Hello! Check out your Daily PR Brief! - January 22, 2020
Hello! Read some of today's best PR and Comms industry news clips:
The 5 simple rules for keeping any client happy (Agility PR - January 22, 2020)
This month in bad PR pitches (Muck Rack Blog - January 21, 2020)
Five Critical PR And Media Strategy Lessons Learned From Marketing Mentors (Forbes - January 21, 2020)
With Deepfakes, Prevention Is A Fool's Errand -- Here's How You Can Prepare And Respond (Forbes - January 22, 2020)
Winning Crisis Strategies with Gen Z (O'Dwyer's - January 21, 2020)
5 PR lessons from CES 2020 (Ragan - January 22, 2020)
Study: 64% Of Comms Leaders Would Use A Virtual PR Agency (The Holmes Report - January 21, 2020)
How Harry, Meghan and The Queen Should Approach Their Royal PR Crisis (PR News - January 22, 2020)
Why Communicators Get a Pass to Watch ‘The Bachelor’ Guilt-Free (Public Relations Society of America - January 21, 2020)
5WPR CEO On Business Chemistry in a Digital World (CommPro - January 22, 2020)
4 Ways to Generate Topics That Will Result in a Successful PR Pitch (Influence & Co. - January 22, 2020)
Summary Section:
The 5 simple rules for keeping any client happy
By Susan Ranford
Agility PR - January 22, 2020
Great customer service is essential to running a successful business, and public relations is certainly no exception.
This month in bad PR pitches
By Jessica Lawlor
Muck Rack Blog - January 21, 2020
Here are some of the more cringeworthy tweets from journalists about the PR pitches landing in their inboxes lately.
Five Critical PR And Media Strategy Lessons Learned From Marketing Mentors
By Forbes Agency Council
Forbes - January 21, 2020
Good advice is timeless. Here are some things to remember as you get started in your career.
With Deepfakes, Prevention Is A Fool's Errand -- Here's How You Can Prepare And Respond
By Phil Singer, Founder & CEO of Marathon Strategies
Forbes - January 22, 2020
Now, thanks to advances in an artificial intelligence technique called machine learning, manipulated or fabricated footage is becoming more convincing.
Winning Crisis Strategies with Gen Z
By Lindsey Carnett
O'Dwyer's - January 21, 2020
Gen Z are perhaps the most influential and most targeted stakeholder group. 60 million Gen Z individuals are in the United States, outnumbering Millennials by a million. It’s estimated that by 2020, Generation Z will account for 40 percent of all consumers.
5 PR lessons from CES 2020
By Beki Winchel
Ragan - January 22, 2020
Tech fans readily embraced the more than 4,400 organizations exhibiting and speaking, but communicators might easily dismiss the show as outside their wheelhouse.
Study: 64% Of Comms Leaders Would Use A Virtual PR Agency
By Maja Pawinska Sims
The Holmes Report - January 21, 2020
New research has found that the virtual agency model is becoming popular with senior in-house professionals.
How Harry, Meghan and The Queen Should Approach Their Royal PR Crisis
By Nicole Schuman
PR News - January 22, 2020
Many takeaways can be found regarding the public relations tactics taken by the royals in yet another family crisis.
Why Communicators Get a Pass to Watch ‘The Bachelor’ Guilt-Free
By Lisa Arledge Powell
Public Relations Society of America - January 21, 2020
As a communicator, I’m giving my colleagues full permission to watch this guilty pleasure program without any guilt, and this is because “The Bachelor” is a textbook case in storytelling.
5WPR CEO On Business Chemistry in a Digital World
By Ronn Torossian, CEO of 5WPR
CommPro - January 22, 2020
The term “chemistry” has been around for decades in the science field, then more recently to describe relationships between the sexes and now, to identify how marketers can best leverage content marketing.
4 Ways to Generate Topics That Will Result in a Successful PR Pitch
By Megan Favignano
Influence & Co. - January 22, 2020
To think like a reporter and ensure your pitch catches the right eyes, follow these four tips to generate public relations topics that will pique a journalist’s or a publication editor’s interest.
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