Have a good, safe weekend! Here's your Daily PR Brief - April 3, 2020
Hello! Read some of today's best PR and Comms industry news clips:
PR Agency Survival Tips (CommPro - April 2, 2020)
How PR and Media Are Working Together in Tough Times (March Communications - April 3, 2020) [PODCAST]
Council Post: Three Guiding Principles For Companies When It Comes To Communicating A Crisis (Forbes - April 3, 2020)
How PR Can Combat the COVID-19 Fake News Crisis (O'Dwyer's - April 3, 2020)
What PR pros are sharing with stakeholders during COVID-19 (Ragan - April 3, 2020)
Covid-19 Comms: Best Practices Webinar Takeaways (Cision - April 3, 2020)
Why retro-fitting purpose using comms and marketing is doomed to failure (PRmoment - April 2, 2020)
What to Post On Social Media in a Global Crisis: 7 Communicators Weigh In (PR News - April 3, 2020)
4 reasons you should tailor content for different social platforms (Axia Public Relations - April 3, 2020)
CEO social profiles critical comms tools during COVID-19 (Communications Conversations - April 3, 2020)
"We Are All Virtual Now': Is Remote Working The Future For Agencies? (PRovoke - April 3, 2020)
Summary Section:
PR Agency Survival Tips
By Art Stevens, Managing Partner, The Stevens Group
CommPro - April 2, 2020
PR Agency owners, there are three key ways to maintain sufficient cash flow to take you through the next three months.
How PR and Media Are Working Together in Tough Times [PODCAST]
By Manny Veiga
March Communications - April 3, 2020
Sam Whitmore and Kelly O'Brien talk about how tech journalists and PR professionals are working together to solve media challenges in the era of COVID-19.
Council Post: Three Guiding Principles For Companies When It Comes To Communicating A Crisis
By Phil Singer, Founder & CEO of Marathon Strategies
Forbes - April 3, 2020
While there is no one-size-fits-all approach — something I’ve learned over two decades of fighting all kinds of communications fires, first for high-profile political campaigns and now for a wide range of companies — there are three fundamental principles that can help pave the way.
How PR Can Combat the COVID-19 Fake News Crisis
By Jon Gingerich
O'Dwyer's - April 3, 2020
If there’s anything that spreads faster than the coronavirus (COVID-19) outbreak, it’s the pariah of fake news.
What PR pros are sharing with stakeholders during COVID-19
By Ted Kitterman
Ragan - April 3, 2020
How often do employees want to hear about health care messages, business continuity updates, and other missives? Here’s what makes some communicators hopeful.
Covid-19 Comms: Best Practices Webinar Takeaways
By Charlie Gooddy
Cision - April 3, 2020
We were joined by Phil Hall, Founder & Chairman at The PHA Group and Angelica Malin, Editor-in-Chief at About Time Magazine to give us their crisis comms best practices. Here are our key takeaways.
Why retro-fitting purpose using comms and marketing is doomed to failure
By Matt Cross
PRmoment - April 2, 2020
The path to purposefulness is not an easy one, but Hotwire’s Matt Cross offers three ways to navigate the pitfalls that can trip you up.
What to Post On Social Media in a Global Crisis: 7 Communicators Weigh In
By Sophie Maerowitz
PR News - April 3, 2020
We asked seven communicators for their takes on posting to social in an unforeseen digital environment.
4 reasons you should tailor content for different social platforms
By Julie Miller
Axia Public Relations - April 3, 2020
It's tempting to use the same content across all social media platforms, but it's more effective to make content for each platform.
CEO social profiles critical comms tools during COVID-19
By Arik Hanson, Principal of ACH Communications
Communications Conversations - April 3, 2020
I’ve been beating on this drum for years–the importance of CEO social media profiles (again, especially on LinkedIn). Now we’re seeing WHY every day.
'We Are All Virtual Now': Is Remote Working The Future For Agencies?
By Arun Sudhaman
PRovoke - April 3, 2020
The Covid-19 pandemic is accelerating the shift to a virtual model. What happens when it's over?
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