Daily PR Brief - November 22nd, 2016
Good morning. Here are today's top clips -
The Top Lessons These Founders Learned Building A PR Business On Blood, Sweat, Tears And Fish Sticks: Coffee With The Founders Of Small Girls PR: Bianca Caampued And Mallory Blair (Forbes - November 21, 2016)
Make Your Content Your Best Salesperson (Forbes - November 21, 2016)
Why Physical Stores Must Pounce On Google Maps Updates Now (Forbes - November 22, 2016)
P&G Just Unloaded 100 Brands. Now What? (Advertising Age - November 18, 2016)
Fox Sports hires Converse's Terri Hines as EVP (PR Week - November 22, 2016)
Ogilvy PR hires Aleena Abrahamian as EVP of digital content and social (PR Week - November 22, 2016)
Harbour Group Aids UAE Advisory (O'Dwyer's - November 21, 2016)
A Platform to Integrate All Platforms … or Not (O'Dwyer's - November 21, 2016)
Energy Giant Eaton Seeks Agency For $1m EMEA Comms Assignment (The Holmes Report - November 21, 2016)
Hilton Names Katie Beirne Fallon To Top Communications Role (The Holmes Report - November 22, 2016)
CSR: The Biggest Corporate Protector of the 21st Century (PR News - November 21, 2016)
3 Snapchat Best Practices for b2b Brands (PR News - November 21, 2016)
Infographic: Visual-marketing tools every communicator should know (PR Daily - November 22, 2016)
9 ways to avoid pitching reporters a 'turkey' (PR Daily - November 21, 2016)
Crisis Communications Expert Jim Moorhead Joins APCO Worldwide’s International Advisory Council (Bulldog Reporter - November 22, 2016)
Andrew Pelosi Promoted to President at Partners & Simons (Bulldog Reporter - November 22, 2016)
S&A Communications Wins Two International MarCom Awards (Bulldog Reporter - November 22, 2016)
Gould+Partners Rolls Out Part-Time CFO Division (Bulldog Reporter - November 22, 2016)
Climbing the Mountain to Accreditation Affirms Me as a Professional (Public Relations Society of America - November 21, 2016)
Developing your Social Media Crisis Radar, Part 3 (SHIFT Communications - November 22, 2016)
What are you thankful for? (Landis Communications INC. - November 21, 2016)
How to Repurpose Your Blog Content as Infographic (Mention Blog - November 21, 2016)
Summary Section:
The Top Lessons These Founders Learned Building A PR Business On Blood, Sweat, Tears And Fish Sticks: Coffee With The Founders Of Small Girls PR: Bianca Caampued And Mallory Blair
By Julie Sygiel
Forbes - November 21, 2016
In August this year, they acquired six-person Los Angeles PR agency No Subject, led by Jaclyn Johnson. So what do you do if a client comes to the end of their project or retainer and they tell you they’re not happy or you sense that they’re not happy? "It’s rare and when it does happen, the first thing is to talk to them, and at the very least to get feedback. What went wrong? Was it at the expectation-setting stage or were the expectations actually aligned but for some reason things went awry in execution? In the meantime, you make that client happy. It’s about being pro-active and always doing a temperature read. Every time one of our team members gets off the phone with a client, they report whether the client is psyched, neutral or not psyched because that’s how you can problem solve before they come to you and say, “Hey this isn’t working.” If they’re not psyched, then we want them to be psyched. Neutral isn’t good enough."
Make Your Content Your Best Salesperson
By Scott Severson, President, Brandpoint
Forbes - November 21, 2016
We use tools like Salesforce and Pardot to help streamline our sales processes from lead generation to close. They help keep track of our pipeline and free up our salespeople to focus on making high-value client interactions. But we also use the narrative powers of content to provide even more value to our prospects. Some of our most successful salespeople leverage our content by sending relevant articles or videos, for example, that tackle objections and guide prospects to the right solution. The more relevant content our sales team shares with prospects, the more informed and comfortable they are to make a purchase. This has played an important role in our own inbound lead process.
