Daily PR Brief - November 9th, 2016
Good morning. Here are today's top clips -
What We’ve Learned About the Media Industry During This Election (The New York Times - November 8, 2016)
Election 2016: What Do Brands Do Now? (PR News - November 9, 2016)
Seven Ways To Ensure Your Brand's Message Reaches Your Target Consumer (Forbes - November 9, 2016)
The PR Agency Model Is Broken (Forbes - November 9, 2016)
Study: Comms heads still struggle to gain CEO's favor (PR Week - November 9, 2016)
WPP signs agreement with Iranian marketing group PPG (PR Week - November 9, 2016)
Black PR Pros Make Progress, But Still Hit Glass Ceiling (O'Dwyer's - November 8, 2016)
AASP Appoints Rosen Group AOR (O'Dwyer's - November 8, 2016)
Spain Exits Koch Industries (O'Dwyer's - November 9, 2016)
10 great tools to ferret out plagiarized text (Ragan - November 8, 2016)
Infographic: What the perfect social media post looks like (Ragan - November 9, 2016)
6 lessons for perfect pitches (Ragan - November 8, 2016)
Making the Pitch: 4 Tips for Writing Great Emails (PR News - November 8, 2016)
Beach House PR & Social Announces Client and Personnel News (Bulldog Reporter - November 9, 2016)
LaVoieHealthScience Announces Additions to Senior Leadership and Communications Teams (Bulldog Reporter - November 9, 2016)
Woodruff Sweitzer Adds Four Team Members (Bulldog Reporter - November 9, 2016)
Business Wire’s New 2016 Media Survey Offers “Media Blueprint” for News Distribution Best Practices (Bulldog Reporter - November 9, 2016)
What's the Difference Between Managing an Online Crisis vs. an Offline Crisis? [VIDEO] (Melissa Agnes - November 8, 2016)
Summary Section:
What We’ve Learned About the Media Industry During This Election
By John Herrman
The New York Times - November 8, 2016
By now, we realize that these stories were only half-told. Established news media continue to face strong financial headwinds. But these organizations still exist and exerted clear power, too. The digital social networks, meanwhile, attracted many millions of users to old and new forms of news coverage, as predicted. Their rise to prominence was not overstated. But, as companies, they have either failed to reckon with their new medialike roles — as hosts, gatekeepers and de facto editors — or rejected them outright. It will be clear, in retrospect, that this was an election experienced from the bottom of a media trough. Votes were cast from the valley between a collapsing media that was, at one time, at least nominally trusted, and a new media that is not yet ready for the responsibilities it is inheriting.
Election 2016: What Do Brands Do Now?
By Seth Arenstein
PR News - November 9, 2016
The simple answer is if they believe their positions were true to their brand values, they remain authentic. The last thing a brand wants to do is back off a position it’s taken, Shaphard says, and have consumers wondering what the brand stands for. Remember, brand values and missions were carefully crafted, evolving over many years. That’s far more time than a political campaign cycle. As such, it’s unwise to abandon them quickly, Stephen Payne of Feld Entertainment, says in PR News Pro. If you’re a brand, there’s nothing wrong with having 50% of the market agreeing with your political viewpoint.
Seven Ways To Ensure Your Brand's Message Reaches Your Target Consumer
By Forbes Agency Council
Forbes - November 9, 2016
Success on social is all about relevance. The three things that drive relevance most are timeliness, locality and personalization. Ensure your posts hit on one or more of these factors by truly knowing your network audiences. Employ tools like NUVI, SpotRight & InsightPool before, during and after content planning and production phases to ensure your content breaks through algorithms and drives engagement. - Kevin Planovsky, Vert
The PR Agency Model Is Broken
By Beth Monaghan,co-founder and CEO, InkHouse
Forbes - November 9, 2016
We’ve earned ourselves a bad reputation. The U.S. Bureau of Labor and Statistics (BLS) describes the work conditions in PR this way: “Long workdays are common, as is overtime.” Our profession always ends up on lists of the top 10 most stressful jobs and is also known for employee churn rates as high as 20 to 25%. PR is not a factory line. It’s a creativity flow that also requires resourcefulness and connections, all three of which require a huge amount of judgment on the part of the employee. If we’re going ask employees for ideas that could shape markets, why on earth are we asking them to operate in environments that sap their souls?
