It's Friday! Behold today's Daily PR Brief - March 13, 2020
Hello! Read some of today's best PR and Comms industry news clips:
The top 18 people in crisis PR who excel at handling reputations, deflating scandals, and spinning the press (Business Insider - March 12, 2020)
Technology Journalist, Lisa Morgan, Shares Pitching “Do’s & Don’ts” with PR Pros (PAN Communications - March 12, 2020)
US Soccer Shows the Dangers of Legal Not Considering PR (O'Dwyer's - March 13, 2020)
A Crisis Communication Plan Refresh in the Wake of COVID-19 (PR Couture - March 12, 2020)
How to successfully build and sell your own PR agency (PRmoment (UK) - March 13, 2020)
Go farther by being smarter—the secret to content optimization (Agility PR - March 13, 2020)
Defence against the dark FUD – intelligent comms for the security industry (Babel - March 13, 2020)
3 Podcasts Every PR Professional Should Listen To (BLND Public Relations - March 13, 2020)
PR In The Time Of Coronavirus (Crenshaw Communications - March 13, 2020)
Endeavor Marketing Arm Lands Comms Duties For New York Women's Foundation (PRovoke - March 13, 2020)
Epidemic PR: How Should the Media Cover the Coronavirus? (Everything PR - March 13, 2020)
Social Media Strategy in the Modern Era (Spark PR - March 12, 2020)
Summary Section:
The top 18 people in crisis PR who excel at handling reputations, deflating scandals, and spinning the press
By Lucia Moses
Business Insider - March 12, 2020
They worked on some of the biggest crisis assignments of the year, like deflated WeWork, fugitive Carlos Ghosn, and convicted rapist Harvey Weinstein.
Technology Journalist, Lisa Morgan, Shares Pitching “Do’s & Don’ts” with PR Pros
PAN Communications - March 12, 2020
Public relations professional turned- journalist, Lisa Morgan, has covered the enterprise tech and IT industry for some time now. Coming from the PR side, Lisa understands what it’s like to pitch reporters and work alongside PR pros to come up with a story that works.
US Soccer Shows the Dangers of Legal Not Considering PR
By Ken Scudder
O'Dwyer's - March 13, 2020
While US Soccer has apologized for "the offense and pain caused by language in this week's court filing, which did not reflect the values of our Federation or our tremendous admiration of our Women's National Team,” the damage has been done.
A Crisis Communication Plan Refresh in the Wake of COVID-19
By Devynne Honsa
PR Couture - March 12, 2020
Review our crisis comm breakdown to help guide decision-making to key audiences in light of the global pandemic.
How to successfully build and sell your own PR agency
By Ben Smith
PRmoment (UK) - March 13, 2020
Richard Houghton, co-author with Crispin Manners of Grow, Build, Sell, Live: A Practical Guide to Running and Building an Agency and Enjoying It, talks to Ben Smith about the ins and outs of running your own PR firm.
Go farther by being smarter—the secret to content optimization
By Ashley Tate
Agility PR - March 13, 2020
In the world of content programs, the creation process often gets most of the credit. It’s understandable, there’s a lot of time, effort, and creative brain power that goes into great storytelling.
Defence against the dark FUD – intelligent comms for the security industry
By Sarah Alonze
Babel - March 13, 2020
While PR professionals definitely don’t possess wands, can’t banish away deadlines or halt time on demand, there is an important subject we should be teaching clients working within the security industry – something I like to call ‘Defence Against the Dark FUD.’ ...
3 Podcasts Every PR Professional Should Listen To
BLND Public Relations - March 13, 2020
We listed our three favorite podcasts that every public relations professional (and those who aspire to become one) should listen to.
PR In The Time Of Coronavirus
By Dorothy Crenshaw
Crenshaw Communications - March 13, 2020
The rapid rise of public health warnings about COVID-19 and the ripple effects of the pandemic and our coping strategies pose a particular challenge for any organization, especially its communicators.
Endeavor Marketing Arm Lands Comms Duties For New York Women's Foundation
PRovoke - March 13, 2020
New York Women's Foundation has hired 160over90 as its new communications agency of record.
Epidemic PR: How Should the Media Cover the Coronavirus?
By JamesD
Everything PR - March 13, 2020
First, the media companies need to get the story right, and they need to be able to convey that message clearly.
Social Media Strategy in the Modern Era
By Natalie Colby
Spark PR - March 12, 2020
In today's connected world, having a coherent social media strategy is key. Here are our top tips for crafting successful social campaigns for brands.
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