Happy Friday! Enjoy today's Daily PR Brief! December 13, 2019
Hello! Read some of today's best PR and Comms industry news clips:
How to avoid email burn-out in PR (PRmoment (UK) - December 12, 2019)
What lies ahead in 2020? Predictions from 20 industry experts (PR Daily - December 12, 2019)
Why You May Want To Tear Down That Monument (Forbes - December 13, 2019)
Why Peloton's ad backlash may be a PR win (CNBC - December 12, 2019) [VIDEO]
Activism is New Normal, Says RF Study (O'Dwyer's - December 12, 2019)
ICF Next, Ketchum Lead 2020 Innovation SABRE Awards Shortlist (The Holmes Report - December 13, 2019)
PRovoke19: Teneshia Jackson Warner (Ep. 197) (The Echo Chamber podcast | Holmes Report - December 13, 2019) [PODCAST]
Survey Whacks at News Release Assumptions (PR News - December 12, 2019)
12 Days of Christmas: Eight Communications Podcasts (Spin Sucks - December 12, 2019)
Where to start with data-led storytelling (Babel - December 13, 2019)
Summary Section:
How to avoid email burn-out in PR
By Laura Mashiter, Founder and MD of Refresh PR
PRmoment (UK) - December 12, 2019
Work-life balance in the PR industry has always been widely debated.
What lies ahead in 2020? Predictions from 20 industry experts
By Michelle Garrett
PR Daily - December 12, 2019
Were scant days away from a nascent decade, and key voices have salient insights to offer. What’s ahead for storytelling, the ‘trust gap’ and the vexing matter of ROI measurement?
Why You May Want To Tear Down That Monument
By Jonathan David Lewis - Partner and Strategy Director at McKee Wallwork + Co.
Forbes - December 13, 2019
The moment a company begins building a monument to itself might be the moment it is nearing irrelevance.
Why Peloton's ad backlash may be a PR win [VIDEO]
CNBC - December 12, 2019
CNBC's "Power Lunch" team discusses why Peloton's backlash over its holiday ad may be a good thing for the company's branding with CNBC Contributor Mike Jackson, CEO of Motus One.
Activism is New Normal, Says RF Study
By Steve Barnes
O'Dwyer's - December 12, 2019
Activism is becoming a regular activity for an increasing number of Americans, and that has a ripple effect on how they view a company’s activities and behavior, according to a study from Ruder Finn.
ICF Next, Ketchum Lead 2020 Innovation SABRE Awards Shortlist
The Holmes Report - December 13, 2019
ICF Next and Ketchum dominate the shortlist for the 2020 Innovation SABRE Awards — North America, which will be presented at the Langham Hotel in Chicago on February 12.
PRovoke19: Teneshia Jackson Warner (Ep. 197) [PODCAST]
The Echo Chamber podcast | Holmes Report - December 13, 2019
Egami Group founder/CEO Teneshia Jackson Warner is the first African-American woman to pick up a Cannes Lions Grand Prix. At PRovoke19's Entrepreneurs' Forum, she was interviewed onstage about how the industry needs to rethink its approach toward multicultural marketing.
Survey Whacks at News Release Assumptions
By PR News
PR News - December 12, 2019
Business Wire, a distributor of press releases, and the data firm Onclusive collaborated on a survey of 17,000 press releases. Some of its findings are surprising.
12 Days of Christmas: Eight Communications Podcasts
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - December 12, 2019
On the eighth day of Christmas, Spin Sucks gave to you...8 communications podcasts, 7 PR pros to follow, 6 SEO tricks, 5 breakable habits, and more.
Where to start with data-led storytelling
By Joanna Timmermann
Babel - December 13, 2019
A growing number of brands are drawing on data-led content to differentiate themselves in the market, drive news and thought leadership, and inform marketing strategies and content marketing. However, while many businesses are doing it, far fewer are doing it well.
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