Greetings! Read today's Daily PR Brief - April 9, 2020
Hello! Read some of today's best PR and Comms industry news clips:
A Guide To Creating Powerful Lead Magnets (Forbes - April 9, 2020)
How brands have responded to COVID-19 (Meltwater - April 9, 2020)
Communicating In A Pandemic: Andrew Cuomo's Keys To Success (PRovoke - April 9, 2020)
How to Implement the PESO Model, No Matter Your Team's Size (Spin Sucks - April 7, 2020)
Seeking relevance: PR and media during the COVID-19 pandemic (Agility PR Solutions - April 9, 2020)
Ensuring your media relations programme adapts to the challenge (Babel - April 9, 2020)
5 social media trends we'll see during the rest of the COVID-19 outbreak (5 social media trends we'll see during the rest of the COVID-19 outbreak - April 9, 2020)
6 Helpful Phone Interview Tips (culpwrit - April 8, 2020)
20 Leading Digital PR Agencies (Everything PR - April 9, 2020)
Helping clients navigate the COVID-19 crisis: Music PR (muckrack - April 9, 2020)
How to Successfully Digitize Events During COVID-19 (Shonali Burke Consulting - April 9, 2020)
Summary Section:
A Guide To Creating Powerful Lead Magnets
By Jon Simpson
Forbes - April 9, 2020
Lead magnets are one of the easiest and most successful ways to generate new leads online.
How brands have responded to COVID-19
By Allison Smith
Meltwater - April 9, 2020
So, how are brands responding to COVID-19 and what's the best method for business?
Communicating In A Pandemic: Andrew Cuomo's Keys To Success
By Alejandro Romero
PRovoke - April 9, 2020
LLYC's Alejandro Romero and Gerard Guiu explore why New York Governor Andrew Cuomo's communications style has proved so effective during the Covid-19 pandemic.
How to Implement the PESO Model, No Matter Your Team's Size
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - April 7, 2020
Need to understand how to understand how to implement the PESO Model, no matter the size—or experience—of your team? Gini Dietrich has you covered!
Seeking relevance: PR and media during the COVID-19 pandemic
By Aaron Perlut
Agility PR Solutions - April 9, 2020
Whenever there is a global, national or regional news story of significance, you can be sure every company, brand and PR practitioner worth their salt will work to wedge themselves into the story.
Ensuring your media relations programme adapts to the challenge
By Paul Campbell
Babel - April 9, 2020
Here are a couple of tips for how best to adapt your media relations strategy to ensure that your messages are being picked up by the media, and reach the people that count. ...
5 social media trends we'll see during the rest of the COVID-19 outbreak
By Arik Hanson, Principal of ACH Communications
5 social media trends we'll see during the rest of the COVID-19 outbreak - April 9, 2020
Just a few months ago, I set out to create my annual social media trends presentation, which I've now given to a handful of audiences. If we weren't in the middle of a pandemic, I'd be giving that presentation to other groups in the weeks ahead. Instead, I'm re-evaluating that list and thinking about how wildly things have changed in the last four weeks on the social media marketing front.
6 Helpful Phone Interview Tips
By Christina Stokes
culpwrit - April 8, 2020
Phone and Zoom interviews have replaced F2F as employers attempt to fill openings during times of social distancing. Consider these six tips for your next phone interview.
20 Leading Digital PR Agencies
By Jim Crickell
Everything PR - April 9, 2020
Choosing the right Digital PR firm is no easy task. In order to make the process slightly easier, we've compiled this list with some of the best digital public relations companies, agencies, and networks in the digital PR industry.
Helping clients navigate the COVID-19 crisis: Music PR
By Justin Joffe
muckrack - April 9, 2020
We spoke with Mike Caulo at Merge Records and Joe Sivick at Missing Piece Group about how they’re helping artist clients navigate the COVID-19 crisis.
How to Successfully Digitize Events During COVID-19
By Shonali Burke
Shonali Burke Consulting - April 9, 2020
Thanks to COVID-19, the entire world has gone online. Here's how to successfully pull off digital events.
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