Howdy! Peruse today's Daily PR Brief - March 5, 2020
Hello! Read some of today's best PR and Comms industry news clips:
How to Handle Communications About the Coronavirus (Spin Sucks - March 5, 2020)
Crisis lessons from MLB and the Astros (PR Daily - March 4, 2020)
CEOs Will Lead Way Through Coronavirus (O'Dwyer's - March 5, 2020)
PR Daily Awards 2019 Winners (Ragan - March 5, 2020)
Lessons Earned: How a PR Pro Got Out of a Well-Paid Rut (PR News - March 5, 2020)
Key Takeaways from Earned Media Rising Exchange San Francisco (Cision - March 5, 2020)
Being on Brand or Being Real: Which Is Better for Social Media? (Meltwater Blog - March 5, 2020)
Beverly Hills Boss—how PR pros benefit from learning on the job (Agility PR - March 5, 2020)
Democratic Debates Round-Up (And A Very Important PR Lesson From The Political Scene) (CommPro - March 4, 2020)
AI and Strategic PR: The new frontier (Influence - March 5, 2020)
Summary Section:
How to Handle Communications About the Coronavirus
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - March 5, 2020
Hopefully, in the light of coronavirus, we can continue business as usual, but hope is not a strategy. Preparation is key.
Crisis lessons from MLB and the Astros
By Ted Kitterman
PR Daily - March 4, 2020
After a cheating scandal rocked Major League Baseball, a series of response gaffes has made a seismic reputational disaster even worse. Here’s what one communications pro says went awry.
CEOs Will Lead Way Through Coronavirus
By Jocelyn Brandeis and Julia Angelen Joy
O'Dwyer's - March 5, 2020
If you are one of the 90% of the organizations who do not currently offer remote work, you need to be prepared – from CEO to receptionist, and from accounting to waste management – to have your team move to an entirely remote operation, with little or no warning, under duress.
PR Daily Awards 2019 Winners
Ragan - March 5, 2020
Strategically crafted communications work is the centerpiece of a successful campaign. It is essential that messaging is delivered in a way that drives home the point, engages audiences and results in business success. This year’s winners for Ragan’s PR Daily Awards did just that.
Lessons Earned: How a PR Pro Got Out of a Well-Paid Rut
By Matt Bianco, Novelis
PR News - March 5, 2020
In this essay we hear from Matt Bianco, who heads corporate public affairs at Novelis, an aluminum rolling and recycling company. It's a big job, but he left a great position at a much larger company to get it. Bianco shares why he made this choice.
Key Takeaways from Earned Media Rising Exchange San Francisco
By Marisa Hernandez
Cision - March 5, 2020
The PR industry has often struggled with being able to connect earned media to financial and business results. We’ve also worked to create a more effective relationship between PR professionals and journalists. We talked about these issues and so many more in San Francisco. Here are a few takeaways from the event.
Being on Brand or Being Real: Which Is Better for Social Media?
By Brian Peters
Meltwater Blog - March 5, 2020
What makes for an effective brand building strategy on social media? Many brands would say that it's "following strict brand guidelines" while other brands would say it's all about "being real" with your audience.
Beverly Hills Boss—how PR pros benefit from learning on the job
By Nicole Rodrigues
Agility PR - March 5, 2020
The following is an excerpt from the new PR-industry book by NRPR Group owner and founder Nicole Rodrigues, “Beverly Hills Boss.”
Democratic Debates Round-Up (And A Very Important PR Lesson From The Political Scene)
By Arthur Solomon
CommPro - March 4, 2020
So now that Super Tuesday 2020 is history, how did the candidates’ performance in the Democratic Debate Debacles affect their vote?
AI and Strategic PR: The new frontier
By Miguel Martinez
Influence - March 5, 2020
Artificial intelligence (AI) is the tool that will empower PR professionals to achieve their strategic goals. By embracing the symbiosis of AI and human expertise, the technology assists humans rather than replacing them.
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