-announced-the-2026-prnews-experiential-event-pr-awards/"><span>Winners Announced: The 2026 PRNEWS Experiential &amp; Event PR Awards</span></a></strong></em><br><span>PRNEWS - July 16, 2026</span><br><span>PRNEWS announced the winners of the 2026 Experiential &amp; Event PR Awards, celebrating the year's most impactful experiential campaigns, activations and event-driven communications.</span><br><br><em><strong><a href="https://instituteforpr.org/comms-ai-builders-demarrais/"><span>Why Communicators Should Become AI Builders</span></a></strong></em><br><span>By Jeff DeMarrais</span><br><span>Institute for Public Relations - July 14, 2026</span><br><span>The argument that AI poses an existential threat to the communications profession is not just wrong, it's fundamentally backwards.</span><br><br><em><strong><a href="https://www.cision.com/resources/articles/ai-in-journalism/"><span>AI in Journalism: New Survey Shows Journalists Use AI More but Distrust It in PR Pitches</span></a></strong></em><br><span>By Simon Reynolds</span><br><span>Cision - July 15, 2026</span><br><span>It's natural for editorial teams, whose expertise lies in the written work, to be skeptical and have questions about how the technology is reshaping their industry and those they work with closely in public relations. With that in mind, we sifted through State of the Media data to get a sense of where reporters stand on the topic of AI usage in journalism (and its impact on press relations).</span><br><br><em><strong><a href="https://www.linkedin.com/pulse/thought-leadership-listening-problem-anthony-marshall-ytrnc"><span>The thought leadership listening problem</span></a></strong></em><br><span>By Anthony Marshall</span><br><span>LinkedIn Pulse - July 11, 2026</span><br><span>Are thought leadership producers listening closely enough to what executives really value?</span><br><br><em><strong><a href="https://www.agilitypr.com/pr-news/pr-news-trends/why-pr-people-should-not-rely-on-one-source-for-information-when-crafting-programs/"><span>Why PR people should not rely on one source for information when crafting programs</span></a></strong></em><br><span>By Arthur Solomon</span><br><span>Agility PR Solutions - July 15, 2026</span><br><span>Because of the prevalence of AI-created content, it is more important than ever for PR practitioners to check multiple sources when gleaning information for their use.</span><br><br><em><strong><a href="https://www.commpro.biz/news/what-mikeworldwides-new-chief-intelligence-officer-says-about-the-future-of-communications"><span>What MikeWorldWide's New Chief Intelligence Officer Says About the Future of Communications</span></a></strong></em><br><span>CommPRO - July 16, 2026</span><br><span>As AI reshapes the communications profession, MikeWorldWide's appointment of its first Chief Intelligence Officer reflects the growing importance of turning data into actionable business intelligence.</span><br><br><em><strong><a href="https://www.forbes.com/councils/forbesagencycouncil/2026/07/17/its-time-to-update-your-comms-plan-to-meet-the-new-media-landscape/"><span>It's Time To Update Your Comms Plan To Meet The New Media Landscape</span></a></strong></em><br><span>By Parry Headrick, Founder, Crackle PR</span><br><span>Forbes - July 17, 2026</span><br><span>The comms plan that treats independent media as a secondary consideration is the comms plan that underperforms.</span><br><br><em><strong><a href="https://hmapr.com/csom-how-sports-fundraising-has-evolved-from-candles-candy-and-calendars/"><span>CSOM &#8211; How Sports Fundraising Has Evolved From Candles, Candy, and Calendars</span></a></strong></em><strong><a href="https://hmapr.com/csom-how-sports-fundraising-has-evolved-from-candles-candy-and-calendars/"><span> [PODCAST]</span></a></strong><br><span>By Abbie Fink</span><br><span>HMA PR - July 16, 2026</span><br><span>Good communication starts with people. Abbie Fink reflects on her conversation with Mandy Holmes, founder of Sponsor My Athlete, and shares why relationships, trust and shared value matter more than a one-time sponsorship in this episode of Copper State of Mind.</span><br><br><em><strong><a href="https://everything-pr.com/top-cpg-pr-agencies-2026-the-everything-pr-index"><span>Top CPG PR Agencies 2026 &#8212; The Everything-PR Index</span></a></strong></em><br><span>By EPR Editorial Team</span><br><span>Everything-PR - July 17, 2026</span><br><span>Discover the leading CPG PR agencies for 2026, ranked by AI Communications capabilities, category depth, and roster proof.</span><br><br><em><strong><a href="https://underembargo.substack.com/p/you-want-to-work-in-pr-read-this"><span>You Want to Work in PR? Read This First.</span></a></strong></em><br><span>By Johnna Muscente</span><br><span>Under Embargo - July 12, 2026</span><br><span>PR has become a significantly harder profession. No, we're not saving lives over here. But it's fair to say that the expectations have changed dramatically.</span><br><br><em><strong><a href="https://www.provokemedia.com/latest/article/headliners-burson%27s-gemma-hudson"><span>Headliners: Burson's Gemma Hudson</span></a></strong></em><br><span>By Camillia Dass</span><br><span>PRovoke Media - July 17, 2026</span><br><span>In this week's conversation with a PR leader who has recently hit the PRovoke Media headlines, we speak to Gemma Hudson, who was recently named CEO of Burson's Australia and New Zealand business.</span></p><div><hr></div><p><em>If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to <a href="mailto:christophe@itkinfo.com?subject=I%20found%20you%20through%20the%20DPB!">reach out</a>.</em></p><p><em>All reports made with the help of <a href="http://reportmule.com/">Report Mule</a>.</em></p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://www.dailyprbrief.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading the Daily PR Brief! Subscribe for free to receive new posts and support our work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div>]]></content:encoded></item><item><title><![CDATA[Hi! Catch up with your Thursday Daily PR Brief - July 16, 2026]]></title><description><![CDATA[Crayola's adult pivot puts its brand story to the test; How PR interns can build strong professional references; AI loves YouTube; and more!]]></description><link>https://www.dailyprbrief.com/p/thu071626</link><guid isPermaLink="false">https://www.dailyprbrief.com/p/thu071626</guid><dc:creator><![CDATA[Daily PR Brief]]></dc:creator><pubDate>Thu, 16 Jul 2026 15:50:23 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!IHG0!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F38ddf0d4-43a6-4fcc-9fbd-d2f9d45eaab4_900x675.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" 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class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><div><hr></div><p><strong>Read some of today's best PR and Comms industry news clips:</strong></p><p><strong><a href="https://www.prnewsonline.com/crayolas-adult-pivot-puts-its-brand-story-to-the-test/"><span>Crayola's Adult Pivot Puts Its Brand Story To The Test (PRNEWS - July 14, 2026)</span></a><br><br><a href="https://www.prdaily.com/the-secret-of-roku-citys-success-as-a-comms-tool/"><span>The secret of Roku City's success as a comms tool (PR Daily - July 16, 2026)</span></a><br><br><a href="https://instituteforpr.org/drives-ai-adoption-pr-yang/"><span>What Drives AI Adoption in Public Relations? (Institute for Public Relations - July 14, 2026)</span></a><br><br><a href="https://prsay.prsa.org/2026/07/15/long-hours-fewer-reporter-responses-ai-optimization-2026-state-of-pr/"><span>Long Hours, Fewer Reporter Responses, AI Optimization: 2026 'State of PR' (PRsay - July 15, 2026)</span></a><br><br><a href="https://spinsucks.com/communication/crisis-communications-plan-solving-wrong-problem/"><span>Your Crisis Communications Plan is Solving the Wrong Problem (Spin Sucks - July 16, 2026)</span></a><br><br><a href="https://www.agilitypr.com/pr-news/pr-tech-ai/ai-visibility-in-focus-the-grocery-aisle-just-fell-to-the-chatbots-what-communications-teams-need-to-know/"><span>AI visibility in focus: The grocery aisle just fell to the chatbots&#8212;what communications teams need to know (Agility PR Solutions - July 16, 2026)</span></a><br><br><a href="https://www.axiapr.com/blog/understanding-seo-for-pr-for-cmos"><span>Understanding SEO for PR as a revenue multiplier for CMOs (Axia Public Relations - July 16, 2026)</span></a><br><br><a href="https://www.commpro.biz/news/executive-visibility-in-good-times-and-bad"><span>Executive Visibility, In Good Times And Bad (CommPRO - July 16, 2026)</span></a><br><br><a href="https://culpwrit.com/2026/07/15/how-pr-interns-can-build-strong-professional-references-for-future-jobs/"><span>How PR Interns Can Build Strong Professional References for Future Jobs (Culpwrit - July 15, 2026)</span></a><br><br><a href="https://www.provokemedia.com/latest/article/perspective-when-the-world-cup-leaves-16-cities-face-the-same-test"><span>Perspective: When the World Cup Leaves, 16 Cities Face the Same Test (PRovoke Media - July 16, 2026)</span></a><br><br><a href="https://muckrack.com/blog/how-ai-cites-youtube"><span>AI loves YouTube: New findings from "What is AI Reading?" reveal how AI systems use video as a source (Muck Rack - July 16, 2026)</span></a><br><br><a href="https://www.forbes.com/councils/forbescommunicationscouncil/2026/07/16/building-communication-muscle-beyond-the-comms-team/"><span>Building Communication Muscle Beyond The Comms Team (Forbes - July 16, 2026)</span></a></strong></p><div><hr></div><p><em><strong>If you work with PR teams, agencies, founders, or comms leaders, forward them this free newsletter &#8212; they&#8217;ll thank you.</strong></em></p><div><hr></div><p><strong>Summary Section:</strong><br><br><em><strong><a href="https://www.prnewsonline.com/crayolas-adult-pivot-puts-its-brand-story-to-the-test/"><span>Crayola's Adult Pivot Puts Its Brand Story To The Test</span></a></strong></em><br><span>By Andrew Byrd</span><br><span>PRNEWS - July 14, 2026</span><br><span>With Crayola All Grown Up, the 123-year-old brand speaks directly to adults who already color for calm, creativity and self-expression.</span><br><br><em><strong><a href="https://www.prdaily.com/the-secret-of-roku-citys-success-as-a-comms-tool/"><span>The secret of Roku City's success as a comms tool</span></a></strong></em><br><span>By Paul Hiebert</span><br><span>PR Daily - July 16, 2026</span><br><span>What started as a fun yet functional screensaver in 2017 has become one of Roku's biggest points of differentiation.</span><br><br><em><strong><a href="https://instituteforpr.org/drives-ai-adoption-pr-yang/"><span>What Drives AI Adoption in Public Relations?</span></a></strong></em><br><span>Institute for Public Relations - July 14, 2026</span><br><span>A survey of 661 U.S.-based public relations practitioners was conducted from February &#8211; June 2025 to analyze how these perceptions relate to attitudes toward AI adoption and AI use at work.</span><br><br><em><strong><a href="https://prsay.prsa.org/2026/07/15/long-hours-fewer-reporter-responses-ai-optimization-2026-state-of-pr/"><span>Long Hours, Fewer Reporter Responses, AI Optimization: 2026 'State of PR'</span></a></strong></em><br><span>PRsay - July 15, 2026</span><br><span>PR pros are working long hours, struggling to get reporters to respond and learning how to optimize content for AI search, according to Muck Rack&#8217;s latest &#8220;State of PR&#8221; report.</span><br><br><em><strong><a href="https://spinsucks.com/communication/crisis-communications-plan-solving-wrong-problem/"><span>Your Crisis Communications Plan is Solving the Wrong Problem</span></a></strong></em><br><span>By Travis Claytor</span><br><span>Spin Sucks - July 16, 2026</span><br><span>Traditional crisis communications plans were built for a world where organizations had time to shape the narrative after something went wrong. That world no longer exists.</span><br><br><em><strong><a href="https://www.agilitypr.com/pr-news/pr-tech-ai/ai-visibility-in-focus-the-grocery-aisle-just-fell-to-the-chatbots-what-communications-teams-need-to-know/"><span>AI visibility in focus: The grocery aisle just fell to the chatbots&#8212;what communications teams need to know</span></a></strong></em><br><span>By Ronn Torossian, Founder &amp; Chairman of 5W AI Communications</span><br><span>Agility PR Solutions - July 16, 2026</span><br><span>5W AI Communications this month released the first grocery-focused AI visibility study &#8212; the Grocery edition of The Private Label AI Advantage &#8212; and the finding will land inside every CPG communications team in the country.</span><br><br><em><strong><a href="https://www.axiapr.com/blog/understanding-seo-for-pr-for-cmos"><span>Understanding SEO for PR as a revenue multiplier for CMOs</span></a></strong></em><br><span>Axia Public Relations - July 16, 2026</span><br><span>Learn how SEO for PR boosts visibility, builds authority, and turns earned media into measurable revenue growth through smarter content and PR strategy.</span><br><br><em><strong><a href="https://www.commpro.biz/news/executive-visibility-in-good-times-and-bad"><span>Executive Visibility, In Good Times And Bad</span></a></strong></em><br><span>By James Donnelly</span><br><span>CommPRO - July 16, 2026</span><br><span>Executive visibility doesn't matter only when business is thriving. The real test of leadership is how CEOs communicate with clarity, credibility, and confidence when the stakes are highest.</span><br><br><em><strong><a href="https://culpwrit.com/2026/07/15/how-pr-interns-can-build-strong-professional-references-for-future-jobs/"><span>How PR Interns Can Build Strong Professional References for Future Jobs</span></a></strong></em><br><span>By Ron Culp</span><br><span>Culpwrit - July 15, 2026</span><br><span>Whether you're a PR intern or an early-career professional, every interaction is an opportunity to establish yourself as someone others are eager to recommend.