Greetings! Read and enjoy today's Daily PR Brief! - February 13, 2020
Hello! Read some of today's best PR and Comms industry news clips:
Is a Crisis Always Bad for the Brand? (Meltwater Blog - February 13, 2020)
Climbing the PR ladder—5 essential skills for public relations pros (Agility PR - February 12, 2020)
PRSA Names Walsh Marketing/Sales Chief (O'Dwyer's - February 12, 2020)
State of PR 2020: More than half of PR pros cite engagement to prove value (PR Daily - February 13, 2020)
The Case for Cancelling the Phrase ‘We Missed the Mark’ in Apologies (PR News - February 12, 2020)
PR and the International Crisis: 3 Lessons from the Smolensk Crash (Cision - February 13, 2020)
The Future of Communications is Growth Stage PR (Spin Sucks - February 12, 2020)
What PR pros should know about cybersecurity (PR Daily - February 13, 2020)
A PR Debacle – Enter Warcraft III: Reforged (Business 2 Community - February 12, 2020)
5WPR CEO On What’s Changed In Searching (CommPro - February 13, 2020)
PR in a Car – Episode 7 – Four Things Every Amazing Creative PR Idea Needs (Radioactive PR - February 12, 2020) [VIDEO]
Summary Section:
Is a Crisis Always Bad for the Brand?
By Michelle Garrett
Meltwater Blog - February 13, 2020
For many brands, crisis management has become just another part of their routine. But is a crisis always bad for the brand?
Climbing the PR ladder—5 essential skills for public relations pros
By Brett Clawson
Agility PR - February 12, 2020
Below are skills you need for PR expert development to differentiate yourself from the average PR practitioners.
PRSA Names Walsh Marketing/Sales Chief
By Kevin McCauley
O'Dwyer's - February 12, 2020
Public Relations Society of America has named Maureen Walsh chief marketing & sales officer.
State of PR 2020: More than half of PR pros cite engagement to prove value
By Roula Amire
PR Daily - February 13, 2020
What other ways do your peers show their worth? What tools are they using? Which social media metrics are tops? New research from Talkwalker delivers the crucial answers.
The Case for Cancelling the Phrase ‘We Missed the Mark’ in Apologies
By Mark Renfree
PR News - February 12, 2020
“What is the mark? I mean anyone with eyes can see how offensive this is. Not one person on your staff objected to this? Wow."
PR and the International Crisis: 3 Lessons from the Smolensk Crash
Cision - February 13, 2020
This blog post is a summary of “He Who Pays the Piper, Calls the Tune? Examining Russia’s and Poland’s Public Diplomacy Efforts to Shape the International Coverage of the Smolensk Crash” by Liudmila Khalitova, Barbara Myslik, Agnieszka Turska-Kawa, Sofiya Tarasevich, and Spiro Kiousis.
The Future of Communications is Growth Stage PR
By Eric Schwartzman
Spin Sucks - February 12, 2020
What is growth stage PR and why should your organization embrace it? Eric Schwartzman explains and shares strategies on how to implement it.
What PR pros should know about cybersecurity
By Ted Kitterman
PR Daily - February 13, 2020
The challenges that organizations face from data breaches and cybercrime fall squarely in the laps of communicators. Here’s what a savvy PR should be advocating for.
A PR Debacle – Enter Warcraft III: Reforged
By Antonio Casal
Business 2 Community - February 12, 2020
After a series of underwhelming announcements, a glimmer of hope. A cinematic trailer unveiling a remastered Warcraft 3 entitled, Warcraft III: Reforged. With nostalgia pumping through their veins, fans took in the reimagined cinematics.
5WPR CEO On What’s Changed In Searching
By Ronn Torossian, CEO of 5WPR
CommPro - February 13, 2020
There’s a line in the 1957 Coasters’ number one hit song that says, “Searchin’ every which a-way.” It seems so appropriate based on what ten national marketing experts shared recently about the future of searches with search experience cloud company Yext.
PR in a Car – Episode 7 – Four Things Every Amazing Creative PR Idea Needs [VIDEO]
By Rich Leigh
Radioactive PR - February 12, 2020
This week’s PR in a Car is about the 4 things all good creative PR campaigns have in common. But mainly it’s about my hat.
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