Have a great weekend! Here's today's Daily PR Brief! December 6, 2019
Hello! Read some of today's best PR and Comms industry news clips:
The biggest PR disasters of 2019 (PRmoment (UK) - December 5, 2019)
What Western Brands Can Learn From China About Customer Experience (Forbes - December 6, 2019)
Students Can't Tell Difference Between Fake, Real News (O'Dwyer's - December 5, 2019)
Legal has its role, but PR must have a decision-making voice—here’s why (PR Daily - December 5, 2019)
Tony Hollingsworth on The Global Listen Campaign (Ep. 196) (The Echo Chamber podcast | Holmes Report - December 6, 2019) [PODCAST]
Perfect Pitching Practices From 2018’s Media Relations Conference (PR News - December 5, 2019)
An $8 Billion Lesson in Strategic Decision-Making (Public Relations Society of America - December 5, 2019)
12 Days of Christmas: Four of the Best Productivity Tools (Spin Sucks - December 5, 2019)
Negative Press is Inevitable, But It’s Not a Bad Thing… (Business 2 Community - December 6, 2019)
How job seekers can prove their strategic prowess (Ragan - December 6, 2019)
Summary Section:
The biggest PR disasters of 2019
By Daney Parker, Editor at PRmoment
PRmoment (UK) - December 5, 2019
Here is a calendar of the lowest PR moments of the last 12 months – and who takes the crown for providing the lowest of the low moments? Two words: “Prince Andrew”.
What Western Brands Can Learn From China About Customer Experience
By Sam Sterling, Managing Director - Greater China and Japan for AKQA
Forbes - December 6, 2019
The mindset of many Chinese brands is a system of thinking that Western brands would do well to explore.
Students Can't Tell Difference Between Fake, Real News
By Jon Gingerich
O'Dwyer's - December 5, 2019
Most students today can’t distinguish native advertisements from news articles, fake news from actual news or content posted by partisan groups from content posted by unbiased sources, according to findings from a recent study.
Legal has its role, but PR must have a decision-making voice—here’s why
By Andrew Gilman, CEO of CommCore Consulting Group
PR Daily - December 5, 2019
Before your esteemed attorneys steer top executives toward a particular path, consider this cautionary tale of overzealous trademark protection, derived straight from the backcountry.
Tony Hollingsworth on The Global Listen Campaign (Ep. 196) [PODCAST]
The Echo Chamber podcast | Holmes Report - December 6, 2019
Producer Tony Hollingsworth has worked with companies, governments and charitable foundations on campaigns that sit at the intersection of comms, media and popular culture, including Nelson Mandela’s 70th Birthday Tribute and The Wall — Live in Berlin. Hol...
Perfect Pitching Practices From 2018’s Media Relations Conference
By Brenda C. Siler
PR News - December 5, 2019
Brevity, timeliness, prepared spokespersons and trusted media contacts go a long way toward crafting that perfect media pitch.
An $8 Billion Lesson in Strategic Decision-Making
By Michael Smart
Public Relations Society of America - December 5, 2019
A software company down the street from me got acquired this past year for $8 billion. There is a great lesson in this success story that’s quite contrarian to conventional PR wisdom.
12 Days of Christmas: Four of the Best Productivity Tools
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - December 5, 2019
On the fourth day of Christmas, Spin Sucks gave to you: four productivity tools, three AI experts, two PR trends, and one mindset shift in a pear tree
Negative Press is Inevitable, But It’s Not a Bad Thing…
By Rhamer Bernardez
Business 2 Community - December 6, 2019
There might be some industry mishaps that have graced front-page headlines, but a year from the publication date, what’s the likeliness someone will remember it?
How job seekers can prove their strategic prowess
By Ted Kitterman
Ragan - December 6, 2019
Increasingly, hiring partners and team leaders are looking for candidates who can be a trusted advisor and business consigliere. However, it’s hard to show those intangibles on a CV.
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