Please enjoy today's Daily PR Brief! - January 30, 2020
Hello! Read some of today's best PR and Comms industry news clips:
7 ways to keep clients happy (Radioactive PR - January 30, 2020)
PRNEWS Honors Trailblazing Top Women in PR at Annual Luncheon (PR News - January 30, 2020)
Nine Things To Keep In Mind Before Doing A Publicity Stunt (Forbes - January 30, 2020)
The CEO's Role in a Crisis (O'Dwyer's - January 29, 2020)
Why communicators must adapt to new technologies (Ragan - January 29, 2020)
PR’s Charge for 2020: Redefining Purpose in Corporate Narratives (SHIFT Communications - January 30, 2020)
The top three lessons PR learned in 2019 (Agility PR - January 30, 2020)
“To Live and Die in Miami”... A Death-Defying Decision By an Insensitive Brand (CommPro - January 30, 2020)
10 Rules For Keeping (PR Agency) Clients (Crenshaw Communications - January 30, 2020)
Get your op-eds p-opping (Influence (UK) - January 30, 2020)
Summary Section:
7 ways to keep clients happy
By Angharad Planells
Radioactive PR - January 30, 2020
If you're happy and you know it, keep your brands! Winning new business is the easy part, but how do you keep clients happy long-term?
PRNEWS Honors Trailblazing Top Women in PR at Annual Luncheon
By Nicole Schuman
PR News - January 30, 2020
The attendees at Top Women of PR focused on the promise of the future, while paying respect to the past.
Nine Things To Keep In Mind Before Doing A Publicity Stunt
By Forbes Agency Council
Forbes - January 30, 2020
When you're trying to go viral, it can be a dice roll as to whether the audience will think your publicity stunt is brilliant or tasteless. Here are some critical things a business needs to consider before it plans and executes a publicity stunt.
The CEO's Role in a Crisis
By Ashley McCown and T.J. Winick
O'Dwyer's - January 29, 2020
While the CEO should oversee or designate a senior team member to manage the situation, the question of who should communicate to internal and external audiences, i.e., to manage the perception of the organization during a crisis, is a topic of much debate.
Why communicators must adapt to new technologies
By Ted Kitterman
Ragan - January 29, 2020
Industry practitioners looking to advance should be fluent with the latest technology, from social media to data and analytics. A robot might not take your job, but a tech-savvy competitor could.
PR’s Charge for 2020: Redefining Purpose in Corporate Narratives
By Sarah Babbitt
SHIFT Communications - January 30, 2020
Purpose has been at the forefront of corporate communications for many years now, but it came to a head this year at Davos.
The top three lessons PR learned in 2019
By Matthew Kaiserman
Agility PR - January 30, 2020
Communicators need to take in and reflect on what has transpired during this past year to better inform our profession moving into 2020. Below are the top three lessons of 2019 for PR professionals.
“To Live and Die in Miami”... A Death-Defying Decision By an Insensitive Brand
By Steve Cody, Founder and CEO, Peppercomm
CommPro - January 30, 2020
There’s insensitive and then there’s the decision by the Kraft Heinz brand Planters to air a highly controversial commercial depicting the funeral of their 104-year-old icon, Mr. Peanut, during this Sunday’s Super Bowl.
10 Rules For Keeping (PR Agency) Clients
By Dorothy Crenshaw
Crenshaw Communications - January 30, 2020
For a PR agency, what’s better than winning a new client? Keeping the ones you have. Naturally, any good PR firm wants to do both.
Get your op-eds p-opping
By Jody Thompson
Influence (UK) - January 30, 2020
Op-eds can boost a client’s profile, but they require careful structuring and plenty of hard work. A former HuffPost editor shares her advice.
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