Hi! Please enjoy today's Daily PR Brief! - February 6, 2020
Hello! Read some of today's best PR and Comms industry news clips:
Crisis PR Lessons From The Iowa Caucus (Crenshaw Communications - February 5, 2020)
Storm Center: How Foul Weather Can Strengthen Media Ties (Public Relations Society of America - February 5, 2020)
The Long-Term Impact Of Treating Employees As You Do Customers (Forbes - February 6, 2020)
Social Media Scores Big Points for Distrust (O'Dwyer's - February 5, 2020)
How to find the best PR and marketing candidate (PR Daily - February 5, 2020)
An Easy, Step-by-Step Plan to Help Any Communicator Measure (PR News - February 6, 2020)
PESO Model 2.0: A Masterclass to Help You In 2020 and Beyond (Spin Sucks - February 6, 2020)
Media trends: Consumers say they prefer ads over paywalls (Agility PR - February 6, 2020)
Media Lessons Learned From The Trump Senate (Impeachment) Trial (CommPro - February 5, 2020)
Why Traditional PR No Longer Works in an Inbound World (Iliyana Stareva Blog - February 6, 2020)
'Oh sh*t, I shouldn’t have said that': how to rescue an interview (Influence (UK) - February 6, 2020)
Summary Section:
Crisis PR Lessons From The Iowa Caucus
By Dorothy Crenshaw
Crenshaw Communications - February 5, 2020
This year’s outcome for the Democratic caucus was newsworthy, all right, but not in the way Iowans hoped.
Storm Center: How Foul Weather Can Strengthen Media Ties
By Michael Smart
Public Relations Society of America - February 5, 2020
This is a post encouraging you to develop and lengthen the network of key influencers that you communicate regularly with, so that you come to know and respect them as people.
The Long-Term Impact Of Treating Employees As You Do Customers
By Douglas Karr, Co-founder of Highbridge
Forbes - February 6, 2020
If companies treat their employees as internal customers, the hierarchy is flipped and tremendous gains can be seen in both the short and long term.
Social Media Scores Big Points for Distrust
By Jon Gingerich
O'Dwyer's - February 5, 2020
Americans widely distrust social media sites as a source for political and election news, according to a new study released by the Pew Research Center.
How to find the best PR and marketing candidate
By Ted Kitterman
PR Daily - February 5, 2020
The job market is tight, but that doesn’t mean you should lower your hiring standards. Here are some tips on how to find the talent you need for your agency or team.
An Easy, Step-by-Step Plan to Help Any Communicator Measure
By Seth Arenstein
PR News - February 6, 2020
Her advice was practical: test assumptions with surveys. But first, buy Starbucks, cookies and perhaps alcohol for senior managers.
PESO Model 2.0: A Masterclass to Help You In 2020 and Beyond
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - February 6, 2020
February is PESO model learning month and there are resources all over the web to help you take it from theory to practice in a short amount of time.
Media trends: Consumers say they prefer ads over paywalls
By Richard Carufel
Agility PR - February 6, 2020
Consumers now understand that "free" content comes at a cost, and they're willing to pay it with their eyeballs and data if it means getting a more personalized experience.
Media Lessons Learned From The Trump Senate (Impeachment) Trial
By Arthur Solomon
CommPro - February 5, 2020
On January 13, on this web site, I wrote an article regarding media lessons learned from the House impeachment hearings. Many of the examples I listed also applied to none political accounts that most PR practitioners who work at large and small agencies can use. The natural sequel to that article, I thought, was Media Lessons Learned From The Trump Senate (Impeachment) Trial. And there were plenty.
Why Traditional PR No Longer Works in an Inbound World
By Iliyana Stareva
Iliyana Stareva Blog - February 6, 2020
If you work in marketing and PR, you know there’s been a sea change. The old “push” tactics no longer work in the digital world - now you need Inbound PR.
'Oh sh*t, I shouldn’t have said that': how to rescue an interview
Influence (UK) - February 6, 2020
What can you do when a press interview starts to go off the rails? An anonymous hack with PR experience explains how to turn it around.
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