Study: Comms heads still struggle to gain CEO's favor
By Sean Czarnecki
PR Week - November 9, 2016
An APCO Worldwide study weaves a complicated narrative about the state of the CCO today. While 79% of respondents say the CEO views comms as being relevant and important, barely more than half (51%) were "highly confident" their opinion in business-critical discussion mattered. Large swaths of respondents said they have access to the CEO (89%). The ascendance of social media has driven comms’ significance in their organization, according to 62% of respondents. Still, less than half (47%) think comms is "highly integrated or involved throughout the organization." Only a quarter (26%) believe their opinions always matter when the company makes "business-critical decisions." And 52% said they report directly to the CEO, with 29% indicating they’re a key business advisor to the company head.
WPP signs agreement with Iranian marketing group PPG
By Robert Smith
PR Week - November 9, 2016
PPG also operates major local PR newswire service Akhbar Rasmi, as well as several content and social media management businesses. "This initiative continues WPP’s strategy of focusing on three key areas that differentiate the Group's offering to clients: content, technology and data," a WPP statement said.
Black PR Pros Make Progress, But Still Hit Glass Ceiling
O'Dwyer's - November 8, 2016
A white paper released by the National Black Public Relations Society, Inc. shows that while black PR practitioners are making progress in mid- and senior-level positions in the PR industry, they are still unable to break into the executive suite. Of the 20.6 percent of respondents working in the corporate sector, none were executive level professionals, senior vice presidents or chief communication officers. About 75 percent had graduate degrees, 60 percent began their career in public relations, about 13 percent spoke a foreign language and the ages ranged from 18 to 74, with about 35 percent in the 35 to 44 years-old age range. 71 percent were female, 29% male.
AASP Appoints Rosen Group AOR
By Jon Gingerich
O'Dwyer's - November 8, 2016
AASP is an international organization that offers member certification and promotes the development of science and ethics in the field of sport psychology, an interdisciplinary science whose professionals work with athletes, coaches, performers and staff of high-risk occupations. The Rosen Group will now lead all media relations, brand awareness, social media and thought-leadership for the organization and helping AASP achieve its PR goals.
Spain Exits Koch Industries
By Editorial Staff
O'Dwyer's - November 9, 2016
Ken Spain, managing director for corporate communications and exernal affairs for Koch Industries, has moved to Washington lobbying and public affairs shop CGCN Group to handle strategic communications assignments.
10 great tools to ferret out plagiarized text
By Alok Rana
Ragan - November 8, 2016
Plagiarisma: Upload a .txt, .rtf or a .doc file. Plagium: Using Plagium,you can scan as many as 25,000 characters, using Yahoo, Bing and Google It sends you an email alert whenever your article is copied. Plagiarism Checker for Students: This tool is free, but it will only scrape through blogs. Copyscape: scrapes through online content, providing links where the article has been copied. Duplichecker: This free tool lets you check unpublished content. Grammarly Online Plagiarism Checker. Plagiarism Checker: This is another reliable and free tool, but it limits you to five searches a day. DMCA Scan: Though largely meant to protect your website, it can also help you in reporting errors to Google. Small SEO tools: Google is the very best and is absolutely free.
Infographic: What the perfect social media post looks like
By Kristin Piombino Long
Ragan - November 9, 2016
The key is to carefully craft each social media update with a sound strategy in mind, an infographic from myclever Agency says. It reveals what the ideal posts look like for LinkedIn, YouTube, Instagram, Facebook, Twitter, Pinterest, Snapchat and other platforms, as well as the best time to post on each site. It also details how to write effective captions and calls to action, what type of content works best on each network, how to engage with followers and more.
