Daily PR Brief - November 10th, 2016
Good morning. Here are today's top clips -
Takeaways of WWPR Media Roundtable (BusinessWire - November 10, 2016)
Black PR Society-NY Names Andrews President (O'Dwyer's - November 9, 2016)
Audience-Based Analytics Will Disrupt Tech PR (O'Dwyer's - November 9, 2016)
Haven Tower Group Picks Papazian (O'Dwyer's - November 9, 2016)
Advice for PR entrepreneurs: Focus on building relationships (PR Daily - November 10, 2016)
6 stock photo sites that bloggers can use for free (PR Daily - November 10, 2016)
3 tips for success as a one-person communications team (Ragan - November 9, 2016)
3 Do’s and 3 Don’ts for Launching Your Influencer Relations Program (PR News - November 9, 2016)
CBS Television Promotes Mike Nelson (Cision - November 9, 2016)
A panoramic view (Influence Magazine - Chartered Institute of Public Relations - November 9, 2016)
Write Stuff: 15 pieces of advice for journalists heading to a career in PR (Influence Magazine - Chartered Institute of Public Relations - November 9, 2016)
6 Ways PR and Content Marketing Can Swap Tactics for Success (Meltwater Blog - November 9, 2016)
How to Tackle PR for a Digital Health Startup (SHIFT Communications - November 10, 2016)
Storytelling, PR, and Measurement (Shonali Burke Consulting - November 9, 2016)
7 Startup PR Strategies That Will Bring You to the Top (Business 2 Community - November 9, 2016)
Are Analysts Really ‘Pay to Play’? (Engage PR - November 10, 2016)
Summary Section:
Takeaways of WWPR Media Roundtable
By Vilan Trub
BusinessWire - November 10, 2016
On Friday, Oct. 21, Business Wire had the honor of sponsoring the Washington Women in Public Relations (WWPR) Annual Media Roundtable at the American Chemical Society. The panelists discussed some best practices for media pitches and ways communicators can connect with journalists. Keep Your Pitch Mobile Friendly: Swiping through too many pages on a phone screen can cause journalists to lose interest. They simply need to know the story topic, how it relates to their current coverage, and contact information. Building Relationships Through Social Media: Now that journalists know you through Twitter engagement, they will pay attention and respond back to pitches. Tailoring the Message. Timing of the Press Release: Woolbright and Remillard suggested sending the pitch two weeks prior to when they would run the story. Also, it’s crucial to pitch stories that go along with current events, holidays, seasons, etc.
Black PR Society-NY Names Andrews President
O'Dwyer's - November 9, 2016
The Black Public Relations Society-New York, founded in 1989, has named Phil Andrews as president. Andrews is president of the Long Island African American Chamber of Commerce, Inc. and is a two term past president of the 100 Black Men of Long Island, which focuses on educational opportunities, promotes economic empowerment and addresses health disparities. Andrews is also the founder of P.A. Public Relations.
Audience-Based Analytics Will Disrupt Tech PR
By Rob Cronin
O'Dwyer's - November 9, 2016
What started as a skunk works project is today a database of more than 20,000 IT Decision Makers, including thousands of CIOs. By capturing publicly available posts, shares and likes from ITDM handles across Twitter, Facebook, Instagram and other online sources we are able to amass statistically valid data sets across industry, title, geography. In our analysis of over 5.3 million social media posts from ITDMs over the past 12 months, over a third (35 percent) of the posts are actually about IT. This content covers many IT topics but is increasingly focused on IT security, especially new malware, hacker threats, and the various updates and patches required to keep these threats at bay. Another 20 percent of their social media posts are about the “ITDM Lifestyle” that goes along with the considerable travel required of ITDMs at mid- to enterprise-sized companies. When it comes to media consumption trends, we tend to look at two data sets. The first uses link sharing as a proxy for what ITDMs are reading. The second analyzes who ITDMs are following compared to a normative sample.
Haven Tower Group Picks Papazian
O'Dwyer's - November 9, 2016
Haven Tower Group, Los Angeles-based retail financial services PR firm, has named Ruth Papazian as its new chairman. Most recently, Papazian served as chief marketing officer and head of business development at HD Vest Financial Services, an independent broker-dealer with 4,500 financial advisors. She’ll work closely with president and managing partner Joseph Kuo.
Advice for PR entrepreneurs: Focus on building relationships
By Lindsay Cosner
PR Daily - November 10, 2016
For your startup to succeed, your ingenuity and passion must be partnered with PR prudence and a tight communications strategy. It’s crucial that you improve your messaging and relationships. Make it your goal to spread your story as far and as wide as possible. Strengthening your external relationships will help you accomplish that. Your identity and voice must be clear and tangible. Successful organizations have their identity set in stone. Building your internal brand takes time, patience, open and frequent communication, receptiveness and empathy.
