Daily PR Brief - November 15th, 2016
Good morning. Here are today's top clips -
Public Relations In A Post-Factual Fake News World (Forbes - November 14, 2016)
Carmichael Lynch Relate hires Edelman's Alison Dunning as client services director (PR Week - November 14, 2016)
MMA Promoter Names Rubenstein PR AOR (O'Dwyer's - November 14, 2016)
IKEA Hires Hoffman (O'Dwyer's - November 14, 2016)
5 ways PR pros can flourish in a virtual career (PR Daily - November 14, 2016)
2 steps to simplifying PR metrics (PR Daily - November 15, 2016)
Grayling Exits Sweden (The Holmes Report - November 15, 2016)
Domus Adds Kelsey Larzelere and Brooke Robinson as Asst. Account Managers (Bulldog Reporter - November 15, 2016)
Flackable Adds Kaitlyn Smith as Account Coordinator (Bulldog Reporter - November 15, 2016)
Finsbury Strengthens Global Platform with Opening of New Office in Tokyo (Bulldog Reporter - November 15, 2016)
North 6th Agency to Open ‘Night Owl' Media Specialist Position in 2017 (Bulldog Reporter - November 15, 2016)
LegalShield Retains The Pollack PR Marketing Group As Agency of Record (Bulldog Reporter - November 15, 2016)
The State of Martech for 2017: Most Companies Can’t Keep Up with the Rapid Evolution of Marketing Technology (Bulldog Reporter - November 15, 2016)
Five Strategies for Practicing Public Relations in Europe (Institute for Public Relations - November 14, 2016)
The Five PR Metrics That Will Win You Business (Spin Sucks - November 15, 2016)
Crisis Communications: Developing your Social Media “Crisis Radar” Part 2 (SHIFT Communications - November 15, 2016)
#SocialPR Spotlight: Sean Sorita (Shonali Burke Consulting - November 14, 2016)
Summary Section:
Public Relations In A Post-Factual Fake News World
By Robert Wynne
Forbes - November 14, 2016
As we saw with Gizmodo’s coverage on Facebook, along with stories sent by email and posted on Twitter, some people give the same weight to the Denver Guardian as they do to the New York Times. In a world with different sets of beliefs and facts for different audiences, the micro-targeting means different messaging for almost everything, ranging from products to services to policies to any sort of campaign from elections to referendums to what can be taught in local classrooms. The rise of social media, with the ability to find links and stories to support any position, has intensified the problem. So in this less than brave new world, here’s some advice for honest, well-meaning entrepreneurs and PR professionals.
Carmichael Lynch Relate hires Edelman's Alison Dunning as client services director
By Diana Bradley
PR Week - November 14, 2016
Carmichael Lynch Relate, formerly Spong, has hired Edelman SVP Alison Dunning as client services director and senior partner. Dunning, who started in the newly created role on October 17, reports to the firm’s president Julie Batliner. Dunning is responsible for quality control, ideas, and overseeing Carmichael Lynch Relate’s client relationship management team. Batliner stepped in for agency founder Doug Spong at the top of the firm in the fourth quarter of last year. She noted that much of the shop’s near-13% growth in 2015 was fueled by consumer work, which accounted for 55% of its total revenue.
MMA Promoter Names Rubenstein PR AOR
By Jon Gingerich
O'Dwyer's - November 14, 2016
Mixed martial arts promoter World Series of Fighting has signed on PR powerhouse Rubenstein Public Relations as its agency of record. The MMA promoter, which broadcasts its live events on NBC Sports Network’s NBCSN, will bring its fight series to New York for the first time with a December 31 bout at Madison Square Garden. WSOF is owned by parent company MMAWC. New York-based Rubenstein will provide communications support for WSOF and its events, including the New Year’s Eve Madison Square Garden event.
IKEA Hires Hoffman
By Jon Gingerich
O'Dwyer's - November 14, 2016
The Hoffman Agency’s Asia-Pacific outpost will now lead PR efforts for the furniture retailer in Singapore, providing media outreach and a suite of strategic creative approaches to bolster IKEA’s brand in the region. Publicis unit BBH will continue to handle social media duties for the furniture retailer.