6 lessons for perfect pitches
By Spencer Turney, Account executive at the Bradford Group
Ragan - November 8, 2016
Follow the news. Simplify your story. Perfect your pitch. The hook should be the reason that readers will want to read your story, and the meat is the actual facts and main source of newsworthy information that speaks to a journalist. Mold your efforts to members of the media. A blanket email to several news outlets with different focuses will only serve to aggravate journalists. Know your contact. Have your answers ready.
Making the Pitch: 4 Tips for Writing Great Emails
By Seth Arenstein
PR News - November 8, 2016
Respect Your Reader’s Time. State your reason for writing and get to your call to action (CTA) quickly and clearly. Make the First Sentences Count. Use "Please" and "Thank You." Spelling Counts, But There’s More. Haste really does make waste, particularly when it comes to writing.
Beach House PR & Social Announces Client and Personnel News
Bulldog Reporter - November 9, 2016
Beach House PR & Social announced the hires of Liz Spornick as Senior Social Media Manager, Brittany Hohl as Senior Account Executive PR, and Ellie Wiekamp as Account Executive, PR. The firm also promoted Nicole Kegley from Account Executive, Influencer Marketing to Senior Account Executive + Brand Communications.
LaVoieHealthScience Announces Additions to Senior Leadership and Communications Teams
Bulldog Reporter - November 9, 2016
LaVoieHealthScience (LHS), an integrated strategic communications agency focused on the health and life science industry, announced the appointment of health and science communications veteran, Sharon Correia as Vice President, Integrated Communications. Sharon joins other members who comprise the senior leadership at LHS, including Lisa DeScenza, Sr. Dir., Beth Kurth, VP, IR, Ben Navon, AVP, PR and Ella Deych, AVP, Finance and Administration. Prior to joining LHS, Sharon was Senior Director of Corporate Communications at Navidea Biopharmaceuticals, a biotech focused on development and commercialization of immunodiagnostics and therapeutics to identify and treat diseases.
Woodruff Sweitzer Adds Four Team Members
Bulldog Reporter - November 9, 2016
As a result, Woodruff Sweitzer (WS) recently announced the addition of Jenell Loschke, Kelsey Maggio and Sarah Chaney to its Kansas City office and Collin Huff to its Columbia, Missouri, office. Loschke joins WS as a public relations manager. Prior to her new position, she held account management and media relations positions at Charleston Orwig, where she was responsible for message development, media outreach, event planning and issues management. Maggio joins WS as a copywriter. She most recently worked as an associate creative director of content at Turn the Page Online Marketing in Lee’s Summit, Missouri. Chaney joins the agency as an account coordinator. Before coming to WS, she worked as a new business assistant at GlynnDevins. Finally, Huff has joined as an account coordinator. He previously worked as a marketing and communications intern for the Maryville (Mo.) R-II School District.
Business Wire’s New 2016 Media Survey Offers “Media Blueprint” for News Distribution Best Practices
Bulldog Reporter - November 9, 2016
In an interesting reversal from last year’s survey, this year 50% of respondents, the majority, perceive The New York Times “traditional” style of media as being the future of news media, while the BuzzFeed “interactive” model came in second. When analyzing the data further it was revealed that the BuzzFeed model does lead among the Generation X demographic, however, the emerging journalists in the Millennial age bracket lean towards Reddit. Key questions were asked regarding journalists’ use of newswires. Journalists that use a newswire do so daily (54%) with nearly a quarter using one several times a day (24%).
What's the Difference Between Managing an Online Crisis vs. an Offline Crisis? [VIDEO]
By Melissa Agnes, President and lead crisis management consultant of Agnes + Day
Melissa Agnes - November 8, 2016
As this is a common question, I thought I’d answer it in this week’s #crisisready video, where I take the opportunity to make a very important statement. Take a look!
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