Hello! Enjoy today's Daily PR Brief! December 10, 2019
Hello! Read some of today's best PR and Comms industry news clips:
The PR success stories of 2019 (PR Daily - December 10, 2019)
Constant Connectivity Does Not Equal Productivity: Two Surefire Tips To Reclaim Your Personal Life (Forbes - December 10, 2019)
Fairness, Sustainability Defines Alpha Generation (O'Dwyer's - December 9, 2019)
How Stakeholders React to Mobile-Enhanced Corporate Disaster Relief Efforts (Institute for Public Relations - December 10, 2019)
Five predictions for B2B PR for 2020 (PRmoment (UK) - December 10, 2019)
Chasing causality: How to measure PR realistically (Babel - December 10, 2019)
Peloton Finds Twitter the Meanest Place On Earth (CommPro - December 10, 2019)
Journalists from ABC News, CNN, Slate + more on how to make your PR pitch stand out (Muck Rack Blog - December 10, 2019)
The best interviews of 2019 (Media First (UK) - December 10, 2019)
How to create news, when there is no news (Landis Communications INC. - December 9, 2019)
What Consumers Expect From a Brand in Crisis (MarketingProfs - December 10, 2019)
Summary Section:
The PR success stories of 2019
By Ted Kitterman
PR Daily - December 10, 2019
PR pros love to mock the missteps and misfires, but what were the campaigns that deserve our admiration? Here are a few notable moves that scored in 2019.
Constant Connectivity Does Not Equal Productivity: Two Surefire Tips To Reclaim Your Personal Life
By Damon Burton, Founder, SEO National
Forbes - December 10, 2019
You’ve started a business. It’s a dream fulfilled and a chance to achieve success on your own terms. So why does it sometimes feel like your business is running you?
Fairness, Sustainability Defines Alpha Generation
By Jon Gingerich
O'Dwyer's - December 9, 2019
Despite their young age, members of Generation Alpha—or those born after 2010—are highly conscientious and already maintain strong opinions regarding some of the biggest issues facing the world.
How Stakeholders React to Mobile-Enhanced Corporate Disaster Relief Efforts
By Yi-Ru Regina Chen, Yang Cheng, Chun-Ju Flora Hung-Baesecke and Yan Jin
Institute for Public Relations - December 10, 2019
With the digital revolution, the public is empowered to scrutinize and react to CSR strategies of multinational corporations prompting the emergence of new practices like mobile-enhanced corporate disaster relief (i.e., mCSR).
Five predictions for B2B PR for 2020
By Michael Bartley, Deputy Managing Director at C8 Consulting
PRmoment (UK) - December 10, 2019
Often consumer PR takes the centre stage… but what’s on the horizon for B2B PR? With 2020 fast approaching, here are my top five predictions for PR in the B2B space.
Chasing causality: How to measure PR realistically
By Sarah Alonze
Babel - December 10, 2019
Where do we start when we want to measure our PR work? Let me run you through eight things to think about when designing a measurement programme for PR campaigns. ...
Peloton Finds Twitter the Meanest Place On Earth
By Richard S. Levick, Esq., Chairman & CEO, LEVICK
CommPro - December 10, 2019
It seems civility has been the first casualty of our Internet Age, where providing megaphones to the masses via social media has resulted not in a million Shakespeares, but the endless sound of fingernails on a blackboard.
Journalists from ABC News, CNN, Slate + more on how to make your PR pitch stand out
By Jessica Lawlor
Muck Rack Blog - December 10, 2019
PR professionals love a peek inside the minds of the journalists they pitch and work with on stories.
The best interviews of 2019
By Adam Fisher
Media First (UK) - December 10, 2019
Hopefully, you will have already seen our compilation of the worst interviews of 2019. But what about those spokespeople who delivered strong media performance in the past year?
How to create news, when there is no news
By David Landis, LCI President
Landis Communications INC. - December 9, 2019
A public relations professional’s job is a whole lot easier when your business or client has news. But unfortunately, that doesn’t happen all the time.
What Consumers Expect From a Brand in Crisis
By Ayaz Nanji
MarketingProfs - December 10, 2019
Consumers expect a brand in a PR crisis to respond quickly, accept responsibility, and communicate from the top, according to recent research. Check out the study findings.
The Daily PR Brief is put together by the analysts at ITK Information Services.
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