</span><br><br><em><strong><a href="https://www.provokemedia.com/latest/article/perspective-when-the-world-cup-leaves-16-cities-face-the-same-test"><span>Perspective: When the World Cup Leaves, 16 Cities Face the Same Test</span></a></strong></em><br><span>By Carlos Trelles</span><br><span>PRovoke Media - July 16, 2026</span><br><span>Carlos Trelles, CEO for the Americas at AXON marketing + communications, writes that the conversation around mega-event legacies is built around the wrong deadline.</span><br><br><em><strong><a href="https://muckrack.com/blog/how-ai-cites-youtube"><span>AI loves YouTube: New findings from "What is AI Reading?" reveal how AI systems use video as a source</span></a></strong></em><br><span>By Matt Dzugan</span><br><span>Muck Rack - July 16, 2026</span><br><span>Today, we're unveiling new insights into one source that is playing an increasingly important role in AI-generated answers: YouTube.</span><br><br><em><strong><a href="https://www.forbes.com/councils/forbescommunicationscouncil/2026/07/16/building-communication-muscle-beyond-the-comms-team/"><span>Building Communication Muscle Beyond The Comms Team</span></a></strong></em><br><span>By Erika Rosenstein, Director of PR &amp; Analyst Relations at Cast AI</span><br><span>Forbes - July 16, 2026</span><br><span>Your job isn't to communicate for everyone; it's to ensure everyone communicates well.</span></p><div><hr></div><p>If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to <a href="mailto:christophe@itkinfo.com?subject=I%20found%20you%20through%20the%20DPB!">reach out</a>.</p><p>All reports made with the help of <a href="http://reportmule.com/">Report Mule</a>.</p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://www.dailyprbrief.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading the Daily PR Brief! Subscribe for free to receive new posts and support our work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div>]]></content:encoded></item><item><title><![CDATA[Your Wednesday Daily PR Brief has arrived! - July 15, 2026]]></title><description><![CDATA[J.M. Smucker Company kept its core values alive by refining them; Why pay-for-results PR deals often backfire; Highest-paid CEOs in PR and communications; and more!]]></description><link>https://www.dailyprbrief.com/p/wed071526</link><guid isPermaLink="false">https://www.dailyprbrief.com/p/wed071526</guid><dc:creator><![CDATA[Daily PR Brief]]></dc:creator><pubDate>Wed, 15 Jul 2026 18:53:49 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!tZUN!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8e73765b-2e18-49f9-842b-47879ef38395_900x675.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" 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class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><div><hr></div><p><strong>Read some of today's best PR and Comms industry news clips:</strong></p><p><strong><a href="https://www.odwyerpr.com/story/public/25018/2026-07-15/ai-is-seemingly-everywhere-but-how-far-does-pr-need.html"><span>AI is Seemingly Everywhere But How Far Does PR Need to Adopt It? (O'Dwyer's - July 15, 2026)</span></a><br><br><a href="https://www.ragan.com/the-j-m-smucker-company-kept-its-core-values-alive-by-refining-them/"><span>The J.M. Smucker Company kept its core values alive by refining them (Ragan Communications - July 14, 2026)</span></a><br><br><a href="https://everything-pr.com/the-highest-paid-ceos-in-pr-and-communications-what-wren-sadoun-penn-rose-and-bollore-make"><span>The Highest-Paid CEOs in PR and Communications: What Wren, Sadoun, Penn, Rose and Bollor&#233; Make (Everything-PR - July 14, 2026)</span></a><br><br><a href="https://www.prnewsonline.com/how-journalist-subpoenas-affect-pr/"><span>Journalists Are Facing Federal Subpoenas. Why PR Pros Have More at Stake Than They Think (PRNEWS - July 14, 2026)</span></a><br><br><a href="https://www.agilitypr.com/pr-news/pr-tech-ai/ai-in-pr-the-worlds-1-protein-brand-just-lost-the-query-that-matters-most/"><span>AI in PR: The world's #1 protein brand just lost the query that matters most (Agility PR Solutions - July 15, 2026)</span></a><br><br><a href="https://www.axiapr.com/blog/why-pay-for-results-pr-deals-often-backfire"><span>Why pay-for-results PR deals often backfire (Axia Public Relations - July 15, 2026)</span></a><br><br><a href="https://www.prdaily.com/4-lessons-from-oatly-on-building-content-that-powers-campaigns/"><span>4 lessons from Oatly on building content that powers campaigns (PR Daily - July 15, 2026)</span></a><br><br><a href="https://prsarahevans.substack.com/p/the-one-funnel-era-is-here-pr-seo"><span>The One-Funnel Era Is Here. PR, SEO, and Sales Now Share a Single Pipeline, and It Runs Through AI. (PR@ctical - July 13, 2026)</span></a><br><br><a href="https://www.provokemedia.com/latest/article/mothers-of-courage-campaign-takes-top-honors-in-south-asia-sabres"><span>"Mothers of Courage" Campaign Takes Top Honors in South Asia SABREs (PRovoke Media - July 14, 2026)</span></a><br><br><a href="https://w2comm.com/inside-the-media-mind-of-sasha-ingber-spycast/"><span>Inside the Media Mind of Sasha Ingber, SpyCast (W2 Communications - July 14, 2026) [PODCAST]</span></a><br><br><a href="https://www.swordandthescript.com/2026/07/ai-visibility-marcom/"><span>Is AI visibility giving marcom d&#233;j&#224; vu? It should. Here's why. (Sword and the Script - July 14, 2026)</span></a><br><br><a href="https://influenceonline.co.uk/2026/07/10/in-pr-seek-roles-where-the-work-feels-bigger-than-yourself"><span>'In PR seek roles where the work feels bigger than yourself' (Influence (UK) - July 10, 2026)</span></a></strong></p><div><hr></div><p><em><strong>If you work with PR teams, agencies, founders, or comms leaders, forward them this free newsletter &#8212; they&#8217;ll thank you.</strong></em></p><div><hr></div><p><strong>Summary Section:</strong><br><br><em><strong><a href="https://www.odwyerpr.com/story/public/25018/2026-07-15/ai-is-seemingly-everywhere-but-how-far-does-pr-need.html"><span>AI is Seemingly Everywhere But How Far Does PR Need to Adopt It?</span></a></strong></em><br><span>By Andrew Blum, Principal of AJB Communications</span><br><span>O'Dwyer's - July 15, 2026</span><br><span>There is still reason to be skeptical of AI, and its overall use and accuracy.</span><br><br><em><strong><a href="https://www.ragan.com/the-j-m-smucker-company-kept-its-core-values-alive-by-refining-them/"><span>The J.M. Smucker Company kept its core values alive by refining them</span></a></strong></em><br><span>By Paul Hiebert</span><br><span>Ragan Communications - July 14, 2026</span><br><span>Company values should guide decisions and shape culture. If they're too general or employees don't know how to apply them, however, they're unlikely to have much influence. This is what The J. M. Smucker Company, the maker of Smucker's fruit spreads, Jif peanut butter and Folgers coffee, had in mind when it updated its core principles a few years back.</span><br><br><em><strong><a href="https://everything-pr.com/the-highest-paid-ceos-in-pr-and-communications-what-wren-sadoun-penn-rose-and-bollore-make"><span>The Highest-Paid CEOs in PR and Communications: What Wren, Sadoun, Penn, Rose and Bollor&#233; Make</span></a></strong></em><br><span>Everything-PR - July 14, 2026</span><br><span>The highest-paid CEOs in PR and communications are the seven executives who run the publicly listed advertising and communications holding companies that control most of the world's PR, advertising and media capacity.</span><br><br><em><strong><a href="https://www.prnewsonline.com/how-journalist-subpoenas-affect-pr/"><span>Journalists Are Facing Federal Subpoenas. Why PR Pros Have More at Stake Than They Think</span></a></strong></em><br><span>By Brian Hart</span><br><span>PRNEWS - July 14, 2026</span><br><span>Over the weekend, press freedom organizations lined up to condemn the Justice Department's journalist subpoenas of four New York Times reporters, delivered in some cases by federal agents at the reporters' homes. Jodie Ginsberg, CEO of the Committee to Protect Journalists, called it an extraordinary escalation.</span><br><br><em><strong><a href="https://www.agilitypr.com/pr-news/pr-tech-ai/ai-in-pr-the-worlds-1-protein-brand-just-lost-the-query-that-matters-most/"><span>AI in PR: The world's #1 protein brand just lost the query that matters most</span></a></strong></em><br><span>By Ronn Torossian, Founder &amp; Chairman of 5W AI Communications</span><br><span>Agility PR Solutions - July 15, 2026</span><br><span>The world's #1 protein brand just lost the query that matters most.</span><br><br><em><strong><a href="https://www.axiapr.com/blog/why-pay-for-results-pr-deals-often-backfire"><span>Why pay-for-results PR deals often backfire</span></a></strong></em><br><span>By Janet Della-Denunzio</span><br><span>Axia Public Relations - July 15, 2026</span><br><span>Pay-for-results sounds fair, but it can push your PR agency toward the wrong priorities. Here's what smarter, output-aligned compensation looks like.</span><br><br><em><strong><a href="https://www.prdaily.com/4-lessons-from-oatly-on-building-content-that-powers-campaigns/"><span>4 lessons from Oatly on building content that powers campaigns</span></a></strong></em><br><span>By Courtney Blackann</span><br><span>PR Daily - July 15, 2026</span><br><span>Oatly's latest look book is filled with colorful photography, trend stories and recipes for drinks inspired by flavors from around the world. Inside, readers can find beverage forecasts and high-end designs.</span><br><br><em><strong><a href="https://prsarahevans.substack.com/p/the-one-funnel-era-is-here-pr-seo"><span>The One-Funnel Era Is Here. PR, SEO, and Sales Now Share a Single Pipeline, and It Runs Through AI.</span></a></strong></em><br><span>By Sarah Evans</span><br><span>PR@ctical - July 13, 2026</span><br><span>Every era gets named after it's over. I'd rather name this one while we can still do something about it, so here's my entry: the One-Funnel Era.</span><br><br><em><strong><a href="https://www.provokemedia.com/latest/article/mothers-of-courage-campaign-takes-top-honors-in-south-asia-sabres"><span>"Mothers of Courage" Campaign Takes Top Honors in South Asia SABREs</span></a></strong></em><br><span>PRovoke Media - July 14, 2026</span><br><span>"Mothers of Courage," a campaign from Indian nonprofit Mantra Social Services in partnership with Butterflyeffect Media, took home top honors at the South Asia SABRE Awards ceremony, winning the Platinum SABRE Award for the best work in this year's competition.</span><br><br><em><strong><a href="https://w2comm.com/inside-the-media-mind-of-sasha-ingber-spycast/"><span>Inside the Media Mind of Sasha Ingber, SpyCast</span></a></strong></em><strong><a href="https://w2comm.com/inside-the-media-mind-of-sasha-ingber-spycast/"><span> [PODCAST]</span></a></strong><br><span>By Maithri Indraghanty</span><br><span>W2 Communications - July 14, 2026</span><br><span>SpyCast Host Sasha Ingber joins Inside the Media Minds to discuss AI's impact on espionage, the importance of human connection, storytelling from the frontlines and more.</span><br><br><em><strong><a href="https://www.swordandthescript.com/2026/07/ai-visibility-marcom/"><span>Is AI visibility giving marcom d&#233;j&#224; vu? It should. Here's why.</span></a></strong></em><br><span>By Frank Strong, MA, MBA</span><br><span>Sword and the Script - July 14, 2026</span><br><span>Many of the studies and surveys about AI and marketing or comms are giving me d&#233;j&#224; vu: I've seen this story before.</span><br><br><em><strong><a href="https://influenceonline.co.uk/2026/07/10/in-pr-seek-roles-where-the-work-feels-bigger-than-yourself"><span>'In PR seek roles where the work feels bigger than yourself'</span></a></strong></em><br><span>Influence (UK) - July 10, 2026</span><br><span>In this CIPR member spotlight, Brooklyn-based Babar Khan Javed of financial communications consultancy The Aberrant tell us about his working helping pre-IPO clients.</span></p><div><hr></div><p>If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to <a href="mailto:christophe@itkinfo.com?subject=I%20found%20you%20through%20the%20DPB!">reach out</a>.</p><p>All reports made with the help of <a href="http://reportmule.com/">Report Mule</a>.</p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://www.dailyprbrief.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading the Daily PR Brief! Subscribe for free to receive new posts and support our work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div>]]></content:encoded></item><item><title><![CDATA[Hello! Take a look at your Tuesday Daily PR Brief - July 14, 2026]]></title><description><![CDATA[The World Cup's real lesson for marketers; Why earned media matters more in the Age of AI; How public relations changes business outcomes; and more!]]></description><link>https://www.dailyprbrief.com/p/tue071426</link><guid isPermaLink="false">https://www.dailyprbrief.com/p/tue071426</guid><dc:creator><![CDATA[Daily PR Brief]]></dc:creator><pubDate>Tue, 14 Jul 2026 18:06:04 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!gff3!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe0137f4a-0ccb-423b-a582-3be71d86f069_900x473.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!gff3!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe0137f4a-0ccb-423b-a582-3be71d86f069_900x473.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!gff3!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe0137f4a-0ccb-423b-a582-3be71d86f069_900x473.jpeg 424w, https://substackcdn.com/image/fetch/$s_!gff3!