Hello! Behold today's Daily PR Brief! - February 19, 2020
Hello! Read some of today's best PR and Comms industry news clips:
The Future of PR is Precision – Less Gut, More Data (Shonali Burke Consulting - February 19, 2020)
TikTok: What It Is And Why You Need To Know How It Works (Forbes - February 19, 2020)
Publishers Predict Growth in 2020 (O'Dwyer's - February 18, 2020)
Harvey Weinstein’s Attorney Bets PR Strategy Will Pay Dividends (PR News - February 19, 2020)
PR Ethics vs. the Ethics of Journalism: A Double Standard? (Spin Sucks - February 19, 2020)
Which media dominate American word of mouth in 2020? (Agility PR - February 19, 2020)
The 5 Resolutions Common to PR and Marketing Professionals (Amendola Communications - February 19, 2020)
Email Etiquette for PR Professionals (BLND Public Relations - February 19, 2020)
PR Masters Series Podcast, Episode #21 – Sheryl Y. Battles, VP Global Diversity, Inclusion and Engagement, Pitney Bowes Inc. (CommPro - February 19, 2020) [PODCAST]
‘Social Capital PR’ - a new branch of public relations practice (Influence (UK) - February 19, 2020)
How PR Can Respond to the Coronavirus Contagion (Business 2 Community - February 18, 2020)
Summary Section:
The Future of PR is Precision – Less Gut, More Data
By Ben Chodor, President of Intrado Digital Media
Shonali Burke Consulting - February 19, 2020
PR has become more challenging and practitioners use data to demonstrate results. Ben Chodor explains.
TikTok: What It Is And Why You Need To Know How It Works
By Kelly Samuel
Forbes - February 19, 2020
We haven't had a new social media platform burst into the mainstream in North America in years. And now, we welcome TikTok.
Publishers Predict Growth in 2020
By Jon Gingerich
O'Dwyer's - February 18, 2020
Despite shrinking budgets, declining circulations and a historic spike in closures across the country in recent years, publishers are optimistic about the state of the industry in 2020.
Harvey Weinstein’s Attorney Bets PR Strategy Will Pay Dividends
By Matthew Beaton
PR News - February 19, 2020
Her op-ed, however, accomplishes the PR outcome she sought. First, the large-scale coverage of the article means jurors may have seen it.
PR Ethics vs. the Ethics of Journalism: A Double Standard?
By Martin Waxman
Spin Sucks - February 19, 2020
Journalists expect communicators to operate with the highest PR ethics. And we should. But should PR call media out for their ethical breaches?
Which media dominate American word of mouth in 2020?
By Richard Carufel
Agility PR - February 19, 2020
New research from nonprofit broadcast trade association TVB, in partnership with word-of-mouth specialist Engagement Labs, assesses and quantifies the role media platforms have in driving Americans’ conversations.
The 5 Resolutions Common to PR and Marketing Professionals
By Stacy State
Amendola Communications - February 19, 2020
Now that we are well into 2020, it's time to reevaluate our resolutions, both personal and professional. Here are some you should be keeping.
Email Etiquette for PR Professionals
BLND Public Relations - February 19, 2020
Whether you are pitching to journalists or sharing important information to clients, emails can make or break public relations professionals. Email is the most commonly used form of communication in the PR world, so how you use it is crucial.
PR Masters Series Podcast, Episode #21 – Sheryl Y. Battles, VP Global Diversity, Inclusion and Engagement, Pitney Bowes Inc. [PODCAST]
CommPro - February 19, 2020
Sheryl Y. Battles combines her extensive communications expertise, her deep understanding of the company’s strategy, and her passion for leveraging the intersection of diversity, inclusion and engagement to help drive business results and individual growth.
‘Social Capital PR’ - a new branch of public relations practice
By Andy Green
Influence (UK) - February 19, 2020
With declining levels of trust in media, influencers and experts, coupled with growing media fragmentation is the way forward to go back to the very basics of social interaction?
How PR Can Respond to the Coronavirus Contagion
By William Comcowich
Business 2 Community - February 18, 2020
The coronavirus has infected thousands and killed hundreds in China and it continues to spread to other countries. Healthcare organizations worldwide are working hard to treat patients, learn about the virus and quickly disseminate accurate information.
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