Have a great weekend! Here's your Daily PR Brief! - January 31, 2020
Hello! Read some of today's best PR and Comms industry news clips:
Meet the 16 rising stars inside top PR agencies, who know everyone, have great reputations, and can spin anything (Business Insider - January 31, 2020)
Communicating Amid Coronavirus Concerns (O'Dwyer's - January 30, 2020)
Why PR pros shouldn’t give up on email (PR Daily - January 30, 2020)
What is PR’s unique value for today’s company? (Ragan - January 30, 2020)
The Implications of Coronavirus for Communicators (PR News - January 30, 2020)
Three Steps to Create an Employee Brand Ambassador Program (Spin Sucks - January 31, 2020)
12 Effective Methods To Create Compromise In Customer Communication (Forbes - January 29, 2020)
Good and Bad PR: Why we love Barbie (PRmoment (UK) - January 30, 2020)
Davos Dialogues: Insights From The 2020 World Economic Forum (PRovoke - January 30, 2020)
Public Relations RFP Issued By Alabama Department of Corrections (Everything PR - January 31, 2020)
Summary Section:
Meet the 16 rising stars inside top PR agencies, who know everyone, have great reputations, and can spin anything
By Lucia Moses
Business Insider - January 31, 2020
These pros from firms like Edelman, Ketchum, and Ogilvy stand out for how they're using data, helping their firms add skills, and tackling crises.
Communicating Amid Coronavirus Concerns
By Laura Guitar and Lisa Ross
O'Dwyer's - January 30, 2020
Social media channels are scrambling to stop the spread of misinformation about the virus on their platforms, amounting to little more than a game of Whac-A-Mole.
Why PR pros shouldn’t give up on email
By Ronn Torossian, CEO of 5WPR
PR Daily - January 30, 2020
Here are some tips to make sure you are getting the biggest possible return on your email efforts, and what you should consider if engagement is starting to flag.
What is PR’s unique value for today’s company?
By Ted Kitterman
Ragan - January 30, 2020
With all the changes in the last decade—from the rapid rise of social media to the slow demise of local newspapers—how can PR pros make their case for bigger budgets?
The Implications of Coronavirus for Communicators
By Seth Arenstein
PR News - January 30, 2020
Technology has made the world much smaller. In many ways, though, humans remain an insular species. What’s in front of us often receives most of our attention. As a result, where a news story occurs can be a difference-maker.
Three Steps to Create an Employee Brand Ambassador Program
By Laura Petrolino, Chief Client Officer at Arment Dietrich
Spin Sucks - January 31, 2020
There are three steps to creating an effective employee brand ambassador program. Laura Petrolino details them, as well as the importance of having one.
12 Effective Methods To Create Compromise In Customer Communication
By Forbes Communications Council
Forbes - January 29, 2020
There can sometimes be a big gap between what a customer wants to hear and what they need to hear. To bridge that gap between assumption and reality, the business needs to figure out how it can compromise to bring the user's vision closer with what the company offers.
Good and Bad PR: Why we love Barbie
PRmoment (UK) - January 30, 2020
Good and bad PR from Mattel, Bahamas National Trust, and OVO Energy.
Davos Dialogues: Insights From The 2020 World Economic Forum
By Diana Marszalek
PRovoke - January 30, 2020
Ketchum president and CEO Barri Rafferty explores why accountability, climate change and capitalism took center stage at the World Economic Forum in Davos last week.
Public Relations RFP Issued By Alabama Department of Corrections
By Wilson Scott
Everything PR - January 31, 2020
The purpose of this procurement is to establish a contract for public relations and marketing services to be provided in conjunction with and under the direction of, the Alabama Department of Corrections Public Information Office (“PIO”).
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