Happy Friday! Behold Your Daily PR Brief - March 6, 2020
Hello! Read some of today's best PR and Comms industry news clips:
Council Post: 12 Methods To Spot The Best New Tech For Your Agency (Forbes - March 6, 2020)
Americans Reside in Media Bubbles (O'Dwyer's - March 5, 2020)
Why and how you should infuse personalization into your PR (PR Daily - March 6, 2020)
A PR Goal for International Women’s Day: Get More Women Quoted in Media (PR News - March 6, 2020)
PRSA Chair T. Garland Stansell on Communicating During the Coronavirus Outbreak (Public Relations Society of America - March 6, 2020)
How to show employees genuine, meaningful appreciation (Ragan - March 6, 2020)
Why AB5 and PROAct legislation pose dangers for solo PR pros (Agility PR - March 6, 2020)
The five things I’d tell a younger me about being a woman working in PR (Babel - March 6, 2020)
The Benefits of Bundling: Why Earned Media Collaboration is a Must for PR Pros (PAN Communications - March 6, 2020)
Six car-crash interviews (PRmoment (UK) - March 5, 2020)
Summary Section:
Council Post: 12 Methods To Spot The Best New Tech For Your Agency
By Forbes Agency Council
Forbes - March 6, 2020
New technology is constantly being released, but not all of it will be a fit for you agency's needs. Here's how to determine which new technologies can truly benefit you, and which ones can be safely ignored.
Americans Reside in Media Bubbles
By Jon Gingerich
O'Dwyer's - March 5, 2020
About a fifth of Americans get their political and election news only from media outlets that align with their views, according to analysis recently released by the Pew Research Center.
Why and how you should infuse personalization into your PR
By Jennifer Jones-Mitchell
PR Daily - March 6, 2020
If personalization isn’t driving your PR strategy, revisit your goals, metrics and customer data.
A PR Goal for International Women’s Day: Get More Women Quoted in Media
By Cheryl Gale
PR News - March 6, 2020
Despite their knowledge, some women leaders lack media and presentation confidence. PR pros who offer media training can help these women.
PRSA Chair T. Garland Stansell on Communicating During the Coronavirus Outbreak
By John Elsasser
Public Relations Society of America - March 6, 2020
As the number of confirmed cases of the novel coronavirus (COVID-19) increase across the country, businesses of all sizes face potential disruptions in the weeks ahead.
How to show employees genuine, meaningful appreciation
By Robby Brumberg
Ragan - March 6, 2020
Drop the platitudes and pleasantries, and start prioritizing perks that remove obstacles, decrease stress and ease workers’ burdens. Most corporate platitudes are useless.
Why AB5 and PROAct legislation pose dangers for solo PR pros
By Karen Swim
Agility PR - March 6, 2020
These bills, and similar pending legislation, are well-intentioned, but have the unintended consequence of making it more complex for organizations to hire and work with independent PR professionals, one of the industry’s most valuable assets.
The five things I’d tell a younger me about being a woman working in PR
By Joanna Timmermann
Babel - March 6, 2020
Before I took my first steps into a career in PR – a few years ago now – the image that sprung to mind was Edina and Patsy from Ab Fab.
The Benefits of Bundling: Why Earned Media Collaboration is a Must for PR Pros
By Nicole Das
PAN Communications - March 6, 2020
Collaboration is a must in the public relations industry. Learn how our healthcare pr and marketing team works together to get results for their clients.
Six car-crash interviews
By Daney Parker
PRmoment (UK) - March 5, 2020
Get ready to cringe at the worst PR interview disasters in recent history selected by our contributors.
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