Enjoy the weekend! Here is our Daily PR Brief! - February 14, 2020
Hello! Read some of today's best PR and Comms industry news clips:
How the Astros apology press conference turned into a public relations disaster (CBS Sports - February 13, 2020)
12 Methods To Identify And Fix Communication Problems Within A Team (Forbes - February 13, 2020)
Princess Cruise Lines Makes Good PR Move (O'Dwyer's - February 13, 2020)
Q&A: Recode’s Eric Johnson on podcasting’s power (and pitfalls) (Ragan - February 14, 2020)
Fortify your press releases by ditching 10 overused words (Ragan - February 14, 2020)
China’s Communications on Virus Illustrates Poor Crisis Response (PR News - February 14, 2020)
How the PESO Model Prevents the Media Relations Pigeon Hole (Spin Sucks - February 13, 2020)
Most businesses think they’re delivering great CX—but are they measuring customer effort properly? (Agility PR - February 14, 2020)
10 Awesome Content Marketing Tools That Will Up Your Strategy (Marx Communications - February 14, 2020)
Getting on the same page about storytelling (Muck Rack Blog - February 13, 2020)
Summary Section:
How the Astros apology press conference turned into a public relations disaster
By Shanna McCarriston
CBS Sports - February 13, 2020
On Thursday, the Houston Astros held a press conference to publicly apologize for and address the sign-stealing investigation that ended with multiple punishments for the team. It did not go over well.
12 Methods To Identify And Fix Communication Problems Within A Team
By Forbes Agency Council
Forbes - February 13, 2020
A lack of clear communication can lead to missed deadlines, frustrated clientele and cost overruns. Agency pros explain how they resolve communication mishaps within their teams.
Princess Cruise Lines Makes Good PR Move
By Kevin McCauley
O'Dwyer's - February 13, 2020
Let's here it for Princess Cruise Lines, which has been in the global media crosshairs following the coronavirus outbreak on its Diamond Princess ship, which led to the quarantine of passengers and crew at a dock in Yokohama.
Q&A: Recode’s Eric Johnson on podcasting’s power (and pitfalls)
By Brian Pittman
Ragan - February 14, 2020
This award-winning exec warns against chasing shiny new objects—like his own audio format. He sheds light on his favorite tools and techniques, and he sounds off on the Oscars, as well.
Fortify your press releases by ditching 10 overused words
By William Comcowich
Ragan - February 14, 2020
Hackneyed phrasing is a red flag for journalists, yet PR pros often cram their messages with trite language. Here’s what to avoid, along with tips for trimming extraneous verbiage.
China’s Communications on Virus Illustrates Poor Crisis Response
By Seth Arenstein
PR News - February 14, 2020
Late last month PRNEWS published a story about China and the coronavirus. PR pros we interviewed then emphasized transparency and fact-based communications during a health crisis. At least initially, China has gone in the opposite direction.
How the PESO Model Prevents the Media Relations Pigeon Hole
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - February 13, 2020
The challenge that nearly every communicator has with the PESO model is it's hard to implement because we tend to be pigeon holed into media relations
Most businesses think they’re delivering great CX—but are they measuring customer effort properly?
By Richard Carufel
Agility PR - February 14, 2020
New research from CX consulting firm The Northridge Group provides a clear message for businesses: today’s consumers are unforgiving when it comes to poor customer experience.
10 Awesome Content Marketing Tools That Will Up Your Strategy
By Wendy Marx, President of Marx Communications
Marx Communications - February 14, 2020
Content marketing tools have the power to kick your strategy up a notch. Find out what tools can help your B2B content marketing strategy to thrive.
Getting on the same page about storytelling
By Michelle Garrett
Muck Rack Blog - February 13, 2020
We asked some PR and marketing pros how they define the word 'storytelling.' When used in business, does “storytelling” mean the same thing as it does in a traditional sense?
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