Happy Friday! Behold your Daily PR Brief! - January 24, 2020
Hello! Read some of today's best PR and Comms industry news clips:
Why it's important to say "no" to potential clients sometimes (LinkedIn - January 22, 2020)
2 Media Relations Rules to Break in 2020 (Public Relations Society of America - January 23, 2020)
The Art of Diversity and Inclusion in Public Relations: Finn Partner’s Helen Shelton (culpwrit - January 23, 2020)
10 Ways Your Company Can Benefit From Encouraging Criticism (Forbes - January 24, 2020)
Consumers Support Cause-Driven Companies (O'Dwyer's - January 23, 2020)
What is PR’s unique value for today’s company? (PR Daily - January 23, 2020)
The PR Industry and the PESO Model During the Next Decade (Spin Sucks - January 23, 2020)
15 Mistakes Agencies Make In Their Creative Content Process (And How To Fix Them) (Forbes - January 23, 2020)
PR careers: 6 lessons I’ve learned as a junior copywriter (Agility PR - January 24, 2020)
Why you shouldn't use superlatives in marketing and PR (Firefly Communications - January 23, 2020)
5 Essential Skills to Succeed in PR (Neo PR - January 24, 2020)
Summary Section:
Why it's important to say "no" to potential clients sometimes
By Dara Avenius
LinkedIn - January 22, 2020
When I first got into PR, I was hungry - and broke. As a result, I said yes to every client who wanted to hire me, sometimes with disastrous results.
2 Media Relations Rules to Break in 2020
By Michael Smart
Public Relations Society of America - January 23, 2020
I was in a meeting recently where a peer started making a point I disagreed with. It quickly became clear that he relished playing a contrarian role. At first it annoyed me, but after a while I realized some benefits to being a contrarian, especially in media relations.
The Art of Diversity and Inclusion in Public Relations: Finn Partner’s Helen Shelton
By Erin Grafton
culpwrit - January 23, 2020
Latest in a series of interviews with public relations executives by DePaul students features Finn Partner's Helen Shelton, who offers a simple definition of diversity: Diversity is putting the reality of what our world is into practice,
10 Ways Your Company Can Benefit From Encouraging Criticism
By Forbes Communications Council
Forbes - January 24, 2020
It's often said there's no such thing as bad publicity, and in the case of criticism, this might be true. Here's why encouraging constructive feedback from both customers and employees might be the best course of action for a company.
Consumers Support Cause-Driven Companies
By Jon Gingerich
O'Dwyer's - January 23, 2020
A growing percentage of consumers today are paying attention to companies’ stances on social, environmental and political issues, according to a new report by consumer market research agency Horowitz Research.
What is PR’s unique value for today’s company?
By Ted Kitterman
PR Daily - January 23, 2020
With all the changes in the last decade—from the rapid rise of social media to the slow demise of local newspapers—how can PR pros make their case for bigger budgets?
The PR Industry and the PESO Model During the Next Decade
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - January 23, 2020
During the next decade, you need to be experienced and wise about how the PESO model works so you can 'conduct' machines to do exactly what you want.
15 Mistakes Agencies Make In Their Creative Content Process (And How To Fix Them)
By Forbes Agency Council
Forbes - January 23, 2020
Some agencies develop a creative process that inadvertently leads to a sub-par final product. Here are some common mistakes agencies make with their creative process, and how they can seek to fix those problems.
PR careers: 6 lessons I’ve learned as a junior copywriter
By Jack Kelleher
Agility PR - January 24, 2020
It would be presumptuous for me to suggest that I could offer much advice about the art of copywriting, given my incredibly limited experience. However, I do have some simple tips for beginners that I wished I had been told when I was starting out.
Why you shouldn't use superlatives in marketing and PR
By Claire Walker, CEO of Firefly Communications
Firefly Communications - January 23, 2020
Claire Walker at Firefly Communications, looks at why so much marketing copy is full of superlatives - and why this could be damaging your brand.
5 Essential Skills to Succeed in PR
By Josephine Timmins
Neo PR - January 24, 2020
As with any career, to succeed in PR, there are certain essential PR skills that will help you reach the top of your game.
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