Hello! Peruse today's Daily PR Brief! - January 28, 2020
Hello! Read some of today's best PR and Comms industry news clips:
6 Chrome extensions that will improve your media outreach skills (Muck Rack Blog - January 27, 2020)
Could Artificial Intelligence Put The Communications Professional Out Of A Job? (Forbes - January 28, 2020)
The PR fallout from iHeart Media's layoffs (PR Week - January 28, 2020)
How PR pros can stand out in 2020 (PR Daily - January 27, 2020)
Social Good Trending as PRNEWS Crowns CSR & Nonprofit Campaigns (PR News - January 27, 2020)
Latinx: A Vital Community to the Public Relations Industry (Institute for Public Relations - January 27, 2020)
4 easy ways to make your messages warm, personal and authentic (Ragan - January 28, 2020)
The difference between good growth and bad growth for an agency (PRmoment - January 28, 2020)
6 Winning PR Campaigns and Their Super Simple Takeaways (Business 2 Community - January 28, 2020)
The Bushfire PR Alliance Unites The PR Industry In Aid of Communities Impacted By Bushfires (B&T (Australia) - January 27, 2020)
2020 Edelman Trust Barometer—sense of inequality is undermining trust in institutions (Agility PR - January 28, 2020)
‘I didn’t say that’ – spokesperson’s denial makes a bad story worse (Media First (UK) - January 28, 2020)
Summary Section:
6 Chrome extensions that will improve your media outreach skills
By Stephanie Buzano
Muck Rack Blog - January 27, 2020
Communicating with journalists can be an essential part of content marketing and digital PR strategies. Here are six Google Chrome extensions to improve your media relations.
Could Artificial Intelligence Put The Communications Professional Out Of A Job?
By Beth Noymer Levine, Founder & Principal of SmartMouth Communications
Forbes - January 28, 2020
As artificial intelligence becomes more prevalent in the workplace, do comms professionals need to feel threatened?
The PR fallout from iHeart Media's layoffs
By Dustin Siggins, Founder, Proven Media Solutions
PR Week - January 28, 2020
The radio world has been rocked by iHeartMedia’s recent announcement about nationwide layoffs in small markets. The death of local radio is bad for PR, says Dustin Siggins, the founder of Proven Media Solutions.
How PR pros can stand out in 2020
By Katie Delahaye Paine - CEO of Paine Publishing
PR Daily - January 27, 2020
It’s going to be a wild ride with all the stories communicators can expect to compete with, and it’s going to be more crucial than ever to know how to get in front of decision-makers.
Social Good Trending as PRNEWS Crowns CSR & Nonprofit Campaigns
By Seth Arenstein
PR News - January 27, 2020
It’s not news that Corporate Social Responsibility (CSR) and sustainability are fast becoming table stakes for some of the world’s largest companies. For proof, you need not look further than Davos, Switzerland and the recent World Economic Forum.
Latinx: A Vital Community to the Public Relations Industry
By Paige Shewmaker
Institute for Public Relations - January 27, 2020
SDSU’s Dr. Patrick Thelen assembled a panel as a part of the Public Relations Society of America Educators Academy Super Saturday to examine what the growing Latinx population in the U.S. means.
4 easy ways to make your messages warm, personal and authentic
By Elizabeth Baskin, CEO at Tribe, Inc.
Ragan - January 28, 2020
Taking a more “human” approach to communication sounds abstract, but it’s not complex. Try these four easy ways to promote authenticity in your organization.
The difference between good growth and bad growth for an agency
By Ben Smith, Founder, PRmoment
PRmoment - January 28, 2020
In this new series, PRmoment founder Ben Smith conducts short interviews with agency chiefs on a specific challenge they are working through in their business or their communications. This week, he talks to Tom Buttle, CEO at Chameleon, about the differences between bad growth and good growth for an agency.
6 Winning PR Campaigns and Their Super Simple Takeaways
By Blair Nicole Nastasi, CEO & Founder of Media Moguls PR
Business 2 Community - January 28, 2020
What’s the secret to crafting a great public relations campaign? The key lies in understanding your target audience, so that…
The Bushfire PR Alliance Unites The PR Industry In Aid of Communities Impacted By Bushfires
By B&T Magazine
B&T (Australia) - January 27, 2020
The Australian public relations industry has united to offer support to businesses and communities impacted by bushfires across the country, announcing the formation of the Bushfire PR Alliance (BPRA).
2020 Edelman Trust Barometer—sense of inequality is undermining trust in institutions
By Richard Carufel
Agility PR - January 28, 2020
As we enter the 21st Century’s third decade, the notion of trust—an enduring cornerstone of every kind of relationship—is tragically becoming an ever-elusive goal for organizations and institutions of all types across an increasingly skeptical business landscape.
‘I didn’t say that’ – spokesperson’s denial makes a bad story worse
By Adam Fisher
Media First (UK) - January 28, 2020
How’s this for an approach to a damaging story? A journalist calls you up to ‘clarify’ an insensitive and offensive remark and you deny that you had used the word.
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