Daily PR Brief - November 16th, 2016
Good morning. Here are today's top clips -
Seven Ways The Term 'Public Relations' Will Evolve By 2020 (Forbes - November 16, 2016)
5 Questions to Ask When Mapping Out Multimedia Content (PR Newswire - November 15, 2016)
Why you should write every day (and how to pull it off) (Ragan - November 15, 2016)
Communications grads, here’s how to build up your online résumé (PR Daily - November 15, 2016)
5 allies PR pros can turn to during crises (PR Daily - November 15, 2016)
Mobile Identity Player Juvo Brings In CCgroup To Lead International PR (The Holmes Report - November 16, 2016)
Earned Media Remains Most Influential For Brands Says New Study (The Holmes Report - November 16, 2016)
Mike Paul Sells Firm, Joins Publicis (O'Dwyer's - November 16, 2016)
5 Considerations for Setting PR Measurement Benchmarks (PR News - November 16, 2016)
What’s the Top Motivator for Social Influencers When Working with Brands? Hint: It’s Not Money (Bulldog Reporter - November 16, 2016)
Tilson PR Promotes Britt Bradford to Senior Vice President (Bulldog Reporter - November 16, 2016)
Hill+Knowlton’s Blanc & Otus Appoints Tony Hynes as New CEO (Bulldog Reporter - November 16, 2016)
Ruder Finn Appoints James Walker as Group VP, Social Engagement & Digital Content (Bulldog Reporter - November 16, 2016)
Reed PR Launches Cause Marketing Division (Bulldog Reporter - November 16, 2016)
Launch a Successful PR Campaign Without a News Release (Spin Sucks - November 15, 2016)
How to Effectively Measure PR, Part One (Spin Sucks - November 16, 2016)
26 Solid Pitch Ideas that Will Make You a B2B Public Relations Pro (Business 2 Community - November 15, 2016)
Podcasts Offer a Powerful PR Opportunity – Here’s How to Take Advantage (PR Couture - November 15, 2016)
Tools for Improved Social Awareness [VIDEO] (March Communications - November 15, 2016)
Global M&A activity in PR thrives in Q3 – specialists leading the way (Influence Magazine - Chartered Institute of Public Relations - November 16, 2016)
5 Visual Content Curation Ideas to Ramp Up Your Blog and Social Strategy (Shonali Burke Consulting - November 16, 2016)
How will AI change SEO in 2017? [VIDEO] (Mention Blog - November 14, 2016)
Summary Section:
Seven Ways The Term 'Public Relations' Will Evolve By 2020
Forbes - November 16, 2016
What “public relations” alone does not imply is the multitude of skills necessary to ensure strategic positioning and personification of a company (people hear it and think “media relations”). “PR engineering” is more accurate given its implied inclusion of the skills necessary to create and publish owned media, and strategically manage earned media, events, influencer marketing, etc. - Rebekah Iliff, AirPR
5 Questions to Ask When Mapping Out Multimedia Content
By Lucie Vietti-Curtis
PR Newswire - November 15, 2016
What story is your multimedia asset telling? Selecting content that resonates with your target audience is key. What medium will you use to tell your story visually? It is important to decide which medium you will use (picture, video, infographic, etc.) based on your messaging, target audience and channels the multimedia asset will be shared on. Are your visuals versatile for your audience’s needs? How will your multimedia assets fit within your overall content strategy? In addition to your owned channels, it is important to promote your message and assets through PR and earned media channels. How can you measure and multiply results? Measuring and reporting tangible results will also help you improve subsequent campaigns.