6 stock photo sites that bloggers can use for free
By Matt Goldman, content marketer/social media strategist, Tenfold
PR Daily - November 10, 2016
You've penned an illuminating piece on a riveting topic, proofed it and loaded it into the back end of your website. Now you need an image. Here are a half-dozen sites that can help: IM Free; Pexels; Gratisography; StockSnap.io; Picjumbo; Pixabay
3 tips for success as a one-person communications team
By Kara Vanskike
Ragan - November 9, 2016
Create content calendars. Determine how many times you want to post each day, then search for that many articles multiplied by the number of days you plan to be active. The articles should be those that your target audience will find interesting, helpful and entertaining. Repurpose your content. Start with niche publications; once you get a few bylines under your belt, the bigger guys will be easier to get into. Set up Google or Talkwalker alerts. This is a great way to stay on top of what’s being said about you, your competitors and your market in general.
3 Do’s and 3 Don’ts for Launching Your Influencer Relations Program
By Sophie Maerowitz
PR News - November 9, 2016
DO: Find the right influencer to engage; Build a two-way, long-term relationship; Have metrics and business goals in mind, and check in with influencers about KPIs. DON'T: Think about the influencer relationship in terms of "using" or "leveraging" an influencer; Assume that if an influencer writes about a similar brand, they're going to write about you; Forget an influencer once the campaign is over.
CBS Television Promotes Mike Nelson
Cision - November 9, 2016
Mike Nelson has been named senior vice president of communications for CBS Television Network. Nelson first joined CBS in 2002 as the head of communications for KCBS-KCAL Los Angeles. In 2006, he moved up to the role of vice president of communications.
A panoramic view
By Amanda Coleman, Head of Corporate Communications at Greater Manchester Police
Influence Magazine - Chartered Institute of Public Relations - November 9, 2016
"If the communication and PR team don’t have a clear understanding of the organisation they will never be truly effective. In my view the only way you can be proactive and ready to take the opportunities that arise is by having a clear, detailed and thorough knowledge of the elements that make up the business. All communicators should make sure this is part of the induction when they join an organisation and should take time to listen and learn throughout the time working in any business."
Write Stuff: 15 pieces of advice for journalists heading to a career in PR
By Dan Slee
Influence Magazine - Chartered Institute of Public Relations - November 9, 2016
As a journalist, your measure is if you’ve got the front page. As a comms person, it’s a number of things. Chiefly, being able to show the material difference your content has made. There is nobody so thin skinned as a journalist. I knew this when I was one. I know it now too. As a comms person you are like a sniper in no man’s land. Journalists are special. Not trusted, especially. But special. A comms person needs to know as many of the 40 different skills as possible. While the reporter needs more skills now than ever the PR or comms person needs to draw either individually or across a team of 40. A journalist can try and make a difference by holding power to account. A comms person can make a difference by drawing up the right content in the right place at the right time. The journalist suffers from being in an industry whose business model is being re-invented and as a result there are casualties. Comms as an area is developing.
6 Ways PR and Content Marketing Can Swap Tactics for Success
By Erika Heald
Meltwater Blog - November 9, 2016
Promote contributed content and earned media. Write and place contributed articles. Draft SEO-optimized press releases. Share your editorial insights. Connect your content team with customers. Amplify key content assets.
How to Tackle PR for a Digital Health Startup
By Victoria Khamsombath, Account Manager, SHIFT Communications
SHIFT Communications - November 10, 2016
Digital health continues to grow as evident from reports across the industry, including those covered by Healthcare Informatics and Healthcare Dive. But the health and medical app arena is becoming quite crowded; one report stated that 259,000 such apps were listed on major app stores in 2016. Plan, plan, and plan some more but be nimble. Ensure all assets for your owned properties – blog, website, app store copy/approval, Google Analytics and goals, etc. – are locked and loaded. If visuals are a major part of your launch (and they should almost always be if possible), make sure that they tell a cohesive story much like your integrated communications strategy. You’re live and you had a great launch with top tier hits – what’s next? Once you are a few months out of a PR and company launch, it is time to dive into Google Analytics and the analytics on your social channels to see what worked and what didn’t work.
Storytelling, PR, and Measurement
Shonali Burke Consulting - November 9, 2016
Start off by only measuring what matters. Don’t over complicate things if you’re just getting started. Understand what PESO results are and which results can be measured. Deliver or demand transparency in your measurement methodology. Lastly, educate yourself and ask for help. Reach out to others in the industry and find tools that can help you.
7 Startup PR Strategies That Will Bring You to the Top
By Wendy Marx, President of Marx Communications
Business 2 Community - November 9, 2016
Look at it from the Journalist’s Point of View. Respect Their Time. A PR strategy for small businesses should always include a few main talking points. To that end, think in terms of the ideal headline you’d like to see. Then, mold your answers and comments to conform to that headline. This will help you to be brief and stick to the main, take-away points. Journalists are not experts in your field, so don’t drown them in industry jargon. Analogies are a great way to clarify your point. It shows your depth of understanding on the topic, and your ability to convey that understanding. If you’re just starting out in the startup PR game, aim for smaller news outlets and bloggers to get your story out there.
Are Analysts Really ‘Pay to Play’?
By Chris Nicoll
Engage PR - November 10, 2016
I know of analysts who may temper their negative opinions of a client in their reports. My advice is to ‘pay attention to what the analyst is NOT saying as much as what the analyst IS saying’. I’m of the opinion that blatant positive coverage where it is not warranted will negatively impact the credibility of the analyst over time and that benefits no one. When dealing with forecasts, we recommend working as closely as possible with the researcher to understand their particular methodology and tweaks they employ.
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