Happy new week! Take a look at our Daily PR Brief! - February 10, 2020
Hello! Read some of today's best PR and Comms industry news clips:
Public Relations Skills for 2020 (Everything PR - February 10, 2020)
Is Weber Shandwick the Canary in PR's Coal Mine? (O'Dwyer's - February 7, 2020)
What PR pros should consider when planning a career move (PR Daily - February 7, 2020)
The Best Approach to Media Relations: Reporting on Your Work (Meltwater Blog - February 10, 2020)
2020 Super Bowl Ads: The Communications Perspective (Spin Sucks - February 7, 2020)
Creating The Perfect PR Team (5W Public Relations - February 10, 2020)
4 timely PR lessons from the rise of TikTok (Agility PR - February 10, 2020)
A Few Thoughts on Work-Life Balance (CommPro (UK) - February 10, 2020) [VIDEO]
Adviser’s intervention turns a good news story into a horror show (Media First (UK) - February 10, 2020)
How communicators can become more than mere messengers (Ragan - February 10, 2020)
Summary Section:
Public Relations Skills for 2020
By Ronn Torossian
Everything PR - February 10, 2020
Here are the skills a public relations professional should seek to cultivate in 2020.
Is Weber Shandwick the Canary in PR's Coal Mine?
By Kevin McCauley
O'Dwyer's - February 7, 2020
Is Weber Shandwick the canary in PR's coal mine? Arguably one of the best-managed global PR firms, the Interpublic unit has fired some people. A spokesperson said there was a "small staff reduction" made to adapt to "rapidly shifting dynamics."
What PR pros should consider when planning a career move
By Ted Kitterman
PR Daily - February 7, 2020
You want a new challenge, need to change things up or have awakened to different priorities. Here are tips on how to bring about the change you desire in your career.
The Best Approach to Media Relations: Reporting on Your Work
By LeighAnne Manwiller
Meltwater Blog - February 10, 2020
The best approach to media relations- reporting on your success to stakeholders.
2020 Super Bowl Ads: The Communications Perspective
By Laura Petrolino, Chief Client Officer at Arment Dietrich
Spin Sucks - February 7, 2020
This year's Super Bowl ads made us laugh, cry, and roll our eyes. Here what top communications pros had to say about the winners and losers.
Creating The Perfect PR Team
5W Public Relations - February 10, 2020
Every brand should have a story, and every customer of that brand should connect that product or service with that story.
4 timely PR lessons from the rise of TikTok
By Nathalie Nguyen
Agility PR - February 10, 2020
TikTok is one of the fastest-growing social media platforms on the market, surpassing Instagram and Facebook with 1.5 billion downloads in 70 countries.
A Few Thoughts on Work-Life Balance [VIDEO]
By Win Vanderbauwhede
CommPro (UK) - February 10, 2020
Many people working in academia find it difficult to achieve or maintain a good work-life balance.
Adviser’s intervention turns a good news story into a horror show
By Adam Fisher
Media First (UK) - February 10, 2020
You have seen interviews where the spokesperson has brought proceedings to an abrupt end when they don’t like a line of questioning. But how about when the PR team becomes unhappy with the question?
How communicators can become more than mere messengers
By Robby Brumberg
Ragan - February 10, 2020
You can be the brains, heart, soul and backbone of your business—but it takes guts. Communicators are often viewed as expendable, interchangeable or eminently replaceable.
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