Why you should write every day (and how to pull it off)
By Daphne Gray-Grant
Ragan - November 15, 2016
1. Writing daily makes the job easier. You don't have to try as hard, and you have more fun. 2. Writing daily will improve the quality of your work . If you're a person for whom writing is difficult, doing it every day will help you pick up the tools and techniques to do it better. 3. You'll eliminate the need to make a decision. If you've already decided to do your writing daily, it frees your mind to deal with other issues—including choosing the subject matter you want to write about. 4. You'll inoculate yourself against writer's block. Good writing almost never occurs in the writing stage. It comes from frequent, diligent and determined editing. 5. It will help you become a better thinker. 6. It will give you momentum. 7. It will allow you to start small. The act of writing that single sentence is a step forward.
Communications grads, here’s how to build up your online résumé
By Clare Lane
PR Daily - November 15, 2016
Get crafty with visuals. Offer them some PR insight or to proofread their portfolio in exchange for a new headshot. Highlight the experience and accolades you do have. LinkedIn data say it’s helpful to include all your experience, even if it seems unrelated to the communications jobs for which you’re applying. Get to know prospective employers. Engaging with industry leaders, potential employers and colleagues online is becoming increasingly important for emerging PR pros.
5 allies PR pros can turn to during crises
By Taral Patel, PR executive at PR Mention
PR Daily - November 15, 2016
1. Loyal customers. Before you start engaging on social media, think of building a brand advocacy program which will help you build meaningful relationships with your fans, followers and customers. 2. Senior management. 3. Social media users. Social media can trigger or exacerbate a lot of crises, but when used correctly, online platforms (and its users) can also help you with crisis management. 4. “Influencers”. Their reputation will be at stake, too. However, some “influencers” who truly believe in your organization might stand with you, if the crisis is minor. 5. Journalists and editors. Dealing with members of the news media is an important aspect of reputation management.
Mike Paul Sells Firm, Joins Publicis
By Jack O'Dwyer
O'Dwyer's - November 16, 2016
Mike Paul, independent New York PR counselor since 1994 after posts at Hill+KnowlMike Paul, independent New York PR counselor since 1994 after posts at Hill+Knowlton Strategies and Burson-Marsteller, has sold his firm to freelancers to join Publicis Groupe as head of corporate communications. Paul, who has campaigned for senior PR posts for minorities, skipping the 2015 (PR) Seminar meeting to make his point, noted that Publicis has said that 30% of new hires will be from diverse communities and backgrounds.
Earned Media Remains Most Influential For Brands Says New Study
The Holmes Report - November 16, 2016
Earned media remains the most influential way to shape brand opinion and drive content sharing, according to the new Stories in Motion study from WE Communications and YouGov. The study surveyed 1,000 respondents per market in the US, UK and China, revealing that earned media rates top in each market (62% in China, 47% in the US, 44% in the UK) when it comes to influencing brand opinion. Additionally, earned media rates are highest amongst respondents when asked what source of news and information about a brand they would likely share when seeing something positive about a brand — 54% in China, 40% in the US and 25% in the UK.
Mobile Identity Player Juvo Brings In CCgroup To Lead International PR
The Holmes Report - November 16, 2016
The hire comes as Juvo announces a $14m funding round in tandem with its formal global launch, two years after starting operations in the US. The company currently serves 23 countries across four continents with a reach of more than 100 million subscribers. CCgroup will work to position Juvo as a financial inclusion and technology innovator, focusing on how the company's proprietary identity scoring algorithms can help billions of financially excluded people gain access to essential mobile financial services.
5 Considerations for Setting PR Measurement Benchmarks
By Ian James Wright
PR News - November 16, 2016
Eli Draluk, director, analytics & strategy, Burson-Marsteller, weighed in on the issue at PR News' Measurement Workshop at the Yale Club in New York City Nov. 16. Draluk subscribes to the S.M.A.R.T. school of setting benchmarks, i.e. that they should be Specific, Measurable, Attainable, Relevant and Time-Based. Here is a set of considerations he recommends taking into account as you set up a framework for what success looks like.
