Happy Wednesday! Enjoy your Daily PR Brief! - February 12, 2020
Hello! Read some of today's best PR and Comms industry news clips:
PR mental health: 5 ways to start the new decade with less stress (Agility PR - February 12, 2020)
Amazon’s PR campaigns keep blowing up in the company’s face (The Verge - February 12, 2020)
Six PR Trends That Will Impact Businesses In 2020 (Entrepreneur - February 11, 2020)
Each Stage of Your Sales Funnel Can Benefit from PR. Here's How (Inc. - February 11, 2020)
IPG Posts 1.6% Spurt in Q4 Growth (O'Dwyer's - February 12, 2020)
Q&A: ReCode’s Eric Johnson on podcasting’s power (and pitfalls) (PR Daily - February 12, 2020)
Building PR Teams That Executives Will Trust and Adore (PR News - February 11, 2020)
The Struggles We All Have With the PESO Model (Spin Sucks - February 11, 2020)
Most B2B firms do not have a PR strategy, claims research (PRmoment (UK) - February 12, 2020) [Infographic]
Public Affairs Trends for 2020 (CommPro (UK) - February 11, 2020)
Actors and actresses with the most pre-Oscars press coverage (Muck Rack Blog - February 11, 2020)
Summary Section:
PR mental health: 5 ways to start the new decade with less stress
By Kristen Morea
Agility PR - February 12, 2020
Inevitably at the start of each year, a list is published featuring the country’s most stressful jobs. Topping the list? Public relations executive.
Amazon’s PR campaigns keep blowing up in the company’s face
By Casey Newton
The Verge - February 12, 2020
The latest example of Amazons’s policymaking through self-congratulation comes from Jay Carney, the company’s public relations chief.
Six PR Trends That Will Impact Businesses In 2020
By Anastasiya Golovatenko, Account Director, Sherpa Communications
Entrepreneur - February 11, 2020
Despite the introduction of new technology, specialized algorithms, and fancy electronic devices, PR needs a human element to remain relevant.
Each Stage of Your Sales Funnel Can Benefit from PR. Here's How
By Amy George - Owner, By George Communications
Inc. - February 11, 2020
Here are ideas for how to implement PR tactics into each stage of the sales funnel -- top, middle and bottom.
IPG Posts 1.6% Spurt in Q4 Growth
By Kevin McCauley
O'Dwyer's - February 12, 2020
Interpublic reported Q4 revenue grew 1.6 percent to $2.9B, while net income was flat at $328.9M. Organic growth jumped 2.9 percent, divided between 2.1 percent in the US and 4.1 percent overseas.
Q&A: ReCode’s Eric Johnson on podcasting’s power (and pitfalls)
By Brian Pittman
PR Daily - February 12, 2020
This award-winning exec warns against chasing shiny new objects—like his own audio format. He sheds light on his favorite tools and techniques, and he sounds off on the Oscars, as well.
Building PR Teams That Executives Will Trust and Adore
By Dean Mastrojohn, SVP, Integrated Media, at Y&R PR
PR News - February 11, 2020
Hire people who are smarter than you, and who can teach you something. The role of a leader shouldn’t just be about teaching and guiding direct reports.
The Struggles We All Have With the PESO Model
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - February 11, 2020
The PESO model is a total no-brainer for 2020 and beyond PR, but that doesn’t mean it’s easy to implement. Here are tips to overcome the struggles.
Most B2B firms do not have a PR strategy, claims research [Infographic]
PRmoment (UK) - February 12, 2020
More than half of UK B2B companies do not have a communications strategy, according to Insight 2020, a research report conducted by B2B PR consultancy, EC-PR.
Public Affairs Trends for 2020
By Ronn Torossian, CEO of 5WPR
CommPro (UK) - February 11, 2020
The core purpose of a public affairs campaign is to effectively disseminate information, build public consensus and prevent disinformation from gathering pace on social media platforms.
Actors and actresses with the most pre-Oscars press coverage
By Justin Joffe
Muck Rack Blog - February 11, 2020
Since we're launching Trends for journalists right after the 92nd Academy Awards, we thought it would be fun to see if there was any correlation between which actors and actresses won Oscars and how many stories were written about them.
The Daily PR Brief is put together by the analysts at ITK Information Services.
If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.