Howdy! Check out today's Daily PR Brief - April 15, 2020
Hello! Read some of today's best PR and Comms industry news clips:
How to Implement the PESO Model Without Earned Media (Spin Sucks - April 14, 2020)
PR Masters Series Podcast, Episode #24 – Kim Sample, President, PR Council (CommPro - April 15, 2020) [PODCAST]
Council Post: A Sentimental Journey: PR Crisis Edition (Forbes - April 15, 2020)
5 champion communicators in the COVID-19 era (PR Daily - April 15, 2020)
European Communicators Push Upbeat Approach to Virus PR (PR News - April 14, 2020)
How to Maintain a Team-Focused Culture While Working From Home (Public Relations Society of America - April 15, 2020)
A Human Touch in PR (Ishmael's Corner - The Hoffman Agency - April 15, 2020)
Transformational COVID communications—how to drive the national conversation (Agility PR - April 15, 2020)
Warner Bros Taps Johanna Fuentes To Lead Global Comms (PRovoke - April 15, 2020)
Staying fit while staying home Tech PR Blog (Wildfire PR - April 15, 2020)
Summary Section:
How to Implement the PESO Model Without Earned Media
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - April 14, 2020
What is one to do when an executive or client only wants earned media and you don’t have anyone to pitch?
PR Masters Series Podcast, Episode #24 – Kim Sample, President, PR Council [PODCAST]
CommPro - April 15, 2020
Today’s guest is Kim Sample, president of the PR Council. Kim and PR Masters Series host Art Stevens discuss the impact of the coronavirus pandemic on the PR agency world.
Council Post: A Sentimental Journey: PR Crisis Edition
By Catherine Seeds, President at Ketner Group Communications
Forbes - April 15, 2020
The current crisis is changing the profession of PR and communications. Here are some tips for handling it.
5 champion communicators in the COVID-19 era
By Dee Donavanik
PR Daily - April 15, 2020
When it comes to leaders and heroes in this crisis, there are few who have used their voice and platform with aplomb. Here’s what PR pros can learn from them.
European Communicators Push Upbeat Approach to Virus PR
By Vildana Kurtović
PR News - April 14, 2020
In certain parts of Europe, where the crisis is a few weeks ahead of US hotspots, communicators have found a good tactic is to maintain a positive approach.
How to Maintain a Team-Focused Culture While Working From Home
By Bridget Castellini
Public Relations Society of America - April 15, 2020
On the first day back from maternity leave, one of our partners learned that our state’s stay-at-home order was extended a month and that her baby’s daycare would be closed indefinitely.
A Human Touch in PR
By Matthew Medlin
Ishmael's Corner - The Hoffman Agency - April 15, 2020
Interactions with journalists should provide context, with a connection to what’s most important to a journalist and their organization.
Transformational COVID communications—how to drive the national conversation
By Courtney Lukitsch
Agility PR - April 15, 2020
Transformation is different than change, and it is during this challenging time in the business world that we may take into consideration how to both communicate and operate differently in the coming quarters.
Warner Bros Taps Johanna Fuentes To Lead Global Comms
By Diana Marszalek
PRovoke - April 15, 2020
After a decade at Showtime, Johanna Fuentes will succeed Dee Dee Myers as Warner Bros' head of global communications.
Staying fit while staying home Tech PR Blog
By Tiffany Tam
Wildfire PR - April 15, 2020
As we enter week four of staying home, one of the things I miss the most is not being able to get to some of my favorite fitness studios.
The Daily PR Brief is put together by the analysts at ITK Information Services.
If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.