Hello! Check out your Daily PR Brief - April 7, 2020
Hello! Read some of today's best PR and Comms industry news clips:
Council Post: 13 Agency Professionals Share The Lessons That Shaped Them (Forbes - April 7, 2020)
What are the PR Tech Vendors Doing During the Pandemic? (Sword and the Script - April 7, 2020)
PR Industry Sees Spike in Salary Cuts, Revenue Losses (O'Dwyer's - April 6, 2020)
10 tips for helpful, comforting COVID-19 communications (PR Daily - April 7, 2020)
Crisis Response Across Channels - Best Practices for Social Media and More (Meltwater Blog - April 7, 2020)
Why some corporate leaders are getting their Covid-19 communication right - and some are getting it very wrong! (PRmoment (UK) - April 7, 2020)
Media & entertainment industry again tops latest brand intimacy study (Agility PR - April 7, 2020)
PR and Marketing: How to Communicate During COVID-19 (Marx Communications - April 6, 2020)
Highwire PR Expands Digital With Wonderscript Acquisition (PRovoke - April 6, 2020)
Know Your Role: 10 Media Industry Positions Explained (Business 2 Community - April 6, 2020)
A Shortlist of COVID-19 Era Communications Tools (PR News - April 7, 2020)
Summary Section:
Council Post: 13 Agency Professionals Share The Lessons That Shaped Them
By Forbes Agency Council
Forbes - April 7, 2020
Both positive and negative career experiences can be teachable moments. Agency pros share the experiences that taught them the most and highlight why those particular events stuck with them so much.
What are the PR Tech Vendors Doing During the Pandemic?
By Frank Strong
Sword and the Script - April 7, 2020
Some PR technology vendors have made Coronaviruses (COVID-19)-related announcements, but there’s a bit of “business as usual” too.
PR Industry Sees Spike in Salary Cuts, Revenue Losses
By Jon Gingerich
O'Dwyer's - April 6, 2020
As clients scale back their marketing budgets in response to the COVID-19 pandemic, PR firms are reporting an upswing in layoffs and salary cuts, as well as terminated client contracts and campaigns.
10 tips for helpful, comforting COVID-19 communications
By Andrea Lekushoff
PR Daily - April 7, 2020
How you engage your employees during this crisis could set the stage for your relationship with these key stakeholders for years, and control how quickly your organization can bounce back.
Crisis Response Across Channels - Best Practices for Social Media and More
By John Boitnott
Meltwater Blog - April 7, 2020
Social media lets your business connect with an audience in real time. It can also accelerate negative comments about your business.
Why some corporate leaders are getting their Covid-19 communication right - and some are getting it very wrong!
By John O’Brien, EMEA Managing Partner, One Hundred Agency
PRmoment (UK) - April 7, 2020
Leaders, brands and reputations are like teabags: You only know how strong they are when they get themselves in hot water.
Media & entertainment industry again tops latest brand intimacy study
By Richard Carufel
Agility PR - April 7, 2020
The media & entertainment industry ranked first for the third year in a row in the latest Brand Intimacy 2020 Study,the largest study of brands based on emotions, from brand intimacy agency MBLM.
PR and Marketing: How to Communicate During COVID-19
By Wendy Marx, President of Marx Communications
Marx Communications - April 6, 2020
These are stressful times we're living in. Learn how to use your PR and marketing strategies to communicate effectively through this pandemic and beyond.
Highwire PR Expands Digital With Wonderscript Acquisition
By Diana Marszalek
PRovoke - April 6, 2020
Highwire PR has acquired Wonderscript, the consultancy launched by former Text100 North America regional leader James Beechinor-Collins in October, to expand its digital offering.
Know Your Role: 10 Media Industry Positions Explained
By Neil Grasso
Business 2 Community - April 6, 2020
You launch campaigns, send emails, and create strategies with one goal in mind – getting the attention of the media. But what’s the difference between a journalist and a reporter? How about the difference between a contributor and a correspondent?
A Shortlist of COVID-19 Era Communications Tools
By Sophie Maerowitz
PR News - April 7, 2020
Working in quarantine poses unique challenges for communicators. What videoconference tools should you be using?
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