Enjoy the weekend! Read today's Daily PR Brief! - January 17, 2020
Hello! Read some of today's best PR and Comms industry news clips:
Biggest PR Scandals in 2019 (Behind the Lines - January 16, 2020)
The death of filler PR content: five tips for your content strategy (Neo PR - January 17, 2020)
The Importance of Post-Crisis Communications (O'Dwyer's - January 16, 2020)
5 Easy Ways Companies Can Boost Their CSR in 2020 (PR News - January 16, 2020)
The remarkable legacy of Harold Burson (Ep. 200) (The Echo Chamber Podcast - January 16, 2020)
Corporate culture resolutions—5 ways to prioritize emotional intelligence in 2020 (Agility PR - January 17, 2020)
The news feed has a five-year shelf-life (at most) (Communications Conversations - January 17, 2020)
5 PR Takeaways From NRF 2020 (Crenshaw Communications - January 16, 2020)
Beyond argument: The value of public relations techniques used in the UK general election (Influence (UK) - January 17, 2020)
From pitch to publication: 10 journalists share the stories that make them most proud (Muck Rack Blog - January 17, 2020)
PR & MarTech Tools – Keep the Humanity in Public Relations (Business 2 Community - January 16, 2020)
Summary Section:
Biggest PR Scandals in 2019
By Ronn Torossian
Behind the Lines - January 16, 2020
As we look ahead to 2020, it pays to look back at some of the PR disasters of 2019, to glean lessons from the mistakes others made. Some massive,
The death of filler PR content: five tips for your content strategy
By Rhea Cairns
Neo PR - January 17, 2020
Filler marketing or PR content is a thing of the past. It’s now all about killer content and we give five top tips on how to create it.
The Importance of Post-Crisis Communications
By Jill Allread
O'Dwyer's - January 16, 2020
Rarely is a crisis expected, but how well a business responds to the unexpected will reflect either poorly or positively on future public perception of—and confidence in—the organization. One determining factor is whether or not business leadership proactively uses post-crisis communications.
5 Easy Ways Companies Can Boost Their CSR in 2020
By Kiana Montgomery
PR News - January 16, 2020
Establish an in-house mission to create change. Form a social responsibility team and encourage it to lead your company in giving back to the community.
The remarkable legacy of Harold Burson (Ep. 200)
The Echo Chamber Podcast - January 16, 2020
To mark the 200th Echo Chamber podcast (and the 20th anniversary of the Holmes Report) Arun Sudhaman and Paul Holmes talk about the remarkable professional legacy and personal impact of Burson-Marsteller founder Harold Burson – coincidentally, the first ever interviewee on the Echo Chamber – who died last week, aged 98.
Corporate culture resolutions—5 ways to prioritize emotional intelligence in 2020
By Richard Carufel
Agility PR - January 17, 2020
As fitness goals and personal resolutions come top of mind this New Year, there’s also no better time for companies to begin a practical conversation about corporate culture resolutions—placing people and emotional intelligence at the heart of business decision-making.
The news feed has a five-year shelf-life (at most)
By Arik Hanson, Principal of ACH Communications
Communications Conversations - January 17, 2020
The news feed, as we know it, will be gone in five years. Controversial? Somewhat. But, I’m not actually saying that to be a contrarian. I think we may see a shift soon. Here’s why.
5 PR Takeaways From NRF 2020
By Cliff Maroney
Crenshaw Communications - January 16, 2020
NRF is at retail’s epicenter, unveiling exciting new vendors as well as key trends that define the industry for the year and beyond.
Beyond argument: The value of public relations techniques used in the UK general election
By Jon White
Influence (UK) - January 17, 2020
The December 2019 election results in the UK will be picked over in the coming months and years, not least by the opposition parties who were so convincingly beaten, but one thing is certain – the results prove beyond argument the value of public relations techniques, used skillfully and in a highly focused way.
From pitch to publication: 10 journalists share the stories that make them most proud
By Jessica Lawlor
Muck Rack Blog - January 17, 2020
In most interviews, we ask journalists to share a piece they feel proud to have worked on: Point us to a recent project you’re particularly proud of. Tell us about the process -- how did this story come about from pitch to publication? We’ve rounded up responses from some of the journalists we’ve had the chance to interview.
PR & MarTech Tools – Keep the Humanity in Public Relations
By Donna St. Jean Conti
Business 2 Community - January 16, 2020
While it is undeniable that technology has drastically increased efficiency in the world of marketing and PR, it can reach a point of diminishing returns.
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