Enjoy your Monday Daily PR Brief - April 13, 2020
Hello! Read some of today's best PR and Comms industry news clips:
5 Steps Every PR Agency Should Take Right Now to Stay Afloat During CoronaVirus (PR Couture - April 10, 2020)
Five Challenges For An Agency Going Remote For The First Time -- And How To Overcome Them (Forbes - April 13, 2020)
Independent PR Firms Grew 7.7% in 2019 (O'Dwyer's - April 13, 2020)
Now's the Time to Strengthen Our Resolve for Diversity & Inclusion (PR News - April 13, 2020)
5 sensible ways to help clients during the coronavirus crisis (PR Daily - April 13, 2020)
Media Coverage: PR Tips to Land Earned Media in 2020 (5W Public Relaitons (5W PR) - April 10, 2020)
U.S. Soccer kicks the wrong way with equal pay PR blunder (Agility PR Solutions - April 13, 2020)
Our Take: Navigating COVID-19 the PR Way (Cicero & Bernay PR - April 10, 2020)
PRovoke Unveils 2020 North American Agencies Of The Year Finalists (PRovoke - April 13, 2020)
PR Firm Needed for Anchorage (Everything PR - April 10, 2020)
Summary Section:
5 Steps Every PR Agency Should Take Right Now to Stay Afloat During CoronaVirus
By Barbara Martin, Cofounder and co-CEO of The Brand Guild
PR Couture - April 10, 2020
Regardless of your clients’ industries, changes are happening in all of them, and you will likely need to be wearing more hats.
Five Challenges For An Agency Going Remote For The First Time -- And How To Overcome Them
By Scott Baradell
Forbes - April 13, 2020
Before COVID-19, agencies like mine marketed their remote-friendly workplaces as recruitment incentives in a highly competitive, full-employment environment.
Independent PR Firms Grew 7.7% in 2019
By Kevin McCauley
O'Dwyer's - April 13, 2020
The top 130 independent PR firms posted a combined 6.4 percent growth in 2019 to $2.67B and a 5.3 percent jump in employment to 16,098, according to O'Dwyer's 2020 annual rankings released today.
Now's the Time to Strengthen Our Resolve for Diversity & Inclusion
By Neil Foote
PR News - April 13, 2020
We must fight against the inclination to label diversity, equity and inclusion as “nonessential” at a time when it is more relevant and pertinent than ever.
5 sensible ways to help clients during the coronavirus crisis
By Elizabeth Powell
PR Daily - April 13, 2020
Now is a time for everyone to pitch in, and agencies that can go above and beyond for their clients will be positioned to reap the benefits later. John Lennon’s song “Nobody Told Me” imagines a world where it’s difficult to understand what’s happening and hard to get anything done. Sound familiar? As the coronavirus …
Media Coverage: PR Tips to Land Earned Media in 2020
5W PR - April 10, 2020
These days, brands have a lot more opportunities for exposure as well as influence, as journalists aren't the gatekeepers to publicity. Now, there is a variety of tools and strategies that are available to anyone who needs them.
U.S. Soccer kicks the wrong way with equal pay PR blunder
By Jim Rocco
Agility PR Solutions - April 13, 2020
Games aren’t being played, but the business of sports is alive and well—including in the legal arena. One of the most significant storylines playing out at the moment surrounds the United States Women’s National Soccer Team (USWNT) gender-discrimination lawsuit against the United States Soccer Federation (USSF).
Our Take: Navigating COVID-19 the PR Way
By Updesh Kapur
Cicero & Bernay PR - April 9, 2020
In times of adversity where so much is on the line, communication is the key to help navigate through the storm. It's not about spinning the narrative, nor is it about scoring brownie points over your competitors.
PRovoke Unveils 2020 North American Agencies Of The Year Finalists
PRovoke - April 13, 2020
BCW, Edelman, FleishmanHillard, W2O Group and Weber Shandwick will vie for Large Agency of the Year honors, while another 59 firms are shortlisted and analyzed across a further 12 categories.
PR Firm Needed for Anchorage
Everything PR - April 10, 2020
The goal of this targeted awareness campaign will be to educate the public on the benefits of frequent bus service, provide one-on-one outreach opportunities, and increase ridership on People Mover’s frequent routes.
The Daily PR Brief is put together by the analysts at ITK Information Services.
If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.