What’s the Top Motivator for Social Influencers When Working with Brands? Hint: It’s Not Money
Bulldog Reporter - November 16, 2016
According to a refreshing new survey from influencer marketing platform TapInfluence, 42% of influencers say they feel that alignment with a brand’s core values is the number one most important factor when approached with a brand partnership opportunity. More than 87% of survey respondents cited that they’ve had long-lasting relationships with brands who understand the value of what they can provide. Although money may not be the top driver when building relationships, money still talks—12.8% of those polled say that influencer marketing relationships make up 100% of their yearly income, and about a quarter of them said that money earned through influencer marketing makes up 5-10% of their annual income.
Tilson PR Promotes Britt Bradford to Senior Vice President
Bulldog Reporter - November 16, 2016
Tilson PR, a full service public relations firm, announced the promotion of Britt Bradford from Vice President to Senior Vice President. In her newly-created role, Bradford, a 10-year member of the Tilson team, will report directly to agency Founder and President Tracy Tilson.
Hill+Knowlton’s Blanc & Otus Appoints Tony Hynes as New CEO
Bulldog Reporter - November 16, 2016
Tech PR agency Blanc & Otus announced Tony Hynes as its new chief executive officer. Tony will also serve as executive vice president at Hill+Knowlton Strategies, a sister company of Blanc & Otus. Before joining Blanc & Otus, Tony was a partner at WPP boutique agency North of Nine Communications. Tony also served as the West Coast general manager at Bite Communications where he managed global technology accounts, and established Bite’s Clean Technology Practice.
Ruder Finn Appoints James Walker as Group VP, Social Engagement & Digital Content
Bulldog Reporter - November 16, 2016
Ruder Finn announced that James Walker has joined the firm’s U.S. Corporate Practice as Group Vice President of Social Engagement & Digital Content. Walker will report to Keith Hughes, EVP, Head of Ruder Finn’s U.S. Corporate Practice and closely collaborate with Ruder Finn’s in-house, award-wining digital practice, RFI Studios. Prior to joining Ruder Finn, Walker was Vice President, Digital & Corporate at Cohn & Wolfe, where he led social/digital strategy development and execution for the New York corporate practice.
Reed PR Launches Cause Marketing Division
Bulldog Reporter - November 16, 2016
The agency currently serves a variety of national corporate hospitality, food and beverage, consumer brands and nonprofits, frequently developing and managing large-scale cause marketing campaigns around the country. Research conducted by Reed Public Relations showed that 80 percent of consumers will purchase a product or service from a brand that is affiliated with a cause. Reed Public Relations recently founded its own cause marketing program called Be The Good, a travel scholarship program that uses a portion of the company’s revenue each year to provide grants for people to do volunteer and missions work around the world.
Launch a Successful PR Campaign Without a News Release
By Rebekah Iliff, Chief strategy officer for AirPR
Spin Sucks - November 15, 2016
While people may have shared the news release on social channels, and reports from the newswire provider may have shown a high number of “headline impressions,” the truth is a company is much better off using the news release for static news: News that doesn’t necessarily need to influence a “buying” action by the consumer of that content. A news release is robotic; a personal anecdote in an authentic blog post written by an executive carries a tremendous amount of goodwill and gives a more personal touch to the announcement. The seminal mistake I see over and over again is a lack of understanding of when to use a news release, and when to leverage personal connections and relationships to push out news. I’m not suggesting that you don’t need an agency or a PR person AT ALL. But you do need data and a keen understanding of which authors/writers/publishers are going to give you the biggest bang for your buck!
How to Effectively Measure PR, Part One
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - November 16, 2016
Yes, you do need to go into your Google Analytics account, your CRM, and your marketing automation tools. But first and foremost, you want to get your benchmarks in place to provide context for those metrics and effectively measure PR. Two very important benchmarks you want to set upfront are: Your website or blog’s domain authority; and Your Google rankings on key search terms.
