Happy Monday! Behold your Daily PR Brief! - February 3, 2020

Hello! Read some of today's best PR and Comms industry news clips:
The Top 14 Public Relations Insights of 2019 (Institute for Public Relations - January 29, 2020)
Council Post: How To Fight Change Fatigue With Better Internal Communications (Forbes - February 3, 2020)
Lessons from PR Pros on the Ground at Super Bowl LIV (PR News - February 1, 2020)
The Importance of Recognizing Black History in Public Relations (Public Relations Society of America - February 3, 2020)
Branding and Public Relations Go Hand-in-Hand (5W Public Relations - February 2, 2020)
How to reboot your PR career (PRmoment - January 31, 2020)
Why Are Embargoed Press Releases Important? (Business 2 Community - February 2, 2020)
PR pulse: Is coronavirus messaging generating irrational fear? (Agility PR - February 3, 2020)
What is Personal Branding and How to Use It for Your Business (Marx Communications - February 2, 2020)
The World’s First Public Relations Museum Celebrates the Lost Voices of Black PR Pioneers with Its 5th Annual Diversity Series - (CommPro - February 1, 2020)
Crisis Review: The Top 20 Crises Of 2019 (Part 3 Of 3) (PRovoke - February 3, 2020)
Kobe Bryant and the haste for news during a crisis (Media First (UK) - February 3, 2020)
The ultimate list of PR statistics in 2020 (Muck Rack Blog - February 3, 2020)
Summary Section:
The Top 14 Public Relations Insights of 2019
By Tina McCorkindale and Olivia Kresic
Institute for Public Relations - January 29, 2020
Because of the number of excellent research studies published in 2019, IPR decided to add a few more studies that we thought were relevant to the profession.
Council Post: How To Fight Change Fatigue With Better Internal Communications
By Elizabeth Baskin, CEO at Tribe, Inc.
Forbes - February 3, 2020
Change is hard, but it doesn't have to be. Successfully communicate change within your organization with these tips.
Lessons from PR Pros on the Ground at Super Bowl LIV
By Nicole Schuman
PR News - February 1, 2020
The Super Bowl provides a smorgasbord of promotional opportunities for any public relations professional.
The Importance of Recognizing Black History in Public Relations
By Felicia Blow, APR
Public Relations Society of America - February 3, 2020
February’s Black History Month is an important time to remember, recognize and celebrate the historical contributions of black Americans that have helped define the United States today.
Branding and Public Relations Go Hand-in-Hand
5W Public Relations - February 2, 2020
There is a view that proper branding mixed with good PR can result in both higher sales and customer loyalty for a product or service.
How to reboot your PR career
By Daney Parker
PRmoment - January 31, 2020
Having so much to do means that it is easy to get swamped with day-to-day tasks and forget to look at the most important part of your career – your personal development.
Why Are Embargoed Press Releases Important?
By Neil Grasso
Business 2 Community - February 2, 2020
Have you ever tried to organize a surprise party, or a similar kind of event with time-sensitive information? If so, you understand how stressful that process can be.
PR pulse: Is coronavirus messaging generating irrational fear?
By Laura Guitar and Lisa Ross
Agility PR - February 3, 2020
As the global tourism industry gears up for the inevitable coronavirus (2019-nCoV) contagion in new markets, it is worth noting that the outbreak poses industry risk well beyond the reality of the health hazards involved.
What is Personal Branding and How to Use It for Your Business
By Wendy Marx, President of Marx Communications
Marx Communications - February 2, 2020
What is personal branding? How can you use your personal brand to support your business? Learn more and read about some killer personal branding examples.
The World’s First Public Relations Museum Celebrates the Lost Voices of Black PR Pioneers with Its 5th Annual Diversity Series -
By Shelly-Ann Brown
CommPro - February 1, 2020
The world’s first museum dedicated to the history and practice of public relations hosted its 5th annual Black PR History event on Thursday night.
Crisis Review: The Top 20 Crises Of 2019 (Part 3 Of 3)
PRovoke - February 3, 2020
Our annual Crisis Review concludes with Uber, Thomas Cook, Jet Airways, Gillette, Credit Suisse, Eskom and Airbnb.
Kobe Bryant and the haste for news during a crisis
By Adam Fisher
Media First (UK) - February 3, 2020
When basketball star Kobe Bryant died in a helicopter crash along with eight other people, the reporting of the incident was rapid and often inaccurate.
The ultimate list of PR statistics in 2020
By Emma Haddad
Muck Rack Blog - February 3, 2020
Kickstart your year with a roundup of the top 35 public relations statistics you need to know right now.
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