5 ways PR pros can flourish in a virtual career
By Laura Rankin
PR Daily - November 14, 2016
Be accountable and accessible. Constant communication is a key element to a successful virtual position. Go the extra mile. Prioritization and time management are absolutely necessary. Organize a timetable based on how long each task will take to make sure you can meet your deadlines. Be resourceful. Figure out what works for you. Pay attention to what elements help you focus and be productive.
2 steps to simplifying PR metrics
By AJ Bruno, Founder of TrendKite
PR Daily - November 15, 2016
Assess your PR based on the following metrics: Search rankings; Website traffic; Lead conversion; Social media engagement; Ratings and reviews; Customer retention; Revenue. Various kinds of PR measurement software can simplify that process by applying sophisticated monitoring and analytic algorithms to your efforts. By tying your website analytics to PR measurement technology, you can track customers throughout their buying cycle. The same can be done for earned and owned media and social media content.
Grayling Exits Sweden
By Arun Sudhaman
The Holmes Report - November 15, 2016
In 2009, Huntsworth acquired Sund Kommunikation, one of Sweden's fastest-growing PR firms, numbering around 45 employees. Since then, according to Dagens Media, revenues and profits have dwindled, with losses reportedly exceeding 10m Kr (£880k) last year. Accordingly, after shutting down the Gothenburg and Malmo offices, Grayling will close its Stockholm operation and seek an affiliate agreement with a regional firm, said Continental Europe CEO Jan Simunek.
Domus Adds Kelsey Larzelere and Brooke Robinson as Asst. Account Managers
Bulldog Reporter - November 15, 2016
In her new role, Larzelere supports the Domus employee engagement team on its Merck account. Robinson, originally an intern for Domus, supports the agency’s social media and media relations work for Lutron Electronics.
Flackable Adds Kaitlyn Smith as Account Coordinator
Bulldog Reporter - November 15, 2016
Flackable, a national financial public relations and digital marketing agency headquartered in Wyomissing, PA, has expanded its team by adding Kaitlyn Smith as an account coordinator. Flackable is a national public relations agency supporting the communications needs of independent financial advisors and other forward-thinking financial services firms.
Finsbury Strengthens Global Platform with Opening of New Office in Tokyo
Bulldog Reporter - November 15, 2016
The new Finsbury team in Tokyo – led by Kyota Narimatsu – possesses a wealth of regional experience and a deep local network and will expand the company’s rapidly growing operations in Asia, which also include offices in Hong Kong, Beijing and Singapore. Narimatsu, who has 30 years of experience in financial services and corporate communications in Japan, joins Finsbury as Co-President of Finsbury Japan. Kyota was previously Head of Corporate Communications at Barclays Japan, and Head of Marketing Communications for Japan, Korea and China at Russell Investments.
North 6th Agency to Open ‘Night Owl' Media Specialist Position in 2017
Bulldog Reporter - November 15, 2016
The position will work the overnight shift from N6A’s headquarters in the heart of SoHo in New York City, beginning at 10 PM and ending the following morning with a seamless handover to the core N6A team as the next day gets underway. Among the core functions of the ‘Night Owl’ position are; breaking news media outreach, overseas market news monitoring, international media outreach, overnight social media content and monitoring, relationship development with morning and weekend beat reporters.
LegalShield Retains The Pollack PR Marketing Group As Agency of Record
Bulldog Reporter - November 15, 2016
The Pollack PR Marketing Group (PPMG) announced that LegalShield, a provider of legal services of affordable legal plans and identity theft solutions for individuals, families and small businesses, has retained the PR and marketing firm as its agency of record. “LegalShield has invested heavily in developing best in class technological offerings that speed the delivery of the expert services of its local and national law firm networks, to consumers and business owners,” said Noemi Pollack, PPMG’s founder and CEO. “We look forward to help position the company’s executives as thought leaders, in crucial areas, most notably in supporting equal access to the justice system available for all.”
