Greetings! Check out our Daily PR Brief! - February 26, 2020
Hello! Read some of today's best PR and Comms industry news clips:
How To Turn Your Owned Media Into Earned Media (Forbes - February 25, 2020)
Why PR pros should worry about ‘Dark PR’ (PR Daily - February 26, 2020)
Takeaways from Day One of the PRNEWS Crisis & Measurement Summit (PR News - February 26, 2020)
5 Facebook Statistics Every Communications Pro Should Know in 2020 (PR Couture - February 25, 2020)
How Building An Agency Is Like Building A Skyscraper (Forbes - February 26, 2020)
Half of employees are distracted at work by the election—3 tips for bipartisan management (Agility PR - February 26, 2020)
We ask our leaders to be authentic online, but are communicators setting a good example? (Communications Conversations - February 26, 2020)
Culinary Diplomacy to K-pop: 'soft power' in international communications (Influence - February 26, 2020)
Communication Challenges When Your Industry is in 24x7 Disruption (CommPro (UK) - February 26, 2020)
Infographic: Crucial habits for PR industry leaders (PR Daily - February 25, 2020) [Infographic]
Summary Section:
How To Turn Your Owned Media Into Earned Media
By Charlie Terenzio
Forbes - February 25, 2020
With more competition than ever for a reporter’s attention, it’s become harder and harder to cut through the clutter to get coverage for a business’s news.
Why PR pros should worry about ‘Dark PR’
By Bob Gold
PR Daily - February 26, 2020
Some practitioners are taking opposition research tactics perfected in the political arena into the marketplace.
Takeaways from Day One of the PRNEWS Crisis & Measurement Summit
PR News - February 26, 2020
After a full day of sessions that included Media Training Must-Haves, Creating a Water-Tight Social Crisis Plan and a Real-Time Crisis Simulation, attendees walked away with key takeaways.
5 Facebook Statistics Every Communications Pro Should Know in 2020
By Poojah Shah
PR Couture - February 25, 2020
We’ve all heard it before, Facebook is king. Read for five lesser-known stats you need to have on your radar for 2020.
How Building An Agency Is Like Building A Skyscraper
By Solomon Thimothy, Founder and CEO of OneIMS
Forbes - February 26, 2020
Just like you can’t expect to build a sound skyscraper overnight, you can’t build a sustainable agency in the blink of an eye.
Half of employees are distracted at work by the election—3 tips for bipartisan management
By Richard Carufel
Agility PR - February 26, 2020
It’s 2020, and for many, the presidential election will be top of mind a lot of the time—and that includes at work. But more than ever, politics is now synonymous with partisan outrage, open hostility
We ask our leaders to be authentic online, but are communicators setting a good example?
By Arik Hanson, Principal of ACH Communications
Communications Conversations - February 26, 2020
Last week, a friend sent me a note the posed an interesting question: “How do we remain authentic about our business selves on LinkedIn?
Culinary Diplomacy to K-pop: 'soft power' in international communications
By Jon Gerlis
Influence - February 26, 2020
Is ‘soft power’ simply an attempt to rebrand a government’s international public relations efforts?
Communication Challenges When Your Industry is in 24x7 Disruption
By Tracey Gordon, Managing Partner, TargetPositioning
CommPro (UK) - February 26, 2020
There was a time - actually not that long ago - when financial firms were able to introduce new ideas and quickly solidify first-to-market brand awareness before others emulated the success.
Infographic: Crucial habits for PR industry leaders [Infographic]
By Ted Kitterman
PR Daily - February 25, 2020
What makes a leader effective for his or her organization? This graphic lists some of the qualities that can elevate your efforts and inspire your team.
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