Greetings! Read today's Daily PR Brief! - March 24, 2020
Hello! Read some of today's best PR and Comms industry news clips:
Social Listening: New report uncovers missed opportunities for PR professionals (ClickZ - March 24, 2020)
The Personality Traits of Top Digital PR Influencers (MarketingProfs - March 24, 2020)
The role of media and PR in the 24-hour news cycle (Silicon Valley Business Journal - March 23, 2020)
Council Post: Three Lessons On How To Build A Positive, Long-Term Reputation In Times Of Crisis (Forbes - March 24, 2020)
Surviving the New Recession (O'Dwyer's - March 24, 2020)
Tips for pitching around COVID-19 (PR Daily - March 23, 2020) [Infographic]
Public relations in a COVID-19 world—how to best serve clients (Agility PR - March 24, 2020)
Covid-19: Four Ways We Can Come Through The Crisis Stronger (PRovoke - March 24, 2020)
Council Post: Why You Should Be Targeting Emotional Motivators In Your PR Campaign (Forbes - March 24, 2020)
Five things I’ve learnt since going freelance (Influence - March 23, 2020)
Summary Section:
Social Listening: New report uncovers missed opportunities for PR professionals
By Luke Richards
ClickZ - March 24, 2020
PR is increasingly digital and social. But there are many opportunities for marcomms professionals to make the most out of social listening and analytics.
The Personality Traits of Top Digital PR Influencers
By Avaz Nanji
MarketingProfs - March 24, 2020
What are the personality traits of top digital PR influencers? This study analyzes the language used in tweets by popular public relations influencers to gain insights into their personalities.
The role of media and PR in the 24-hour news cycle
By Nicholas Adams, President & CEO at NINICO Communications
Silicon Valley Business Journal - March 23, 2020
With media outlets cutting back on staff and reporters pulled in all directions and working longer hours, securing coverage in today’s news cycle can seem like an exercise in futility. So what can PR agencies do?
Council Post: Three Lessons On How To Build A Positive, Long-Term Reputation In Times Of Crisis
By Prashant Saxena
Forbes - March 24, 2020
Coronavirus has captured the headlines for the past three months. It has received not only the complete attention of the World Health Organization (WHO) but also governments across six continents. While this crisis has yet to slow down, it has revealed lessons in building a long-term reputation for public and corporate communications professionals.
Surviving the New Recession
By Rick Gould, Managing Partner of Gould+Partners
O'Dwyer's - March 24, 2020
As the PR industry decides the best course ahead, I’ll offer some suggestions based on benchmarking the industry for the past three decades of good times and bad.
Tips for pitching around COVID-19 [Infographic]
By Dave Manzer
PR Daily - March 23, 2020
The current crisis is using up all the oxygen in newsrooms, so how you get your organization into the conversation? Here are some tips.
Public relations in a COVID-19 world—how to best serve clients
By Gary Frisch
Agility PR - March 24, 2020
These are certainly strange days, and public relations professionals must adapt along with just about every profession right now.
Covid-19: Four Ways We Can Come Through The Crisis Stronger
By Paul Holmes
PRovoke - March 24, 2020
Paul Holmes outlines four ways in which PR professionals can help make a post-coronavirus world a stronger, better place.
Council Post: Why You Should Be Targeting Emotional Motivators In Your PR Campaign
By Mark Macias, Founder of MACIAS PR
Forbes - March 24, 2020
Despite this impressive ability to persuade others, emotional motivators are frequently overlooked as an audience that can deliver ROI.
Five things I’ve learnt since going freelance
By Dawn McGuigan
Influence - March 23, 2020
With a global pandemic on our hands, now might not be the right time to launch your freelance career. But, if it’s something you want to do in future, here are the five things I’ve learnt since going it alone.
The Daily PR Brief is put together by the analysts at ITK Information Services.
If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.