Why Physical Stores Must Pounce On Google Maps Updates Now
By Andrew Lovasz, CEO of Main Path Marketing
Forbes - November 22, 2016
Small and medium-sized B2B or B2C regional businesses stand to gain in brand awareness by using promoted pins. Consumers leaving their neighborhoods could find useful partners outside of their usual stomping ground just by using their Google Maps app to reach their weekend getaway. By appealing to those in the “road trip” mentality, businesses expand their reach.
P&G Just Unloaded 100 Brands. Now What?
By Jack Neff
Advertising Age - November 18, 2016
The focus is on "reach and continuity," said Chief Brand Officer Marc Pritchard. That effort has included "shifting to more broadly appealing television shows and also higher-reach digital platforms," he said. Marketing costs are P&G's "third largest spend pool behind people and product," he said, noting that the company has focused on productivity by reducing spending on agency fees and production by $620 million, or around 30% from three years ago to around $1.4 billion, in part by cutting the number of agencies it works with in half to around 3,000. Future efforts to improve marketing productivity will include using "digital technology for production, pooling production and also using open sourcing in creativity in our work to create advertising both within and outside existing agency networks," Mr. Pritchard said.
Fox Sports hires Converse's Terri Hines as EVP
By Diana Bradley
PR Week - November 22, 2016
Fox Sports has hired Terri Hines as EVP of communications, effective December 5. Hines will be responsible for leading communications across Fox Sports’ multiplatform portfolio, including the sports television arm of Fox Broadcasting Company, FS1, FS2, and its 22 regional sports networks. She led Converse’s global communications strategy and corporate responsibility across North America, EMEA, Asia-Pacific, and Latin America and spearheaded the media launch for the Converse Chuck II. Previously, Hines worked on integrated communications and entertainment strategy as director of communications for Nike’s Jordan Brand, stepping into that role in 2007.
Ogilvy PR hires Aleena Abrahamian as EVP of digital content and social
By Alison Kanski
PR Week - November 22, 2016
Abrahamian will oversee digital and content strategy for four West Coast offices: Denver, Los Angeles, Sacramento, and San Francisco, where she is based. She will also manage the content and digital teams in those locations. "When I started diving into my role, I started looking two things: one was culture and the other was clients," said LaRusso. "We needed somebody who could step in this role with broad background and view. I wanted to mash those two things together -- the culture fit with can-do attitude and the background and chops to back it up."
Harbour Group Aids UAE Advisory
By Jon Gingerich
O'Dwyer's - November 21, 2016
THG will provide communications counsel and consultancy services for the government authority’s ongoing work in the United Kingdom, according to Foreign Agents Registration Act documents filed in November. Abu Dhabi-based EAA advises policy to the Crown Prince of Abu Dhabi and provides that country’s executive council on policy and advice on matters pertaining to economics, government affairs, legal and risk management and communications.
A Platform to Integrate All Platforms … or Not
By Douglas Simon, CEO of D S Simon Media
O'Dwyer's - November 21, 2016
In the Brand Video Communications Report, D S Simon Media recently completed with Talkwalker, 77 percent of agency communicators said it is harder than it used to be to earn media. 88 percent of in-house teams and 97 percent of agency people said increasing earned media will improve ROI. It’s more important than ever as the silos between earned, shared, owned and paid and even between public relations, marketing and advertising have broken down. We call it PRketing. First, use your social media channels to drive earned coverage. Second, use your earned media coverage to drive social. Target specific media outlets for coverage as part of your plan so the link to that content can be repurposed to share and drive media results. Third, program your content marketing like a network television executive. Create different channels with different content and distribution strategies.
Energy Giant Eaton Seeks Agency For $1m EMEA Comms Assignment
By Arun Sudhaman
The Holmes Report - November 21, 2016
The RFP comes as Eaton aims to step up brand familiarity as energy issues take centre-stage in the new economy. Eaton EMEA marketing communications director Jonathan Dinkeldein noted that he is looking for an agency "with either wholly owned or closely affiliated offices" in the seven markets. The company will continue to work with incumbent UK trade PR agency Technical Publicity. In addition, Dinkeldein said that Eaton is aiming to hire an experienced PR professional to join its central marketing communications team in Slough, focusing on media, social media and agency management across EMEA.