The State of Martech for 2017: Most Companies Can’t Keep Up with the Rapid Evolution of Marketing Technology
By Dave Parro
Bulldog Reporter - November 15, 2016
More than half of marketers think the marketing technology landscape is evolving faster than their companies’ adoption of the technology, according to a new study from public relations and digital marketing agency Walker Sands Communications. The rapid evolution of the martech landscape appears to be shaping how marketers build their technology stacks. Instead of getting locked into single-vendor suites, the reports shows that marketers are gravitating toward integrated best-of-breed architecture, which gives them the agility, flexibility and diversity of technology they can’t find in all-in-one solutions.
Five Strategies for Practicing Public Relations in Europe
By Kara Alaimo, Ph.D., Global PR consultant, assistant professor of PR at Hofstra University
Institute for Public Relations - November 14, 2016
1. Expect skepticism and tough questions in the United Kingdom: communicating can be challenging because of the skepticism of U.K. audiences. 2. Remember Italy’s bell towers. In other words, Italy is oriented around local communities, where most decision-making occurs, rather than its capital and national government. Targeting the many local newspapers in the country’s provinces is therefore one of the best ways to reach the Italian people. 3. Respect privacy in Germany. This means that organizations need to get permission from a reporter before adding him or her to a distribution list for press releases and should always include an option to unsubscribe in emails. 4. Be extra transparent in Sweden. Transparency is expected in communication practice – and often taken to levels that practitioners in other countries would find extreme. 5. Beware of “black PR” in Russia. Communicators are notorious for their sometimes unethical practices in Russia, which has led to the notion of “black PR” – a term used to describe practices such as manipulation and deceit, typically in the context of political campaigns, in Russia, Ukraine, and Poland.
The Five PR Metrics That Will Win You Business
By Gini Dietrich
Spin Sucks - November 15, 2016
1. Visitors from media relations and contributed content. Through Google Analytics, you can see how many visitors the link brought to your website, how many pieces of content those visitors visited, and how much time they spent on the site overall. This allows you to allocate more of your time working with media outlets that are driving leads to your site. 2. Number of email addresses. By including links to content with email opt-in forms in your best contributed content, you’ll be able to add targeted, relevant email addresses to your list. 3. SEO. Luckily for you, if you are taking a PESO-model approach to your owned and contributed content, you will start seeing an improvement in your placement in search results. 4. Number of qualified leads. You want to track activities such as subscribing to your newsletter, downloading a white paper, watching a demo, registering for a webinar, submitting a job application, or any other call-to-action. 5. Sales conversions. Ask the sales team what their typical conversion rate is from a qualified lead. Typically, this is anywhere from 10-50 percent. Now take the number of qualified leads you generated—found in the metric above—and divide that by the typical conversion rate. So, for instance, if you have 10 qualified leads and the conversion rate is typically 50 percent, you know you’ve had five sales conversions. Then, take the average sale per customer—let’s say it’s $25,000—and now you can equate $125,000 in revenue growth to your PR efforts.
Crisis Communications: Developing your Social Media “Crisis Radar” Part 2
By Savannah Whitman
SHIFT Communications - November 15, 2016
The ability to identify red flags in the content of negative mentions is a foundation of Crisis Radar. If you’ve been doing your part to create a complete and data-driven social media strategy, this should be easy. Go back into your data and see what has generated negative mentions in the past. Pay especially close attention to any crisis that has already happened. Don’t just pay attention to crisis that has impacted your brand, scope out the past crises of your competitors too. The factors that caused any of these past crises are often able to create risk of another disaster. Any long-standing issue, such as unethical labor practices, can continue to produce upset. You can even drill down and understand the crisis potential for each segment of your audience. Just divide the data and analyze accordingly. You can segment by gender, age, geographic location, etc. Most native analytics platforms offer some capacity to segment your data. Recognize the themes in the sentiment of very negative posts from the past.
#SocialPR Spotlight: Sean Sorita
By Shonali Burke
Shonali Burke Consulting - November 14, 2016
"In today’s society, news comes to us very quickly through social media platforms such as Facebook, Twitter, and the Internet. The downside of instant news is that people are relying on it as a source of fact without questioning it or using the power of logic and deductive reasoning to sort fact from fiction. Social PR should be informative and engaging."
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