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe0137f4a-0ccb-423b-a582-3be71d86f069_900x473.jpeg 848w, https://substackcdn.com/image/fetch/$s_!gff3!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe0137f4a-0ccb-423b-a582-3be71d86f069_900x473.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!gff3!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe0137f4a-0ccb-423b-a582-3be71d86f069_900x473.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!gff3!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe0137f4a-0ccb-423b-a582-3be71d86f069_900x473.jpeg" width="900" height="473" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/e0137f4a-0ccb-423b-a582-3be71d86f069_900x473.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:473,&quot;width&quot;:900,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:240170,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://www.dailyprbrief.com/i/207054474?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe0137f4a-0ccb-423b-a582-3be71d86f069_900x473.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!gff3!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe0137f4a-0ccb-423b-a582-3be71d86f069_900x473.jpeg 424w, https://substackcdn.com/image/fetch/$s_!gff3!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe0137f4a-0ccb-423b-a582-3be71d86f069_900x473.jpeg 848w, https://substackcdn.com/image/fetch/$s_!gff3!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe0137f4a-0ccb-423b-a582-3be71d86f069_900x473.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!gff3!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe0137f4a-0ccb-423b-a582-3be71d86f069_900x473.jpeg 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><div><hr></div><p><strong>Read some of today's best PR and Comms industry news clips:</strong></p><p><strong><a href="https://www.agilitypr.com/pr-news/pr-news-trends/cultural-code-switching-the-world-cups-real-lesson-for-marketers/"><span>Cultural code-switching: The World Cup's real lesson for marketers (Agility PR Solutions - July 14, 2026)</span></a><br><br><a href="https://www.prdaily.com/the-scoop-record-labels-press-streaming-platforms-to-identify-ai-generated-songs/"><span>The Scoop: Record labels press streaming platforms to identify AI-generated songs (PR Daily - July 13, 2026)</span></a><br><br><a href="https://www.prnewsonline.com/prnews-chief-marketer-announce-winners-of-the-2026-experiential-event-pr-awards/"><span>PRNEWS &amp; Chief Marketer Announce Winners of the 2026 Experiential &amp; Event PR Awards (PRNEWS - July 13, 2026)</span></a><br><br><a href="https://prsay.prsa.org/2026/07/14/why-earned-media-matters-more-in-the-age-of-ai/"><span>Why Earned Media Matters More in the Age of AI (PRsay - July 14, 2026)</span></a><br><br><a href="https://spinsucks.com/communication/visibility-engineering-playbook/"><span>How to Show Up Inside the Answer: A Visibility Engineering Playbook (Spin Sucks - July 14, 2026)</span></a><br><br><a href="https://muckrack.com/blog/ai-visibility-tracking-guide-for-communications-team"><span>AI visibility tracking: A guide for communications teams (Muck Rack - July 14, 2026)</span></a><br><br><a href="https://www.commpro.biz/news/when-art-became-controversial-the-magazine-that-fought-for-press-freedom-100-years-ago"><span>When Art Became Controversial: The Magazine That Fought for Press Freedom 100 Years Ago (CommPRO - July 13, 2026)</span></a><br><br><a href="https://www.mediafirst.co.uk/blog/a-cyber-attack-is-not-an-it-problem-its-a-leadership-test"><span>A cyber attack is not an IT problem &#8211; It's a leadership test (Media First (UK) - July 14, 2026)</span></a><br><br><a href="https://www.finnpartners.com/news-insights/why-brain-health-is-the-next-communication-frontier/"><span>Why Brain Health is the Next Communication Frontier (FINN Partners - July 14, 2026)</span></a><br><br><a href="https://pracademy.co.uk/insights/africas-brand-crisis-three-storytelling-lessons-from-decades-of-uneven-storytelling-that-shaped-global-perceptions/"><span>Africa&#8217;s brand crisis: Three storytelling lessons from decades of uneven storytelling that shaped global perceptions. (PR Academy (UK) - June 17, 2026)</span></a><br><br><a href="https://www.provokemedia.com/latest/article/perspective-what-cannes-lions-2026-says-about-the-future-of-purpose"><span>Perspective: What Cannes Lions 2026 Says About the Future of Purpose (PRovoke Media - July 13, 2026)</span></a><br><br><a href="https://www.axiapr.com/blog/how-public-relations-changes-business-outcomes-on-top-of-pr"><span>How public relations changes business outcomes | On Top of PR (Axia Public Relations - July 14, 2026) [VIDEO]</span></a></strong></p><div><hr></div><p><em><strong>If you work with PR teams, agencies, founders, or comms leaders, forward them this free newsletter &#8212; they&#8217;ll thank you.</strong></em></p><div><hr></div><p><strong>Summary Section:</strong><br><br><em><strong><a href="https://www.agilitypr.com/pr-news/pr-news-trends/cultural-code-switching-the-world-cups-real-lesson-for-marketers/"><span>Cultural code-switching: The World Cup&#8217;s real lesson for marketers</span></a></strong></em><br><span>By Carmen Lawrence</span><br><span>Agility PR Solutions - July 14, 2026</span><br><span>Traditionally, code-switching describes shifting language or behavior to fit different social environments. But culture doesn&#8217;t switch in just one way.</span><br><br><em><strong><a href="https://www.prdaily.com/the-scoop-record-labels-press-streaming-platforms-to-identify-ai-generated-songs/"><span>The Scoop: Record labels press streaming platforms to identify AI-generated songs</span></a></strong></em><br><span>By Paul Hiebert</span><br><span>PR Daily - July 13, 2026</span><br><span>Record labels press streaming platforms to identify AI-generated songs. Plus: Europe considers limiting social media use among children; research finds lots of AI slop on LinkedIn.</span><br><br><em><strong><a href="https://www.prnewsonline.com/prnews-chief-marketer-announce-winners-of-the-2026-experiential-event-pr-awards/"><span>PRNEWS &amp; Chief Marketer Announce Winners of the 2026 Experiential &amp; Event PR Awards</span></a></strong></em><br><span>By Jessica Dombrowski</span><br><span>PRNEWS - July 13, 2026</span><br><span>The annual program recognizes the campaigns, events and activations that transformed ideas into unforgettable experiences, capturing attention, generating conversation and delivering measurable business results. This year&#8217;s winners demonstrate how experiential communications continue to shape culture, strengthen brands and create lasting audience connections.</span><br><br><em><strong><a href="https://prsay.prsa.org/2026/07/14/why-earned-media-matters-more-in-the-age-of-ai/"><span>Why Earned Media Matters More in the Age of AI</span></a></strong></em><br><span>By John Elsasser</span><br><span>PRsay - July 14, 2026</span><br><span>For PR pros, getting clients mentioned in the news media is no longer the end goal. Today&#8217;s PR professionals must craft messages that will also be cited by the AI models many consumers increasingly rely on to answer their questions.</span><br><br><em><strong><a href="https://spinsucks.com/communication/visibility-engineering-playbook/"><span>How to Show Up Inside the Answer: A Visibility Engineering Playbook</span></a></strong></em><br><span>By Gini Dietrich, Founder and CEO of Spin Sucks</span><br><span>Spin Sucks - July 14, 2026</span><br><span>Gini Dietrich shares a visibility engineering playbook with five moves to build the infrastructure that gets your brand found, trusted, and cited in AI answers.</span><br><br><em><strong><a href="https://muckrack.com/blog/ai-visibility-tracking-guide-for-communications-team"><span>AI visibility tracking: A guide for communications teams</span></a></strong></em><br><span>By Marina Grudeva</span><br><span>Muck Rack - July 14, 2026</span><br><span>A practical guide to AI visibility tracking for communications teams: how earned media shapes AI-generated answers and where it fits in your PR measurement.</span><br><br><em><strong><a href="https://www.commpro.biz/news/when-art-became-controversial-the-magazine-that-fought-for-press-freedom-100-years-ago"><span>When Art Became Controversial: The Magazine That Fought for Press Freedom 100 Years Ago</span></a></strong></em><br><span>CommPRO - July 13, 2026</span><br><span>While today&#8217;s debates often center on AI, misinformation, content moderation and social media platforms, publishers in the 1920s faced their own battles over censorship and artistic expression.</span><br><br><em><strong><a href="https://www.mediafirst.co.uk/blog/a-cyber-attack-is-not-an-it-problem-its-a-leadership-test"><span>A cyber attack is not an IT problem &#8211; It&#8217;s a leadership test</span></a></strong></em><br><span>By Jonathan Pollinger</span><br><span>Media First (UK) - July 14, 2026</span><br><span>Cyber attacks are leadership challenges, not just IT issues. Effective communication is essential for managing crises and maintaining trust.</span><br><br><em><strong><a href="https://www.finnpartners.com/news-insights/why-brain-health-is-the-next-communication-frontier/"><span>Why Brain Health is the Next Communication Frontier</span></a></strong></em><br><span>By Carrie Young</span><br><span>FINN Partners - July 14, 2026</span><br><span>For too long, the medical establishment has treated neurological decline as a natural byproduct of aging rather than an urgent priority requiring attention and preventive, integrated care. For health communications leaders, bridging this gap is not just a business objective, it is a human imperative. By reshaping the narrative around the connection between brain health and overall health, we can accelerate the adoption of life-changing innovations and help repair a fractured patient journey.</span><br><br><em><strong><a href="https://pracademy.co.uk/insights/africas-brand-crisis-three-storytelling-lessons-from-decades-of-uneven-storytelling-that-shaped-global-perceptions/"><span>Africa&#8217;s brand crisis: Three storytelling lessons from decades of uneven storytelling that shaped global perceptions.</span></a></strong></em><br><span>By Linzi Fidelin</span><br><span>PR Academy (UK) - June 17, 2026</span><br><span>This article examines these two questions and distils three storytelling lessons to equip global leaders to reflect on the brands they steward and, more broadly, on how Africa is understood and considered in global decision-making.</span><br><br><em><strong><a href="https://www.provokemedia.com/latest/article/perspective-what-cannes-lions-2026-says-about-the-future-of-purpose"><span>Perspective: What Cannes Lions 2026 Says About the Future of Purpose</span></a></strong></em><br><span>By Carol Cone</span><br><span>PRovoke Media - July 13, 2026</span><br><span>On Purpose CEO Carol Cone writes that the Cannes Lions&#8217; top winners prove purpose succeeds when it drives products, policy and business innovation&#8212;not just marketing campaigns.</span><br><br><em><strong><a href="https://www.axiapr.com/blog/how-public-relations-changes-business-outcomes-on-top-of-pr"><span>How public relations changes business outcomes | On Top of PR</span></a></strong></em><strong><a href="https://www.axiapr.com/blog/how-public-relations-changes-business-outcomes-on-top-of-pr"><span> [VIDEO]</span></a></strong><br><span>Axia Public Relations - July 14, 2026</span><br><span>In this solocast, On Top of PR host Jason Mudd discusses how public relations drives awareness, credibility, trust, and demand to create measurable business outcomes beyond media coverage. </span></p><div><hr></div><p>If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to <a href="mailto:christophe@itkinfo.com?subject=I%20found%20you%20through%20the%20DPB!">reach out</a>.</p><p>All reports made with the help of <a href="http://reportmule.com/">Report Mule</a>.</p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://www.dailyprbrief.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading the Daily PR Brief! Subscribe for free to receive new posts and support our work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div>]]></content:encoded></item><item><title><![CDATA[Greetings! Dive into your Monday Daily PR Brief - July 13, 2026]]></title><description><![CDATA[Gen-Z PR pros understand the AI trust crisis better; Yale's visual-first intranet puts people in the spotlight; Podcasting as a PR tool; more!]]></description><link>https://www.dailyprbrief.com/p/mon071326</link><guid isPermaLink="false">https://www.dailyprbrief.com/p/mon071326</guid><dc:creator><![CDATA[Daily PR Brief]]></dc:creator><pubDate>Mon, 13 Jul 2026 18:03:04 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!3Xbn!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F33236a87-d124-41cb-9a31-da68ad5854b0_900x600.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!3Xbn!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F33236a87-d124-41cb-9a31-da68ad5854b0_900x600.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!3Xbn!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F33236a87-d124-41cb-9a31-da68ad5854b0_900x600.jpeg 424w, https://substackcdn.com/image/fetch/$s_!3Xbn!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F33236a87-d124-41cb-9a31-da68ad5854b0_900x600.jpeg 848w, https://substackcdn.com/image/fetch/$s_!3Xbn!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F33236a87-d124-41cb-9a31-da68ad5854b0_900x600.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!3Xbn!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F33236a87-d124-41cb-9a31-da68ad5854b0_900x600.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!3Xbn!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F33236a87-d124-41cb-9a31-da68ad5854b0_900x600.jpeg" width="900" height="600" 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srcset="https://substackcdn.com/image/fetch/$s_!3Xbn!