Howdy! Please enjoy your Daily PR Brief! - February 20, 2020
Hello! Read some of today's best PR and Comms industry news clips:
Which PR CEOS Do Employees Respect Most? (PR News - February 19, 2020)
Rethinking Corporate Apologies (O'Dwyer's - February 20, 2020)
Video Visual Awards 2019 Winners (Ragan - February 20, 2020)
The Double-Edged Sword of Measurement In the PESO Model (Spin Sucks - February 20, 2020)
Internal communications and business planning during a global public health crisis (SHIFT Communications - February 20, 2020)
PR pulse: 9 in 10 say Houston Astros players in cheating scandal should pay the price (Agility PR - February 20, 2020)
Why you should ask about a newsroom’s daybook (Axia Public Relations - February 20, 2020)
Communicating on Coronavirus: The First “Viral Virus” of the Social Media Era (CommPro (UK) - February 20, 2020)
Unless You’re a Masochist, Avoid Polarizing Social Media Engagement (culpwrit - February 20, 2020)
A PR professional's cheat sheet for writing the perfect follow-up (Muck Rack Blog - February 19, 2020)
Summary Section:
Which PR CEOS Do Employees Respect Most?
By Nicole Schuman
PR News - February 19, 2020
It takes more than a stellar client portfolio to truly achieve respect when it comes to CEO leadership.
Rethinking Corporate Apologies
By Matthew Beaton
O'Dwyer's - February 20, 2020
The slightest misstep in today’s social-media-driven culture can push companies into crisis mode – issuing knee-jerk public apologies that can cheapen genuine expressions of contrition down the road and even result in long-term reputational harm.
Video Visual Awards 2019 Winners
Ragan - February 20, 2020
The winners for PR Daily’s Video & Visual Awards know how important visuals are, and they used them masterfully to deliver their powerful stories. Congratulations to this year’s incredible winners.
The Double-Edged Sword of Measurement In the PESO Model
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - February 20, 2020
You CAN measure earned media on its own, but as Gini Dietrich shows here, If you implement the PESO model, you can show real results.
Internal communications and business planning during a global public health crisis
By Nancy Dale, Karen White
SHIFT Communications - February 20, 2020
Global public health crisis communications can be tricky. Read what the experts at NATIONAL Public Relations, our partner agency, recommend for internal and business planning during events like these.
PR pulse: 9 in 10 say Houston Astros players in cheating scandal should pay the price
By Richard Carufel
Agility PR - February 20, 2020
As Major League Baseball spring training gets underway, new research from Eagle Hill Consulting finds that the overwhelming majority of Americans believe that the players involved in the Houston Astros cheating scandal should be punished.
Why you should ask about a newsroom’s daybook
By Jason Mudd
Axia Public Relations - February 20, 2020
Knowing about a newsroom's daybook and how your story is scheduled is an important part of maximizing a media story about you.
Communicating on Coronavirus: The First “Viral Virus” of the Social Media Era
By Richard S. Levick, Esq., Chairman & CEO, LEVICK
CommPro (UK) - February 20, 2020
Fears over the coronavirus COVID-19, the first viral virus of the social media age, have taken several unsettling turns since the disease was first detected in China’s Hubei province some eight weeks ago.
Unless You’re a Masochist, Avoid Polarizing Social Media Engagement
By Ron Culp
culpwrit - February 20, 2020
Culpwrit gets on his soapbox to urge PR pros and friends to think twice before engaging in political warfare via social media. It doesn't change minds and probably offends half those following you.
A PR professional's cheat sheet for writing the perfect follow-up
By Nicole Franco
Muck Rack Blog - February 19, 2020
We PR professionals tend to stick to a plan: Find the perfect contact, send a pitch, and follow up. But in a sea of “just checking in” and “wanted to touch base,” it’s important to get creative.
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