Howdy! Take a look at today's Daily PR Brief! December 18, 2019
Hello! Read some of today's best PR and Comms industry news clips:
12 Days of Christmas: 11 Phrases That Should be Banned (Spin Sucks - December 18, 2019)
Three Things In Business I Will Never Do Again (Forbes - December 18, 2019)
PR Disasters of 2019 (HMA Public Relations - December 18, 2019)
A PR Pro’s Takeaways from the Peloton Controversy (PR News - December 18, 2019)
Global Cloud-Based Communications and PR Solutions Leader (Cision - December 17, 2019)
Why the NBA’s Hong Kong Controversy Is a Timely Lesson in Corporate Responsibility (Public Relations Society of America - December 18, 2019)
The Basics of Healthy, Happy Relationships (Amendola Communications - December 18, 2019)
2019 – a year in crisis (Media First (UK) - December 18, 2019)
Media Advisories: How to Use Them for Your Business’ Benefit (Three Girls Media - December 18, 2019)
PR Lingo to Retire in 2020 (March Communications - December 17, 2019)
7 Tools for Repurposing Content & Boosting Your Reach with Video (Social PR Chat - December 17, 2019)
Summary Section:
12 Days of Christmas: 11 Phrases That Should be Banned
By Laura Petrolino, Chief Client Officer at Arment Dietrich
Spin Sucks - December 18, 2019
These 11 phrases need to stay in 2019. Learn what our most hated phrases of the year are and why you shouldn't use them. EVER.
Three Things In Business I Will Never Do Again
By Sarah Tourville, CEO and Founder of Media Frenzy Global
Forbes - December 18, 2019
What separates ambitious companies from successful ones are those that can identify which moves shouldn't be repeated and which should be explored further.
PR Disasters of 2019
By Abbie S. Fink
HMA Public Relations - December 18, 2019
As we look back at some of the PR disasters from this year, many seem to not be PR problems at all.
A PR Pro’s Takeaways from the Peloton Controversy
By Amy Rosenberg
PR News - December 18, 2019
Even as a staunch feminist, Peloton’s recent ad highlighting the “life-changing” journey a wife takes with the stationary bike her husband gives her for Christmas did not offend me initially. A wanna-be fitness enthusiast whose busy life means I can’t get to the gym often, I am Peloton’s target audience.
Global Cloud-Based Communications and PR Solutions Leader
By Richard Levick
Cision - December 17, 2019
In today’s always-on media cycle, news travels fast. Journalists receive hundreds of pitches a week, media outlets publish thousands of stories a day. It’s become increasingly difficult to stand out. Below are five actionable takeaways that you should incorporate into your media relations strategy.
Why the NBA’s Hong Kong Controversy Is a Timely Lesson in Corporate Responsibility
By Aidan M. Ryan, APR
Public Relations Society of America - December 18, 2019
On Oct. 4, Daryl Morey, general manager of the NBA’s Houston Rockets, sent a tweet that said “Fight for Freedom,” and “Stand with Hong Kong.” The image was from an activist group that has called for…
The Basics of Healthy, Happy Relationships
By Chad Michael Van Alstin
Amendola Communications - December 18, 2019
In PR, strong relationships with journalists are an important element in securing coverage. This post offers some tips on going about it the right way.
2019 – a year in crisis
By Adam Fisher
Media First (UK) - December 18, 2019
It has been another year packed with crises. Many have been self-inflicted scandals others have been harder to anticipate. Some have been handled well and in other cases, the way they have been managed has made things worse.
Media Advisories: How to Use Them for Your Business’ Benefit
By Erika Montgomery
Three Girls Media - December 18, 2019
Though media advisories and press releases both help spread the word about your business to the media, they have slightly different purposes.
PR Lingo to Retire in 2020
By Elisabeth O'Donnell and Elizabeth Snell
March Communications - December 17, 2019
See what some Marchers had to say when it comes to words or phrases that need to be retired, and which ones could actually still have some life left in them!
7 Tools for Repurposing Content & Boosting Your Reach with Video
By Lisa Buyer
Social PR Chat - December 17, 2019
One of the most effective ways to extend the life of each peice of your content is by strategically repurposing your content
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