Happy Friday! Peruse today's Daily PR Brief! - February 21, 2020
Hello! Read some of today's best PR and Comms industry news clips:
Ethical Decision Making: The Communicator's Responsibility (Spin Sucks - February 21, 2020)
4 PR Lessons From the Houston Astros Cheating Scandal (Public Relations Society of America - February 21, 2020)
Consumers want to embrace brand sustainability, but PR messaging isn’t getting through (Agility PR - February 20, 2020)
How The Hunger For Earned Content Is Creating A PR Software Revolution (Forbes - February 21, 2020)
Ragan survey: Job satisfaction at 70%, salary satisfaction 54% (Ragan - February 21, 2020)
5 Tactics for Taming the Content Beast (PR News - February 20, 2020)
What mix of organic and paid content do brands need on social media? (PRmoment - February 20, 2020)
Pitching Diverse Stories to the Media (HMA Public Relations - February 20, 2020)
Social Media Management Now The Top PR Offering (B&T - February 20, 2020)
The up-and-coming talent at top PR firms like Weber Shandwick and Ketchum includes a data whisperer, crisis communications pro, and events maestro (Business Insider - February 20, 2020)
Summary Section:
Ethical Decision Making: The Communicator's Responsibility
By Laura Petrolino, Chief Client Officer at Arment Dietrich
Spin Sucks - February 21, 2020
Communicators face situations daily where they must set guidelines for ethical decision-making practices. Here are some of the most common ones.
4 PR Lessons From the Houston Astros Cheating Scandal
By Steve Turner
Public Relations Society of America - February 21, 2020
While the Astros saga can obviously be understood as a failure of leadership — who greenlighted the sign-stealing efforts — and athletic integrity, it’s also a failure of PR management too.
Consumers want to embrace brand sustainability, but PR messaging isn’t getting through
By Richard Carufel
Agility PR - February 20, 2020
Sustainable retail is more than a Gen Z trend: consumers worldwide are embracing the practice—and demanding that the brands and businesses they use embrace it.
How The Hunger For Earned Content Is Creating A PR Software Revolution
By Shama Hyder, CEO of Zen Media
Forbes - February 21, 2020
As demand for earned content accelerates and drives technology infusion, a new crop of innovative startups have sprouted in the PR space.
Ragan survey: Job satisfaction at 70%, salary satisfaction 54%
By Russell Working
Ragan - February 21, 2020
Pay for women lags. Satisfaction with salaries is so-so. These are among the findings in a comprehensive Ragan Salary & Workplace Culture Survey report. How do you stack up against your peers?
5 Tactics for Taming the Content Beast
By Julia Angelen Joy & Sophie Maerowitz
PR News - February 20, 2020
PR strategist Julia Angelen Joy and The Social Shake-Up's Sophie Maerowitz share tactics for making the most of your quality content—while sating those voracious online appetites.
What mix of organic and paid content do brands need on social media?
By Ben Smith
PRmoment - February 20, 2020
Katie Buckett, co-founder of social media agency OneFifty Consultancy talks to Ben Smith about the mix of paid and organic content brands need on social media.
Pitching Diverse Stories to the Media
By Annelise Krafft
HMA Public Relations - February 20, 2020
We all have different stories and different experiences. Learn more from Annelise about how to pitch diverse stories to the media.
Social Media Management Now The Top PR Offering
By Edward Pollitt
B&T - February 20, 2020
As the media industry continues to evolve, PR professionals are moving away from media relations in favor of social media management.
The up-and-coming talent at top PR firms like Weber Shandwick and Ketchum includes a data whisperer, crisis communications pro, and events maestro
By Lucia Moses
Business Insider - February 20, 2020
Business Insider identified rising talent at the biggest public relations agencies. Here's a sneak peek of our power list.
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