Hilton Names Katie Beirne Fallon To Top Communications Role
The Holmes Report - November 22, 2016
Hilton has named top Obama aide Katie Beirne Fallon as SVP and global head of corporate affairs. At Hilton she takes on the role previously occupied by Bill Margaritis, before his departure earlier this year. Fallon will report to Christopher J. Nassetta, president and CEO of Hilton, and serve as a member of the executive committee, overseeing communications, government relations and corporate responsibility functions.
CSR: The Biggest Corporate Protector of the 21st Century
By Karla Jo Helms, CEO of JoTo PR
PR News - November 21, 2016
Corporations have historically used CSR to identify their brand with the greater good and make a statement about what they were all about, but in today’s litigation-happy, rumor-mongering society, CSR can offer a brand protection beyond just appearing to be the “good guy.” Consumers say brands being socially responsible is an influence on their purchase decisions, rating "being green" (83%), reducing consumption (81%) and contributing financially to nonprofits (65%) as important actions. Any industry can benefit from CSR efforts. But those that are plagued with false data, past scandals and repeated bad news must outdo the fear, hate and cynicism with good works well-publicized continuously. People intrinsically are decent and moral, which is why B2B and B2C consumers reward those companies who are doing good.
3 Snapchat Best Practices for b2b Brands
By Sophie Maerowitz
PR News - November 21, 2016
PwC, a professional services organization, is another b2b company that has seen success with its Snapchat content strategy. Larissa von Lockner, a social media lead and member of PwC's creative team—who will be speaking at PR News' The Social Shake-Up on May 23, 2017, in Atlanta—shares some best practices here, paired with PwC Snapchat content following those principles: 1. Keep it raw: Content should feel fun and in-the-moment. 2. Planning leads to success: Think through content before production and make sure to have a storyline. 3. Engagement is everything: Use calls to action, play games and respond to followers in order to create an interactive experience.
Infographic: Visual-marketing tools every communicator should know
By Kristin Piombino Long
PR Daily - November 22, 2016
If you don’t have much experience with visual marketing tools—or if you want to discover new ones—check out this infographic by Visme and Feldman Creative. It lists close to 40 tools that will ratchet up your visual marketing game.
9 ways to avoid pitching reporters a 'turkey'
By Michelle Garrett
PR Daily - November 21, 2016
1. Send it to the right reporter. Seventy-nine percent of reporters surveyed said they wish PR pros would spend more time choosing the right journalists and crafting pitches with their beats in mind. 2. Tie it to a trend. Use key words and phrases in your research that relate to your topic to unearth trends that may be a fit. 3. Cite the data. If you don’t have your own research to cite, use someone else’s. 4. Keep it brief. Better yet, add bullets to catch a journalist’s eye and highlight your points. 5. Don’t neglect your subject line. 6. Proof it. Spell check alone won’t cut it, but you can try an app like Grammarly or Hemingwayapp (both have free versions) if you have no one to proof or edit your work. 7. Send it in an email. According to a survey of reporters, 81 percent prefer email pitches with no attachments. 8. Offer third-party sources. If you have customer, partner or analyst sources you could offer along with your pitch to provide credibility, do so. Vet your sources first by asking if they would accept a call or email from a reporter. 9. Follow up.
Crisis Communications Expert Jim Moorhead Joins APCO Worldwide’s International Advisory Council
Bulldog Reporter - November 22, 2016
Jim Moorhead, former managing director of Burson-Marsteller’s U.S. Public Affairs and Crisis practice, joined APCO Worldwide’s International Advisory Council announced Margery Kraus, founder and executive chairman of APCO Worldwide. Prior to joining APCO’s IAC, Moorhead served as managing director of Burson-Marsteller’s U.S. Public Affairs and Crisis practice, and as a partner at Steptoe & Johnson LLP, where he co-chaired the firm’s crisis management team. Moorhead also served as vice president and chief financial officer of Covega Corporation, where he led the company’s finance and legal departments, managing corporate governance, litigation, commercial agreements, regulatory compliance and intellectual property protection affairs.
Andrew Pelosi Promoted to President at Partners & Simons
Bulldog Reporter - November 22, 2016
Partners & Simons has promoted EVP and General Manager Andrew Pelosi to president, announced Ron Bess, CEO of Myelin Communications. Partners & Simons, owned by Myelin Communications, specializes in healthcare and financial services. In addition to his existing responsibilities, Pelosi will focus on creating value and driving growth by enhancing the agency’s service offering to keep pace with the continued evolution of media, creative, and technology.
