Howdy! Please enjoy today's Daily PR Brief - April 8, 2020
Hello! Read some of today's best PR and Comms industry news clips:
Incoming! How to handle media requests in a crisis (PR Daily - April 8, 2020)
Team-Building And Management In A Brave New Virtual World (Forbes - April 8, 2020)
Compassionate Communications in the Time of Coronavirus (O'Dwyers PR - April 8, 2020)
A Renewed Call for Telework Research (Institute for Public Relations - April 7, 2020)
3M Leans on Owned Media to Counter Punch (3M Leans on Owned Media to Counter Punch | Ishmael's Corner - April 8, 2020)
Why agency leaders need to exude positivity during Covid-19 (PRmoment.com - April 7, 2020)
Common pitfalls to avoid when looking for new clients (Agility PR Solutions - April 8, 2020)
North American Agencies of the Decade (provokemedia - April 8, 2020)
Be your own producer: How to make the best of a livestreamed media interview (muckrack - April 8, 2020)
The Art of the Pitch in the Midst of a Pandemic (The New York Times - April 7, 2020)
Summary Section:
Incoming! How to handle media requests in a crisis
By Nick Lanyi
PR Daily - April 8, 2020
Reporters don’t care how busy you are or how many hats you are juggling. Here are some tips and best practices for when and how to respond to crisis inquiries and keep your head on straight.
Team-Building And Management In A Brave New Virtual World
By Keri Witman, Co-Founder and President of Clever Lucy
Forbes - April 8, 2020
Answering questions, predicting results in an uncertain climate and providing leadership for coworkers and colleagues are just the tip of the iceberg.
Compassionate Communications in the Time of Coronavirus
By Valerie Di Maria
O'Dwyers PR - April 8, 2020
The speed and scale of the coronavirus pandemic is beyond the crisis plans companies have developed in the past. It's not business as usual, and the number one lesson in making decisions and crafting communications is to be compassionate.
A Renewed Call for Telework Research
By Taylor Vasquez
Institute for Public Relations - April 7, 2020
As employees across the world self-quarantine during the Covid-19 pandemic, there is heightened attention on telework and the challenges that come with working from home.
3M Leans on Owned Media to Counter Punch
By Lou Hoffman
3M Leans on Owned Media to Counter Punch | Ishmael's Corner - April 8, 2020
Did hyperbole rule the day or did 3M deliver a persuasive argument with both intellectual and emotional touch points?
Why agency leaders need to exude positivity during Covid-19
By Graham Goodkind
PRmoment.com - April 7, 2020
Keeping your people happy now that they work remotely is vital for your business. There are all sorts of ways that team leaders and bosses of agencies are using Zoom and similar apps to keep teams of people amused, engaged and motivated.
Common pitfalls to avoid when looking for new clients
By Kathy Keating
Agility PR Solutions - April 8, 2020
Finding new business isn't easy—it takes time, patience and a strategic approach. While nobody sets out to turn off a new business prospect, below are some common pitfalls when it comes to prospecting and scoping a job.
North American Agencies of the Decade
provokemedia - April 8, 2020
The 2020 North American PR Agencies of the Decade are the result of an exhaustive annual research process involving more than 150 submissions and 50 face-to-face meetings with the best PR firms across the US and Canada.
Be your own producer: How to make the best of a livestreamed media interview
By Stephanie Matthews
muckrack - April 8, 2020
For those working in PR in the time of coronavirus, livestreamed interviews are now the rule rather than the exception. Here are five tips for making the most of at-home interviews.
The Art of the Pitch in the Midst of a Pandemic
By Brooks Barnes
The New York Times - April 7, 2020
Millions of people had started to shelter in place. The global economy was cratering. Coronavirus-panicked shoppers were clawing at each other over toilet paper. But apocalypse be darned. Ashley McCormick, a fashion publicist at Ragdoll PR in Los Angeles, had a product to promote.
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