Greetings! Behold your Daily PR Brief! December 11, 2019
Hello! Read some of today's best PR and Comms industry news clips:
When the Media Fails to Distinguish Between PR and Advertising (Ishmael's Corner - The Hoffman Agency - December 11, 2019)
30 Pragmatic Marketing and PR Predictions for 2020 (Sword and the Script - December 10, 2019)
How To Incorporate Mindfulness Into Company Culture (Forbes - December 11, 2019)
Maurice Saatchi Resigns Reeling M&C Saatchi (O'Dwyer's - December 11, 2019)
Dialogic Strategies in a Crisis: Ramifications of Internal Communication on External Audiences (Institute for Public Relations - December 10, 2019)
What Peak Movie and TV Season Can Teach You About Public Relations (Public Relations Society of America - December 10, 2019)
Chief Digital Officer Role Having Powerful Impact on Digital Transformation: Mindtree Survey (CommPro - December 11, 2019)
PR lessons from fast-moving politics: key trends and tactics in play (Babel - December 11, 2019)
Top 10 Tweets From PRSA Silicon Valley’s 2019 #MediaPredicts (PAN Communications - December 10, 2019)
Lessons Earned: When Being Fearless is The Right PR Choice (PR News - December 10, 2019)
Summary Section:
When the Media Fails to Distinguish Between PR and Advertising
By Lou Hoffman, CEO of the Hoffman Agency
Ishmael's Corner - The Hoffman Agency - December 11, 2019
The New York Times shows it's not above pumping up the drama in a story by depicting PR lurking in the shadows with nefarious intent.
30 Pragmatic Marketing and PR Predictions for 2020
By Frank Strong
Sword and the Script - December 10, 2019
About 30 professionals make marketing predicitons and PR predictions for 2020 that span strategy, tactics, technology, trust and a divisive landscape.
How To Incorporate Mindfulness Into Company Culture
By JC Hite, Founder & CEO of Hite Digital
Forbes - December 11, 2019
Who doesn’t want happier, productive and more relaxed employees?
Maurice Saatchi Resigns Reeling M&C Saatchi
By Steve Barnes
O'Dwyer's - December 11, 2019
Maurice Saatchi and three independent directors have resigned M&C Saatchi as an accounting scandal rocks the London-based shop.
Dialogic Strategies in a Crisis: Ramifications of Internal Communication on External Audiences
By Dr. Hongmei Shen and Yang Cheng
Institute for Public Relations - December 10, 2019
In today’s digital and social world, organizations are under constant scrutiny. The way an organization handled an internal crisis can easily go viral and be known to all, such as the Ctrip child abuse scandal, one of the biggest crises in China in 2017.
What Peak Movie and TV Season Can Teach You About Public Relations
By Lisa Arledge Powell
Public Relations Society of America - December 10, 2019
As a PR pro, your goal is to drive great results for your company or client. So what does that have to do with movies and TV shows?
Chief Digital Officer Role Having Powerful Impact on Digital Transformation: Mindtree Survey
CommPro - December 11, 2019
Mindtree, a global technology services and digital transformation company, published the results of a survey providing insights about the relevance and staying power of the Chief Digital Officer (CDO) position.
PR lessons from fast-moving politics: key trends and tactics in play
By Matt Silver
Babel - December 11, 2019
With [UK] election campaigns almost at a close and social media having been a key battleground, we take a helicopter view of some of the tactics political parties have been using – and observe how the speed and complexity of communications is so important in any fast-moving digital campaign. ...
Top 10 Tweets From PRSA Silicon Valley’s 2019 #MediaPredicts
By John Vernon
PAN Communications - December 10, 2019
Learn about the trends and topics discussed at a recent San Francisco PR and media relations event.
Lessons Earned: When Being Fearless is The Right PR Choice
By Mike Fernandez
PR News - December 10, 2019
I approached the CEO to suggest considering a different approach. We thought that rather than arguing in the news media, a sit-down with critics would work.
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