S&A Communications Wins Two International MarCom Awards
Bulldog Reporter - November 22, 2016
S&A Communications, a full-service communications agency based in Cary, N.C., has been notified it has won two MarCom Awards, administered and judged by the Association of Marketing and Communication Professionals. S&A Communications won awards in both categories in which it submitted entries: Platinum Award (highest award) – Blog Writing: S&A Communications Blog and Honorable Mention – Nonprofit Websites: Moldova Mission Website. Entries come from corporate marketing and communication departments, advertising agencies, PR firms, design shops, production companies and freelancers.
Gould+Partners Rolls Out Part-Time CFO Division
Bulldog Reporter - November 22, 2016
The new unit adds to Gould+Partners skill sets, which includes M&A representation and Management Consulting focusing on valuation, profitability and utilization, among other areas. Gould+Partners welcomes resumes of qualified CFOs and COOs looking for part-time work, such as one day a week or several days a month. The administration of the CFO jobs will operate under the G+P umbrella.
Climbing the Mountain to Accreditation Affirms Me as a Professional
By Jon Kalahar, Director for The Salvation Army of Alabama, Louisiana and Mississippi
Public Relations Society of America - November 21, 2016
"I moved into public relations simply because it seemed like a logical next step; plus I had seen other journalists make the move successfully. I learned about Accreditation after joining the Public Relations Association of Mississippi (PRAM), a participating organization of the Universal Accreditation Board. I am happy to say my organization, The Salvation Army, and specifically my supervisor, backed me the whole way — another reason to earn my APR on the first go-around. The bottom line advice I can give: Take the process seriously, do all you can do to prepare, and in the end becoming an APR will be an affirmation of your hard work."
Developing your Social Media Crisis Radar, Part 3
By Savannah Whitman
SHIFT Communications - November 22, 2016
We are now going to work on the third and final foundation of your crisis radar: a graphical understanding of negative mentions. The growth in negative mentions is a key point of interest in crisis diagnosis. When negative mention growth quickly rises outside of normal territory, this is often a sign of worse things to come. Someone able to recognize this in their social media data will be able to take action as soon as possible. Once you understand what is “normal” negative mention growth in your community, you’ll know what “abnormal” growth looks like. You want to pay attention to both the size and speed of growth. When negative mentions grow unusually large and quickly, that’s when alarm bells should go off for any community manager. It could signal a reputation-endangering event creating an uproar. The secret to catching disaster early is monitoring, monitoring, and more monitoring!
What are you thankful for?
By Brianne Miller, Director at Landis Communications
Landis Communications INC. - November 21, 2016
Top ten things every PR pro is thankful for: 1. Clients. 2. Trusted Media Contacts. 3. Created Content. 4. Great Colleagues – our co-workers and partner agencies in Public Relations Global Network are resources for almost everything under the sun. 5. The NEXT Creative Idea. 6. Social Media. 7. Video Conferencing. 7. Video Conferencing. 9. Taxi Line at a Conference. 10. Google Alerts.
How to Repurpose Your Blog Content as Infographic
By Nadya Khoja
Mention Blog - November 21, 2016
If you’ve written a 1,500 word article, it probably goes without saying that you can’t possibly include all of that text in an infographic. After all, infographics are concise and data-driven versions of long-form content. So, you need to trim the fat. Start by going through your article and extracting the “heavy hitters.” These are statements, facts, or numbers that quickly and effectively get your message across. Remove any flowery language that isn’t necessary. Once you have your outline in place, it’s time to pick a template and structure what your infographic will look like. Start out by choosing your favorite infographic generator. In this case, I naturally recommend Venngage, because I’m biased. If you contribute to a lot of different blogs, this will be a piece of cake. Many popular blogs like HubSpot, MarketingProfs, and Search Engine Journal love infographics. Usually, they only require you to write about 400 words of original text to accompany your visual as well. But, you also have the option of reaching out to writers at different publications and asking them to publish the infographic for you. In my opinion, the best method when it comes to repurposing content is to reach out to influencers you already have a personal relationship with.
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