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F33236a87-d124-41cb-9a31-da68ad5854b0_900x600.jpeg 424w, https://substackcdn.com/image/fetch/$s_!3Xbn!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F33236a87-d124-41cb-9a31-da68ad5854b0_900x600.jpeg 848w, https://substackcdn.com/image/fetch/$s_!3Xbn!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F33236a87-d124-41cb-9a31-da68ad5854b0_900x600.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!3Xbn!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F33236a87-d124-41cb-9a31-da68ad5854b0_900x600.jpeg 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><div><hr></div><p><strong>Read some of today's best PR and Comms industry news clips:</strong></p><p><strong><a href="https://www.forbes.com/councils/forbesagencycouncil/2026/07/13/gen-z-pr-pros-understand-the-ai-trust-crisis-better-than-we-do/"><span>Gen-Z PR Pros Understand The AI Trust Crisis Better Than We Do (Forbes - July 13, 2026)</span></a><br><br><a href="https://www.odwyerpr.com/story/public/25013/2026-07-10/when-going-viral-goes-too-far.html"><span>When Going Viral Goes Too Far (O'Dwyer's - July 10, 2026)</span></a><br><br><a href="https://www.ragan.com/internal-comms-intranet-photography-yale/"><span>Yale's visual-first intranet puts people in the spotlight (Ragan Communications - July 13, 2026)</span></a><br><br><a href="https://www.prnewsonline.com/apple-siri-google-leaks/"><span>Apple's AI Problem Isn't Siri. It's the Story Apple Can No Longer Tell. (PRNEWS - July 13, 2026)</span></a><br><br><a href="https://www.agilitypr.com/pr-news/social-media-influencer-marketing/why-social-media-audits-are-no-longer-optional/"><span>Why social media audits are no longer optional (Agility PR Solutions - July 10, 2026)</span></a><br><br><a href="https://www.commpro.biz/news/what-communications-leaders-should-know-from-loyalty360-expo"><span>What Communications Leaders Should Know from Loyalty360 Expo (CommPRO - July 9, 2026)</span></a><br><br><a href="https://www.finnpartners.com/news-insights/boom-scroll-july-2026-social-media-updates/"><span>July Social Media Updates: Cracking the Code on Audience Reach and Community Migration (FINN Partners - July 10, 2026)</span></a><br><br><a href="https://www.prdaily.com/why-comms-teams-should-stop-treating-creator-interviews-as-earned-media/"><span>Why comms teams should stop treating creator interviews as earned media (PR Daily - July 13, 2026)</span></a><br><br><a href="https://www.provokemedia.com/latest/article/study-pr-makes-7.1bn-economic-contribution-report-recasts-sector-as-strategic-business-service"><span>Study: PR Makes &#163;7.1bn Economic Contribution; Report Recasts Sector As Strategic Business Service (PRovoke Media - July 10, 2026)</span></a><br><br><a href="https://influenceonline.co.uk/2026/07/10/why-proving-integrity-matters-more-than-ever-for-corporate-reputation"><span>Why proving integrity matters more than ever for corporate reputation (Influence (UK) - July 10, 2026)</span></a><br><br><a href="https://newsvoir.com/blog/podcasting-as-a-pr-tool-how-brands-can-tap-into-the-audio-revolution/"><span>Podcasting as a PR Tool How Brands Use the Audio Boom (NewsVoir - November 9, 2024)</span></a></strong></p><div><hr></div><p><em><strong>If you work with PR teams, agencies, founders, or comms leaders, forward them this free newsletter &#8212; they&#8217;ll thank you.</strong></em></p><div><hr></div><p><strong>Summary Section:</strong><br><br><em><strong><a href="https://www.forbes.com/councils/forbesagencycouncil/2026/07/13/gen-z-pr-pros-understand-the-ai-trust-crisis-better-than-we-do/"><span>Gen-Z PR Pros Understand The AI Trust Crisis Better Than We Do</span></a></strong></em><br><span>By Stefan Pollack, President, The Pollack Group</span><br><span>Forbes - July 13, 2026</span><br><span>Gen-Z grew up in a digital environment where algorithmic feeds, viral misinformation and manipulated content are the norm. Many have adapted.</span><br><br><em><strong><a href="https://www.odwyerpr.com/story/public/25013/2026-07-10/when-going-viral-goes-too-far.html"><span>When Going Viral Goes Too Far</span></a></strong></em><br><span>By Jo Wong</span><br><span>O&#8217;Dwyer&#8217;s - July 10, 2026</span><br><span>Where should creators draw the line? The legal one is obvious. But the strategic one is just as important.</span><br><br><em><strong><a href="https://www.ragan.com/internal-comms-intranet-photography-yale/"><span>Yale&#8217;s visual-first intranet puts people in the spotlight</span></a></strong></em><br><span>By Sean Devlin</span><br><span>Ragan Communications - July 13, 2026</span><br><span>At Yale University, the intranet serves as more than a place for employees to check the holiday calendar or seek out answers about their benefits. It&#8217;s also where university staff can see employees of the school at work.</span><br><br><em><strong><a href="https://www.prnewsonline.com/apple-siri-google-leaks/"><span>Apple&#8217;s AI Problem Isn&#8217;t Siri. It&#8217;s the Story Apple Can No Longer Tell.</span></a></strong></em><br><span>By Jared Navarre</span><br><span>PRNEWS - July 13, 2026</span><br><span>Apple built its empire on control. Now Siri needs Google. That sentence captures the uncomfortable center of Apple&#8217;s AI problem.</span><br><br><em><strong><a href="https://www.agilitypr.com/pr-news/social-media-influencer-marketing/why-social-media-audits-are-no-longer-optional/"><span>Why social media audits are no longer optional</span></a></strong></em><br><span>By Lucy-Jayne Love</span><br><span>Agility PR Solutions - July 10, 2026</span><br><span>Organizations have spent years investing in content creation, paid campaigns, influencer partnerships, and community management, yet many continue to treat a social media audit as an occasional maintenance task rather than a strategic business practice.</span><br><br><em><strong><a href="https://www.commpro.biz/news/what-communications-leaders-should-know-from-loyalty360-expo"><span>What Communications Leaders Should Know from Loyalty360 Expo</span></a></strong></em><br><span>By Lauren Yoffe</span><br><span>CommPRO - July 9, 2026</span><br><span>Customer loyalty is evolving quickly, and these key insights from Loyalty360 Expo explore how brands are building stronger relationships, deeper engagement, and lasting trust in an increasingly AI-driven marketplace.</span><br><br><em><strong><a href="https://www.finnpartners.com/news-insights/boom-scroll-july-2026-social-media-updates/"><span>July Social Media Updates: Cracking the Code on Audience Reach and Community Migration</span></a></strong></em><br><span>By Emily Kemp, Justin Buchbinder</span><br><span>FINN Partners - July 10, 2026</span><br><span>Brands can no longer rely on a singular broadcast strategy to win the battle for consumer attention. This is the Boom Scroll, your essential digest of platform shifts and cultural intelligence defining your strategy this month, direct from FINN&#8217;s global social media team.</span><br><br><em><strong><a href="https://www.prdaily.com/why-comms-teams-should-stop-treating-creator-interviews-as-earned-media/"><span>Why comms teams should stop treating creator interviews as earned media</span></a></strong></em><br><span>By Dami Oyefeso, Managing Director and Founder of Agile PR</span><br><span>PR Daily - July 13, 2026</span><br><span>Last week, a discussion erupted on Substack after a popular creator published an interview with Mark Zuckerberg alongside content featuring Meta&#8217;s AI glasses. While some of the conversation focused on the timing of the posts, much of the criticism centered on disclosure and editorial independence.</span><br><br><em><strong><a href="https://www.provokemedia.com/latest/article/study-pr-makes-7.1bn-economic-contribution-report-recasts-sector-as-strategic-business-service"><span>Study: PR Makes &#163;7.1bn Economic Contribution; Report Recasts Sector As Strategic Business Service</span></a></strong></em><br><span>By Maja Pawinska Sims</span><br><span>PRovoke Media - July 10, 2026</span><br><span>A landmark report by the PRCA and the CBI argues that PR should be viewed as a strategic business capability with a measurable economic impact, rather than simply a communications discipline.</span><br><br><em><strong><a href="https://influenceonline.co.uk/2026/07/10/why-proving-integrity-matters-more-than-ever-for-corporate-reputation"><span>Why proving integrity matters more than ever for corporate reputation</span></a></strong></em><br><span>By Charlie Martin</span><br><span>Influence (UK) - July 10, 2026</span><br><span>Trust in corporate communications is harder to earn than ever. Organisations that can back up their claims with evidence will be better placed to build lasting credibility.</span><br><br><em><strong><a href="https://newsvoir.com/blog/podcasting-as-a-pr-tool-how-brands-can-tap-into-the-audio-revolution/"><span>Podcasting as a PR Tool How Brands Use the Audio Boom</span></a></strong></em><br><span>NewsVoir - November 9, 2024</span><br><span>For PR professionals, the shift toward audio content offers exciting new avenues to engage audiences deeply, making podcasting a valuable tool in any PR strategy. Here, we&#8217;ll explore why podcasting has become essential in PR and how brands can leverage it to stay ahead in today&#8217;s content-driven market.</span></p><div><hr></div><p>If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to <a href="mailto:christophe@itkinfo.com?subject=I%20found%20you%20through%20the%20DPB!">reach out</a>.</p><p>All reports made with the help of <a href="http://reportmule.com/">Report Mule</a>.</p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://www.dailyprbrief.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading the Daily PR Brief! Subscribe for free to receive new posts and support our work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div>]]></content:encoded></item><item><title><![CDATA[Great weekend to all! Your Friday Daily PR Brief is here - July 10, 2026]]></title><description><![CDATA[PlayStation's digital future is turning into a PR disaster; Microdramas give brands a new way into entertainment culture; Write a crisis comms statement in 30 minutes; more!]]></description><link>https://www.dailyprbrief.com/p/fri071026</link><guid isPermaLink="false">https://www.dailyprbrief.com/p/fri071026</guid><dc:creator><![CDATA[Daily PR Brief]]></dc:creator><pubDate>Fri, 10 Jul 2026 17:42:05 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!D_w9!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F85e17fdd-6e3f-4574-abaf-0e3a8c1c9da8_900x600.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!D_w9!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F85e17fdd-6e3f-4574-abaf-0e3a8c1c9da8_900x600.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!D_w9!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F85e17fdd-6e3f-4574-abaf-0e3a8c1c9da8_900x600.jpeg 424w, https://substackcdn.com/image/fetch/$s_!D_w9!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F85e17fdd-6e3f-4574-abaf-0e3a8c1c9da8_900x600.jpeg 848w, https://substackcdn.com/image/fetch/$s_!D_w9!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F85e17fdd-6e3f-4574-abaf-0e3a8c1c9da8_900x600.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!D_w9!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F85e17fdd-6e3f-4574-abaf-0e3a8c1c9da8_900x600.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!D_w9!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F85e17fdd-6e3f-4574-abaf-0e3a8c1c9da8_900x600.jpeg" width="900" height="600" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/85e17fdd-6e3f-4574-abaf-0e3a8c1c9da8_900x600.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:600,&quot;width&quot;:900,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:310871,&quot;alt&quot;:&quot;- EMR - 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If you find our curation valuable, please consider working with the team that puts it together.</em></p><p><em><a href="https://itkinfo.com/">ITK Information Services</a> - our team of analysts who create custom-curated daily media briefings for organizations of all sizes. Contact christophe@itkinfo.com for more details.</em></p><p><em><a href="https://reportmule.com/">Report Mule</a> - the software we use to automatically turn links into ready-to-deliver reports. Accounts start at $30/mo.