Greetings! Check out today's Daily PR Brief - March 10, 2020
Hello! Read some of today's best PR and Comms industry news clips:
Important Announcement Regarding 2020 IPR Bridge Conference (Institute for Public Relations - March 10, 2020)
The Tail Wagging The Dog – A Twitter Tale (Landis Communications - March 9, 2020)
An Electoral Victory for Earned Media (O'Dwyer's - March 9, 2020)
How to respond when you can’t answer a question (PR Daily - March 10, 2020)
PRNEWS GRADES: International Women’s Day Brand Campaigns (PR News - March 9, 2020)
Jo Carr, co-founder, and chief planning officer at Hope&Glory, on the PRmoment podcast (PRmoment (UK) - March 10, 2020) [PODCAST]
21 Instagram hacks we bet you haven’t tried (but should) (Agility PR - March 10, 2020)
Organic social: Is it worth it in 2020? (Axia Public Relations - March 10, 2020)
Gambling And Public Relations (CommPro - March 9, 2020)
What PRs could learn from bricklaying (Influence (UK) - March 10, 2020)
Embracing remote work in a time of crisis (Muck Rack Blog - March 10, 2020)
Summary Section:
Important Announcement Regarding 2020 IPR Bridge Conference
Institute for Public Relations - March 10, 2020
The Institute for Public Relations has made the very difficult decision to postpone the IPR Bridge Conference until November 5-6, 2020. The November conference will be held at the same location, Georgetown University School of Continuing Studies.
The Tail Wagging The Dog – A Twitter Tale
By Leigh Anne Varney
Landis Communications - March 9, 2020
I’m sure you’re familiar with the American idiom “the tail wagging the dog,” which actually hails as far back as the 1870s. Well, this is a tale of a tail-wagging dog who taught me Twitter.
An Electoral Victory for Earned Media
By Frank Marino
O'Dwyer's - March 9, 2020
PR professionals frequently find ourselves making a case for the powerful influence of earned media in the form of general news coverage, especially as it contrasts with the power of paid placements.
How to respond when you can’t answer a question
By Amy Boone
PR Daily - March 10, 2020
For presenters, ‘I don’t know’ is a good way to start—but not to finish. Audience members can come up with baffling queries, and extricating yourself is crucial.
PRNEWS GRADES: International Women’s Day Brand Campaigns
By Nicole Schuman
PR News - March 9, 2020
National Pizza Day is one thing, but when the messaging concerns something meaningful that can make a global impact, such as International Women’s Day, it's wise to pause and think before acting.
Jo Carr, co-founder, and chief planning officer at Hope&Glory, on the PRmoment podcast [PODCAST]
PRmoment (UK) - March 10, 2020
Hope&Glory was co-founded by Jo Carr and James Gordon-MacIntosh in 2011. It now has a fee income of circa £8.5 million, employs about 80 people and grew by 25% in 2019.
21 Instagram hacks we bet you haven’t tried (but should)
By Denise Langenegger
Agility PR - March 10, 2020
Instagram as a social media platform is an ever-evolving space. There are new marketing tools and more creative features being released on the regular—so much so, that it’s definitely possible to have missed out on some of them (especially if you’re not a hyper-connected Gen Z-er, a Silicon Valley techie, or an Instagram employee).
Organic social: Is it worth it in 2020?
By Julie Miller
Axia Public Relations - March 10, 2020
Some claim that organic social media is becoming irrelevant in 2020. See what the public relation pros at Axia say about it.
Gambling And Public Relations
By Ronn Torossian, CEO of 5WPR
CommPro - March 9, 2020
When it comes to PR experts in the gambling field, they must be experts in many other fields aside from public relations, including gambling law, taxation, accounting as well as regulation.
What PRs could learn from bricklaying
By Deb Sharratt
Influence (UK) - March 10, 2020
Earlier this week I did a workshop in bricklaying – it was the first session in a short DIY course for women. When I signed up, I didn’t think for one minute I’d start comparing laying bricks to public relations – but I discovered that is exactly how my mind works.
Embracing remote work in a time of crisis
By Emma Haddad
Muck Rack Blog - March 10, 2020
Muck Rack is grateful to have figured out a scalable, sustainable remote work program before this crisis hit. We know that other companies and brands will be able to adapt as well.
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