Happy New Week! Please enjoy your Daily PR Brief! - February 24, 2020
Hello! Read some of today's best PR and Comms industry news clips:
Lessons Earned: When a Smart Boss Teaches a Tough Lesson (Institute for Public Relations - February 23, 2020)
Does PR Share Blame for Wall Street's Sustainability Bubble? (O'Dwyer's - February 21, 2020)
Nine 'Taboo' Topics Business Content Shouldn't Shy Away From (Forbes - February 24, 2020)
Trending: PR and Legal are Collaborating on Regulatory Issues (PR News - February 21, 2020)
Video Interview Etiquette To Avoid PR Mistake (5W Public Relations - February 24, 2020)
Spokesperson shows how to handle challenging questions (Media First (UK) - February 24, 2020)
‘Sport-Washing’ Set To Be Major Global Trend For 2020 (PRovoke - February 24, 2020)
PR and technology—how can you improve your work performance? (Agility PR - February 21, 2020)
Did your broom stand on its own? (Axia Public Relations - February 24, 2020)
Corporate Reputation And The Whistleblower Culture (Crenshaw Communications - February 22, 2020)
6 Tips for Turning Tech Alphabet Soup Into Consumable PR Content (Business 2 Community - February 22, 2020)
Summary Section:
Lessons Earned: When a Smart Boss Teaches a Tough Lesson
By Shirley Powell
Institute for Public Relations - February 23, 2020
In this PRNEWS series, a partnership with the Institute for Public Relations, industry leaders share difficult, early lessons. In today’s essay we hear from Shirley Powell, SVP, communications and industry relations at Cox Automotive.
Does PR Share Blame for Wall Street's Sustainability Bubble?
By Kevin McCauley
O'Dwyer's - February 21, 2020
Is the sustainability "bubble" ready to pop on Wall Street? Should PR share the blame for the growing price gap between social responsibility stocks and other equities?
Nine 'Taboo' Topics Business Content Shouldn't Shy Away From
By Forbes Agency Council
Forbes - February 24, 2020
Some businesses steer clear of sensitive or controversial topics for fear of alienating their target audiences. However, discussing certain "taboo" topics can significantly boost a brand’s visibility and help it ultimately draw in more potential customers.
Trending: PR and Legal are Collaborating on Regulatory Issues
By Seth Arenstein
PR News - February 21, 2020
If PR is to increase its strategic influence in the C-suite and the boardroom, senior communicators need a solid relationship with legal. In fact, there's a trend toward the lines blurring between PR and legal.
Video Interview Etiquette To Avoid PR Mistake
5W Public Relations - February 24, 2020
The rules for a successful TV or online video interview go all the way back to the first televised U.S. Presidential debate, when candidates Kennedy and Nixon squared on in prime time.
Spokesperson shows how to handle challenging questions
By Adam Fisher
Media First (UK) - February 24, 2020
If I had to name a journalist that I would be reluctant to face, Nick Ferrari would be right up there. So, it was interesting to see one spokesperson face him on a potentially challenging subject last week and do more than just survive the encounter.
‘Sport-Washing’ Set To Be Major Global Trend For 2020
By Maja Pawinska Sims
PRovoke - February 24, 2020
A Red Havas study predicts that nations using sporting events to improve their image will be one of the key communications trends this year.
PR and technology—how can you improve your work performance?
By Kyle Anderson
Agility PR - February 21, 2020
Here, we show you the key reasons you should adopt smart technology if looking to boost your PR business.
Did your broom stand on its own?
By Emily Hileman
Axia Public Relations - February 24, 2020
Misinformation is everywhere. Protect you and your company from it with these three tips.
Corporate Reputation And The Whistleblower Culture
By Dorothy Crenshaw
Crenshaw Communications - February 22, 2020
As a PR person, I’ve always been fascinated by the complicated psychology of whistleblowing. Lately it seems particularly relevant.
6 Tips for Turning Tech Alphabet Soup Into Consumable PR Content
By Marty Querzoli
Business 2 Community - February 22, 2020
You interviewed the subject matter experts, did your research, wrote an outline and drafted the piece. The detail is captured correctly and you’ve told a complete story. Unfortunately, it has all the appeal of the ingredients list on the back of a cheap can of soup.
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