Happy Thursday! Check out your Daily PR Brief! - January 16, 2020

Hello! Read some of today's best PR and Comms industry news clips:
These are some of the PR disasters we can expect for Big Tech in 2020 (Fast Company - January 16, 2020)
How To Encourage Workplace Empathy Without Crossing Individual Boundaries: 15 Proven Strategies (Forbes - January 16, 2020)
Brooke Hammerling on how early-stage startups should think about PR (TechCrunch - January 15, 2020)
Corporate Reputation Drives Market Value (O'Dwyer's - January 15, 2020)
Announcing PR Daily’s 2019 Video & Visual Awards finalists (Ragan - January 16, 2020)
The Rise of AI-Assisted Writing — And What That Means for PR (The Holmes Report - January 15, 2020)
4 Reputation Threats Organizations Should Monitor in 2020 (Public Relations Society of America - January 16, 2020)
PR and Communications: 3 Powerful 2020 Trends (5W Public Relations - January 16, 2020)
Good and Bad PR: Our hearts go out to Australia (PRmoment (UK) - January 16, 2020)
6 Writing Habits to Adopt in 2020 (TrendKite - January 16, 2020)
How to Leverage Social Media For Industry Events (Mention Blog - January 16, 2020)
Summary Section:
These are some of the PR disasters we can expect for Big Tech in 2020
By Arianne Cohen
Fast Company - January 16, 2020
PR departments across Big Tech are buckling their seatbelts for negative election-year chatter. “The debate around the role of tech will continue to rise (hopefully not in shrillness) and reach a natural peak in the lead-up to the U.S. election,” says a new report from CB Insights, a firm that provides trend analysis to the tech industry.
How To Encourage Workplace Empathy Without Crossing Individual Boundaries: 15 Proven Strategies
By Forbes Communications Council
Forbes - January 16, 2020
As a modern workplace, encouraging empathy without overstepping boundaries is an admirable pursuit. Here's how to promote that feeling of compassion and understanding, while still respecting your team's individual boundaries.
Brooke Hammerling on how early-stage startups should think about PR
By Jordan Crook
TechCrunch - January 15, 2020
It’s easy to remember the big names in tech. But we often forget about the operators who help them along the way. When it comes to the person behind the person, few are as notable and experienced as Brooke Hammerling.
Corporate Reputation Drives Market Value
By Steve Barnes
O'Dwyer's - January 15, 2020
While business leaders across the board are becoming increasingly aware of the strong ties between corporate reputation and the bottom line, a group of execs who say reputation is a particularly important factor in a company’s market value are pointing the way to how those reputations can be built and maintained.
Announcing PR Daily’s 2019 Video & Visual Awards finalists
By Ted Kitterman
Ragan - January 16, 2020
Video is an essential piece of any successful communications strategy, and the finalists for PR Daily’s 2019 Video & Visual Awards showed they know how to engage busy audiences.
The Rise of AI-Assisted Writing — And What That Means for PR
By Mark Henricks
The Holmes Report - January 15, 2020
'Of thousands of PR pitches, I have received, I could count on one hand the number that have led to stories. Surely the PR industry can do better? Seems like AI could be of enormous help.'
4 Reputation Threats Organizations Should Monitor in 2020
By Jon Goldberg
Public Relations Society of America - January 16, 2020
For organizations of all sizes, the ability to identify, understand and manage an increasingly complex array of reputational threats will be integral to success in the years ahead.
PR and Communications: 3 Powerful 2020 Trends
5W Public Relations - January 16, 2020
Today, PR requires listening to constituencies, analyzing, and interpreting their views and behaviors. That said, powerful trends have sparked changes in PR and communications, disrupting lives, media, and business in a few years.
Good and Bad PR: Our hearts go out to Australia
By Charlie Biggs-Thomas
PRmoment (UK) - January 16, 2020
Good and bad PR from Coca-Cola, Maty Ryan, Greggs, Delta, and Travelex.
6 Writing Habits to Adopt in 2020
TrendKite - January 16, 2020
Change can be a challenge, even scary at times. But if it improves your writing, reduces work-related stress, and makes your job more enjoyable, we say embrace it!
How to Leverage Social Media For Industry Events
By Aazar Shad
Mention Blog - January 16, 2020
Events are key to meet with your audience and new partners. In this blog post, learn how to use social media to chat with those who can't make it.
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