Hello! Peruse Your Daily PR Brief! - February 5, 2020
Hello! Read some of today's best PR and Comms industry news clips:
Why going on Vacation is the Best Thing You can do for your Business (PR Couture - February 4, 2020)
Communications Lessons From the Iowa Caucus (CommPro - February 4, 2020)
In Defense Of Millennials: Essential For Agency Life (Forbes - February 5, 2020)
Vulnerability tops PR cybersecurity trends to watch in 2020 (PR Daily - February 5, 2020)
62% Have Crisis Plans, But Few Update Them or Practice Scenarios (PR News - February 5, 2020)
Eight Best Practices for Linking CSR to Corporate Reputation (Institute for Public Relations - February 5, 2020)
You Don’t Need to Be Hemingway to Bring Storytelling to Business Communications (Ishmael's Corner - The Hoffman Agency - February 5, 2020)
How PR firms can help parents before, during and after maternity leave (PRmoment (UK) - February 4, 2020)
Crisis Communications: The PR Emergency Department (Amendola Communications - February 5, 2020)
What’s Working in Washington – Cancel Culture: Mob Rules (CommPro - February 5, 2020)
Why silence was golden in this crisis (Media First (UK) - February 5, 2020)
"We Expect Brands To Be Honest": Youth Voices Speak At #PRovokeMENA (PRovoke - February 5, 2020)
Summary Section:
Why going on Vacation is the Best Thing You can do for your Business
By Cher Hale
PR Couture - February 4, 2020
Learn three ways that taking a vacation actually helped this agency owner streamline operations and increase profit.
Communications Lessons From the Iowa Caucus
By Teresa Valerio Parrot, Principal, TVP Communications
CommPro - February 4, 2020
Hey Iowa! No pressure, but the whole world is watching. And unfortunately, the Iowa Democratic Party’s caucus blunder and necessary crisis communications have left many of us confused, disappointed, and frustrated at the kick-off of our presidential election season.
In Defense Of Millennials: Essential For Agency Life
By Jared Shapiro, Managing Director, The Tag Experience
Forbes - February 5, 2020
Here are five immediate ways millennials can provide agencies with a talented and efficient workforce.
Vulnerability tops PR cybersecurity trends to watch in 2020
By Michael Stolyar
PR Daily - February 5, 2020
As technology grows in sophistication, so do bad actors seeking to exploit it. A supply/demand gap in talented watchdogs puts businesses in all sectors at heightened risk.
62% Have Crisis Plans, But Few Update Them or Practice Scenarios
By Seth Arenstein
PR News - February 5, 2020
Once a crisis is over, people want to forget about it and move on as quickly as possible. As a result, companies have nothing in place to learn from.
Eight Best Practices for Linking CSR to Corporate Reputation
By Dr. Hua Jiang
Institute for Public Relations - February 5, 2020
Effective communication of a company’s CSR initiatives contributes to the mutually beneficial relationships that it can develop with its internal and external stakeholders,
You Don’t Need to Be Hemingway to Bring Storytelling to Business Communications
By Lou Hoffman, CEO of the Hoffman Agency
Ishmael's Corner - The Hoffman Agency - February 5, 2020
The techniques found in storytelling, both fiction and nonfiction, can absolutely be applied across all forms of business communications.
How PR firms can help parents before, during and after maternity leave
By Ben Smith, Founder, PRmoment
PRmoment (UK) - February 4, 2020
Jo-Ann Robertson, partner and CEO, London at PR firm Ketchum, discusses how she found returning to work following maternity leave with PRmoment founder Ben Smith, and suggests three ways PR firms can support new mums.
Crisis Communications: The PR Emergency Department
By Matt Pera
Amendola Communications - February 5, 2020
When a PR crisis strikes, here's how a crisis communications plan, and a PR agency to execute it, take on the role of the emergency department at the hospital.
What’s Working in Washington – Cancel Culture: Mob Rules
By Richard S. Levick, Esq., Chairman & CEO, LEVICK
CommPro - February 5, 2020
How do we maintain civil discourse in an age of instant rage and Internet bullhorns? We hosted back-to-back programs on What’s Working In Washington (originally aired on WFED) to try and find out.
Why silence was golden in this crisis
By Adam Fisher
Media First (UK) - February 5, 2020
Corona beer has found itself in the uncomfortable and unusual position of being linked to a global health crisis simply because it shares a similar name to the deadly coronavirus.
"We Expect Brands To Be Honest": Youth Voices Speak At #PRovokeMENA
By Arun Sudhaman
PRovoke - February 5, 2020
Short term efforts focused on winning over the youth only raise questions about a brand's ulterior motives, said students and youth activists at PRovokeMENA today.
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