Greetings! Peruse today's Daily PR Brief - March 12, 2020
Hello! Read some of today's best PR and Comms industry news clips:
Political PR: Voters on high alert for fake news, ad fraud, and misinformation in 2020 (Agility PR - March 11, 2020)
Staff, Client Turnover Up at PR Firms (O'Dwyer's - March 11, 2020)
Council Post: Four Major Workforce Trends To Watch In 2020 (Forbes - March 12, 2020)
How Pfizer’s Ellen Gerstein navigates the workday (PR Daily - March 11, 2020)
Are we missing the point of ‘purpose’? (Ragan - March 12, 2020)
The Benefits of Pro Bono and Nonprofit PR Clients (PR News - March 11, 2020)
News Media in Uncharted Waters: Where Do We Go From Here? (Spin Sucks - March 11, 2020)
A Step-by-Step Approach for Communicators to Measure in 2020 (TrendKite - March 11, 2020)
6 Social Media Trends That Businesses Should Know (Crenshaw Communications - March 11, 2020)
The pursuit of perfection: can good enough ever be good enough in comms? (Influence - March 12, 2020)
Next 20 Roundtable: The Communications Leader of the Future, Part 1 (PRovoke - March 11, 2020)
Summary Section:
Political PR: Voters on high alert for fake news, ad fraud, and misinformation in 2020
By Richard Carufel
Agility PR - March 11, 2020
Voters still feel stung by the effects of the 2016 election, and more than three-quarters (77 percent) say they are concerned about fake news and misinformation this time around, according to a new study.
Staff, Client Turnover Up at PR Firms
By Jon Gingerich
O'Dwyer's - March 11, 2020
Staff and client turnover remain ongoing challenges for the professional services sector, but a new report by merger and acquisition consultancy Gould+Partners suggests that turnover has risen sharply in the public relations industry in particular.
Council Post: Four Major Workforce Trends To Watch In 2020
By Ally Spinu, CEO of USA Link System
Forbes - March 12, 2020
The winds of change are coming, and if you don’t prepare yourself, you might just get blown away.
How Pfizer’s Ellen Gerstein navigates the workday
By Ted Kitterman
PR Daily - March 11, 2020
This industry leader stays on top of her priorities with a 5 a.m. wakeup time, two or three cups of coffee and tools like RivalIQ.
Are we missing the point of ‘purpose’?
By Nick Bailey
Ragan - March 12, 2020
Corporate social responsibility is on the minds of consumers and employees alike, but co-opted (or feigned) values are more of a detriment than an attribute.
The Benefits of Pro Bono and Nonprofit PR Clients
By Nicole Schuman
PR News - March 11, 2020
If you take on pro bono clients, the preparation is similar to working with a paid client, however there are some best practices to follow.
News Media in Uncharted Waters: Where Do We Go From Here?
By Rik Haslam
Spin Sucks - March 11, 2020
National and local media have been hollowed out. Distrust in social networks is on the rise. Here are ideas on how news media can rebuild trust.
A Step-by-Step Approach for Communicators to Measure in 2020
By Mark Weiner
TrendKite - March 11, 2020
While it’s too late to shape last year’s results, we can still study 2019 and apply lessons learned to improve our business operations in 2020. The year is still new, after all.
6 Social Media Trends That Businesses Should Know
By Katharine Riggs
Crenshaw Communications - March 11, 2020
For most people social media is a great way to follow trending news, post food pictures and, most importantly, share memes. For PR and marketing folks, it’s a key part of business communications.
The pursuit of perfection: can good enough ever be good enough in comms?
By James Morton
Influence - March 12, 2020
Last year, New Scientist ran a front-page feature, entitled The Perfection Trap. It brought to light the “hidden epidemic” of sky-high expectations and impossible demands we are placing on ourselves and others.
Next 20 Roundtable: The Communications Leader of the Future, Part 1
By Aarti Shah
PRovoke - March 11, 2020
Communications leaders from JPMorgan Chase, Walmart, PayPal, Lenovo, Gap, Aflac and Lippe Taylor came together in New York to talk about the Business Roundtable, employee activism, integration and more.
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