</em></p><p><em><a href="https://www.medialistpro.com/">Media List Pro</a> - carefully researched media lists to make sure your next pitch goes to the right journalist and the right publication. $50/hr. </em></p><div><hr></div><p><strong>Read some of today's best PR and Comms industry news clips:<br><br><a href="https://www.ragan.com/comcast-split-employee-communications/"><span>Comcast's upcoming split puts spotlight on employee comms amid major change (Ragan Communications - July 9, 2026)</span></a><br><br><a href="https://www.prnewsonline.com/pr-roundup-threads-world-cup-csr/"><span>PR Roundup: Threads Finds Its People, World Cup Builds a New U.S. Fanbase, and Local News Decline Reshapes CSR (PRNEWS - July 9, 2026)</span></a><br><br><a href="https://gamingbolt.com/playstations-digital-future-is-turning-into-a-pr-disaster"><span>PlayStation's Digital Future Is Turning Into a PR Disaster (GamingBolt - July 10, 2026)</span></a><br><br><a href="https://www.prmoment.com/opinion/pr-stunt-watch-lloyds-rear-just-eat-delivers-loveholidays-crispy-surprise"><span>PR Stunt Watch: Lloyds' rear, Just Eat delivers &amp; loveholidays' crispy surprise (PRmoment (UK) - July 9, 2026)</span></a><br><br><a href="https://www.agilitypr.com/pr-news/content-media-relations/how-pr-teams-can-ensure-content-originality-before-every-campaign-launch/"><span>How PR teams can ensure content originality before every campaign launch (Agility PR Solutions - July 9, 2026)</span></a><br><br><a href="https://www.commpro.biz/news/really-simple-authentication-offers-a-lesson-for-communicators-about-complexity"><span>Really Simple Authentication Offers a Lesson for Communicators about Complexity (CommPRO - July 9, 2026)</span></a><br><br><a href="https://www.prdaily.com/the-scoop-microdramas-give-brands-a-new-way-into-entertainment-culture/"><span>The Scoop: Microdramas give brands a new way into entertainment culture (PR Daily - July 8, 2026)</span></a><br><br><a href="https://www.provokemedia.com/latest/article/has-cannes-outgrown-cannes"><span>Has Cannes Outgrown Cannes? (PRovoke Media - July 8, 2026)</span></a><br><br><a href="https://www.forbes.com/councils/forbescommunicationscouncil/2026/07/10/humans-in-the-loop-how-to-scale-with-ai-without-losing-your-brands-voice/"><span>Humans In The Loop: How To Scale With AI Without Losing Your Brand's Voice (Forbes - July 10, 2026)</span></a><br><br><a href="https://everything-pr.com/crisis-communications-statement-playbook"><span>Crisis Communications: Write a Statement in 30 Minutes (Everything-PR - July 9, 2026)</span></a><br><br><a href="https://www.swordandthescript.com/2026/07/what-is-public-relations/"><span>What is public relations? Trust, credibility and third-party validation [special guest post] (Sword and the Script - July 10, 2026) [VIDEO]</span></a></strong></p><div><hr></div><p><em><strong>Know someone who might like this wrapup of the latest in the PR/Comms industry? Please forward it to them!</strong></em></p><div><hr></div><p><strong>Summary Section:</strong><br><br><em><strong><a href="https://www.ragan.com/comcast-split-employee-communications/"><span>Comcast's upcoming split puts spotlight on employee comms amid major change</span></a></strong></em><br><span>By Sean Devlin</span><br><span>Ragan Communications - July 9, 2026</span><br><span>A company can announce a split in one press release, but the employees affected need a story that lasts much longer than that. That's the comms challenge Comcast faces as it separates its media and technology businesses into two public companies.</span><br><br><em><strong><a href="https://www.prnewsonline.com/pr-roundup-threads-world-cup-csr/"><span>PR Roundup: Threads Finds Its People, World Cup Builds a New U.S. Fanbase, and Local News Decline Reshapes CSR</span></a></strong></em><br><span>By Nicole Schuman</span><br><span>PRNEWS - July 9, 2026</span><br><span>What Threads' third birthday tells us about the platform's evolving identity, record World Cup viewership, and new research on how the disappearance of local newspapers is changing CSR.</span><br><br><em><strong><a href="https://gamingbolt.com/playstations-digital-future-is-turning-into-a-pr-disaster"><span>PlayStation's Digital Future Is Turning Into a PR Disaster</span></a></strong></em><br><span>By Varun Karunakar</span><br><span>GamingBolt - July 10, 2026</span><br><span>Things have escalated into a larger debate around ownership, consumer trust, media preservation, retail competition, and rumors of frayed relationships with the developers, partners, and publishers that put the PlayStation ecosystem on the map in the first place. Sony's silence on the matter isn't helping, and might just be additional fuel to an already raging fire at this point.</span><br><br><em><strong><a href="https://www.prmoment.com/opinion/pr-stunt-watch-lloyds-rear-just-eat-delivers-loveholidays-crispy-surprise"><span>PR Stunt Watch: Lloyds' rear, Just Eat delivers &amp; loveholidays' crispy surprise</span></a></strong></em><br><span>By Lee Sanders, Creative Director at Here Be Dragons</span><br><span>PRmoment (UK) - July 9, 2026</span><br><span>For Take Your Pet To Work Week, Lloyds brought a micro horse called Cara into the office. A chaotic, tiny little horse.</span><br><br><em><strong><a href="https://www.agilitypr.com/pr-news/content-media-relations/how-pr-teams-can-ensure-content-originality-before-every-campaign-launch/"><span>How PR teams can ensure content originality before every campaign launch</span></a></strong></em><br><span>By Liam Bayford</span><br><span>Agility PR Solutions - July 9, 2026</span><br><span>When "plagiarism checking" is mentioned, most minds think of universities and student essays. Yet the danger is no less real in PR, and the outcome potentially far graver.</span><br><br><em><strong><a href="https://www.commpro.biz/news/really-simple-authentication-offers-a-lesson-for-communicators-about-complexity"><span>Really Simple Authentication Offers a Lesson for Communicators about Complexity</span></a></strong></em><br><span>By Simon Erskine Locke</span><br><span>CommPRO - July 9, 2026</span><br><span>The absence of context or knowledge about the ideas we are trying to communicate often creates a perception of complexity. Experience helps build mental models that make it easier to process new information. When we don&#8217;t have these frameworks, there are hurdles to overcome, irrespective of how complex something is.</span><br><br><em><strong><a href="https://www.prdaily.com/the-scoop-microdramas-give-brands-a-new-way-into-entertainment-culture/"><span>The Scoop: Microdramas give brands a new way into entertainment culture</span></a></strong></em><br><span>By Courtney Blackann</span><br><span>PR Daily - July 8, 2026</span><br><span>Microdramas give brands a new way into entertainment culture. Plus: Microsoft cuts 2.1% of its workforce, shares memo online; The Boston Globe takes it back to 1776 with special edition of paper.</span><br><br><em><strong><a href="https://www.provokemedia.com/latest/article/has-cannes-outgrown-cannes"><span>Has Cannes Outgrown Cannes?</span></a></strong></em><br><span>By Maja Pawinska Sims</span><br><span>PRovoke Media - July 8, 2026</span><br><span>After decompressing from a week at the festival, we ask: has Cannes Lions become too big for Cannes? The answer says as much about the communications industry as the festival itself.</span><br><br><em><strong><a href="https://www.forbes.com/councils/forbescommunicationscouncil/2026/07/10/humans-in-the-loop-how-to-scale-with-ai-without-losing-your-brands-voice/"><span>Humans In The Loop: How To Scale With AI Without Losing Your Brand's Voice</span></a></strong></em><br><span>By Jenny Herbison, SVP Global Marketing at Exclaimer</span><br><span>Forbes - July 10, 2026</span><br><span>As leaders navigate AI in marketing, the point is not to choose between AI and human intervention&#8212;it is to learn how to blend them.</span><br><br><em><strong><a href="https://everything-pr.com/crisis-communications-statement-playbook"><span>Crisis Communications: Write a Statement in 30 Minutes</span></a></strong></em><br><span>Everything-PR - July 9, 2026</span><br><span>If you don't tell your story in that first hour, someone else will&#8212;and their version will define you. Losing control of the narrative from the start is a mistake from which many brands never recover.</span><br><br><em><strong><a href="https://www.swordandthescript.com/2026/07/what-is-public-relations/"><span>What is public relations? Trust, credibility and third-party validation [special guest post]</span></a></strong></em><strong><a href="https://www.swordandthescript.com/2026/07/what-is-public-relations/"><span> [VIDEO]</span></a></strong><br><span>By Alex Austin Vollor</span><br><span>Sword and the Script - July 10, 2026</span><br><span>Biola University Professor Carolyn Mae Kim explains, in a lecture posted to YouTube, that PR is much broader than simply promoting something, someone or an organization. She states that PR is centered on maintaining and building relationships between organizations and the people who matter to their success.</span></p><div><hr></div><p><em>If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to <a href="mailto:christophe@itkinfo.com?subject=I%20found%20you%20through%20the%20DPB!">reach out</a>.</em></p><p><em>All reports made with the help of <a href="http://reportmule.com/">Report Mule</a>.</em></p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://www.dailyprbrief.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading the Daily PR Brief! Subscribe for free to receive new posts and support our work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div>]]></content:encoded></item><item><title><![CDATA[Good day! Here's your Thursday Daily PR Brief - July 9, 2026]]></title><description><![CDATA[New York Life chief comms officer on what running with the bulls taught him about AI; Ways PR teams can streamline campaign workflows; Use data to manage a crisis; more!]]></description><link>https://www.dailyprbrief.com/p/thu070926</link><guid isPermaLink="false">https://www.dailyprbrief.com/p/thu070926</guid><dc:creator><![CDATA[Daily PR Brief]]></dc:creator><pubDate>Thu, 09 Jul 2026 17:43:51 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!wSKb!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7b25d5e1-57ec-46f6-9079-e2b29d1f5aa5_900x591.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" 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y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><div><hr></div><p><strong>Read some of today's best PR and Comms industry news clips:</strong></p><p><strong><a href="https://www.ragan.com/what-running-with-the-bulls-taught-me-about-ai/"><span>What running with the bulls taught me about AI (Ragan Communications - July 8, 2026)</span></a><br><br><a href="https://www.odwyerpr.com/story/public/25004/2026-07-09/return-office-mandates-reveal-crisis-trust.html"><span>Return-to-Office Mandates Reveal a Crisis of Trust (O'Dwyer's - July 9, 2026)</span></a><br><br><a href="https://www.prdaily.com/golin-ketchums-president-on-the-big-trends-from-cannes/"><span>Golin Ketchum's president on the big trends from Cannes (PR Daily - July 8, 2026)</span></a><br><br><a href="https://www.prnewsonline.com/how-to-be-a-journalists-pr-go-to-contact/"><span>85% of Tech Journalists Have a Primary PR Contact. How to Be That Person. (PRNEWS - July 8, 2026)</span></a><br><br><a href="https://wellbeingmagazine.com/why-thought-leadership-matters-in-todays-professional-landscape/"><span>Why Thought Leadership Matters in Today's Professional Landscape (Wellbeing Magazine - July 8, 2026)</span></a><br><br><a href="https://www.prmoment.com/good-bad-pr/good-and-bad-pr-ofcom-comes-for-virgin-halifax-falls-prince-harry-meh-behaviour-by-kismet-kebabs"><span>Good and Bad PR: Ofcom shafts Virgin, Halifax falls, Prince Harry &amp; meh behaviour by Kismet Kebabs (PRmoment (UK) - July 9, 2026)</span></a><br><br><a href="https://www.agilitypr.com/pr-news/pr-skills-profession/5-ways-pr-teams-can-streamline-campaign-workflows-for-faster-execution/"><span>5 ways PR teams can streamline campaign workflows for faster execution (Agility PR Solutions - July 8, 2026)</span></a><br><br><a href="https://www.commpro.biz/news/charmaine-riley-a-capitol-communicator-profile"><span>Charmaine Riley &#8212; A Capitol Communicator Profile (CommPRO - July 5, 2026)</span></a><br><br><a href="https://muckrack.com/blog/how-to-use-data-to-manage-a-crisis"><span>How to use data to manage a crisis (Muck Rack - July 9, 2026)</span></a><br><br><a href="https://www.forbes.com/councils/forbescommunicationscouncil/2026/07/09/weaponizing-the-one-star-review-turning-public-friction-into-educational-advantage/"><span>Weaponizing The One-Star Review: Turning Public Friction Into Educational Advantage (Forbes - July 9, 2026)</span></a><br><br><a href="https://everything-pr.com/the-anthropic-and-microsoft-studies-agree-the-pr-career-ladder-is-being-rebuilt"><span>PR Career Rebuilt: AI Reshapes the Communications Ladder (Everything PR - July 7, 2026)</span></a></strong></p><div><hr></div><p><em><strong>If you work with PR teams, agencies, founders, or comms leaders, forward them this free newsletter &#8212; they&#8217;ll thank you.</strong></em></p><div><hr></div><p><strong>Summary Section:</strong><br><br><em><strong><a href="https://www.ragan.com/what-running-with-the-bulls-taught-me-about-ai/"><span>What running with the bulls taught me about AI</span></a></strong></em><br><span>By Paul Gennaro, Chief Communications Officer, New York Life</span><br><span>Ragan Communications - July 8, 2026</span><br><span>New York Life&#8217;s chief communications officer returned from Spain prepared for unpredictability and resolved to keep moving.</span><br><br><em><strong><a href="https://www.odwyerpr.com/story/public/25004/2026-07-09/return-office-mandates-reveal-crisis-trust.html"><span>Return-to-Office Mandates Reveal a Crisis of Trust</span></a></strong></em><br><span>By Paul Oestreicher</span><br><span>O&#8217;Dwyer&#8217;s - July 9, 2026</span><br><span>Remote and hybrid work require managers to do what good leaders should have been doing all along: set clear expectations, define success, communicate priorities, measure outcomes and hold people accountable. When those disciplines are weak, the office becomes a substitute for management.</span><br><br><em><strong><a href="https://www.prdaily.com/golin-ketchums-president-on-the-big-trends-from-cannes/"><span>Golin Ketchum&#8217;s president on the big trends from Cannes</span></a></strong></em><br><span>By Paul Hiebert</span><br><span>PR Daily - July 8, 2026</span><br><span>Tamara Norman, president of the newly merged Golin Ketchum, has been in the industry for more than 30 years. Before the internet, as she put it. Throughout the past three decades, the biggest transformation she&#8217;s witnessed has been the increased pace of change.</span><br><br><em><strong><a href="https://www.prnewsonline.com/how-to-be-a-journalists-pr-go-to-contact/"><span>85% of Tech Journalists Have a Primary PR Contact. How to Be That Person.</span></a></strong></em><br><span>By Kristina Kennedy</span><br><span>PRNEWS - July 8, 2026</span><br><span>When Nycole Walsh and her research team at Kickstand surveyed 350 tech journalists about what&#8217;s working in their inboxes, 69% said they have warned a colleague about a specific PR person to avoid.