Salutations! Read today's Daily PR Brief! - January 23, 2020
Hello! Read some of today's best PR and Comms industry news clips:
Public Relations Ethics: Conflicts of Interest (BLND Public Relations - January 23, 2020)
PR Pros: How to Establish Your Voice and Personal Brand With Clients (PAN Communications - January 22, 2020)
The Next Decade In Communications: How Can We Protect Our Digital World? (Forbes - January 22, 2020)
Avoid the "Call Center" Approach to Crisis (O'Dwyer's - January 22, 2020)
Davos: Sustainability Momentum Will Drive 'Conscious Capitalism' (The Holmes Report - January 22, 2020)
A Step-by-Step Approach for Communicators to Measure in 2020 (PR News - January 23, 2020)
5 Reasons Why the Press Release Still Matters (Cision - January 22, 2020)
Good and Bad PR: It’s time to complain about Love Island (PRmoment (UK) - January 23, 2020)
Davos Voices: Ketchum's Barri Rafferty (ep. 201) (The Echo Chamber Podcast - January 23, 2020)
PR 2020: Social purpose—backed by action—tops new list of new-year comms trends (Agility PR - January 22, 2020)
5 Tips For Launching A PR Program In APAC (Crenshaw Communications - January 22, 2020)
Eight Types of Online Reviewers, and How to Handle Them [Infographic] (MarketingProfs - January 23, 2020) [Infographic]
Summary Section:
Public Relations Ethics: Conflicts of Interest
BLND Public Relations - January 23, 2020
Conflicts of interest can sneak up on you, especially if you work at a public relations agency. Here, we discuss the ethics around conflicts of interest.
PR Pros: How to Establish Your Voice and Personal Brand With Clients
By Taylor Donatell
PAN Communications - January 22, 2020
Client relations is important to master in any industry or organization. As a PR professional, how can you establish your voice throughout the process? Find out here.
The Next Decade In Communications: How Can We Protect Our Digital World?
By Tiffany Xingyu Wang, Chief Strategy Officer at Spectrum Labs
Forbes - January 22, 2020
If we do not start a movement of forging trust and safety for the digital spaces we live, work and play, the next generations may inherit a digital world polluted by predators, hate speech and mistrust.
Avoid the "Call Center" Approach to Crisis
By Alex Stanton
O'Dwyer's - January 22, 2020
Organizations responding to a crisis too often end up employing an approach like what many of us have experienced when interacting with a customer call center on a problem or complaint.
Davos: Sustainability Momentum Will Drive 'Conscious Capitalism'
By Maja Pawinska Sims
The Holmes Report - January 22, 2020
Speaking at the World Economic Forum, Nasdaq and EY said engaging younger consumers and employees was key to a stakeholder-led business model.
A Step-by-Step Approach for Communicators to Measure in 2020
By Mark Weiner
PR News - January 23, 2020
Research and evaluation provide a report card that validates the wisdom of investment in PR. They also act as a tutor to assess what’s working, what’s not.
5 Reasons Why the Press Release Still Matters
By Maureen Beard, Senior Content Specialist with Cision PR Newswire
Cision - January 22, 2020
With the increase of social media, data-driven storytelling, and the 24/7 news cycle, the press release has evolved while remaining a relevant part of your marketing strategy.
Good and Bad PR: It’s time to complain about Love Island
By Lauren Wilden, Head of PR at 10 Yetis
PRmoment (UK) - January 23, 2020
Good and bad PR from the Department for Education in the UK, Pret a Manger, beauty brand Liz Earle, Sonos, and Love Island.
Davos Voices: Ketchum's Barri Rafferty (ep. 201)
The Echo Chamber Podcast - January 23, 2020
Ketchum CEO Barri Rafferty joins us in Davos to discuss the mood at this year's World Economic Forum, how the event has changed over the years, how she survives such an intense week, and why more PR people should attend.
PR 2020: Social purpose—backed by action—tops new list of new-year comms trends
By Richard Carufel
Agility PR - January 22, 2020
2020 will be the year companies start implementing concrete actions to support their commitments to social good, according to comms and marketing firm the10company’s just released 10 communications trends.
5 Tips For Launching A PR Program In APAC
By Bindi Saikia
Crenshaw Communications - January 22, 2020
The APAC tech boom has created immense opportunities for PR programs in the region, as well as many challenges.
Eight Types of Online Reviewers, and How to Handle Them [Infographic] [Infographic]
By Vahe Habeshian
MarketingProfs - January 23, 2020
There are reviews of your product, service, or company somewhere online (Google, Yelp, Facebook, Amazon, etc.). Here's how to handle reviewers and reviews of all kinds.
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