Greetings! Check out your Daily PR Brief! - February 18, 2020
Hello! Read some of today's best PR and Comms industry news clips:
How automation and AI could lead to a PR nightmare (Agility PR - February 18, 2020)
20 Top PR Pros Share the Ethical Advice That’s Guided Them Through Their Careers (Public Relations Society of America - February 18, 2020)
Don't Let Information Overload Ruin Your Day (Forbes - February 14, 2020)
The Winning Formula for Internal Communication (Institute for Public Relations - February 17, 2020)
How to Reduce Bias in Communication (Spin Sucks - February 14, 2020)
How to Measure PR in Revenue Marketing (SHIFT Communications - February 18, 2020)
Activism Is Alive and Growing, But… (CommPro - February 17, 2020)
The clickbait media economy is toxic (Influence (UK) - February 16, 2020)
This month in bad PR pitches (Muck Rack Blog - February 17, 2020)
Has the trade show had its day (at last)? (Online PR Blog - The Hoffman Agency - February 17, 2020)
The peaks and valleys of chronotypes (Schnake Turnbo Frank - February 15, 2020)
Summary Section:
How automation and AI could lead to a PR nightmare
By Gary Stevens
Agility PR - February 18, 2020
Many analysts have noted that the technology has the potential to disrupt the very roots of the industry by replacing human marketers with robots.
20 Top PR Pros Share the Ethical Advice That’s Guided Them Through Their Careers
By Mark W. McClennan, APR, Fellow PRSA
Public Relations Society of America - February 18, 2020
During interviews for my blog and podcast EthicalVoices.com, I always ask my guests the following: What is the best ethics advice they’ve received in their career? Here are some of the top answers I’ve received.
Don't Let Information Overload Ruin Your Day
By Maile Keone, President at Listen Technologies
Forbes - February 14, 2020
How do you manage information overload? Who do you let in, and how can cultivating content help you improve as a leader?
The Winning Formula for Internal Communication
By Amanda Greenhous
Institute for Public Relations - February 17, 2020
The optimal internal communication program does not simply provide free lunches or employee events; the needs of employees are more complex than that.
How to Reduce Bias in Communication
Spin Sucks - February 14, 2020
It's the responsibility of professional communicators to understand how and why bias in communication affects their work. This post shows you how.
How to Measure PR in Revenue Marketing
By Meghan Burek
SHIFT Communications - February 18, 2020
Need to measure PR in Revenue Marketing? Read more to learn what you can measure to prove impact of your PR efforts.
Activism Is Alive and Growing, But…
By Hamed Wardak
CommPro - February 17, 2020
Brands and leaders need to be alert and responsive to the changes in employee activism and other industry reports, particularly as it relates to climate change.
The clickbait media economy is toxic
By Stephen Waddington
Influence (UK) - February 16, 2020
It’s easy to blame the mainstream media for hounding celebrities but that ignores the demand side of the market.
This month in bad PR pitches
By Jessica Lawlor
Muck Rack Blog - February 17, 2020
Here are some of the more cringeworthy tweets from journalists about the PR pitches landing in their inboxes lately.
Has the trade show had its day (at last)?
Online PR Blog - The Hoffman Agency - February 17, 2020
Europe Managing Director Mark Pinset explains the cancellation of MWC 2020, and how it may effect the future of such events, from the tech PR perspective.
The peaks and valleys of chronotypes
By Russ Florence, Partner, Schnake Turnbo Frank.
Schnake Turnbo Frank - February 15, 2020
Author Daniel Pink refers to this as “understanding the hidden patterns of everyday life.” Most of us are what he calls a lark – people who are at their best in the morning.
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