</span><br><br><em><strong><a href="https://wellbeingmagazine.com/why-thought-leadership-matters-in-todays-professional-landscape/"><span>Why Thought Leadership Matters in Today&#8217;s Professional Landscape</span></a></strong></em><br><span>Wellbeing Magazine - July 8, 2026</span><br><span>On LinkedIn, in comment sections, in meetings, and even in casual conversations, people are constantly sharing takes on topics they may or may not fully understand. That&#8217;s not new. People have always had opinions. But most of them don&#8217;t really change how other people think or make decisions. They mostly add to the noise. So, how do some people manage to influence millions of people among all this noise?</span><br><br><em><strong><a href="https://www.prmoment.com/good-bad-pr/good-and-bad-pr-ofcom-comes-for-virgin-halifax-falls-prince-harry-meh-behaviour-by-kismet-kebabs"><span>Good and Bad PR: Ofcom shafts Virgin, Halifax falls, Prince Harry &amp; meh behaviour by Kismet Kebabs</span></a></strong></em><br><span>By Andy Barr, Season One Communications</span><br><span>PRmoment (UK) - July 9, 2026</span><br><span>With just weeks until the official &#8220;silly season&#8221; starts, the news agenda shows no signs of slowing down. Hold my hand as we take a slow and purposeful walk through the Good and Bad PR of the past seven days.</span><br><br><em><strong><a href="https://www.agilitypr.com/pr-news/pr-skills-profession/5-ways-pr-teams-can-streamline-campaign-workflows-for-faster-execution/"><span>5 ways PR teams can streamline campaign workflows for faster execution</span></a></strong></em><br><span>By Rebecca Barnatt-Smith</span><br><span>Agility PR Solutions - July 8, 2026</span><br><span>Managing large-scale campaigns as a growing PR team can be difficult without an optimized workflow in place.</span><br><br><em><strong><a href="https://www.commpro.biz/news/charmaine-riley-a-capitol-communicator-profile"><span>Charmaine Riley &#8212; A Capitol Communicator Profile</span></a></strong></em><br><span>By Debra Silimeo</span><br><span>CommPRO - July 5, 2026</span><br><span>In this edition of Capitol Communicators , we spotlight Charmaine Riley, Director of Communications at American Beverage and President of Washington Women in Public Relations, whose leadership is helping shape the future of communications across the Mid-Atlantic.</span><br><br><em><strong><a href="https://muckrack.com/blog/how-to-use-data-to-manage-a-crisis"><span>How to use data to manage a crisis</span></a></strong></em><br><span>Muck Rack - July 9, 2026</span><br><span>Data plays a critical role in shaping how crises are managed and understood. Here&#8217;s a guide to how communicators can use data to better prepare for and manage crisis situations.</span><br><br><em><strong><a href="https://www.forbes.com/councils/forbescommunicationscouncil/2026/07/09/weaponizing-the-one-star-review-turning-public-friction-into-educational-advantage/"><span>Weaponizing The One-Star Review: Turning Public Friction Into Educational Advantage</span></a></strong></em><br><span>By Richard Lowe, Financial Content Strategist at Coastal Debt Resolve</span><br><span>Forbes - July 9, 2026</span><br><span>By shifting the corporate paradigm from damage control to public education, the response to a negative review can become one of the most powerful trust-building assets a company possesses.</span><br><br><em><strong><a href="https://everything-pr.com/the-anthropic-and-microsoft-studies-agree-the-pr-career-ladder-is-being-rebuilt"><span>PR Career Rebuilt: AI Reshapes the Communications Ladder</span></a></strong></em><br><span>By Ronn Torossian, Founder and Chairman of 5W AI Communications</span><br><span>Everything PR - July 7, 2026</span><br><span>The PR career ladder is being rebuilt by AI, according to studies from Anthropic and Microsoft. While highly exposed, the field is restructuring, not disappearing.</span></p><div><hr></div><p>If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to <a href="mailto:christophe@itkinfo.com?subject=I%20found%20you%20through%20the%20DPB!">reach out</a>.</p><p>All reports made with the help of <a href="http://reportmule.com/">Report Mule</a>.</p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://www.dailyprbrief.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading the Daily PR Brief! Subscribe for free to receive new posts and support our work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div>]]></content:encoded></item><item><title><![CDATA[Hi! Your Wednesday Daily PR Brief awaits - July 8, 2026]]></title><description><![CDATA[Lessons from mahjong that translate directly to successful management of a crisis; How press release wire services compare; Media outreach mistakes brands still make; more!]]></description><link>https://www.dailyprbrief.com/p/wed070826</link><guid isPermaLink="false">https://www.dailyprbrief.com/p/wed070826</guid><dc:creator><![CDATA[Daily PR Brief]]></dc:creator><pubDate>Wed, 08 Jul 2026 17:49:10 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!ISLU!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0ac44b4e-9f52-4c44-89b0-d93bfc017ea9_900x675.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!ISLU!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0ac44b4e-9f52-4c44-89b0-d93bfc017ea9_900x675.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!ISLU!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0ac44b4e-9f52-4c44-89b0-d93bfc017ea9_900x675.jpeg 424w, https://substackcdn.com/image/fetch/$s_!ISLU!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0ac44b4e-9f52-4c44-89b0-d93bfc017ea9_900x675.jpeg 848w, https://substackcdn.com/image/fetch/$s_!ISLU!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0ac44b4e-9f52-4c44-89b0-d93bfc017ea9_900x675.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!ISLU!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0ac44b4e-9f52-4c44-89b0-d93bfc017ea9_900x675.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!ISLU!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0ac44b4e-9f52-4c44-89b0-d93bfc017ea9_900x675.jpeg" width="900" height="675" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/0ac44b4e-9f52-4c44-89b0-d93bfc017ea9_900x675.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:675,&quot;width&quot;:900,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:323393,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://www.dailyprbrief.com/i/206128447?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0ac44b4e-9f52-4c44-89b0-d93bfc017ea9_900x675.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!ISLU!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0ac44b4e-9f52-4c44-89b0-d93bfc017ea9_900x675.jpeg 424w, https://substackcdn.com/image/fetch/$s_!ISLU!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0ac44b4e-9f52-4c44-89b0-d93bfc017ea9_900x675.jpeg 848w, https://substackcdn.com/image/fetch/$s_!ISLU!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0ac44b4e-9f52-4c44-89b0-d93bfc017ea9_900x675.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!ISLU!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0ac44b4e-9f52-4c44-89b0-d93bfc017ea9_900x675.jpeg 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><div><hr></div><p><strong>Read some of today's best PR and Comms industry news clips:</strong></p><p><strong><a href="https://www.forbes.com/councils/forbescommunicationscouncil/2026/07/08/want-to-be-a-great-reputation-manager-play-mahjong/"><span>Want To Be A Great Reputation Manager? Play Mahjong (Forbes - July 8, 2026)</span></a><br><br><a href="https://www.odwyerpr.com/story/public/24991/2026-07-07/if-ethics-dont-scale-can-crisis-preparedness.html"><span>If Ethics Don't Scale, Can Crisis Preparedness? (O'Dwyer's - July 7, 2026)</span></a><br><br><a href="https://www.ragan.com/how-wendys-turned-a-minions-tie-in-into-an-employee-engagement-moment/"><span>How Wendy's turned a 'Minions' tie-in into an employee engagement moment (Ragan Communications - July 7, 2026)</span></a><br><br><a href="https://www.mediafirst.co.uk/blog/speaking-freely-paying-dearly"><span>Speaking freely, paying dearly (Media First (UK) - July 7, 2026)</span></a><br><br><a href="https://www.agilitypr.com/pr-news/content-media-relations/the-biggest-media-outreach-mistakes-brands-still-make/"><span>The biggest media outreach mistakes brands still make (Agility PR Solutions - July 6, 2026)</span></a><br><br><a href="https://www.axiapr.com/blog/how-do-press-release-wire-services-compare"><span>How do press release wire services compare? (Axia Public Relations - July 8, 2026)</span></a><br><br><a href="https://www.commpro.biz/news/ais-next-chapter-is-about-more-than-technology-its-about-trust-visibility-and-influence-7urYr"><span>AI's Next Chapter Is About More Than Technology. It's About Trust, Visibility and Influence. (CommPRO - July 8, 2026)</span></a><br><br><a href="https://substack.einpresswire.com/p/heard-on-the-streets-pr-pro-pam-perry"><span>Heard on the Streets: PR Pro Pam Perry on How To Build Your Brand In The Age of AI. (EIN Presswire - July 7, 2026) [VIDEO]</span></a><br><br><a href="https://www.fireflycomms.com/why-the-summer-pr-slowdown-is-a-myth/"><span>Why the summer PR slowdown is a myth (Firefly - July 6, 2026)</span></a><br><br><a href="https://www.prdaily.com/the-scoop-taylor-swifts-wedding-caused-a-brand-feeding-frenzy/"><span>The Scoop: Taylor Swift's wedding caused a brand feeding frenzy (PR Daily - July 6, 2026)</span></a><br><br><a href="https://influenceonline.co.uk/2026/07/03/the-networking-lessons-I-brought-back-from-cannes-lions"><span>The networking lessons I brought back from Cannes Lions (Influence (UK) - July 3, 2026)</span></a><br><br><a href="https://www.forbes.com/councils/forbesagencycouncil/2026/07/07/building-empathy-in-a-post-truth-and-low-trust-world/"><span>Building Empathy In A Post-Truth And Low-Trust World (Forbes - July 7, 2026)</span></a></strong></p><div><hr></div><p><em><strong>If you work with PR teams, agencies, founders, or comms leaders, forward them this free newsletter &#8212; they&#8217;ll thank you.</strong></em></p><div><hr></div><p><strong>Summary Section:</strong><br><br><em><strong><a href="https://www.forbes.com/councils/forbesagencycouncil/2026/05/07/social-media-is-a-must-for-ceos-and-heres-why-it-matters/">&#8203;</a><a href="https://www.forbes.com/councils/forbesagencycouncil/2026/05/21/authenticity-is-the-new-credibility-why-rigid-talking-points-fail-in-modern-pr/">&#8203;</a><a href="https://www.forbes.com/councils/forbescommunicationscouncil/2026/07/08/want-to-be-a-great-reputation-manager-play-mahjong/"><span>Want To Be A Great Reputation Manager? Play Mahjong</span></a></strong></em><br><span>By Alice Ferreira, Head of corporate communications at Webster Bank</span><br><span>Forbes - July 8, 2026</span><br><span>Here are seven key lessons from the mahjong table that translate directly to successful management of a crisis.&#8203;</span><br><br><em><strong><a href="https://www.odwyerpr.com/story/public/24991/2026-07-07/if-ethics-dont-scale-can-crisis-preparedness.html"><span>If Ethics Don't Scale, Can Crisis Preparedness?</span></a></strong></em><br><span>By Montieth Illingworth is the CEO &amp; Global Managing Partner of Montieth &amp; Company</span><br><span>O'Dwyer's - July 7, 2026</span><br><span>When companies grow rapidly, what happens to their ability to manage, learn from and prevent critical issues from evolving into full-blown crises?</span><br><br><em><strong><a href="https://www.ragan.com/how-wendys-turned-a-minions-tie-in-into-an-employee-engagement-moment/"><span>How Wendy's turned a 'Minions' tie-in into an employee engagement moment</span></a></strong></em><br><span>By Paul Hiebert</span><br><span>Ragan Communications - July 7, 2026</span><br><span>The recent collaboration between Wendy's and Minions to promote the series' latest film, "Minions &amp; Monsters," has generated plenty of press coverage. The restaurant chain, however, believes the key to translating that attention into business results is its frontline workforce.</span><br><br><em><strong><a href="https://www.mediafirst.co.uk/blog/speaking-freely-paying-dearly"><span>Speaking freely, paying dearly</span></a></strong></em><br><span>By Iain Wallace</span><br><span>Media First (UK) - July 7, 2026</span><br><span>It must have felt like a relatively safe environment. A podcast. A conversational format. A relaxed atmosphere. Less combative than a traditional broadcast interview. But as Australia's Prime Minister Anthony Albanese recently discovered, comments made in a seemingly informal setting can rapidly become front-page news.</span><br><br><em><strong><a href="https://www.agilitypr.com/pr-news/content-media-relations/the-biggest-media-outreach-mistakes-brands-still-make/"><span>The biggest media outreach mistakes brands still make</span></a></strong></em><br><span>By Lucy-Jayne Love</span><br><span>Agility PR Solutions - July 6, 2026</span><br><span>Media outreach has never been more accessible. AI can draft pitches in seconds, media databases provide instant access to thousands of journalist contacts, and automation platforms allow communication teams to distribute stories at an unprecedented scale. On the surface, these advancements should make earning media coverage easier than ever. Yet many brands are experiencing the opposite.</span><br><br><em><strong><a href="https://www.axiapr.com/blog/how-do-press-release-wire-services-compare"><span>How do press release wire services compare?</span></a></strong></em><br><span>By Lindsey Chastain</span><br><span>Axia Public Relations - July 8, 2026</span><br><span>Discover the strengths and weakensses of various press release wire services to better plan out your company's PR strategy.