Greetings! Behold your Daily PR Brief! December 5, 2019
Hello! Read some of today's best PR and Comms industry news clips:
Five Ways An Internship Can Shape Your Career (Olive Creative Strategies - December 4, 2019)
Why People Skills Are Essential In PR And How To Improve Them (Forbes - December 5, 2019)
Study: Most Comms Directors Are Experiencing “Content Chaos” (The Holmes Report - December 5, 2019)
How PR Pros Can Use Demographics and Firmographics to make an Immediate Impact (Cision - December 4, 2019)
12 Days of Christmas: Three AI Experts (Spin Sucks - December 4, 2019)
5 tips for pitching sustainable brands (PR Couture - December 4, 2019)
Trust in the Media: Where are Americans in 2019? (Ground Floor Media - December 4, 2019)
Come on Eileen – why we still show this terrible interview on our courses (Media First (UK) - December 4, 2019)
Why Your Brand Shouldn’t Post About Awareness Days On Social Media (March Communications - December 5, 2019)
2020 CMO Predictions: Content Overload, Advocacy, Customer Data & Personalization Remain Top Priorities (PAN Communications - December 5, 2019)
NBA Star Josh Hart Apologizes for “Sarcastic” Remarks (Everything PR - December 4, 2019)
Summary Section:
Five Ways An Internship Can Shape Your Career
By Maria Soubbotina
Olive Creative Strategies - December 4, 2019
Rather than diving in headfirst and not knowing how a business operates and functions, internships allow you to learn, network, gain insight, and get a feel for company culture.
Why People Skills Are Essential In PR And How To Improve Them
By Kristen Wessel, Senior Director of PR & Operations at ChicExecs
Forbes - December 5, 2019
Degrees, certifications and a track record of successful campaigns will get you far in PR, but nothing works as well as people skills.
Study: Most Comms Directors Are Experiencing “Content Chaos”
By Maja Pawinska Sims
The Holmes Report - December 5, 2019
New research finds that nine out of 10 in-house comms leaders struggle with numerous challenges around content creation and evaluation.
How PR Pros Can Use Demographics and Firmographics to make an Immediate Impact
By Jay Stephens
Cision - December 4, 2019
Demographic and Firmographic technology allows PR professionals to easily answer three essential earned media questions.
12 Days of Christmas: Three AI Experts
By Martin Waxman, CMO of Spin Sucks
Spin Sucks - December 4, 2019
On the third day of Christmas, Spin Sucks gave to you...three AI experts to explain and demystify artificial intelligence for marketers and PR pros.
5 tips for pitching sustainable brands
By Marcy Fitzpatrick
PR Couture - December 4, 2019
Here are five proven pitch tips to get your eco-friendly client in the spotlight.
Trust in the Media: Where are Americans in 2019?
By Barb Jones
Ground Floor Media - December 4, 2019
Can you trust the media to deliver fair, unbiased news? That depends on who you ask and where you get your news. The results may surprise you.
Come on Eileen – why we still show this terrible interview on our courses
By Adam Fisher
Media First (UK) - December 4, 2019
It is easy to see why our tutor decided to show it because, despite being a few years old, it is simply one of the worst interviews I have seen.
Why Your Brand Shouldn’t Post About Awareness Days On Social Media
By Amanda Fountain
March Communications - December 5, 2019
The strategy behind awareness days and when to use them on social media is more complex than just tossing out a post and letting the likes roll in.
2020 CMO Predictions: Content Overload, Advocacy, Customer Data & Personalization Remain Top Priorities
PAN Communications - December 5, 2019
Learn from CMOs and influencers on what challenges, budget priorities and skillsets they predict the marketing industry will face in 2020.
NBA Star Josh Hart Apologizes for “Sarcastic” Remarks
By Ronn Torossian
Everything PR - December 4, 2019
Love it or hate it, trash talk is part of basketball, even in the pros. But it’s supposed to stay on the court. Sometimes, though, things spill over, and players get called on to respond to comments that catch them off guard.
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