Greetings! Enjoy today's Daily PR Brief! - March 31, 2020

Hello!  Read some of today's best PR and Comms industry news clips:
 

What Types of Stories Should PR Pros Be Pitching the Media in the Wake of Coronavirus? (Business 2 Community - March 30, 2020)

Strategies for (small business) public relations during the Covid-19 outbreak (LinkedIn - March 27, 2020)

WPP Suspends $1.2B Stock Buyback in COVID-19 Fight (O'Dwyer's - March 31, 2020)

Skills for PR pros to learn during social distancing (PR Daily - March 30, 2020)

Four Ways Communicators Can Add Value During Coronavirus (PR News - March 31, 2020)

Some advice for communicators working through the Covid-19 crisis, from Matt Young who advised Santander and Lloyds through the financial crisis (PRmoment (UK) - March 31, 2020)

A Guide to Narrative Driven PR (Behind the Lines - March 30, 2020)

13 Powerful Tips on How to Be a Clear Voice During Uncertain Times (RBB Communications - March 30, 2020)

Covid-19: “The Crisis Will Completely Change The Way We Work” (PRovoke - March 31, 2020)

Die another day: Managing a PR agency at a time of crisis (Influence (UK) - March 31, 2020)

Summary Section:

What Types of Stories Should PR Pros Be Pitching the Media in the Wake of Coronavirus?
By Blair Nicole Nastasi, CEO & Founder of Media Moguls PR
Business 2 Community - March 30, 2020
It would be a terrible PR move to ignore what’s going on in the world, and continue pitching our clients, as if things were business as usual. Business is anything but usual right now, and we’re wandering into uncharted territory.

Strategies for (small business) public relations during the Covid-19 outbreak
By Dara Avenius
LinkedIn - March 27, 2020
In the wake of coronavirus, many in the PR industry are hard hit. Many more however, are finding themselves having to pivot on behalf of their clients and change up messaging rapidly. Here are some tips to handle public relations for your small business clients in the wake of coronavirus: 

WPP Suspends $1.2B Stock Buyback in COVID-19 Fight
By Kevin McCauley
O'Dwyer's - March 31, 2020
CEO Mark Read has suspended WPP's $1.2B stock buyback program and the payment of the final 2019 dividend as part of its battle plan to survive the COVID-19 pandemic, according to a trading update released today.

Skills for PR pros to learn during social distancing
By Mary E. Miles
PR Daily - March 30, 2020
Take some time to develop your skillset during your downtime, all from the comfort of your own home.

Four Ways Communicators Can Add Value During Coronavirus
By Michael Munz
PR News - March 31, 2020
During this unprecedented moment, the most important thing communicators can do is to be available. The pandemic strikes at will. Traditional business hours do not apply.

Some advice for communicators working through the Covid-19 crisis, from Matt Young who advised Santander and Lloyds through the financial crisis
By Matt Young, Founder, Apella Advisors
PRmoment (UK) - March 31, 2020
Eight pieces of wisdom to help you help others through the present crisis suggested by Matt Young, founder of PR firm Apella Advisors

A Guide to Narrative Driven PR
By Ronn Torossian
Behind the Lines - March 30, 2020
Public relations professionals perform any number of vital roles within an organization, but there is one area in particular in which PR skills are essential: narrative development.

13 Powerful Tips on How to Be a Clear Voice During Uncertain Times
By Andrea Hurtado
RBB Communications - March 30, 2020
When faced with a crisis of the scale and magnitude of COVID-19, professional communication is key to staying on track.

Covid-19: “The Crisis Will Completely Change The Way We Work”
By Maja Pawinska Sims
PRovoke - March 31, 2020
The coronavirus outbreak will have a wide-ranging long-term effect on communications, according to a new global survey by PRovoke, ICCO and research platform Stickybeak.

Die another day: Managing a PR agency at a time of crisis
By Paul MacKenzie-Cummins
Influence (UK) - March 31, 2020
We have been plunged into the midst of an unprecedented situation. It is pushing, pulling, stretching, testing, debilitating, gut-wrenching and heart-breaking in equal measure.

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