</span><br><br><em><strong><a href="https://www.commpro.biz/news/ais-next-chapter-is-about-more-than-technology-its-about-trust-visibility-and-influence-7urYr"><span>AI's Next Chapter Is About More Than Technology. It's About Trust, Visibility and Influence.</span></a></strong></em><br><span>By Fay Shapiro</span><br><span>CommPRO - July 8, 2026</span><br><span>From record investment to the rise of Generative Engine Optimization (GEO), the AI conversation is evolving in ways every communications professional should be watching.</span><br><br><em><strong><a href="https://substack.einpresswire.com/p/heard-on-the-streets-pr-pro-pam-perry"><span>Heard on the Streets: PR Pro Pam Perry on How To Build Your Brand In The Age of AI.</span></a></strong></em><strong><a href="https://substack.einpresswire.com/p/heard-on-the-streets-pr-pro-pam-perry"><span> [VIDEO]</span></a></strong><br><span>EIN Presswire - July 7, 2026</span><br><span>Pam Perry, CEO of Pam Perry PR, joins the first episode of our new video podcast, Heard on the Streets, to break down the shift from SEO to GEO, Generative Engine Optimization, and what it takes to stay visible as AI tools like ChatGPT and Gemini become where people go for answers.</span><br><br><em><strong><a href="https://www.fireflycomms.com/why-the-summer-pr-slowdown-is-a-myth/"><span>Why the summer PR slowdown is a myth</span></a></strong></em><br><span>By Justine Guillard</span><br><span>Firefly - July 6, 2026</span><br><span>Think PR can wait until September? Discover why summer is one of the best times to build media relationships and secure coverage before the autumn rush.</span><br><br><em><strong><a href="https://www.prdaily.com/the-scoop-taylor-swifts-wedding-caused-a-brand-feeding-frenzy/"><span>The Scoop: Taylor Swift's wedding caused a brand feeding frenzy</span></a></strong></em><br><span>By Allison Carter</span><br><span>PR Daily - July 6, 2026</span><br><span>Taylor Swift's wedding caused a brand feeding frenzy. Plus: Threads ties X in monthly active users; AI messaging gets more positive on humans; FIFA has a Trump problem.</span><br><br><em><strong><a href="https://influenceonline.co.uk/2026/07/03/the-networking-lessons-I-brought-back-from-cannes-lions"><span>The networking lessons I brought back from Cannes Lions</span></a></strong></em><br><span>By Niki Wheeler, Director of Communications at Hotwire</span><br><span>Influence (UK) - July 3, 2026</span><br><span>AI dominated the conversation at Cannes Lions, but one lesson stood out: the strongest careers are still built on meaningful professional relationships.</span><br><br><em><strong><a href="https://www.forbes.com/councils/forbesagencycouncil/2026/07/07/building-empathy-in-a-post-truth-and-low-trust-world/"><span>Building Empathy In A Post-Truth And Low-Trust World</span></a></strong></em><br><span>By Tim Wragg, Chief Executive Officer at Human8</span><br><span>Forbes - July 7, 2026</span><br><span>Marketing works and brands stay relevant only when we overcome biases, close knowledge gaps and relate to different types of people from the other side of the tracks.</span></p><div><hr></div><p>If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to <a href="mailto:christophe@itkinfo.com?subject=I%20found%20you%20through%20the%20DPB!">reach out</a>.</p><p>All reports made with the help of <a href="http://reportmule.com/">Report Mule</a>.</p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://www.dailyprbrief.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading the Daily PR Brief! Subscribe for free to receive new posts and support our work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div>]]></content:encoded></item><item><title><![CDATA[Lots of news, wisdom and insights in today's Daily PR Brief! - July 7, 2026]]></title><description><![CDATA[How brands can use Wikipedia to support GEO and online reputation; Navigating the new PR skillset to master in 2026; CEOs should take a hint from influencers; and more!]]></description><link>https://www.dailyprbrief.com/p/tue070726</link><guid isPermaLink="false">https://www.dailyprbrief.com/p/tue070726</guid><dc:creator><![CDATA[Daily PR Brief]]></dc:creator><pubDate>Tue, 07 Jul 2026 17:28:17 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!elGI!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ffa6723a5-98b1-495d-86a9-7673b878fe46_900x564.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!elGI!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ffa6723a5-98b1-495d-86a9-7673b878fe46_900x564.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!elGI!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ffa6723a5-98b1-495d-86a9-7673b878fe46_900x564.jpeg 424w, https://substackcdn.com/image/fetch/$s_!elGI!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ffa6723a5-98b1-495d-86a9-7673b878fe46_900x564.jpeg 848w, https://substackcdn.com/image/fetch/$s_!elGI!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ffa6723a5-98b1-495d-86a9-7673b878fe46_900x564.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!elGI!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ffa6723a5-98b1-495d-86a9-7673b878fe46_900x564.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!elGI!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ffa6723a5-98b1-495d-86a9-7673b878fe46_900x564.jpeg" width="900" height="564" 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srcset="https://substackcdn.com/image/fetch/$s_!elGI!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ffa6723a5-98b1-495d-86a9-7673b878fe46_900x564.jpeg 424w, https://substackcdn.com/image/fetch/$s_!elGI!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ffa6723a5-98b1-495d-86a9-7673b878fe46_900x564.jpeg 848w, https://substackcdn.com/image/fetch/$s_!elGI!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ffa6723a5-98b1-495d-86a9-7673b878fe46_900x564.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!elGI!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ffa6723a5-98b1-495d-86a9-7673b878fe46_900x564.jpeg 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><div><hr></div><p><strong>Read some of today's best PR and Comms industry news clips:</strong></p><p><strong><a href="https://substack.einpresswire.com/p/wikipedia-expert-josh-greene-on-how"><span>Wikipedia Expert Josh Greene on How Brands Can Use the Platform to Support GEO and Online Reputation (EIN Presswire - July 2, 2026)</span></a><br><br><a href="https://www.prdaily.com/stop-complaining-and-start-doing-a-wake-up-call-for-pr-professionals/"><span>Stop complaining and start doing: A wake-up call for PR professionals (PR Daily - July 6, 2026)</span></a><br><br><a href="https://instituteforpr.org/pwc-risk-volatility-2026/"><span>How Executives Are Responding to Risk and Volatility (Institute for Public Relations - July 1, 2026)</span></a><br><br><a href="https://prsay.prsa.org/2026/07/07/format-your-way-to-ai-citations/"><span>Format Your Way to AI Citations (PRsay - July 7, 2026)</span></a><br><br><a href="https://www.agilitypr.com/pr-news/pr-skills-profession/navigating-the-new-pr-skillset-what-communicators-must-master-in-2026-beyond/"><span>Navigating the new PR skillset: What communicators must master in 2026 &amp; beyond (Agility PR Solutions - July 7, 2026)</span></a><br><br><a href="https://www.axiapr.com/blog/influencing-leaders-with-james-lukaszewski-on-top-of-pr"><span>Influencing leaders with James Lukaszewski | On Top of PR (Axia Public Relations - July 7, 2026) [PODCAST]</span></a><br><br><a href="https://ciprcrisiscommsnetwork.com/bledcom-2026-bridging-the-gap-between-crisis-communication-academics-and-practitioners/"><span>Bledcom 2026: Bridging the gap between Crisis communication academics and practitioners (CIPR Crisis Comms Network - July 6, 2026)</span></a><br><br><a href="https://www.commpro.biz/news/how-brands-are-leveraging-the-fifa-world-cup-to-build-engagement"><span>How Brands Are Leveraging the FIFA World Cup to Build Engagement (CommPRO - July 6, 2026)</span></a><br><br><a href="https://www.thecolabbrief.com/p/you-need-to-see-these-stats-before-your-next-pitch"><span>You Need To See These Stats Before Your Next Pitch (The Colab Brief - July 7, 2026)</span></a><br><br><a href="https://www.fireflycomms.com/ceos-should-take-a-hint-from-influencers/"><span>CEOs should take a hint from influencers (Firefly - July 6, 2026)</span></a><br><br><a href="https://www.fischtankpr.com/blog/ai-agents-pr/"><span>AI Agents PR: How AI Agents Are Impacting the Workforce (FischTank PR - July 6, 2026)</span></a><br><br><a href="https://insideoutpr.com.au/blog/anthony-albaneses-misogynistic-moment-about-minogue-why-crisis-communications-matter/"><span>Anthony Albanese's Misogynistic Moment about Minogue: Why Crisis Communications Matter (InsideOut Public Relations (Australia) - July 7, 2026)</span></a><br><br><a href="https://www.swordandthescript.com/2026/07/pr-and-b2b-marketing-statistics-2026/"><span>28 PR and B2B marketing statistics from studies published so far in 2026 (Sword and the Script - July 7, 2026)</span></a></strong></p><div><hr></div><p><em><strong>If you work with PR teams, agencies, founders, or comms leaders, forward them this free newsletter &#8212; they&#8217;ll thank you.</strong></em></p><div><hr></div><p><strong>Summary Section:</strong><br><br><em><strong><a href="https://www.forbes.com/councils/forbesagencycouncil/2026/05/07/social-media-is-a-must-for-ceos-and-heres-why-it-matters/">&#8203;</a><a href="https://www.forbes.com/councils/forbesagencycouncil/2026/05/21/authenticity-is-the-new-credibility-why-rigid-talking-points-fail-in-modern-pr/">&#8203;</a><a href="https://substack.einpresswire.com/p/wikipedia-expert-josh-greene-on-how"><span>Wikipedia Expert Josh Greene on How Brands Can Use the Platform to Support GEO and Online Reputation</span></a></strong></em><br><span>By Issac Morgan</span><br><span>EIN Presswire - July 2, 2026</span><br><span>Many companies and brands are eager to appear on Wikipedia, an online encyclopedia that can amplify visibility and, for some, carry a sense of prestige.</span><br><br><em><strong><a href="https://www.prdaily.com/stop-complaining-and-start-doing-a-wake-up-call-for-pr-professionals/"><span>Stop complaining and start doing: A wake-up call for PR professionals</span></a></strong></em><br><span>By Matthew Libassi</span><br><span>PR Daily - July 6, 2026</span><br><span>The industry doesn't need negative attitudes. It needs practitioners with a positive mindset.</span><br><br><em><strong><a href="https://instituteforpr.org/pwc-risk-volatility-2026/"><span>How Executives Are Responding to Risk and Volatility</span></a></strong></em><br><span>Institute for Public Relations - July 1, 2026</span><br><span>PwC examined how U.S. executives are responding to policy shifts, geopolitical risks, economic uncertainty, and growth opportunities in 2026.</span><br><br><em><strong><a href="https://prsay.prsa.org/2026/07/07/format-your-way-to-ai-citations/"><span>Format Your Way to AI Citations</span></a></strong></em><br><span>By Ann Wylie</span><br><span>PRsay - July 7, 2026</span><br><span>AI tools don&#8217;t read your content the way humans do &#8212; they extract it. If your content makes extraction seamless, AI cites you. If it doesn&#8217;t, AI cites your competitors.</span><br><br><em><strong><a href="https://www.agilitypr.com/pr-news/pr-skills-profession/navigating-the-new-pr-skillset-what-communicators-must-master-in-2026-beyond/"><span>Navigating the new PR skillset: What communicators must master in 2026 &amp; beyond</span></a></strong></em><br><span>By Catherine Schwartz</span><br><span>Agility PR Solutions - July 7, 2026</span><br><span>Public relations has always been a moving target. However, the last few years have felt like someone hit fast-forward.</span><br><br><em><strong><a href="https://www.axiapr.com/blog/influencing-leaders-with-james-lukaszewski-on-top-of-pr"><span>Influencing leaders with James Lukaszewski | On Top of PR</span></a></strong></em><strong><a href="https://www.axiapr.com/blog/influencing-leaders-with-james-lukaszewski-on-top-of-pr"><span> [PODCAST]</span></a></strong><br><span>Axia Public Relations - July 7, 2026</span><br><span>James Lukaszewski discusses how trusted advisors influence leaders with practical frameworks, candid communication, and better decision-making.</span><br><br><em><strong><a href="https://ciprcrisiscommsnetwork.com/bledcom-2026-bridging-the-gap-between-crisis-communication-academics-and-practitioners/"><span>Bledcom 2026: Bridging the gap between Crisis communication academics and practitioners</span></a></strong></em><br><span>CIPR Crisis Comms Network - July 6, 2026</span><br><span>One clear takeaway from the conference was a growing recognition of the need to strengthen connections between crisis communication academics and industry practitioners.</span><br><br><em><strong><a href="https://www.commpro.biz/news/how-brands-are-leveraging-the-fifa-world-cup-to-build-engagement"><span>How Brands Are Leveraging the FIFA World Cup to Build Engagement</span></a></strong></em><br><span>By Bill Davies</span><br><span>CommPRO - July 6, 2026</span><br><span>As the FIFA World Cup commands global attention, brands of all sizes have an opportunity to join the conversation with smart, authentic activations that connect with fans in meaningful ways.</span><br><br><em><strong><a href="https://www.thecolabbrief.com/p/you-need-to-see-these-stats-before-your-next-pitch"><span>You Need To See These Stats Before Your Next Pitch</span></a></strong></em><br><span>The Colab Brief - July 7, 2026</span><br><span>We're busy planning vacations, reapplying SPF for the third time today, and wondering if we really need to answer that email before Monday. Meanwhile, journalists are...still journalist-ing. The news doesn't stop because there's a heat wave and someone brought popsicles to the office. And a recent Pitch Report is a good reminder that better PR starts by seeing the world from their side of the inbox and going back to the basics.