Here's our Daily PR Brief for your perusal - April 14, 2020
Hello! Read some of today's best PR and Comms industry news clips:
3 tips for leading during COVID-19—from an agency president who contracted it (Agility PR - April 14, 2020)
Council Post: Lessons From The Basketball Court To Get Through Tough Times (Forbes - April 14, 2020)
How to Write More Effective Press Releases (Meltwater - April 14, 2020)
Publicis Hunkers Down (O'Dwyer's - April 13, 2020)
What’s working for financial comms during COVID-19 (PR Daily - April 14, 2020)
10 golden rules for remote interviews (Media First (UK) - April 14, 2020)
Social Proof (Everything PR - April 14, 2020)
Seven Steps For PR Professionals To Take In Times Of Crisis (Entrepreneur - April 14, 2020)
A view from the client side: how to be the best agency (Influence - April 14, 2020)
Safeguarding Your Business From The Outbreak Panic: Optimism Through Hardships (Forbes - April 14, 2020)
Summary Section:
3 tips for leading during COVID-19—from an agency president who contracted it
By Lisa Arledge Powell, President of MediaSource
Agility PR - April 14, 2020
Like so many others, the COVID-19 pandemic has turned my world upside down. As a business owner, communicator and mother, the past few weeks have been among the most challenging of my career.
Council Post: Lessons From The Basketball Court To Get Through Tough Times
By Blish Connor
Forbes - April 14, 2020
It's important for leaders to learn to pivot, pass and focus on the team when working through difficult times and uncertainty in business.
How to Write More Effective Press Releases
By Michelle Garrett
Meltwater - April 14, 2020
Press releases are a staple of the PR professional’s world. Because of their ability to help get teams on the same page with messaging while bringing visibility to a brand, they’re alive and well. However, some are written more effectively than others.
Publicis Hunkers Down
By Kevin McCauley
O'Dwyer's - April 13, 2020
Publicis Group rolled out a $550M cost reduction program as CEO Arthur Sadoun predicts the COVID-19 crisis will trigger "the greatest recession in living memory."
What’s working for financial comms during COVID-19
By Jody Lowe
PR Daily - April 14, 2020
This public health crisis is also threatening markets and investment portfolios. Here is what is working for communicators looking to calm anxieties.
10 golden rules for remote interviews
By James White
Media First (UK) - April 14, 2020
For the time being at least, coronavirus has made face-to-face interviews a thing of the past. And this brave new world of online video interviews presents spokespeople with some unique challenges.
Social Proof
By Jim Crickell
Everything PR - April 14, 2020
When people are uncertain or undecided about a product or issue, they often tend to rely on the feelings of others whom they trust. When they don’t know others, human nature also tends to go with the majority. Here are ten examples of social proof marketers might implement.
Seven Steps For PR Professionals To Take In Times Of Crisis
By Lama Abdelbarr, Digital Communications Lead - Middle East & Africa, Talkwalker
Entrepreneur - April 14, 2020
To shape up when the going gets tough, here's a list of seven steps that PR and communications professionals can start taking right now.
A view from the client side: how to be the best agency
By Sarah Dickinson, Communications Director at Canonical
Influence - April 14, 2020
There are less obvious ones points that contribute to a great working relationship. Here’s a few to think about…
Safeguarding Your Business From The Outbreak Panic: Optimism Through Hardships
By Yanie Durocher, Founder of POMPOM Creative
Forbes - April 14, 2020
As the owner of an SMB creative agency based in Shanghai — focusing on fashion and lifestyle brands for China’s marketplace within PR, branding, social media and content creation — nearly 50% of our business is based on events, photoshoots and previews that require offline interaction and engagement.
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