Hello! Take a look at today's Daily PR Brief! - February 25, 2020
Hello! Read some of today's best PR and Comms industry news clips:
Five PR Management Tips They Don’t Teach You in College (PR News - February 25, 2020)
6 PR Lessons Of Bloomberg's Awful Debate Performance (Crenshaw Communications - February 25, 2020)
Brands Are Cashing In On Climate Change Fears; Why That's Not A Bad Thing (Forbes - February 25, 2020)
Looking Back 20 Years in 2020 (O'Dwyer's - February 24, 2020)
FTI's PR Group Grows 14.3% in Q4 (O'Dwyer's - February 25, 2020)
Fortify your press releases by ditching 10 overused words (PR Daily - February 25, 2020)
Who Can Use the PESO Model? (Spin Sucks - February 25, 2020)
Brands Tackling Social Issues (5W Public Relations - February 24, 2020)
Why is it so stressful being a leader in PR? (PRmoment (UK) - February 25, 2020)
Corporate apologies: the good, the bad and the ugly (Influence (UK) - February 25, 2020)
6 questions with Laine Higgins from The Wall Street Journal (Muck Rack Blog - February 24, 2020)
Summary Section:
Five PR Management Tips They Don’t Teach You in College
By Larissa Bundziak
PR News - February 25, 2020
A group of aspiring PR pros peppered me with questions recently. Their queries reflected the same naiveté I had at their age.
6 PR Lessons Of Bloomberg's Awful Debate Performance
By Chris Harihar
Crenshaw Communications - February 25, 2020
Following a $130 million ad blitz, it was Bloomberg’s first time qualifying for a debate since he announced his candidacy late last year. To say the rust was evident would be an understatement.
Brands Are Cashing In On Climate Change Fears; Why That's Not A Bad Thing
By Jason Parkin - Founder, President and Chief Creative Officer of Compose[d]
Forbes - February 25, 2020
Heading into the next decade, it’s safe to say that sustainability can no longer be an afterthought.
Looking Back 20 Years in 2020
By Rick Gould, Managing Partner of Gould+Partners
O'Dwyer's - February 24, 2020
It was June 2001. Google was just a pup and Facebook and Twitter hadn’t yet been born. People were still consuming and advertisers were still purchasing print media. As far as creative services firms were concerned, buyers had a clear delineation between marketing and PR shops.
FTI's PR Group Grows 14.3% in Q4
By Kevin McCauley
O'Dwyer's - February 25, 2020
FTI Consulting's strategic communications unit posted a "solid" Q4 performance as it counseled clients on how to navigate increasingly complex political, trade and economic environments, Mark McCall, segment leader told O'Dwyer's.
Fortify your press releases by ditching 10 overused words
By William Comcowich
PR Daily - February 25, 2020
Hackneyed phrasing is a red flag for journalists, yet PR pros often cram their messages with trite language. Here’s what to avoid, along with tips for trimming extraneous verbiage.
Who Can Use the PESO Model?
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - February 25, 2020
We talk today about who within an organization can use the PESO model, the different ways they can use it...and what happens when they don’t.
Brands Tackling Social Issues
5W Public Relations - February 24, 2020
According to 5W’s 2020 Consumer Culture Report, some consumers are influenced when a brand aligns with a cause they’re passionate about (83%), and others would like to see a CEO of a company speak out on issues they care about (76%).
Why is it so stressful being a leader in PR?
By Ben Smith
PRmoment (UK) - February 25, 2020
Chris Wood, executive coach and mentor at Wood Not Trees Coaching, talks to Ben Smith this week about the stresses and strains of holding a senior position in PR.
Corporate apologies: the good, the bad and the ugly
By Influence
Influence (UK) - February 25, 2020
When you think about the best and worst apologies, the CEO, the Comms team, and the Legal team are the primary players.
6 questions with Laine Higgins from The Wall Street Journal
By Jessica Lawlor, CEO at JL&Co.
Muck Rack Blog - February 24, 2020
PR pros love a peek inside the minds of the journalists they pitch and work with on stories. Muck Rack had the opportunity to chat with Laine Higgins from The Wall Street Journal.
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