</span><br><br><em><strong><a href="https://www.fireflycomms.com/ceos-should-take-a-hint-from-influencers/"><span>CEOs should take a hint from influencers</span></a></strong></em><br><span>By Rebecca Glock</span><br><span>Firefly - July 6, 2026</span><br><span>What can CEOs learn from influencers? Not personal branding, but how consistent communication builds trust, credibility and a stronger company reputation.</span><br><br><em><strong><a href="https://www.fischtankpr.com/blog/ai-agents-pr/"><span>AI Agents PR: How AI Agents Are Impacting the Workforce</span></a></strong></em><br><span>By Alexa Topolski and Julia Kindig</span><br><span>FischTank PR - July 6, 2026</span><br><span>Given the available tools, AI Agents possess various functions such as decision-making, problem-solving, interacting with external environments and conducting actions. Read more about the success and fluidity of AI Agents and how AI Agents PR is effective across various business structures.</span><br><br><em><strong><a href="https://insideoutpr.com.au/blog/anthony-albaneses-misogynistic-moment-about-minogue-why-crisis-communications-matter/"><span>Anthony Albanese's Misogynistic Moment about Minogue: Why Crisis Communications Matter</span></a></strong></em><br><span>By Alyssa Attard</span><br><span>InsideOut Public Relations (Australia) - July 7, 2026</span><br><span>This incident goes to show that in today's media environment, every public appearance is a communications exercise, whether it's in parliament, on a breakfast TV show, or even a comedic podcast.</span><br><br><em><strong><a href="https://www.swordandthescript.com/2026/07/pr-and-b2b-marketing-statistics-2026/"><span>28 PR and B2B marketing statistics from studies published so far in 2026</span></a></strong></em><br><span>By Frank Strong, MA, MBA</span><br><span>Sword and the Script - July 7, 2026</span><br><span>Mid-2026 data reveals AI delivering underwhelming returns while B2B marketing and PR grapple with fractured media, longer sales cycles, and the enduring value of trust and reputation.</span></p><div><hr></div><p>If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to <a href="mailto:christophe@itkinfo.com?subject=I%20found%20you%20through%20the%20DPB!">reach out</a>.</p><p>All reports made with the help of <a href="http://reportmule.com/">Report Mule</a>.</p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://www.dailyprbrief.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading the Daily PR Brief! Subscribe for free to receive new posts and support our work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div>]]></content:encoded></item><item><title><![CDATA[It's Monday! Peruse today's Daily PR Brief - July 6, 2026]]></title><description><![CDATA[Inside the PR response to the Reflecting Pool algae controversy; Reputation risks behind global sporting events; Why brand consistency matters more than virality in 2026; more!]]></description><link>https://www.dailyprbrief.com/p/mon070626</link><guid isPermaLink="false">https://www.dailyprbrief.com/p/mon070626</guid><dc:creator><![CDATA[Daily PR Brief]]></dc:creator><pubDate>Mon, 06 Jul 2026 17:05:37 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!960F!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F05e42f42-6d75-4f19-b918-6ca1609e7459_900x596.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" 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y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><div><hr></div><p><strong>Read some of today's best PR and Comms industry news clips:</strong></p><p><strong><a href="https://www.prdaily.com/inside-the-pr-response-to-the-reflecting-pool-algae-controversy/"><span>Inside the PR response to the Reflecting Pool algae controversy (PR Daily - July 2, 2026)</span></a><br><br><a href="https://www.forbes.com/councils/forbescommunicationscouncil/2026/07/06/why-humor-is-the-most-underinvested-asset-in-brand-communication/"><span>Why Humor Is The Most Underinvested Asset In Brand Communication (Forbes - July 6, 2026)</span></a><br><br><a href="https://www.digitaljournal.com/article/pr-is-entering-a-new-era-where-discoverability-matters-as-much-as-coverage/"><span>PR is entering a new era where discoverability matters as much as coverage (Digital Journal - July 3, 2026)</span></a><br><br><a href="https://www.odwyerpr.com/story/public/24978/2026-07-03/japan-remains-1-us-impact.html"><span>Japan Remains #1 in US Impact (O'Dwyer's - July 3, 2026)</span></a><br><br><a href="https://www.prnewsonline.com/america-250s-biggest-communications-risk-isnt-external-its-internal/"><span>America 250's Biggest Communications Risk Isn't External. It's Internal (PRNEWS - June 30, 2026)</span></a><br><br><a href="https://instituteforpr.org/world-cup-schneider/"><span>The Reputation Risks Behind Global Sporting Events (Institute for Public Relations - July 1, 2026)</span></a><br><br><a href="https://www.prmoment.com/opinion/pr-stunt-watch-the-accidental-wimbledon-special-sort-of"><span>Stunt Watch: The (accidental) Wimbledon Special...sort of (PRmoment (UK) - July 2, 2026)</span></a><br><br><a href="https://www.agilitypr.com/pr-news/branding-reputation/why-brand-consistency-matters-more-than-virality-in-2026/"><span>Why brand consistency matters more than virality in 2026 (Agility PR Solutions - July 6, 2026)</span></a><br><br><a href="https://ciprcrisiscommsnetwork.com/a-world-in-crisis-and-opportunities-for-public-relations-conclusion-from-bledcom-2026/"><span>A world in crisis and opportunities for Public Relations: Conclusion from BledCom 2026 (CIPR Crisis Comms Network - July 4, 2026)</span></a><br><br><a href="https://www.commpro.biz/news/how-brands-can-use-wikipedia-to-improve-ai-search-visibility-geo-and-online-reputation"><span>How Brands Can Use Wikipedia to Improve AI Search Visibility, GEO and Online Reputation (CommPRO - July 6, 2026)</span></a><br><br><a href="https://www.ragan.com/how-to-localize-internal-comms-messages-without-reworking-everything/"><span>How to localize internal comms messages without reworking everything (Ragan Communications - July 6, 2026)</span></a><br><br><a href="https://www.provokemedia.com/latest/article/perspective-why-ethical-communication-is-pr%27s-blind-spot"><span>Perspective: Why Ethical Communication is PR's Blind Spot (PRovoke Media - July 6, 2026)</span></a></strong></p><div><hr></div><p><em><strong>If you work with PR teams, agencies, founders, or comms leaders, forward them this free newsletter &#8212; they&#8217;ll thank you.</strong></em></p><div><hr></div><p><strong>Summary Section:</strong><br><br><em><strong><a href="https://www.forbes.com/councils/forbesagencycouncil/2026/05/07/social-media-is-a-must-for-ceos-and-heres-why-it-matters/">&#8203;</a><a href="https://www.forbes.com/councils/forbesagencycouncil/2026/05/21/authenticity-is-the-new-credibility-why-rigid-talking-points-fail-in-modern-pr/">&#8203;</a><a href="https://www.prdaily.com/inside-the-pr-response-to-the-reflecting-pool-algae-controversy/"><span>Inside the PR response to the Reflecting Pool algae controversy</span></a></strong></em><br><span>By Allison Carter</span><br><span>PR Daily - July 2, 2026</span><br><span>When algae in the Lincoln Memorial Reflecting Pool became a political flashpoint, the PR response focused on science, facts and visible proof.</span><br><br><em><strong><a href="https://www.forbes.com/councils/forbescommunicationscouncil/2026/07/06/why-humor-is-the-most-underinvested-asset-in-brand-communication/"><span>Why Humor Is The Most Underinvested Asset In Brand Communication</span></a></strong></em><br><span>By Sarah Little, SVP Marketing at StorageMart &amp; Manhattan Mini Storage</span><br><span>Forbes - July 6, 2026</span><br><span>Humor is hard to execute, easier to get wrong and more difficult to measure in a short-term lens. But I&#8217;d argue that fear is costing brands more than they realize.</span><br><br><em><strong><a href="https://www.digitaljournal.com/article/pr-is-entering-a-new-era-where-discoverability-matters-as-much-as-coverage/"><span>PR is entering a new era where discoverability matters as much as coverage</span></a></strong></em><br><span>By Jon Stojan</span><br><span>Digital Journal - July 3, 2026</span><br><span>Public relations has traditionally been defined by one primary objective: securing media coverage in credible publications. For decades, success was measured by the volume and quality of placements a brand could earn across print and digital media. Today, that definition is expanding.</span><br><br><em><strong><a href="https://www.odwyerpr.com/story/public/24978/2026-07-03/japan-remains-1-us-impact.html"><span>Japan Remains #1 in US Impact</span></a></strong></em><br><span>By Steve Barnes</span><br><span>O'Dwyer's - July 3, 2026</span><br><span>Japan has kept its position as the country with the strongest ties to the U.S. for the third consecutive year in the recently released 2026 BGR Impact Index.</span><br><br><em><strong><a href="https://www.prnewsonline.com/america-250s-biggest-communications-risk-isnt-external-its-internal/"><span>America 250's Biggest Communications Risk Isn't External. It's Internal</span></a></strong></em><br><span>PRNEWS - June 30, 2026</span><br><span>As the United States celebrates its 250th anniversary, many organizations are preparing external campaigns focused on patriotism, community impact and national pride. Brand partnerships, commemorative activations and purpose-driven storytelling are taking shape. For Chief Communications Officers, however, America 250 presents a less obvious challenge: credibility.</span><br><br><em><strong><a href="https://instituteforpr.org/world-cup-schneider/"><span>The Reputation Risks Behind Global Sporting Events</span></a></strong></em><br><span>By Erika J. Schneider</span><br><span>Institute for Public Relations - July 1, 2026</span><br><span>With the 2026 FIFA World Cup underway, this is a good time to examine how audiences engage with tournament coverage and what lessons remain from the 2022 World Cup in Qatar.</span><br><br><em><strong><a href="https://www.prmoment.com/opinion/pr-stunt-watch-the-accidental-wimbledon-special-sort-of"><span>Stunt Watch: The (accidental) Wimbledon Special...sort of</span></a></strong></em><br><span>By PRmoment.com</span><br><span>PRmoment (UK) - July 2, 2026</span><br><span>It's PR stuntwatch time! Please enjoy an accidental Wimbledon Special, with a splash of heatwave for good measure.</span><br><br><em><strong><a href="https://www.agilitypr.com/pr-news/branding-reputation/why-brand-consistency-matters-more-than-virality-in-2026/"><span>Why brand consistency matters more than virality in 2026</span></a></strong></em><br><span>By Muhammad Fahis</span><br><span>Agility PR Solutions - July 6, 2026</span><br><span>A single social media post can generate millions of views overnight, creating the impression that visibility alone is the key to success. However, temporary attention does not always lead to stronger customer relationships, sustainable revenue, or lasting market influence.</span><br><br><em><strong><a href="https://ciprcrisiscommsnetwork.com/a-world-in-crisis-and-opportunities-for-public-relations-conclusion-from-bledcom-2026/"><span>A world in crisis and opportunities for Public Relations: Conclusion from BledCom 2026</span></a></strong></em><br><span>CIPR Crisis Comms Network - July 4, 2026</span><br><span>Now in its 33rd year, BledCom &#8211; the International Public Relations Research Symposium held annually at Bled in Slovenia &#8211; is moving progressively towards the topic of turbulence.</span><br><br><em><strong><a href="https://www.commpro.biz/news/how-brands-can-use-wikipedia-to-improve-ai-search-visibility-geo-and-online-reputation"><span>How Brands Can Use Wikipedia to Improve AI Search Visibility, GEO and Online Reputation</span></a></strong></em><br><span>By Isaac Morgan</span><br><span>CommPRO - July 6, 2026</span><br><span>And as artificial intelligence reshapes communications strategies, with generative engine optimization (GEO) at the forefront, people also want to know: Are Wikipedia pages reliable sources for the large language models used by AI search tools and chatbots?</span><br><br><em><strong><a href="https://www.ragan.com/how-to-localize-internal-comms-messages-without-reworking-everything/"><span>How to localize internal comms messages without reworking everything</span></a></strong></em><br><span>By Sean Devlin</span><br><span>Ragan Communications - July 6, 2026</span><br><span>When Flora Bertin's team at Novartis Canada compares broad global messaging with messaging about what the company is doing locally, the local version usually gets more traction.</span><br><br><em><strong><a href="https://www.provokemedia.com/latest/article/perspective-why-ethical-communication-is-pr%27s-blind-spot"><span>Perspective: Why Ethical Communication is PR's Blind Spot</span></a></strong></em><br><span>By Rui Martins</span><br><span>PRovoke Media - July 6, 2026</span><br><span>Rui Martins writes that as AI transforms communications, the profession continues to overlook one of its oldest ethical responsibilities: the power of language to reinforce&#8212;or reduce&#8212;stigma.</span></p><div><hr></div><p>If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to <a href="mailto:christophe@itkinfo.com?subject=I%20found%20you%20through%20the%20DPB!">reach out</a>.</p><p>All reports made with the help of <a href="http://reportmule.com/">Report Mule</a>.</p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://www.dailyprbrief.com/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading the Daily PR Brief! 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