Have a great weekend! Here's your Daily PR Brief! - February 28, 2020
Hello! Read some of today's best PR and Comms industry news clips:
Remembering The First Black Woman to Own a PR Firm (PR News - February 28, 2020)
Zuckerberg Wants Crisis Help (O'Dwyer's - February 27, 2020)
As coronavirus spreads, how should employers respond? (Ragan - February 28, 2020)
How To Measure Your Digital PR Campaign (5W Public Relations - February 27, 2020)
Good and Bad PR: In what we think is a first Tesco wins this week's good PR and bad PR! (PRmoment (UK) - February 27, 2020)
3 PR pitch examples that resulted in media coverage (Muck Rack Blog - February 27, 2020)
What is a Positive Online Reputation? (Business 2 Community - February 27, 2020)
Corporates Focus On Internal Comms As Coronavirus Fears Grow (PRovoke - February 28, 2020)
PR and Basketball: Ensuring Your Team’s Efforts Are a Slam Dunk (Business 2 Community - February 28, 2020)
Report: PR pros love a challenge, a clear mission and a decent wage (PR Daily - February 27, 2020)
Summary Section:
Remembering The First Black Woman to Own a PR Firm
By Jared Meade
PR News - February 28, 2020
She decided to go into PR – a field she had never heard of – at the suggestion of an editor at an African-American newspaper.
Zuckerberg Wants Crisis Help
By Kevin McCauley
O'Dwyer's - February 27, 2020
Mark Zuckerberg wants for crisis help. Facebook is looking for a strategic response manager with experience in using social media platforms as a rapid response tactic, according to its ad on Linkedin.com.
As coronavirus spreads, how should employers respond?
By Robby Brumberg
Ragan - February 28, 2020
The virus continues its grim march around the world, but panic is not in anyone’s interest. Here’s how communicators should respond.
How To Measure Your Digital PR Campaign
5W Public Relations - February 27, 2020
There are several different metrics brand managers, digital PR pros, and marketing reps can use to measure the performance of a digital marketing campaign. Here are five that, collectively, give brands a clear understanding of the impact of their digital marketing efforts.
Good and Bad PR: In what we think is a first Tesco wins this week's good PR and bad PR!
By Lauren Wilden, Head of PR at 10 Yetis
PRmoment (UK) - February 27, 2020
For the first time in the column’s history, one company makes both the Good PR and the Bad PR list. Step forward… Tesco!
3 PR pitch examples that resulted in media coverage
By Jessica Lawlor
Muck Rack Blog - February 27, 2020
We asked a few PR professionals to share PR pitches with us that resulted in positive media coverage. Check out their pitches, and learn why the PR pros behind the pitch think their message resonated.
What is a Positive Online Reputation?
By Brianne Schaer
Business 2 Community - February 27, 2020
A positive online reputation should be every individual or business’s goal in 2020.
Corporates Focus On Internal Comms As Coronavirus Fears Grow
By David Blecken
PRovoke - February 28, 2020
Part two of our series looks at how corporates are handling communications amid workforce disruption and mounting concerns about the coronavirus.
PR and Basketball: Ensuring Your Team’s Efforts Are a Slam Dunk
By Kelly Haddock
Business 2 Community - February 28, 2020
I LOVE basketball season, and I am generally that loud mama you hear in the stands, hollering at all the kids (they all become like my own over the course of the seasons) and unfortunately for them, the referees sometimes, too.
Report: PR pros love a challenge, a clear mission and a decent wage
By Ted Kitterman
PR Daily - February 27, 2020
Ragan’s 2020 Salary and Workplace Culture Survey reveals how communicators rate their compensation, bonuses and workplace perks as well as the factors that lead to job satisfaction.
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