Happy Wednesday! Here's your Daily PR Brief - March 11, 2020
Hello! Read some of today's best PR and Comms industry news clips:
How PR Can Respond to the Coronavirus Outbreak (Everything PR - March 11, 2020)
PR Lessons from The Biden Campaign’s Turnaround (PR News - March 11, 2020)
Council Post: Five Steps To Become The Social CEO (Forbes - March 10, 2020)
What Does Diversity & Inclusion Have to Do with Your Crisis Plan? Everything (PR News - March 10, 2020)
The Newly Refreshed PESO Model Graphic and Process (Spin Sucks - March 10, 2020)
PR pros: How to establish your voice and personal brand with clients (Agility PR - March 11, 2020)
The PR Council and its Member Firms Launch Close the Say Gap, Aim to Make Women’s Expertise More Visible (CommPro - March 11, 2020)
Can you send a statement rather than give a media interview? (Media First (UK) - March 11, 2020)
Managing Stress and Developing Resilience in PR Roles (Influence - March 11, 2020)
Podcast: Covid-19 Communications Challenges (PRovoke - March 11, 2020) [PODCAST]
Summary Section:
How PR Can Respond to the Coronavirus Outbreak
Everything PR - March 11, 2020
While formal institutions like the Centers for Disease Control and Prevention are quick to release information to the public, a seemingly endless list of disreputable sources have been proliferating false and misleading statistics about the source, spread and impact of the coronavirus.
PR Lessons from The Biden Campaign’s Turnaround
By Laura Gross
PR News - March 11, 2020
The Biden camp likely had no choice in this earned media strategy. It lacked the resources of Bloomberg and Sanders. Working smart was its only option.
Council Post: Five Steps To Become The Social CEO
By Mary York, EVP at William Mills Agency
Forbes - March 10, 2020
In a world that revolves heavily around social media, CEOs can no longer ignore it.
What Does Diversity & Inclusion Have to Do with Your Crisis Plan? Everything
By Esther-Mireya Tejeda
PR News - March 10, 2020
Diversity and inclusion has been seen as a nice to have, but it is actually a must have in an environment of two-way communication between brands and consumers.
The Newly Refreshed PESO Model Graphic and Process
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - March 10, 2020
Introducing the newly improved PESO model graphic and process, and official certification that are now available to help communicators evolve their careers.
PR pros: How to establish your voice and personal brand with clients
By Taylor Donatell
Agility PR - March 11, 2020
In an industry based on delivering a service and working with people from many different organizations, it’s critical for PR professionals to build strong relationships with clients and establish a voice and personal brand.
The PR Council and its Member Firms Launch Close the Say Gap, Aim to Make Women’s Expertise More Visible
CommPro - March 11, 2020
Through this program, the PRC and its Member agencies have set a goal to collectively train at least 5,000 women as spokespersons for conferences, events and media interviews.
Can you send a statement rather than give a media interview?
By Adam Fisher
Media First (UK) - March 11, 2020
While writing down what you want to say might sound like a safe choice, interviews enable organisations to shape the debate and change the way a story is presented.
Managing Stress and Developing Resilience in PR Roles
By Jon White
Influence - March 11, 2020
Role problems – ambiguity, conflict, overload and underload – contribute to stress in public relations practice and in other occupations but can be managed.
Podcast: Covid-19 Communications Challenges [PODCAST]
PRovoke - March 11, 2020
PRovoke podcast examines how corporates and governments are responding to the unique communications challenges posed by the coronavirus.
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