26 Solid Pitch Ideas that Will Make You a B2B Public Relations Pro
By Wendy Marx
Business 2 Community - November 15, 2016
What’s happening within your company that deserves to be in the news? If you have it, don’t miss your chance to use it. If you don’t have something that screams, “News here!” there are other pitch-worthy ideas that can fuel the flames of a journalist’s creative interest. It may require some clever ingenuity on your part, but you can still pitch story ideas. Another strategy to creating an effective media pitch is through thought leadership. A well-written press release can show off your expertise and position you as an authority at the forefront of your industry. Remember that your pitch doesn’t always have to directly affect you — you could offer your insights on events within your industry.
Podcasts Offer a Powerful PR Opportunity – Here’s How to Take Advantage
PR Couture - November 15, 2016
Find the right podcasts to pitch. Write a purposeful pitch. Just like any pitch, your goal is to introduce your client and demonstrate how they align with the podcast focus and how the partnership will help to boost listenership. Spread the word about your client’s podcast appearance. Make podcast appearances maximally effective for your clients. Besides following the suggestions above, thoroughly prepare your clients (listening to a few previous episodes is good prep work) and make sure they can competently talk about topics that may arise.
Tools for Improved Social Awareness [VIDEO]
By Kristin V. McNulty
March Communications - November 15, 2016
The ultimate goal on social media is to make sure you are reaching targeted audiences and making a positive impression. Here are some helpful tips for improving your brand’s social listening and awareness capabilities and translating that into a more effective overall digital strategy.
Global M&A activity in PR thrives in Q3 – specialists leading the way
By James Kesner, Director, Results International
Influence Magazine - Chartered Institute of Public Relations - November 16, 2016
New analysis has revealed that the global M&A market for PR businesses continued to thrive in Q3 2016. There were 28 deals over those three months, only slightly less than the 36 seen in the entire first half of the year and up 75% from Q2. There were also six UK acquisitions, keeping the UK in second place behind the US and keeping deal volumes in line with 2015 levels. It suggests that concerns over Brexit have yet to have any meaningful impact on the market. But perhaps most tellingly, fully a quarter (25%) of the Q3 deals involved the acquisition of specialist PR agencies in sectors such as healthcare, technology and retail. The analysis was carried out by specialist marcoms and technology M&A advisor Results International.
5 Visual Content Curation Ideas to Ramp Up Your Blog and Social Strategy
By Jessica Davis
Shonali Burke Consulting - November 16, 2016
1. Source reusable images from image repositories like Pexels and Pixabay. 2. Curate GIFs from directories like GIPHY, GIF bin and apps like DrumUp. GIF resources like GIPHY have them stored in emotion and action based categories like happy, applause or agree – so they’re easy to place in context. 3. Frame relevant screen shots on blog posts or social media posts to illustrate an argument or example. A good rule in writing is to show, not tell, and this format works beautifully on how-to, tips and tactics posts. 4. Curate expert quotes or tips on simple backdrops to share on your social media pages. When curating quotes, beware of secondary references. Not all sources are credible and accurate. 5. Transform customer content, testimonials and your comments section into content for your blog or social pages. You could pull testimonials into social media posts, ad copy, or use them on your blog posts to substantiate a claim about your product or service.
How will AI change SEO in 2017? [VIDEO]
By Joei Chan
Mention Blog - November 14, 2016
1. Increasing importance of SEO optimization for visual content. Just like how content writers had to learn to optimize headings and keywords, visual artists will have to start thinking about SEO when creating visual content like images and videos. SEO for videos, for example, means optimizing keyword targeting, descriptions, tags, video length, and more. 2. More emphasis on content quality, relevance, and focus. It’s no longer about writing a blog post about one keyword phrase you picked from your keyword research. It’s about creating a blog, or a series of blog posts, around a concept related to that keyword. 3. A more selective approach to link building.In addition to restricting your content to a single niche, you also need to restrict your links to the same niche. Any fast and dirty ways to purchase links are surely out of the question. 4. Going beyond web optimization only with mobile and voice search.
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